CN101554055A - 基于客户忠诚度的系统网际协议电视广告投放机制 - Google Patents

基于客户忠诚度的系统网际协议电视广告投放机制 Download PDF

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CN101554055A
CN101554055A CNA2007800440584A CN200780044058A CN101554055A CN 101554055 A CN101554055 A CN 101554055A CN A2007800440584 A CNA2007800440584 A CN A2007800440584A CN 200780044058 A CN200780044058 A CN 200780044058A CN 101554055 A CN101554055 A CN 101554055A
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advertisement
viewership
write down
sent
computer readable
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CN101554055B (zh
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G·戴恩
D·库恩
J·弗朗
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Alcatel Lucent SAS
Alcatel Optical Networks Israel Ltd
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Abstract

一种用于基于客户忠诚度的网际协议电视广告投放的系统、方法，以及计算机可读媒介，包括记录观看过的广告的观众情况，收集观看过的广告的观看时间，以及对观看过广告的观众进行记分。

Description

基于客户忠诚度的系统网际协议电视广告投放机制
背景技术
本发明一般地涉及跟踪广告的观众情况，以及更特别地涉及基于客户忠诚度的系统网际协议电视广告投放机制。
当前，各种基于忠诚度的系统对收看基于视频点播(VOD)的内容的用户进行回报，各种视频录制者提供了管理和选择待观看的特定广告的终端用户工具。但是，这些解决方案中没有一种能够跟踪网际协议电视(IPTV)广播发送平台中广告的实时观看。
因此，需要一种能够作为对收看IPTV媒介发送平台中广播的定期插入的广告的IPTV用户进行回报的环境。
发明内容
本发明跟踪终端用户对广告的观看和给他的账户中提供积分。在终端用户STB(机顶盒)上的IPTV客户端代码中跟踪这些。终端用户可以用这些积分交换服务供应商提供的各种产品和服务，例如免费的VOD购买，更好的因特网速度(更高等级)和免费的移动电话通话时间。
本发明不需要终端用户的互动(除了实际观看广告)，并且本发明对收看了定期广告的用户进行回报，这些定期广告通常会被跳过、掠过、或由于换频道而没有被收看。这给服务提供商提供了极大的价值。
本发明是驻留在STB上的客户端，其将跟踪广告何时在广播频道中播放。这些将通过解析实时传输协议(RTP)/网际协议(IP)封装中的由头端处的IPTV编码器早先插入的特定字节码信号来完成。
一旦观看了广告，本发明就会向中央服务器通报特定广告，以及时间戳和终端用户ID，以创建代币。然后这一代币将构成观看过的广告的积分。基于广告商准则，代币可以是各种值，该准则例如是在黄金时间播出的广告比在较少人观看的频道上的广告具有更大的价值。本发明是在IPTV广播发送平台上进行操作的。
在本发明的一个实施例中，一种用于基于客户忠诚度的网际协议电视广告投放的方法包括：记录观看过的广告的观众情况，收集观看过的广告的观看时间，对已观看过该广告的观众进行记分。该方法可以包括解析输入数据流中的广告字节码信号，通过预定的字节码信号跟踪观看过的广告和确定观众的身份标识。该方法还可以包括将观众身份标识发送给有关方，将所记录的观众情况发送到有关方和将收集到的观看时间发送到有关方。其中将所记录的观众情况记录在机顶盒中，将所记录的观众情况记录在远程位置和通过代币进行记分。
在本发明的另一个实施例中，一种计算机可读媒介包括：用于接收观众身份标识的指令、用于接收所记录的广告的观众情况的指令、用于接收所收集的广告的观看时间的指令，和用于对已观看过该广告的观众进行记分的指令。计算机可读媒介还可以包括记录观众访问的互联网站，将所记录的互联网站和所记录的该广告的观众情况关联起来。计算机可读媒介可以额外地包括记录用户的互联网购买，将所记录的互联网购买和所记录的该广告的观众情况关联起来，基于所记录的互联网购买和所记录的该广告的观众情况的相关性来确定广告效率和基于广告商预定的准则调整对已观看过广告的观众的记分。
在本发明的又一个实施例中，一种基于客户忠诚度的网际协议电视广告投放系统，包括：存储器，其接收下列项中的至少一个：观众身份标识、广告的观众情况、观看过的广告的观看时间；和可通信地耦合到存储器的处理器，其中处理器将观众身份标识发送到有关方、将该广告的观众情况发送到有关方、和将该广告的观看时间发送到有关方。该处理器可以接收因为观看该广告得到的积分确认和将观众情况的统计发送到有关方。
附图说明
图1示出了一种IPTV系统概图；
图2示出了第一方法流程图，列出了操作本发明的一个实施例的方法的步骤；
图3示出了第二方法流程图，列出了操作本发明的一个实施例的方法的步骤；
图4示出了根据本发明的优选实施例的第一软件流程图；
图5示出了根据本发明的一个实施例的第二软件流程图；
图6示出了根据本发明的一个实施例的基于客户忠诚度的网际协议电视广告投放的第一系统；以及
图7示出了根据本发明的一个实施例的基于客户忠诚度的网际协议电视广告投放的第二系统；
具体实施方式
现在参照图1，描述了一种IPTV系统110。该系统具有连接到电视114的机顶盒112。STB记录观看过了哪些广告，并通过网络116将报告发送到有关方118，包括广告商。
现在参照图2，描述了基于客户忠诚度的IPTV广告投放的第一方法210，其包括多个块或模块，它们可以是软件、硬件或固件、和/或软件、硬件、和/或固件的组合。该方法包括记录观看过的广告的观众情况212，收集观看过的广告的观看时间214，和对观看过广告的观众进行记分216。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种，进行模块间的信息传递。
现在参照图3，描述了基于客户忠诚度的IPTV广告投放的第二方法310，其包括多个块或模块，它们可以是软件、硬件或固件、和/或软件、硬件、和/或固件的组合。该方法包括记录观看过的广告的观众情况312，收集观看过的广告的观看时间314，和对已观看过广告的观众进行记分316。该方法可以包括解析输入数据流中的广告字节码信号318，通过预定的字节码信号跟踪观看过的广告320和确定观众身份标识322。该方法还可以包括将观众身份标识发送到有关方324，将所记录的观众情况发送到有关方326和将收集到的观看时间发送到有关方328，其中所记录的观众情况记录在机顶盒中，所记录的观众情况记录在远程位置，以及通过代币进行记分。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。
现在参照图4，描述了基于客户忠诚度的IPTV广告投放的第一软件流程块410。一种计算机可读媒介或软件，包括用于接收观众身份标识的指令412、用于接收所记录的广告的观众情况的指令414、用于接收收集到的该广告的观看时间的指令416，和用于对已经观看过该广告的观众进行记分的指令418。这些步骤优选地包含在计算机可读媒介或软件中，但是也可以包含在固件中并经由硬件来利用。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。
现在参照图5，描述了基于客户忠诚度的IPTV广告投放的第二软件流程块510。一种计算机可读媒介或软件，包括用于接收观众身份标识的指令512、用于接收所记录的广告的观众情况的指令514、用于接收收集到的该广告的观看时间的指令516，和用于对已经观看过该广告的观众进行记分的指令518。计算机可读媒介也可以包括记录观众访问的互联网站520和将所记录的互联网站和所记录的广告的观众情况关联起来522。另外计算机可读媒介可以包括记录观众的互联网购买524，将所记录的购买和所记录的广告的观众情况关联起来526，基于所记录的互联网购买和所记录的广告的观众情况的相关性来确定广告效率528，和基于广告商预定的准则来调整已经观看过该广告的观众的记分530。这些步骤优选地包含在计算机可读媒介或软件中，但是也可以包含在固件中并经由硬件来利用。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。
现在参照图6，描述了基于客户忠诚度的互联网IPTV广告投放的第二系统610。该系统包括：存储器612，其接收下列项中的至少一个：观众身份标识614、广告的观众情况616、和观看过的广告的观看时间618；和可通信地耦合622到该存储器的处理器620，其中该处理器将观众的身份标识发送到有关方624，将该广告的观众情况发送到有关方626，以及将该广告的观看时间发送到有关方628。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。另外，这里描述的处理器和/或存储器构成了一个电路。
现在参照图7，描述了基于客户忠诚度的IPTV广告投放的第三系统710。该系统包括：存储器712，其接收下列项中的至少一个：观众身份标识714、广告的观众情况716、和观看过的广告的观看时间718；和可通信地耦合722到该存储器的处理器720，其中该处理器将观众的身份标识发送到有关方724，将该广告的观众情况发送到有关方726，以及将该广告的观看时间发送到有关方728。该处理器可以接收因为观看广告得到的积分确认730和将观众情况的统计发送到有关方732。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。另外，这里描述的处理器和/或存储器构成了一个电路。
尽管已经在附图中描述并在前面的详细描述中叙述了本发明的系统的典型实施例，应该明白本发明不限于已公开的实施例，在不偏离由附随权利要求所阐明和定义的本发明的精神的情况下可以进行多种重新排列、修改、和替换。例如，可以通过一个或多个处理器或存储器完全地和/或部分地执行本发明的能力。同样，可以以通用的方式或分配的方式在任意能够提供和/或接收信息的装置上或经由能够提供和/或接收信息的任意装置来执行本发明的能力。进一步地，尽管以特定的方式描述了本发明，但是在不偏离本发明范围的情况下可以重新配置各种模块或块。更进一步地，尽管以特定的方式描述了本发明，但是为了实现本发明，为了给本发明提供额外的已知特征，和/或为了使本发明更加有效，本发明可以利用更多或更少模块和连接。同样，可以经由数据网络、因特网、网际协议网络、无线资源，和有线资源中的至少一个并且经由多种协议，发送各模块间发送的信息。

Claims (20)

1.一种用于基于客户忠诚度的网际协议电视广告投放的方法，包括：
记录观看过的广告的观众情况；
收集所述观看过的广告的观看时间；和
对已观看过所述广告的观众进行记分。
2.根据权利要求1所述的方法，包括：
解析输入数据流中的广告字节码信号。
3.根据权利要求1所述的方法，包括：
通过预定的字节码信号跟踪所述观看过的广告。
4.根据权利要求1所述的方法，包括：
确定观众身份标识。
5.根据权利要求4所述的方法，包括：
将所述观众身份标识发送到有关方。
6.根据权利要求1所述的方法，包括：
将所记录的观众情况发送到有关方。
7.根据权利要求1所述的方法，包括：
将所收集的观看时间发送到有关方。
8.根据权利要求1所述的方法，其中：
将所记录的观众情况记录在机顶盒中。
9.根据权利要求1所述的方法，其中：
将所记录的观众情况记录在远程位置。
10.根据权利要求1所述的方法，其中：
通过代币来进行记分。
11.一种计算机可读媒介，包括以下指令：
接收观众身份标识；
接收所记录的广告的观众情况；
接收所收集的所述广告的观看时间；和
对已观看过所述广告的观众进行记分。
12.根据权利要求11所述的计算机可读媒介，包括指令：
记录所述观众访问的互联网站。
13.根据权利要求12所述的计算机可读媒介，包括指令：
将所记录的互联网站和所记录的所述广告的观众情况关联起来。
14.根据权利要求11所述的计算机可读媒介，包括指令：
记录所述观众的互联网购买。
15.根据权利要求14所述的计算机可读媒介，包括指令：
将所记录的互联网购买和所记录的所述广告的观众情况关联起来。
16.根据权利要求15所述的计算机可读媒介，包括指令：
基于所记录的互联网购买和所记录的所述广告的观众情况的相关性来确定广告效率。
17.根据权利要求11所述的计算机可读媒介，包括指令：
基于广告商预定的准则来调整对已观看过所述广告的观众的记分。
18.一种基于客户忠诚度的网际协议电视广告投放系统，包括：
存储器，其接收下列项中的至少一个：观众身份标识、广告的观众情况和观看过的广告的观看时间；和
可通信地耦合到所述存储器的处理器，其中所述处理器：
将所述观众身份标识发送到有关方；
将所述广告的观众情况发送到有关方；和
将所述广告的观看时间发送到有关方。
19.根据权利要求18所述的系统，其中所述处理器：
接收因为观看所述广告得到的积分确认。
20.根据权利要求18所述的系统，其中所述处理器：
将观众情况的统计发送到有关方。
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WO2008065526A2 (en) 2008-06-05
CN101554055B (zh) 2012-01-25
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