CN101554055B - 基于客户忠诚度的系统网际协议电视广告投放机制 - Google Patents

基于客户忠诚度的系统网际协议电视广告投放机制 Download PDF

Info

Publication number
CN101554055B
CN101554055B CN2007800440584A CN200780044058A CN101554055B CN 101554055 B CN101554055 B CN 101554055B CN 2007800440584 A CN2007800440584 A CN 2007800440584A CN 200780044058 A CN200780044058 A CN 200780044058A CN 101554055 B CN101554055 B CN 101554055B
Authority
CN
China
Prior art keywords
advertisement
viewership
write down
spectators
score
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CN2007800440584A
Other languages
English (en)
Other versions
CN101554055A (zh
Inventor
G·戴恩
D·库恩
J·弗朗
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alcatel Lucent SAS
Alcatel Optical Networks Israel Ltd
Original Assignee
Alcatel Optical Networks Israel Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel Optical Networks Israel Ltd filed Critical Alcatel Optical Networks Israel Ltd
Publication of CN101554055A publication Critical patent/CN101554055A/zh
Application granted granted Critical
Publication of CN101554055B publication Critical patent/CN101554055B/zh
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8355—Generation of protective data, e.g. certificates involving usage data, e.g. number of copies or viewings allowed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Computer Graphics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

一种用于基于客户忠诚度的网际协议电视广告投放的系统、方法，以及计算机可读媒介，包括记录观看过的广告的观众情况，收集观看过的广告的观看时间，以及对观看过广告的观众进行记分。

Description

基于客户忠诚度的系统网际协议电视广告投放机制
背景技术
本发明一般地涉及跟踪广告的观众情况，以及更特别地涉及基于客户忠诚度的系统网际协议电视广告投放机制。
当前，各种基于忠诚度的系统对收看基于视频点播(VOD)的内容的用户进行回报，各种视频录制者提供了管理和选择待观看的特定广告的终端用户工具。但是，这些解决方案中没有一种能够跟踪网际协议电视(IPTV)广播发送平台中广告的实时观看。
因此，需要一种能够作为对收看IPTV媒介发送平台中广播的定期插入的广告的IPTV用户进行回报的环境。
发明内容
本发明跟踪终端用户对广告的观看和给他的账户中提供积分。在终端用户STB(机顶盒)上的IPTV客户端代码中跟踪这些。终端用户可以用这些积分交换服务供应商提供的各种产品和服务，例如免费的VOD购买，更好的因特网速度(更高等级)和免费的移动电话通话时间。
本发明不需要终端用户的互动(除了实际观看广告)，并且本发明对收看了定期广告的用户进行回报，这些定期广告通常会被跳过、掠过、或由于换频道而没有被收看。这给服务提供商提供了极大的价值。
本发明是驻留在STB上的客户端，其将跟踪广告何时在广播频道中播放。这些将通过解析实时传输协议(RTP)/网际协议(IP)封装中的由头端处的IPTV编码器早先插入的特定字节码信号来完成。
一旦观看了广告，本发明就会向中央服务器通报特定广告，以及时间戳和终端用户ID，以创建代币。然后这一代币将构成观看过的广告的积分。基于广告商准则，代币可以是各种值，该准则例如是在黄金时间播出的广告比在较少人观看的频道上的广告具有更大的价值。本发明是在IPTV广播发送平台上进行操作的。
在本发明的一个实施例中，一种用于基于客户忠诚度的网际协议电视广告投放的方法包括：记录观看过的广告的观众情况，收集观看过的广告的观看时间，对已观看过该广告的观众进行记分。该方法可以包括解析输入数据流中的广告字节码信号，通过预定的字节码信号跟踪观看过的广告和确定观众的身份标识。该方法还可以包括将观众身份标识发送给有关方，将所记录的观众情况发送到有关方和将收集到的观看时间发送到有关方。其中将所记录的观众情况记录在机顶盒中，将所记录的观众情况记录在远程位置和通过代币进行记分。
在本发明的另一个实施例中，一种计算机可读媒介包括：用于接收观众身份标识的指令、用于接收所记录的广告的观众情况的指令、用于接收所收集的广告的观看时间的指令，和用于对已观看过该广告的观众进行记分的指令。计算机可读媒介还可以包括记录观众访问的互联网站，将所记录的互联网站和所记录的该广告的观众情况关联起来。计算机可读媒介可以额外地包括记录用户的互联网购买，将所记录的互联网购买和所记录的该广告的观众情况关联起来，基于所记录的互联网购买和所记录的该广告的观众情况的相关性来确定广告效率和基于广告商预定的准则调整对已观看过广告的观众的记分。
在本发明的又一个实施例中，一种基于客户忠诚度的网际协议电视广告投放系统，包括：存储器，其接收下列项中的至少一个：观众身份标识、广告的观众情况、观看过的广告的观看时间；和可通信地耦合到存储器的处理器，其中处理器将观众身份标识发送到有关方、将该广告的观众情况发送到有关方、和将该广告的观看时间发送到有关方。该处理器可以接收因为观看该广告得到的积分确认和将观众情况的统计发送到有关方。
附图说明
图1示出了一种IPTV系统概图；
图2示出了第一方法流程图，列出了操作本发明的一个实施例的方法的步骤；
图3示出了第二方法流程图，列出了操作本发明的一个实施例的方法的步骤；
图4示出了根据本发明的优选实施例的第一软件流程图；
图5示出了根据本发明的一个实施例的第二软件流程图；
图6示出了根据本发明的一个实施例的基于客户忠诚度的网际协议电视广告投放的第一系统；以及
图7示出了根据本发明的一个实施例的基于客户忠诚度的网际协议电视广告投放的第二系统；
具体实施方式
现在参照图1，描述了一种IPTV系统110。该系统具有连接到电视114的机顶盒112。STB记录观看过了哪些广告，并通过网络116将报告发送到有关方118，包括广告商。
现在参照图2，描述了基于客户忠诚度的IPTV广告投放的第一方法210，其包括多个块或模块，它们可以是软件、硬件或固件、和/或软件、硬件、和/或固件的组合。该方法包括记录观看过的广告的观众情况212，收集观看过的广告的观看时间214，和对观看过广告的观众进行记分216。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种，进行模块间的信息传递。
现在参照图3，描述了基于客户忠诚度的IPTV广告投放的第二方法310，其包括多个块或模块，它们可以是软件、硬件或固件、和/或软件、硬件、和/或固件的组合。该方法包括记录观看过的广告的观众情况312，收集观看过的广告的观看时间314，和对已观看过广告的观众进行记分316。该方法可以包括解析输入数据流中的广告字节码信号318，通过预定的字节码信号跟踪观看过的广告320和确定观众身份标识322。该方法还可以包括将观众身份标识发送到有关方324，将所记录的观众情况发送到有关方326和将收集到的观看时间发送到有关方328，其中所记录的观众情况记录在机顶盒中，所记录的观众情况记录在远程位置，以及通过代币进行记分。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。
现在参照图4，描述了基于客户忠诚度的IPTV广告投放的第一软件流程块410。一种计算机可读媒介或软件，包括用于接收观众身份标识的指令412、用于接收所记录的广告的观众情况的指令414、用于接收收集到的该广告的观看时间的指令416，和用于对已经观看过该广告的观众进行记分的指令418。这些步骤优选地包含在计算机可读媒介或软件中，但是也可以包含在固件中并经由硬件来利用。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。
现在参照图5，描述了基于客户忠诚度的IPTV广告投放的第二软件流程块510。一种计算机可读媒介或软件，包括用于接收观众身份标识的指令512、用于接收所记录的广告的观众情况的指令514、用于接收收集到的该广告的观看时间的指令516，和用于对已经观看过该广告的观众进行记分的指令518。计算机可读媒介也可以包括记录观众访问的互联网站520和将所记录的互联网站和所记录的广告的观众情况关联起来522。另外计算机可读媒介可以包括记录观众的互联网购买524，将所记录的购买和所记录的广告的观众情况关联起来526，基于所记录的互联网购买和所记录的广告的观众情况的相关性来确定广告效率528，和基于广告商预定的准则来调整已经观看过该广告的观众的记分530。这些步骤优选地包含在计算机可读媒介或软件中，但是也可以包含在固件中并经由硬件来利用。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。
现在参照图6，描述了基于客户忠诚度的互联网IPTV广告投放的第二系统610。该系统包括：存储器612，其接收下列项中的至少一个：观众身份标识614、广告的观众情况616、和观看过的广告的观看时间618；和可通信地耦合622到该存储器的处理器620，其中该处理器将观众的身份标识发送到有关方624，将该广告的观众情况发送到有关方626，以及将该广告的观看时间发送到有关方628。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。另外，这里描述的处理器和/或存储器构成了一个电路。
现在参照图7，描述了基于客户忠诚度的IPTV广告投放的第三系统710。该系统包括：存储器712，其接收下列项中的至少一个：观众身份标识714、广告的观众情况716、和观看过的广告的观看时间718；和可通信地耦合722到该存储器的处理器720，其中该处理器将观众的身份标识发送到有关方724，将该广告的观众情况发送到有关方726，以及将该广告的观看时间发送到有关方728。该处理器可以接收因为观看广告得到的积分确认730和将观众情况的统计发送到有关方732。通过无线协议、有线协议以及无线协议和有线协议的组合中的至少一种协议，进行模块间的信息传递。通过软件、硬件、固件、和/或软件、硬件、和/或固件的组合来执行该图中执行的步骤。另外，这里描述的处理器和/或存储器构成了一个电路。
尽管已经在附图中描述并在前面的详细描述中叙述了本发明的系统的典型实施例，应该明白本发明不限于已公开的实施例，在不偏离由附随权利要求所阐明和定义的本发明的精神的情况下可以进行多种重新排列、修改、和替换。例如，可以通过一个或多个处理器或存储器完全地和/或部分地执行本发明的能力。同样，可以以通用的方式或分配的方式在任意能够提供和/或接收信息的装置上或经由能够提供和/或接收信息的任意装置来执行本发明的能力。进一步地，尽管以特定的方式描述了本发明，但是在不偏离本发明范围的情况下可以重新配置各种模块或块。更进一步地，尽管以特定的方式描述了本发明，但是为了实现本发明，为了给本发明提供额外的已知特征，和/或为了使本发明更加有效，本发明可以利用更多或更少模块和连接。同样，可以经由数据网络、因特网、网际协议网络、无线资源，和有线资源中的至少一个并且经由多种协议，发送各模块间发送的信息。

Claims (17)

1.一种对已观看过广告的观众进行记分的方法，包括：
通过解析输入数据流中的广告字节码信号来呈现用于观看的广告，并记录已观看过所述广告的所述观众的观众情况，其中将所述观众情况记录在网际协议电视客户端代码中；
收集所述观看过的广告的观看时间；
基于预定的准则对已观看过所述广告的观众进行记分，其中给所述观众记分的分值依赖于所述观看过的广告的观看时间。
2.根据权利要求1所述的方法，包括：
通过所述广告字节码信号跟踪所述观看过的广告。
3.根据权利要求1所述的方法，包括：
确定观众身份标识。
4.根据权利要求3所述的方法，包括：
将所述观众身份标识发送到有关方。
5.根据权利要求1所述的方法，包括：
将所记录的观众情况发送到有关方。
6.根据权利要求1所述的方法，包括：
将所收集的观看时间发送到有关方。
7.根据权利要求1所述的方法，其中：
将所记录的观众情况记录在机顶盒中。
8.根据权利要求1所述的方法，其中：
将所记录的观众情况发送到远程位置并且记录在所述远程位置。
9.根据权利要求1所述的方法，其中：
通过代币来进行记分。
10.一种对已观看过广告的观众进行记分的设备，包括：
用于接收观众身份标识的装置；
用于接收所记录的广告的观众情况的装置；
用于接收所收集的所述广告的观看时间的装置；
用于对已观看过所述广告的观众进行记分的装置；以及
用于记录所述观众访问的互联网站的装置。
11.根据权利要求10所述的设备，还包括：
用于将所记录的互联网站和所记录的所述广告的观众情况关联起来的装置。
12.根据权利要求10所述的设备，还包括：
用于记录所述观众的互联网购买的装置。
13.根据权利要求12所述的设备，还包括：
用于将所记录的互联网购买和所记录的所述广告的观众情况关联起来的装置。
14.根据权利要求13所述的设备，还包括：
用于基于所记录的互联网购买和所记录的所述广告的观众情况的相关性来确定广告效率的装置。
15.根据权利要求10所述的设备，还包括：
用于基于广告商预定的准则来调整对已观看过所述广告的观众的记分的装置。
16.一种对已观看过广告的观众进行记分的系统，包括：
存储器，其接收下列项中的至少一个：观众身份标识、广告的观众情况和观看过的广告的观看时间；
可通信地耦合到所述存储器的处理器，其中所述处理器：
将所述观众身份标识发送到有关方；
将所述广告的观众情况发送到有关方；
接收因为观看所述广告得到的积分确认，以及
将所述广告的观看时间发送到有关方；以及
用于解析输入数据流中的广告字节码信号的装置，
其中所述有关方基于预定的准则对已观看过所述广告的观众进行记分，其中给所述观众记分的分值依赖于所述观看过的广告的观看时间。
17.根据权利要求16所述的系统，其中所述处理器：
将观众情况的统计发送到有关方。
CN2007800440584A 2006-11-30 2007-11-28 基于客户忠诚度的系统网际协议电视广告投放机制 Expired - Fee Related CN101554055B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/565,570 US20080134228A1 (en) 2006-11-30 2006-11-30 Customer Loyalty Based System Internet Protocol Television Advertising Mechanism
US11/565,570 2006-11-30
PCT/IB2007/003799 WO2008065526A2 (en) 2006-11-30 2007-11-28 Customer loyalty based system internet protocol television advertising mechanism

Publications (2)

Publication Number Publication Date
CN101554055A CN101554055A (zh) 2009-10-07
CN101554055B true CN101554055B (zh) 2012-01-25

Family

ID=39348921

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2007800440584A Expired - Fee Related CN101554055B (zh) 2006-11-30 2007-11-28 基于客户忠诚度的系统网际协议电视广告投放机制

Country Status (5)

Country Link
US (1) US20080134228A1 (zh)
EP (1) EP2087731A2 (zh)
KR (1) KR101463274B1 (zh)
CN (1) CN101554055B (zh)
WO (1) WO2008065526A2 (zh)

Families Citing this family (50)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10546332B2 (en) 2010-09-21 2020-01-28 Visa International Service Association Systems and methods to program operations for interaction with users
US9443253B2 (en) 2009-07-27 2016-09-13 Visa International Service Association Systems and methods to provide and adjust offers
US9841282B2 (en) 2009-07-27 2017-12-12 Visa U.S.A. Inc. Successive offer communications with an offer recipient
US8266031B2 (en) 2009-07-29 2012-09-11 Visa U.S.A. Systems and methods to provide benefits of account features to account holders
US20110035278A1 (en) 2009-08-04 2011-02-10 Visa U.S.A. Inc. Systems and Methods for Closing the Loop between Online Activities and Offline Purchases
US20110035280A1 (en) 2009-08-04 2011-02-10 Visa U.S.A. Inc. Systems and Methods for Targeted Advertisement Delivery
US20110087519A1 (en) * 2009-10-09 2011-04-14 Visa U.S.A. Inc. Systems and Methods for Panel Enhancement with Transaction Data
US9031860B2 (en) 2009-10-09 2015-05-12 Visa U.S.A. Inc. Systems and methods to aggregate demand
US9342835B2 (en) 2009-10-09 2016-05-17 Visa U.S.A Systems and methods to deliver targeted advertisements to audience
US8595058B2 (en) 2009-10-15 2013-11-26 Visa U.S.A. Systems and methods to match identifiers
US20110093324A1 (en) 2009-10-19 2011-04-21 Visa U.S.A. Inc. Systems and Methods to Provide Intelligent Analytics to Cardholders and Merchants
US8676639B2 (en) 2009-10-29 2014-03-18 Visa International Service Association System and method for promotion processing and authorization
US8626705B2 (en) 2009-11-05 2014-01-07 Visa International Service Association Transaction aggregator for closed processing
US20110125565A1 (en) 2009-11-24 2011-05-26 Visa U.S.A. Inc. Systems and Methods for Multi-Channel Offer Redemption
US8738418B2 (en) 2010-03-19 2014-05-27 Visa U.S.A. Inc. Systems and methods to enhance search data with transaction based data
US8639567B2 (en) 2010-03-19 2014-01-28 Visa U.S.A. Inc. Systems and methods to identify differences in spending patterns
US9697520B2 (en) 2010-03-22 2017-07-04 Visa U.S.A. Inc. Merchant configured advertised incentives funded through statement credits
US9471926B2 (en) 2010-04-23 2016-10-18 Visa U.S.A. Inc. Systems and methods to provide offers to travelers
US8359274B2 (en) 2010-06-04 2013-01-22 Visa International Service Association Systems and methods to provide messages in real-time with transaction processing
US8781896B2 (en) 2010-06-29 2014-07-15 Visa International Service Association Systems and methods to optimize media presentations
US9760905B2 (en) 2010-08-02 2017-09-12 Visa International Service Association Systems and methods to optimize media presentations using a camera
US9972021B2 (en) 2010-08-06 2018-05-15 Visa International Service Association Systems and methods to rank and select triggers for real-time offers
US9679299B2 (en) 2010-09-03 2017-06-13 Visa International Service Association Systems and methods to provide real-time offers via a cooperative database
US10055745B2 (en) 2010-09-21 2018-08-21 Visa International Service Association Systems and methods to modify interaction rules during run time
US9477967B2 (en) 2010-09-21 2016-10-25 Visa International Service Association Systems and methods to process an offer campaign based on ineligibility
US20120079518A1 (en) 2010-09-23 2012-03-29 Chieh-Yih Wan Validation of TV viewership utlizing methods, systems and computer control logic
US9558502B2 (en) 2010-11-04 2017-01-31 Visa International Service Association Systems and methods to reward user interactions
US10007915B2 (en) 2011-01-24 2018-06-26 Visa International Service Association Systems and methods to facilitate loyalty reward transactions
KR101291502B1 (ko) * 2011-02-24 2013-08-01 성균관대학교산학협력단 온라인 게임 고객 충성도 분석 시스템 및 분석 방법
EP2495658A1 (en) * 2011-03-02 2012-09-05 Accenture Global Services Limited Computer network, computer system, computer implemented method, and computer program product for managing session tokens
US10438299B2 (en) 2011-03-15 2019-10-08 Visa International Service Association Systems and methods to combine transaction terminal location data and social networking check-in
US20120253920A1 (en) * 2011-04-01 2012-10-04 Yarvis Mark D System and method for viewership validation based on cross-device contextual inputs
US10223707B2 (en) 2011-08-19 2019-03-05 Visa International Service Association Systems and methods to communicate offer options via messaging in real time with processing of payment transaction
US9466075B2 (en) 2011-09-20 2016-10-11 Visa International Service Association Systems and methods to process referrals in offer campaigns
US10380617B2 (en) 2011-09-29 2019-08-13 Visa International Service Association Systems and methods to provide a user interface to control an offer campaign
US10290018B2 (en) 2011-11-09 2019-05-14 Visa International Service Association Systems and methods to communicate with users via social networking sites
US10497022B2 (en) 2012-01-20 2019-12-03 Visa International Service Association Systems and methods to present and process offers
US10672018B2 (en) 2012-03-07 2020-06-02 Visa International Service Association Systems and methods to process offers via mobile devices
US10360627B2 (en) 2012-12-13 2019-07-23 Visa International Service Association Systems and methods to provide account features via web based user interfaces
US10489754B2 (en) 2013-11-11 2019-11-26 Visa International Service Association Systems and methods to facilitate the redemption of offer benefits in a form of third party statement credits
US10419379B2 (en) 2014-04-07 2019-09-17 Visa International Service Association Systems and methods to program a computing system to process related events via workflows configured using a graphical user interface
US10354268B2 (en) 2014-05-15 2019-07-16 Visa International Service Association Systems and methods to organize and consolidate data for improved data storage and processing
US11605097B2 (en) * 2014-05-15 2023-03-14 Comcast Cable Communications, Llc Providing wireless network access
US10650398B2 (en) 2014-06-16 2020-05-12 Visa International Service Association Communication systems and methods to transmit data among a plurality of computing systems in processing benefit redemption
US10438226B2 (en) 2014-07-23 2019-10-08 Visa International Service Association Systems and methods of using a communication network to coordinate processing among a plurality of separate computing systems
US11210669B2 (en) 2014-10-24 2021-12-28 Visa International Service Association Systems and methods to set up an operation at a computer system connected with a plurality of computer systems via a computer network using a round trip communication of an identifier of the operation
US9691085B2 (en) 2015-04-30 2017-06-27 Visa International Service Association Systems and methods of natural language processing and statistical analysis to identify matching categories
CN105791904B (zh) * 2016-04-12 2018-07-20 天脉聚源(北京)传媒科技有限公司 一种监测机顶盒播放状态的方法和装置
CN107147956A (zh) * 2017-05-24 2017-09-08 中广热点云科技有限公司 视频前贴广告互动播放的方法及系统
CN112788433B (zh) * 2020-12-25 2023-01-06 深圳创维－Rgb电子有限公司 电视调节方法、装置、智能电视及计算机可读存储介质

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1305158A (zh) * 1999-11-30 2001-07-25 朱原虎 通过用户计算机或因特网电视发布广告的方法及存储介质

Family Cites Families (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5128752A (en) * 1986-03-10 1992-07-07 Kohorn H Von System and method for generating and redeeming tokens
JPH02503368A (ja) * 1988-02-29 1990-10-11 インフォメーション・リソーセス・インコーポレーテッド 市場調査データ用の受動型データ収集システム
US5872588A (en) * 1995-12-06 1999-02-16 International Business Machines Corporation Method and apparatus for monitoring audio-visual materials presented to a subscriber
US6084628A (en) * 1998-12-18 2000-07-04 Telefonaktiebolaget Lm Ericsson (Publ) System and method of providing targeted advertising during video telephone calls
CA2352976A1 (en) * 1998-12-22 2000-06-29 John Klayh System and method for directed advertising
US7010497B1 (en) * 1999-07-08 2006-03-07 Dynamiclogic, Inc. System and method for evaluating and/or monitoring effectiveness of on-line advertising
US20010037232A1 (en) * 2000-03-13 2001-11-01 Miller Kenneth C. Method for tracking advertising effectiveness
KR100388816B1 (ko) * 2000-04-08 2003-06-25 박종희 광고 식별 코드를 사용한 인터넷 광고 검증 시스템 및 방법
US7979880B2 (en) * 2000-04-21 2011-07-12 Cox Communications, Inc. Method and system for profiling iTV users and for providing selective content delivery
CA2426926A1 (en) * 2000-10-26 2002-05-02 Intellocity Usa, Inc. Collection and transmission of affinity data
US7237250B2 (en) * 2000-11-28 2007-06-26 Navic Systems, Inc. Promotion server using video on demand channel
US20030192060A1 (en) * 2001-01-30 2003-10-09 Levy Kenneth L. Digital watermarking and television services
US20020107727A1 (en) * 2001-02-05 2002-08-08 Diskmailer, Inc. Method of recording and reporting consumer interaction with a digital publication
US20020120930A1 (en) * 2001-02-26 2002-08-29 E.M.T.V. Effective Media Ltd. Systems and methods for encouraging advertising consumption
US20040133468A1 (en) * 2002-04-12 2004-07-08 Varghese Kivin G. Method and system for providing interactive adversing cross reference to related application
JP3957131B2 (ja) * 2001-08-09 2007-08-15 株式会社日立製作所 番組出力方法および番組配信システム
WO2003102728A2 (en) * 2002-05-31 2003-12-11 Predictive Media Corporation Method and system for the storage, viewing management, and delivery of targeted advertising
US20060015902A1 (en) * 2002-11-14 2006-01-19 Matsushita Electric Industrial Co., Ltd. Viewing history recording method and viewing history use method
CA2532583A1 (en) * 2003-06-24 2005-01-13 Ntech Properties, Inc. Method, system and apparatus for information delivery
US20050086334A1 (en) * 2003-10-17 2005-04-21 Nokia Corporation System and associated terminal, method and computer program product for recording content usage statistics
US20060156329A1 (en) * 2005-01-10 2006-07-13 21St Century Entertainment Group Ag Loyalty program for television viewers and method and system for rewarding a television viewer
US7634785B2 (en) * 2005-06-06 2009-12-15 Microsoft Corporation DVR-based targeted advertising
US20070157242A1 (en) * 2005-12-29 2007-07-05 United Video Properties, Inc. Systems and methods for managing content
US20080027801A1 (en) * 2006-07-31 2008-01-31 Sbc Knowledge Ventures L.P. Method and system for advertisement insertion within an internet protocol television (IPTV) system
US20080040742A1 (en) * 2006-08-11 2008-02-14 Sbc Knowledge Ventures L.P. Method and system for inserting advertisement data into an internet protocol television network
US20080103888A1 (en) * 2006-10-26 2008-05-01 Yahoo! Inc. System and method for tracking purchases related to digital advertisements

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1305158A (zh) * 1999-11-30 2001-07-25 朱原虎 通过用户计算机或因特网电视发布广告的方法及存储介质

Also Published As

Publication number Publication date
KR101463274B1 (ko) 2014-11-18
WO2008065526A3 (en) 2008-07-24
EP2087731A2 (en) 2009-08-12
CN101554055A (zh) 2009-10-07
KR20090086126A (ko) 2009-08-10
US20080134228A1 (en) 2008-06-05
WO2008065526A2 (en) 2008-06-05

Similar Documents

Publication Publication Date Title
CN101554055B (zh) 基于客户忠诚度的系统网际协议电视广告投放机制
US9906819B2 (en) Advertisement management system for digital video streams
US6820277B1 (en) Advertising management system for digital video streams
JP5059507B2 (ja) 広告提示方法、広告提示装置
US7984466B2 (en) Advertising management system for digital video streams
US9967633B1 (en) System and method for utilizing television viewing patterns
US9009753B2 (en) Measurement and reporting of set top box inserted AD impressions
CA2270739C (en) Response capacity management in interactive broadcast systems by periodic reconfiguration of response priorities
US8316390B2 (en) Method for advertisers to sponsor broadcasts without commercials
US6983478B1 (en) Method and system for tracking network use
US7370073B2 (en) Using viewership profiles for targeted promotion deployment
US7305691B2 (en) System and method for providing targeted programming outside of the home
US20040133467A1 (en) Method and apparatus for selecting streaming media in real-time
US20100162289A1 (en) Method and apparatus for providing subscriber incentives to view advertising that accompanies programming content delivered over a content delivery system
CN103636147A (zh) 用于可扩展的高精确度传感器的系统和方法以及基于id的观众测量系统
EP0965192A1 (en) Method and system for tracking network use
KR20020072244A (ko) 미디어 배신 장치, 미디어 배신 방법, 미디어 배신 시스템및 기록 매체
KR20020006216A (ko) 광고 장치 및 이를 이용한 광고방법
JP2000236306A (ja) 媒体通信の受信プルーフを与えるためのシステム及び方法
US8782691B1 (en) Time shifted targeted advertisements based upon user profiles
US20030033390A1 (en) Program outputting method
CN202077151U (zh) 基于实时收视数据的图文视频编排系统
AU2004201746B2 (en) Advertisement insertion techniques for digital video streams
KR100600568B1 (ko) 디지털 방송시스템의 정보수집 시스템 및 그 방법
Ha et al. Determinants of Webcasting Business Models: A Comparative Study of South Korean and United States Leading Webcasters

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
C14 Grant of patent or utility model
GR01 Patent grant
CF01 Termination of patent right due to non-payment of annual fee
CF01 Termination of patent right due to non-payment of annual fee

Granted publication date: 20120125

Termination date: 20161128