CN101527750A - Method for issuing advertising information by using mobile phone theme - Google Patents
Method for issuing advertising information by using mobile phone theme Download PDFInfo
- Publication number
- CN101527750A CN101527750A CN200810083900A CN200810083900A CN101527750A CN 101527750 A CN101527750 A CN 101527750A CN 200810083900 A CN200810083900 A CN 200810083900A CN 200810083900 A CN200810083900 A CN 200810083900A CN 101527750 A CN101527750 A CN 101527750A
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- mobile phone
- theme
- advertising message
- advertising information
- advertising
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Abstract
The invention discloses a method for issuing advertising information by using a mobile phone theme. Images and sound containing the advertising information are preset into an operating system interface and operating motion prompt sound of the mobile phone theme, and the advertising information contained in the theme is displayed to a user through the operating system interface and the sound of a mobile phone when the mobile phone is used, so the mobile phone becomes a novel advertising information transmission medium.
Description
Affiliated technical field
The present invention relates to a kind of method, especially in mobile phone theme, put into advertising message, make mobile phone become the publication medium of advertising message in mobile phone promulgating advertisement information.
Background technology
Mobile phone has become popular electric consumers, by the mobile phone issuing advertisement information advertising message is directly received by the demand object, at present, main mode by the mobile phone issuing advertisement information is a SMS, its method is with specific transmitter advertising message to be sent to the cellphone subscriber in the mode of broadcasting, this kind mode need possess the mass-sending equipment of SMS, and also need bear the communication cost that sending short messages in groups produces, cost is higher, in addition, current owing to be subjected to the restriction of technology and cost, the advertising message of SMS issue can only be a Word message, message form is single, advertising results are relatively poor, and, utilized in the mode of note issuing advertisement information by a lot of sham publicity merchants, confidence level is relatively poor, can not obtain the advertising results of expection.
Summary of the invention
In order to promote the advertising message display effect of mobile phone, reduce the cost of mobile phone advertisement, the present invention utilizes mobile phone theme can set the characteristic issuing advertisement information of mobile phone operating system interface and operation sound, makes mobile phone advertisement expand to multiple advertising message forms such as black and white picture, colour picture, literal, sound, animation from single text advertising information form.
The technical solution adopted in the present invention is: advertising message is made the image and the sound that enter mobile phone theme in advance show in the element.Mobile phone theme has determined the interface of mobile phone operating system, according to the difference of mobile phone operating system, can hold the information of different media types.In the theme manufacturing process of using mobile phone theme making software, advertisement picture and sound are put into the relevant position of theme, make operation system interface image, the standby interface image of mobile phone, the voice prompt etc. that activates interface image, dormancy interface image, music player image, wallpaper, operational motion contain advertising message.The theme that advertising message will be contained in advance in mobile phone manufacturing enterprise is loaded in the finished product mobile phone, then mobile phone becomes the carrier and the communications media of advertising message, when in a single day mobile phone is opened, when entering into user mode, advertising message will be sent by the display screen or the audio system of mobile phone, and the user of mobile phone just can receive correspondent advertisement information.
The beneficial effect that the present invention produced is
1, the present invention has been for mobile phone has increased new advertising function, makes mobile phone become the communications media of advertising message, for the advertisement practitioner has opened up new advertisement information propagation channel;
2, advertising message can directly be received by the cellie, need not to use the transmission and the transmitter of mobile communication, does not also need to use mobile communications network, has reduced the cost of mobile phone advertisement information issue;
3, the present invention has utilized the characteristic of the display characteristic and the operation indicating acoustic information of mobile phone fully, making the advertisement that shows on the mobile phone can be literal, colour, black and white picture, animation, sound etc., enrich the media format of mobile phone advertisement information, improved the effect of mobile phone advertisement;
4, the mobile phone of different prices, difference in functionality has different consumer groups, and the present invention can make the publisher of advertisement improve the specific aim of advertisement according to the price and the suitable advertising appeal object of function selecting of mobile phone;
5, as long as mobile phone is opened, the advertising message in the mobile phone operating system interface will show, and advertising message often helps the cellie with the displaying that repeats and remembers advertising message.
Embodiment
Use the mobile phone theme of " 60 serial theme development platform " (S60_Theme Studio) by name to make the mobile phone theme that 3.0 editions making of software are used for the 9.1st edition operating system in Saipan 60.The colour picture that will have advertising message is made three 240 * 320 pixel sizes, in software, this three pictures is put into the position of standby background, activation background and music player background respectively, and the advertising message of form of sound is set to the information the tinkle of bells and the incoming ring tone of mobile phone in software, the mobile phone theme that will contain advertising message with this mobile phone theme making software is packaged as the file format that mobile phone can load and move again, then this mobile phone theme just contains advertising message, can use on all operations system is the mobile phone of Saipan 60 the 9.1st edition.Behind this theme threading mobile phone, the background of the standby background of mobile phone, activation background and music player will show predefined advertising message, and when receiving note and incoming call, the tinkle of bells also contains broadcast the sound of advertising message.The manufacturing enterprise of mobile phone is loaded into this theme in the finished product presell mobile phone, and is set to Default Subject, when the consumer buys the mobile phone use, will receive the advertising message in the theme.
Claims (5)
1, a kind of method of utilizing the mobile phone theme issuing advertisement information, put the advertising message of forms such as colour, black-and-white image, literal, animation, sound into mobile phone theme by mobile phone theme software, refill and be downloaded in the mobile phone, beyond the mobile phone operating system interface display is normally used information, it is characterized in that: mobile phone operating system interface and audio system can also be showed default advertising message.
2, according to the described a kind of mobile phone theme of claim 1, it is characterized in that: include default advertising message in the mobile phone theme.
3, according to the described advertising information release method of claim 1, it is characterized in that: the operation system interface and the audio system issuing advertisement information that utilize mobile phone.
4, according to the described advertising information release method of claim 2, it is characterized in that: in advance advertising message is put into mobile phone theme.
5, according to claim 1,2,4 described advertising information release methods, it is characterized in that: the mobile phone theme that will contain default advertising message is loaded in the mobile phone at the mobile phone before sales, and is made as Default Subject.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810083900A CN101527750A (en) | 2008-03-09 | 2008-03-09 | Method for issuing advertising information by using mobile phone theme |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810083900A CN101527750A (en) | 2008-03-09 | 2008-03-09 | Method for issuing advertising information by using mobile phone theme |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101527750A true CN101527750A (en) | 2009-09-09 |
Family
ID=41095439
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200810083900A Pending CN101527750A (en) | 2008-03-09 | 2008-03-09 | Method for issuing advertising information by using mobile phone theme |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101527750A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530023A (en) * | 2013-10-24 | 2014-01-22 | 北京奇虎科技有限公司 | Processing method and system of distribution information and client side |
| CN108242233A (en) * | 2016-12-26 | 2018-07-03 | 腾讯科技（深圳）有限公司 | The playing method and device of audio data |
-
2008
- 2008-03-09 CN CN200810083900A patent/CN101527750A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530023A (en) * | 2013-10-24 | 2014-01-22 | 北京奇虎科技有限公司 | Processing method and system of distribution information and client side |
| CN103530023B (en) * | 2013-10-24 | 2017-01-18 | 北京奇虎科技有限公司 | Processing method and system of distribution information and client side |
| CN108242233A (en) * | 2016-12-26 | 2018-07-03 | 腾讯科技（深圳）有限公司 | The playing method and device of audio data |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20090909 |