CN101506057A - Package having two different views for increased awareness in display - Google Patents
Package having two different views for increased awareness in display Download PDFInfo
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- CN101506057A CN101506057A CNA2007800310557A CN200780031055A CN101506057A CN 101506057 A CN101506057 A CN 101506057A CN A2007800310557 A CNA2007800310557 A CN A2007800310557A CN 200780031055 A CN200780031055 A CN 200780031055A CN 101506057 A CN101506057 A CN 101506057A
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D33/00—Details of, or accessories for, sacks or bags
- B65D33/004—Information or decoration elements, e.g. level indicators, detachable tabs or coupons
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Abstract
An array of a plurality of packages for storing and/or displaying products. Each package has a first display view which is viewed from a first display direction. The first display view has a main display element which is defined by a brand name, a brand logo, or a product name. The main display element has a pseudo-occupation area. Each package also has a second display view which is viewed from a second display direction which is different from the first display direction. The second display view has a concept display element which is defined by at least one graphic and occupies at least a portion of the pseudo-occupation area. The display direction of each package is determined to show the first or second display view of each package such that the array as a whole displays a predetermined pattern.
Description
Invention field
The present invention relates to be used for the packing of the consumables.More particularly, the present invention relates to a kind of packing that is used for strengthening two kinds of different views of cognition degree that has in displaying.
Background of invention
The consumables such as disposable absorbent products (for example, sanitary napkin, baby diaper), laundry detergent compositions etc. (for example usually is accommodated in packing, plastic bag, cardboard case, plastic bottle) in, and for example sell among warehouse-style store, supermarket and/or member store such as Wal-Mart, Carrefour, Target, the Kroger etc. in the shop as each product.
These type of consumables are showed in many different modes and are advertised.In these years, done numerous trials come maximum consumer to the understanding degree of this series products so that increase the sales volume of product.A kind of mode of the customer's of enhancing cognition degree is for doing product advertising.This can by and realized by many different means that described means include but not limited to TV, broadcasting, printed matter and other mass media, complimentary ticket, in-store advertising, direct mail and E-MAIL, products catalogue and web site url and advertisement.
For example, in television advertising (TVCM), sellers' (for example, the maker of the shop or the consumables) attempt potential consumer's attention is attracted on their product, are attracted to specifically on their brand name, brand logo and the name of product.In addition, this type of TVCM also attempts the notion about information such as the product of product is sent to the potential consumer.This genus generally includes but is not limited to use the advantage that product brings or the image of beneficial effect.In order to link up with the potential consumer better and to allow they are easier to remember, it is believed that this genus preferably uses non-legible form (that is, not being character) to express such as figure.
Even brand name, brand logo and/or name of product have successfully been caught potential consumer's attention together with product concept, still to need sellers be shelf in the shop or other memory storage place in their merchandising location is attracted to potential consumer's attention on their product once more.
Yet in the conventional shop of representative type, the packing of the consumables just is arranged on the shelf with the arrangement mode of a kind of view (being generally front elevation) that packing is shown simply.Because therefore store sales or manage large-tonnage product is difficult to potential consumer's attention is attracted on the specific products, described specific products is that they may be interested in numerous products that the shop is showed.In addition, because the front elevation of packing only illustrates brand name and/or name of product (and picture of product) usually, therefore be difficult to make the potential consumer recall the notion of the specific products of crossing shown in the TVCM.
Therefore, need a kind of mode that can strengthen potential consumer's cognition degree to show the array of method, packing or a plurality of packings of this type of packing uniquely.
Also need a kind of array that improves method, packing or a plurality of packings of communication way, so that pass on the notion that is contained in the product in this type of packing effectively.
Summary of the invention
In one aspect, the present invention relates to a kind of like this packing, described packing is used at least in the horizontal direction or storage and/or exhibiting product on the vertical direction.This packing covers, wraps up or hold at least a portion of product, and have (a) and show the observed first displaying view of direction from first, this first shows that view is intended to show that to the customer this main show element has the pseudo-footprint area of maximum in packing with for sale and have the main show element that is limited by brand name, brand logo or name of product.Each packing also has (b) and shows the observed second displaying view of the second displaying direction of direction from being different from first, this second shows that view is intended to show that to the customer this concept display element occupies maximum pseudo-footprint area and carries is purchased the notion of product when product is actually used with for sale and have the concept display element that is limited by figure in packing.
On the other hand, the present invention relates to a kind of array of a plurality of above-mentioned packings, described packing is used at least in the horizontal direction or storage and/or exhibiting product on the vertical direction.The displaying direction of each packing is optionally determined to show view to show first or second of each packing, makes array illustrate on the whole by first and second of packing and shows the predetermined pattern that view forms.
On the other hand, the invention still further relates to the method for the array that is used to show this type of packing.Said method comprising the steps of: a plurality of above-mentioned packings (a) are provided; (b) the displaying direction of optionally determining each packing is showed view to show first or second of each packing, makes array illustrate on the whole by first and second of packing and shows the predetermined pattern that view forms.
An advantage of the invention is can be in some way demonstration package uniquely, described mode can strengthen potential consumer's attention.In addition, the present invention also can provide a kind of improved communication way, so that pass on the notion that is contained in the product in the packing effectively.
Summary of drawings
Fig. 1 is the simplified perspective view that is used for the packing of disposable absorbent article, and it is one embodiment of the invention;
Fig. 2 is the simplified perspective view of packing, and it is another embodiment of the invention;
Fig. 3 illustrates scheme drawing, and it shows second view of packing shown in Figure 1;
Fig. 4 illustrates scheme drawing, and it shows the part of second view of packing shown in Figure 1;
Fig. 5 is the diagrammatic plan view of one embodiment of the invention, and it shows a large amount of packings of showing on display unit; And
Fig. 6 is the diagrammatic plan view of another embodiment of the invention, and it shows a large amount of packings of showing on storage or display unit.
Detailed Description Of The Invention
In this article, " array of packing " is meant any arrangement of at least two packings, and described packing is arranged on the shelf (or other exhibiting device) with horizontal direction or vertical direction.The array of packing can be included in two packings that surpass that are provided with on horizontal direction and the vertical direction.In one embodiment, array comprises that mutually (contiguous or separated by a distance) placement is to form a row packing in the horizontal direction.In an alternative embodiment, array comprises the packing of piling up mutually with the row on the formation vertical direction.Yet this type of packing is not always must pile up mutually, but can be placed in the different stratum of shelf (or other exhibiting device), to form row that pass these stratum in vertical direction.These embodiments are illustrated in Fig. 5 and 6.
In this article, " product " is meant any object, material or the material that is intended to for customer's use.
In this article, " customer " is meant and buys or determine to buy product or imagining anyone who buys product.The customer will be the end user of product usually, but customer's definition is not limited to this as used herein.For example, the customer can be the buyer who buys for the end user, and described end user is different from the buyer.
In this article, " brand name " is meant any title of specific products or product line.Brand name is expressed with character or word.In general, this type of brand name is trademark or trade mark.
In this article, " brand logo " is meant any mark that is associated with specific products or product line.Brand logo comprises character, word, figure or their any combination of one or more or any combination.
In this article, " figure " is meant aberration or transition or their any figure that produces image that constitutes by lines, at least two kinds of colors.Therefore, figure comprises picture and symbol or icon.If desired, figure can comprise character.
In this article, " name of product " is meant any title of specific products or product line.Name of product is expressed with character or word.This type of name of product can comprise generic name or descriptive language and trademark or trade mark.
In this article, " displaying view " is meant any outward appearance of packing when when an outside direction is observed packing.Show that view is intended to show with for sale to the potential consumer.Show that view can form (if this sheet occupies whole view) by a sheet of packing, but it also can form (if those sheets occupy view jointly) by two or more sheets of packing.The displaying view is discerned with two dimensional surface.
In this article, " displaying direction " is meant from any three-dimensional of visual observation packing.Show that direction provides the displaying view to the potential consumer.
In this article, " show element " is meant the component element of any associating that constitutes at least a portion of showing view.Show element can be combined to form by character, word, figure or any of them one or more or any combination that this type of component element are united in showing view.Show element is discerned with two dimensional surface in showing view.
In this article, " pseudo-footprint area " is meant the area that virtual rectangle limited by interior connecing (or in inside contact) show element.Pseudo-footprint area is discerned with two dimensional surface in showing view.The plane of supposing the show element place is two-dimentional X-Y plane, and then virtual rectangle can be limited by following 4 rectangles that line centered on: the X=X maximum; The X=X minimum; The Y=Y maximum; With the Y=Y minimum.(wherein, X maximum, X minimum, Y maximum and Y minimum are respectively: maximum X value, minimum X value, maximum Y value and minimum Y value, described value is obtained by the show element in the X-Y plane.) pseudo-footprint area is calculated as by the area in above-mentioned 4 rectangles that line centered on (example measuring pseudo-footprint area will be explained referring to Fig. 4 hereinafter).Pseudo-footprint area can be measured and/or calculate with the presentation manager that for example comprises digital camera and computing machine.
The present invention relates to a kind of improved packing that is used for product, described packing is provided for covering, wrap up or holds at least a portion of product and/or storage, shipment, protection or displaying and is arranged in the packing or is at least partially disposed on one or the device of several products in the packing.Packing also is used for identifying product wherein, and the information of relevant this product is provided to the customer.This packing (for example can be served as reasons certain material, plastic film material or scraps of paper material) constitute partly cover or the covering member or the binding structural member of colligation product, be used for product wrapping lapping (for example, plastic film material or scraps of paper material) or be used to hold the container (for example, plastic bag, plastic casing or cardboard case, plastic bottle) of product.Packing of the present invention can be made by any suitable material.
This packing can adopt Any shape known in the art and size.For example, if be packaged as container, then it generally can adopt the shape that is selected from by the following group of forming: prism shape (comprising that triangular prism shape, cube shaped and rectangular shape and other polygonal cylinder shape are such as the hexagonal cylinder), cylindrical shape (comprising the elliptical cylinder shape), cone shape (comprising triangular pyramid shape, tetragonal pyramid shape and other polygonal pyramid shape), cone shape (comprising the elliptic cone shape) and spheroid form.
These package shapes generally include two or more flat panel of at least a portion of the outside face that forms packing.In this article, " flat panel " is meant any component sheets of packing, a described part that roughly has flat surfaces and constitute the outside face of packing.Should be pointed out that and do not require the sheet that comprises any given number.
Fig. 1 is the simplified perspective view of the packing 100 that is used for disposable absorbent article (for example, sanitary napkin), and it is one embodiment of the invention.In this embodiment, packing 100 roughly has rectangular shape, and comprises anter 11, rear panel 12, connection anter and the rear panel 11 relative with anter 11 and 12 lateral plate 13, is connected the top flat 14 of anter, rear panel and lateral plate 11,12 and 13 and the egative film 15 relative with top flat 14.In these sheets 11 to 15 each is general planar, as shown in Figure 1.These sheets 11 to 15 form the outside face 24 of packing 100.There are a plurality of disposable absorbent articles or sanitary napkin (not shown in figure 1) to pile up and be contained in the packing 100.Packing 100 shown in Figure 1 is a flexible plastic bag, and it can be formed by the continuous pipe of thin thermoplastic membraneous material.The sidepiece of packing 100 is closed, and seals by form gusset structures 26 at lateral plate 13 places.In the embodiment depicted in fig. 1, can be with the basal lamina material of polyethylene foil as packaging element.
Packing of the present invention has at least two views, and promptly (a) shows the observed first displaying view of direction from first; (b) show the observed second displaying view of the second displaying direction of direction from being different from first.In many embodiments, according to the observed direction of packing, packing can have and surpasses two or limited number view not.
First and second show that directions can determine that therefore first and second show that views can be restricted to any view that obtains from this type of direction by any direction of any part of the outside face that packing is shown.When packing comprises a plurality of, the direction observed according to packing, each in these first and second displayings views all can be made of single or a plurality of of packing.
In certain embodiments, packing has first and second that form the first and second displaying views respectively.In one embodiment, packing has two sheets (for example, anter and rear panel), and they are general planar and relative mutually, and forms the first and second displaying views (this embodiment is illustrated among Fig. 1) respectively.
In packing of the present invention, first and second show that views can be partly overlapping, but they are not must overlapping (that is, they can not have lap).That is, when first and second show that view is partly overlapping, shared certain the common show element of each view.
Fig. 2 illustrates another embodiment of packing 200, and it roughly has hexagonal cylinder shape.Packing 200 comprises six lateral plates 31 to 36, top flat 30 and egative film 37.These sheets 30 to 37 are general planar.If first shows that view V1 be from perpendicular to the observed displaying view of the direction D1 of lateral plate 31, then the first displaying view V1 is formed by three adjacent side panels 31,32 and 36.Similarly, if the second displaying view V2 is from observed perpendicular to the direction D2 of lateral plate 36, then second shows that view V2 is formed by three adjacent side panels 35,36 and 31.In this embodiment, the first and second displaying view V1 and V2 are partly overlapping (therefore at lateral plate 31 and 36 places, should be understood that, " the main show element " that hereinafter defines and discuss and " concept display element " can or be formed by two (or more a plurality of) sheets by one single, that is, it can extend on two or more sheets).
In the embodiment depicted in fig. 1, packing 100 roughly has rectangular shape.Packing 100 can be observed from the direction D1 perpendicular to anter 11, and first shows that view V1 is only formed by anter 11, that is, the whole area of the first displaying view V1 is only occupied by anter 11 and can't help other sheet and occupies.This packing 100 also can be observed from the direction D2 perpendicular to rear panel 12, and second shows that view V2 is only formed by rear panel 12.
In the present invention, first shows that view is intended to show with for sale to the customer.First shows that view has the main show element that is limited by brand name, brand logo or name of product.Main show element has maximum pseudo-footprint area in the outside face of packing.
Of the present invention first shows that view is defined as having the view of main show element, and described element has maximum pseudo-footprint area in the outside face of packing.In certain embodiments, show direction according to selected first, can exist a plurality of first to show views, if each in them all is illustrated in the main show element that occupies maximum pseudo-footprint area in the packing (annotate: this main show element can be two or more in identical single show element or the different show element).Should be pointed out that any displaying view with the main show element that occupies maximum pseudo-footprint area in packing all can be counted as of the present invention first and show view.
In the embodiment depicted in fig. 1, main show element 50 is limited by brand name 51 (" Whisper ").Alternatively, main show element 50 can be limited by brand logo (not shown) or name of product (not shown).Main show element 50 (that is, in outside face 24 of packing 100) in packing 100 has maximum pseudo-footprint area.
Fig. 3 illustrates the second view V2 of packing 100 shown in Figure 1.Packing 100 the second view V2 is for when acquisition when direction D2 observes rear panel 12, described direction in Fig. 1 perpendicular to rear panel 12.
Of the present invention second shows that view also is intended to show with for sale to the customer.Second shows that view has concept display element.In this article, " concept display element " is meant that limited by figure and at least one and any show element of being purchased certain relevant conception of species of product or information when being carried on product and being actually used.Any notion relevant with product all can be carried by concept display element.When in many embodiments, this conception of species is attempted to be reflected in product and is actually used with the advantage or the beneficial effect that obtain.If desired, second shows that view can additionally have with figure and unites character and/or word to form a show element.
In addition, of the present invention second shows that view can additionally have other show element, and described element shows that by this type of component element being united progress character, word, figure or any of them of the one or more or any combination in the view are combined to form.
In the embodiment shown in Fig. 1 and 3, second shows that view V2 (that is the view of the rear panel 12 of packing 100) has concept display element 60.This concept display element 60 comprises " Mrs dancing " graphic elements 61, and described element has carried the notion of " the healthy active women " that use this product.In the embodiment depicted in fig. 3, second shows that view V2 also comprises the graphic elements 62 of the product (that is sanitary napkin) that is contained in the packing 100.In addition, second shows that view V2 also can comprise the tag line show element, and described element can carry certain information or explain product.For example, in the embodiment depicted in fig. 3, second shows that view V2 can comprise tag line, for example " compliance curves, flexible care." (Flexi-curves.Flexi-protection.) (not shown).
Being intended to can be different because of the character and/or the feature that are contained in the product in the packing by the notion of concept display element carrying.For example, be baby diaper as fruit product, then concept display element can be the picture of the healthy babies of smiling, and described picture has carried the notion of " the happy and healthy baby " that use this product.And for example, be skin-protection product (for example, the lotion product of preserving moisture) as fruit product, then concept display element can be the picture of the women's face with smooth healthy skin, and described picture has carried the notion of " the smooth healthy Ms of face skin " that use this product.And for example, be hair care product (for example, shampoo product) as fruit product, then concept display element can be the picture of the Ms with healthy hair, and described picture has carried the notion that the people who uses this product has " beautiful long hair ".And for example, be laundry product as fruit product, then concept display element can be the clothes of a cover white, and described clothes has carried the people who uses this product can make the clothes notion of " pure white glittering " that becomes.
Concept display element occupies maximum pseudo-footprint area in packing.Of the present invention second shows the view that view is defined as having concept display element, and described element has maximum pseudo-footprint area in the outside face of packing.In certain embodiments, show direction according to selected second, can exist a plurality of second to show views, if each in them all is illustrated in the concept display element that occupies maximum pseudo-footprint area in the packing (annotate: this concept display element can be identical single show element or is in the different show elements two or more).Should be pointed out that any displaying view with the concept display element that occupies maximum pseudo-footprint area in packing all can be counted as of the present invention second and show view.
Fig. 4 illustrates the scheme drawing of concept display element 60, and it constitutes the part of the second view V2 of packing 100 shown in Figure 1.In this embodiment, concept display element 60 comprises " Mrs dancing " graphic elements 61 and product (that is sanitary napkin) graphic elements 62.The plane of supposing concept display element 60 places is the two-dimensional virtual X-Y plane, and then virtual rectangle 63 is limited by following 4 line institute region surrounded:
The X=X maximum
The X=X minimum
The Y=Y maximum
The Y=Y minimum
Wherein, X maximum, X minimum, Y maximum and Y minimum are respectively the maximum X value of the concept display element 60 in the X-Y plane, minimum X value, maximum Y value and minimum Y value.These 4 lines are indicated by L1, L2, L3 and L4 respectively in Fig. 4.Connect (or contact in inside) concept display element 60 in the virtual rectangle 63 that forms by these 4 line L1, L2, L3 and L4.The pseudo-footprint area of concept display element 60 is calculated as the area that is centered on by virtual rectangle 63.
In the embodiment of Fig. 1, because the virtual rectangle 63 of concept display element 60 occupies maximum pseudo-footprint area in the outside face 24 of packing 100, so this view V2 is counted as the second displaying view of the present invention.
Packing of the present invention never is limited to the product of certain particular type or kind.Therefore, packing of the present invention can be used to hold any product.For example, the group of the following composition of the optional freedom of product of the present invention: feminine care such as sanitary napkin, Pantiliner and tampon; Infant care product and/or adult incontinence products such as diaper and incontinence pad; Thin paper, paper handkerchief or wipe product; Hair care product such as shampoo and conditioner; Food and soft drink product such as chrips, coffee and fruit juice; Laundry product such as washer solvent and soap slab; Fabric care product is such as fabric softener; The residential care product is such as the cleaning surfaces product; Oral care product is such as toothpaste; Drug products; The antiperspirant/deodorant product; Pet food products; Cosmetic and skin-protection product comprise perfumed soap; Electrical equipment comprises razor and battery; The food storage containers product; The refuse bag product; And other consumables.
Should be pointed out that the present invention to packaging size or yardstick without limits.In certain embodiments, packing has the width of 15.4cm at least, the height and the degree of depth of 3.6cm at least of 6.1cm at least.In the embodiment depicted in fig. 1, the packing that is used to hold sanitary napkin has the width of 11.6cm, the height of 9.6cm and the degree of depth of 8.1cm.Packing of the present invention can have virtually any size or yardstick.
The present invention also comprises the array that is formed by a plurality of (that is, two or more) packing, and described packing is used at least in the horizontal direction or storage and/or exhibiting product on the vertical direction.In certain embodiments, this type of packing is arranged in the horizontal direction and the vertical direction.Array can comprise with regard to the identical packing of product in size, shape and/or the packing.Alternatively, array can comprise be of different sizes, the packing of product in shape and/or the packing.
Package arrangement can be become the self-supporting situation (that is, upright alone and/or pile up on the ground or on the floor and do not have any display structure and keep them).Alternatively, package arrangement can supported them or remaining in the structure of upright situation.Can with the packing array be located such that they away from or move apart other products and/or packing, maybe can be located other products or packing near identical or different maker.
If desired, each packing can have different shapes in array, and described shape is selected from the group of being made up of following: prism shape, cylindrical shape, cone shape, cone shape and spheroid form.Yet in certain embodiments, all packings are of similar shape.In this type of embodiment, cube shaped, rectangular shape and prism shape are preferred, because they can pile up in vertical direction mutually.
Fig. 5 is the diagrammatic plan view of certain embodiments of the present invention, and it shows a large amount of packings of showing on display unit 70.In this embodiment, display unit has three stratum or shelf 71 to 73.In first shelf 71, packing 100 is arranged in the horizontal direction and the vertical direction (that is, they are stacked in vertical direction) to form first partial array 81.In second shelf 72, packing 100 is arranged and is stacked on horizontal direction and the vertical direction to form second partial array 82.In the 3rd shelf 73, packing 100 is arranged and is stacked on horizontal direction and the vertical direction to form the 3rd partial array 83.Though each partial array 81 to 83 all forms an array of the packing that can regard one embodiment of the invention as, but all these three partial arrays 81 to 83 on the whole (promptly, they are counted as when combining) also form a big combination array 80 of packing 100, described big combination array can be regarded another embodiment of the invention as.
In these embodiments shown in Figure 5, these arrays 81 to 83 comprise with regard to size, shape and are contained in wherein the identical packing 100 of product, but the displaying direction of each packing 100 is all optionally determined to show view V1, V2 to show first or second of each packing 100, makes each array 81 to 83 (with the big array 80 of combination) illustrate on the whole by first and second of packing 100 and shows the predetermined pattern that view V1 and V2 form.This selection to each packing 100 displaying view V1 and V2 can realize by rotating each packing 100.
In this article, " predetermined pattern " is meant any pattern that has certain rule in the repetition of its component element (that is the displaying view of packing).Show that by first and second there is not restriction in the predetermined pattern that view forms for this, that is, it can design different because of the required displaying of sellers or shop.Some predetermined patterns comprise simple recurring rule, such as vertical stripe pattern, horizontal stripe pattern and lattice; Yet other predetermined pattern can comprise more complicated recurring rule, comprises the combination of above-mentioned simple rule.
In some embodiments, show that by first and second of packing the predetermined pattern that view forms is selected from the group of being made up of following: vertical stripe pattern, horizontal stripe pattern, lattice, oblique stripe pattern and at least two kinds combination in them.
In the embodiment depicted in fig. 5, array 81 illustrates on the whole by the vertical stripe pattern of showing that view V1 and V2 form.Array 82 also illustrates on the whole by the horizontal stripe pattern of showing that view V1 and V2 form.Array 83 also illustrates on the whole by the lattice of showing that view V1 and V2 form, and wherein each grid cell is formed by a packing 100.Combination array 80 also illustrates on the whole by the combination of showing above-mentioned three kinds of patterns that view V1 and V2 form.
In the embodiment depicted in fig. 5, the unit block of every kind of pattern of packing 100 formation.Alternatively, two or more packing 100 (that is two or more adjacent view together) that identical view is shown can form the unit block of other pattern.
Fig. 6 is the diagrammatic plan view of more embodiments of the present invention.Array 84 illustrates vertical stripe pattern on the whole, and wherein the width of each bar is formed by two packings that identical view is shown, and described pattern also is another example of predetermined pattern.
In above-mentioned embodiment, packing 100 has identical size or yardstick, and therefore first and second show that view V1 has identical size or yardstick with V2.Yet, should be pointed out that the packing 100 with same size or yardstick can illustrate displaying view V1 and the V2 with different size or yardstick by selecting first and second to show direction.For example, if show that with second direction V2 is chosen as the direction (not shown) perpendicular to lateral plate 13 in the embodiment depicted in fig. 1, then can obtain to have second of different size or yardstick and show view V2.
Alternatively, should also be noted that the packing 100 with different size or yardstick can illustrate displaying view V1 and the V2 with different size or yardstick.
Show view V1 and V2 though the packing 100 of above-mentioned embodiment has two kinds, should be pointed out that if desired they can be packed at each has more kinds of displaying views in 100.
In above-mentioned embodiment, because illustrating on the whole by first and second, array 80 to 86 shows the predetermined pattern that view V1 and V2 form, therefore compare with the conventional spread that a kind of view (being generally front elevation) of packing only is shown on shelf usually, they can strengthen the mode demonstration package 100 uniquely of potential consumer's cognition degree.In addition, because packing 100 rear panel 12 has " Mrs dancing " graphic elements 61 that has carried " healthy active women " notion, therefore pack the improved communication way that 100 array 80 to 86 also can be provided for passing on effectively the notion that is contained in the product in the packing.In addition, owing to show the view V1 except having first of main show element 50, packing 100 also has second of concept display element to be showed 60 and shows view V2, thus sellers or shop can select should be in the view shown in the potential consumer any.
Dimension disclosed herein and value are not intended to be understood that strictly to be limited to described exact value.On the contrary, except as otherwise noted, each such dimension all is meant the numerical value of being quoted and centers on the scope that is equal on the function of this numerical value.For example, the dimension that is disclosed as " 40mm " is intended to expression " about 40mm ".
The All Files of quoting in detailed Description Of The Invention all is incorporated herein with way of reference in relevant portion.Should not be interpreted as admitting that for quoting of any file it is relevant prior art of the present invention.When any implication of term in any implication of term among the present invention or definition and the file of introducing for your guidance or when defining contradiction, should obey the implication or the definition of giving this term in the present invention.
Though casehistory and described specific embodiments of the present invention it will be apparent to one skilled in the art that and can make a plurality of other changes and modification under the situation that does not deviate from essence of the present invention and scope.Therefore, claims all such changes and modification of being intended to be included in the scope of the present invention.
Claims (9)
1. the array of a plurality of packings, described packing are used at least in the horizontal direction or storage and/or exhibiting product on the vertical direction,
Each packing covers, wraps up or hold at least a portion of product, and has:
(a) show the observed first displaying view of direction from first, described first shows that view is intended to show with for sale to the customer, described first shows that view has the main show element that is limited by brand name, brand logo or name of product, described main show element has maximum pseudo-footprint area in described packing
(b) show the observed second displaying view of the second displaying direction of direction from being different from described first, described second shows that view is intended to show with for sale to the customer, described second shows that view has the concept display element that is limited by one or more figures, described concept display element occupies maximum pseudo-footprint area in described packing, the notion of product when described product is actually used purchased in described concept display element carrying
Wherein the displaying direction of each packing is all optionally determined to show view so that first or second of each packing to be shown, and makes described array illustrate on the whole by first and second of described packing and shows the predetermined pattern that view forms.
2. the array of packing as claimed in claim 1, wherein each packing has and forms described first and second respectively and show at least the first and second of views.
3. the array of packing as claimed in claim 1, wherein said second shows that view additionally has the tag line show element.
4. the array of packing as claimed in claim 1, wherein each packing has the shape of the group of being selected from down: prism shape, cylindrical shape, pyramid shape, cone shape and spheroid form.
5. the array of packing as claimed in claim 4, wherein all described packings are of similar shape, and described cube shaped, rectangular shape or the prism shape of being shaped as makes them to pile up mutually in vertical direction.
6. the array of packing as claimed in claim 5 wherein shows that by first and second of described packing the predetermined pattern that view forms is selected from down group: vertical stripe pattern, horizontal stripe pattern, lattice, oblique stripe pattern and at least two kinds combination in them.
7. the array of packing as claimed in claim 1, wherein said product is selected from down group: feminine care; Infant care product and/or adult incontinence products; Thin paper, paper handkerchief or wipe product; Hair care product; Food and soft drink product; Laundry product; Fabric care product; The residential care product; Oral care product; Drug products; The antiperspirant/deodorant product; Pet food products; Make up and skin-protection product; Electrical equipment; The food storage containers product; And refuse bag product.
8. method that is used for the array of demonstration package said method comprising the steps of:
A plurality of packings are provided, and described packing is used at least in the horizontal direction or on the vertical direction showing stand is stored and/or be illustrated in to product, and each packing covers, wraps up or hold at least a portion of product, and has:
(a) show the observed first displaying view of direction from first, described first shows that view is intended to show with for sale to the customer, described first shows that view has the main show element that is limited by brand name, brand logo or name of product, described main show element has maximum pseudo-footprint area in described packing
(b) show the observed second displaying view of the second displaying direction of direction from being different from described first, described second shows that view is intended to show with for sale to the customer, described second shows that view has the concept display element that is limited by one or more figures, described concept display element occupies maximum pseudo-footprint area in described packing, the notion of product when described product is actually used purchased in described concept display element carrying
Described method is further comprising the steps of:
The displaying direction of optionally determining each packing makes described array illustrate on the whole by first and second of described packing and shows the predetermined pattern that views form so that the first or second displaying view of each packing to be shown.
9. packing that is used to cover, wrap up or hold at least a portion of product, described packing has:
(a) show the observed first displaying view of direction from first, described first shows that view is intended to show with for sale to the customer, described first shows that view has the main show element that is limited by brand name, brand logo or name of product, described main show element has maximum pseudo-footprint area in described packing
(b) show the observed second displaying view of the second displaying direction of direction from being different from described first, described second shows that view is intended to show with for sale to the customer, described second shows that view has the concept display element that is limited by one or more figures, described concept display element occupies maximum pseudo-footprint area in described packing, the notion of product when described product is actually used purchased in described concept display element carrying.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US84131706P | 2006-08-31 | 2006-08-31 | |
| US60/841,317 | 2006-08-31 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101506057A true CN101506057A (en) | 2009-08-12 |
Family
ID=38756235
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007800310557A Pending CN101506057A (en) | 2006-08-31 | 2007-08-27 | Package having two different views for increased awareness in display |
Country Status (4)
| Country | Link |
|---|---|
| US (1) | US20080053857A1 (en) |
| JP (1) | JP2010500249A (en) |
| CN (1) | CN101506057A (en) |
| WO (1) | WO2008027817A2 (en) |
Families Citing this family (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070227928A1 (en) * | 2005-05-31 | 2007-10-04 | Olson Christopher R | Container comprising a disposable cleaning implement and a method of promoting the sale of a disposable cleaning implement |
| US20070119742A1 (en) * | 2005-11-28 | 2007-05-31 | The Procter & Gamble Company | Packaging incorporating sensory elements |
| PL2300035T3 (en) | 2008-06-17 | 2016-04-29 | Univ Indiana Res & Tech Corp | Gip-based mixed agonists for treatment of metabolic disorders and obesity |
| US8636146B2 (en) * | 2010-03-06 | 2014-01-28 | Kimberly-Clark Worldwide, Inc. | Navigation system |
| US9994376B2 (en) * | 2013-10-29 | 2018-06-12 | The Procter & Gamble Company | Package comprising a plurality of individually wrapped articles |
| JP6942108B2 (en) * | 2018-10-12 | 2021-09-29 | ユニ・チャーム株式会社 | Absorbent Article Aggregate and Method for Producing Absorbent Article Aggregate |
| USD889976S1 (en) | 2019-02-07 | 2020-07-14 | The Glad Products Company | Packaging |
| USD889977S1 (en) | 2019-02-07 | 2020-07-14 | The Glad Products Company | Packaging |
| US20220330725A1 (en) | 2019-06-28 | 2022-10-20 | Kimberly-Clark Worldwide, Inc. | Freestanding floor display of consumer products |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6568530B2 (en) * | 2001-01-09 | 2003-05-27 | Uni-Charm Corporation | Information label for target user, and display package having the label |
-
2007
- 2007-07-27 US US11/881,560 patent/US20080053857A1/en not_active Abandoned
- 2007-08-27 WO PCT/US2007/076849 patent/WO2008027817A2/en active Application Filing
- 2007-08-27 JP JP2009524027A patent/JP2010500249A/en not_active Abandoned
- 2007-08-27 CN CNA2007800310557A patent/CN101506057A/en active Pending
Also Published As
| Publication number | Publication date |
|---|---|
| US20080053857A1 (en) | 2008-03-06 |
| JP2010500249A (en) | 2010-01-07 |
| WO2008027817A2 (en) | 2008-03-06 |
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| PB01 | Publication | ||
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Open date: 20090812 |