CN101493914A - Marketing method for emulation e-book - Google Patents
Marketing method for emulation e-book Download PDFInfo
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- CN101493914A CN101493914A CNA2008100042691A CN200810004269A CN101493914A CN 101493914 A CN101493914 A CN 101493914A CN A2008100042691 A CNA2008100042691 A CN A2008100042691A CN 200810004269 A CN200810004269 A CN 200810004269A CN 101493914 A CN101493914 A CN 101493914A
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Abstract
The invention provides a marketing method of simulation E-books. The method comprises the following steps: advertisers provide advertising materials and choose an edition type in an electronic publication platform, and then transform the advertising materials into an electronic publication; the electronic publication is exposed through physical or virtual channels; the electronic publication is delivered to a carrier of members and potential members; physical customer group click and browse the electronic publication in an electronic device; and the physical customer group is input into the electronic publication platform and a dynamic turn-page simulation magazine effect is generated through a database for physical customers to browse.
Description
Technical field
What the present invention relates to is a kind of commodity marketing method, refers to a kind of method of carrying out goods marketing by emulation e-book especially.
Background technology
Carry out the mode of goods marketing in the market and give the publisher with the advertising copy of promotion item nothing more than manufacturer (or advertiser), on medium such as magazine or newspaper, the publisher repays the circulation of every month to steps such as manufacturers the publisher again with described advertising copy publication.Above-mentioned existing advertising only has actually how many people are actual to have seen described advertisement, and manufacturer and advertiser can't obtain real-time and certain data.
On the other hand, the present web advertisement is to provide photo on a screen, and provides a link address on described photo, if the user then can click described link address is connected to described link address via the Internet main frame interesting to the commodity in the described photo.But advertising so, the user need be connected respectively to each gray network host, when for example the user will buy U-Car, need enter the Search engine search " U-Car " browse to click the network host that is connected to car trader in each middle ancient times after the link address that obtains car trader in the middle ancient times more respectively, so the time that will waste the user searches, and for car trader in the middle ancient times, and existing network advertisement and can't provide as the publication that can concentrate exposure as the U-Car magazine, allow the user can once stroll sufficient environment, really belong to locating of blemish in an otherwise perfect thing.
In view of this, the present invention proposes a kind of marketing method of emulation e-book to improve above-mentioned shortcoming.
Summary of the invention
A purpose of the present invention provides a kind of marketing method of emulation e-book, and it can provide advertiser to concentrate the publication of exposure, allows the user can once stroll foot, to improve its advertisement benefit.
Another object of the present invention provides a kind of marketing method of emulation e-book, and it can provide real-time and certain data to supply advertiser's reference, so that the maximizing the benefits of advertisement.
Another object of the present invention provides a kind of marketing method of emulation e-book, and its data such as group, age, occupational classification that reader can be provided allow the advertiser can carry out the adjustment of promotion item according to described data to the advertiser.
In order to achieve the above object, the marketing method of emulation e-book of the present invention, it comprises the following steps: that the advertiser provides ad material and to an electronic publication platform selecting version type, and converts described ad material to an electronic publication; With entity or virtual channel described electronic publication is exposed; Described electronic publication is dispatched into existing member and potential membership vector; Entity visitor group described electronic publication of muster on an electronic installation; And entity visitor group is directed into described electronic publication platform, and produce flipover emulation magazine effect by a Database Dynamic, visitor group browses for entity.
Description of drawings
Fig. 1 is the schematic flow sheet of the marketing method of the emulation e-book of this case one preferred embodiment;
Fig. 2 is the running synoptic diagram of the marketing method of the emulation e-book of this case;
Fig. 3 converts ad material to for this case the schematic flow sheet of electronic publication;
Fig. 4 is the synoptic diagram of electronic publication one page of this case;
Fig. 5 is the details of advertising vehicle shown in the synoptic diagram of electronic publication one page of this case.
Description of reference numerals: 10-electronic publication platform; The 11-database; The 20-electronic publication; The 21-grid; The 22-picture; The 25-cargo price; The 261-number of visits; 262-time number is followed the trail of; 263-adds tracking; 264-amplifies the commodity picture; 265-commodity price; The little figure wheel that the 266-commodity are equipped with is broadcast; The 267-commodity are equipped with; The propaganda of 268-manufacturer; The 269-contact method; The 30-electronic installation; The 40-the Internet; 50-entity visitor group; 60-entity StoreFront.
Embodiment
Below in conjunction with accompanying drawing, be described in more detail with other technical characterictic and advantage the present invention is above-mentioned.
Please in the lump with reference to Fig. 1 and Fig. 2, wherein Fig. 1 illustrates the schematic flow sheet of marketing method of the emulation e-book of this case one preferred embodiment; Fig. 2 illustrates the running synoptic diagram of marketing method of the emulation e-book of this case.As shown in Figure 1, the marketing method of emulation e-book of the present invention comprises the following steps: that the advertiser provides ad material and selects version types to an electronic publication platform 10, and converts described ad material to an electronic publication 20 (step 1); With entity or virtual channel with described electronic publication 20 exposures (step 2); Described electronic publication 20 is dispatched into existing member and potential membership vector (step 3); Entity visitor group described electronic publication 20 (step 4) of muster on an electronic installation 30; And entity visitor group is directed into described electronic publication platform 10, and dynamically produce flipover emulation magazine effects by a database 11, visitor group browses (step 5) for entity.
In step 1, the advertiser provides ad material and selects version types to an electronic publication platform 10, and converts described ad material to an electronic publication 20; Wherein, described electronic publication platform 10 can be a main frame, and it can be connected to described electronic installation 30 and described database 11 via a Internet 40.Wherein, when the version type of described electronic publication platform 10 is the chi that described ad material presented in described electronic publication 20, can have such as but not limited to 2x3,3x3 or 4x3 grid in for example described electronic publication 20 one pages, and after selecting described version type, described ad material can be overlapped and is imprinted in each grid 21.Wherein said electronic publication 20 every page grid 21 have a picture 22 at least, a computer picture (icon) or links address (all scheming not show), and further have a cargo price 25 on the described picture 22, allow the user understand the unit price of described commodity.
In step 2, described electronic publication 20 is exposed with entity or virtual channel; Wherein, described entity or virtual channel comprise such as but not limited to passing through Email (E-mail), e-advertising (E-DM), information management software (IM), mobile phone real-time information transfer mechanism, the web advertisement or entity propaganda publication etc.
In step 3, described electronic publication 20 is dispatched into existing member and potential membership vector; It can be dispatched into existing member and potential member in modes such as above-mentioned Email (E-mail), e-advertising (E-DM), information management software (IM), mobile phone real-time information transfer mechanism, the web advertisement or entity propaganda publications with described electronic publication 20 by the Internet 40 carriers such as grade.
In step 4, entity visitor group 50 described electronic publication 20 of muster on an electronic installation 30; Wherein, described electronic installation 30 can be a desktop PC, mobile computer, portable electronic devices or intelligent mobile phone person, and described entity visitor group 50 is when reading described electronic publication 20, can be by the page up on the described electronic installation 30, down one page or towing mode be carried out the page turning of described electronic publication 20, allow entity visitor group 50 when reading described electronic publication 20 as reading as the Hard copy magazine.
In addition, in step 4, further comprise the muster magazine, add the member, system produces every data analysis according to member data, reading time, product item class and obtains that all kinds of manufacturer provides substep such as preferential, when reading described electronic publication 20, can carry out muster magazine 20, add operations such as member for entity visitor group 50, and when carrying out muster electronic publication 20, can therefrom obtain every data analysis, inquire about and analyze for being sent to described electronic publication platform 10.
In step 5, entity visitor group 50 is directed into described electronic publication platform 10, and dynamically produces flipover emulation magazine effect by described database 11, browse for entity visitor group 50; Wherein, described entity visitor group 50 can be by clicking picture 22, the computer picture on the described grid 21 or linking the address, further obtaining the details of promotion item, described details further comprise a number of visits 261, number of times follow the trail of 262, add follow the trail of 263, amplify commodity picture 264, fields (please refer to Fig. 5) such as little figure wheel that commodity price 265, commodity are equipped with broadcasts 266, commodity are equipped with 267, manufacturer's propaganda 268 and contact method 269.
In addition, method of the present invention comprises that further described electronic publication 20 can export advertisement every day use amount and described every data analysis to the step (step 6) of described electronic publication platform 10 via described the Internet 40, can export the amount of clicking of advertisement to described electronic publication platform 10 with the every data analysis that clicks entity visitor group via described the Internet 40 by described step, analyze and inquiry for the advertiser.Wherein, described data comprise reading time and read which item options etc.
In addition, method of the present invention comprises that further (step 7) can allow manufacturer initiatively get in touch with described entity visitor group 50 by described step to described entity visitor pocket transmission news in brief to the step of described advertiser's various places cooperation entity StoreFront 60.
In addition, method of the present invention further comprises described advertiser can carry out the step of data query to described electronic publication platform 10 and described various places cooperation entity StoreFront 60 (step 8) can provide the advertiser to carry out the foundation that demand is adjusted according to reward data by described step.
Please refer to Fig. 3, it illustrates the schematic flow sheet that this case converts ad material to electronic publication.As shown in the figure, in step 1 of the present invention, the advertiser provides ad material and selects version types to an electronic publication platform 10, and convert described ad material to an electronic publication 20, wherein said advertiser provides the print publishing PDF archives of described ad material, the photo of automotive advertising for example is via producing described artificial electronic publication 20 after the e-book layout integration processing.
Please refer to Fig. 4, it illustrates the synoptic diagram of electronic publication 20 one pages of this case.As shown in the figure, electronic publication 20 of the present invention has version types such as 2x3,3x3 or 4x3 grid, is to be that example is illustrated with 2x3 for purposes of illustration in the present embodiment, but not as limit.Wherein, has a picture 22 in each grid 21, a vehicle for example, and further has a cargo price 25 on the described picture 22, the price of described vehicle for example, allow entity visitor group 50 can find out the advertising vehicle and the price thereof of this page at a glance, if 50 pairs of wherein a vehicles of entity visitor group are interesting then can to click once in the grid 22 of described vehicle again the execute key of mouse (promptly push once), the details of advertising vehicle as shown in Figure 5 promptly can appear on the picture, it comprises such as but not limited to a number of visits 261, number of times follows the trail of 262, add and follow the trail of 263, amplify commodity picture 264, commodity price 265, the little figure wheel that commodity are equipped with broadcasts 266, commodity are equipped with 267, fields such as manufacturer's propaganda 268 and contact method 269 allow entity visitor group can know the detailed situation of understanding described commodity.
Wherein, described number of visits 261, number of times follow the trail of 262, add that to follow the trail of 263 functions of auctioning with function of amplifying fields such as commodity picture 264 and general networking identical, so do not intend giving unnecessary details at this.The little figure wheel that described commodity are equipped with is broadcast field 266 then can carry out the function that wheel is broadcast with the outfit photo of described commodity, for example the photos such as outward appearance, engine chamber, driver's seat, instrument panel and back seat of vehicle all angles are play in turn, allow entity visitor group 50 situations that can watch described vehicle from all angles, to promote understanding to described commodity.
Described manufacturer propaganda field 268 can provide the publicity literature of manufacturer's input to described commodity, allows entity visitor group 50 to described vehicle preliminary understanding be arranged according to described publicity literature.269 of described contact method fields provide talk-back and address and the real-time communication that comprises the advertiser with advertiser's liaison method, for example stay news in brief and initiatively get in touch with to make things convenient for the business personnel of depot.
In addition, the marketing method of emulation e-book of the present invention also can off-line (offline) mode be carried out for entity visitor group 50 download backs, entity visitor group 50 is when browsing described electronic publication 20, its data, such as but not limited to all can temporarily being stored in the described electronic installation 30 reading time and which item options of reading etc., after treating that described electronic installation 30 and 10 recoveries of electronic publication platform are online, the data of described temporary storage will be sent to described electronic publication platform 10 by described the Internet 40, for data analysis and advertiser's inquiry.
Therefore, emulation e-book marketing method of the present invention prior art has following advantage: 1. advertiser concentrates the publication of exposure, allows the user can once stroll foot, to improve its advertisement benefit; 2. it can provide real-time and certain data to supply advertiser's reference, so that the maximizing the benefits of advertisement; 3. its data such as group, age, occupational classification that reader can be provided allow the advertiser can carry out the adjustment of promotion item according to described data to the advertiser; 4. it can allow entity visitor group read advantages such as electronic publication in a conventional manner, and therefore, emulation e-book marketing method of the present invention is really than prior art tool progressive.
To sum up institute is old, and no matter this case is show it totally different in existing technical characterictic with regard to purpose, means and effect, and it at first invents and conform with practicality, also meets the patent requirement of invention, therefore files an application.
The above only is preferred embodiment of the present invention, only is illustrative for the purpose of the present invention, and nonrestrictive.Those skilled in the art is understood, and can carry out many changes to it in the spirit and scope that claim of the present invention limited, revise, even equivalence, but all will fall within the scope of protection of the present invention.
Claims (16)
1. the marketing method of an emulation e-book, it is characterized in that: it comprises the following steps:
The advertiser provides ad material and to an electronic publication platform selecting version type, and converts described ad material to an electronic publication;
With entity or virtual channel described electronic publication is exposed;
Described electronic publication is dispatched into existing member and potential membership vector;
Entity visitor group described electronic publication of muster on an electronic installation; And
Visitor group is directed into described electronic publication platform with entity, and produces flipover emulation magazine effect by a Database Dynamic, and visitor group browses for entity.
2. the marketing method of emulation e-book according to claim 1, it is characterized in that: described electronic publication platform is a main frame, it is connected to described electronic installation and described database via a Internet.
3. the marketing method of emulation e-book according to claim 1, it is characterized in that: described entity or virtual channel comprise by Email, e-advertising, information management software, mobile phone real-time information transfer mechanism, the web advertisement or entity propaganda publication.
4. the marketing method of emulation e-book according to claim 1 is characterized in that: described version type is tool 2x3,3x3 or a 4x3 grid in one page.
5. the marketing method of emulation e-book according to claim 1, it is characterized in that: described electronic installation is a desktop PC, mobile computer, portable electronic devices or intelligent mobile phone.
6. the marketing method of emulation e-book according to claim 1, it is characterized in that: the described electronic publication of described entity visitor group's muster, obtaining in the preferential step that all kinds of manufacturer provided, it further comprises the muster magazine, adds the member, system produces every data analysis according to member data, reading time, product item class and the substep such as preferential that obtains that all kinds of manufacturer provides.
7. the marketing method of emulation e-book according to claim 4 is characterized in that: described entity visitor group can be by a page up, one page or towing mode be carried out page turning down when reading described electronic publication.
8. the marketing method of emulation e-book according to claim 6 is characterized in that: have a picture, a computer picture or a binding address in each grid of described electronic publication at least.
9. the marketing method of emulation e-book according to claim 8, it is characterized in that: when entity visitor group clicks described picture, computer picture or links the address, further obtain the details of promotion item, and further have a cargo price on the described picture.
10. the marketing method of emulation e-book according to claim 9 is characterized in that: described details further comprise a number of visits, number of times follow the trail of, add follow the trail of, amplify that the little figure wheel that commodity picture, commodity price, commodity be equipped with is broadcast, commodity are equipped with, manufacturer's propaganda and contact method field.
11. the marketing method of emulation e-book according to claim 1 is characterized in that: comprise that further described electronic publication exports advertisement every day use amount and described every data analysis to the step of described electronic publication platform via described the Internet.
12. the marketing method of emulation e-book according to claim 11 is characterized in that: described data comprise reading time and read which item options.
13. the marketing method of emulation e-book according to claim 1, it is characterized in that: further comprise the step of described entity visitor pocket transmission news in brief, the advertiser can initiatively be got in touch with described entity visitor group to described advertiser's various places cooperation entity StoreFront.
14. the marketing method of emulation e-book according to claim 13, it is characterized in that: comprise that further described advertiser carries out the step of data query to described electronic publication platform and described various places cooperation entity StoreFront, carries out the foundation of demand adjustment so that the advertiser to be provided according to reward data.
15. the marketing method of emulation e-book according to claim 1, it is characterized in that: described advertiser provides ad material and to an electronic publication platform selecting version type, and described ad material is converted in the step of an electronic publication, described advertiser provides the print publishing PDF archives of described ad material, via promptly producing described artificial electronic publication after the e-book layout integration processing.
16. the marketing method of emulation e-book according to claim 1, it is characterized in that: also can offline mode carry out for described entity visitor group download back, described entity visitor group is when browsing described electronic publication, its data temporarily are stored in the described electronic installation, after treating that the recovery of described electronic installation and described electronic publication platform is online, the data of described temporary storage will be sent to described electronic publication platform by described the Internet, for data analysis and advertiser's inquiry.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100042691A CN101493914A (en) | 2008-01-24 | 2008-01-24 | Marketing method for emulation e-book |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100042691A CN101493914A (en) | 2008-01-24 | 2008-01-24 | Marketing method for emulation e-book |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101493914A true CN101493914A (en) | 2009-07-29 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008100042691A Pending CN101493914A (en) | 2008-01-24 | 2008-01-24 | Marketing method for emulation e-book |
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| Country | Link |
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| CN (1) | CN101493914A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011091699A1 (en) * | 2010-01-26 | 2011-08-04 | 汉王科技股份有限公司 | Method and device for displaying advertisements in electronic reader |
| WO2012066560A1 (en) * | 2010-11-19 | 2012-05-24 | Aavanor Systems Private Limited | Network based dynamically updating electronic flip book server device |
| CN107862556A (en) * | 2017-12-04 | 2018-03-30 | 北京奇艺世纪科技有限公司 | A kind of put-on method and system of VIP advertisements |
-
2008
- 2008-01-24 CN CNA2008100042691A patent/CN101493914A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011091699A1 (en) * | 2010-01-26 | 2011-08-04 | 汉王科技股份有限公司 | Method and device for displaying advertisements in electronic reader |
| WO2012066560A1 (en) * | 2010-11-19 | 2012-05-24 | Aavanor Systems Private Limited | Network based dynamically updating electronic flip book server device |
| CN107862556A (en) * | 2017-12-04 | 2018-03-30 | 北京奇艺世纪科技有限公司 | A kind of put-on method and system of VIP advertisements |
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Open date: 20090729 |