CN101437141A - Statistical method for television program audience rating - Google Patents
Statistical method for television program audience rating Download PDFInfo
- Publication number
- CN101437141A CN101437141A CNA2007100481020A CN200710048102A CN101437141A CN 101437141 A CN101437141 A CN 101437141A CN A2007100481020 A CNA2007100481020 A CN A2007100481020A CN 200710048102 A CN200710048102 A CN 200710048102A CN 101437141 A CN101437141 A CN 101437141A
- Authority
- CN
- China
- Prior art keywords
- top box
- information
- network equipment
- program
- audience rating
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention provides a method for accounting the audience rating of a television program. The method is not affected by man-induced factors, and utilizes a decoding chip inside a set-top box for outputting digital television program information and a characteristic network card to realize the statistic of the audience rating of the television program. The method comprises the following steps: (1) when a user changes a program, information for converting the television programs is transmitted to network equipment through the digital set-top box; and (2) the network equipment transmits the acquired information to a statistic server of the terminal by the network, and performs statistic on the audience rating of the television programs. The method utilizes the digital set-top box to directly transmit the information of programs watched by users to a front-end computer for accounting the television programs through built-in or external network equipment, and the process is not controlled manually, thereby solving the problem of taking great effort on audience rating statistic of the programs and a large amount of capital input for accounting the audience rating for a long time, more embodying university, objectivity and representativeness of the audience rating statistic, and realizing the aim of the invention.
Description
Technical field
The present invention relates to a kind of method of TV program audience rating statistics, particularly a kind of bi-directional digital set-top box that is used for is carried out the method that TV program audience rating is added up.
Background technology
At present, particularly the input and the charge thereof of advertisement need be done a viewership statistics more accurately to the program that each television channel is broadcasting to broadcast TV program owing to a variety of causes.But at present because technology asynchronous, the main employing lattice that manually issue a questionnaire are added up, and by form is issued in the subscriber household, are filled in by the user.
There is following shortcoming in existing this statistical method:
(1) investigation cost height reaches hundreds of thousands unit according to the annual TV station of incomplete statistics for the fund of investigating program audience rating and spending;
(2) objectivity is not enough, we know most the user to investigation form to fill in attitude all not too conscientious, sometimes may all at will fill in, cause the result of statistics can not reflect its authenticity, the statistics that causes program audience rating produces statistics person to be twisted and misleads;
(3) representativeness is not strong, because a lot of young man is the working clan, even the investigation form granting has been gone down, they also have no time to fill in now; And this class survey form is mainly filled in by the old man that some retirements are in, and causes the statistics face of TV program audience rating narrow, can't accurately count the demand of all ages, causes the popularity of statistics not enough.
Therefore, need a kind of method of TV program audience rating statistics especially, remedy existing questionnaire form and add up existing defective.
Summary of the invention
The purpose of this invention is to provide the method that a kind of TV program audience rating that not influenced by human factor is added up, utilize the set-top box inner decoding chip of digital television programs information output and the statistics that the feature network interface card is realized TV program audience rating, to overcome above-mentioned deficiency.
Technical problem solved by the invention can realize by the following technical solutions:
A kind of method of TV program audience rating statistics is characterized in that it comprises the steps:
(1) when the user when changing program, by top box of digital machine the message transmission of conversion TV programme to the network equipment;
(2) network equipment is sent to the information of collecting on the statistical server of terminal by network, and the audience ratings of TV programme is added up.
Carry out transmission of Information by the built-in decoding chip of top box of digital machine between the described top box of digital machine and the described network equipment.
Described network equipment information transmitted comprises in the top box of digital machine program SDT Service Description Table (SDT) in business information (SI) module, program segment information table (EIT), Running Status Table (RST), time and date table (TDT) in the decoding chip.
Be integrated with the information translation module on the built-in decoding chip of described top box of digital machine, realize the collection of the information of televising.
The described network equipment can be internal or external on top box of digital machine.
The described network equipment can be a network equipment commonly used such as mixed-media network modules mixed-media, network interface card.
The described network equipment is connected with the statistical server of terminal in wired or wireless mode by the network port.
The method of a kind of TV program audience rating statistics of the present invention, utilize top box of digital machine directly to watch the user information of program to transfer back on the front end TV programme statistics computer by the internal or external network equipment, its process is not subjected to artificial control, solved and to have spent very big energy for a long time at the audience rating statistical of program with for adding up a large amount of fund input of audience ratings, and embodied popularity, objectivity and the problem typical of audience rating statistical more, realized purpose of the present invention.
Description of drawings
Fig. 1 is the schematic diagram of system configuration of the present invention.
Embodiment
For technological means, creation characteristic that the present invention is realized, reach purpose and effect is easy to understand, below in conjunction with concrete diagram, further set forth the present invention.
As shown in Figure 1, a kind of TV program audience rating statistical system comprises the statistical server 3 of top box of digital machine 1, network interface card 2 and terminal; Be built-in with decoding chip 11 in the top box of digital machine 1, network interface card 2 also is built in the top box of digital machine 1, and is connected with decoding chip 11; Network interface card 2 is connected with the statistical server 3 of terminal by the Internet network by the network port.
The concrete statistical method of said system comprises the steps:
(1) when the user when changing program, by top box of digital machine 1 the message transmission of conversion TV programme to the network equipment;
(2) network equipment is sent to the information of collecting on the statistical server 3 of terminal by network, and the audience ratings of TV programme is added up.
The present invention is by the content of the decoding chip output of top box of digital machine, reads out TV program information by network interface card, passes to the front end statistics with on the server via IP network then, counts the TV program audience rating that will add up.Do an introduction with regard to the decoding chip of top box of digital machine below.
Top box of digital machine 1 comprises hardware and software two parts.Hardware provides the hardware platform of top box of digital machine 1, realizes the decoding of audio frequency and video.In digital television techniques, software engineering is occupied even more important position than hardware, because the realization of the realization of the reproduction of content of TV program, operation interface, data broadcast service, and the interconnected software that all needs of set-top box and Internet is realized.
In the present invention, main by the realization of SI/EPG business information (SI) module in the software of top box of digital machine 1, described SI/EPG business information (SI) module comprises: program BAT bouquet association table (BAT), program SDT Service Description Table (SDT), program segment information table (EIT), Running Status Table (RST), time and date table (TDT), TOT Time Offset Table (TOT) etc.By these tables of data, top box of digital machine 1 can provide the content description of program, the type of program, the reproduction time of program, the information such as classification of program to the user.Set-top box is extracted these tables of data in the processing of decoding multiplexing, by analyzing and handling, offer the user by user interface then, has formed electronic program guides (EPG).The user browses these information, and makes a choice, and informs that by input equipments such as remote controller, keyboard or buttons top box of digital machine 1 is according to corresponding program stream of user's selective extraction or data code flow.
During use, inform that by input equipments such as remote controller, keyboard or buttons top box of digital machine 1 is according to corresponding program stream of user's selective extraction or data code flow by reading the user, and then with user's channel selection information by being transferred on the network interface card 2, network interface card 2 is sent to user's channel selection programme information on the statistical server 3 of terminal (referring to Fig. 1) by Ethernet.
In the present invention, network interface card 2 mainly is to read the program SDT Service Description Table (SDT) in the business information on the decoding chip 11 (SI), program segment information table (EIT), Running Status Table (RST), time and date table (TDT) in the top box of digital machine 1.These information can well define reflection user's viewership, and can also reflect the time period of program audience, and this program watching rate statistics provides programme content, rating time etc. accurately.This provides complete message reflection for the TV program audience rating statistics, has demonstrated fully statistical accuracy.
In the present embodiment, same, can pass through different pins by the TV program information of top box of digital machine 1 inner decoding chip 11 outputs with the information that outputs to external interface and realize, be not limited to same port; Decoding chip 11 can integrated other difference in functionality module, be not limited to output statistics audience ratings function, the output information of decoding chip all can be carried out the statistics of other functions by port; Described network interface card 2 also can be external on top box of digital machine 1.
In the present embodiment, network interface card 2 be the network port by RJ45 by the statistical server 3 of Internet network connected terminal, equally also can be connected with the statistical server of terminal in wired or wireless mode by other network port.
More than show and described basic principle of the present invention and principal character and advantage of the present invention.The technical staff of the industry should understand; the present invention is not restricted to the described embodiments; that describes in the foregoing description and the specification just illustrates principle of the present invention; without departing from the spirit and scope of the present invention; the present invention also has various changes and modifications; these changes and improvements all fall in the claimed scope of the invention, and the claimed scope of the present invention is defined by appending claims and equivalent thereof.
Claims (7)
1, a kind of method of TV program audience rating statistics is characterized in that it comprises the steps:
(1) when the user when changing program, by top box of digital machine the message transmission of conversion TV programme to the network equipment;
(2) network equipment is sent to the information of collecting on the statistical server of terminal by network, and the audience ratings of TV programme is added up.
2, the method for claim 1 is characterized in that, carries out transmission of Information by the built-in decoding chip of top box of digital machine between the described top box of digital machine and the described network equipment.
3, method as claimed in claim 2, it is characterized in that described network equipment information transmitted comprises in the top box of digital machine program SDT Service Description Table (SDT) in business information (SI) module, program segment information table (EIT), Running Status Table (RST), time and date table (TDT) in the decoding chip.
4, method as claimed in claim 2 is characterized in that, is integrated with the information translation module on the built-in decoding chip of described top box of digital machine, realizes the collection of the information of televising.
5, the method for claim 1 is characterized in that, the described network equipment can be internal or external on top box of digital machine.
6, the method for claim 1 is characterized in that, the described network equipment can be a network equipment commonly used such as mixed-media network modules mixed-media, network interface card.
7, the method for claim 1 is characterized in that, the described network equipment is connected with the statistical server of terminal in wired or wireless mode by the network port.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100481020A CN101437141A (en) | 2007-11-12 | 2007-11-12 | Statistical method for television program audience rating |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100481020A CN101437141A (en) | 2007-11-12 | 2007-11-12 | Statistical method for television program audience rating |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101437141A true CN101437141A (en) | 2009-05-20 |
Family
ID=40711333
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100481020A Pending CN101437141A (en) | 2007-11-12 | 2007-11-12 | Statistical method for television program audience rating |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101437141A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102006505A (en) * | 2010-10-11 | 2011-04-06 | 上海泓安信息科技有限公司 | Digital TV set box based televiewer behaviour investigating system |
| CN109547821A (en) * | 2019-01-16 | 2019-03-29 | 中央电视台 | A kind of television station channel rating trend evaluation method and device |
-
2007
- 2007-11-12 CN CNA2007100481020A patent/CN101437141A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102006505A (en) * | 2010-10-11 | 2011-04-06 | 上海泓安信息科技有限公司 | Digital TV set box based televiewer behaviour investigating system |
| CN109547821A (en) * | 2019-01-16 | 2019-03-29 | 中央电视台 | A kind of television station channel rating trend evaluation method and device |
| CN109547821B (en) * | 2019-01-16 | 2021-06-04 | 中央电视台 | Television station channel viewing tendency evaluation method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7882054B2 (en) | System for estimating audience size in a digital broadcast environment using control packets and predictions | |
| CN100525431C (en) | System of platform for supporting interactive value added service in use for digital TV | |
| CN102957961B (en) | Share the method for encrypted digital television program, device and digital television receiver | |
| CN105491456A (en) | Video content recommendation method and device as well as video content evaluation method and device | |
| CN102291615B (en) | Television program precision searching and detail viewing device and method based on one-way network | |
| CN103475910B (en) | A kind of programs of set-top box for intelligent television end recommends method and system | |
| CN101510995A (en) | Method, system and network television terminal for information communication of network TV | |
| CN103931202B (en) | Information processing unit, information processing method, information provider unit and information providing system | |
| CN102037728B (en) | Device and method for synchronizing an interactive mark to streaming content | |
| CN101431694A (en) | Digital television program recommending method and system based on Bayesian algorithm | |
| CN104038785A (en) | Recommending system and method of live-program-related content of smart television | |
| CN104427359A (en) | Audience rating system based on multiple family members and method | |
| CN101437141A (en) | Statistical method for television program audience rating | |
| CN101202917A (en) | Method and system for searching TV program | |
| CN101110959A (en) | Control method for implementing watching investigation using television digital set-top box | |
| CN100488250C (en) | Interactive television system based on digital television broadcast network | |
| CN102811304A (en) | Image-text video filing system based on real-time viewing data | |
| CN201750484U (en) | Device for analyzing viewing behaviors of digital television end users | |
| CN201518522U (en) | Device for counting TV program watching rating of set-top box users | |
| CN1200565C (en) | Ditital TV program broadcasting, receiving and presenting method | |
| CN102348131B (en) | IPTV system and viewing information statistical method thereof | |
| CN104065980A (en) | Statistics method, apparatus and system for play content association data | |
| CN105959770A (en) | Communication method using data line | |
| CN100559861C (en) | The method and system of TV program information is provided by TV Guide | |
| CN103747363B (en) | Program comment system based on set top box |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| ASS | Succession or assignment of patent right |
Owner name: SHANGHAI AOLAN COMMUNICATION TECHNOLOGY CO., LTD. Free format text: FORMER OWNER: WANG GUODONG Effective date: 20090327 |
|
| C06 | Publication | ||
| C41 | Transfer of patent application or patent right or utility model | ||
| PB01 | Publication | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20090327 Address after: Shanghai Xuhui District Gumei Road No. 1658 building 6C3 post encoding: 200233 Applicant after: Shanghai proud Blue Communication Technology Co., Ltd Address before: Room 203, A2 Building No. 149, Zhabei District Yanchang Road, Shanghai Applicant before: Wang Guodong Co-applicant before: Li Li Co-applicant before: Liu Xuming Co-applicant before: Wu Xiaodan Co-applicant before: Qin Kezhi Co-applicant before: Wang Meng Co-applicant before: Qin Xingjian Co-applicant before: Huang Peng |
|
| ASS | Succession or assignment of patent right |
Owner name: SHANGHAI AOLAN COMMUNICATION TECHNOLOGY CO., LTD. Free format text: FORMER OWNER: WANG GUODONG Effective date: 20090508 |
|
| C41 | Transfer of patent application or patent right or utility model | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20090508 Address after: Shanghai Xuhui District Gumei Road No. 1658 building 6C3 Applicant after: Shanghai Onlan Communication Technology Co., Ltd. Address before: Room 203, A2 Building No. 149, Zhabei District Yanchang Road, Shanghai Applicant before: Wang Guodong Co-applicant before: Li Li Co-applicant before: Liu Xuming Co-applicant before: Qin Kezhi Co-applicant before: Wu Xiaodan Co-applicant before: Wang Meng Co-applicant before: Huang Peng |
|
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Open date: 20090520 |