CN101436999A - Advertisement management method and apparatus applying situs instant information communication network - Google Patents
Advertisement management method and apparatus applying situs instant information communication network Download PDFInfo
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- CN101436999A CN101436999A CNA200710187238XA CN200710187238A CN101436999A CN 101436999 A CN101436999 A CN 101436999A CN A200710187238X A CNA200710187238X A CN A200710187238XA CN 200710187238 A CN200710187238 A CN 200710187238A CN 101436999 A CN101436999 A CN 101436999A
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Abstract
The invention discloses an advertisement management method by utilizing an instant information communication network of a location and a device thereof. The advertisement management system comprises an advertisement database, an advertisement location matching device, an advertisement conveying device, and an advertisement upload/pricing device. When a user selects the location and a scale level of a map to display instant information, the demand of a customer can be released to the advertisement management system, and the advertisement management system provides instant information matched with advertisement information to the customer and displays the instant information of the advertisement information on the map; an advertisement publisher selects an objective location according to the advertisement and the scale level of the map to, and upload the advertisement information to the advertisement management system according to the advertisement, selected objective location and the scale level of the map; when the location and the scale level of the map which are selected by the user are matched with prerequisites of the advertisement, the advertisement can be displayed on the map of the user.
Description
Technical field
The invention relates to a kind of advertising management, particularly disclose a kind of advertisement management method and device that utilizes the location instant information communication network.
Background technology
Advertisement comprises on traditional Internet route: banner is arranged, pop-up advertisement, and be embedded in advertisement on the webpage, when the user browses these websites, can check the advertisement that links together with web page contents, the person it's a pity for advertisement-printing, these advertisements can only be probably potential customers that they want as object, for example, one mobile phone manufacturer can publish on the line advertisement on the website of electronic correlation, yet, the data that many users that browse this electronic correlation website just will search other electronic products, as computer etc., therefore, the advertisement-printing person must spend their advertising budget in inefficent advertisement.
Advertising method is to see through Email to send advertisement on another kind of traditional line, the advertisement-printing person utilizes this method placing advertisement in an Email Information, then these Email Informations are sent to different e-mail addresses, because many advertisement-printing persons that utilize Email to send advertisement person (spammer) that all can be regarded as distributing the spam indiscriminately, most Email user can not see the advertisement e-mail of sending from unacquainted e-mail address usually, therefore, e-mail advertisement is actually does not have effectiveness.
Some website is Search engine for example, notice its advertisement in order to attempt to attract to use, the advertisement relevant with searching keyword can be presented at the search result next door, though this method is effective slightly for relevant advertisements is provided to the user, but do not go to consider user's geographical position or user's target geographic position especially, for example, one user searches a Mexico dining room, may treat as target to Mexico dining room in other cities or other states, therefore, the effectiveness of these targeted advertisements has just reduced.
Therefore, need a kind of method of improvement can be according to user's target geographic position so that relevant advertising information to be provided.
Summary of the invention
The invention provides a kind of advertisement management method and device that utilizes the location instant information communication network, with little, cost of idleness problems of existing advertisement effectiveness such as solutions.
Reach these advantages or other advantages, and in order to overcome the shortcoming of conventional method, purpose according to the present invention is described specifically and briefly at this, the present invention provides a kind of advertisement management method and device that utilizes the location instant information communication network.
For according to instant messages networking, location (location based instant messenger), each instant messages networking client application is in conjunction with map with different zoom grade, and the user can select certain location and begin to communicate by letter with other instant messages networking users (communicate).The instant messages networking provides its user a kind of device, and the user can be communicated by letter with other users (communicate), and client application provides note input, note to show and a map locator with zoom level.One advertising management server comprises: an advertisement location coalignment unit, a match advertisements data transmission device and an advertisement are uploaded/pricing device.
When the user sends communication requirement according to location, instant messages networking, map can show to allow the user to find out the location that they are interested in, this map scaling is adjustable, therefore the user can be amplified or be dwindled, when communication, this instant messages client can be sent demand to the advertising management server, selection location and zoom level with its present user, this advertising management server provides the advertising information that conforms to list, and then this client shows that just this data is on map.
In order to allow an advertisement that is fit to meet user's specific location, this Advertising Management System provides a kind of method and system that allow the advertisement-printing person can set coupling prerequisite (criteria) at its advertisement, and this advertisement-printing person selects a target location or at the target location of its advertisement.According to selected location, this advertisement-printing person selects its advertisement map scaling to display, this advertisement-printing person accepts price at present at selected prerequisite, or go out higher price to carry out competitive bidding at selected prerequisite, then this advertisement-printing person uploads advertising information to this advertising management server, when this step finish after, when the user selected the location of the advertisement prerequisite of mating and scaling, this advertisement will be presented on user's the map.
Networking, location client according to instant messages comprises: an instant messages I/O interface, and the map locator with control (scale navigation controls) of convergent-divergent map, this control allow the user can about move up and down to navigate by water in other maps or other map locations, when user's vernier moves to location certain on the map, and when talking with the other side, advertisement relevant with the location or data will be presented on this map, or are presented at an ejection form.
User's device comprises in the system of the present invention: desktop computer, notebook computer, running gear, PDA, an and mobile phone.The row communication that is combined into by wired networking, Internet, Wi-Fi, action networking, wi-fi networking or above-mentioned networking.
Compared with prior art, the present invention has the following advantages:
The invention provides a kind of advertisement management method and device that utilizes the location instant information communication network, its advantage be to provide the user to utilize and have dissimilar networkings different electronic installations flexibility and a specific on-site advertisement that is fit to the user is provided, allow the advertisement-printing person can reduce the cost of its advertisement-printing
Description of drawings
Fig. 1 is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.
Fig. 2 A is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.
Fig. 2 B is a method flow diagram of setting up a kind of advertisement location according to one embodiment of the invention with explanation.
Fig. 3 A is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.
Fig. 3 B is so that a kind of method flow diagram that carries out the advertisement coupling to be described according to another embodiment of the present invention.
Fig. 4 is so that a kind of instant messages interface schematic diagram with map to be described according to another embodiment of the present invention.
Fig. 5 is so that a kind of instant messages interface schematic diagram with type selecting key to be described according to another embodiment of the present invention.
The main element symbol description
100 Advertising Management Systems, 110 advertising information storehouses
120 advertisement location coalignments, 130 advertisement conveyers
140 advertisements are uploaded/pricing device 150 advertisement-printing persons
160 users, 200 methods
210 advertisement-printing person select targets are on ground
220 according to selected location, and the advertisement-printing person is at the zoom level of its advertisement selection map that will show
230 advertisement-printing persons accept present advertising rates at selected prerequisite, or at selected prerequisite, go out to come more at high price competitive bidding
240 advertisement-printing persons upload advertising information to this Advertising Management System
300 methods
310 user's select target location and zoom level
320 transmit selected advertisement location coalignment to Advertising Management System
325 map forms
The advertisement that 330 advertisement location coalignment decisions are complementary
The advertising information that 340 acquisitions and transmission are complementary is to the advertisement conveyer
350 transmit the advertising information that is complementary gives the user
400 instant messages interfaces, 405 Facility Columns
410 content input fields, 412 diagram buttons (icon)
415 dialog boxes, 420 map displays
425 Navigation Control, 530 options buttons
Embodiment
Fig. 1 is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.As shown in fig. 1, Advertising Management System 100 of the present invention comprises: an advertising information storehouse 110, an advertisement location coalignment 120, an advertisement conveyer 130 and an advertisement are uploaded/pricing device 140.This advertising information storehouse 110 comprises: the combination that advertisement, advertising information, account number data, advertisement-printing person data, price information, advertisement transmit number of times, map scaling data or above-mentioned data.
Which advertisement of being stored in advertising information storehouse 110 of this advertisement location coalignment 120 decisions is complementary with required location and scaling, this advertisement conveyer 130 transmit the advertisement that is complementary to the instant messages client that proposes demand with demonstration.This advertisement uploads/pricing device 140 according to location and map zoom level to provide price information to the advertisement-printing person, this advertisement uploads/also generator of pricing device 140, this device is the person that is used to allow the advertisement-printing at the competitive bidding of bidding of location and zoom level, and bid the higher person then can allow its advertisement to present with eye-catching display mode.In addition, this advertisement upload/pricing device 140 allows the advertisement-printing person can upload its advertisement and advertising information to this Advertising Management System 100.
Fig. 2 A is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.Fig. 2 B is a method flow diagram of setting up a kind of advertisement location according to one embodiment of the invention with explanation.
Location and zoom level that one advertisement-printing person 150 selects map to show, prerequisite through selecting is sent to this advertisement and uploads/pricing device 140, this advertisement uploads/and pricing device 140 is just via the data of consulting in the advertising information storehouse 110, to decide price at the advertisement that is complementary with selected prerequisite.This advertising information storehouse 110 provides price information to this advertisement to upload/pricing device 140, and then, this is uploaded/pricing device 140 meeting notice advertisement-printing persons 150 these prices.
Method 200, at first in step 210, the advertisement-printing person selects the target location of wanting display ads.In step 220, according to selected location, this advertisement-printing person selects a zoom level of map, a plurality of zoom level or a highest zoom level at the advertisement that will show then.For example, in a specific embodiment of the present invention, this advertisement-printing person selects the highest zoom level of advertisement map to display, when user's select target location identical or when being lower than the selected the highest zoom level of this advertisement-printing person in a zoom level, when the user amplified this map, this advertisement will be presented at each grade so.
In another specific embodiment of the present invention, an advertisement-printing person selects advertisement different grade to display, and this allows the advertisement-printing person can reduce the cost of its advertisement-printing.For example, one advertisement-printing person selects a non-high grade to inspect (view) to inspect as the city, and a low-down grade inspects as the neighbouring area and inspect, in this situation, this advertisement-printing person inspects with all that are substituted between these two grades as long as pay two money of inspecting grade.
In another specific embodiment of the present invention, the single grade of inspecting that one advertisement-printing person selects advertisement to show, this advertisement just can only just can show when the user selects the location of this coupling and grade, and just can not show in the zoom level of other all advertisements, so just can allow the advertisement-printing person reduce cost, because they only need to pay the expense of a zoom level.For example, the retailer in a shopping center can select to allow their advertisement only be presented at this shopping center or pantograph ratio is in the neighbourhood inspected.
In step 230, this advertisement-printing person accepts present advertising rates at selected prerequisite; Or, go out to come more at high price this advertisement of competitive bidding at selected prerequisite.In a specific embodiment of the present invention, the price of advertisement is fixed.In another specific embodiment of the present invention, this price be by the bid competitive bidding process decide, wherein this competitive bidding process is that the advertisement-printing person proposes the competitive bidding valency at advertisement location and zoom level.For example, placing the location at popular advertisement is very costly for the advertisement-printing person of number of different types, and this specific embodiment can be at the location advertising bid with price determination by the advertisement-printing person.When the user selected the location be complementary and zoom level, the highest advertisement-printing person's that bids advertisement just can present in the most eye-catching mode.
In step 240, when an advertisement-printing person agrees present price, or get timestamp with highest price, this advertisement-printing person uploads this advertising information to this Advertising Management System.As shown in Fig. 2 A, this step is to upload this advertising information to this advertisement by this advertisement-printing person 150 to upload/pricing device 140, and this advertisement uploads/and pricing device 140 can be sent to this advertising information storehouse 110 to store this advertising information with this advertising information.
Fig. 3 A is so that a kind of Advertising Management System schematic diagram to be described according to one embodiment of the invention.Fig. 3 B is so that a kind of method flow diagram that carries out the advertisement coupling to be described according to one embodiment of the invention.
In method 300, in step 310, a user 160 selects to be presented at a location and a zoom level on the map of this instant messages client.In step 320, selected prerequisite is sent to the advertisement location coalignment 120 of this Advertising Management System 100.In step 330, this advertisement location coalignment 120 decides which advertisement and selected prerequisite to be complementary by the data of consulting in advertising information storehouse 110.In step 340, this advertisement location coalignment 120 captures advertisement or the advertising information that is complementary from advertising information storehouse 110, transmit this data then to this advertisement conveyer 130.In step 350, this advertisement conveyer 130 provides this advertising information that is complementary to user 160, and this advertisement just is presented on the map of this instant messages client.
Fig. 4 is so that a kind of instant messages interface schematic diagram with map to be described according to one embodiment of the invention.As shown in Figure 4, instant messages interface 400 of the present invention comprises: a Facility Column 405, a content input field 410, a dialog boxes 415, an and map display 420, this Facility Column 405 comprises: a plurality of tool diagram buttons (icon) can start different instructions so that carry out different functions.This content input field 410 is to allow the user typewrite give information or reply requiring.When the user after content input field 410 sends content, transmit diagram button 412 by pressing, this note just can send out.
Shown map in this map display 420, the resolution of this map can be different because of Navigation Control 425.For example, the control of this digital map navigation comprises: amplify, dwindle, move to left, move to right, on move and move down, but this this user is easy to find out the target location.In the present invention's one specific embodiment, the list of a title or type can be presented in the dialog boxes, allows the user be easy to select a title at needed data.In this embodiment, the user can select to be presented at the adline on the map, and for example, the type comprises: dining room, bar, boutique, car industry or gas station, when the user selects a specific type, have only the advertisement meeting relevant to be presented on the map so with the type.
Fig. 5 is so that a kind of instant messages interface schematic diagram with type selecting key to be described according to another embodiment of the present invention.In the specific embodiment as shown in Figure 5, this instant messages interface 400 comprises: a plurality of type selecting keys 530, when selecting one of them type selecting key 530, then have only the advertisement meeting relevant to be presented on the map with the type, for example, when selecting " dining room " key, just have only the advertising information relevant can be presented in the map form 420 with the dining room.
In the specific embodiment of the present invention, a user is in content input area input content, and this content is a kind of keyword, type or label (tag), and so, the advertising information relevant with this content just can be presented at this map.
In the specific embodiment of the present invention, the location that is presented on the map can directly be selected, and does not need to import content again.
More than disclosed only be several specific embodiment of the present invention, still, the present invention is not limited thereto, any those skilled in the art can think variation all should fall into protection scope of the present invention.
Claims (20)
1, a kind of advertisement management method that utilizes the location instant information communication network is characterized in that, comprises the following steps:
From an instant messages person client receiving target location; And
Transmission meets the on-site sending advertisement data of described target to described instant messages person client.
2, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 1 is characterized in that the advertising information of described transmission also meets a zoom level.
3, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 1 is characterized in that, described advertising information is the map that is presented at described instant messages person client.
4, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 1 is characterized in that, described user is select target location from the map.
5, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 2 is characterized in that described user selects zoom level from map.
6, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 1 is characterized in that described step more comprises:
The person receives advertising information from advertisement-printing, and described advertising information is stored in the advertising information storehouse.
7, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 1 is characterized in that described step more comprises:
Allow eye-catching (prominence) bid competitive bidding of advertisement-printing person at advertisement.
8, a kind of advertisement management method that utilizes the location instant information communication network is characterized in that, comprises the following steps:
The target location that display ads is wanted in selection;
Select to want the map zoom level of display ads;
Accept advertising rates; And
Upload advertising information to an Advertising Management System.
9, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 8 is characterized in that, described advertising rates are by target location and zoom level decision.
10, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 8 is characterized in that, described advertising rates are to be decided by the bid competitive bidding between the advertisement-printing person.
11, a kind of advertisement management method that utilizes the location instant information communication network is characterized in that, comprises the following steps:
Selection is presented at location and the zoom level on the map of instant messages client;
Transmit described location and zoom level to an Advertising Management System;
Determine which advertising information to mate/meet this location and zoom level;
The advertising information that transmission is mated/met is given the user; And
Show that described advertising information is to map.
12, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 11 is characterized in that described step more comprises:
The person receives advertising information from advertisement-printing.
13, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 12 is characterized in that described step more comprises:
The described advertising information that storage is received is in a described advertising information storehouse.
14, a kind of advertisement management method that utilizes the location instant information communication network as claimed in claim 11 is characterized in that described step more comprises:
Process according to the bid competitive bidding decides advertising rates.
15, a kind of Advertising Management System that utilizes the location instant information communication network is characterized in that, comprising:
One advertising information storehouse is in order to store advertising information;
One location coalignment, in order to decision and reception advertising information, described advertising information is to mate/meet the target location that is provided by the user; And
One advertisement conveyer, the advertising information that is used to transmit through receiving is given the user.
16, a kind of Advertising Management System that utilizes the location instant information communication network as claimed in claim 15 is characterized in that, when decision mate/when meeting advertising information, utilize to have the on-site map zoom level of described target.
17, a kind of Advertising Management System that utilizes the location instant information communication network as claimed in claim 15 is characterized in that, more comprises:
One advertisement pricing device is to provide the target location so that price information to be provided according to the advertisement-printing person.
18, a kind of Advertising Management System that utilizes the location instant information communication network as claimed in claim 15 is characterized in that, more comprises:
Device is uploaded in one advertisement, is used for receiving advertising information from the advertisement-printing person, and described advertising information is stored in the described advertising information storehouse.
19, a kind of Advertising Management System that utilizes the location instant information communication network as claimed in claim 17 is characterized in that, described advertisement pricing device more comprises:
A kind of permission device, the person that is used to allow the advertisement-printing is at the competitive bidding of bidding of the eye-catching place of advertisement.
20, a kind of Advertising Management System that utilizes the location instant information communication network as claimed in claim 15 is characterized in that, described advertising information storehouse comprises:
The combination that advertisement, advertising information, account number data, advertisement-printing person data, price information, advertisement transmit number of times, map scale data or above-mentioned data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200710187238XA CN101436999A (en) | 2007-11-16 | 2007-11-16 | Advertisement management method and apparatus applying situs instant information communication network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200710187238XA CN101436999A (en) | 2007-11-16 | 2007-11-16 | Advertisement management method and apparatus applying situs instant information communication network |
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| CN101436999A true CN101436999A (en) | 2009-05-20 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA200710187238XA Pending CN101436999A (en) | 2007-11-16 | 2007-11-16 | Advertisement management method and apparatus applying situs instant information communication network |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102947851A (en) * | 2010-06-22 | 2013-02-27 | 微软公司 | Techniques for advertiser geotargeting using map coordinates |
| CN103078786A (en) * | 2013-01-15 | 2013-05-01 | 上海量明科技发展有限公司 | Geographical location information-based method and system for outputting advertisement reminding message |
-
2007
- 2007-11-16 CN CNA200710187238XA patent/CN101436999A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102947851A (en) * | 2010-06-22 | 2013-02-27 | 微软公司 | Techniques for advertiser geotargeting using map coordinates |
| CN103078786A (en) * | 2013-01-15 | 2013-05-01 | 上海量明科技发展有限公司 | Geographical location information-based method and system for outputting advertisement reminding message |
| CN103078786B (en) * | 2013-01-15 | 2015-06-17 | 上海量明科技发展有限公司 | Geographical location information-based method and system for outputting advertisement reminding message |
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Open date: 20090520 |