JP2016024386A - Advertisement distribution system - Google Patents

Advertisement distribution system Download PDF

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JP2016024386A
JP2016024386A JP2014149407A JP2014149407A JP2016024386A JP 2016024386 A JP2016024386 A JP 2016024386A JP 2014149407 A JP2014149407 A JP 2014149407A JP 2014149407 A JP2014149407 A JP 2014149407A JP 2016024386 A JP2016024386 A JP 2016024386A
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advertisement
distribution
condition
electronic
information
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JP6546724B2 (en
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久雄 滝
Hisao Taki
久雄 滝
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株式会社エヌケービー
Nkb Inc
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Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system for distributing an electronic advertisement which enhances recognition possibility of an outdoor advertisement etc. placed in a town.SOLUTION: The advertisement distribution system comprises: a retrieval condition input reception processing section for receiving an input of a retrieval condition of information from a user terminal used by a user; a distribution condition storage section for relating the retrieval condition and/or a retrieval result based on the retrieval condition to a distribution condition associated with the outdoor advertisement etc. to store them; a distribution condition identification processing section for referring to the distribution condition storage section on the basis of the retrieval condition and/or the retrieval result, and identifying the distribution condition of the electronic advertisement; an electronic advertisement information storage section for relating the distribution condition of the electronic advertisement to the electronic advertisement to store them; and an electronic advertisement distribution processing section for referring to the electronic advertisement information storage section on the basis of the identified distribution condition, identifying the electronic advertisement and distributing it to the user terminal.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement distribution system that distributes electronic advertisements that increase the recognizability of outdoor advertisements and traffic advertisements installed in towns.

  In downtown areas, many billboards for outdoor advertising are installed on the walls and rooftops of buildings. In addition, billboards for traffic advertisements are installed at transportation bases such as stations. Various advertisements are posted on these billboards, and companies and others can post products and brand images to appeal to people who pass nearby.

  In recent years, electronic advertising billboards that can express various advertisements using moving images and still images called digital signage have also appeared (Patent Documents 1 and 2). In the case of advertising by digital signage, it is considered that the appeal effect to passersby is higher than the conventional static advertising billboard because of the variety of expressions. In addition, since the contents of the advertisement can be changed electronically, the contents of the advertisement can be changed according to the time zone and the appeal effect can be improved.

JP 2012-128209 A JP2012-128210A

  Even in the case of using digital signage as in the above-mentioned Patent Document 1 and Patent Document 2, as in the case of the conventional static advertisement signboard, if the passerby is not aware of the existence of the advertisement signboard, the advertising effect is completely achieved. Is not demonstrated. On the other hand, whether it is a static advertisement signboard or a dynamic advertisement signboard (digital signage), if the presence of the advertisement signboard can be noticed, the advertisement effect can be exhibited.

  Therefore, a system and a method for notifying (guidance) the presence of outdoor advertisements and traffic advertisements (hereinafter collectively referred to as “outdoor advertisements”) are desired. However, at present, there is no such system or method, and only measures to make the content of the advertisement flashy or stand out.

  In view of the above problems, the present inventor has invented an advertisement distribution system that makes it easy to notice the presence of outdoor advertisements by combining outdoor advertisements and electronic advertisements.

  A first invention is an advertisement distribution system that distributes an electronic advertisement that enhances the recognizability of an outdoor advertisement or the like, a search condition input reception processing unit that receives an input of information search conditions from a user terminal used by a user, The search condition and / or the search result based on the search condition and the distribution condition storage unit that stores the search condition associated with the outdoor advertisement or the like in association with each other, and the search condition and / or the search result based on the search condition A distribution condition specifying processing unit that refers to a distribution condition storage unit and identifies a distribution condition of an electronic advertisement, an electronic advertisement information storage unit that stores an electronic advertisement distribution condition and an electronic advertisement in association with each other, and the specified distribution condition An electronic advertisement distribution processing unit that refers to the electronic advertisement information storage unit based on the information, specifies an electronic advertisement, and distributes the electronic advertisement to the user terminal. .

  With the configuration of the present invention, electronic advertisements related to the search conditions input by the user and the search results are distributed. The distribution conditions for the electronic advertisements are related to outdoor advertisements and the like. It is distributed according to the distribution conditions. Therefore, the electronic advertisement distributed to the user is related to outdoor advertisements and the like. Therefore, the user who viewed the electronic advertisement recognizes the contents related to the outdoor advertisement, etc., so that the possibility of recognizing the outdoor advertisement that actually exists is increased, and as a result, the advertising effect of the outdoor advertisement is increased. Can be increased.

  In the above-described invention, the search condition input reception processing unit determines whether or not information indicating a location is included as the search condition, and if it is determined that the search condition is included, the distribution condition specifying based on the search condition When the processing in the processing unit is executed and it is determined that the processing unit is not included, it can be configured as an advertisement distribution system in which the processing in the distribution condition specifying processing unit is not executed based on the search condition.

  Since outdoor advertisements are fixedly installed, they cannot be seen unless they are near the installation location. Therefore, even if an electronic advertisement is distributed to a user, it is preferable to specify a place where an outdoor advertisement or the like is installed. Therefore, it is preferable that the process is executed only when information indicating the location is included in the search condition for specifying the delivery condition.

  A second invention is an advertisement distribution system that distributes an electronic advertisement that enhances the recognizability of outdoor advertisements, etc., and includes a reservation information input reception processing unit that receives input of reservation information from a user terminal used by a user, and the reservation A distribution condition storage unit that stores information and a distribution condition associated with the outdoor advertisement in association with each other, and a distribution that specifies the distribution condition of the electronic advertisement by referring to the distribution condition storage unit based on the reservation information A condition identification processing unit, an electronic advertisement information storage unit that stores electronic advertisement distribution conditions and electronic advertisements in association with each other, and an electronic advertisement is identified by referring to the electronic advertisement information storage unit based on the specified distribution conditions And an electronic advertisement distribution processing unit that distributes to the user terminal.

  Even when configured as in the present invention, the same technical effect as in the first invention can be obtained. In particular, in the case of the present invention, reservation information is used to specify the distribution conditions for electronic advertisements. In the case of reservation information, the possibility of going to a store reserved by the user is extremely high. Therefore, by specifying the distribution conditions associated with outdoor advertisements based on the reservation information and identifying electronic advertisements based on the distribution conditions, the possibility of recognizing outdoor advertisements installed in the vicinity of stores, etc. Enhanced.

  In the above-described invention, the distribution condition specifying processing unit compares the search condition and / or the search result, the location information in the reservation information, and the location information of an advertisement signboard such as an outdoor advertisement in the distribution condition. Thus, it can be configured as an advertisement distribution system for specifying the distribution conditions.

  As described above, in the present invention, it is important to specify a place where an outdoor advertisement or the like is installed. Therefore, it is preferable to specify the delivery condition by comparing the location information.

  In the above-described invention, the electronic advertisement distribution processing unit may be configured as an advertisement distribution system that distributes the electronic advertisement distributed to the user terminal including information on a location such as the outdoor advertisement. it can.

  The ability to recognize outdoor advertisements and the like can be further enhanced by communicating information on the location of outdoor advertisements via electronic advertisements.

  In the above-mentioned invention, the advertisement distribution system can select whether or not the outdoor advertisement or the like is seen in the electronic advertisement distributed to the user terminal, and accepts the selection from the user terminal. The present invention can be configured as an advertisement distribution system having an aggregation processing unit that aggregates advertisement effects such as advertisements.

  Although it has been empirically known that outdoor advertising has an advertising effect, it has been difficult to measure it objectively. Therefore, by configuring as in the present invention, a user who is highly likely to be in a place where an outdoor advertisement or the like is installed (a user who is performing a search or the like is likely to be there) It is possible to measure objectively by asking whether or not an outdoor advertisement has been viewed and accepting the result.

  In the above-described invention, the advertisement distribution system is configured to distribute the distributed electronic device to a user terminal that has received a selection that the user has not viewed among selections of whether or not the outdoor advertisement received from the user terminal has been viewed. It can be configured like an advertisement distribution system that distributes information related to outdoor advertisements corresponding to advertisements.

  By configuring as in the present invention, it is possible to convey information related to outdoor advertisements to users who are not viewing outdoor advertisements and the like, and to inform the existence of outdoor advertisements and the like. Therefore, the recognition possibility of outdoor advertisements can be increased.

  A third invention is an advertisement distribution system that distributes an electronic advertisement that enhances the recognizability of an outdoor advertisement or the like, an action history information input reception processing unit that receives action history information from a user terminal used by the user, and an action history A distribution condition storage unit that stores information and a distribution condition associated with the outdoor advertisement in association with each other, and the distribution condition storage unit is referred to based on the received action history information to determine the distribution condition of the electronic advertisement. A distribution condition identification processing unit to be identified, an electronic advertisement information storage unit that stores the electronic advertisement distribution condition and the electronic advertisement in association with each other, and refers to the electronic advertisement information storage unit based on the identified distribution condition, An advertisement distribution system having an electronic advertisement distribution processing unit that identifies an advertisement and distributes the advertisement to the user terminal.

  The same technical effects as those of the first invention and the second invention can also be obtained by configuring as in the present invention.

By using the advertisement distribution system of the present invention, it is possible to distribute electronic advertisements related to outdoor advertisements, etc., so that a user who has received an electronic advertisement visually recognizes the contents of the electronic advertisement, thereby linking the outdoor advertisement. It becomes easier to discover and recognize the existence of Therefore, advertising effects such as outdoor advertising can be improved.

It is a conceptual diagram which shows typically the whole structure of the advertisement delivery system of this invention. It is a conceptual diagram which shows typically an example of a structure of the advertisement delivery system of this invention. It is a figure which shows typically an example of the hardware constitutions of the computer which functions the advertisement delivery system of this invention. It is a flowchart which shows typically an example of the process of the advertisement delivery system of this invention. It is a figure which shows an example of an electronic advertisement information storage part typically. It is a figure which shows an example of a delivery condition memory | storage part typically. It is a figure which shows typically an example of the delivery condition memory | storage part in Example 2. FIG. It is a figure which shows typically an example of a structure of the advertisement delivery system of Example 3. FIG. It is a figure which shows an example of the electronic advertisement in Example 4 typically.

  An example of an overall conceptual diagram of the advertisement distribution system 1 of the present invention is schematically shown in FIG. A conceptual diagram of an example of the system configuration of the advertisement distribution system 1 is shown in FIG.

  The advertisement distribution system 1 is realized using a computer including a server. FIG. 3 shows an example of the hardware configuration of the computer. The computer includes an arithmetic device 70 such as a CPU for executing arithmetic processing of a program, a storage device 71 such as a RAM and a hard disk for storing information, a display device 72 such as a display for displaying, a mouse and a keyboard for inputting, It includes an input device 73 such as a touch panel, and a communication device 74 that transmits and receives processing results of the arithmetic device 70 and information stored in the storage device 71 between computers. The communication device 74 may be direct communication between computers in addition to communication over the Internet.

  Each means in the present invention is only logically distinguished in function, and may be physically or virtually the same area. Further, as will be described later, the advertisement distribution system 1 of the present invention uses the information providing server 2 and the distribution condition specifying server 3, but these functions may be realized by one server, The function may be distributed to two or more servers. Further, the function of the information providing server 2 and the function of the distribution condition specifying server 3 can be appropriately arranged.

  The advertisement distribution system 1 includes, for example, an information providing server 2 and a distribution condition specifying server 3. The information providing server 2 sends various information to the user terminal 4 in response to a request from the user terminal 4 which is a computer operated by the user (including a portable communication terminal such as a smartphone, a mobile phone, and a tablet computer). It is a server that provides For example, an information providing server 2 that provides information about restaurants is an example.

  The distribution condition specifying server 3 is a server that specifies the distribution condition of the corresponding advertisement based on the user's action history information such as a search request received by the information providing server 2 from the user terminal 4. As this distribution condition, a distribution condition associated with an outdoor advertisement or the like is set and specified.

  The information providing server 2 includes a search condition input reception processing unit 20, a search processing unit 21, an action history information transmission processing unit 22, a distribution condition reception processing unit 23, an electronic advertisement information storage unit 24, and an electronic advertisement distribution processing unit 25. .

  When the information providing server 2 is a server that provides information such as a restaurant, the search condition input reception processing unit 20 receives an input from the user terminal 4 for a search condition for searching for information such as the restaurant. For example, when the user wants to search for an Italian restaurant in Yurakucho, he / she receives input of search conditions such as “Yurakucho” and “Italian”. This search condition preferably includes “location” information. Alternatively, it is determined whether or not “location” information is included in the search condition. If it is determined that the information is included, the processing of the advertisement distribution system 1 is executed. You may comprise so that the process of the advertisement delivery system 1 may not be performed.

  The search processing unit 21 searches for information provided by the information providing server 2 based on the search condition received by the search condition input reception processing unit 20 and returns a search result. For example, as described above, when the search condition input reception processing unit 20 receives “Yurakucho” and “Italian” as the search conditions, the search processing unit 21 stores the information about a predetermined restaurant (database). Etc.) (not shown) is searched for restaurants that match “Yurakucho” and “Italian”, and the search result is returned to the user terminal 4.

  The action history information transmission processing unit 22 transmits the action history information of the user such as the search condition received by the search condition input reception processing unit 20 to the distribution condition specifying server 3. By transmitting action history information such as search conditions to the distribution condition specifying server 3, the distribution condition specifying server 3 is made to specify the distribution condition of the electronic advertisement corresponding to the action history information. For example, if the search condition is action history information and it is “Yurakucho” or “Italian” as described above, the information is transmitted to the distribution condition specifying server 3. At this time, the attribute information (gender, age, etc.) of the user may be transmitted together. When the user logs in to the information providing server 2 and performs a search or the like, the attribute information of the user is a storage unit (not shown) that stores the attribute information of the user from the ID used at the time of login Can be identified from In addition to user attribute information, if the action history information is a search condition, the search result may be sent. That is, information (a store name, an address, etc.) about restaurants that match the search conditions of “Yurakucho” and “Italian” may be sent.

  The action history information includes, in addition to search conditions, a history of web pages viewed by the user, information input to the website, and the like.

  The distribution condition reception processing unit 23 receives the distribution condition of the electronic advertisement sent from the distribution condition specifying server 3. For example, when delivery conditions such as “Yurakucho” and “Europe trip” are specified and transmitted by the delivery condition specifying server 3, they are received.

  The electronic advertisement information storage unit 24 stores information on electronic advertisements distributed to the user terminal 4. Information on electronic advertisements is associated with delivery conditions. FIG. 5 schematically shows an example of the electronic advertisement information storage unit 24. The electronic advertisement information may be an electronic advertisement by e-mail or an electronic advertisement by a banner advertisement.

  The electronic advertisement distribution processing unit 25 specifies an electronic advertisement corresponding to the distribution condition from the electronic advertisement information storage unit 24 based on the distribution condition received by the distribution condition reception processing unit 23 and distributes it to the user terminal 4. . For example, when the distribution conditions received by the distribution condition reception processing unit 23 are “Yurakucho” and “Europe travel”, the electronic advertisement information storage unit 24 is referred to and “electronic advertisement 1” that matches these distribution conditions is selected. Identify and distribute.

  The distribution condition identification server 3 includes an action history information reception processing unit 30, a distribution condition storage unit 31, a distribution condition identification processing unit 32, and a distribution condition transmission processing unit 33.

  The behavior history information reception processing unit 30 receives the behavior history information transmitted by the behavior history information transmission processing unit 22 of the information providing server 2.

  The distribution condition storage unit 31 stores action history information and distribution conditions in association with each other. FIG. 6 schematically shows an example of the distribution condition storage unit 31. As distribution conditions, information on the location where a signboard such as an outdoor advertisement is located and the contents of the advertisement (for example, information on travel, cooking, electrical appliances, cosmetics) may be stored. That is, since the electronic advertisement to be distributed is specified based on the information indicating the location and the content of the advertisement as the distribution condition, the electronic advertisement is also associated with the location where the signboard such as an outdoor advertisement is located and the content of the advertisement. Will be identified. Therefore, the user who browsed the electronic advertisement browses the contents of the electronic advertisement at a place where a signboard such as an outdoor advertisement is located. Therefore, since it passes around after recognizing the contents of the electronic advertisement, it is inevitably easy to recognize a signboard such as an outdoor advertisement, and as a result, the advertising effect of the outdoor advertisement can be improved.

  The distribution condition identification processing unit 32 identifies the corresponding distribution condition by referring to the distribution condition storage unit 31 based on the behavior history information received by the behavior history information reception processing unit 30. For example, if the search conditions received as the action history information are “Yurakucho” and “Italian”, referring to the delivery condition storage unit 31, “Yurakucho” and action history information “ “European travel” is specified as a delivery condition corresponding to “Italian”.

  The distribution condition transmission processing unit 33 transmits the distribution condition specified by the distribution condition specifying processing unit 32 to the information providing server 2.

  Next, an example of the processing process of the advertisement distribution system 1 of the present invention will be described with reference to the flowchart of FIG. In the following description, a case where a user searches for a restaurant is taken as an example. Therefore, the information providing server 2 is a server that provides information related to restaurants, and the case of search conditions as behavior history information will be described. In addition, the case of electronic advertisement by electronic mail as the electronic advertisement to be distributed will be described.

  When a user in Yurakucho desires a restaurant search, the user inputs a search condition for information related to the restaurant to the user terminal 4. For example, “Yurakucho” and “Italian” are entered. The search conditions input here are transmitted from the user terminal 4 to the information providing server 2 and received by the search condition input receiving processing unit 20 of the information providing server 2 (S100).

  When the search conditions “Yurakucho” and “Italian” are received, the search processing unit 21 sends back information about the restaurant that matches the conditions from the storage unit that stores the information about the restaurant to the user terminal 4 as a search result (S110). ).

  Further, the action history information transmission processing unit 22 transmits information on the search conditions “Yurakucho” and “Italian” to the distribution condition specifying server 3.

  When the search conditions “Yurakucho” and “Italian” are received by the action history information reception processing unit 30 of the distribution condition specifying server 3, the distribution condition specifying processing unit 32 refers to the distribution condition storage unit 31 to set the search condition. The distribution conditions for the corresponding electronic advertisement are specified as “Yurakucho” and “European travel” (S120).

  Then, the distribution condition transmission processing unit 33 transmits the distribution conditions “Yurakucho” and “Europe travel” specified by the distribution condition specifying processing unit 32 to the information providing server 2.

  When the distribution condition reception processing unit 23 of the information providing server 2 receives the distribution condition transmitted from the distribution condition specifying server 3, the electronic advertisement distribution processing unit 25 refers to the electronic advertisement information storage unit 24, thereby The “electronic advertisement 1” corresponding to is specified.

  At this time, the delivery condition is specified by the AND condition (logical product), but may be specified by the OR condition (logical product). Moreover, priority may be given among the electronic advertisement specified by OR condition, and you may specify according to it.

  When the electronic advertisement distributed by the electronic advertisement distribution processing unit 25 is specified in this way, an electronic mail of the specified electronic advertisement is transmitted to the user terminal 4 of the user.

  When the user views the distributed electronic advertisement on the user terminal 4, the user recognizes the contents of the electronic advertisement. As a result, users are potentially aware of information about electronic advertisements, so when users move around the city, it becomes easier to recognize the contents of outdoor advertisements related to electronic advertisements. The effect can be increased.

  In the first embodiment, the action history information as the search condition is passed and the distribution condition specifying processing unit 32 has specified the distribution condition. However, in addition to the action history information as the search condition, the search result corresponding to the search condition is displayed. The delivery condition specification processing unit 32 may specify the delivery condition. In this case, it is preferable that the distribution condition storage unit 31 includes detailed information such as an address where the billboard is installed and latitude / longitude as the location information of the action history information. An example of the distribution condition storage unit 31 in this case is schematically shown in FIG.

  In this case, even if it is only “Yurakucho” as the information indicating the location of the search condition as in the first embodiment, by using the restaurant information in the search result, the advertisement signboard located in the vicinity of the restaurant is used. The content can also be set as a delivery condition. In other words, there are many advertising signs installed in Yurakucho. Therefore, various advertising billboards are installed. On the other hand, the user selects a restaurant from the restaurant search results and visits it. Then, the possibility of going near the searched restaurant is extremely high. Therefore, by using the contents of the advertising billboard installed near the restaurant when specifying the distribution conditions, the contents of the electronic advertisement can be associated with the advertising billboard that is likely to be viewed by the user. Sign recognition can be improved. As a result, it is possible to improve the advertising effect of the advertising billboard.

  For example, the search conditions as the action history information are “Yurakucho” and “Italian”, and the restaurant location information (address and latitude / longitude information) included in the search result searched by the search processing unit 21 is “Yurakucho 1- If it is “2- ○”, the information is acquired. Then, the action history information transmission processing unit 22 transmits the search condition and / or information on the restaurant location of the search result to the distribution condition specifying server 3.

  The behavior history information reception processing unit 30 of the distribution condition specifying server 3 receives the search condition and / or information on the restaurant location of the search result, and the distribution condition specifying processing unit 32 is based on the information. To specify the delivery conditions. In other words, based on not only the “Yurakucho” information in the search conditions but also the restaurant location information “Yurakucho 1-2 ○” in the search results, the advertising billboards such as outdoor advertisements installed in the vicinity are identified. To do.

  That is, the distribution specifying processing unit sets “European travel” as a distribution condition corresponding to the search condition “Italian” and “Domestic travel” as a distribution condition corresponding to the restaurant location information “Yurakucho 1-2 ○” in the search result. Identify. Then, the distribution condition transmission processing unit 33 transmits these to the information providing server 2 as distribution conditions. The delivery condition specifying processing unit 32 may transmit only the delivery condition by giving priority to the delivery condition based on the search result when the delivery condition based on the search condition and the search result are different. Only the distribution conditions may be transmitted with priority.

  With such a configuration, an electronic advertisement corresponding to the contents of an advertisement signboard installed in a place where the user is likely to visit can be distributed, so that the recognition possibility of the advertisement signboard can be enhanced.

  In addition to the search conditions and search results, when the information providing server 2 receives reservation information for a restaurant from the user terminal 4, the reservation information may be used as action history information. In this case, the advertisement distribution system 1 is configured as shown in FIG.

  In the advertisement distribution system 1 in the present embodiment, reservation information is used as action history information instead of search conditions and search results, and therefore, a reservation information input reception processing unit 26 and a reservation information processing unit 27 are provided.

  The reservation information input reception processing unit 26 receives reservation information for restaurants and the like from the user terminal 4.

  Based on the reservation information received by the reservation information input reception processing unit 26, the reservation information processing unit 27 performs a process related to reservation, such as transmitting reservation information to a target restaurant or the like.

  When a user makes a reservation for a restaurant or the like, reservation information is sent from the user terminal 4 by pressing “Reserve” or the like from a screen for selecting a restaurant or the like and selecting to make a reservation. . The reservation information includes, for example, a control instruction for making a reservation, restaurant identification information such as a restaurant to be reserved, user identification information such as a user ID, the number of people, a reservation time, and the like.

  When the reservation information is received by the reservation information input reception processing unit 26 of the information providing server 2, the reservation information processing unit 27 sends the reservation information to the restaurant that is the target of the reservation based on the reservation information. Reservation processing is executed by transferring it.

  On the other hand, the action history information transmission processing unit 22 becomes a reservation target from the storage unit that stores information about restaurants based on the restaurant identification information among the reservation information received by the reservation information input reception processing unit 26. Information about restaurants such as “Yurakucho 1-2 ○”, restaurant genre (Italian), and other information about restaurants (location information, food genre information, business conditions, etc.) Obtain as information. And the action history information transmission process part 22 transmits those information as action history information to the delivery condition specific server 3 as action history information.

  Then, in the action history information reception processing unit 30 of the distribution condition specifying server 3, the distribution condition specifying processing unit 32 refers to the distribution condition storage unit 31 based on the received action history information, and the distribution condition is set in the first embodiment. The distribution condition specified by the distribution condition transmission processing unit 33 is transmitted to the information providing server 2 as specified in the second embodiment.

  When the distribution condition received by the distribution condition receiving processing unit 23 of the information providing server 2 is received by the distribution condition specifying server 3, the electronic advertisement distribution processing unit 25 refers to the electronic advertisement information storage unit 24 to cope with the distribution condition. The electronic advertisement information to be specified is specified, and the specified electronic advertisement is transmitted to the user terminal 4.

  By executing the above processing, the reservation information can be used as the action history information. And the same effect as Example 1 and Example 2 can be acquired.

  Since the reception of search conditions and reservation information is an example of action history information, the information providing server 2 acts as an action history information input reception processing unit, and the action history information of the user in the information providing server 2 such as search conditions and reservation information. It is preferable to be configured so as to accept the input.

  In the electronic advertisement distributed to the user in each of the above-described embodiments, the location of an advertisement signboard such as an outdoor advertisement corresponding to the distribution condition, for example, “an advertisement signboard regarding the contents of this mail is installed on the roof of the XX building. You may be given a message about the location of the advertising billboard. By adding such a message, the recognizability of the advertising billboard can be further improved.

  In addition, it is recognized that advertising billboards such as outdoor advertising have advertising effectiveness as a rule of thumb, but there is no method for objectively measuring the advertising effectiveness. Therefore, in the electronic advertisement, the electronic advertisement may be configured to accept an input as to whether or not an advertisement signboard such as an outdoor advertisement corresponding to the distribution condition for distributing the electronic advertisement has been viewed. An example of the electronic advertisement in this case is schematically shown in FIG.

  This input is received by the information providing server 2 or the distribution condition specifying server 3, and the total is calculated for each signboard such as an outdoor advertisement. This process can be executed by a totalization processing unit (not shown). Since it is possible to count whether or not the advertisement signboard has been viewed by the processing by the counting processing unit, it can be used as statistical data for calculating the advertising effect.

  Furthermore, when an input indicating “not seen” is received as a result of receiving this input, the information providing server 2 or the distribution condition specifying server 3 displays an advertisement signboard such as an outdoor advertisement for the user terminal 4. You may send a location, a map, etc. As a result, when the user receives and browses the information, the possibility of recognizing an advertising billboard such as an outdoor advertisement increases.

  By using the advertisement distribution system 1 of the present invention, an electronic advertisement related to an outdoor advertisement or the like can be distributed. Therefore, a user who has received an electronic advertisement can visually recognize the contents of the electronic advertisement and thereby perform an outdoor operation linked to the electronic advertisement. It becomes easier to discover and recognize the presence of advertisements. Therefore, advertising effects such as outdoor advertising can be improved.

1: Advertisement distribution system 2: Information providing server 3: Distribution condition specifying server 4: User terminal 20: Search condition input reception processing unit 21: Search processing unit 22: Action history information transmission processing unit 23: Distribution condition reception processing unit 24: Electronic advertisement information storage unit 25: Electronic advertisement distribution processing unit 26: Reservation information input reception processing unit 27: Reservation information processing unit 30: Action history information reception processing unit 31: Distribution condition storage unit 32: Distribution condition specifying processing unit 33: Distribution Condition transmission processing unit 70: arithmetic device 71: storage device 72: display device 73: input device 74: communication device

Claims (8)

  1. An advertisement distribution system that distributes electronic advertisements that increase the recognizability of outdoor advertisements,
    A search condition input reception processing unit for receiving input of information search conditions from a user terminal used by the user;
    A distribution condition storage unit that stores the search condition and / or a search result based on the search condition and a distribution condition associated with the outdoor advertisement or the like in association with each other;
    A distribution condition specifying processing unit that refers to the distribution condition storage unit based on the search condition and / or search result, and specifies a distribution condition of an electronic advertisement;
    An electronic advertisement information storage unit for storing electronic advertisement distribution conditions and electronic advertisements in association with each other;
    An electronic advertisement distribution processing unit that refers to the electronic advertisement information storage unit based on the specified distribution condition, identifies an electronic advertisement, and distributes the electronic advertisement to the user terminal;
    An advertisement distribution system comprising:
  2. The search condition input acceptance processing unit
    It is determined whether information indicating a location is included as the search condition,
    If it is determined that it is included, the processing in the delivery condition specifying processing unit is executed based on the search condition,
    When it is determined that it is not included, the processing in the distribution condition specifying processing unit is not executed based on the search condition.
    The advertisement distribution system according to claim 1.
  3. An advertisement distribution system that distributes electronic advertisements that increase the recognizability of outdoor advertisements,
    A reservation information input reception processing unit that receives input of reservation information from a user terminal used by the user;
    A distribution condition storage unit for storing the reservation information and a distribution condition associated with the outdoor advertisement or the like in association with each other;
    A distribution condition specifying processing unit that refers to the distribution condition storage unit based on the reservation information and specifies a distribution condition of an electronic advertisement;
    An electronic advertisement information storage unit for storing electronic advertisement distribution conditions and electronic advertisements in association with each other;
    An electronic advertisement distribution processing unit that refers to the electronic advertisement information storage unit based on the specified distribution condition, identifies an electronic advertisement, and distributes the electronic advertisement to the user terminal;
    An advertisement distribution system comprising:
  4. The delivery condition specifying processing unit
    Identifying the delivery condition by comparing the search condition and / or the search result, the location information in the reservation information and the location information of an advertising signboard such as an outdoor advertisement in the delivery condition,
    The advertisement distribution system according to any one of claims 1 to 3, wherein
  5. The electronic advertisement distribution processing unit
    Distributing the electronic advertisement distributed to the user terminal, including information on the location of the outdoor advertisement,
    The advertisement distribution system according to any one of claims 1 to 4, wherein the advertisement distribution system is provided.
  6. The advertisement distribution system includes:
    In the electronic advertisement distributed to the user terminal, it is possible to select whether or not the outdoor advertisement has been viewed,
    By accepting the selection from the user terminal, an aggregation processing unit that aggregates the advertising effect of the outdoor advertisement,
    The advertisement distribution system according to any one of claims 1 to 5, wherein the advertisement distribution system includes:
  7. The advertisement distribution system includes:
    Distributes information on outdoor advertisements corresponding to the distributed electronic advertisements to the user terminals that have received the selection of not viewing among the selections of whether or not the outdoor advertisements received from the user terminal have been viewed. Do,
    The advertisement distribution system according to claim 6.
  8. An advertisement distribution system that distributes electronic advertisements that increase the recognizability of outdoor advertisements,
    An action history information input reception processing unit for receiving action history information from a user terminal used by a user;
    A distribution condition storage unit for storing action history information and a distribution condition associated with the outdoor advertisement or the like in association with each other;
    A distribution condition specifying processing unit for referring to the distribution condition storage unit based on the received action history information and specifying a distribution condition for electronic advertisement;
    An electronic advertisement information storage unit for storing electronic advertisement distribution conditions and electronic advertisements in association with each other;
    An electronic advertisement distribution processing unit that refers to the electronic advertisement information storage unit based on the specified distribution condition, identifies an electronic advertisement, and distributes the electronic advertisement to the user terminal;
    An advertisement distribution system comprising:
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