CN101330665B - Method for receiving advertisement business by mobile equipment, mobile equipment and system - Google Patents
Method for receiving advertisement business by mobile equipment, mobile equipment and system Download PDFInfo
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Abstract
The inventive discloses an advertisement service receiving method of mobile equipment, the mobile equipment and a system, which belong to the communication application field and can effectively utilize free time of the mobile equipment to receive advertisement service. The method comprises the following steps: determining whether the mobile equipment is in the idle state; transmitting a request message for receiving the advertisement service to the server if the mobile equipment is in the idle state, wherein the request message includes the types of acceptable advertisement service; and receiving the advertisement service transmitted by the server. The mobile equipment comprises an idle state determination unit, an advertisement service request unit and an advertisement service receiving unit. The system includes the mobile equipment and the server. According to the inventive embodiment, the mobile equipment can be used for propagandizing the advertisement service in non-core function time by determining the idle state of the mobile equipment, particularly analyzing and processing the idle state during the application operation.
Description
Technical field
The present invention relates to the communications applications field, particularly relate to a kind of method, mobile device and system of mobile device receiving advertisement business.
Background technology
Mobile device has characteristics such as carrying, popularize wide, coverage rate height, and its advertising effect is more effective than traditional newspaper, publication distribution, radio and television, interconnected network mode.High in view of the real-time requirement of mobile device, as can not to influence its normal use particularity when considering that how making full use of mobile device carries out advertising, need effectively be judged the free time point of mobile device.
A lot of tasks are arranged in the mobile device, and when usually the user did not carry out any operation, mobile device was in idle condition, and this is to understand easily.But in some cases, for example, when calculator, note or the name of contact person of user on using mobile phone imported, long-time nothing input; Perhaps mobile phone has only the backstage music and does not have other whens operation, and whether need be in idle condition this moment to mobile phone is judged.Therefore, when receiving advertisement business, need a kind of scheme to be used for confirming the free time state of mobile device, the while does not influence the normal function of mobile device itself.
Current, mobile device is similar to broadcast mode to the reception of advertising business; Mainly be to adopt the mode of PUSH to carry out; Server does not consider whether the mobile device current states is idle, sends Push note or multimedia message to mobile device, and the passive reception of this mobile device is not fine.Reason is that certain customers in order to prevent to open the problem of deducting fees that some anonymous notes cause, often with its direct deletion, perhaps install firewall program, and so anonymous note will not be received.
In realizing process of the present invention, the inventor finds to have such problem in the prior art at least: during receiving advertisement business, the idle condition of using operating mobile device is not judged, caused a lot of free time effectively to utilize.
Summary of the invention
The technical problem that the embodiment of the invention will solve provides a kind of method, mobile device and system of mobile device receiving advertisement business, can effectively utilize the free time receiving advertisement business of mobile device.
For realizing above-mentioned purpose, the embodiment of the invention realizes through following technical scheme:
A kind of method of mobile device receiving advertisement business comprises step:
Judge whether mobile device is in idle condition;
If mobile device is in idle condition, then send the request message of receiving advertisement business, but described request message comprises the receiving advertisement business type to server;
The advertising business that reception server issues according to request message;
Wherein, saidly judge whether mobile device is in idle state operation and is:
But obtain the receiving advertisement business type the resource collection of corresponding work item;
But, but obtain the distribution factor of the corresponding work item of mobile device receiving advertisement business type according to the allocation probability of the availability of each resource in the said resource collection itself, work item, the urgency level of execution work item and the degree of observing constraints;
But distribution factor that obtains and the threshold values of setting for said receiving advertisement business type are compared, if, judge that then mobile device is in idle condition greater than the threshold values of setting.
A kind of mobile device comprises:
The idle condition judging unit is used to judge whether mobile device is in idle condition;
The advertising business request unit is used for when mobile device is in idle condition, and to the request message of server transmission receiving advertisement business, but described request message comprises the receiving advertisement business type;
The advertising business receiving element is used for the advertising business that reception server issues according to request message;
Description of drawings
Wherein, said idle condition judging unit comprises:
The resource collection acquisition module, but be used to obtain the receiving advertisement business type the resource collection of corresponding work item;
The distribution factor acquisition module; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the degree of observing constraints, but obtain the distribution factor of the corresponding work item of mobile device receiving advertisement business type;
Embodiment
Threshold values is judge module relatively, but is used for distribution factor that obtains and the threshold values of setting for said receiving advertisement business type are compared, if greater than the threshold values of setting, judge that then mobile device is in idle condition.
A kind of system of receiving advertisement business comprises:
Mobile device is used to adopt above-mentioned determination methods to judge whether mobile device is in idle condition, and when mobile device was in idle condition, to the request message of server transmission receiving advertisement business, but described request message comprised the type of receiving advertisement business; And the advertising business that issues according to request message of reception server;
Server, the request message of the receiving advertisement business that is used for sending according to mobile device issues advertising business to mobile device.
Can know by above technical scheme; Through the judgement of mobile device to self idle condition; Especially to using the analysis and judgement of idle condition in service; Make that propaganda is utilized mobile device by advertising business in the non-core function time, effectively utilized the free time of mobile device to carry out the advertising business propaganda; When mobile device is in idle condition; Initiatively send the request message of receiving advertisement business, and reception server has been revised traditional C/S structure according to the advertising business file that request message issues to server; Mobile device is a service requester, also is the ISP.Like this, use technical scheme provided by the invention, can effectively utilize free time of mobile device to carry out the advertising business propaganda, for operator and mobile device terminal client provide bigger information interchange platform.
The flow chart of the method for the mobile device receiving advertisement business that Fig. 1 provides for the embodiment of the invention;
The structure chart of the mobile device that Fig. 2 provides for the embodiment of the invention;
The structure chart of idle condition judging unit in the mobile device that Fig. 3 provides for the embodiment of the invention.
Below in conjunction with accompanying drawing the technical scheme that the embodiment of the invention provides is described in further detail.
Referring to Fig. 1, the flow chart of the method for the mobile device receiving advertisement business that provides for the embodiment of the invention comprises:
Mobile device has multiple resource; For example, calendar, calculator, browser, camera, recorder, note/multimedia message, input method, broadcast receiver, picture editor, mp3 broadcast, video playback etc., mobile device is when receiving advertisement business; Need the support of one or more resources; But for the type of every kind of receiving advertisement business of mobile device, for example note/multimedia message/picture receives, audio/video advertisement is play, all execution of a corresponding work item workitem; Mobile device is when carrying out a work item; For example play a section audio advertisement, will use a resource collection ResourceSet, ResourceSet representes the set of the resource that a required by task is wanted.
Mobile device when carrying out each task, but with the resource requirement set in the urgency level of allocation probability, execution work item of availability, work item of each resource itself and relevant in accordance with the degree of constraints.For this reason, can set up the absolute distribution factor that shown in formula (1) Mathematical Modeling is obtained each resource in the resource collection:
absolute_allocation(w，rs)＝
rs_to_workitem(w，rs)*urgency_workitem(w)* (1)
comply_constraints(w，rs)*availability(rs)
Wherein, Whether can distribute to the probability that work item is used for resource, can use function rs_to_workitem (w, but the rs) allocation probability of expression work item: rs_to_workitem (w; Rs) ∈ [0; 1], value is that 1 expression resource can be distributed to this work item fully, and value is that 0 expression can not be distributed to this work item use.This distribution possibility relation is called resource-work item matching list between definition resource and the work item.
The execution of each work item all has the division of urgency level; For the high work item of emergency; Must give higher weights; Represent the urgent degree of work item with function urgency_workitem (w): urgency_workitem (w) ∈ [0,1], the urgency level of the big more expression execution work of value item is high more.
The operation of work item also need be satisfied certain constraints.Use ConstraintSet to represent constrain set, defined function violate (c, w, rs) ∈ { true; False}, function are respectively bound term (c), work item (w) and resource items (rs); This function will judge when distributing to work item to resource by constraint rule that whether can produce and run counter to, TRUE representes to run counter to constraint; FALSE representes not run counter to constraint, when calculating the constraint probability, from each runs counter to the member of constraint, calculate.Therefore each the bound term c in the set has a constraint factor; The cost proportion that this constraint is produced is violated in expression; With function constraint_violate_factor (c) ∈ [0,1] expression, value is that 1 this constraints of expression can not be violated; Value is that 0 expression does not have constraints, the value representation constraint strength between the 0-1.On mobile device, for example mobile phone for the system of non-preemptive type, will be monopolized CPU when copied files, cause other application unavailable, and this just is equivalent to when copied files, and this constraints can not be violated.Therefore, carrying out its degree of observing constraints for a work item can obtain through formula (2):
For example, the picture reader is because the restriction of hardware performance can only support big or small 1M with interior picture; Decoding uses internal memory to be limited in the 4.5M, and along with the big or small increment of picture physics, the internal memory of its use and physics size have certain relation (such as linearity or certain curved line relation); Then constraint_violate_factor (c) value increases progressively; Therefore the suffered constraint factor of whole task also successively decreases, and finally causes the resource allocation failure, and task can not be carried out.
To itself to each resource, also there is the problem of an availability quality, available functions availability (rs) ∈ [0,1] representes the availability of each resource itself.This point embodies on the concrete mobile device, then shows as the evaluation indexes such as stability, performance of each resource module, comprises the influence to existing resource of defective that other software, hardware module resource exist.
Formula (1) has defined the absolute distribution factor of each resource in the resource collection; But, obtain the absolute distribution capability of each resource in the resource collection promptly according to the availability of each resource in the resource requirement set itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints.
But get the distribution factor of the maximum of the absolute distribution factor of each resource in the resource collection as mobile device receiving advertisement business type; But but compare through the threshold values that the distribution factor and the receiving advertisement business type of receiving advertisement business type are set; But can know the receiving advertisement business type corresponding work item whether can carry out: if greater than the threshold values of setting; The expression work item can be carried out, if be less than or equal to the threshold values of setting, the expression work item can't be carried out.
According to formula (1) but obtain the distribution factor of mobile device receiving advertisement business type, certain limitation is arranged, such as for there being many resources all to satisfy in the resource collection; Then therefrom calculate an absolute_allocation (w, rs) value satisfies the condition of execution work item, but the threshold values of promptly setting greater than the receiving advertisement business type is not difficult; But for having only a few resource can satisfy the work item needs; The absolute_allocation of very possible any one resource (w, rs) value does not all reach preset threshold, so work item just probably can't be carried out; Because resource can't be distributed success, at this moment will produce unusual.In order to remedy top situation, formula (3) has defined the relative distribution factor of each resource in the resource collection:
Formula (3) shows; The relative distribution factor be exactly each resource in the resource collection absolute distribution factor and each resource in the said resource collection absolute distribution factor add up and ratio; For the resource i that can not distribute to work item; Its absolute distribution factor is 0, does not therefore influence the numerical value of the relative distribution factor.The relative distribution factor has well solved the resource-constrained that satisfies the work item needs, the absolute low excessively problem of distribution factor numerical value.But also may produce new problem simultaneously; For example when available resources are too much; The relative distribution factor numerical value that obtains also can reduce, face equally any one resource relative_allocation (w, rs) value does not all reach preset threshold; Cause resource can't distribute success, the problem of work item with regard to probably carrying out.Therefore, need further correction formula (3), absolute distribution capability and relative distribution ability all taken into account:
Formula (4) has defined the comprehensive distribution factor of each resource in the resource collection; Wherein, According to 1 deduct each resource in peaked difference and the said resource collection of absolute distribution factor of each resource in the said resource collection absolute distribution factor greater than the ratio of zero number, obtain the relative distribution coefficient of resource collection:
this relative distribution system can guarantee that whole expression formula is smaller or equal to 1.
For example, in some resources, there are two resources to be assigned with; Its absolute distribution factor is respectively 0.8 and 0.5; The relative distribution coefficient of resource collection is: (1-0.8)/(1+1)=0.1, the final assignment ability according to each resource in the resource collection of formula (4) acquisition is:
0.8+0.1*0.8/(0.8+0.5)＝0.8+0.062＝0.862
0.5+0.1*0.5/(0.8+0.5)＝0.5+0.038＝0.538
And for extreme case, when having only a resource to be assigned with, for example its absolute distribution factor is 0.45, then utilizes formula (4) to have:
0.45+ (1-0.45)/and 1*0.45/0.45=0.45+0.55=1, that is to say that the relative distribution coefficient in the formula (4) can guarantee that (w rs) can not surpass 1 to comprehensive distribution factor allocation.
The background program of mobile device calculates the allocation (w of each resource in the resource collection; Rs) after the value; But therefrom choose the distribution factor of maximum value as the corresponding work item of said mobile device receiving advertisement business type; If maximum value does not still reach preset threshold or empirical value, represent that then task does not possess the condition of execution.
For realizing judging whether self is in the function of idle condition; Mobile device need be set up the administration module an of work item and its Resources list; But obtain every kind of receiving advertisement business type the resource collection of corresponding work item; But and, but obtain the distribution factor of mobile device receiving advertisement business type according to the allocation probability of the availability of each resource in the said resource collection itself, work item, the urgency level of execution work item and the degree of observing constraints.But the distribution factor that obtains mobile device receiving advertisement business type has three kinds of possibilities:
Scheme one is obtained the absolute distribution factor of each resource in the resource collection according to formula (1), but gets the distribution factor of the maximum of the absolute distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
Scheme two is obtained the relative distribution factor of each resource in the resource collection according to formula (3), but the maximum of the relative distribution factor of getting each resource in the said resource collection is as the distribution factor of the corresponding work item of said mobile device receiving advertisement business type.
Scheme three is obtained the comprehensive distribution factor of each resource in the resource collection according to formula (4), but gets the distribution factor of the maximum of the comprehensive distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
Wherein, scheme three combines absolute distribution capability of resource and relative distribution ability, and the resource number that no matter can share out the work in the resource collection is many or few, can obtain reasonably comprehensive distribution factor, so preferred version three.
But the threshold values of distribution factor that gets access to and the setting of mobile device receiving advertisement business type is compared; If greater than the threshold values of setting; The expression work item can be carried out, and judges that then mobile device is in idle condition, if be less than or equal to the threshold values of setting; The expression work item can't be carried out, and judges that then mobile device is in busy state.Wherein, but every kind of threshold values that the receiving advertisement business type is set is the probability distribution data, and these type of data are the empirical value of mobile device manufacturer or operator usually.
The method of this mobile device judgement self idle condition is different with the Demon process.The Demon process is called finger daemon again, is meant when program is idle, handle relevant a few thing, but when other process took CPU, Demon can only hang up.In embodiments of the present invention; Through data structure in the available situation of one of the inner periodic maintenance of mobile device self; Various resources in the mobile device are dynamically controlled, the distribution factor of shared out the work item of each resource in the dynamically accessing resource set, but and compare with the threshold values of receiving advertisement business type setting; Judge whether mobile device self is in idle condition; So just can realize, in the time, carry out commercial activitys such as receiving advertisement business at " rubbish " of mobile device program running.For example, the plurality of applications program is being carried out consistency operation, during like data such as phone directory, notepad and server sync operation, often demonstrates some animations or waiting screen for a long time.Method through mobile device judgement in the embodiment of the invention self idle condition; Application program can report or initiatively upgrade data such as the upstate, urgency level of self; Reach that propaganda activity is utilized by advertising business in the non-core function time, as download, playing advertisements propaganda data etc.The way that these find time when the operation of other process, be the Demon program can not accomplish.
The mobile device judgement self is in idle condition, need satisfy a lot of conditions.From participating in the role, it is fewer that mobile device requires the participant usually, and a guy even nobody participate in; Mobile device is safeguarded has a lot of resource modules; Like phone directory, input method, calculator, camera, broadcast receiver, video recorder, note/multimedia message, image/picture editor's browser, audio/video playback etc.; The availability of these modules how; Depend primarily on the quality of module self, these modules of commercial product all are more stable usually, so its availability (resource) approaches 1; The free time of mobile device judgement receiving advertisement business need be observed a lot of constraintss; As; Can not with user interactions in get into idlely, can not when camera is taken pictures, get into idlely, can not when consistency operations such as graph image encoding and decoding, get into the free time; And the player of mobile device is on the backstage during playing back music, and then having ready conditions to satisfy gets into idle condition; And the execution priority of being responsible for the task of discovery idle condition itself is very low, and promptly its urgency_workitem (w) value is less usually; Utilizing mobile device to carry out advertising when professional, can use player or multimedia message/note usually and work item such as browse, but the allocation probability of work item is the most directly embodying the availability of the various resource modules that are exactly software application layer.
Explain that with concrete instance the mobile device judgement self is in the method for idle condition below:
Instance one is easy design, supposes that mobile phone does not have other operation at present, has only the backstage playing back music.Then be 0.2 (according to present residue play content dynamically update usability data) but the allocation probability of other propaganda materials of player plays is rs_to_workitem (rs) this moment, and to carry out the urgency of advertising work item itself lower and play propaganda materials; Such as having only 0.1, and the availability of player itself is 1, but observes the degree very low (supposition has only a constraints) of constraints; Be violate (c; W, rs)=TRUE, player is not idle at present; Its corresponding constraint_violate_factor (c) ∈ [0; 1] bigger, such as 0.9, then the absolute distribution factor according to formula (1) acquisition player is: 0.2*0.1*1* (1-0.9)=0.002.
Instance two supposes that mobile phone will receive the advertising resource through multimedia message/SMS module, because there is not the note input operation; Multimedia message/but SMS module allocation probability this moment is than higher, and promptly its rs_to_workitem (rs) is bigger, is 0.9; To carry out the urgency level of advertising work item itself still lower and receive multimedia message/note; Be 0.1, the availability of message and multimedia message itself (indexs such as quality, stability) is approximately 1, and constraints is without prejudice to (can carry out such as operations such as editor, forwarding, deletion information); Then constraint_violate_factor (c) ∈ [0; 1] less, such as being 0, then the absolute distribution factor according to formula (1) acquisition multimedia message/SMS module is: 0.9*0.1*1*1=0.09.
Calculate the relative distribution factor or comprehensive distribution factor according to absolute distribution factor, and uncomplicated, repeat no more at this.
Hypothesis is through test and experience accumulation again; But receiving advertisement business type preset threshold is 0.075 o'clock; Through the distribution factor and the threshold values of setting that relatively obtains, at the distribution factor that obtains during greater than the threshold values of setting, mobile device will be judged and self be in idle condition.
When judging that mobile device is in idle condition, will get into step 102, otherwise mobile device does not carry out the professional startup of advertising, continues its idle condition of dynamic monitoring, when judging that mobile device is in idle condition, it is professional to start advertising.
Specific to above two instances, mobile device is judged the idle condition obtain carrying out the advertising business propaganda through player types for not, and the idle condition of carrying out the advertising business propaganda through note/multimedia message type is for being.At this moment; Mobile device can carry out the professional startup of advertising: system can select to send reception advertising service request message to server; And can accept the message informing server of note/multimedia message advertising business type, it is professional that server then can issue the correspondent advertisement propaganda with note/multimedia message form.
After mobile device is judged as idle condition, can send the relevant advertisement information request that receives to server.Because each mobile platform is different, for this reason, can promptly transmit in the command format of message the Data Transport Protocol that uses a kind of portable terminal all to support in application layer.For example can use the SyncML agreement to carry out the transmission of advertising business content.Present most mobile phone has all been realized Open Mobile Alliance (OMA, Open MobileAlliance) SyncML agreement, and SyncML is the meaning of Synchronize+XML, i.e. expression can use the XML language to realize the agreement of synchronizing function.
OMA SyncML agreement is the C/S structure; Client-side mainly is to comprise a sync client program, and the data of at first revising client are passed to server, simultaneously; Also to the data parsing of server side be come out to be updated to client-side, guarantee the two ends data consistent at last.Server side comprises a sync agent and a synchronization engine, prepares at any time and initiates synchronous client and carry out synchronously.The mobile device side can realize the synchronous reception of advertising business through expansion OMA SyncML agreement.
In order to support the transmission of numerous types of data, OMA SyncML agreement has special description to the synchronization object of being supported, like synchronous vCard, and vCalendar, Email, big object (like file etc.) etc.To receivable advertising business type, only need that this agreement is carried out minor modifications and get final product in embodiments of the present invention.
For example, the simple and easy XML message of an alternate file:
…
<Sync>
…
< Replace>--show it is the ancient deed on the replacement terminal, the terminal can increase this document newly if ancient deed does not exist then
<CmdID>6</CmdID>
<Meta>
<type xmlns=' syncml:metinf ′>Application/vnd.omads-file+xml</Type>--the expression synchronous documents
</Meta>
<Item>
<Source>
<locURI>123</LocURI>--corresponding local file unique number
</Source>
…
< Data>--file data
<！[CDATA[
The attribute of < File>--file
<name>OMA-DataObject-File.doc</name>
<created>20030807T231830</created>
<modified>20030809T015500</modified>
<attributes>
<h>false</h>
<a>true</a>
</attributes>
<body enc=" base64 "><--! File content-->
…
</body>
</File>
]]>
</Data>
</Item>
</Replace>
</Sync>
In the request message initialization procedure; Can in the synchronization object of OMA SyncML agreement, indicate; What need carry out is the synchronous of receiving advertisement business, after server side is received this request message, is placing the advertising file of right type on the server; Be issued to mobile device synchronously, launch corresponding player by the mobile device side and play.
Here; Owing to be that server side issues synchronizing content; And the mobile device side is not upward sent out, and therefore need carry out cutting to OMA SyncML agreement, only keeps the one-sided method of synchronization of server (One-Way Sync from Server only) in seven kinds of methods of synchronization of SyncML; Be that mobile device can not be reflected on the server to the modification of issuing the documents; That is to say, in OMA SyncML synchronous protocol, do not send with file increase, deletion, revise relevant information, can accelerate synchronous speed so greatly and save data traffic to server.
Mobile device is after server is initiated synchronization request; For server end, a SyncML server and engine then need be provided, can realize through interface like the webservice form; Receive the synchronization request that mobile device is initiated, and issue the correspondent advertisement service scripts according to request message.
Mobile device can be placed under the special catalogue of mobile device the advertising business that the server that receives issues according to request message, is not user's finding, prevents user's retouching operation.
In order just to control the synchronous documents content in the mobile device side; Server side can through expansion OMA SyncML agreement mode realize of the synchronous reception of mobile device side to advertising business; For example; Can in OMA SyncML agreement, add an attribute, indicate synchronous documents MIME (Multipurpose Internet EmailExtension, multi-functional Internet mail expands service) type:
<！--
application/vnd.omads-file+xml?V1.2Document?Type?Definition
http://www.openmobilealliance.org/tech/DTD/OMA-DS-DataObjFile-DTD-V1_2.dtd
Copyright?Open?Mobile?Alliance?Ltd.，2002-2003
All?rights?reserved
Terms?and?conditions?of?use?are?available?from?the
Open?Mobile?Alliance?Ltd.web?site?at
http://www.openmobilealliance.org/useterms.html-->
<?xml?version＝″1.0″encoding＝″UTF-8″?>
<！--Root?Element-->
<！ELEMENT?File(name?，created?，modified?，accessed?，attributes?，
cttype?，body?，size?，Ext*)>
<！-:The?supporters?MUST?support?this?property.The?name?does?not?include
any?location?information(URL，path，etc.).-->
<！ELEMENT?name(#PCDATA)>
<！ELEMENT?created(#PCDATA)>
<！ELEMENT?modified(#PCDATA)>
<！ELEMENT?accessed(#PCDATA)>
! ELEMENT attributes (h?, s?, a?, d?, w?, r?, x?, t?)--increase attribute t herein, representation file MIME
Type
<！ELEMENT?h(#PCDATA)>
<！ELEMENT?s(#PCDATA)>
<！ELEMENT?a(#PCDATA)>
<！ELEMENT?d(#PCDATA)>
<！ELEMENT?w(#PCDATA)>
<！ELEMENT?r(#PCDATA)>
<！ELEMENT?x(#PCDATA)>
! ELEMENT t (#PCDATA)>--newly-increased attribute, the mime type of expression file
<！ELEMENT?cttype(#PCDATA)>
<！ELEMENT?body(#PCDATA)>
<！ATTLIST?body?enc?CDATA#IMPLIED>
<！ELEMENT?size(#PCDATA)>
<！ELEMENT?Ext(XNam，XVal*)>
<！ELEMENT?XNam(#PCDATA)>
<！ELEMENT?XVal(#PCDATA)>
<！--End?of?DTD?Definition-->
In the superincumbent agreement; Expanded the mime type attribute of file, the mobile device side can directly be called relevant playing program according to the mime type attribute after receiving the synchronous documents that server side issues like this; Like browser; The picture reader, media player etc. have been saved the time that resolution file is judged.
The method of the mobile device receiving advertisement business that the embodiment of the invention provides; Through the judgement of mobile device to self idle condition; Especially to using the analysis and judgement of idle condition in service; Make that propaganda is utilized mobile device by advertising business in the non-core function time, effectively utilized the free time of mobile device to carry out the advertising business propaganda; When mobile device is in idle condition; Initiatively send the request message of receiving advertisement business, and reception server has been revised traditional C/S structure according to the advertising business file that request message issues to server; Mobile device promptly is a service requester, also is the ISP; And; Employing is carried out transfer of data through the OMA SyncML agreement of the one-sided method of synchronization of server of cutting between mobile device and the server, has accelerated the speed of synchronous reception, has saved data traffic; And the advertising business mobile device to receiving directly calls relevant playing program according to its mime type attribute; Save the time that resolution file is judged, perhaps the advertising business that receives has been placed on not under the catalogue of user's modification, prevented user's retouching operation.Like this; The method of using the embodiment of the invention to provide; Can effectively utilize free time of mobile device to carry out the advertising business propaganda, the advertising business that receives is realized directly calling synchronously relevant playing program, for operator and mobile device terminal client provide bigger information interchange platform.
On the method basis that the embodiment of the invention provides, the embodiment of the invention provides a kind of mobile device, and is as shown in Figure 2, comprising:
Idle condition judging unit 201 is used to judge whether mobile device is in idle condition;
Advertising business request unit 202 is used for when mobile device is in idle condition, and to the request message of server transmission receiving advertisement business, but described request message comprises the receiving advertisement business type;
Advertising business receiving element 203 is used for the advertising business that reception server issues according to request message.
Wherein, as shown in Figure 3, said idle condition judging unit 201 comprises:
Resource collection acquisition module 2011, but be used to obtain the receiving advertisement business type the resource collection of corresponding work item;
Distribution factor acquisition module 2012; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the degree of observing constraints, but obtain the distribution factor of the corresponding work item of mobile device receiving advertisement business type;
Threshold values is judge module 2013 relatively; Be used for but the threshold values of said distribution factor and the setting of said receiving advertisement business type is compared; If greater than the threshold values of setting; Judge that then mobile device is in idle condition,, judge that then mobile device is in busy state if be less than or equal to the threshold values of setting.
Said distribution factor acquisition module 2012 comprises a following sub-module at least:
The absolute factor is obtained submodule 2012A; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; But get the distribution factor of the maximum of the absolute distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type;
The factor is obtained submodule 2012B relatively; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection; But the maximum of the relative distribution factor of getting each resource in the said resource collection is as the distribution factor of the corresponding work item of said mobile device receiving advertisement business type;
Multi-stress obtains submodule 2012C; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection; According to 1 deduct each resource in peaked difference and the said resource collection of absolute distribution factor of each resource in the said resource collection absolute distribution factor greater than the ratio of zero number, obtain the relative distribution coefficient of said resource collection; The relative distribution factor and the said relative distribution coefficient that add each resource in the above resource collection according to the absolute distribution factor of each resource in the said resource collection are long-pending, obtain the comprehensive distribution factor of each resource in the said resource collection; But get the distribution factor of the maximum of the comprehensive distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
But the urgency level of the allocation probability of the availability of each resource itself, work item, execution work item and the notion of observing the degree of constraints are same as the description in the embodiment of the invention method in the said resource collection, repeat no more at this.
After mobile device is judged as idle condition, can send the relevant advertisement information request that receives to server.Because each mobile platform is different,, can promptly transmit in the command format of message in application layer for this reason, the OMA SyncML Data Transport Protocol that uses a kind of portable terminal all to support carries out the transmission of advertising business content.
When receiving advertisement business; Owing to be that server side issues synchronizing content; And the mobile device side is not upward sent out, and therefore need carry out cutting to OMA SyncML agreement, only keeps the one-sided method of synchronization of server (One-Way Sync from Server only) in seven kinds of methods of synchronization of SyncML; Promptly in OMA SyncML synchronous protocol, do not send with file increase, deletion, revise relevant information, can accelerate synchronous speed so greatly and save data traffic to server.
Therefore, the mobile device of the embodiment of the invention is seen shown in Figure 2ly, can also comprise:
Mobile device can be placed under the special catalogue of mobile device the advertising business that the server that receives issues according to request message, is not user's finding, prevents user's retouching operation.
For the convenient control of mobile device synchronous documents content, also can through expansion OMA SyncML agreement mode realize the synchronous reception of mobile device to advertising business, for example; Can in OMA SyncML agreement, add an attribute; Indicate the synchronous documents mime type, mobile device can directly call relevant playing program according to the mime type attribute after receiving the synchronous documents that server issues like this; Like browser; The picture reader, media player etc. have been saved the time that resolution file is judged.
Therefore, after the advertising business receiving element, see shown in Figure 2ly, the mobile device of the embodiment of the invention also comprises a following unit at least:
The mobile device of the receiving advertisement business that the embodiment of the invention provides; Realize the judgement of mobile devices through idle condition judging unit 201 to self idle condition; Especially to using the analysis and judgement of idle condition in service; Make that propaganda is utilized mobile device by advertising business in the non-core function time, effectively utilized the free time of mobile device to carry out the advertising business propaganda; When mobile device is in idle condition; Initiatively send the request message of receiving advertisement business to server through advertising business request unit 202; The advertising business file that advertising business receiving element 203 reception servers issue according to request message; Revised traditional C/S structure, mobile device promptly is a service requester, also is the ISP; And; Adopt the OMA SyncML agreement of the one-sided method of synchronization of server to carry out the transfer of data between mobile device and the server through synchronous transmission unit 204; Accelerated the speed that mobile device receives synchronously; Saved data traffic, and can directly call relevant playing program according to its mime type attribute through broadcast unit 205, saved the time that resolution file is judged the advertising business file that receives; Perhaps the advertising business that receives is placed on not under the catalogue of user's modification, prevents user's retouching operation through download unit 206.Like this; The mobile device that the embodiment of the invention provides; Can effectively utilize free time of mobile device to carry out the advertising business propaganda, the advertising business that receives is realized directly calling synchronously relevant playing program, for operator and mobile device terminal client provide bigger information interchange platform.
On the method basis that the embodiment of the invention provides, still as shown in Figure 2, the embodiment of the invention also provides a kind of system of receiving advertisement business, and this system comprises:
Wherein, mobile device 200 judges that self whether being in the method that idle condition can adopt the embodiment of the invention to provide carries out, and repeats no more at this.
And said mobile device 200 also is used to adopt the OMA SyncML agreement of the one-sided method of synchronization of server to carry out the transfer of data between mobile device and the server.
Said mobile device 200, also being used for the advertising business that receives is directly called relevant playing program and/or the advertising business that receives is placed on according to the mime type attribute is not under the catalogue of user's modification.
The system of the receiving advertisement business that provides in the embodiment of the invention; By of the judgement of 200 pairs of mobile devices of mobile device to self idle condition; Especially to using the analysis and judgement of idle condition in service; Make that propaganda is utilized mobile device by advertising business in the non-core function time, effectively utilized the free time of mobile device to carry out the advertising business propaganda; When mobile device is in idle condition; Through the request message of active to server 300 transmission receiving advertisement business, and reception server has been revised traditional C/S structure according to the advertising business file that request message issues; Mobile device 200 promptly is a service requester, also is the ISP; And; Mobile device 200 carries out the transfer of data between mobile device 200 and the server 300 through the OMA SyncML agreement that adopts the one-sided method of synchronization of server; Accelerated the speed that mobile device 200 receives synchronously; Saved data traffic, and can directly call relevant playing program according to its mime type attribute, saved the time that resolution file is judged the advertising business file mobile device 200 that receives; Perhaps the advertising business that receives is placed on not under the catalogue of user's modification, prevents user's retouching operation.Like this; The system that the embodiment of the invention provides; Can effectively utilize free time of mobile device 200 to carry out the advertising business propaganda, the advertising business that receives is realized directly calling synchronously relevant playing program, for operator and mobile device terminal client provide bigger information interchange platform.
Through the description of above embodiment, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding; The part that the technical scheme of the embodiment of the invention contributes to prior art in essence in other words can be come out with the embodied of software product; This computer software product is stored in the storage medium; Comprise that some instructions are with so that mobile device (can be mobile phone, personal computer, media player etc.) is carried out the described method of each embodiment of the present invention.Here alleged storage medium, as: ROM/RAM, disk, CD etc.
More than method, mobile device and the system of the mobile device receiving advertisement business that the embodiment of the invention provided carried out detailed introduction, the explanation of embodiment just is used for helping to understand method of the present invention and thought thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (14)
1. the method for a mobile device receiving advertisement business is characterized in that, may further comprise the steps:
Judge whether mobile device is in idle condition;
If mobile device is in idle condition, then send the request message of receiving advertisement business, but described request message comprises the receiving advertisement business type to server;
The advertising business that reception server issues according to request message;
Wherein, saidly judge whether mobile device is in idle state operation and is:
But obtain the receiving advertisement business type the resource collection of corresponding work item;
But, but obtain the distribution factor of the corresponding work item of mobile device receiving advertisement business type according to the allocation probability of the availability of each resource in the said resource collection itself, work item, the urgency level of execution work item and the degree of observing constraints;
But distribution factor that obtains and the threshold values of setting for said receiving advertisement business type are compared, if, judge that then mobile device is in idle condition greater than the threshold values of setting.
2. the method for mobile device receiving advertisement business according to claim 1 is characterized in that, but the said mode of obtaining the distribution factor of the corresponding work item of mobile device receiving advertisement business type is:
But, obtain the absolute distribution factor of each resource in the said resource collection according to the availability of each resource in the said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints;
But get the distribution factor of the maximum of the absolute distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
3. the method for mobile device receiving advertisement business according to claim 1 is characterized in that, but the said mode of obtaining the distribution factor of the corresponding work item of mobile device receiving advertisement business type is:
But, obtain the absolute distribution factor of each resource in the said resource collection according to the availability of each resource in the said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints;
According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection;
But the maximum of the relative distribution factor of getting each resource in the said resource collection is as the distribution factor of the corresponding work item of said mobile device receiving advertisement business type.
4. the method for mobile device receiving advertisement business according to claim 1 is characterized in that, but the said mode of obtaining the distribution factor of the corresponding work item of mobile device receiving advertisement business type is:
But, obtain the absolute distribution factor of each resource in the said resource collection according to the availability of each resource in the said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints;
According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection;
According to 1 deduct each resource in peaked difference and the said resource collection of absolute distribution factor of each resource in the said resource collection absolute distribution factor greater than the ratio of zero number, obtain the relative distribution coefficient of said resource collection;
The relative distribution factor and the said relative distribution coefficient that add each resource in the above resource collection according to the absolute distribution factor of each resource in the said resource collection are long-pending, obtain the comprehensive distribution factor of each resource in the said resource collection;
But get the distribution factor of the maximum of the comprehensive distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
5. the method for mobile device receiving advertisement business according to claim 1 is characterized in that,
Said 0MA SyncML agreement of sending the one-sided method of synchronization of request message employing server of receiving advertisement business to server.
6. the method for mobile device receiving advertisement business according to claim 1; It is characterized in that; Comprise multi-functional internet mail extension protocol mime type attribute in the advertising business that said server issues according to request message, said reception server also comprises according to the step of the advertising business that request message issues:
Advertising business to receiving is directly called relevant playing program according to said mime type attribute.
7. the method for mobile device receiving advertisement business according to claim 1 is characterized in that, said reception server comprises according to the step of the advertising business that request message issues:
The advertising business that said server is issued according to request message is not placed on and receives under the catalogue of user's modification.
8. a mobile device is characterized in that, comprising:
The idle condition judging unit is used to judge whether mobile device is in idle condition;
The advertising business request unit is used for when mobile device is in idle condition, and to the request message of server transmission receiving advertisement business, but described request message comprises the receiving advertisement business type;
The advertising business receiving element is used for the advertising business that reception server issues according to request message;
Wherein, said idle condition judging unit comprises:
The resource collection acquisition module, but be used to obtain the receiving advertisement business type the resource collection of corresponding work item;
The distribution factor acquisition module; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the degree of observing constraints, but obtain the distribution factor of the corresponding work item of mobile device receiving advertisement business type;
Threshold values is judge module relatively, but is used for distribution factor that obtains and the threshold values of setting for said receiving advertisement business type are compared, if greater than the threshold values of setting, judge that then mobile device is in idle condition.
9. according to the described mobile device of claim 8, it is characterized in that said distribution factor acquisition module comprises a following sub-module at least:
The absolute factor is obtained submodule; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; But get the distribution factor of the maximum of the absolute distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type;
The factor is obtained submodule relatively; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection; But the maximum of the relative distribution factor of getting each resource in the said resource collection is as the distribution factor of the corresponding work item of said mobile device receiving advertisement business type;
Multi-stress obtains submodule; But be used for the availability according to each resource of said resource collection itself, the allocation probability of work item, the urgency level of execution work item and the product of observing the degree of constraints, obtain the absolute distribution factor of each resource in the said resource collection; According to the absolute distribution factor of the absolute distribution factor of each resource in the said resource collection and each resource in the said resource collection add up and ratio, obtain the relative distribution factor of each resource in the said resource collection; According to 1 deduct each resource in peaked difference and the said resource collection of absolute distribution factor of each resource in the said resource collection absolute distribution factor greater than the ratio of zero number, obtain the relative distribution coefficient of said resource collection; The relative distribution factor and the said relative distribution coefficient that add each resource in the above resource collection according to the absolute distribution factor of each resource in the said resource collection are long-pending, obtain the comprehensive distribution factor of each resource in the said resource collection; But get the distribution factor of the maximum of the comprehensive distribution factor of each resource in the said resource collection as the corresponding work item of said mobile device receiving advertisement business type.
10. according to the described mobile device of claim 8, it is characterized in that said mobile device also comprises:
The synchronous transmission unit is used to adopt the OMA SyncML agreement of the one-sided method of synchronization of server to carry out the transfer of data between mobile device and the server.
11., it is characterized in that said mobile device also comprises a following unit at least according to the described mobile device of claim 8:
Broadcast unit is used for the advertising business that receives is directly called relevant playing program according to the mime type attribute;
Download unit is used for the advertising business that receives is placed on not under the catalogue of user's modification.
12. the system of a receiving advertisement business is characterized in that, comprising:
Mobile device; Be used to adopt the described method of judging whether mobile device is in idle state operation of claim 1 to judge whether mobile device is in idle condition; And when mobile device is in idle condition; To the request message of server transmission receiving advertisement business, but described request message comprises the type of receiving advertisement business; And the advertising business that issues according to request message of reception server;
Server, the request message of the receiving advertisement business that is used for sending according to mobile device issues advertising business to mobile device.
13. the system of receiving advertisement business according to claim 12 is characterized in that,
Said mobile device also is used to adopt the OMA SyncML agreement of the one-sided method of synchronization of server to carry out the transfer of data between mobile device and the server.
14. the system of receiving advertisement business according to claim 12 is characterized in that,
Said mobile device, also being used for the advertising business that receives is directly called relevant playing program and/or the advertising business that receives is placed on according to the mime type attribute is not under the catalogue of user's modification.
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| CN2008101322365A CN101330665B (en) | 2008-07-21 | 2008-07-21 | Method for receiving advertisement business by mobile equipment, mobile equipment and system |
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| WO2011060303A2 (en) * | 2009-11-12 | 2011-05-19 | Oracle International Corporation | Communications marketing and advertising system |
| BR112013017835A2 (en) | 2011-02-14 | 2016-10-11 | Ericsson Telefon Ab L M | message delivery management |
| CN103856914A (en) * | 2012-12-04 | 2014-06-11 | 蓝燕君 | Information playing method and system for mobile terminal |
| CN104299149A (en) * | 2013-07-16 | 2015-01-21 | 苏州精易会信息技术有限公司 | Method and device for displaying advertisement on enterprise software client side |
| JP5931032B2 (en) * | 2013-09-24 | 2016-06-08 | 京セラドキュメントソリューションズ株式会社 | Document management server and program, document browsing system and program |
| CN105898442A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement pre-downloading method and system, terminal equipment and push server |
| CN105681427A (en) * | 2016-01-22 | 2016-06-15 | 中国移动通信集团江苏有限公司 | Information processing method and device |
| CN106600346A (en) * | 2017-01-03 | 2017-04-26 | 深圳铂睿智恒科技有限公司 | Advertisement pushing method and system for intelligent terminal, and intelligent terminal |
| CN111385610B (en) * | 2020-03-17 | 2021-12-24 | 聚好看科技股份有限公司 | Method and device for controlling advertisement duration |
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