CN1300146A - Method and system of utilizing the idle time of channel for advertisement - Google Patents
Method and system of utilizing the idle time of channel for advertisement Download PDFInfo
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- CN1300146A CN1300146A CN 99120627 CN99120627A CN1300146A CN 1300146 A CN1300146 A CN 1300146A CN 99120627 CN99120627 CN 99120627 CN 99120627 A CN99120627 A CN 99120627A CN 1300146 A CN1300146 A CN 1300146A
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Abstract
The present invention discloses a method for providing advertisement by using idle time of channel and its system. Said system includes information terminal, access server, advertisement server and charging server, and its method includes the following steps: the access server utilizes idle time to send advertisement information into information terminal, the access server requests new advertisement information from advertisement server, advertisement server sends advertisement end information to information terminal and controls playback, and the information terminal sends charging information to charging server. Said invention can fully utilize idle time of channel to send advertisement information, and do not influence working speed of user.
Description
The present invention relates to a kind of information communication system.This system utilizes the free time of information terminal when accepting packets such as Email, WEB information, provides advertising message to the user.
When the user searches required information in the Internet resources of vastness, use the various services that ICP (ICP) provides, common for example WWW (World Wide Web, World Wide Web (WWW)), FTP (FileTransfer Protocol, file transmits transmission protocol) etc.When the user selected required information from service, this service sent selected information with block form to the user by network.The transmittability of network is with bandwidth calculation, and the wide more explanation transmittability of bandwidth is strong more.Yet, in the actual use of user, do not make full use of the bandwidth of channel.For example: when user's browsing page, always browse the content of having received earlier, the next webpage that will ask of decision is filed a request then again.Again for example, when the user uses the FTP file in download, because the response speed of ftp file server and the restriction of the Internet backbone bandwidth, frequent situation is that the user can not be with the prestissimo file in download that channel width was allowed, and is not to be utilized free time between each grouping.That is to say that it is idle that quite a few time is arranged on the channel, on it without any packet.
Next lift one most important also be that the most general mode that is connected into the internet one dialing access mode is an example.Realize this connection, must file an application to ISP (ISP) earlier that pay certain expense, ISP gives the user name and password of user then.When the user surfs the Net, use earlier dial-up program to be connected to the access server that ISP holds by PSTN (public telephone network), ISP authenticates the user, if legal then distribute to interim IP address of user.That is to say that this moment, information terminal was a main frame on the internet, had all functions of internet main frame.Therebetween, the bandwidth that the user enjoyed is that (for example V.90, V.34) decision also is subjected to the influence of telephone network circuit quality to the agreement of being supported by the access server of the MODEM (modulator-demodulator) of user's use and ISP end in addition.With present main flow MODEM, support V.90 agreement, the peak transfer rate of down channel is 56KB/S, the peak transfer rate of up channel is 33.6KB/S.That is to say that when the user accepted packet, its maximum rate can reach 56KB/S.But the actual bandwidth that is used is far smaller than this numeral, causes the huge wasting of resources for various reasons.
Therefore, can design a kind of like this system, in system, can detect the free time of down channel,, then utilize free time to send the packet of advertising message in case there are not data on it.The major part of whole system is placed on the ISP end, the software of a special use of user side operation.Like this, ISP is by collecting advertising expense to the advertiser, and being replenished by these advertising expenses provides Internet service necessary expense, just can be that the user provides service on net with cheaper price, thereby attracts more people's online, promotes development of Internet.
At present, Free ISP has appearred in countries such as the U.S., NETZERO for example, FREEI etc.Their management style is exactly to provide the dial-up program of giving a special use of user, after dialing is finished, the user just can surf the Net as the user of common ISP, different is, the private dialup program is understood (being generally a minute) regularly from Advertisement Server request advertising message, and is presented on user's the desktop.Its advertisement form mainly is that (Banner, BANNER), as long as the user is online, the advertisement bar just floats on the desktop advertisement bar always, and regularly changes.Yet because the advertising message of this form is identical with the priority of main information, both fight for bandwidth, cause main information to postpone, and influence user's networking speed.For no other reason than that the amount of information of advertisement bar is not too big, be generally several KB, refresh once with one minute, so influence is not clearly to user's networking speed.Exactly because also this reason, this form is not suitable for the advertisement that transinformation content is bigger, the form of expression is abundanter.
Therefore, the purpose of this invention is to provide an information communication system and method, can advertising message be offered the user who is ready to accept advertising message in a kind of more effective mode by this system.Under the prerequisite that does not influence user's networking speed,, utilize the free time of its down channel to transmit advertising message to the information terminal of its use according to the actual operating position of user's online.Because in actual the use, the free time of down channel is a lot, so the transmission multimedia advertising of having ready conditions fully.After transmission finished, information terminal started playing program and plays received advertisement.This advertisement is similar to the form of television advertising, and its effect will be better than dull advertisement bar.
Purpose of the present invention realizes by following technical scheme: a kind of system that utilizes idle time of channel that advertisement is provided is characterized in that it comprises:
Information terminal; Comprise:
One receives the also device of stores advertisements information;
A device that receives and handle the control information of advertisement end;
The device of automatically actuated broadcast advertisement;
Send the device of charging control information;
Receive user's input, the device that whether allows the advertisement that receives is set;
An improved access server comprises:
Be used to control advertisement and whether allow the device that sends;
Be used for extracting the device of advertising message from Advertisement Server;
Be used to coordinate the device of main information and advertising message transmission;
An Advertisement Server comprises:
Be used to receive and handle the device of the control information that above-mentioned access server sends;
Be used for sending the device of advertising message to access server;
Be used for the device that sends control information to information terminal;
An accounting server comprises:
Be used to receive and handle the device of charge information.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that the device of described automatically actuated broadcast advertisement comprises:
The control information that finishes according to the advertisement of receiving starts the device of playing;
Can be with the device of stronger error correcting capability play multimedia advertising message.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that the information that device sent of described transmission charging control information comprises:
The sign of the user ID and the advertisement of being play.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that the device whether described setting allows to receive advertisement comprises:
At any time accept the device of user's input;
Send the device of the control information that whether allows to receive advertisement to access server according to user's input.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that described device from Advertisement Server extraction advertising message, comprising:
Detect the quantity of institute's stores advertisements content in the device of special stores advertisements information; When being less than threshold values, the quantity of ad content sends the device of solicited message to Advertisement Server.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that the described device that above-mentioned access server sends control information that is used to receive and handle, and wherein control information comprises the control information of asking advertisement and the control information of user's off-line.
The described system that utilizes idle time of channel that advertisement is provided is characterized in that the described device that is used to coordinate main information and advertising message transmission, comprising:
The device that is used for special stores advertisements information;
Be used to detect the device of downlink information free time;
Be used to send the device of advertising message;
Be used to produce the device of advertising message header telegram end;
Be used to detect whether devices to be sent such as main information are arranged.
Described a kind of system that utilizes idle time of channel that advertisement is provided is characterized in that describedly being used to control device that whether advertisement allow to send and comprising and receive the control information that whether allows to send advertisement that information terminal sends; Control the device that can advertising message send according to the described control information of receiving.
A kind of method of utilizing idle time of channel that advertisement is provided is characterized in that this method comprises:
Access server utilizes free time to send advertising message to information terminal;
The advertising message that access server please be looked for novelty from Advertisement Server;
Advertisement Server sends advertisement ending message, the broadcast of control information terminal to information terminal;
Information terminal sends charge information to accounting server.
The described method of utilizing idle time of channel that advertisement is provided is characterized in that described access server utilizes free time transmission advertising message to comprise to the method for information terminal:
In case detect the down channel free time, send advertising message at once;
Wait to send out in case detected main information, stop to send advertising message at once;
Whether send according to user's needs control advertising message.
Believe among the present invention that the feature with innovative significance is referring to appending claims.Yet,, can more deep understanding be arranged to occupation mode of the present invention, purpose and meaning by reading explanation below in conjunction with the embodiment of accompanying drawing.Structure among each figure, the unified numbering of step.
Fig. 1 is the schematic network structure according to a kind of exemplary embodiments of the present invention.
Fig. 2 is the schematic network structure according to Fig. 1, the internal structure schematic diagram of access server improvement part.
Fig. 3 is the internal structure schematic diagram according to Fig. 2, the flow chart of a kind of embodiment of the control program of access server improvement part.
Fig. 4, the 5th, according to the schematic network structure of Fig. 1, the flow chart of a kind of embodiment of the control program of Advertisement Server.
Fig. 6 is the schematic network structure of Fig. 1 according to the present invention, the internal structure schematic diagram of Fig. 2 and the control program flow chart of figure Fig. 4, Fig. 5, the program flow diagram of information terminal.
Now the embodiment according to information communication system of the present invention is illustrated in conjunction with each accompanying drawing.
Fig. 1 is the representative network structural representation, wherein 101 represent information terminals, its typical case is a PC that connects MODEM by the telephone wire online, the private dialup software that operation ISP provides on it, with the access server of ISP end contractual relation is arranged, for simplicity, PC just is meant information terminal in the ensuing explanation.The 102nd, according to the schematic diagram of accompanying drawing 2 of the present invention, on the basis of common access server improved have utilize the line idle time that the access server of the function of advertising message is provided.The 103rd, the Advertisement Server of stores advertisements information, ad content both can be with medium periodic replication such as CDs in server, when also can utilize the Internet user less, for example midnight, morning etc. are automatic from the new advertising message of advertiser's site requests.The 104th, the local area network (LAN) of ISP inside, the 105th, router, the 106th, accounting server, the user plays an advertisement at every turn and just sends a control information to it, it gives a discount for user's expenses of surfing Internet by this control information, and the trustee to this advertisement collects the charges simultaneously.
When the user surfs the Net, move the private dialup program on the PC101 earlier.After login was finished, if the user allows to receive advertising message, PC101 sent a request that allows advertising message to access server 102, after access server 102 is received this request, enters the state that can send advertising message.So what access server 102 will be in good time extracts advertising message from Advertisement Server 103, and utilizes the free time of circuit with described agreement advertisement to be sent to PC101.Agreement will be discussed in detail in the back part of specification.When Advertisement Server 103 after access server 102 sends an advertisement, postpone a period of time, Advertisement Server 103 sends the control information that an advertisement finishes to PC101.Receive the control information of the advertisement end that Advertisement Server 106 is sent as PC101 after, dial-up program starts playing program automatically, sends a charge information that comprises user ID, advertisement and identifier to accounting server 106 after playing.After accounting server 106 is received, note this information, when clearing, collect advertising expenditure for user's discounting and to the advertiser.The main information of user's request of surfing the Net passes to local area network (LAN) 104 from the internet by router one 05, passes to access server 102 corresponding port again.
Fig. 2 is the structure principle chart according to the network configuration access server improvement part of Fig. 1, need to prove, because the concrete structure of various access servers is different, so access server does not draw in the drawings for realizing the necessary structure of original function, and, this figure is not an overall construction drawing, but the partial structurtes figure of some user ports.It is on the basis of common access server hardware, software to be done not too big improvement to obtain.Because access server will to agreement change with and the data transmission bauds at two ends widely different, so access server must have buffer memory.201 expressions send buffer memory among Fig. 2, the mixed information that comprises main information and advertising message that is dealt into this port on the local area network (LAN) is temporarily stored in earlier in the buffer memory 201, CPU analyzes it, it is promptly 202 medium to be sent that main information is sent to buffer memory 1, and it is promptly 203 medium to be sent that advertising message is sent to buffer memory 2.The transmission of advertising message in switch 204 controls 203 allows the transmission of advertising message when 204 closures, advertising message can not send when 204 disconnect.In addition, 204 are subjected to the control of CPU205, and CPU205 detects the information that receives buffer memory 206, after the control information of receiving the permission reception advertisement that information terminal is sent, CPU205 is 204 closures, and after not allowing of receiving that information terminal sends received the control information of advertisement, CPU205 disconnected 204.It should be noted that switch 204 closures only represent allow to send, actual whether send depend on channel selecting 207 gatings which, 207 concrete control procedure sees the program circuit of Fig. 3 for details.
In addition, 201 among Fig. 2 can not want, and the method for taking advertising message and main information to import from different ports respectively.For example, main information is imported from lan port, and advertising message is imported from the advertising message port of special use, and both store into respectively in 202 and 203.Be reflected among Fig. 1, just increase by 102 and 103 direct transmission line 107.The benefit of doing like this is the flow that has reduced local area network (LAN), can be because of advertising message and main information not conflicting and cause the delay of main information on local area network (LAN).
Fig. 3 is the internal structure schematic diagram according to the access server of Fig. 2, the flow chart of the control program of access server.Whether step 302 detects 202 is to exist in the buffer memory 1 to wait if waiting message is arranged in 202, then to enter the main information sent out step 303 and judge present gating passage.Can know that according to present gating passage the byte of a last transmission belongs to main information or advertising message, if main information then continues to send is step 306, if the byte of a last transmission is an advertising message then the telegram end that sends an advertising message is a step 304, finish the transmission of a frame advertising message, execution in step 305 then, switching channel just can begin to have sent main information to buffer memory 1.If step 302 detects and do not wait the main information sent out in 202, then whether execution in step 307 sense switches 204 are closed, if 204 disconnect, the expression user does not allow to send advertising message.If 204 closures then can send advertising message, then execution in step 308 is judged present gating passage, and the purpose in this step is similar to 303.If the byte of a last transmission is advertising message then continues to send advertising message, if the byte of a last transmission be main information then send the header of an advertising message earlier, send advertising message then.The concrete byte number N that once sends if execution speed is enough fast, can get N=1 by the actual conditions decision of system in step 311, reduces the influence to main information as far as possible.Otherwise,,, can get N and be not equal to 1 in order to improve executing efficiency if execution speed is fast inadequately.After sending N byte, it is the byte number of advertising message in the buffer memory that step 312 detects 203, if be less than threshold values X then to the control information of 103 one request of Advertisement Server fresh content.
Flow chart among Fig. 3 is the program flow diagram according to a kind of simple embodiment of the structure principle chart of Fig. 2, can be according to the different flow chart of actual conditions design of system.For example, if the system support is interrupted, can send main information in interrupt routine with detecting signal that buffer memory 1 remains to send out main information as interruption, like this, the efficient of program will be higher than the control method among Fig. 3.
Fig. 4 is the schematic network structure according to Fig. 1, the program flow diagram of the solicited message that the ad server processes access server is sent.In Advertisement Server 103, there is a user message table, comprises the information such as position of waiting message in the sign, this advertisement of user ID, current transmission advertisement.After Advertisement Server 103 is received the solicited message that access server 102 sends, execution in step 402 analyzes user's source address from solicited message, come identifying user with source address, and in information table, search this user's information, if this user exists, then change and go execution in step 405, if new user, then step 404 newly-built this user's in information table user profile.Step 405 is searched waiting message in the advertisement of the current transmission of this user and this advertisement according to user ID in user message table position constitutes the information that sends to access server 102 with this.Send and treat sending advertisement information execution in step 407 afterwards, judge whether to send an advertisement,, then delay time a period of time earlier if distributed an advertisement, send an advertisement ending message to information terminal 101 then, make information terminal 101 begin to play the advertisement of just having received.Wherein the time-delay of step 408 is to receive last advertising message for the outstanding message terminal.The concrete time can be determined to the byte number that access server 102 sends advertising message for the last time according to Advertisement Server 103.Certainly, time-delay is set can not guarantee information terminal 101 receives advertising message, but from hereinafter protocol section to knowing the discussion of video information, whether advertising message receives fully to the broadcast influence of advertisement and little.
In addition, can on Advertisement Server 103, preserve a customer data base, comprise contents such as user name, user's sex, age, occupation, interest.Change into and take just can comprise username information in the solicited message like this from the method for information terminal 101 to the control information of the newly-built user's request of Advertisement Server 103 transmissions.Extract user's related data according to user name from customer data base, can accomplish to send different classes of advertisement to different users targetedly.For example send the fashionable dress advertisement to the women more than 15 years old, the user who travels to hobby sends travel agency's advertisement or the like.Do like this and be sent out advertising effect improving each.
Fig. 5 is the schematic network structure according to Fig. 1, the program flow diagram of ad server processes user's off-lined signal.The user ID of step 502 analysis user off-lined signal is searched this user's information according to user ID in user message table, if exist, the information with regard to execution in step 504 these users of deletion if there is no, then is left intact and directly withdraws from.
The private dialup program of moving on the information terminal mainly contains following function:
1, the function that common dial-up program had.
2, receive the also function of stores advertisements information.
3, receive and handle the function of the ending message of Advertisement Server transmission.
4, play the function of advertisement.
5, send the function of charge information to accounting server.
6, according to user's needs the function that whether allows to receive advertising message is set at any time.
Fig. 6 is a program flow diagram of handling the ending message of Advertisement Server transmission in the private dialup program.Receive the advertisement finishing control information of Advertisement Server 103 transmissions at information terminal 101 after, execution in step 602 checks whether allow to receive advertisement, if do not allow to receive advertisement, user's browsing important information is described, also just say and to play advertisement immediately, can temporarily store this advertisement, play this advertisement when waiting user's state to be set to allow to receive advertisement again.If step 602 detects the user and allows to receive advertisement, then carry out 603 and play this advertisement.After finishing playing, send a charge information to accounting server 106.
The above basic functions of the special-purpose software of information terminal just can also be improved its function.For example, preserving the user likes advertisement to arrive the function of file; The network address that comprises advertisement company in advertisement finishing control information is for the user provides the hot link function; Other function of selective reception commercial paper or the like.
In addition, need to prove, access server sends the employed agreement of advertising message to information terminal can select less, the fairly simple agreement of number control signal, and the network communication protocol that can guarantee reliable transmission is adopted in various control information of starting to control making usefulness.
Good effect of the present invention is the free time that can utilize to greatest extent down channel, is not affecting usefulness Transmission advertising message as much as possible in the situation of family networking speed, thus the web advertisement is obtained better Effect.
Claims (10)
1, a kind of system that utilizes idle time of channel that advertisement is provided is characterized in that it comprises:
Information terminal; Comprise:
One receives the also device of stores advertisements information;
A device that receives and handle the control information of advertisement end;
The device of automatically actuated broadcast advertisement;
Send the device of charging control information;
Receive user's input, the device that whether allows the advertisement that receives is set;
An improved access server comprises:
Be used to control advertisement and whether allow the device that sends;
Be used for extracting the device of advertising message from Advertisement Server;
Be used to coordinate the device of main information and advertising message transmission;
An Advertisement Server comprises:
Be used to receive and handle the device of the control information that above-mentioned access server sends;
Be used for sending the device of advertising message to access server;
Be used for the device that sends control information to information terminal;
An accounting server comprises:
Be used to receive and handle the device of charge information.
2, the system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that the device of described automatically actuated broadcast advertisement comprises:
The control information that finishes according to the advertisement of receiving starts the device of playing;
Can be with the device of stronger error correcting capability play multimedia advertising message.
3, the system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that the information that device sent of described transmission charging control information comprises:
The sign of the user ID and the advertisement of being play.
4, the system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that the device whether described setting allows to receive advertisement comprises:
At any time accept the device of user's input;
Send the device of the control information that whether allows to receive advertisement to access server according to user's input.
5, the method and system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that described device from Advertisement Server extraction advertising message, comprising:
Detect the quantity of institute's stores advertisements content in the device of special stores advertisements information; When being less than threshold values, the quantity of ad content sends the device of solicited message to Advertisement Server.
6, the system that utilizes idle time of channel that advertisement is provided according to claim 1, it is characterized in that the described device that above-mentioned access server sends control information that is used to receive and handle, wherein control information comprises the control information of asking advertisement and the control information of user's off-line.
7, the system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that the described device that is used to coordinate main information and advertising message transmission, comprising:
The device that is used for special stores advertisements information;
Be used to detect the device of downlink information free time;
Be used to send the device of advertising message;
Be used to produce the device of advertising message header telegram end;
Be used to detect whether devices to be sent such as main information are arranged.
8, a kind of system that utilizes idle time of channel that advertisement is provided according to claim 1 is characterized in that describedly being used to control the device whether advertisement allow to send and comprising:
Receive the control information that whether allows to send advertisement that information terminal sends;
Control the device that can advertising message send according to the described control information of receiving.
9, a kind of method of utilizing idle time of channel that advertisement is provided is characterized in that this method comprises:
Access server utilizes free time to send advertising message to information terminal;
The advertising message that access server please be looked for novelty from Advertisement Server;
Advertisement Server sends advertisement ending message, the broadcast of control information terminal to information terminal;
Information terminal sends charge information to accounting server.
10, the method for utilizing idle time of channel that advertisement is provided according to claim 9 is characterized in that described access server utilizes free time transmission advertising message to comprise to the method for information terminal:
In case detect the down channel free time, send advertising message at once;
Wait to send out in case detected main information, stop to send advertising message at once;
Whether send according to user's needs control advertising message.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 99120627 CN1300146A (en) | 1999-12-16 | 1999-12-16 | Method and system of utilizing the idle time of channel for advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 99120627 CN1300146A (en) | 1999-12-16 | 1999-12-16 | Method and system of utilizing the idle time of channel for advertisement |
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| Publication Number | Publication Date |
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| CN1300146A true CN1300146A (en) | 2001-06-20 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 99120627 Pending CN1300146A (en) | 1999-12-16 | 1999-12-16 | Method and system of utilizing the idle time of channel for advertisement |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007048348A1 (en) * | 2005-10-27 | 2007-05-03 | Huawei Technologies Co., Ltd. | Method and system for realizing advertisement service charging |
| CN1744638B (en) * | 2004-08-30 | 2010-08-11 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| CN101330665B (en) * | 2008-07-21 | 2012-04-04 | 华为终端有限公司 | Method for receiving advertisement business by mobile equipment, mobile equipment and system |
| CN103905541A (en) * | 2002-08-30 | 2014-07-02 | 高通股份有限公司 | Server processing in providing messages for a wireless device connecting to a server |
-
1999
- 1999-12-16 CN CN 99120627 patent/CN1300146A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103905541A (en) * | 2002-08-30 | 2014-07-02 | 高通股份有限公司 | Server processing in providing messages for a wireless device connecting to a server |
| CN1744638B (en) * | 2004-08-30 | 2010-08-11 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| WO2007048348A1 (en) * | 2005-10-27 | 2007-05-03 | Huawei Technologies Co., Ltd. | Method and system for realizing advertisement service charging |
| CN101330665B (en) * | 2008-07-21 | 2012-04-04 | 华为终端有限公司 | Method for receiving advertisement business by mobile equipment, mobile equipment and system |
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