CN101154285A - Novel network advertisement for downloading electronic-edition gift certificate by mobile means - Google Patents
Novel network advertisement for downloading electronic-edition gift certificate by mobile means Download PDFInfo
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- CN101154285A CN101154285A CNA2007100859142A CN200710085914A CN101154285A CN 101154285 A CN101154285 A CN 101154285A CN A2007100859142 A CNA2007100859142 A CN A2007100859142A CN 200710085914 A CN200710085914 A CN 200710085914A CN 101154285 A CN101154285 A CN 101154285A
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- gift voucher
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Abstract
The invention discloses a novel network advertisement capable of realizing downloading an electronic version of gift certificate through mobile means, which comprises the following steps: (1) an advertising page in the form of a web page is opened; (2) an region containing a special mark for 'downloading' the gift certificate is arranged on the advertising page and is displayed together with the advertising content; (3) the region containing the special mark is clicked and the web page can jump to an 'inputting identifying code ' page after a user inputs a mobile phone number; (4) the user receives a short message or a multi-media message from the system, wherein, the content of the short message or the multi-media message is the identifying code; (5) the user inputs the identifying code into the web page, and the electronic version of gift certificate in the form of short message or multi-media message is sent to the mobile phone of the user. The invention provides a network advertisement method capable of sending the electronic version of gift certificate, thereby effectively improving the reachability of the network advertisement and accordingly improving the reward rate of the advertisement.
Description
Technical field
The present invention relates to the Internet advertising field.
Background technology
A product is promoted by the web advertisement by enterprise, or when launching an advertising campaign, coupon, coupons, gets prize is used as advertising campaign through regular meeting form.When an audient found Gift Voucher from this sales promotion, activity network advertisement, common way is: the audient was directly printed coupon with printer, held this coupon then and went to the place of businessman's formulation to receive the award.These modes have been brought some inconvenience to the audient, and a lot of audients realize downloading, thereby the enterprise of advertisement delivery have lost the chance of linking up with these potential customers because of not having printer at one's side or being inconvenient to print, and have reduced the accessibility of advertisement.
Summary of the invention
Comprise the steps: that (1) open advertising page, this advertising page is form web page (seeing Figure of description 1); (2) there are the zone and the advertisement content of " download " Gift Voucher special sign (comprising picture, Flash, literal etc.) to show (seeing Figure of description 2) together in this advertising page; (3) click the above-mentioned zone that special sign is arranged, audient's input handset number, webpage jumps to " please input validation sign indicating number " page then; (4) audient receives the note or the multimedia message of system, and content is an identifying code; (5) audient's input validation sign indicating number is to webpage, and the electronic edition Gift Voucher of this advertising campaign is pushed on audient's mobile phone with note or multimedia message mode;
" audient " who mentions in the literary composition is meant the viewer of the web advertisement.
The invention provides a kind of network advertisement method that pushes the electronic edition Gift Voucher, improved web advertisement accessibility very effectively, thereby improved the return rate of advertisement:
Embodiment
The technical solution used in the present invention is: a CLIENT PROGRAM (client) is arranged on the webpage, be responsible for submitting to the information of audient's typing; Background server is responsible for accepting the information that client sends, and makes judgement, then note/MMS gateway is sent corresponding instruction; Note/MMS gateway is according to the instruction of background server, to audient's sending short message by mobile phone or multimedia message.
This process sees Figure of description-Fig. 5 for details.
Concrete workflow is as follows:
(1), the phone number (seeing Figure of description 3) of audient's typing oneself on webpage, (client) program of the client on the webpage also sends to background server with this phone number as parameter;
(2), an identifying code generator program is arranged on the background server, can generate identifying code automatically.This identifying code can be at random, and also can be has specific binding relationship with phone number;
(3), background server sends instruction to note/MMS gateway;
(4), gateway is to audient's sending short message by mobile phone or multimedia message, the identifying code of content for generating;
(5), the audient obtains this identifying code and typing (seeing Figure of description 4) from the webpage, CLIENT PROGRAM (client) sends to background server with this identifying code.
(6), background server compares the identifying code of system's transmission and the identifying code of audient's typing.If the identifying code unanimity illustrates that then this audient is the legal holder of mobile phone, background server as note or multimedia message instruction, sends to note/MMS gateway with the electronic edition Gift Voucher of prior typing then, and gateway sends on this audient's the mobile phone;
(7) if do not match, prompting " typing identifying code again ".
Clearly can make multiple modifications and changes and not break away from the spirit and scope of the present invention to those skilled in the art the method for describing in the claim according to the present invention.Therefore, the invention is intended to cover modification of the present invention and the modification that provides in claims and the equivalent scope thereof.
Description of drawings
The exemplary advertising page that Fig. 1 in " Figure of description " describes;
Fig. 2 in " Figure of description " is more clear in order to illustrate, advertisement part among Fig. 1 is separated;
What Fig. 3 in " Figure of description " described is after the audient clicks Fig. 2, and the page of appearance requires audient's input handset number, as the carrier of downloading discounting/Gift Voucher;
What the Fig. 4 in " Figure of description " described is that the audient clicks the page that occurs after the cell-phone number of Fig. 3 and input oneself, and the identifying code that requires input audient mobile phone to receive is with the legitimacy of checking audient identity;
Fig. 5 in " Figure of description " describes is interactive relation between CLIENT PROGRAM, background server and the note/MMS gateway on the webpage.Intercommunication process for note/MMS gateway is the communication process of standard, does not repeat them here.
Claims (6)
1. realize the novel network advertisement that the electronic edition Gift Voucher is downloaded by mobile means for one kind.The means of communication that this method utilization is moved realizes downloading the function of electronic edition Gift Voucher, and is applied in the web advertisement, forms a kind of new-type network advertisement form.Its core concept is:
(1) open advertising page, this advertising page is a form web page;
(2) there are the zone and the advertisement content of " download " Gift Voucher special sign (comprising picture, Flash, literal etc.) to show together in this advertising page;
(3) click the above-mentioned zone that special sign is arranged, audient's input handset number, webpage jumps to " input validation sign indicating number " page then;
(4) audient receives the note or the multimedia message of system, and content is an identifying code;
(5) audient's input validation sign indicating number is to webpage, and the electronic edition Gift Voucher of this advertising campaign is pushed on audient's mobile phone with note or multimedia message mode;
" audient " who mentions in the literary composition is meant the viewer of the web advertisement.
The invention provides a kind of network advertisement method that pushes the electronic edition Gift Voucher, improved web advertisement accessibility very effectively, thereby improved the return rate of advertisement.
2. require described method according to right 1, it is characterized in that: the audient of described method can download the electronic edition Gift Voucher in the web advertisement.The electronic edition Gift Voucher can be coupon, coupons or the voucher of getting gift, but is not limited to this form.
3. require described method according to right 1 and 2, it is characterized in that: in the advertisement that described method is used a special sign is arranged, initiate " download " action for the audient.This sign can be a picture, Flash or passage, but be not limited to this several modes.
4. require described method according to right 1,2 and 3, it is characterized in that: the action of " download " of described application is initiated by the audient.
5. require described method according to right 1,2 and 3, it is characterized in that: before described application " download " action is initiated, have a checking mobile phone to be the legal process of holding of audient.This process is to realize by the mode that requires " input validation sign indicating number ", but is not limited to this mode.
6. require described method according to right 1,2 and 3, it is characterized in that: electronic edition Gift Voucher information is pushed on audient's mobile phone by note or multimedia message mode.The form that pushes can be character message or figure or the sound that has coded system, but is not limited to this mode.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100859142A CN101154285A (en) | 2007-03-01 | 2007-03-01 | Novel network advertisement for downloading electronic-edition gift certificate by mobile means |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100859142A CN101154285A (en) | 2007-03-01 | 2007-03-01 | Novel network advertisement for downloading electronic-edition gift certificate by mobile means |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101154285A true CN101154285A (en) | 2008-04-02 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100859142A Pending CN101154285A (en) | 2007-03-01 | 2007-03-01 | Novel network advertisement for downloading electronic-edition gift certificate by mobile means |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101154285A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103095844A (en) * | 2013-01-29 | 2013-05-08 | 李大庆 | Method and system for receiving and cancelling of message interaction type mobile bill after verification |
-
2007
- 2007-03-01 CN CNA2007100859142A patent/CN101154285A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103095844A (en) * | 2013-01-29 | 2013-05-08 | 李大庆 | Method and system for receiving and cancelling of message interaction type mobile bill after verification |
| CN103095844B (en) * | 2013-01-29 | 2016-03-23 | 李大庆 | Message interactive moves voucher and gets and check and write off method and system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C57 | Notification of unclear or unknown address | ||
| DD01 | Delivery of document by public notice |
Addressee: Fu Haibo Document name: Correction notice |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C41 | Transfer of patent application or patent right or utility model | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20080606 Address after: Beijing City, Fengtai District Fenghua Garden No. 7 Building No. 2 hospital 2209 Applicant after: Beijing maihe Telecom Technology Co. Ltd. Address before: Beijing city Chaoyang District West Road No. 19 Hong Kong International Garden 5 - 1 - 202 Applicant before: Fu Haibo |
|
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20080402 |