CA2733233C - Analyzing a content-requesting media item - Google Patents

Analyzing a content-requesting media item Download PDF

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Publication number
CA2733233C
CA2733233C CA2733233A CA2733233A CA2733233C CA 2733233 C CA2733233 C CA 2733233C CA 2733233 A CA2733233 A CA 2733233A CA 2733233 A CA2733233 A CA 2733233A CA 2733233 C CA2733233 C CA 2733233C
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CA
Canada
Prior art keywords
advertisements
publisher
content
analysis
request
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2733233A
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English (en)
French (fr)
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CA2733233A1 (en
Inventor
Xiaoming Chen
Girish Deodhar
Ryan Hickman
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Google LLC
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Google LLC
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Publication of CA2733233A1 publication Critical patent/CA2733233A1/en
Application granted granted Critical
Publication of CA2733233C publication Critical patent/CA2733233C/en
Active legal-status Critical Current
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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA2733233A 2008-08-08 2009-08-07 Analyzing a content-requesting media item Active CA2733233C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/188,723 US8566150B2 (en) 2008-08-08 2008-08-08 Analyzing a content-requesting media item
US12/188,723 2008-08-08
PCT/US2009/053168 WO2010017486A2 (en) 2008-08-08 2009-08-07 Analyzing a content-requesting media item

Publications (2)

Publication Number Publication Date
CA2733233A1 CA2733233A1 (en) 2010-02-11
CA2733233C true CA2733233C (en) 2018-01-16

Family

ID=41653765

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2733233A Active CA2733233C (en) 2008-08-08 2009-08-07 Analyzing a content-requesting media item

Country Status (8)

Country Link
US (1) US8566150B2 (enExample)
JP (1) JP5572629B2 (enExample)
KR (1) KR101686978B1 (enExample)
CN (1) CN102171714A (enExample)
AU (1) AU2009279489A1 (enExample)
BR (1) BRPI0917480A2 (enExample)
CA (1) CA2733233C (enExample)
WO (1) WO2010017486A2 (enExample)

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* Cited by examiner, † Cited by third party
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US8244517B2 (en) * 2008-11-07 2012-08-14 Yahoo! Inc. Enhanced matching through explore/exploit schemes
US8612435B2 (en) * 2009-07-16 2013-12-17 Yahoo! Inc. Activity based users' interests modeling for determining content relevance
US20110258050A1 (en) * 2010-04-16 2011-10-20 Bread Labs Inc. A Delaware Corporation Social advertising platform
US10699293B2 (en) * 2010-10-07 2020-06-30 Rakuten Marketing Llc Network based system and method for managing and implementing online commerce
US20120173327A1 (en) * 2011-01-03 2012-07-05 International Business Machines Corporation Promoting, delivering and selling information to intranet users
US10475084B2 (en) 2012-03-30 2019-11-12 Rewardstyle, Inc. System and method for dynamic creation of product links from a web browser application
US10535080B2 (en) 2012-03-30 2020-01-14 Rewardstyle, Inc. System and method for location based dynamic redirection of advertiser affiliate links for online advertising
US11288706B2 (en) 2012-03-30 2022-03-29 Rewardstyle, Inc. System and method for location based dynamic redirection of advertiser affiliate links for online advertising
US10748170B2 (en) * 2013-01-10 2020-08-18 Rakuten Usa, Inc. System and method for enhanced commerce
US9147198B2 (en) * 2013-01-10 2015-09-29 Rovi Technologies Corporation Systems and methods for providing an interface for data driven media placement
US10733633B2 (en) * 2013-07-19 2020-08-04 Oath Inc. Real time debugging in online video advertisement system
CN106371915B (zh) * 2015-07-24 2020-08-18 腾讯科技（深圳）有限公司 访问量分配方法和装置
US11170380B1 (en) * 2017-05-26 2021-11-09 Attentive Mobile Inc. Methods and apparatus for mobile device messaging-based communications using custom-generated deeplinks and based on the hyper text transfer protocol (HTTP)

Family Cites Families (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US7130808B1 (en) * 1999-12-29 2006-10-31 The Product Engine, Inc. Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
CA2409995C (en) * 2000-05-24 2010-01-12 Overture Services, Inc. Online media exchange
US7136871B2 (en) * 2001-11-21 2006-11-14 Microsoft Corporation Methods and systems for selectively displaying advertisements
JP2006113745A (ja) * 2004-10-13 2006-04-27 Serukomu:Kk インターネット広告システム
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US20070038508A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Normalized click-through advertisement pricing
US20070244753A1 (en) * 2005-08-26 2007-10-18 Spot Runner, Inc., A Delaware Corporation, Small Business Concern Systems and Methods For Media Planning, Ad Production, and Ad Placement For Print
JP4909360B2 (ja) * 2005-12-24 2012-04-04 リッチ メディア クラブ エルエルシィ 電子ネットワークを介して広告の作成、配布及び追跡するシステム及び方法
JP2007272814A (ja) * 2006-03-31 2007-10-18 Cyber Wing Corp 広告配信システム、広告配信方法及び広告配信プログラム
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
US20080270240A1 (en) * 2007-04-30 2008-10-30 Viva Chu Systems and methods of managing tasks assigned to an individual
BRPI0906215A2 (pt) * 2008-03-17 2018-10-23 Segmint Inc método e sistema para inserção de conteúdo segmentado
US8234159B2 (en) * 2008-03-17 2012-07-31 Segmint Inc. Method and system for targeted content placement
US20100228637A1 (en) * 2009-03-05 2010-09-09 Bhaskar Ghosh Architecture for an Online Advertisement Bidding System
US8135626B2 (en) * 2009-03-05 2012-03-13 Yahoo! Inc. Bid gateway architecture for an online advertisement bidding system
US9536249B2 (en) * 2010-09-29 2017-01-03 Excalibur Ip, Llc Measuring inline ad performance for third-party ad serving

Also Published As

Publication number Publication date
JP2011530747A (ja) 2011-12-22
WO2010017486A3 (en) 2010-05-20
US8566150B2 (en) 2013-10-22
CN102171714A (zh) 2011-08-31
KR101686978B1 (ko) 2016-12-28
KR20110053423A (ko) 2011-05-23
CA2733233A1 (en) 2010-02-11
AU2009279489A1 (en) 2010-02-11
JP5572629B2 (ja) 2014-08-13
BRPI0917480A2 (pt) 2015-12-01
WO2010017486A2 (en) 2010-02-11
US20100036703A1 (en) 2010-02-11

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Effective date: 20140807