CA2453679A1 - Advertising display for buses and other public transit vehicles - Google Patents
Advertising display for buses and other public transit vehicles Download PDFInfo
- Publication number
- CA2453679A1 CA2453679A1 CA002453679A CA2453679A CA2453679A1 CA 2453679 A1 CA2453679 A1 CA 2453679A1 CA 002453679 A CA002453679 A CA 002453679A CA 2453679 A CA2453679 A CA 2453679A CA 2453679 A1 CA2453679 A1 CA 2453679A1
- Authority
- CA
- Canada
- Prior art keywords
- advertising
- public transit
- strap
- board
- passenger assist
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 239000000758 substrate Substances 0.000 claims abstract description 12
- 238000000034 method Methods 0.000 description 3
- 239000004698 Polyethylene Substances 0.000 description 1
- 239000000853 adhesive Substances 0.000 description 1
- 230000001070 adhesive effect Effects 0.000 description 1
- 239000006260 foam Substances 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 229920003023 plastic Polymers 0.000 description 1
- 239000004033 plastic Substances 0.000 description 1
- 229920001084 poly(chloroprene) Polymers 0.000 description 1
- -1 polyethylene Polymers 0.000 description 1
- 229920000573 polyethylene Polymers 0.000 description 1
- 229920000915 polyvinyl chloride Polymers 0.000 description 1
- 125000000391 vinyl group Chemical group [H]C([*])=C([H])[H] 0.000 description 1
- 229920002554 vinyl polymer Polymers 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60N—SEATS SPECIALLY ADAPTED FOR VEHICLES; VEHICLE PASSENGER ACCOMMODATION NOT OTHERWISE PROVIDED FOR
- B60N3/00—Arrangements or adaptations of other passenger fittings, not otherwise provided for
- B60N3/02—Arrangements or adaptations of other passenger fittings, not otherwise provided for of hand grips or straps
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60R—VEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
- B60R13/00—Elements for body-finishing, identifying, or decorating; Arrangements or adaptations for advertising purposes
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60R—VEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
- B60R13/00—Elements for body-finishing, identifying, or decorating; Arrangements or adaptations for advertising purposes
- B60R13/10—Registration, licensing, or like devices
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60R—VEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
- B60R11/00—Arrangements for holding or mounting articles, not otherwise provided for
- B60R2011/0001—Arrangements for holding or mounting articles, not otherwise provided for characterised by position
- B60R2011/0003—Arrangements for holding or mounting articles, not otherwise provided for characterised by position inside the vehicle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60R—VEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
- B60R11/00—Arrangements for holding or mounting articles, not otherwise provided for
- B60R2011/0042—Arrangements for holding or mounting articles, not otherwise provided for characterised by mounting means
- B60R2011/0049—Arrangements for holding or mounting articles, not otherwise provided for characterised by mounting means for non integrated articles
- B60R2011/005—Connection with the vehicle part
- B60R2011/0052—Connection with the vehicle part using screws, bolts, rivets or the like
Landscapes
- Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Mechanical Engineering (AREA)
- Transportation (AREA)
- Passenger Equipment (AREA)
Abstract
An advertising display for use in a public transit vehicle comprising a substrate containing advertising indicia and fastening means attached to the substrate for attaching the substrate to a passenger assist strap in the vehicle.
Description
ADVERTISING DISPLAY FOR BUSES AND OTHER
PUBLIC TRANSIT VEHICLES
FIELD OF THE INVENTION
This invention relates generally to an advertising display and more specifically, to an advertising display for passenger assist straps which are commonly used in buses, streetcars, trolleys, shuttles, subways, commuter trains, and other public transit vehicles.
BACKGROUND OF THE INVENTION
The advertisement of products and services takes many forms. A distinction can be drawn between advertisements that exist inside the home, such as those broadcast on television, and those that exist outside the home, such as those appearing on outdoor billboards and posters. Within the field of outdoor advertising, there is a further subgroup that can be referred to as public transit advertising. Some pre-existing forms of public transit advertising are poster media placed inside of public transit vehicles such as buses. This type of advertising is effective for a number of reasons. First, a large number of people may use a public transit vehicle on any given day. Second, many people use the same public transit service many times per week and therefore can be exposed to the same advertising messages multiple times. Third, the passengers are a captive audience of the advertising messages placed inside of the vehicle for the duration of their ride.
Although such advertising is particularly effective, there are physical limits to the amount of space that advertising media can take up within a public transit vehicle. Accordingly, there is a need for a novel advertising medium for the interior of a public transit vehicle placed in such a way so as to increase the amount of available space for advertising messages and make use of space within public transit vehicles not previously utilized for the display of advertising messages.
PUBLIC TRANSIT VEHICLES
FIELD OF THE INVENTION
This invention relates generally to an advertising display and more specifically, to an advertising display for passenger assist straps which are commonly used in buses, streetcars, trolleys, shuttles, subways, commuter trains, and other public transit vehicles.
BACKGROUND OF THE INVENTION
The advertisement of products and services takes many forms. A distinction can be drawn between advertisements that exist inside the home, such as those broadcast on television, and those that exist outside the home, such as those appearing on outdoor billboards and posters. Within the field of outdoor advertising, there is a further subgroup that can be referred to as public transit advertising. Some pre-existing forms of public transit advertising are poster media placed inside of public transit vehicles such as buses. This type of advertising is effective for a number of reasons. First, a large number of people may use a public transit vehicle on any given day. Second, many people use the same public transit service many times per week and therefore can be exposed to the same advertising messages multiple times. Third, the passengers are a captive audience of the advertising messages placed inside of the vehicle for the duration of their ride.
Although such advertising is particularly effective, there are physical limits to the amount of space that advertising media can take up within a public transit vehicle. Accordingly, there is a need for a novel advertising medium for the interior of a public transit vehicle placed in such a way so as to increase the amount of available space for advertising messages and make use of space within public transit vehicles not previously utilized for the display of advertising messages.
SUMMARY OF THE INVENTION
Accordingly, the present invention relates to an improved advertising display and method thereof for use in public transit vehicles.
In one embodiment, the invention relates to an advertising display for use in a public transit vehicle comprising a substrate including advertising and fastening means attached to the substrate for attaching the substrate to a passenger assist strap in the vehicle.
In another embodiment, the invention relates to a combination advertising display and passenger assist strap comprising an advertising substrate and attachment means securing the display to the strap.
BRIEF DESCRIPTION OF THE DRAWINGS
The invention is described in greater detail with reference to the accompanying drawings, which illustrate a preferred embodiment of the invention, and wherein:
Figure 1 is an exploded view of the components of an advertising display according to the present invention; and Figure 2 is a side view of the advertising medium of Fig. 1 installed on a passenger assist strap.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
Referring to Figures 1 and 2, a passenger assist strap indicated generally at is a generally flexible strap which hangs at about head/eye level from the overhead railings (not shown) that run the length of the public transit vehicle's interior. The strap 2 includes a main loop 4 which passengers can hold to steady themselves while they are standing within the public transit vehicle, a second loop 6 for suspending the strap 2 from the overhead railing and a neck portion 8 between the loops 4 and 6. The neck 8 has the opening 9. Generally, there are multiple passenger assist straps within a single public transit vehicle.
In a preferred embodiment of the invention, the advertising medium is a rectangular advertising board substrate 10 made of plastic or the like which is securely attachable to the passenger assist strap 2 in such a way so that the advertising message printed on the board 10 is positioned at approximately eye-level for standing passengers and is highly visible to many passengers within the vehicle. An advertising message or indicia indicated generally at 12 is printed on or otherwise affixed to the front of the board 10, which in the preferred embodiment, serves as the advertising medium. The board 10 can be rigid or flexible and can be a variety of shapes. The board 10 can be two-dimensional or have a three-dimensional relief quality. Other suitable materials which can be used for the board 10 include vinyl, PVC, neoprene, polyethylene, foam board, laminated paper, card stock and any combination thereof. The board 10 is attached to the passenger assist strap 2 by means of a fastener indicated generally at 14.
The fastener 14 includes a U-shaped bracket 16 with arms 17 attached to the back of the board 10 by use of an adhesive, or through the forming process, and clamp hardware including a front plate 18 with an opening 19, a back plate 20 with an opening 21, a bolt 22 and a nut 24. To mount the board 10 on the strap 2, the plates 18 and 20 are first affixed to the front and back of a neck 8 or the strap 2 and held in place by passing the bolt 22 through the openings 21, 9 and 19 and locking the bolt 22 with nut 24. The board 10 is then attached to the strap 2 by loosening the plate 18 and engaging the arms 17 of bracket 16 with the plate 18, and then tightening the plate 18 such that the arms 17 become wedged between the plate and the neck 8. One portion of the fastener 14 is affixed to the board 10.
Another portion of the fastener extends from the board 10 and attaches to the passenger assist strap 2.
Accordingly, the present invention relates to an improved advertising display and method thereof for use in public transit vehicles.
In one embodiment, the invention relates to an advertising display for use in a public transit vehicle comprising a substrate including advertising and fastening means attached to the substrate for attaching the substrate to a passenger assist strap in the vehicle.
In another embodiment, the invention relates to a combination advertising display and passenger assist strap comprising an advertising substrate and attachment means securing the display to the strap.
BRIEF DESCRIPTION OF THE DRAWINGS
The invention is described in greater detail with reference to the accompanying drawings, which illustrate a preferred embodiment of the invention, and wherein:
Figure 1 is an exploded view of the components of an advertising display according to the present invention; and Figure 2 is a side view of the advertising medium of Fig. 1 installed on a passenger assist strap.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
Referring to Figures 1 and 2, a passenger assist strap indicated generally at is a generally flexible strap which hangs at about head/eye level from the overhead railings (not shown) that run the length of the public transit vehicle's interior. The strap 2 includes a main loop 4 which passengers can hold to steady themselves while they are standing within the public transit vehicle, a second loop 6 for suspending the strap 2 from the overhead railing and a neck portion 8 between the loops 4 and 6. The neck 8 has the opening 9. Generally, there are multiple passenger assist straps within a single public transit vehicle.
In a preferred embodiment of the invention, the advertising medium is a rectangular advertising board substrate 10 made of plastic or the like which is securely attachable to the passenger assist strap 2 in such a way so that the advertising message printed on the board 10 is positioned at approximately eye-level for standing passengers and is highly visible to many passengers within the vehicle. An advertising message or indicia indicated generally at 12 is printed on or otherwise affixed to the front of the board 10, which in the preferred embodiment, serves as the advertising medium. The board 10 can be rigid or flexible and can be a variety of shapes. The board 10 can be two-dimensional or have a three-dimensional relief quality. Other suitable materials which can be used for the board 10 include vinyl, PVC, neoprene, polyethylene, foam board, laminated paper, card stock and any combination thereof. The board 10 is attached to the passenger assist strap 2 by means of a fastener indicated generally at 14.
The fastener 14 includes a U-shaped bracket 16 with arms 17 attached to the back of the board 10 by use of an adhesive, or through the forming process, and clamp hardware including a front plate 18 with an opening 19, a back plate 20 with an opening 21, a bolt 22 and a nut 24. To mount the board 10 on the strap 2, the plates 18 and 20 are first affixed to the front and back of a neck 8 or the strap 2 and held in place by passing the bolt 22 through the openings 21, 9 and 19 and locking the bolt 22 with nut 24. The board 10 is then attached to the strap 2 by loosening the plate 18 and engaging the arms 17 of bracket 16 with the plate 18, and then tightening the plate 18 such that the arms 17 become wedged between the plate and the neck 8. One portion of the fastener 14 is affixed to the board 10.
Another portion of the fastener extends from the board 10 and attaches to the passenger assist strap 2.
In another embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener having an arm-like portion which is wedged between the plate 18 and/ or 20 and the neck 8 so that the arm-like portion of the fastener protrudes from any of: the bottom of plate 18 and/ or 20; the top of plate 18 and/ or 20; the left side of plate 18 and/ or 20; the right side of plate 18 and/or 20; or any combination thereof.
In yet another embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by inserting a portion of a fastener having flexible clips which are inserted, into slots cut or formed in the clamp hardware component of the passenger assist strap so that one or more teeth on the fastener clips are positioned between the clamp hardware portion of the passenger assist strap and the strap portion of the passenger assist strap.
In still another embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener having flexible clips which are inserted, into slots cut or formed in the clamp hardware component of the passenger assist strap so that one or more teeth on the fastener clips are positioned within a cavity in the clamp hardware portion of the passenger assist strap.
In a further embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener having one or more fixed knobs which are inserted, into one or more receptacles cut or formed in the clamp hardware component of the passenger assist strap so that the fastener and hence the medium are attached to the passenger assist strap.
In a still further embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by looping or clamping one portion of the fastener around the passenger assist strap 2 at or near the vicinity of the neck 8.
In yet another embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by inserting a portion of a fastener having flexible clips which are inserted, into slots cut or formed in the clamp hardware component of the passenger assist strap so that one or more teeth on the fastener clips are positioned between the clamp hardware portion of the passenger assist strap and the strap portion of the passenger assist strap.
In still another embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener having flexible clips which are inserted, into slots cut or formed in the clamp hardware component of the passenger assist strap so that one or more teeth on the fastener clips are positioned within a cavity in the clamp hardware portion of the passenger assist strap.
In a further embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener having one or more fixed knobs which are inserted, into one or more receptacles cut or formed in the clamp hardware component of the passenger assist strap so that the fastener and hence the medium are attached to the passenger assist strap.
In a still further embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by looping or clamping one portion of the fastener around the passenger assist strap 2 at or near the vicinity of the neck 8.
In a yet further embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by attaching the board 10 directly to the neck 8 by use of the bolt 22 and nut 24. An opening is provided in the board 10 for receiving the bolt 22. In this embodiment, plate 18 and plate 20 can optionally be permanently removed.
In an additional embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by looping one portion of the fastener between the overhead railing of the public transit vehicle and the second loop 6 of the passenger assist strap 2 that encircles the overhead railing.
In a further additional embodiment of the present invention, the board 10 is secured directly to the overhead railing of the vehicle by means of a fastener such as loop or clip and is optionally attached to the passenger assist strap 2.
From the foregoing it is to be appreciated that the present invention provides a medium for advertising and method for attaching said medium to passenger assist straps commonly used in public transit vehicles so that such advertising is visible and in plain view of passengers.
Although particular embodiments of the invention have been described in detail for purposes of illustration, various modifications may be made without departing from the spirit and scope of the invention. Accordingly, the invention is not to be limited, except as by the appended claims.
In an additional embodiment of the present invention, the board 10 is attached to the passenger assist strap 2 by use of a fastener by looping one portion of the fastener between the overhead railing of the public transit vehicle and the second loop 6 of the passenger assist strap 2 that encircles the overhead railing.
In a further additional embodiment of the present invention, the board 10 is secured directly to the overhead railing of the vehicle by means of a fastener such as loop or clip and is optionally attached to the passenger assist strap 2.
From the foregoing it is to be appreciated that the present invention provides a medium for advertising and method for attaching said medium to passenger assist straps commonly used in public transit vehicles so that such advertising is visible and in plain view of passengers.
Although particular embodiments of the invention have been described in detail for purposes of illustration, various modifications may be made without departing from the spirit and scope of the invention. Accordingly, the invention is not to be limited, except as by the appended claims.
Claims (2)
1. An advertising display for use in a public transit vehicle comprising:
a substrate containing advertising indicia; and fastening means attached to the substrate for attaching the substrate to a passenger assist strap in the vehicle.
a substrate containing advertising indicia; and fastening means attached to the substrate for attaching the substrate to a passenger assist strap in the vehicle.
2. A combination advertising display and public transit vehicle passenger assist strap comprising:
an advertising substrate and attachment means securing the display to the strap.
an advertising substrate and attachment means securing the display to the strap.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002453679A CA2453679A1 (en) | 2003-12-18 | 2003-12-18 | Advertising display for buses and other public transit vehicles |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002453679A CA2453679A1 (en) | 2003-12-18 | 2003-12-18 | Advertising display for buses and other public transit vehicles |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2453679A1 true CA2453679A1 (en) | 2005-06-18 |
Family
ID=34658582
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002453679A Abandoned CA2453679A1 (en) | 2003-12-18 | 2003-12-18 | Advertising display for buses and other public transit vehicles |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2453679A1 (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| DE102007057590A1 (en) * | 2007-11-28 | 2009-06-25 | Martin Kistner | Holding device used in public transport comprises an information support which encloses parts of a spacer |
| NL1035876C2 (en) * | 2008-08-27 | 2009-08-12 | Ijmert Benjamin | Safety hammer for use in vehicle, has handle positioned in ceiling of vehicle, so that hammer is accessible for passengers, where handle has flashing LED lamp |
| EP2186677A1 (en) | 2008-11-13 | 2010-05-19 | Antonio Ricardo Pacheco | Advertisement handle coupled with grab bar of passager transportation vehicles |
| DE102011013064A1 (en) * | 2011-03-04 | 2012-09-06 | Happich Gmbh | Retaining loop, particularly fixed loop for vehicles, has retaining strap belt and retaining strap closure area, where retaining strap belt is reinforced over fabric band |
| WO2013023259A1 (en) | 2011-08-17 | 2013-02-21 | Antonio Ricardo Pacheco | Improvements made to the structural design of a message-conveying device, with the provision of a through-compartment for one medium to be replaced by the insertion of another, or the provision of a cut-out |
| US10043423B2 (en) | 2016-10-05 | 2018-08-07 | Antonio Ricardo Pacheco | Printed media display with double sheet or tilting windows to insert or replace exposed media |
-
2003
- 2003-12-18 CA CA002453679A patent/CA2453679A1/en not_active Abandoned
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| DE102007057590A1 (en) * | 2007-11-28 | 2009-06-25 | Martin Kistner | Holding device used in public transport comprises an information support which encloses parts of a spacer |
| NL1035876C2 (en) * | 2008-08-27 | 2009-08-12 | Ijmert Benjamin | Safety hammer for use in vehicle, has handle positioned in ceiling of vehicle, so that hammer is accessible for passengers, where handle has flashing LED lamp |
| EP2186677A1 (en) | 2008-11-13 | 2010-05-19 | Antonio Ricardo Pacheco | Advertisement handle coupled with grab bar of passager transportation vehicles |
| DE102011013064A1 (en) * | 2011-03-04 | 2012-09-06 | Happich Gmbh | Retaining loop, particularly fixed loop for vehicles, has retaining strap belt and retaining strap closure area, where retaining strap belt is reinforced over fabric band |
| WO2013023259A1 (en) | 2011-08-17 | 2013-02-21 | Antonio Ricardo Pacheco | Improvements made to the structural design of a message-conveying device, with the provision of a through-compartment for one medium to be replaced by the insertion of another, or the provision of a cut-out |
| US10043423B2 (en) | 2016-10-05 | 2018-08-07 | Antonio Ricardo Pacheco | Printed media display with double sheet or tilting windows to insert or replace exposed media |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Discontinued | ||
| FZDE | Discontinued |
Effective date: 20060321 |