CA2381349A1 - Method for optimizing net present value of a cross-selling marketing campaign - Google Patents

Method for optimizing net present value of a cross-selling marketing campaign Download PDF

Info

Publication number
CA2381349A1
CA2381349A1 CA002381349A CA2381349A CA2381349A1 CA 2381349 A1 CA2381349 A1 CA 2381349A1 CA 002381349 A CA002381349 A CA 002381349A CA 2381349 A CA2381349 A CA 2381349A CA 2381349 A1 CA2381349 A1 CA 2381349A1
Authority
CA
Canada
Prior art keywords
customer
optimizing
cross
anpv
linear
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002381349A
Other languages
English (en)
French (fr)
Inventor
Yuri Galperin
Vladimir Fishman
Leonid Gibiansky
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Experian Information Solutions LLC
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2381349A1 publication Critical patent/CA2381349A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Complex Calculations (AREA)
CA002381349A 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign Abandoned CA2381349A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US14745699P 1999-08-06 1999-08-06
US60/147,456 1999-08-06
PCT/US2000/021453 WO2001011522A2 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign

Publications (1)

Publication Number Publication Date
CA2381349A1 true CA2381349A1 (en) 2001-02-15

Family

ID=22521639

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002381349A Abandoned CA2381349A1 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign

Country Status (5)

Country Link
EP (1) EP1212717A2 (https=)
JP (1) JP2003526139A (https=)
AU (1) AU769761B2 (https=)
CA (1) CA2381349A1 (https=)
WO (1) WO2001011522A2 (https=)

Families Citing this family (44)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993493B1 (en) 1999-08-06 2006-01-31 Marketswitch Corporation Method for optimizing net present value of a cross-selling marketing campaign
EP1500020A2 (en) 2002-04-30 2005-01-26 Veridiem Inc. Marketing optimization system
US7831615B2 (en) 2003-10-17 2010-11-09 Sas Institute Inc. Computer-implemented multidimensional database processing method and system
US8346593B2 (en) 2004-06-30 2013-01-01 Experian Marketing Solutions, Inc. System, method, and software for prediction of attitudinal and message responsiveness
US7689528B2 (en) 2004-07-09 2010-03-30 Fair Isaac Corporation Method and apparatus for a scalable algorithm for decision optimization
US8732004B1 (en) 2004-09-22 2014-05-20 Experian Information Solutions, Inc. Automated analysis of data to generate prospect notifications based on trigger events
US7624054B2 (en) 2005-08-25 2009-11-24 Sas Institute Inc. Financial risk mitigation optimization systems and methods
US7634431B2 (en) 2006-03-08 2009-12-15 Sas Institute Inc. Systems and methods for costing reciprocal relationships
US7711636B2 (en) 2006-03-10 2010-05-04 Experian Information Solutions, Inc. Systems and methods for analyzing data
US7813948B2 (en) 2006-08-25 2010-10-12 Sas Institute Inc. Computer-implemented systems and methods for reducing cost flow models
US8036979B1 (en) 2006-10-05 2011-10-11 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US8027871B2 (en) 2006-11-03 2011-09-27 Experian Marketing Solutions, Inc. Systems and methods for scoring sales leads
US8606666B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. System and method for providing an aggregation tool
US8606626B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. Systems and methods for providing a direct marketing campaign planning environment
WO2008147918A2 (en) 2007-05-25 2008-12-04 Experian Information Solutions, Inc. System and method for automated detection of never-pay data sets
US8024241B2 (en) 2007-07-13 2011-09-20 Sas Institute Inc. Computer-implemented systems and methods for cost flow analysis
US7996331B1 (en) 2007-08-31 2011-08-09 Sas Institute Inc. Computer-implemented systems and methods for performing pricing analysis
US8050959B1 (en) 2007-10-09 2011-11-01 Sas Institute Inc. System and method for modeling consortium data
US7930200B1 (en) 2007-11-02 2011-04-19 Sas Institute Inc. Computer-implemented systems and methods for cross-price analysis
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US8200518B2 (en) 2008-02-25 2012-06-12 Sas Institute Inc. Computer-implemented systems and methods for partial contribution computation in ABC/M models
US8296182B2 (en) 2008-08-20 2012-10-23 Sas Institute Inc. Computer-implemented marketing optimization systems and methods
US20100174638A1 (en) 2009-01-06 2010-07-08 ConsumerInfo.com Report existence monitoring
US8639920B2 (en) 2009-05-11 2014-01-28 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9652802B1 (en) 2010-03-24 2017-05-16 Consumerinfo.Com, Inc. Indirect monitoring and reporting of a user's credit data
US9152727B1 (en) 2010-08-23 2015-10-06 Experian Marketing Solutions, Inc. Systems and methods for processing consumer information for targeted marketing applications
US8930262B1 (en) 2010-11-02 2015-01-06 Experian Technology Ltd. Systems and methods of assisted strategy design
WO2012112781A1 (en) 2011-02-18 2012-08-23 Csidentity Corporation System and methods for identifying compromised personally identifiable information on the internet
US11030562B1 (en) 2011-10-31 2021-06-08 Consumerinfo.Com, Inc. Pre-data breach monitoring
US10255598B1 (en) 2012-12-06 2019-04-09 Consumerinfo.Com, Inc. Credit card account data extraction
US8812387B1 (en) 2013-03-14 2014-08-19 Csidentity Corporation System and method for identifying related credit inquiries
US10102536B1 (en) 2013-11-15 2018-10-16 Experian Information Solutions, Inc. Micro-geographic aggregation system
US10262362B1 (en) 2014-02-14 2019-04-16 Experian Information Solutions, Inc. Automatic generation of code for attributes
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses
US11257117B1 (en) 2014-06-25 2022-02-22 Experian Information Solutions, Inc. Mobile device sighting location analytics and profiling system
US10339527B1 (en) 2014-10-31 2019-07-02 Experian Information Solutions, Inc. System and architecture for electronic fraud detection
US10242019B1 (en) 2014-12-19 2019-03-26 Experian Information Solutions, Inc. User behavior segmentation using latent topic detection
US11151468B1 (en) 2015-07-02 2021-10-19 Experian Information Solutions, Inc. Behavior analysis using distributed representations of event data
US9767309B1 (en) 2015-11-23 2017-09-19 Experian Information Solutions, Inc. Access control system for implementing access restrictions of regulated database records while identifying and providing indicators of regulated database records matching validation criteria
US10678894B2 (en) 2016-08-24 2020-06-09 Experian Information Solutions, Inc. Disambiguation and authentication of device users
US10699028B1 (en) 2017-09-28 2020-06-30 Csidentity Corporation Identity security architecture systems and methods
US10896472B1 (en) 2017-11-14 2021-01-19 Csidentity Corporation Security and identity verification system and architecture
US11682041B1 (en) 2020-01-13 2023-06-20 Experian Marketing Solutions, Llc Systems and methods of a tracking analytics platform
US12430646B2 (en) 2021-04-12 2025-09-30 Csidentity Corporation Systems and methods of generating risk scores and predictive fraud modeling

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6070142A (en) * 1998-04-17 2000-05-30 Andersen Consulting Llp Virtual customer sales and service center and method
US6064973A (en) * 1998-04-17 2000-05-16 Andersen Consulting Llp Context manager and method for a virtual sales and service center
US6115693A (en) * 1998-04-17 2000-09-05 Andersen Consulting Llp Quality center and method for a virtual sales and service center

Also Published As

Publication number Publication date
AU6400900A (en) 2001-03-05
WO2001011522A2 (en) 2001-02-15
AU769761B2 (en) 2004-02-05
WO2001011522A8 (en) 2001-12-27
EP1212717A2 (en) 2002-06-12
JP2003526139A (ja) 2003-09-02

Similar Documents

Publication Publication Date Title
US6993493B1 (en) Method for optimizing net present value of a cross-selling marketing campaign
CA2381349A1 (en) Method for optimizing net present value of a cross-selling marketing campaign
Chamberlain et al. Customer lifetime value prediction using embeddings
US20080126173A1 (en) Custom survey generation method and system
CN118313881A (zh) 基于遗传算法优化的电商广告投放方法
Jamalpur et al. Applications of deep learning in marketing analytics: predictive modeling and segmenting customers
US20200175530A1 (en) Pathing and attribution in marketing analytics
Fang et al. A HITS-based model for facility location decision
Henderson et al. Single and multiple industry economic contribution analysis using IMPLAN. Forest and Wildlife Research Center
Zhang et al. Sales forecasting and data-driven marketing strategies for E-commerce platforms using XGBoost
Ram et al. Digital technology adoption behaviour in the context of unorganised retail: towards a technology continuance theory
CN113034193A (zh) 一种app2vec在风控系统中建模的工作方法
CN118967255A (zh) 一种线上商品推广管理系统及方法
Insani et al. Business intelligence for profiling of telecommunication customers
US7908165B2 (en) Method and apparatus for generating performance curves
Rajagukguk An Implementation of Loyalty Program Theory Based on Recency Frequency Monetary Score in Information Systems to Increase Customer Loyalty
Irfan et al. Product Innovation Strategy in Increasing the Competitiveness of MSMEs in the Digital Era
Dixit et al. Investigating determinants of information technology investments by indian firms
CN118798942B (zh) 一种数据价值可视化分析系统
Koppány Macroeconomic Impacts of the University and Industry Cooperation Centre of Győr: Some Methods of Aalysis with Input-Output Tables and the SZEconomy-GyőRIO Model
Safadi Case Study, Cairo-Amman Bank-Jordan: Improving an Organization by the use of Smart Phones and IPads which are Considered the Basics of the Supply Chain Management (SCM)
Zheng et al. Exploring Human-Computer Interaction in Database Marketing of Ecommerce Stores Through AI-Powered CAD.
Zhang et al. Precise Issuance of Meituan Merchants’ Coupons with Machine Learning
Rochmawan et al. The Impact of Search Engine Optimization (SEO) Techniques on the Sales Performance of E-Commerce MSMEs at the Shopee Campus in Semarang City
Hao Research on Building System of Brand Operation Effect Prediction Model Based on Machine Learning

Legal Events

Date Code Title Description
EEER Examination request
FZDE Discontinued

Effective date: 20160202