BRPI0803889A2 - system for the dissemination of digital content applied to mobile / cellular telephony or similar - Google Patents

Abstract

The present invention particularly comprises a system for sending and displaying messages associated with a media element, conveyed at any time when the subscriber interacts with the apparatus, where the telephone carrier is able to create a list of advertisers and / or information. , whose products and / or services will be offered to the telephony user through exposure in the telephone display of a media resource, and the selection of messages and / or information will follow a business rule according to profile and location. subscriber at the time of use.

Description

SYSTEM FOR DISCLOSURE OF DIGITAL CONTENTS APPLIED MOBILE / MOBILE OR SIMILAR

The present invention relates to a digital content broadcasting system applied to a mobile / cellular telephone or the like where the user receives targeted and segmented information through the handset's display, when interacting with said handset, distributed by the telephone service operators and stored in the handsets. terminals used by subscribers of said telephone services.

The present invention particularly comprises a system for sending and displaying messages associated with a media element, conveyed at any time when the subscriber interacts with the device to verify a mobile phone event itself, where the telephone operator is able to create a list of advertisers and / or information, the products and / or services of which will be offered to the telephone user through the exposure on the telephonic display of a media feature, and the selection of messages and / or information will follow a business rule according to the subscriber's profile and location in the telephone. hourly use of the device, directing messages and / or information relevant from the point of view of the intended recipient to their location at the time of display.

Also according to the invention, the user will receive benefits in his plan such as discounts on his invoice or minutes and free messages according to the number of ads viewed, or will gain promotions in events of his choice, also offering the option of saving the advertisement, as this it may include some discount coupon, bar code or a link to some website.

BACKGROUND OF THE INVENTION

Advertising is recognized as one of the most suitable means for the amortization and distribution of operating costs of modern mass-communication technological infrastructures. Wireless communication today represents the world's largest mass communications market, with a level of penetration and infinitely higher exposure than television networks, and is no longer considered a luxury, but has become a commodity and a major element of promotion and of social integration.

The dilution of the costs of these services depends on the increase in subscriber numbers or infrastructure sharing by various types of services or a combination of the two.

Advertising then emerges as an additional source of revenue to alleviate infrastructure users' costs. In these cases, the costs are no longer covered only by users, but also by those who benefit from them.

With the evolution of mobile handset technology, the market is looking for marketing solutions that take advantage of these developments, benefiting from the great visual appeal of advertisements transmitted through the imagery, videos and / or music made possible by the new gadgets. Advertising messages have been carried in text form and distributed as "text messages" via "ShortMessages" or "SMS". It is currently the only way to distribute advertising on cellular networks. Use of torpedoes for the distribution of advertisements has been displeasing to all users, having been a reason for heavy complaints with the operators. The reason for these complaints lies in the need for subscribers to be required to "open" their mailboxes to read them every time they receive signals that new messages are available, in addition to the fact that it is a totally intrusive operation, and that it can come at a totally timely time. inconvenient for the user.

SMS is a highly efficient means of exchanging information of interest to subscribers. It turns out that with the increasing amount of advertising messages via SMS, the subscriber stops checking their messages received, because it expects that in most cases, the text messages refer to advertisements. In these cases the advertisements are unacceptable by subscribers even though this could bring some advantages to them.

The way out was to find a way to disseminate advertising and / or information to mobile / cellular subscribers, which would not change the way subscribers interact with their handsets, and would only serve at times when the user uses the cell phone to check for an event of their own. mobile phone, such as when the phone rings, as long as subscribers with discounts / or promotions are contemplated.

Already known in the state of the art are some systems for publicizing advertising messages in telephone networks that have distinct characteristics from the object now claimed.

Document MU 7500850-5 refers to an automatic telephone answering system which, by intercepting a telephone call, among other options, discloses the receiving subscriber's advertisement via previously recorded messages.

WO 02/01840 relates to a process for advertising on fixed, mobile and cellular telecommunications networks. However, such a process is based on voice message advertising, where the subscriber has to access a specific server to search for an advertisement of interest.

JP 2001309443 relates to a process for the delivery of wireless advertising through short message (SMS) and / or e-mail advertising. Such process differs from the one advocated by the present patent application since, essentially, they are text messages that oblige the user to search for the message in its input box.

EP 1253539 relates to a process for distributing advertising information over a wireless private network through two subscribers. It also provides for the existence of an intermediary to operationalize the system. Such a process differs from the one advocated by this patent application, since it was not designed for public walls, but for short-range private networks and was further developed for communication between subscriber terminals.

Document BR UM 8100681-0 illustrates a fixed and mobile marketing system characterized by sending messages containing advertising or commercial content to registered customers, with the customer receiving a discounted amount on his / her telephone account for each message received. In this system, the client receives any message at any time and does not take into account the profile and location of the user.

BR PI 0503877-4 describes a system for the delivery of digital content associated with a media element on the screen of a wireless communication terminal device during the course of a telephone connection distributed by the wireless service providers and stored on the end devices used by subscribers. wireless telephone services. This process is restricted to receiving advertising only during the course of a call, without contemplating the user with promotions or bonuses.

OBJECTIVES OF THE INVENTION

The aim of the invention is to enable wireless service providers to broadcast advertising messages and / or information through their networks to their subscribers in a personalized manner in order to improve the profitability of their operations while reducing costs for their subscribers.

In this sense, the advertising and / or information directed to the subscriber is based on the user profile, which is properly cataloged in a data bank, and its location at the time of use of the device. These features are intended to provide better user interactivity and responsiveness to the system.

The great difference to the current state of the art is the fact that we are inserting advertising messages and / or information to be displayed on the subscriber's display or screen in a personalized way, directed exclusively according to their profile, and their location at the time of use. The subscriber also has promotions, discounts and / or bonuses, without altering the way the user "relates" to the handset, as well as allowing the user to receive such messages and / or information only when checking an event from the mobile phone itself.

DESCRIPTION OF THE FIGURE

Figure 1 illustrates a schematic diagram of the system of the present invention;

DETAILED DESCRIPTION OF THE INVENTION

As illustrated by the figure below, the digital content dissemination system applied to mobile / cellular telephony or the like is used whenever the user interacts with the handset, ie when receiving or making a call, hangs up the call after a call. call made or received, sent receives an SMS, MMS message, or when the terminal enters idle mode, ie without any action for more than one period set by the user, with advertising and / or information displayed on the handset display, targeted and segmented to the subscriber according to their profile, previously registered in a database, and their location when using this device.

Thus, when the subscriber will use the device, the system will already have identified his profile and his location, after which he will direct an advertising message and / or information that will be recorded in a requested line according to stipulated rules. This movement will be recorded in the subscriber's history so that the message and / or information is not repeated, as well as to further improve the subscriber's profile, as well as to have a database about that subscriber's results / views.

Based on the results / views resulting from the use of the device, a report will be generated for the subscriber to receive promotions, discounts and / or bonuses.

None of the functional features of the device will be changed with the system claimed, since advertising and / or information will be transmitted at any time when a call, SMS or MMS message is received and / or immediately upon termination of the call and / or send me MSM, MMS, and / or even when the terminal goes into idle mode.

The system is started at a time 1 when the subscriber's terminal (1) is used, ie when it receives or makes a call, hangs up the call after a call is made or received, sends or receives a SMS, MMS, and / or when the terminal enters in idle mode, ie without any action for more than one user configured period. At one of these moments, hereinafter referred to as moment1, said terminal (1) requests an advertisement (2A), an interface occurs with the "bath / request advertising process" (3A). When this occurs, the terminal releases and the batch process continues, seeking in the request queue (4A) an advertising message and / or information that is based on the business rule (5A), which checks the subscriber's profile / location (6A) informed by the handset in communication, returning said business rule (5A) to then store the advertisement chosen at the movement event (7A), starting a second moment.

At time 2, terminal (1) will seek the advertisement through the "receive advertisement" process (2B), which in turn will fetch previously stored advertising in the motion event (3B), and return it to terminal (1) for then be displayed on the handset display at one of the times described above, ie when the caller receives or makes a call, hangs up the call after a call made or received, sends or receives a SMS, MMS message, and / or when the terminal enters idle mode. , ie no action for more than one user configured period.

Whenever the terminal (1) will make a "request advertisement" (2A) or "receive advertisement" (2B) communication, it confirms the communication in the event result (2C) which in turn sends the advertisements (3C) to the queue which were displayed with the details of the display, which then checks in the "business rules" event (4C), and then stores the results (5C) to generate the reports (6C). This report (6C) contains the number of views and / or information accessed by the subscriber to ensure that the subscriber can gain benefits from his plan such as discounts on his bill, and / or promotions such as minutes or free messages.

It is noteworthy that at the end of the call and / or sending the SMS message, MMS, a new advertisement is shown on the handset display following the above mentioned rules.

This process will be restarted each time the subscriber interacts with the device, and each time a new message and / or information is displayed on the device's display.

The selection of advertising messages and / or information directed to the subscriber will be carefully defined according to the profile of said subscriber, and will still have to comply with the criterion of its location when interacting with the device, giving a personalized character to the system.

It will be readily understood by those skilled in the art that modifications may be made to the invention without thereby escaping the concepts set forth in the preceding description. Such modifications should be considered to be included within the scope of the invention. Accordingly, the particular embodiments described in detail hereinafter are only illustrative and not limitative as to the scope of the invention, to which the full extent of the appended claims and all equivalents thereof should be given.

Claims (1)

1.- System for digital content dissemination applied to mobile / cellular telephony or similar characterized by the fact that said disclosure occurs when the subscriber's terminal (1) is used when receiving or making a connection, disconnecting the device after a received call is made, and / or send or receive an SMS, MMS message, or when the terminal is idle, whereby: - at first said terminal (1) requests an advertisement (2A) and an interface occurs with the "processobath / requests advertisement" (3A), and when this occurs, the terminal is released and the batch process continues to search the request queue (4A) for an advertising message and / or information that is based on business rule (5A), which verifies the subscriber's profile / location (6A) informed by the communication device, returning said business rule (5A) to then store the chosen advertisement in the event of movement (7A), starting a second moment; Final (1) The advertisement through the process receives advertisement (2B) which in turn fetches the advertisement previously stored in the movement event (3B) and returns it to the terminal terminal (1) and then appears on the device's display when it activates. One of the following events from the cellular phone itself, that is, when the caller receives or makes a call, hangs up the call after a received call is received, sends or receives an SMS, MMS message, and / or when the terminal goes into idle mode; In a third moment, whenever the dictotherminal (1) communicates with the event requests advertising (2A) or receives advertising (2B), the communication is confirmed in the event records result (2C) which in turn sends to the result queue (3C). the ads that were shown, which are checked in the business rule event (5C), to generate the reports (6C).