RU2446623C1 - Method for generation and sending to network subscriber relevant, advertising sms-, mms- or other messages - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: cellular operator records data about each performed by its network subscriber call including at least subscriber telephone number data and data on telephone number to which the call has been made by subscriber. In this process, each phone number to which call has been made is verified in operator system for presence of advertising message for it from registered legal or physical person considering that its advertising message is relevant to line of business of registered legal or physical person who currently owns the number called by subscriber, and in case of such advertising message presence it is forwarded to subscriber's phone number as SMS- or MMS-message or is forwarded to subscriber as any other electronic message.

EFFECT: increase in cellular operator's traffic for services associated with shown advertising.

1 dwg

Description

The invention relates to the field of advertising and is intended to be targeted based on the anticipated requests of subscribers to advertise goods and services.

High competition in the telecommunications and communications market is forcing telecom operators and Internet access services (hereinafter referred to as operators) to look for ways to reduce the tariffs for provided services. One of these ways is to cover part of the operating costs at the expense of advertisers. However, advertisers are interested in effective, productive advertising. Since the operators are in direct contact with mobile subscribers, they have the opportunity to collect information about subscribers - both their place of residence, age, profession, financial capabilities, interests, both by direct and indirect methods. In accordance with these criteria, advertising campaigns can be compiled with the aim of delivering information about goods and services to various groups of subscribers as efficiently as possible. This approach is mutually beneficial for all participants in the process, primarily subscribers, since it reduces the cost of using services, eliminates unnecessary advertising and at the same time gives information about what is really interesting.

For the implementation of targeted advertising, technical means are required, including means of access to local networks, databases and related software. The composition of the hardware largely depends on the method of implementation of the task.

A known method of targeted advertising (United States Patent 6,516,311. IPC 7: G06Q 30/00; G06F 17/30; G06F 007/00. Method for linking on the internet with an advertising feature. February 4, 2003), based on the fact that the Internet -pages of firms that represent a particular type of service or product are associated with their phone numbers. To view the company’s WEB page, the subscriber enters the company’s phone number through the WEB browser, and together with the requested page he sees thematic advertising related to the services or goods of interest to him. The most suitable advertisement is selected by the dialed telephone number with which a certain direction of services or goods is associated.

The disadvantage of this method is the need for a special (non-standard) WEB browser equipped with a database of phone numbers. Such base numbers exist only in wired communication, the sector of which is constantly declining.

There is a method of targeted advertising (United States Patent 5,996,007. IPC 7: H04L 29/06; H04L 29/08; G06F 013/14; G06F 013/00. Method for providing selected content during waiting time of an Internet session. November 30, 1999) based on the transfer of targeted advertising content to the subscriber during breaks that occur during a subscriber’s access session to centralized Internet resources. A special program installed on the user's computer initiates the transfer of content. The work of the program is that it analyzes the information that the subscriber requests - the URL address of the link (Uniform Resource Location), as well as the state of the computer according to its profile. If the URL access session is recognized and the computer (communication channel) is in the standby state, the program initiates a request to the provider's server for the transmission of advertising content. The criteria for the selection of content are the subscriber’s profile, which he can set independently, the frequency of access, topics of Internet resources.

The disadvantage of this method is that for its implementation requires special non-standard software for access to the Internet. Moreover, the software should work at the level of the OS kernel, since it analyzes the state of the computer (its profile). Such software can occupy a significant resource of a subscriber's computer; its implementation is difficult due to the large number of manufacturers and versions of the OS. In addition, the software must be either purchased by the subscriber or installed by the provider when the subscriber is connected to the network. In both cases, this is an additional cost for a function that is not mandatory.

A known method of distributing advertising information messages through mobile phones (RF patent 2346413, 2009). The method includes downloading an advertisement to a subscriber’s cell phone of a subscriber of an original advertising distributor program, which provides receiving informational messages at the time of an incoming or outgoing call or receiving or sending SMS or MMS messages on a cell phone. The original program is assigned a specific media code, which is registered with each mobile operator. The original program is downloaded to the subscriber’s cell phone after the subscriber sends the specified media code from his cell phone to the mobile operator. The areas of interest of the subscriber are determined by questioning the subscriber. The original program of the advertising distributor for receiving advertising information messages by the subscriber starts automatically on the subscriber’s cell phone and runs in the background.

With the proposed solution, this known method combines the fact that the subscriber receives targeted advertising in response to his call.

The disadvantages of this method include the following: for its implementation, the operator needs to spend money on developing software for mobile communications that have different platforms, and the disadvantage is that not every subscriber to the operator’s network wants to put the appropriate software on their phone or another communication device.

The basis of the invention is the task of creating a cheap method of transmitting advertising content by mobile operators, as well as improving the efficiency and effectiveness of advertising through the relevant delivery of advertising content to "their" group of subscribers.

This goal is achieved in that the method of generating and sending to the subscriber of the operator’s network the relevant advertising SMS, MMS or other electronic messages is that the mobile operator registers data on each call made by the subscribers of his network, including at least data on the subscriber’s phone number and data on the phone number to which the subscriber made a call, while each phone number to which the call was made is checked in the operator’s system for the presence of an advertising message for him I am from a registered legal or natural person who considers that his advertising message is relevant to the type of activity of a registered legal or natural person who currently owns the number called by the subscriber, and if such an advertising message is available, it is sent to the subscriber to his phone number in the form of SMS - either an MMS message, or is sent to the subscriber in the form of some other message, or an advertising message is sent to the subscriber in some other way.

The invention is illustrated in the drawing, which shows a possible diagram of the implementation of the method.

Explanations for the scheme.

1. The subscriber makes a call to the number of one of the trade and service enterprises of interest to him.

2. The caller ends the call. Upon completion of a call to the MSC (standard switch), a record is created about the subscriber’s completed action, which, among other things, contains information about the number of the subscriber who made the call and the number to which the call was made.

3. The module for primary processing of information about calls with a certain periodicity receives records of the actions of subscribers. As a result of refinement of the logic of this module, all records related to outgoing voice calls of network subscribers will be sent to the Advertising server.

4. 4. * The advertising server, based on the received records of outgoing calls from subscribers, analyzes the numbers dialed by subscribers. If the number dialed by the subscriber in the database of the Advertising server corresponds to any advertising SMS or MMS message, then the Advertising server sends this message to the subscriber who made the call to this number. To send SMS / MMS messages, use SMSC or MMSC.

5. 5 *. SMSC transmits SMS to the subscriber (or MMSC transmits MMS to the subscriber).

The main node that generates and sends to the subscriber of the operator’s network the relevant advertising SMS, MMS or other messages is the Advertising server. The advertising server is not a standard node of the operator’s network; it must be created by the telecom operator taking into account the specific architecture of the telecom operator’s network. The source of records with information about outgoing calls of the operator’s subscribers can be any operator’s network node that generates, processes or stores these records.

Claims (1)

The method of generating and sending to the subscriber of the operator’s network the relevant advertising SMS, MMS, or other electronic messages, which is that the mobile operator registers data about each call made by the subscribers of his network, including at least data about the subscriber’s phone number and data about the phone number to which the subscriber made a call, and each phone number to which the call was made is checked in the operator’s system for the presence of an advertising message for him from a registered legal of an individual or person who considers that his advertisement is relevant to the type of activity of a registered legal entity or individual who currently owns the number called by the subscriber, and if there is such an advertisement, it is sent to the subscriber to his phone number in the form of SMS or MMS -messages or is sent to the subscriber in the form of any other electronic message.