AU2021106520A4

AU2021106520A4 - Personalised Gift Product

Info

Publication number: AU2021106520A4
Application number: AU2021106520A
Authority: AU
Inventors: Anthony Stephen John Jenkins; Phillippa Mary Helen Jenkins
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-04-08
Filing date: 2021-08-23
Publication date: 2021-11-04
Anticipated expiration: 2029-08-23

Abstract

A QR code label associated with a URL associated with a personalized message, which is fixedly attachable to a physical gift, such as contained in a gift box. When a user scans the QR code, a user is directed to the corresponding URL and greeted with the personalized message. Preferably, the personalized message comprises a recording created using a microphone and/or camera on a camera enabled device. 22 20 30 Creating the personalised message using the online application Saving the personalised message to the dedicated URL 12 N5 40 Linking the label of the gift product to the dedicated URL 50 ___ 12 Applying the gift product to the gift 10 Fig. 1

Description

22 20

Creating the personalised message using the online application

Saving the personalised message to the dedicated URL

12 N5 40 Linking the label of the gift product to the dedicated URL

50 ___

12 Applying the gift product to the gift

10

Fig. 1

AUSTRALIA

PATENTSACT1990

COMPLETE SPECIFICATION

FOR AN INNOVATION PATENT (Original)

APPLICATION NO: LODGED: COMPLETE SPECIFICATION LODGED: ACCEPTED: PUBLISHED: RELATED ART:

NAME OF APPLICANTS: Phillippa Mary Helen Jenkins Anthony Stephen John Jenkins

ACTUALINVENTORS: Phillippa Mary Helen Jenkins Anthony Stephen John Jenkins

ADDRESS FOR SERVICE: LORD AND COMPANY, Patent and Trade Mark Attorneys, of PO Box 530, West Perth, Western Australia, 6872, AUSTRALIA.

INVENTION TITLE: "Personalised Gift Product"

DETAILS OF ASSOCIATED PROVISIONAL APPLICATION NO'S:

Australian Provisional Patent Application Number 2021901024 filed on 8 April 2021

The following Statement is a full description of this invention including the best method of performing it known to us:

TITLE

"Personalised Gift Product"

FIELD OF THE INVENTION

[0001] The present invention relates to a Personalised Gift Product.

BACKGROUND

[0002] Greetings cards are commonly purchased to accompany a gift for a special occasion.

[0003] Greetings cards are typically used to convey a personal message to the recipient of the gift and can also be used to identify the recipient and the gifter, for example where there are a large number of present under a Christmas tree.

[0004] A problem with greetings cards is both the cost, and the associated resources required to produce.

[0005] Annually sales of greetings cards in Australia can exceed 500M, and with an estimated carbon dioxide emission of 140g per card, the annual emissions of greetings cards in Australia alone equates to approximately 78,000 cars.

[0006] E-cards offer one solution to reduce the emissions by avoiding the requirement for paper, but e-cards are commonly sent by email or other digital messaging platform.

[0007] While e-cards may be suitable for sending separately without a gift, they cannot be linked to the gift and do not offer a significant degree of personalisation.

[0008] E-cards are also typically entirely web-based, and are unable to provide significant information regarding the users, with the information being restricted to that which a user opts to provide.

[0009] The present invention attempts to overcome at least in part the aforementioned disadvantages of previous greetings cards, electronic or physical, by providing a gift product which enables a personalised message to be associated with a gift.

SUMMARY OF THE INVENTION

[0010] In accordance with one aspect of the present invention there is provided a method of applying a personalised message to a gift using a gift product and an online application, wherein the gift product comprises a dynamic QR code; wherein the online application is configured to enable a user to create and save a personalised message to a dedicated URL, and to link the dynamic QR code to the dedicated URL; and wherein the method comprises all of the following steps:

a. creating a personalised message using the online application,

b. saving the personalised message to a dedicated URL,

c. linking the dynamic QR code of the gift product to the dedicated URL,

d. applying the gift product to the gift.

[0011] Preferably, the application is configured to operate using a camera enabled device, and to use the camera to scan the dynamic QR code, to link the dynamic QR code to the URL.

[0012] Preferably, the personalised message comprises a recording created using the microphone and / or camera on a camera enabled device.

[0013] Preferably, the personalised message is a video message.

[0014] In accordance with one aspect of the present invention there is provided a gift product comprising a dynamic QR code, wherein an online application is configured to enable the user to create and save a personalised message to a dedicated URL, and wherein the application is configured to link the dynamic QR code to the dedicated URL, so that when the dynamic QR code is scanned after a personalised message has been saved, the personalised message is displayed.

[0015] In one embodiment, the gift product displays an image comprising a decorative portion and the dynamic QR code.

[0016] Preferably, the gift product is provided in a pack, wherein, in the pack, each decorative portion is identical, and each dynamic QR code is different.

[0017] Preferably, the gift product can be selected from a group consisting of; sticker, gift card, tag, bag, note and envelope.

[0018] Preferably, the online application is configured to open as an interface on a user's device, without the need to direct a user to a web page, or to download a separate app before using the online application.

[0019] Preferably, the online application is configured to optionally link multiple dynamic QR codes to the same dedicated URL.

[0020] In one further embodiment, the gift product is a sheet of wrapping paper.

[0021] Preferably, the dynamic QR code is displayed on the wrapping paper in multiple locations.

[0022] Preferably, the wrapping paper comprises a decorative portion and the dynamic QR code.

[0023] Preferably, the sheet of wrapping paper comprises a plurality of sections, wherein each section comprises different dynamic QR code.

[0024] Preferably, a reverse side of the wrapping paper displays markings to identify different sections.

[0025] Preferably, each of the plurality of sections comprises a different decorative portion.

BRIEF DESCRIPTION OF DRAWINGS

[0026] The present invention will now be described, by way of example, with reference to the accompanying drawings, in which:

[0027] Figure 1 is a method according to an embodiment of the present invention, depicting the steps involved in creating a personalised message and applying to a gift product.

[0028] Figure 2 shows examples of different types of gift products according to embodiments of the present invention.

[0029] Figure 3a is an example of a gift product according to an embodiment of the present invention, the example shown is wrapping paper, with a decorative side shown.

[0030] Figure 3b is an example of a gift product according to an embodiment of the present invention, the example shown is wrapping paper, with a reverse side shown.

DESCRIPTION OF PREFERRED EMBODIMENTS

[0031] Referring to Figure 1, there is shown a method according to an embodiment of the invention of applying a personalised message 30 to a gift 50 using a gift product and an online application 20, wherein the gift product 10 may comprise a dynamic QR code 12, wherein the online application 20 may be configured to; enable a user to create and save the personalised message 30 to a dedicated URL 40, and to link the dynamic QR code 12 to the dedicated URL 40; and wherein the method may comprise all of the following steps:

a. creating the personalised message 30 using the online application 20,

b. saving the personalised message 30 to the dedicated URL 40, c. linking the dynamic QR code 12 of the gift product 10 to the dedicated URL 40, d. applying the gift product 10 to the gift 50.

[0032] It is recognised that the step described at d. may occur at any step of the method, and is not necessarily the final step.

[0033] Dynamic QR codes 12 are preferred in the case of the present invention, as the dynamic QR code 12 can provide data when scanned, allowing a producer to see, for example, locations of where the gift products 10 are being purchased, how often they are being used, the devices they are being used with, and the date and time the dynamic QR codes 12 have been scanned. This enables producers to better aim marketing and stocking at the most beneficial locations.

[0034] The application 20 may be configured to operate using a camera enabled device 22, and to use the camera to scan the dynamic QR code 12 to link the dynamic QR code 12 to the URL.

[0035] The application 20 may be configured to create the personalised message 30 using the microphone and / or camera on a camera enabled device 22.

[0036] The camera enabled device 22 may be a smart phone.

[0037] The camera enabled device 22 may be a computer.

[0038] The personalised message 30 maybe a video message.

[0039] In use, a user of a gift product 10 according to the present invention may be directed to the online application 20.

[0040] The user may be directed to the online application 20 by the website address being printed on packaging of the gift product 10.

[0041] The user may be directed to the online application 20 by a third party application, for example an online provider of gifts.

[0042] The user may be directed to the online application 20 by a static QR code on packaging of the gift product 10.

[0043] The user may be directed to the online application 20 by the dynamic QR code 12, wherein the application 20 is configured to re-direct a user to the application in the case where no personalised message 30 has been saved.

[0044] The user may then use the online application 20 to create the personalised message 30.

[0045] The message 30 may be created using an interface provided on the application 20.

[0046] The interface may enable to the user to record video and audio using functionality of a camera enabled device.

[0047] The application 20 may comprise functionality to further edit the message 30, for example but not limited to; filters, clip art, music and drawing on to the message 30.

[0048] The application 20 may further comprise functionality to include augmented reality, wherein the dynamic QR code 12 is used by the camera to spatially identify the gift, and the message 30 may be configured to appear associated with the gift product 10.

[0049] Referring to Figures 2 and 3 there is provided a gift product 10 comprising a dynamic QR code 12, wherein an online application 20 is configured to enable the user to create and save a personalised message 30 to a dedicated URL 40, and wherein the application 20 is configured to link the dynamic QR code 12 to the dedicated URL 40, so that when the dynamic QR code 12 is scanned after a personalised message 30 has been saved, the personalised message 30 is displayed.

[0050] The gift product 10 may display an image 14 comprising a decorative portion 16 and the dynamic QR code 12.

[0051] The gift product 10 may be provided in a pack 18, wherein, in the pack 18, each decorative portion 16 is identical, and each dynamic QR code 12 is different.

[0052] The gift product 10 may be selected from a group consisting of; sticker, gift card, tag, bag, note and envelope.

[0053] The online application 20 may be configured to open as an interface on a user's device 22, without the need to direct a user to a web page, or to download a separate app before using the online application 20.

[0054] The online application 20 may be configured to optionally link multiple dynamic QR codes 12 to the same dedicated URL 40.

[0055] The image 14 may be created using the following method steps:

a. defining the decorative portion 16,

b. defining a location for the dynamic QR code 12, wherein the location is associated with the decorative portion 16,

c. using a QR code generator to generate the dynamic QR code 12,

d. combining the decorative portion 16 with the dynamic QR code 12 to form the image 14,

e. printing the image 14 onto the gift product 10 in a single pass

[0056] The method allows the image 14 to be printed on to the gift product 10 in a single operation, and is able to be automated.

[0057] The printing of multiple products bearing different dynamic QR codes 12 is precluded by conventional offset printing methods, and as such large volumes of products are difficult to manufacture.

[0058] The above method enables the manufacture of large volumes of gift products according to the present invention.

[0059] Referring to Figures 3a and 3b, there is shown a gift product 10 according to a preferred embodiment, in which the gift product 10 is a sheet of wrapping paper 10.

[0060] The dynamic QR code 12 may be displayed on the wrapping paper 10 in multiple locations.

[0061] The wrapping paper 10 may comprise a decorative portion 16 and the dynamic QR code 12.

[0062] The sheet of wrapping paper 10 may comprise a plurality of sections, wherein each section comprises different dynamic QR codes 12.

[0063] A reverse side of the wrapping paper 10 may display markings to identify different sections.

[0064] Each of the different sections may comprise a different decorative portion 16.

[0065] Markings assist a user with identifying the different sections, so that different, dynamic QR codes 12 are not applied to a single gift.

[0066] Further markings may be displayed in the form of a grid, to assist a user with cutting the paper evenly.

[0067] Each dynamic QR code 12 may be replicated on a reverse side to further assist a user with identifying which section of the wrapping paper 10 is being used.

[0068] Each section may be between 0.5m and 1.5m long.

[0069] Each section maybe between 0.9m and 1.1m long.

[0070] Each section may be between 0.4m and 1.Om wide

[0071] Each section maybe between 0.6m and 0.8m wide.

[0072] A gift product 10 according to such an embodiment of the invention may therefore be suitable for wrapping multiple gifts 50 and enable the provision of personalised messages 30 for each gift 50.

[0073] By having multiple different decorative portions 16 provided on a single product 10, a user who may be an infrequent purchaser of wrapping paper does not need to purchase and store multiple rolls of different designs of paper and does not need to purchase cards individually for each occasion.

[0074] In such embodiments, the gift products 10 may be sold in a pack comprising multiple gift products 10, each bearing different dynamic QR code 12.

[0075] In some embodiments, the user is able to create the personalised message 30 in the application 20 without purchasing a gift product 10 or scanning a dynamic QR code 12.

[0076] Such an embodiment enables the gift 50 to be purchased and delivered remotely with no contact from the gifter.

[0077] The dynamic QR code 12 may be linked to the URL 40 and may be printed on to the gift product 10 separately.

[0078] Printing the dynamic QR code 12 on to the gift product 10 separately allows the dynamic QR code 12 to be printed by another party, for example a seller of gifts 50.

[0079] Such an embodiment is useful where a gifter wants to purchase and send a gift remotely, and it therefore able to add a personalised message 30 despite having no contact with the gift 50 or gift product 10.

[0080] One example of such an embodiment is the purchase of flowers, where the gifter may purchase the flowers online, and may be directed to the application 20 during the purchase process.

[0081] The personalised message 30 may be created and saved, and the provider of the gift 50 then applies a gift product 10 bearing the label 12 before delivery.

[0082] Currently options for personalisation of gifts 50, especially those purchased remotely, are limited to what the provider is able to offer, which may be, for example, a short sentence on a card to accompany the gift 50.

[0083] Such limited options can make the gift 50 seem impersonal, and the present invention enables a gift recipient to view a personalised message 30 after scanning the dynamic QR code 12 on the product, despite the gifter having purchased the gift 50 remotely.

[0084] The single gift product 10 according to the present invention is able to substitute multiple conventional gift products, thereby saving resources and cost to the consumer.

[0085] The gift product 10, and method of personalising thereof, which enables greater personalisation than comparable conventional options.

[0086] Modifications and variations as would be apparent to a skilled addressee are deemed to be within the scope of the present invention.

Claims

1) A method of applying a personalised message to a gift using a gift product and an online application, wherein the gift product comprises a dynamic QR code; wherein the online application is configured to enable a user to create and save a personalised message to a dedicated URL, and to link the dynamic QR code to the dedicated URL; and wherein the method comprises all of the following steps: a. creating a personalised message using the online application,

b. saving the personalised message to a dedicated URL,

c. linking the dynamic QR code of the gift product to the dedicated URL,

d. applying the gift product to the gift.

2) A gift product comprising a dynamic QR code, wherein an online application is provided to enable the user to create and save a personalised message to a dedicated URL, and wherein the application is provided to link the dynamic QR code to the dedicated URL, so that when the dynamic QR code is scanned after a personalised message has been saved, the personalised message is displayed.

3) A gift product according to claim 2, wherein the gift product is provided in a pack comprising multiple gift products, wherein, in the pack, each gift product displays an image comprising a decorative portion and the dynamic QR code, and wherein each decorative portion is identical, and each dynamic QR code is different.

4) A gift product according to claim 2 or 3, wherein the gift product can be selected from a group consisting of; sticker, gift card, tag, bag, note and envelope.

) A gift product according to claim 2 or 3, wherein the gift product is a sheet of wrapping paper comprising a plurality of sections, wherein each section comprises different dynamic QR code.

22 20

Creating the personalised message 30 using the online application 2021106520

Saving the personalised message to the dedicated URL

12 40 Linking the label of the gift product to the dedicated URL

50

12 Applying the gift product to the gift

10

Fig. 1

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Fig. 2 12

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