AU2014215694A1 - Selecting social context for sponsored stories in a social networking system - Google Patents

Selecting social context for sponsored stories in a social networking system Download PDF

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Publication number
AU2014215694A1
AU2014215694A1 AU2014215694A AU2014215694A AU2014215694A1 AU 2014215694 A1 AU2014215694 A1 AU 2014215694A1 AU 2014215694 A AU2014215694 A AU 2014215694A AU 2014215694 A AU2014215694 A AU 2014215694A AU 2014215694 A1 AU2014215694 A1 AU 2014215694A1
Authority
AU
Australia
Prior art keywords
sponsored
story
candidate
social networking
networking system
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2014215694A
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English (en)
Inventor
Eytan Bakshy
Huajing Li
Rong Yan
Hao Zhang
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of AU2014215694A1 publication Critical patent/AU2014215694A1/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/248—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/42—Determination of affinities or common interests between users
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/48—Business processes related to social networking or social networking services using social graphs

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Human Resources & Organizations (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Game Theory and Decision Science (AREA)
  • Computational Linguistics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computing Systems (AREA)
AU2014215694A 2013-02-05 2014-01-14 Selecting social context for sponsored stories in a social networking system Abandoned AU2014215694A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/759,838 2013-02-05
US13/759,838 US20140222802A1 (en) 2013-02-05 2013-02-05 Selecting social context for sponsored stories in a social networking system
PCT/US2014/011452 WO2014123666A1 (en) 2013-02-05 2014-01-14 Selecting social context for sponsored stories in a social networking system

Publications (1)

Publication Number Publication Date
AU2014215694A1 true AU2014215694A1 (en) 2015-07-02

Family

ID=51260186

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2014215694A Abandoned AU2014215694A1 (en) 2013-02-05 2014-01-14 Selecting social context for sponsored stories in a social networking system

Country Status (6)

Country Link
US (1) US20140222802A1 (https=)
JP (2) JP6633392B2 (https=)
KR (1) KR101880645B1 (https=)
AU (1) AU2014215694A1 (https=)
CA (1) CA2893983A1 (https=)
WO (1) WO2014123666A1 (https=)

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US9304657B2 (en) 2013-12-31 2016-04-05 Abbyy Development Llc Audio tagging
US10191927B2 (en) * 2014-04-02 2019-01-29 Facebook, Inc. Selecting previously-presented content items for presentation to users of a social networking system
US10176498B2 (en) * 2016-01-01 2019-01-08 Facebook, Inc. Pacing a budget for presenting sponsored content while limiting frequency of sponsored content presentation
US10382823B2 (en) * 2016-03-28 2019-08-13 Oath Inc. Video content deep diving
US10021059B1 (en) * 2016-05-09 2018-07-10 Sanjay K. Rao Messaging content and ad insertion in channels, group chats, and social networks
US20180174172A1 (en) * 2016-12-21 2018-06-21 Facebook, Inc. Determining attributes of online system users within a threshold distance of a physical location during a specified time interval
US10915597B2 (en) * 2017-03-28 2021-02-09 Verizon Media Inc. Systems and methods for multiobjective optimization
US11500923B2 (en) * 2019-07-29 2022-11-15 Meta Platforms, Inc. Systems and methods for generating interactive music charts
KR102475558B1 (ko) * 2022-06-13 2022-12-08 머큐리프로젝트 주식회사 통신 시스템에서 광고 성과를 분석하기 위한 방법 및 장치
US20240320370A1 (en) * 2023-03-23 2024-09-26 Google Llc Enhancing user privacy using non-unique user identifiers
US12556373B2 (en) * 2023-09-26 2026-02-17 Oracle International Corporation Techniques for establishing trust in a cluster of edge devices

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7778872B2 (en) * 2001-09-06 2010-08-17 Google, Inc. Methods and apparatus for ordering advertisements based on performance information and price information
US7707122B2 (en) * 2004-01-29 2010-04-27 Yahoo ! Inc. System and method of information filtering using measures of affinity of a relationship
US7409402B1 (en) * 2005-09-20 2008-08-05 Yahoo! Inc. Systems and methods for presenting advertising content based on publisher-selected labels
US9202241B2 (en) * 2005-11-30 2015-12-01 John Nicholas and Kristin Gross System and method of delivering content based advertising
US8171128B2 (en) * 2006-08-11 2012-05-01 Facebook, Inc. Communicating a newsfeed of media content based on a member's interactions in a social network environment
US20080189169A1 (en) * 2007-02-01 2008-08-07 Enliven Marketing Technologies Corporation System and method for implementing advertising in an online social network
US8799068B2 (en) * 2007-11-05 2014-08-05 Facebook, Inc. Social advertisements and other informational messages on a social networking website, and advertising model for same
US9990652B2 (en) * 2010-12-15 2018-06-05 Facebook, Inc. Targeting social advertising to friends of users who have interacted with an object associated with the advertising
US20110238486A1 (en) * 2010-03-29 2011-09-29 Weiguo Liu Optimizing Sponsored Search Ad Placement for Online Advertising
US20110314017A1 (en) * 2010-06-18 2011-12-22 Microsoft Corporation Techniques to automatically manage social connections
US20120150772A1 (en) * 2010-12-10 2012-06-14 Microsoft Corporation Social Newsfeed Triage
JP5667466B2 (ja) * 2011-02-16 2015-02-12 株式会社ミクシィ ユーザ間の親密度に基づいた表示序列制御システム、方法及びプログラム、並びに、表示序列に反映されるべきユーザ間の親密度を判定する情報処理システム、方法及びプログラム
US10296159B2 (en) * 2011-09-21 2019-05-21 Facebook, Inc. Displaying dynamic user interface elements in a social networking system
US10565598B2 (en) * 2012-07-10 2020-02-18 Facebook, Inc. Sponsored advertisement ranking and pricing in a social networking system
US9377933B2 (en) * 2012-09-24 2016-06-28 Facebook, Inc. Displaying social networking system entity information via a timeline interface
US20140172877A1 (en) * 2012-12-14 2014-06-19 Dan Yigal Rubinstein Boosting ranks of stories by a needy user on a social networking system

Also Published As

Publication number Publication date
JP6633392B2 (ja) 2020-01-22
US20140222802A1 (en) 2014-08-07
KR101880645B1 (ko) 2018-07-20
KR20150114961A (ko) 2015-10-13
JP2016510470A (ja) 2016-04-07
JP2018181371A (ja) 2018-11-15
CA2893983A1 (en) 2014-08-14
WO2014123666A1 (en) 2014-08-14

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Legal Events

Date Code Title Description
MK5 Application lapsed section 142(2)(e) - patent request and compl. specification not accepted