TWI678668B - Active advertising system and method thereof - Google Patents

Abstract

The invention provides an active advertising system and method. The electronic device used in the client stores the first identification signal in advance; after the electronic device is within the range of the positioning sensor and receives the beacon, the electronic device transmits the first identification signal to the computing device; the client is retrieved through the identification device Paying attention to the advertising message to determine whether the client is paying attention to the advertising message; and when the client pays attention to the advertising message, generating and transmitting a second identification signal to the computing device, and the computing device compares the first identification signal with the second identification signal, Wherein, when the first identification signal matches the second identification signal, the electronic device receives and displays the push message, otherwise, the electronic device does not display the push message.

Description

Active advertising system and method

The invention relates to an advertisement system and a method thereof, and in particular to an active advertisement system and a method thereof.

Most of the current advertising systems are passively delivering advertisements to people who pass by. Indiscriminate broadcasting will cause waste of resources and distress for people who are not interested in it. Most of the existing advertising systems cannot determine which people are interested in this advertisement, and even further track whether these interested people actually consume the product. The owner cannot determine the effectiveness of the ad, nor can it further promote the ad to the interested potential customers. In addition, advertisements are often played in turns, and interested people may miss the opportunity to purchase without having to write down the content of this advertisement.

Embodiments of the present invention provide an active advertising system and method thereof, which can actively push broadcast to interested clients without being attracted by advertising messages. Of clients will not pop out the push message, and can further achieve the effect of analyzing the effectiveness of advertising.

An embodiment of the present invention is an active advertising system for advertising promotion to a client using an electronic device, wherein the electronic device stores a first identification signal in advance. Active advertising systems include: computing devices, positioning sensors, advertising media, and identification devices. Positioning sensors are used to send beacons within the push range. Advertising media is used to display advertising messages. The identification device is coupled to the computing device and is used to capture a client's attention to the advertisement message to determine whether the client is concerned about the advertisement message. After the electronic device enters the push broadcast range and receives the beacon, it transmits a first identification signal to the calculation A device, wherein when the client pays attention to the advertisement message, the identification device generates and transmits a second identification signal to the computing device, the computing device compares the first identification signal and the second identification signal, and when the first identification signal and the second identification signal When they match, the electronic device receives and displays the push message; otherwise, the electronic device does not display the push message.

In an embodiment of the present invention, in the above-mentioned active advertising system, the advertisement information is visual data, and the recognition device is an image recognition device, which is used to capture a client's face image to determine whether the client pays attention to the advertisement message. The image recognition device generates a second recognition signal according to the facial features of the client, and the first recognition signal is generated according to the facial features of the user.

In an embodiment of the present invention, in the above-mentioned active advertisement system, the advertisement information is visual data, and the recognition device is an image and sound recognition device, which is used to capture a client's face image to determine whether the client is paying attention to the advertisement message And used to capture the client ’s voice signal, where the video and sound recognition device is based on the client ’s voice To generate a second identification signal, and the first identification signal is generated according to a user's voiceprint characteristics.

In an embodiment of the present invention, in the above-mentioned active advertising system, the recognition device is a voice recognition device, which is used to capture a voice signal of the client to determine whether the client mentions keywords related to the advertisement message to determine the client Whether the client pays attention to the advertisement message, the voice recognition device generates a second identification signal according to the voiceprint characteristics of the client, and the first recognition signal is generated according to the voiceprint characteristics of the user.

In an embodiment of the present invention, the second identification signal is a dynamically generated identification code.

In an embodiment of the present invention, in the above-mentioned active advertising system, the computing device is a cloud server, the electronic device is connected to the cloud server through the network, and the cloud server provides a push message according to the advertisement message or the classification of the client. , Or provide the next ad message based on the ad message or client's classification.

In an embodiment of the present invention, in the above-mentioned active advertising system, when the client enters the push range of another positioning sensor, the cloud server gives the push range of another positioning sensor according to the advertisement message. Another advertising medium in the display displays another advertisement message according to the classification of the advertisement message or the client or allows the electronic device to display another push message according to the classification of the advertisement message or the client.

In an embodiment of the present invention, the above-mentioned active advertising system further includes: a checkout device, a counter positioning sensor, and a counter identification device. The checkout device is coupled to the cloud server, and is used to generate a client's consumption record and upload the consumption record to the cloud server. The counter positioning sensor is located next to the checkout device. When the device enters the pushing range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server. The counter identification device is coupled to the cloud server to generate a second identification signal and upload the second identification signal to the cloud server. The cloud server compares the first identification signal with the second identification signal, and when the first identification signal When it is consistent with the second identification signal, the cloud server further compares the advertisement information and the consumption record to perform advertisement benefit analysis.

In an embodiment of the present invention, in the above-mentioned active advertising system, the push message includes the product content of the advertisement message, a link URL, a bar code, a discount, points, or another advertisement message related to the advertisement message, and is provided for The client chooses to cancel the push message or save the push message.

An active advertising method according to an embodiment of the present invention includes: storing a first identification signal in advance on an electronic device used by a client; after the electronic device is within a range of a positioning sensor and receives a beacon, the electronic device transmits a first An identification signal to the computing device; capturing the client's attention to the advertising message through the identification device to determine whether the client is following the advertising message and generating a second identification signal; and transmitting the second identification signal to the client when the client is following the advertising message The computing device compares the first identification signal with the second identification signal. When the first identification signal matches the second identification signal, the electronic device receives and displays the push message, otherwise, the electronic device does not display the push message. message.

In an embodiment of the present invention, in the above-mentioned active advertising method, the advertisement information is visual data, and the recognition device is an image recognition device, which is used to capture a client's face image to determine whether the client is paying attention to the advertisement message. Image recognition equipment The second recognition signal is generated according to the facial features of the client, and the first recognition signal is generated according to the facial features of the user.

In an embodiment of the present invention, in the above-mentioned active advertisement method, the advertisement information is visual data, and the recognition device is an image and sound recognition device, which is used to capture a client's face image to determine whether the client is paying attention to the advertisement message And used to capture the sound signal of the client, wherein the image and sound recognition device generates a second identification signal according to the voiceprint characteristics of the client, and the first identification signal is generated according to the user's voiceprint characteristics.

In an embodiment of the present invention, in the above-mentioned active advertising method, the recognition device is a voice recognition device, which is used to capture a voice signal of the client to determine whether the client mentions keywords related to the advertisement message to determine the client Whether the client pays attention to the advertisement message, the voice recognition device generates a second identification signal according to the voiceprint characteristics of the client, and the first recognition signal is generated according to the voiceprint characteristics of the user.

In an embodiment of the present invention, in the above-mentioned active advertisement method, the second identification signal is a dynamically generated identification code.

In an embodiment of the present invention, in the above-mentioned active advertising method, the computing device is a cloud server, the electronic device is connected to the cloud server through the network, and the cloud server provides a push message according to the advertisement message or the classification of the client. Or provide the next advertisement message based on the advertisement message or client's classification.

In an embodiment of the present invention, the above-mentioned active advertising method further includes: after the client enters a push range of another positioning sensor, the cloud server allows the push of the other positioning sensor according to the advertisement message. Another advertising medium within the broadcast range The body displays another advertisement message according to the classification of the advertisement message or the client or allows the electronic device to provide another push message according to the classification of the advertisement message or the client.

In an embodiment of the present invention, the above-mentioned active advertising method further includes: when the electronic device enters a push range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; and the checkout device Generating a client's consumption record and uploading the consumption record to a cloud server; and generating a second identification signal by the counter identification device and uploading the second identification signal to the cloud server, wherein the cloud server compares the first identification signal with the first Two identification signals. When the first identification signal and the second identification signal match, the cloud server further compares the advertisement information with the consumption record to perform advertisement benefit analysis.

In an embodiment of the present invention, in the above-mentioned active advertising method, the push message includes the product content of the advertisement message, a link URL, a bar code, a discount, points, or another advertisement message related to the advertisement message, and is provided for The client chooses to cancel the push message or save the push message.

Based on the above, the active advertising system and method of the embodiments of the present invention can determine whether an electronic device client pays attention to the advertising message after entering the advertising range of the advertising device, and further promotes the product information of the advertising device more accurately. To interested clients.

In order to make the above features and advantages of the present invention more comprehensible, embodiments are hereinafter described in detail with reference to the accompanying drawings.

10, 30, 40‧‧‧ Active Advertising System

20, 50‧‧‧ Active Advertising Methods

100, 100’‧‧‧ advertising device

110‧‧‧ Computing Device

120, 120’‧‧‧ Advertising media

130, 130’‧‧‧ Positioning Sensor

140‧‧‧Identification device

200‧‧‧Client

210‧‧‧Electronic device

300‧‧‧Consumption tracking device

310‧‧‧ Cloud Server

320‧‧‧ Checkout device

330‧‧‧Counter positioning sensor

340‧‧‧Counter identification device

BC‧‧‧ Beacon

ID1‧‧‧First identification signal

ID2‧‧‧Second identification signal

NET‧‧‧Network

S210 ~ S258, S510 ~ S570‧‧‧Proactive advertising method steps

FIG. 1 is a schematic diagram of an active advertising system according to an embodiment of the present invention.

FIG. 2 is a schematic diagram of an active advertising method according to an embodiment of the present invention.

FIG. 3 is a schematic diagram of an active advertising system according to another embodiment of the present invention.

FIG. 4 is a schematic diagram of an active advertising system according to another embodiment of the present invention.

5 is a flowchart of an active advertising method according to an embodiment of the present invention.

FIG. 1 is a schematic diagram of an active advertising system according to an embodiment of the present invention. Referring to FIG. 1, the active advertising system 10 is used to push advertisements to a client 200 (for example, a passerby passing by the advertising device 100, but not limited) using the electronic device 210. The electronic device 210 has stored a first identification signal ID1 in advance, wherein the first identification signal ID1 is generated based on a user's personal characteristics. In an embodiment, the user may be different from the client 200, that is, the electronic device 210 may store the first identification signal ID1 generated by someone other than the client 200. In this embodiment, the first identification signal ID1 is generated based on the personal characteristics of the client 200, that is, It means that the user and the client 200 are the same person here.

The active advertising system 10 includes an advertising device 100 and a computing device 110. The advertising device 100 includes an advertising medium 120, a positioning sensor 130, and a recognition device 140. The advertising medium 120 is used to display advertising messages. The positioning sensor 130 is configured to send a beacon BC in a push range. If the electronic device 210 enters the push range, it can receive the beacon BC. The identification device 140 is coupled to the computing device 110. The identification device 140 is used for capturing the attention status of the advertisement information of the client 200 to determine whether the client 200 is following the advertisement information of the advertisement medium 120 to generate a second identification signal ID2.

When the electronic device 210 enters the broadcast range and receives the beacon BC, the electronic device 210 transmits a first identification signal ID1 to the computing device 110, and when the identification device 140 determines that the client 200 is following the advertisement message, the identification device 140 The second identification signal ID2 is transmitted to the computing device 110. The computing device 110 compares the first identification signal ID1 and the second identification signal ID2. When the first identification signal ID1 matches the second identification signal ID2, the electronic device 210 receives and displays a push message, otherwise, the electronic device 210 does not display the push message.

Specifically, the computing device 110 is, for example, a computer host, a notebook computer, a tablet PC, an Ultra Mobile PC (UMPC), a work station, or a server. Electronic devices, but not limited. The electronic device 210 is, for example, a personal computer, a notebook computer, a smart phone, a tablet computer, or any smart electronic device.

In this embodiment, the computing device 110 uses a cloud server as an example. The network NET is, for example, a wireless network, but the present invention is not limited thereto. Electronic device 210 will communicate The computing device 110 is connected via the network NET to communicate with the computing device 110.

An electronic application 210 (Application, APP) suitable for the active advertising system 10 is installed on the electronic device 210. This application can transmit the first identification signal ID1 stored in the electronic device 210 to the computing device 110 in advance, and can also respond to the beacon BC to receive and display push messages from the network NET.

The advertising medium 120 is, for example, a poster, an advertising light box, an electronic sign, a broadcast, or the like. The present invention does not limit the form of the advertising medium. The positioning sensor 130 is a positioning signal transmitter. The recognition device 140 is, for example, an image recognition device or a voice recognition device, and is configured to capture a client's attention status of an advertisement message for analysis. For example, when the recognition device 140 is an image recognition device, the recognition device 140 may capture a face image of the client 200 and perform image feature analysis on the captured image; when the recognition device 140 is a sound recognition device, recognize The device 140 may receive the sound of the client 200 and may perform sound feature analysis on the received sound.

FIG. 2 is a schematic diagram of an active advertising method according to an embodiment of the present invention. Please refer to FIG. 2 with reference to FIG. 1. The active advertising method 20 is applicable to the active advertising system 10 of FIG. 1. The following describes the active advertising method 20 and the detailed implementation of the active advertising system 10 with various components or devices in the active advertising system 10.

Step S210 is an implementation step of the advertising device 100, step S230 is an implementation step of the electronic device 210, and step S250 is an implementation step of the computing device 110.

In step S212, the advertising medium 120 displays an advertising message. In the example, the advertisement message presented by the advertisement medium 120 is visual data, and the recognition device 140 is an image recognition device. In step S214, the recognition device 140 captures the attention status of the client 200 on the advertisement message, for example, captures a face image of the client 200 to observe the gaze direction of the client 200. The identification device 140 may be disposed beside the advertising medium 120 or other suitable locations, and the present invention is not limited thereto. In step S216, the recognition device 140 observes the gaze direction of the client 200 according to the facial image of the client 200, so as to determine whether the client 200 pays attention to the advertisement message.

In detail, the recognition device 140 continuously captures the face of the client 200 near the advertising device 100, and analyzes the face image of the client 200 to determine whether the time when the client 200 stares at the advertising medium 120 exceeds a threshold. If the time when the client 200 watches the advertising medium 120 exceeds the threshold, the identifying device 140 may determine that the client 200 is concerned about the advertisement message, otherwise, it is determined that the client 200 does not pay attention to the advertisement message.

When the identification device 140 determines that the client 200 is not following the advertisement message, it returns to step S214 to continue monitoring the attention status of the client 200 on the advertisement message.

After the recognition device 140 determines that the client 200 is following the advertisement message, step S218 is performed. The recognition device 140 may generate a second identification signal ID2 according to the facial features of the client 200 and send the second identification signal ID2 to the computing device 110. Accordingly, the first identification signal ID1 is also generated according to a facial feature of a user.

It is specifically noted that the first identification signal ID1 and the second identification signal ID2 may be numerical codes instead of image signals. The second identification signal ID2 may be a dynamically generated identification code. Therefore, the active advertising system 10 does not require the client 200 to be in the cloud Registering or leaving personal data with a server or the computing device 110 can relieve personal security concerns.

In step S220, the positioning sensor 130 sends a beacon BC within the push range.

In step S232, the electronic device 210 receives the beacon, and sends a first identification signal to the computing device 110 in step S234.

Next, step S252 is executed. The computing device 110 receives a first identification signal ID1 from the electronic device 210 and a second identification signal ID2 from the identification device 140. In step S254, the computing device 110 compares whether the first identification signal ID1 and the second identification signal ID2 match, that is, determines whether the first identification signal ID1 and the second identification signal ID2 are generated based on the same face, or Through the comparison, the computing device 110 can determine whether the client 200 using the electronic device 210 has an advertisement message focusing on the advertisement medium 120.

When the computing device 110 determines that the first identification signal ID1 and the second identification signal ID2 match, step S256 is performed, and the computing device 110 sends a push message to the electronic device 210 via the network NET. Then, step S236 is performed and the electronic device 210 receives Push messages. In step S238, the application of the electronic device 210 displays a push message, and the push message includes the product content of the advertisement message, a connection URL, a barcode, a discount, a credit, or another advertisement message related to the advertisement message. In step S240, the electronic device 210 may allow the client 200 to choose to cancel the push message or store the push message. If the client 200 is interested in the push message, it may choose to convert the push message into a barcode, such as a barcode or QR code, and Save it. The present invention does not limit the manner of storing push messages. The client 200 may also directly close the push message.

When the computing device 110 determines that the first identification signal ID1 and the second identification signal ID2 do not match, step S258 is executed, and the computing device 110 deletes the second identification signal ID2 to ensure security.

FIG. 3 is a schematic diagram of an active advertising system according to another embodiment of the present invention. The embodiment of FIGS. 1-2 is applicable to the active advertising system 30 of FIG. 3. The active advertising system 30 further includes a consumption tracking device 300 (the advertising device of the active advertising system 30 is not shown in FIG. 3). The consumption tracking device 300 is used to track subsequent consumption of the client 200 after following the advertisement message. In this embodiment, the computing device is a cloud server 310, and the consumption tracking device 300 includes a checkout device 320, a counter positioning sensor 330, and a counter identification device 340.

The checkout device 320 is, for example, a cash register or an automatic checkout machine. The checkout device 320 has a network communication function, and is coupled to the cloud server 310 through the network NET. The checkout device 320 is used to generate a consumption record of the client 200 and upload the consumption record to the cloud server 310. The counter positioning sensor 330 is disposed next to the checkout device 320, and its implementation may be the same as the positioning sensor 130 described above, and may be a positioning signal transmitter for transmitting a beacon within a push range. When the electronic device 210 enters the pushing range of the counter positioning sensor 330, the electronic device 210 uploads the first identification signal ID1 to the cloud server 310. The counter identification device 340 is coupled to the cloud server 310, and its implementation may be the same as the identification device 140 described above, such as an image identification device or a sound identification device. The counter identification device 340 is used for generating a second identification letter ID2 and upload the second identification signal ID2 to the cloud server 310. The cloud server 310 compares the first identification signal ID1 and the second identification signal ID2. When the first identification signal ID1 and the second identification signal ID2 match, the cloud server 310 further compares the advertisement message and the consumption record.

By comparing the first identification signal ID1 and the second identification signal ID2, the cloud server 310 can track whether the consumer 200 has just been judged to be the client 200 that is following the advertisement information of the advertisement medium 120. By comparing the advertisement information with the consumption record, the cloud server 310 can further collect whether the client 200 actually consumes the advertisement product after paying attention to the advertisement message for analysis of the advertisement benefit.

In another embodiment, the computing device 110 is, for example, a computer host and has a network communication function. A cloud server (not shown) can be connected through the network NET. When the computing device 110 determines the first identification signal ID1 and the second When the identification signal ID2 matches, the computing device 110 sends a push request signal to the cloud server so that the application program of the electronic device 210 can receive the push message from the cloud server.

In particular, the present invention does not limit the implementation of the identification device 140 and the manner of generating the first identification signal ID1 and the second identification signal ID2.

In another embodiment, the advertisement message presented by the advertising medium 120 is visual data, and the recognition device 140 is an image and sound recognition device, which is used to capture a face image of the client 200 to determine whether the client 200 is paying attention to the advertisement The information is used to capture the sound signal of the client 200. The identification device 140 generates a second identification signal ID2 according to the voiceprint characteristics of the client 200, and the first identification signal ID1 is generated according to a user's voiceprint characteristics.

In another embodiment, the recognition device 140 is a voice recognition device, which is used to capture a voice signal of the client 200 to determine whether the client 200 mentions a keyword related to an advertisement message of the advertisement medium 120 to determine whether the client 200 is Pay attention to the advertisement message. The identification device 140 generates a second identification signal ID2 according to the voiceprint characteristics of the client 200, and the first identification signal ID1 is generated according to a user's voiceprint characteristics.

In another embodiment, in addition to transmitting the first identification signal ID1 to the computing device 110, the electronic device 210 also transmits the first location information of the electronic device 210 to the computing device 110. The computing device 110 obtains the second location information of the electronic device 210 through the positioning sensor 130. Therefore, the computing device 110 can further compare whether the first location information of the electronic device 210 matches the second location information to confirm that the first identification signal ID1 represents Whether the user matches the client 200. If the result is a match, it means that the client 200 and the user who generated the first identification signal ID1 are the same person. Otherwise, the client 200 and the user are judged as different persons.

In another embodiment, the identification device 140 may further provide the characteristics of the client 200 to the computing device 110 according to the image of the client 200, such as gender, age, etc. The computing device 110 is a cloud server, and the electronic device 110 passes the network. NET is connected to the cloud server, and the cloud server will select an advertisement with suitable attributes according to the characteristics of the client 200 to personalize the advertisement promotion of the client 200. That is, the computing device 110 may further provide a push message according to the advertisement message or the classification of the client 200, or provide the next advertisement message according to the advertisement message or the classification of the client 200. In this way, the push message received by the client 200 is targeted, Or related to the current advertising message of the advertising media 120.

FIG. 4 is a schematic diagram of an active advertising system according to another embodiment of the present invention. Please refer to FIG. 4, the active advertising system 40 includes a plurality of advertising devices, and the advertising device 100 and the advertising device 100 ′ are described here, but are not limited thereto. The implementation of the advertising device 100 ′ may refer to the advertising device of FIG. 1. 100 instructions.

After the computing device 110 determines that the client 200 follows the advertisement information of the advertising device 100, the client 200 may move to the vicinity of another advertising device 100 'and enter the pushing range of another positioning sensor 130'. The advertisement message of the device 100 allows the advertisement media 120 'within the push range of the positioning sensor 130' to display another advertisement message according to the advertisement message or the classification of the client 200 or to allow the electronic device 210 to display another advertisement message according to the advertisement message or the client 200's Classified display another promotional message to achieve the purpose of actively and continuously selling to the client 200.

That is, the advertisement message displayed on the advertisement medium 120 'or the electronic device 210 receiving the push message within the push range of the positioning sensor 130' will be related to the advertisement message of the advertisement device 100 or the classification of the client 200.

5 is a flowchart of an active advertising method according to an embodiment of the present invention. The active advertising method 50 can be applied to the embodiments in FIGS. 1 to 4. The following describes the implementation of the active advertising method 50.

In step S510, the electronic device used in the client in advance stores the first identification signal. In step S520, after the electronic device is within the broadcast range of the positioning sensor and receives the beacon, the electronic device transmits a first identification signal to the computing device. In step In step S530, the recognition device captures the client's attention status of the advertisement message to determine whether the client is concerned about the advertisement message. If the determination result in step S530 is YES, then step S540 is performed; if the determination result in step S530 is no, then return to step S520.

In step S540, when the client pays attention to the advertisement message, a second identification signal is generated and transmitted to the computing device. In step S550, the computing device compares whether the first identification signal matches the second identification signal. If the comparison result in step S550 matches, step S560 is performed, and if the comparison result in step S550 does not match, step S570 is performed. In step S560, the electronic device receives and displays the push message. In step S570, the electronic device does not display the push message.

The relevant component features and specific implementations of the active advertising method 50 can be obtained from the above description of the embodiments of FIGS. 1-4 with sufficient teaching, suggestions, and implementation descriptions, and therefore will not be repeated.

In summary, the active advertising system and method of the present invention identify which clients around the advertising device pay attention to the advertising message by identifying the device, and determine the advertising message of interest by comparing the first identification signal with the second identification signal. Therefore, it is possible to send relevant push messages to interested clients to avoid waste and harassment of push messages. In this way, the active advertising system and method of the present invention can also enable the owner to know which places to place the advertising device can attract more attention and investigate the advertising effectiveness of the advertising device. In addition, the first identification signal and the second identification signal are generated based on personal characteristics, and no member registration action is required in advance, so the personal privacy of the client can be protected. Collecting consumption records can also investigate the advertising effectiveness of advertising devices, and achieve evaluation of the sales status of advertising products and advertising devices The power of a promotional relationship.

Although the present invention has been disclosed as above with the examples, it is not intended to limit the present invention. Any person with ordinary knowledge in the technical field can make some modifications and retouching without departing from the spirit and scope of the present invention. The protection scope of the present invention shall be determined by the scope of the attached patent application.

Claims (18)

An active advertising system is used to push advertisements to a client using an electronic device. The electronic device stores a first identification signal in advance. The active advertising system includes: a computing device; a positioning sensor, Used to send a beacon within a broadcast range; an advertising medium to display an advertising message; and an identification device coupled to the computing device to retrieve the client's attention status of the advertising message to Determine whether the client is concerned about the advertisement message, wherein the electronic device passes the first identification signal to the computing device after entering the push broadcast range and receiving the beacon, wherein when the client follows the advertisement message The identification device generates and transmits a second identification signal to the computing device. The computing device compares the first identification signal with the second identification signal. When the first identification signal matches the second identification signal, The electronic device receives and displays a push message, otherwise, the electronic device does not display the push message. The active advertising system according to item 1 of the scope of patent application, wherein the advertisement message is a visual data, and the recognition device is an image recognition device for capturing a face image of the client to determine whether the client is concerned In the advertisement message, the image recognition device generates the second recognition signal according to the facial features of the client, and the first recognition signal is generated according to a user's facial features. The active advertising system according to item 1 of the scope of patent application, wherein the advertisement message is visual data, and the recognition device is an image and sound recognition device, which is used to capture the client's face image to determine the client Whether to pay attention to the advertisement message and use it to capture the sound signal of the client, wherein the image and sound recognition device generates the second identification signal according to the voiceprint characteristics of the client, and the first identification signal is based on a user's Voiceprint features. The active advertising system according to item 1 of the scope of patent application, wherein the recognition device is a voice recognition device for capturing a voice signal of the client to determine whether the client mentions keywords related to the advertisement message, To determine whether the client pays attention to the advertisement message, the voice recognition device generates the second identification signal according to the voiceprint characteristics of the client, and the first identification signal is generated according to a user's voiceprint characteristics. The active advertising system according to item 1 of the patent application scope, wherein the second identification signal is a dynamically generated identification code. The active advertising system according to item 1 of the scope of patent application, wherein the computing device is a cloud server, the electronic device is connected to the cloud server through a network, and the cloud server is classified according to the advertisement message or the client Provide the push message, or provide the next advertisement message based on the advertisement message or the classification of the client. The active advertising system according to item 6 of the scope of patent application, wherein when the client enters the pushing range of another positioning sensor, the cloud server allows the location of the other positioning sensor according to the advertisement message. Another advertisement medium in the push range displays another advertisement message according to the advertisement message or the classification of the client or allows the electronic device to display another push message according to the advertisement message or the classification of the client. The active advertising system according to item 6 of the scope of patent application, further comprising: a checkout device coupled to the cloud server to generate a consumption record of the client and upload the consumption record to the cloud server A counter positioning sensor disposed next to the checkout device, wherein when the electronic device enters the push range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; and a counter An identification device coupled to the cloud server for generating the second identification signal and uploading the second identification signal to the cloud server, wherein the cloud server compares the first identification signal with the second identification Signal, when the first identification signal matches the second identification signal, the cloud server further compares the advertisement message with the consumption record to perform an advertisement benefit analysis. The active advertising system according to item 1 of the scope of patent application, wherein the push message includes the product content of the advertisement message, a link URL, a barcode, an offer, points, or another advertisement message related to the advertisement message, and Allows the client to choose to cancel the push message or save the push message. An active advertising method includes: storing a first identification signal in advance on an electronic device used by a client; after the electronic device is within a push range of a positioning sensor and receiving a beacon, the electronic device transmits The first identification signal to a computing device; capturing the client's attention status of an advertisement message through an identification device to determine whether the client is concerned about the advertisement message; and when the client follows the advertisement message, generating and Transmitting a second identification signal to the computing device, and the computing device compares the first identification signal with the second identification signal, wherein when the first identification signal matches the second identification signal, the electronic device receives A push message is displayed. Otherwise, the electronic device does not display the push message. The active advertising method according to item 10 of the scope of patent application, wherein the advertisement message is a visual data, and the recognition device is an image recognition device for capturing a face image of the client to determine whether the client is concerned In the advertisement message, the image recognition device generates the second recognition signal according to the facial features of the client, and the first recognition signal is generated according to a user's facial features. The active advertising method according to item 10 of the scope of patent application, wherein the advertising message is a visual data, and the recognition device is an image and sound recognition device, which is used to capture the client's face image to determine the client Whether to pay attention to the advertisement message and use it to capture the sound signal of the client, wherein the image and sound recognition device generates the second identification signal according to the voiceprint characteristics of the client, and the first identification signal is based on a user's Voiceprint features. The active advertising method according to item 10 of the scope of patent application, wherein the recognition device is a voice recognition device for capturing a voice signal of the client to determine whether the client mentions keywords related to the advertisement message, To determine whether the client pays attention to the advertisement message, the voice recognition device generates the second identification signal according to the voiceprint characteristics of the client, and the first identification signal is generated according to a user's voiceprint characteristics. The active advertising method according to item 10 of the patent application scope, wherein the second identification signal is a dynamically generated identification code. The active advertising method according to item 10 of the patent application scope, wherein the computing device is a cloud server, the electronic device is connected to the cloud server through a network, and the cloud server is classified according to the advertisement message or the client Provide the push message, or provide the next advertisement message based on the advertisement message or the classification of the client. The active advertising method according to item 15 of the scope of patent application, further comprising: after the client enters the pushing range of another positioning sensor, the cloud server allows the position of the other positioning sensor according to the advertisement message. Another advertisement medium within the broadcast range of the device displays another advertisement message according to the advertisement message or the classification of the client or allows the electronic device to provide another advertisement message according to the advertisement message or the classification of the client. The active advertising method according to item 15 of the scope of patent application, further comprising: when the electronic device enters a push range of a counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; A checkout device generates a consumption record of the client and uploads the consumption record to the cloud server; and a counter identification device generates the second identification signal and uploads the second identification signal to the cloud server, The cloud server compares the first identification signal with the second identification signal. When the first identification signal matches the second identification signal, the cloud server further compares the advertisement message with the consumption record. Perform an advertising benefit analysis. The active advertising method according to item 10 of the scope of patent application, wherein the push message includes the product content of the advertisement message, a link URL, a barcode, an offer, points, or another advertisement message related to the advertisement message, and Allows the client to choose to cancel the push message or save the push message.