TWI750701B - Push notification system and operation method thereof - Google Patents

Abstract

The subject invention provides a push notification system and an operation method thereof. The proposed push notification system includes an image capture device and a server. The image capture device is configured to receive a first trigger and a second trigger of a customer and respectively generate first and second data accordingly. The server is configured to identify a member information of the customer based on the first data and generate first push notification based on first member attribute data associated with the member information. The server is configured to identify the member information of the customer based on the second data. The server is configured to determine whether a first time difference between the capture times of the first data and the second data is greater than a first threshold. When the first time difference is greater than the first threshold and the customer has not completed the checkout, the server is configured to generate a second push notification that is different from the first push notification.

Description

Push broadcast system and its operation method

The present invention relates to a push broadcasting system and an operation method thereof, and in particular, the present invention relates to a system for exclusive broadcasting broadcasting according to a customer journey and an operation method thereof.

Physical stores (such as modern stores, shopping malls or department stores, etc.) in order to attract multi-ethnic groups to go shopping, display different types of brands and commodities, so that different customer groups can purchase the products they want in the same physical store, so that the overall Sales increased. However, in physical stores, customers often have decision-making obstacles due to a large number of brands and products, or even physical fatigue caused by searching for target products, which affects customers' shopping decision-making power and ultimately leads to a decline in consumption. Some brick-and-mortar stores set up large signboards or monitors to display unspecific products and brand information. However, this method only displays in-store products and brand information to customers in one direction, and cannot provide different customers with related products and brand information, and cannot effectively reduce customers' decision-making obstacles and physical fatigue, nor can they effectively improve customers. shopping decision-making power.

The present invention provides a push broadcast system and a method for operating the push broadcast system, which can interact with customers and provide exclusive information to solve the above problems.

The present invention provides a system, which includes an image capturing device and is electrically connected to the image Like a capture device's server. The image capture device is configured to receive the first trigger and the second trigger from the customer and to generate the first data and the second data according to the first trigger and the second trigger, respectively. The server is configured to identify the customer's membership information according to the first information and generate the first push broadcast information according to the first membership attribute data associated with the membership information. The server is configured to identify the customer's membership information based on the second information. The server is further configured to determine whether a first time difference between capture times of the first data and the second data is greater than a first threshold value. The server is configured to generate second push information different from the first push information when the first time difference is greater than the first threshold value and the customer has not completed the checkout behavior.

The present invention provides an operation method, which includes: receiving a first trigger and a second trigger of a customer through an image capturing device; generating first data and second data respectively according to the first trigger and the second trigger through the image capturing device; The server electrically connected to the image capture device identifies the customer's member information according to the first data; generates the first push broadcast information according to the first member attribute data associated with the member data through the server; identifies the customer according to the second data through the server member data; determine whether the first time difference between the capture times of the first data and the second data is greater than the first threshold value through the server; and when the first time difference is greater than the first threshold value and the customer has not completed the checkout During the behavior, the server generates second push information which is different from the first push information.

1: Push broadcast system

2, 2A, 2B, 2C, 2D, 2E, 2F: push broadcast process

5: Customers

10: Cloud server groups

10W: Server

20: Image capture device group

20x: Image capture device

30: Information display device group

30c: Image capture device

30d: Video display device

30y: Information Display Device

40: Checkout Device Group

40z: Checkout Device

51, 52, 53, 54, 55, 56, 57: Situation

60:Database

61, 62, 63, 64, 65, 66, 67: Operation

70: Electronics

71A: The third push broadcast information

71B: Fourth push broadcast information

72, 73B, 75, 77: Push broadcast information

73A: The first push broadcast information

73A': Second push broadcast information

74A: Fifth push broadcast information

74B: The sixth push broadcast information

76: Seventh push broadcast information

101: Server

101c: Communication module

101p: Processing Mods

101r: scratchpad

101s: Storage

102: Server

201: Image Capture Device

202: Image Capture Device

301: Information Display Device

302: Information Display Device

401: Checkout Device

401d1: Video Display Devices

401t: Terminal device

402: Checkout Device

402d2: Video Display Devices

902~916: Operation

1002~1008: Operation

1102~1116: Operation

AT1: Member attribute information/First member attribute information

AT2: Member attribute data/Second member attribute data

B1: Checkout Information

BR1: Browsing history

C1: Information

C2: Information

C3: Information

D1: first distance

IDQ1: Member decoding information

FG1: Information Group

PD1,PD2,...,PDj: Member information

PM: Promotional information

Q1: Membership code information

TH1: Threshold value/first threshold value

TH2: Threshold value/Second threshold value

TH3: Threshold value/third threshold value

TR1: first trigger

TR2: Second trigger

TR3: The third trigger

TR4: Fourth trigger

TR5: Fifth trigger

Aspects of the present application are readily understood from the following detailed description when read in conjunction with the accompanying drawings. It should be noted that the various features may not be drawn to scale and that the dimensions of the various features may be arbitrarily increased or decreased for clarity of discussion.

FIG. 1 illustrates a schematic diagram of a push broadcasting system according to some embodiments of the present invention.

FIG. 2 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 3 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 4 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 5 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 6 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 7 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 8 illustrates a schematic diagram of a push broadcast process according to some embodiments of the present invention.

FIG. 9 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention.

FIG. 10 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention.

FIG. 11 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention.

The following disclosure provides many different embodiments or examples for implementing different features of the provided subject matter. Specific examples of elements and arrangements are described below. Of course, these are only examples and are not intended to be limiting. Additionally, the present disclosure may repeat reference numerals and/or letters in various instances. This repetition is for the purpose of simplicity and clarity, and does not in itself indicate a relationship between the various embodiments and/or configurations discussed.

Embodiments of the invention are discussed in detail below. It should be appreciated, however, that the present invention provides many applicable concepts that can be embodied in a wide variety of specific contexts. The specific embodiments discussed are illustrative only and do not limit the scope of the invention.

FIG. 1 illustrates a schematic diagram of a push broadcasting system according to some embodiments of the present invention. As shown in FIG. 1 , the push broadcasting system 1 may include a cloud server group 10 , an image capture device group 20 , an information display device group 30 , a checkout device group 40 , and a database 60 . shown in Figure 1 The customer 5 can have several interactions with the push broadcasting system 1 after entering the push broadcasting system 1 . The electronic device 70 of the customer 5 can have several interactions with the push system 1 outside the push system 1 or within the push system 1 . The push broadcasting system 1 can transmit messages, information, files, signals or instructions to the electronic device 70 . The electronic device 70 includes an electronic device having a communication function and a display function. In some embodiments, the electronic device 70 may be a handheld mobile device, a smart phone, a tablet computer, a digital personal assistant, a wearable smart device, a smart watch, or the like. In some embodiments, the customer 5 may possess a plurality of electronic devices 70 .

The cloud server group 10 may include one or more servers. In some embodiments, the cloud server group 10 may include a server 101, a server 102, . . . and a server 10w, where w represents a positive integer. Image capture device group 20 may include one or more image capture devices. In some embodiments, image capture device group 20 may include image capture device 201, image capture device 202, . . . , and image capture device 20x, where x represents a positive integer. The information display device group 30 may include one or more information display devices. In some embodiments, the information display device group 30 may include an information display device 301, an information display device 302, . . . and an information display device 30y, where y represents a positive integer. Checkout device group 40 may include one or more checkout devices. In some embodiments, checkout device group 40 may include checkout device 401 , checkout device 402 . . . and checkout device 40z, where z represents a positive integer.

The servers included in the cloud server group 10 can be connected to each other. In some embodiments, the servers included in the cloud server group 10 may be connected to each other via wired or wireless connections. The servers included in the cloud server group 10 can communicate information, signals or data with each other. Each server included in the cloud server group 10 can synchronize the data stored by each server among the various servers through a synchronization operation.

The one or more image capture devices included in the image capture device group 20 may be Connect to one or more servers in the cloud server group 10 . Image capturing device 201, image capturing device 202, . . . or image capturing device 20x may be connected to each other with server 101, server 102, . . . or server 10w via a wired or wireless connection. The image capturing device 201, the image capturing device 202, . . . or the image capturing device 20x may transmit information, signals or data to the server 101, the server 102, . . . or the server 10w. The server 101, the server 102, . . . or the server 10w may transmit information, signals, data or instructions to the image capturing device 201, the image capturing device 202, . . . or the image capturing device 20x.

In some embodiments, the one or more image capture devices included in the image capture device group 20 may be one or more of a panoramic camera, a surveillance camera, a dome monitor, or a fisheye camera. In some embodiments, the image capture device group 20 may include any electronic device with image capture function.

One or more information display devices included in the information display device group 30 can be connected to one or more servers in the cloud server group 10 . The information display device 301 , the information display device 302 , . . . or the information display device 30y included in the information display device group 30 can be connected to the server 101 , the server 102 , . . . or the server 10w via a wired connection or a wireless connection. connect. The information display device 301, the information display device 302, . . . or the information display device 30y can transmit information, signals or data to the server 101, the server 102, . . . or the server 10w. The server 101, the server 102, . . . or the server 10w may transmit information, signals, data or instructions to the information display device 301, the information display device 302, . . . or the information display device 30y.

Each of information display device 301, information display device 302, . . . and information display device 30y may include an image capture device, an image display device, and a speaker device. As shown in FIG. 1 , the information display device 301 may include an image capture device 30c, an image display device 30d and a speaker device (not shown in the figure).

One or more checkout devices included in the checkout device group 40 can be connected to one or more servers in the cloud server group 10 . The checkout device 401 , the checkout device 402 , . . The checkout device 401, the checkout device 402, . . . or the checkout device 40z can transmit information, signals or data to the server 101, the server 102, . . . or the server 10w. The server 101, the server 102, . . . or the server 10w may transmit information, signals, data or instructions to the checkout device 401, the checkout device 402, . . . or the checkout device 40z.

In some embodiments, each of checkout device 401 , checkout device 402 . . . and checkout device 40z may be a point-of-sale (POS) system. Each of checkout device 401 , checkout device 402 . . . and checkout device 40z may include two image display devices. As shown in FIG. 1 , the checkout device 401 may include an image display device 401d1 and an image display device 401d2. The video display device 401d1 can provide information and video to the salesperson in the store. The image display device 401d2 can provide information and images to customers. Each of checkout device 401 , checkout device 402 . . . and checkout device 40z may include a terminal device. As shown in FIG. 1 , the checkout device 401 may include a terminal device 401t, and the checkout device 402 may include a terminal device 402t. The terminal device 401t or the terminal device 402t can read the customer's membership code data.

The database 60 can be connected to the cloud server group 10 via a wired connection or a wireless connection. The server 101 , the server 102 , . . . or the server 10w may transmit information, signals or data to the database 60 . The database 60 can transmit information, signals or data to the server 101, the server 102, . . . or the server 10w.

The database 60 can store member-related information. Although not shown in FIG. 1, the customer can register via a web page or an application program loaded on a mobile device. Customers can Enter personal information during the registration operation, and customers who complete the registration operation can become members. Personal data entered by the customer may be stored in the database 60 . The data stored in the database 60 can be updated under different conditions. In some embodiments, the data in the database 60 may be updated in response to information, signals, data or commands provided by one or more servers in the cloud server group 10 .

FIG. 2 illustrates a schematic diagram of a push broadcast process 2 according to some embodiments of the present invention. The push broadcasting process 2 in FIG. 2 can be implemented by the push broadcasting system 1 . As shown in FIG. 2, the customer 5 can trigger the push broadcasting system 1 in the contexts 51, 52, 53, 54, 55, 56 and 57, so that the push broadcasting system 1 performs operations 61, 62, 63, 64, 65, 66 and 67 to generate push broadcast information 71A, 71B, 72, 73A, 73A', 73B, 74A, 74B, 75, 76 and 77 exclusively for customers.

Situation 51 may include a situation where customer 5 is indoors, outdoors, away from one of the physical storefronts associated with push broadcast system 1, and customer 5 may trigger push broadcast system 1 to perform operation 61 in context 51 to generate a unique message for customer 5. Push broadcast information 71A, 71B. Context 52 may include a situation in which customer 5 enters a physical storefront associated with push broadcasting system 1 , and customer 5 may trigger push broadcasting system 1 to perform operation 62 in context 52 . The image capturing device group 20 of the push broadcasting system 1 can capture the image of the customer 5 and generate data C1 . The push broadcasting system 1 identifies the customer 5 according to the data C1 and generates push broadcasting information 72 specific to the customer 5 .

Context 53 may include a situation where customer 5 is in a physical storefront associated with push system 1 . Customer 5 may trigger push system 1 to perform operation 63 in context 53 . The image capturing device group 20 of the push broadcasting system 1 can capture the image of the customer 5 and generate the data C1 . Context 54 may include a situation where customer 5 performs a checkout. Customer 5 may trigger push system 1 to perform operation 64 in context 54 . The checkout device group 40 of the push broadcasting system 1 can read the membership information of the customer 5 According to the data, push broadcast information 74A, 74B exclusive to the customer 5 is generated.

Scenario 55 may include a situation where customer 5 uses a physical storefront merchandise logistics system. The customer 5 can trigger the push broadcast system 1 to perform the operation 65 in the context 55 to generate the push broadcast information 75 exclusive to the customer 5 . Context 56 may include a situation in which a customer 5 is dining or otherwise engaged in a physical storefront. The customer 5 can trigger the push broadcast system 1 to perform the operation 65 in the context 56 to generate the push broadcast information 75 , 76 exclusive to the customer 5 .

Context 57 may include a situation in which a customer 5 leaves a physical storefront. The customer 5 can trigger the push broadcast system 1 to perform an operation 67 in the context 57 to generate the push broadcast information 77 exclusive to the customer 5 . In the present application, the trigger may be that the behavior of the customer 5 reaches a certain condition, so that the push broadcasting system 1 performs the above operation. In some embodiments, certain conditions may include one or more of the following: the distance between the customer 5 and the physical storefront is greater or less than a threshold value, the customer 5 enters or/and leaves the physical storefront, the push system 1 captures the customer The image of 5, the customer 5 completes the checkout, the customer 5 does not consume within a certain period of time, the customer 5 uses the in-store commodity logistics system, and so on. The above descriptions about operations 61 , 62 , 63 , 64 , 65 and 67 are only exemplary, and do not mean that the above operations must be performed in a certain order.

In some embodiments, the server 101 may provide one or more customer-specific feeds 71A, 71B, 72, 73A, 73A', 73B, 74A, 74B, 75, 76, and 77. In some embodiments, servers 101 , 102 , . . . , 10w may perform operations 61 , 62 , 63 , 64 , 65 and 67 in combination. The servers 101, 102, . . . , 10w can jointly provide a plurality of customer-specific push information 71A, 71B, 72, 73A, 73A', 73B, 74A, 74B, 75, 76 and 77.

FIG. 3 illustrates a schematic diagram of a push broadcast process 2A according to some embodiments of the present invention. The push broadcast process 2A may be a part of the push broadcast process 2 . The push broadcast process 2A of FIG. 3 can be performed by The push broadcast system 1 is realized.

As shown in FIG. 3 , the push broadcast process 2A can be executed by the server 101 of the push broadcast system 1 . The server 101 may include a processing module 101p, a storage 101s, a register 101r, and a communication module 101c. The processing module 101p, the storage 101s, the register 101r, and the communication module 101c are electrically connected to each other. Information, signals, data or instructions can be transferred between the processing module 101p, the storage 101s, the register 101r and the communication module 101c.

In scenario 51 , customer 5 may be located outside the physical storefront associated with push system 1 . The physical storefront defines a first area with a first boundary E1. In operation 61 , when the distance between the customer 5 and the first boundary E1 is greater than the first distance D1 . The communication module 101c of the server 101 of the push broadcast system 1 can transmit the push broadcast information 71A to the electronic device 70 of the customer 5 via the communication network. The push information 71A may include non-exclusive push information, such as schedule event information, and the push information 71A may include exclusive push information, such as a product list.

When the distance between the customer 5 and the first boundary E1 is smaller than the first distance D1, the push broadcast system 1 receives the trigger from the customer 5, and the processing module 101p of the server 101 of the push broadcast system 1 generates the push broadcast 71B. The communication module 101c of the server 101 can transmit the push information 71B to the electronic device 70 of the customer 5 via the communication network. The push information 71A may include non-exclusive push information, such as schedule event information, temporary promotion information, and the like. In some embodiments, the server 101 can receive the global positioning system (GPS) coordinates of the electronic device 70. When the distance between the GPS coordinates and the first boundary E1 is less than the first distance D1, the communication module 101c of the server 101 The push information 71B may be transmitted to the electronic device 70 via the communication network. In some embodiments, the first distance D1 may be 500 meters or less. In some embodiments, the first distance D1 may be 300 meters or less.

The server 101 can track and receive the application of the customer 5 in the electronic device 70 form or browsing history on the website BR1. The server 101 can integrate the browsing record BR1 into the information group FG1 associated with the customer 5 (stored in the storage 101s of the server 101 ). The storage 101s of the server 101 can further store the member attribute data AT1 of the customer 5 . The processing module 101p of the server 101 can update the member attribute data AT1 according to the information group FG1. The member attribute data AT1 may be associated with the shopping preferences and shopping records of the customer 5 . In some embodiments, the member attribute data AT1 may include a value associated with the member's preference generated by the following formula: Formula 1: Product Preference Ratio (PPR)=(Product consumption amount share, product shopping Frequency share); formula 2: product consumption amount share = target product total consumption amount/category total consumption amount; formula 3: product shopping frequency share = target product total shopping times/category total shopping times; formula 4: category preference Degree = (category consumption amount share, category shopping frequency share); formula 5: category consumption amount share = target category total consumption amount/total consumption amount; formula 6: category shopping frequency share = target category total shopping times/ Total number of purchases; Formula 7: Commodity Contribution = (Commodity Consumption Amount Percentile, Commodity Shopping Times Percentile); and Formula 8: Category Contribution = (Category Consumption Amount Percentile, Category Shopping Times percentiles).

From the above-mentioned values of the members, the shopping habits, product preferences, etc. of the members can be known, and the possible shopping plans of the members can be inferred from the information group FG1. Therefore, according to the member attribute data AT1, the processing module 101p of the server 101 can generate the push information 71A including the commodity list. As shown in FIG. 3 , the communication module 101c of the server 101 can pass through the communication network. The communication network transmits the push information 71A to the electronic device 70 of the customer 5 .

The customer 5 can choose whether or not to enable the report of receiving the push information 71A. When choosing to enable the report, the application program of the electronic device 70 can transmit the report information to the server 101 via the communication network. The customer 5 can choose whether to enable the report of receiving the push information 71B. When the user chooses to enable the report, the application program of the electronic device 70 can send the report information to the server 101 via the communication network.

FIG. 4 illustrates a schematic diagram of a push broadcast process 2B according to some embodiments of the present invention. The push broadcast process 2B may be a part of the push broadcast process 2 . The push broadcasting process 2B shown in FIG. 4 can be implemented by the push broadcasting system 1 .

In the scenario 52, the push system 1 receives the trigger from the customer 5 when the customer 5 crosses the first boundary E1 of the first area. The image capturing device group 20 can capture images of the customers 5 in the first area and generate data C1. Data C1 may contain images, pictures, streaming data, or capture time. In operation 62, the image capturing device group 20 may transmit the data C1 to the server 101 via the communication network. The processing module 101p of the server 101 can identify the identity of the member of the customer 5 according to the comparison between the data C1 and the member data PD1, PD2, . . . , PDj in the storage 101s. The member data PD1, PD2, . . . , PDj may correspond to different members, respectively. In some embodiments, member profiles PD1, PD2, . . . , PDj may contain images of the customer's face. In some embodiments, the member profiles PD1, PD2, . . . , PDj may contain photos imported or uploaded by the customer during the registration operation. After the identification process is completed, the communication module 101c of the server 101 can transmit the push information 72 to the electronic device 70 of the customer 5 via the communication network. In some embodiments, the push information 72 may include non-exclusive push information, such as in-mall event information, audience-focused promotion information, and the like. After the identification process is completed, the processing module 101p of the server 101 can call an application programming interface (API) to provide the push information 72 to the customer 5 in real time, so that the customer can experience the fast shopping guide service.

The customer 5 can choose whether to turn on the report of receiving the push information 72 . When choosing to turn on the report, the application of the electronic device 70 can send the report information to the server 101 via the communication network.

FIG. 5 illustrates a schematic diagram of a push broadcast process 2C according to some embodiments of the present invention. The push broadcast process 2C may be a part of the push broadcast process 2 . The push broadcast process 2C shown in FIG. 5 can be implemented by the push broadcast system 1 .

In the scenario 53, the push broadcasting system 1 may receive a trigger from the customer 5 when the customer is in the vicinity of one or more information display devices (eg, 301, 302, . . . , 30y) in the group 30 of information display devices. In some embodiments, the push system 1 may receive a trigger from the customer 5 when the customer 5 crosses the first boundary E1 of the first area. In some embodiments, the group of image capturing devices 20 may capture images of the customer 5 in the first area and generate the data C1. In operation 63, the image capturing device group 20 may transmit the data C1 to the server 101 via the communication network. The processing module 101p of the server 101 can identify the identity of the member of the customer 5 according to the comparison between the data C1 and the member data PD1, PD2, . . . , PDj in the storage 101s. The member data PD1, PD2, . . . , PDj may correspond to different members, respectively. In some embodiments, member profiles PD1, PD2, . . . , PDj may contain images of the customer's face. In some embodiments, the member profiles PD1, PD2, . . . , PDj may contain photos imported or uploaded by the customer during the registration operation.

After the identification process is completed, the server 101 can integrate the data C1 into the information group FG1 associated with the customer 5 (stored in the storage 101s of the server 101 ). The storage 101s of the server 101 can further store the member attribute data AT1 of the customer 5 . The processing module 101p of the server 101 can update the member attribute data AT1 according to the information group FG1. The member attribute data AT1 may be associated with the shopping preferences and shopping records of the customer 5 . In some embodiments, the The member attribute data AT1 may include values generated by Equation 1 to Equation 8, which are associated with member preferences. According to the member attribute data AT1, the processing module 101p of the server 101 can generate the push information 73A of the store list associated with the customer 5 who has registered as a member. As shown in FIG. 5 , the communication module 101c of the server 101 can transmit the push broadcast information 73A to the information display device group 30 via the communication network. The information display devices (eg, information display devices 301 , 302 . . . , 30x ) in the information display device group 30 adjacent to the customer 5 can display the push information 73A for the customer 5 to view. The push broadcast information 73A dedicated to the customer 5 can provide the customer 5 with suitable shopping guide information, so that the shopping decision-making power of the customer 5 can be improved, thereby increasing the sales volume of the store.

As shown in FIG. 5 , when the customer is in the vicinity of one or more information display devices (eg, 301 , 302 , . And generate data C2. Data C2 can contain images, pictures, streaming data, or capture time. In operation 63, the image capturing device group 20 may transmit the data C2 to the server 101 via the communication network. The processing module 101p of the server 101 can identify the identity of the member of the customer 5 according to the comparison between the data C2 and the member data PD1, PD2, . . . , PDj in the storage 101s. After the identification process is completed, the register 101r of the server 101 can store the data C1 and C2. The processing module 101p can determine whether the time difference between the capture time of the data C1 and the capture time of the data C2 is greater than the threshold value TH1. When the time difference is greater than the threshold value TH1, the processing module 101p determines whether the customer 5 completes the checkout behavior between the capture time of the data C1 and the capture time of the data C2. The threshold value TH1 may be 30 minutes, 20 minutes or less. The threshold value TH1 may be 30 minutes, 40 minutes or more.

In some embodiments, the processing module 101p can determine whether there is checkout data in the information group FG1 associated with the customer 5 between the time interval between the capture time of the data C1 and the capture time of the data C2. When there is no checkout information, the server 101 according to the member attribute The data AT1 generates alternate push information 73A' different from the push information 73A. As shown in FIG. 5 , the communication module 101c of the server 101 can transmit the substitute push broadcast information 73A′ to the information display device group 30 via the communication network. The information display devices (eg, information display devices 301 , 302 . . . , 30x ) in the information display device group 30 adjacent to the customer 5 may display the alternative push information 73A′ for the customer 5 to view. The alternative push broadcast information 73A' provides customers 5 with different exclusive push broadcast information, and can quickly provide other shopping guide push broadcast information when the customer 5 has no obvious interest in the push broadcast information 73A, so as to promote the customer 5 to generate shopping desire, improve shopping decision-making power, and then Increase store sales.

In some embodiments, the server 101 may calculate the member similarity according to the following formula, and generate the substitute push information 73A' according to the member attribute data (eg AT2) of another member with a high similarity with the customer 5.

，其中PPRi為第i個會員喜好度數值，PPRj 為第j個會員喜好度數值，i及j可以分別是1至N中之正整數。 Formula 9: Similarity between members =

, where PPRi is the ith member's preference value, PPRj is the jth member's preference value, and i and j may be positive integers from 1 to N, respectively.

After the identification process is completed, the communication module 101c of the server 101 can transmit the push broadcast information 73B to the electronic device 70 of the customer 5 via the communication network. In some embodiments, the push information 73B may include exclusive push information, such as a list of stores associated with the customer 5 registered as a member generated according to the member attribute data AT1. In some embodiments, the push information 73B may include non-exclusive push information, such as in-mall event information, audience-focused promotion information, and the like. After the identification process is completed, the processing module 101p of the server 101 can call an application programming interface (API) to provide the push information 73B to the customer 5 in real time, so that the customer can experience the fast shopping guide service.

FIG. 6 illustrates a schematic diagram of a push broadcast process 2D according to some embodiments of the present invention. The push broadcast process 2D may be a part of the push broadcast process 2 . The push broadcast process 2D shown in FIG. 6 can be implemented by the push broadcast system 1 .

As shown in FIG. 6 , the checkout device 401 may include an image display device 401d1 and an image display device 401d2. The video display device 401d1 can provide information and video to the salesperson in the store. The image display device 401d2 can provide information and images to customers. The checkout device 401 may include a terminal device 401t that can read the membership code data Q1 provided by the customer 5 . The checkout device 401 can transmit the member code data Q1 to the server 101 . In some embodiments, the member code profile may include a QR code, barcode or string associated with the member.

In the scenario 54 , the push broadcasting system 1 may receive a trigger from the customer 5 , for example, an in-store salesperson assists the customer 5 to complete the checkout behavior through the checkout device 401 . The in-store salesperson can use the checkout device 401 to generate the checkout profile B1 of the customer 5 . In some embodiments, checkout data B1 may include one or more consumer items. The in-store salesperson can use the terminal device 401t to read the member code data Q1 provided by the customer. In operation 64, the checkout device 401 may transmit the checkout data B1 and the membership code data Q1 to the server 101 via the communication network. The register 101p of the server 101 can store the billing data B1 and the membership code data Q1. The processing module 101p of the server 101 can decode the member code information Q1 to generate the member decode information DQ1. The server may search the member data PD1, PD2, . . . , PDj for the member data corresponding to the member decoding information DQ1 (for example, the member data PD1). In some embodiments, the member profile PD1 may contain accumulated points, gifts, coupons, shopping credits, etc. of the customers 5 who are registered members. By decoding the member code data Q1 (for example, generating the member decode data DQ1) and confirming the member data PD1 of the customer 5, the membership data PD1 can be prevented from being stolen by a third party.

The processing module 101p of the server 101 can access the information group FG1 associated with the member data PD1 from the storage 101s. The processing module 101p of the server 101 can integrate the billing data B1 into the information group FG1. The processing module 101p can access and membership information from the storage 101s The member attribute data AT1 associated with the data PD1. The processing module 101p can update the member attribute data AT1 according to the information group FG1. In some embodiments, the processing module 101p can update the member attribute data AT1 according to the checkout data B1. The member attribute data AT1 may be associated with the shopping preferences and shopping records of the customer 5 . In some embodiments, the member attribute data AT1 may include values generated by Equation 1 to Equation 8 that are associated with the member's preferences. According to the member attribute data AT1, the processing module 101p of the server 101 can generate the push information 74A including the store list associated with the customer 5 who has registered as a member. As shown in FIG. 6 , the communication module 101c of the server 101 can transmit the push broadcast information 74A to the checkout device 401 via the communication network. The screen display device 401d2 of the checkout device 401 can display the push broadcast information 74A for the customer 5 to view. The push broadcast information 74A dedicated to the customer 5 can provide the customer 5 with suitable shopping guide information, so that the shopping decision-making power of the customer 5 can be improved, thereby increasing the sales volume of the store.

As shown in FIG. 6 , the storage 101s of the server 101 can store the promotion information PM. The promotion information PM can include the schedule time and promotion items of the stores in each floor. The processing module 101p can calculate the reliability of the consumer products and the promotion information PM in the checkout data B1. The reliability between commodities can be generated by the following formula: Formula 10: Reliability between commodity A and commodity B=P(A∩B)/P(A), where P is the probability (Probability), and the symbol ∩ is the intersection.

The processing module 101p generates push broadcast information 74B including the recommended product when the promotion product of the promotion information PM exists and the consumer product reliability of the checkout data B1 is greater than the threshold value TH2. Then, the communication module 101c transmits the push information 74B to the checkout device 401 via the communication network. The screen display device 401d2 of the checkout device 401 can display the push broadcast information 74B for the customer 5 to watch. The push broadcast information 74B dedicated to the customer 5 can provide suitable shopping guide information for the customer 5, so that the shopping decision-making power of the customer 5 can be improved, thereby increasing the sales volume of the store. in some embodiments , the threshold value TH2 may be 0.75 or other suitable values.

In some embodiments, the push information 74A, 74B may include the customer's 5 consumption accumulated points, gifts, coupons, shopping credits, and the like. The screen display device 401d2 of the checkout device 401 can display the information of consumption accumulated points, gifts, coupons, and shopping money for the customers 5 to view.

FIG. 7 illustrates a schematic diagram of a push broadcast process 2E according to some embodiments of the present invention. The push broadcast process 2E may be a part of the push broadcast process 2 . The push broadcast process 2E in FIG. 7 can be implemented by the push broadcast system 1 .

In Scenario 55 and Scenario 56, the push broadcasting system 1 may receive a trigger from the customer 5 when the customer is in the vicinity of one or more information display devices (eg, 301, 302, . . . , 30y) in the group 30 of information display devices. The image capturing device group 20 can capture images of the customers 5 in the first area and generate data C1. Data C1 may contain images, pictures, streaming data, or capture time. In operation 65, the image capturing device group 20 may transmit the data C1 to the server 101 via the communication network. The processing module 101p of the server 101 can identify the identity of the member of the customer 5 according to the comparison between the data C1 and the member data PD1, PD2, . . . , PDj in the storage 101s. The member data PD1, PD2, . . . , PDj may correspond to different members, respectively. In some embodiments, member profiles PD1, PD2, . . . , PDj may contain images of the customer's face. In some embodiments, the member profiles PD1, PD2, . . . , PDj may contain photos imported or uploaded by the customer during the registration operation. After the identification process is completed, the server 101 can transmit the push information 75 to the electronic device 70 of the customer 5 via the communication network. In some embodiments, the push information 75 may include exclusive push information, such as a list of stores associated with the customer 5 who has registered as a member generated according to the member attribute data AT1. In some embodiments, the push information 75 may include non-exclusive push information, such as in-house event information, audience-focused promotion information, and the like. After the identification process is completed, the The processing module 101p of the server 101 can call an application programming interface (API) to provide the push information 75 to the customer 5 in real time, so that the customer can experience the quick shopping guide service.

In Scenario 55, Customer 5 may use the physical in-store merchandise logistics system to trigger the push broadcast system. Multiple logistics system counters 80 may be provided within the physical storefront to provide customers 5 with storage of consumer goods. After the customer 5 stores the consumer goods at the multiple logistics system counters 80 , the in-store commodity logistics system can deliver the consumer goods to the logistics pick-up counter 81 . In Scenario 56, Customer 5 can dine or engage in other activities in the physical storefront, and the actions of Customer 5 are facilitated because the consumer goods are already stored. In operation 65 , after the customer 5 deposits the consumer goods at the counters 80 of the logistics system, the logistics system may transmit the logistics commodity information PU1 to the server 101 .

The register 101r of the server 101 can store the logistics product information PU1. The processor 101p of the server 101 can transmit the push broadcast information 76 to the electronic device 70 of the customer 5 according to the logistics product information PU1. In some embodiments, the customer 5 can set a preset pickup time at the logistics system counter 80, and the logistics product information PU1 can include the preset pickup time and member information PD1. When the time difference between the real-time time and the preset pickup time is less than the threshold value TH3, the processor 101p of the server 101 can transmit the push broadcast information 76 to the electronic device 70 of the customer 5 according to the logistics product information PU1. The push information 76 may include the location of the logistics pickup counter and the list of consumer goods. The customer 5 can go to the logistics pick-up counter 81 to collect the consumer goods according to the push broadcast information 76 .

The customer 5 can choose whether to turn on the report of receiving the push information 75 . When choosing to turn on the report, the application of the electronic device 70 can send the report information to the server 101 via the communication network. The customer 5 can choose whether to turn on the report of receiving the push information 76 . When choosing to turn on the report, the application of the electronic device 70 can send the report information to the server 101 via the communication network.

FIG. 8 illustrates a schematic diagram of a push broadcast process 2F according to some embodiments of the present invention picture. The push broadcast process 2F may be a part of the push broadcast process 2 . The push broadcasting process 2F shown in FIG. 8 can be realized by the push broadcasting system 1 .

In scenario 57, the push system 1 may receive a trigger from the customer 5 when the customer 5 crosses the first boundary E1. In operation 67, the group of image capturing devices 20 may capture an image of the departing figure of the customer 5 and generate data C3. The image capturing device group 20 can transmit the data C3 to the server 101 via the communication network. The processing module 101p of the server 101 can identify the member data PD1 of the customer 5 according to the comparison between the data C3 and the member data PD1, PD2, . . . , PDj in the storage 101s. The register 101r of the server 101 can store the billing data B1. The server 101 can transmit the push broadcast information 77 to the electronic device 70 via the communication network on the next day after the consumption according to the billing data B1 and the member data PD1. The push information 77 includes a questionnaire survey of the customer 5 about the product or the sales store.

The customer 5 can choose whether to turn on the report of receiving the push information 77 . When choosing to turn on the report, the application of the electronic device 70 can send the report information to the server 101 via the communication network.

FIG. 9 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention. Operations 902 to 916 shown in FIG. 9 may be performed in the push broadcasting system 1 shown in FIG. 1 .

When certain conditions are met, the customer 5 can trigger the push system 1 to perform operations 902 to 916 . In some embodiments, the specific conditions may be that the customer 5 enters or/and leaves the physical storefront, the push system 1 captures the image of the customer 5, the customer 5 does not make a purchase within a certain period of time, and so on.

In operation 902 , one or more image capture devices (eg, the image capture device 201 ) in the image capture device group 20 receive the first trigger TR1 and the second trigger TR2 from the customer 5 . In operation 904, the image capturing device 20 generates the first data C1 according to the first trigger TR1. in operation In 906, the server 101 identifies the member data PD1 of the customer 5 according to the first data C1. In operation 908, the server 101 generates the first push broadcast information 73A according to the first member attribute data AT1 associated with the member data PD1. In some embodiments, the server 101 may transmit the push information 73A to the information display device group 30 via the communication network for viewing by the customers 5 .

In operation 910, the image capturing device 20 generates the second data C2 according to the second trigger TR2. In operation 912, the server 101 identifies the member data PD1 of the customer 5 according to the second data C2. In operation 914, the server 101 determines whether the first time difference between the capture times of the first data C1 and the second data C2 is greater than the first threshold value TH1. In operation 916, when the first time difference is greater than the first threshold value TH1 and the customer 5 has not completed the checkout behavior, the server 101 generates the second push information 73A' different from the first push information 73A. In some embodiments, the server 101 generating the second push information 73A' includes generating the second push information 73A' according to the second member attribute data AT2 of another member having a high similarity with the customer 5 . In some embodiments, the server 101 may transmit the push information 73A' to the information display device group 30 via the communication network for viewing by the customer 5 . The above descriptions are exemplary only, and do not mean that the above operations must be performed in a certain order.

FIG. 10 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention. Operations 1002 to 1008 shown in FIG. 10 can be performed in the push broadcasting system 1 shown in FIG. 1 .

When certain conditions are met, the customer 5 can trigger the push system 1 to perform operations 1002 to 1008 . In some embodiments, the specific condition may be that the distance between the customer 5 and the physical storefront is less than or greater than a threshold value, or the like.

In operation 1002, the server 101 receives the third trigger TR3 of the customer 5 outside the first area. In operation 1004, the server 101 determines the customer 5 according to the third trigger TR3 Whether the distance between the position and the first boundary E1 of the first area is less than the first distance D1. In operation 1006, the server 101 generates the third push information 71A when the distance is less than the first distance D1. In operation 1008, when the distance is greater than the first distance D1, the server 101 generates fourth push broadcast information 71B according to the first member attribute data AT1. The above descriptions are exemplary only, and do not mean that the above operations must be performed in a certain order.

FIG. 11 illustrates a flow chart of the operation of the push broadcasting system according to some embodiments of the present invention. Operations 1102 to 1116 shown in FIG. 11 can be performed in the push broadcasting system 1 shown in FIG. 1 .

When certain conditions are met, the customer 5 can trigger the push system 1 to perform operations 1102 to 1116 . In some embodiments, the specific condition may be that customer 5 completes checkout, customer 5 uses an in-store merchandise logistics system, or the like.

In operation 1102 , one of the checkout device groups 40 (eg, checkout device 401 ) receives a fourth trigger TR4 with customer 5 . In operation 1104, the checkout data B1 is transmitted to the server 20 according to the fourth trigger TR4. In operation 1106, the server 101 updates the member attribute data AT1 according to the checkout data B1. In operation 1108, the server 101 generates the fifth push information 74A according to the updated member attribute data AT1. In operation 1110, the server 101 determines whether there is a recommended product with a trust value greater than the second threshold value TH2 and the consumer product in the checkout data B1 in the promotion information PM. In operation 1112, when there is a recommended product with a trust value greater than the second threshold value TH2, the server 101 generates sixth push information 74B according to the recommended product. In operation 1114 , the server 101 receives the logistics commodity data PU1 associated with the fifth trigger TR5 of the customer 5 . In operation 1116, the server 101 generates seventh push broadcast information 76 when the second time difference between the real time and the preset pickup time is less than the third threshold value TH3. The above descriptions are exemplary only, and do not mean that the above operations must be performed in a certain order.

While specific embodiments of the present invention have been described above, it should be understood that the present invention may be practiced otherwise than as described.

The above description is intended to be illustrative, not restrictive. Accordingly, it will be apparent to those skilled in the art that modifications of the described invention can be made without departing from the scope of the claimed scope as set forth below.

1: Push broadcast system

5: Customers

10: Cloud server groups

10w: server

20: Image capture device group

20x: Image capture device

30: Information display device group

30c: Image capture device

30d: Video display device

30y: Information Display Device

40: Checkout Device Group

40z: Checkout Device

60:Database

70: Electronics

101: Server

102: Server

201: Image Capture Device

202: Image Capture Device

301: Information Display Device

302: Information Display Device

401: Checkout Device

401d1: Video Display Devices

401t: Terminal device

402: Checkout Device

402d2: Video Display Devices

402t: Terminal device

Claims (20)

A push broadcasting system, comprising: an image capturing device configured to receive a first trigger and a second trigger from a customer and generate first data and second data according to the first trigger and the second trigger, respectively; and an electronic a server connected to the image capture device configured to identify the customer's membership information based on the first information and generate first push information based on first membership attribute data associated with the membership information; wherein the server The server is further configured to identify the member data of the customer based on the second data, and the server is further configured to determine whether the first time difference between the capture times of the first data and the second data is greater than the first time difference between the capture times of the first data and the second data. A threshold value, the server is configured to generate second push broadcast information different from the first push broadcast information when the first time difference is greater than the first threshold value and the customer has not completed the checkout behavior. The push broadcasting system of claim 1, wherein the image capture device is configured to capture an image of a first area, and wherein the first trigger includes the customer crossing a first boundary of the first area, and the second trigger includes The customer is adjacent to one or more information display devices. The push broadcast system of claim 2, wherein the server is configured to receive a third trigger from a customer outside the first area, and wherein the server is configured to determine the location of the customer based on the third trigger Whether the distance from the first boundary is less than the first distance, when the distance is less than the first distance, the server is configured to generate third push information, wherein the third push information includes Non-exclusive push broadcast information. The push broadcasting system of claim 3, wherein when the distance is greater than the first distance, the server is configured to generate fourth push broadcasting information according to the first member attribute data. The push broadcasting system of claim 1, wherein generating the second push broadcasting information by the server comprises generating the second push broadcasting information according to second member attribute data of another member having a high similarity with the customer. The push broadcasting system of claim 5, wherein the server is configured to determine the similarity between the customer and the other member according to the following formula:

Wherein PPRi is the ith member's preference value, PPRj is the jth member's preference value, and i and j may be positive integers from 1 to N, respectively. The push broadcasting system of claim 1, further comprising: a checkout device electrically connected to the server, configured to receive a fourth trigger with the customer and to transmit checkout data to the server according to the fourth trigger a server; wherein the server is configured to update the first member attribute data according to the checkout data, and the server is configured to generate fifth push broadcast information according to the updated first member attribute data. The push broadcasting system of claim 7, wherein the server is further configured to determine whether there is a recommended product with a trust value greater than a second threshold value with respect to the consumer product of the checkout information in the promotion information, when the promotion information is When there is the recommended product whose trust value is greater than the second threshold value, the server is configured to generate sixth push information according to the recommended product. According to the push broadcasting system of claim 8, the reliability can be generated by the following formula: reliability=P(A∩B)/P(A), where P is the probability (Probability), A is the consumer product, and B is the For promotional items in promotional information, the symbol ∩ is the intersection. The push broadcasting system of claim 1, wherein the server is configured to receive logistics commodity data associated with the fifth trigger of the customer, the logistics commodity data including a preset pickup time, when the real-time time corresponds to the preset When the second time difference between the pickup times is less than the third threshold value, the server is configured to generate seventh push information. The push broadcast system of claim 1, further comprising: an information display device electrically connected to the server, which is configured to display the first push broadcast information or the second push broadcast information, wherein the information display device is adjacent to to this customer. According to the push broadcasting system of claim 1, the first member attribute data is generated by one or more of the following formulas: Formula 1: Product Preference Ratio (PPR)=(Product consumption amount share, product shopping frequency share); Formula 2: Commodity consumption amount share = target commodity total consumption amount/category total consumption amount; formula 3: commodity shopping frequency share = target commodity total shopping times/category total shopping times; formula 4: category preference = (category consumption Amount share, share of category shopping times); formula 5: category consumption amount share = target category total consumption amount / total consumption amount; formula 6: category shopping frequency share = target category total shopping times / total shopping times; formula 7: Commodity Contribution Degree = (Percentile of Commodity Consumption Amount, Percentile of Commodity Shopping Times); and Formula 8: Category Contribution Degree = (Percentile of Category Consumption Amount, Percentile of Category Shopping Times ). An operation method of a push broadcasting system, comprising: receiving a first trigger and a second trigger of a customer through an image capturing device; generating first data and a second trigger respectively according to the first trigger and the second trigger through the image capturing device 2. Data; identifying the customer's member information according to the first data through a server electrically connected to the image capturing device; generating first push broadcast information through the server according to the first member attribute data associated with the member data; Identifying the member information of the customer according to the second information through the server; determining the first information between the capture times of the first information and the second information through the server Whether a time difference is greater than a first threshold; and when the first time difference is greater than the first threshold and the customer has not completed the checkout behavior, the server generates second push information different from the first push information . The method of claim 13, further comprising capturing, via the image capture device, an image of a first area, wherein the first trigger includes the customer crossing a first boundary of the first area, and the second trigger includes the customer proximate a or multiple information display devices. The method of claim 13, further comprising: receiving, via the server, a third trigger of a customer outside the first area; determining, via the server, between the customer's location and the first boundary according to the third trigger Whether the distance is smaller than the first distance, wherein when the distance is smaller than the first distance, third push broadcast information is generated by the server, and the third push broadcast information includes non-exclusive push broadcast information. The method of claim 13, wherein generating the second push information includes generating the second push information according to second member attribute data of another member having a high similarity with the customer. The method of claim 13, further comprising: receiving a fourth trigger with the customer via a checkout device electrically connected to the server; the checkout device transmitting checkout data to the server according to the fourth trigger; The server updates the first member attribute data according to the checkout data; and the server generates fifth push broadcast information according to the updated member attribute data. The method of claim 17, further comprising: the server determining whether there is a promotional product with a trust value greater than a second threshold value for the consumer product of the checkout information in the promotional information, and when there is a trust value greater than the second promotional product When the promotional item exceeds the limit, the server generates sixth push broadcast information according to the promotional item. The method of claim 13, further comprising: the server receiving logistics commodity data associated with the fifth trigger of the customer, wherein the logistics commodity data includes a preset pickup time, and the time and the preset pickup time When the second time difference between them is smaller than the third threshold value, the server generates seventh push information. The method of claim 13, further comprising: displaying the first push information or the second push information via an information display device electrically connected to the server, wherein the information display device is adjacent to the customer.

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