KR102471705B1 - System for providing visiting cofirmation reward service using qr code - Google Patents

Abstract

Provided is a system for providing a reward service based on visit confirmation using a QR code. The system comprises: a user terminal which visits at least one affiliated store, scans a QR code, and uploads a place review and receives a reward when coordinate data previously mapped with the QR code matches coordinate data of the at least one affiliated store; an affiliated store terminal which purchases promotional signs corresponding to a desired number of customers and receives a QR code mapped with and stored in the coordinate data of the affiliated store; and a reward service providing server including a registration unit which issues the QR code to be mapped with the promotional signs and the coordinate data of the affiliated store and transmits the QR code to the affiliated store terminal when a purchase event for purchasing the promotional signs is generated by the affiliated store terminal, a confirmation unit which confirms whether the coordinate data previously mapped with the QR code matches the coordinate data of the at least one affiliated store when the user terminal scans the QR code, a review management unit which receives the place review from the user terminal when the confirmation unit confirms that the coordinate data is matched, and a subtraction unit which deducts the number of promotional signs by the number of rewards when the reward is provided to the user terminal. Therefore, reliable data can be used for customer relationship management and marketing.

Description

QR code visit authentication based reward service provision system {SYSTEM FOR PROVIDING VISITING COFIRMATION REWARD SERVICE USING QR CODE}

The present invention relates to a system for providing a reward service based on QR code visit authentication, and provides a platform that can induce visits and reviews by granting a user who has authenticated a visit with a QR code the qualification to write a review and providing a reward accordingly. .

Online reviews refer to the empirical information of consumers who convey their opinions or feelings related to companies, products, and services they have experienced on the Internet to other consumers in the form of text or images. Consumers generally want to know in advance about the customer's reaction to the product they want to purchase in an online shopping situation before purchasing the product, and through online reviews written by other customers who have already purchased, they are positive about the product or brand they want to buy form negative attitudes. In this online word-of-mouth society, consumers obtain necessary information based on various information through online reviews or purchase products through comparison and evaluation. It is done. In other words, online reviews can be an important source of information for consumers, and it means that consumers are more influenced by evaluations by general consumers who feel sincere and trustworthy than information from companies with strong commercial potential. As consumers feel psychologically closer to general consumer reviews than companies or other sources of information, ties are formed more strongly than other sources of information.

At this time, a platform that induces reviews by providing rewards for reviews has been researched and developed. In this regard, Korean Patent Registration No. 10-1950570 (published on February 20, 2019) and Korean Patent Registration No. 10-1785272 are prior art. Issue (Announcement on October 16, 2017) collects review information on public transportation vehicles from user terminals, exposes advertisement information to user terminals, and displays advertisement information on user terminals under preset conditions when the user terminals are exposed. After sharing the food content produced as a video using the food ingredients selected by the purchaser through social media, the review of the menu within the food content is higher than the preset score or number. If it is, a configuration for providing compensation to the purchaser terminal is disclosed.

However, in the former case, it is not a reward for a review, but a configuration in which a reward is provided on the condition that a user's taste is identified using the review information and then an advertisement corresponding to the user's taste is output. Even in the latter case, the reward is only based on the popularity of the food content, and it is not a structure to receive compensation by writing a review after using a store or affiliated store. In addition, since review abusing such as false reviews and fake reviews also exist, consumers are confused about which information to believe any more. Accordingly, it is required to research and develop a platform capable of accumulating reviews in each store or affiliated store by obtaining reviews written by users who have been authenticated for visiting and providing rewards for the reviews.

In one embodiment of the present invention, when purchasing a promotional sign at an affiliated store terminal that wants to promote, the number and location of the promotional sign are overlaid on the map, and when the user terminal scans the QR code, the coordinate data mapped to the QR code Only when the coordinate data of the merchant and the merchant's coordinate data match, by enabling the user terminal to write a review, it is possible to confirm and authenticate whether or not it is a real visit, thereby zeroing out false reviews or false reviews, and accumulating review data to prevent false data from being generated. Since it is possible to build a customer database that does not exist, it is possible to provide a QR code visit authentication-based reward service providing system that can use highly reliable data for customer relationship management and marketing. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention visits at least one affiliate store and scans the QR code, and then coordinates data pre-mapped with the QR code and coordinate data of at least one affiliate store If is matched, a user terminal that receives a reward by uploading a place review, a merchant terminal that purchases a promotional sign corresponding to the desired number of customers, and receives a QR code mapped to the merchant's coordinate data and stored, and a promotional sign from the merchant terminal When a purchase event to purchase occurs, a registration unit that issues a QR code to be mapped to the coordinate data of the promotional sign and merchant and transmits it to the merchant terminal, and when the user terminal scans the QR code, the QR code and the coordinate data previously mapped A confirmation unit that checks whether the coordinate data of at least one merchant is matched, a review management unit that receives place reviews from the user terminal when the confirmation unit confirms that the coordinate data matches, and publicity when a reward is paid to the user terminal and a reward service providing server including a subtraction unit for deducting the number of signs by the number of rewards.

According to any one of the above-described problem solving means of the present invention, when purchasing a publicity sign at an affiliated store terminal that wants to promote, the number and location of the publicity sign are overlaid on the map, and when the user terminal scans the QR code, QR Only when the coordinate data mapped to the code and the coordinate data of the merchant match, the user terminal can write a review so that it is possible to confirm and authenticate whether or not it is a real visit, thereby zeroing out false or false reviews and review data Since it is possible to build a customer database without false data by accumulating , highly reliable data can be used for customer relationship management and marketing.

1 is a diagram for explaining a QR code visit authentication based reward service providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a reward service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which a QR code visit authentication based reward service is implemented according to an embodiment of the present invention.
5 is an operational flowchart for explaining a method of providing a QR code visit authentication-based reward service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice the present invention with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, this means that it may further include other components, not excluding other components, unless otherwise stated, and one or more other characteristics. However, it should be understood that it does not preclude the possibility of existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", etc., are used at or approximating that value when manufacturing and material tolerances inherent in the stated meaning are given, and do not convey an understanding of the present invention. Accurate or absolute figures are used to help prevent exploitation by unscrupulous infringers of the disclosed disclosure. The term "step of (doing)" or "step of" as used throughout the specification of the present invention does not mean "step for".

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead by a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the terminal's identifying data. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a QR code visit authentication based reward service providing system according to an embodiment of the present invention. Referring to FIG. 1, the QR code visit authentication-based reward service providing system 1 may include at least one user terminal 100, a reward service providing server 300, and at least one affiliated store terminal 400 . However, since the QR code visit authentication-based reward service providing system 1 of FIG. 1 is only one embodiment of the present invention, the present invention is not limited to interpretation through FIG. 1.

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the reward service providing server 300 through the network 200 . Also, the reward service providing server 300 may be connected to at least one user terminal 100 and at least one affiliated store terminal 400 through the network 200 . In addition, at least one affiliated store terminal 400 may be connected to the reward service providing server 300 through the network 200 .

Here, the network refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi , Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( A Near-Field Communication (Near-Field Communication) network, a satellite broadcasting network, an analog broadcasting network, a Digital Multimedia Broadcasting (DMB) network, etc. are included, but not limited thereto.

In the following, the term at least one is defined as a term including singular and plural, and even if at least one term does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, the singular or plural number of each component may be changed according to embodiments.

At least one user terminal 100 may be a user terminal that scans a QR code using a QR code visit authentication-based reward service-related web page, app page, program, or application to write a review and receive a reward.

Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

The reward service providing server 300 may be a server that provides a QR code visit authentication based reward service web page, app page, program or application. In addition, the reward service providing server 300 issues a QR code when purchasing a promotional sign at the affiliated store terminal 400 and transmits it to the affiliated store terminal 400, and scans the QR code at the user terminal 100. If the coordinate data mapped to the code and the coordinate data of the affiliated store match, the user terminal 100 may write a review, and may be a server that reduces the number of promotional signs while providing a reward for the review.

Here, the reward service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser.

At least one affiliated store terminal 400 may be a terminal of an affiliated store using a QR code visit authentication-based reward service-related web page, app page, program, or application. The affiliate store terminal 400 may be a terminal that purchases promotional signs from the reward service providing server 300 .

Here, at least one affiliated store terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. At this time, at least one affiliated store terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one affiliated store terminal 400 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

2 is a block diagram illustrating a reward service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are an embodiment in which a QR code visit authentication based reward service is implemented according to an embodiment of the present invention. It is a drawing for explaining.

Referring to FIG. 2, the reward service providing server 300 includes a registration unit 310, a confirmation unit 320, a review unit 330, a subtraction unit 340, a compensation abusing prevention unit 350, and a map display unit 360. ), a local information sharing unit 370, a place recording unit 380 and a navigation unit 390 may be included.

The reward service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100 and at least one affiliated store terminal 400 is based on QR code visit authentication When transmitting a reward service application, program, app page, web page, etc., at least one user terminal 100 and at least one merchant terminal 400 are QR code visit authentication based reward service applications, programs, app pages, You can install or open web pages, etc. Also, the service program may be driven in at least one user terminal 100 and at least one affiliated store terminal 400 by using a script executed in a web browser. Here, the web browser is a program that allows users to use the web (WWW: World Wide Web) service, and means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2 , the registration unit 310 issues a QR code to be mapped to the coordinate data of the promotional sign and the merchant when a purchase event for purchasing a promotional sign from the affiliated store terminal 400 occurs, and the affiliated store terminal 400 can be sent to The affiliated store terminal 400 may purchase a promotional sign corresponding to the desired number of customers and receive a QR code stored by being mapped to coordinate data of the affiliated store. Promotional signs are virtual publicity items, and you can attract as many customers as the number of purchases, and the number of promotional signs and the number of QR codes that can be scanned are the same.

When the user terminal 100 scans the QR code, the check unit 320 may check whether the coordinate data pre-mapped with the QR code matches the coordinate data of at least one affiliated store. After the user terminal 100 visits at least one affiliate store and scans the QR code, if the coordinate data pre-mapped with the QR code matches the coordinate data of at least one affiliate store, the user terminal 100 uploads a place review and compensates with a reward can receive At this time, it may be checked whether the coordinate data matched with the GPS location of the user terminal 100 and the QR code are more consistent. You can also use a VPN to get false coordinates, so you can also check if the VPN is running.

The verification unit 320 may authenticate the visit using a Geo-Fense or an inaudible frequency. A system that easily authenticates a place visited by a user may be used by using a frequency that is inaudible to people among the audible frequency range. The inaudible frequency generates a signal frequency in the range of 18 kHz to 20 kHz that can be generated by a general speaker, and the user terminal 100 recognizes the frequency and transmits the signal value, user ID, and location information to the reward service providing server 300 can be sent to authenticate where the current user has visited.

Hereinafter, the operation flow of the user visit authentication application and the server system using high frequency within the audible frequency and the signal transmission technology used in the proposed method will be described.

The operation flow of the user visit authentication application and the reward service providing server 300 may be similar to the authentication method using the QR code described above. The speaker uses a speaker installed in a multi-use facility, and trigger signals are generated at regular intervals during the time required to confirm people's access to the facility. The trigger signal generated at this time does not have a significant effect on humans listening to the signal, and ① a value encoded by including Cyclic Redundancy Check (CRC) calculation defined in the Data Frequency Protocol (DFP) of the user terminal 100. output to the speaker.

② When a user visiting a multi-use facility runs an application installed on the user terminal 100, ③ the application collects sounds around the user and performs FFT (Fast Fourier Transform) analysis. ④ The application extracts a valid frequency value through peak value detection from the FFT analysis result, and ⑤ decodes the extracted frequency value into bit data based on the preset DFP. Finally, check whether there is an error in the decoded data through ⑥ CRC check, and if there is data deformation, return to step ② to perform trigger signal analysis again, and if the data is accurate without data deformation, the user terminal 100 provides a reward service The trigger signal value, user location, and user ID are transmitted to the providing server 300 . ⑦ The reward service providing server 300 checks the transmitted data, and ⑧ stores each data to use for authentication of the user's visit. ⑨ After checking the user location information in the reward service providing server 300, the information is transmitted to the user terminal 100, and the user visit authentication confirmation is completed.

At this time, for the pre-defined protocol, bit data using high frequency places GB (Guard Bandwidth) on both sides of the mapped frequency to avoid interference between bits, and the bit range is twice that. is used, and the value representing the corresponding bit is located in the center, and the value is extracted according to the On-off Keying technique. For example, if a GB of 50Hz is used in the range of 18kHz to 20kHz, the bit interval becomes 100kHz and the bit positions to be mapped can be used as 18.05kHz, 18.15kHz, 18.25kHz, 19.75kHz, 19.85kHz, 19.95kHz, etc. It can be expressed as in Equation 1.

Br means the bit range, and fa means the frequency range. Therefore, when GB 50Hz, bit interval 100Hz, and frequency range 18kHz ~ 20kHz are used, it is displayed as Pdf = 100Hz (18kHz ~ 20kHz), and it can be seen that the length of data is 20bit. That is, the trigger signal generated by the speaker is output after performing encoding including CRC using the value defined by Pdf. Next, the microphone of the user terminal 100 collects ambient sound and recognizes data through FFT analysis, and performs decoding of the received data by modifying the on-off keying technique from the analyzed FFT value. If the frequency mapped to each bit is included in the signal, the corresponding bit value is set to 1, and if the frequency does not exist, it is set to 0.

For example, if you receive an FFT analysis result with DFP defined as Pdf=100 Hz (18 kHz to 19 kHz), the valid peaks are 18.0 to 18.1 kHz, 18.1 kHz to 18.2 kHz, 18.5 kHz to 18.6 kHz, and 18.8 kHz to 18.9 kHz, a total of 4 It can be judged as a number of ranges, and the first, second, fifth, and ninth positions of the beats mapped with the central values of 18.05kHz, 18.15kHz, 18.55kHz, and 18.85kHz of this area frequency represent bit 1. Able to know. Therefore, the decoded bit value can be said to have received 10-bit data 1100010010. However, a small peak in the range of 18.7 kHz to 18.8 kHz may be recognized as a valid value according to the reference value for extracting the peak. To prevent such an error, the CRC technique is used to detect the error.

When CRC is used for detecting m-bit errors, it guarantees an error detection rate of at least (1-2-m) × 100% for all situations, and data m-bits are added to the back of actual data instead of separately transmitted data and transmitted together. do. That is, when m = 3, the last three bits 010 of the 10-bit data 1100010010 are used as added data for error detection, and the data to be actually transmitted is 1100010, the first 7 bits. Therefore, a trigger signal for entering a multi-use facility is transmitted through a speaker using n bits, and the application of the user terminal 100 decodes the frequency value into bit data based on DFP and then reviews the trigger data through CRC review. detect

In addition, the trigger data is transmitted to the reward service providing server 300 together with the user ID and user location information, and the reward service providing server 300 retrieves registered user information using the user ID and retrieves the user information stored in the database from the trigger data. Retrieve facility information. After that, by checking the multi-use facility information and the received user location data to confirm that the user is located within the valid range, the reward service providing server 300 authenticates that the user has visited the multi-use facility and transmits the visit confirmation information back to the user terminal. (100), and if it is out of the valid range, it is not authenticated as a visit.

The review management unit 330 may upload a place review from the user terminal 100 when the confirmation unit 320 confirms that the coordinate data match. At this time, virtual online review profiles composed of attributes and level values of review information are constructed, and review attributes appearing on online review sites when customers select affiliates based on the profiles extracted independently (Orthogonal) here Conjoint analysis can be performed on how they affect customer trust and lodging decision-making. Based on the utility values, which are the part-worth of the attribute and level values derived through this analysis, the importance of the attributes and levels of online customer review information and the optimal mix of online review attributes are determined. It can also provide suggestions for establishing a differentiated marketing strategy using online customer information.

The deduction unit 340 may deduct the number of publicity signs by the number of rewards when a reward is paid to the user terminal 100 . For example, if 20 users write 20 reviews after visiting Coffee Shop A in Yeoksam-dong, where 20 promotional signs were purchased, all 20 promotional signs may be exhausted. This can be displayed on the map in real time to induce a sense of competition among users.

The compensation abusing prevention unit 350 verifies the place reviews uploaded by the user terminal 100 to prevent false visits, false postings, and random content uploads. A review is originally an objective evaluation of a product based on the critic's experience. However, with the increase in viral marketing, so-called false reviews have arisen in which critics write product reviews in exchange for payment from the company. The damage caused by this has gradually increased, and open market companies and some countries are sanctioning false reviews in various ways. Korea's Fair Trade Commission requires product support to write a review, but it is not easy to detect and the punishment is weak, so there are blind spots that should actually be left to individual conscience. Filtering out false reviews in a situation where false reviews and real reviews are mixed. For example, false reviews take advantage of the fact that they tend to have fewer nouns and more verbs than genuine reviews. Alternatively, characteristics of the reviewer, such as the activity period of the account that wrote the review, the number of reviews posted per day, and the percentage of similar content, can be used to determine the authenticity of the review.

<Data mining and preprocessing>

For example, data on sponsored and non-sponsored reviews did not exist, so data can be collected on its own. When collecting data, reviews with statements such as “received financial support from the company,” “received sponsorship,” and “received manuscript fee support” can be selected as false reviews. In the same way, a review can be selected as a genuine review if it has comments such as “I bought food with my own money” and “I bought it myself with my own money”. Using the Naver API, information such as the body text and photos of Naver blog reviews can be crawled, and sentences used as criteria for verifying the authenticity of reviews can be excluded from all analysis. For easy analysis, all natural language data was processed using Python's Konlpy package, and all words can be reconstructed in stem units.

Verification of Differences in Parts of Speech and Length Differences In order to verify whether there are linguistic differences in the collected review data, the parts of speech of words reconstructed in stem units can be obtained and whether there is a difference in the ratio of parts of speech between the two groups can be confirmed. Also, by examining the number of words that make up the review, you can observe whether there is a difference in posting length. If there is a statistically significant difference in the number of words used (LEN), noun ratio (N), verb ratio (V), adjective ratio (ADJ), and adverb ratio (ADV) between false reviews and real reviews, this is used. After performing the filtering, only those with differences may be verified by the verification committee of the platform of the present invention again. The verifiers do not have to see everything, but only have to re-verify the things that artificial intelligence has confirmed as false, so there is much less work. For example, a false review may have a longer review length, a higher proportion of nouns, and a lower proportion of verbs. A classification model can be created to determine the authenticity of reviews.

<Machine learning based review classifier>

For example, you can build SVM, KNN, Naive Bayes, and Random Forest classification models using the Python scikit-learn package. Blog posts are vectorized using Doc2Vec and the TF-IDF method, and the accuracy of the model can be measured by learning and testing the data with 5-fold cross validation. In the case of Naive Bayes and Random Forest, not only natural language information, but also information such as the number of photos used in the review and the number of emoticons can be used, and the merchant name and location can be inferred and used as additional information. In addition, to improve performance, it is possible to create an ensemble model with higher predictive power by combining each classification model into one.

The map display unit 360, based on the GPS location of the user terminal 100, outputs the location of the merchant who purchased the promotional sign as a gold coin-shaped icon on the map, and displays the number of gold coin-shaped icons as the remainder of the promotional sign It can be displayed in real time by matching the number. This can be displayed based on LBS and can also display the current location.

The region information sharing unit 370 may provide at least one region-based community active in a plurality of user terminals 100 . The user terminal 100 may be a plurality of user terminals 100 belonging to different subjects.

The place recorder 380 may generate and provide a timeline with the place record of the user terminal 100 when the user terminal 100 scans the QR code. The navigation unit 390 may provide directions and place search for a destination or place selected by the user terminal 100 based on the GPS location of the user terminal 100 .

Hereinafter, an operation process according to the configuration of the above-described reward service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to Figure 3a, the platform (tentative name, sikkul) of the present invention, as shown in Figure 3b, provides rewards through reviews to customers, promotes with little money to merchants, allows them to obtain reviews, attracts new customers, Its purpose is to be able to perform customer relationship management. In this case, since the former case is filed in the present application, and the latter case is filed as a separate application of the present applicant, a detailed description thereof will be omitted. By building a regional network as shown in FIG. 3c, it is possible to help local coexistence and provide a win-win platform for both consumers and merchants. As shown in FIG. 3D, the content of the reward map may provide a service such as presenting coffee or receive a reward when a post is posted on the reward map.

As shown in FIG. 4A, the user visits the store, scans the QR code, and when the coordinates of the QR code are matched, the place review is uploaded, and the affiliated store terminal 400 of each store affiliated store purchases a promotional sign The reward according to the review is compensated by the user terminal 100 scanning the QR code, and the reward service providing server 300 exposes the promotional sign on the map, so that customers can be recruited using the promotional sign on the map. As shown in Figure 4b, it is possible to build a QR code visit authentication-based reward system, the concept of the publicity signboard is as shown in Figure 4c. Since the need for QR code visit authentication has emerged due to various problems such as false reviews, fake reviews, and service enforcement with reviews as hostages as shown in FIG. Scan it so that you can write a review for your visit. QR code visit authentication may be performed in the same procedure as in FIGS. 4f to 4h, but it is obvious that it is not limited thereto and can be implemented in various forms.

Matters that have not been described for the method of providing a reward service based on QR code visit authentication of FIGS. 2 to 4 are the same as those described for the method of providing a reward service based on QR code visit authentication through FIG. Since it can be easily inferred, the following description will be omitted.

5 is a diagram showing a process of transmitting and receiving data between each component included in the QR code visit authentication-based reward service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between each component will be described through FIG. 5, but the present application is not limited to such an embodiment, and according to various embodiments described above, It is obvious to those skilled in the art that a process of transmitting and receiving data may be changed.

Referring to FIG. 5, the reward service providing server issues a QR code to be mapped to the coordinate data of the promotional sign and the merchant when a purchase event for purchasing a promotional sign from the affiliated store terminal occurs, and transmits the QR code to the affiliated store terminal (S5100) .

Then, when the user terminal scans the QR code, the reward service providing server checks whether the coordinate data previously mapped with the QR code matches the coordinate data of at least one member store (S5200).

In addition, when it is confirmed that the coordinate data match, the reward service providing server uploads place reviews from the user terminal (S5300), and when the reward is paid to the user terminal, the number of publicity signs is deducted by the number of rewards (S5400). ).

The order between the above-described steps (S5100 to S5400) is only an example, and is not limited thereto. That is, the order of the above-described steps (S5100 to S5400) may be mutually changed, and some of the steps may be simultaneously executed or deleted.

Matters not described for the QR code visit authentication-based reward service provision method of FIG. 5 are the same as those described for the QR code visit authentication-based reward service provision method through FIGS. 1 to 4 above, or from the described content. Since it can be easily inferred, the following description will be omitted.

The QR code visit authentication-based reward service providing method according to an embodiment described with reference to FIG. 5 may be implemented in the form of a recording medium containing instructions executable by a computer, such as an application or program module executed by a computer. can Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The QR code visit authentication-based reward service providing method according to an embodiment of the present invention described above is performed by an application basically installed in the terminal (this may include a program included in a platform or operating system basically installed in the terminal) It may be executed, or it may be executed by an application (ie, a program) directly installed in the master terminal by a user through an application providing server such as an application store server, an application or a web server related to the corresponding service. In this sense, the QR code visit authentication-based reward service providing method according to an embodiment of the present invention described above is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user, and is implemented as a computer such as a terminal. It can be recorded on a readable recording medium.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (6)

After visiting at least one affiliated store and scanning a QR code, if the coordinate data pre-mapped with the QR code matches the coordinate data of the at least one affiliated store, a user terminal that uploads a place review and receives a reward as a reward;
An affiliated store terminal that purchases a promotional sign corresponding to the desired number of customers and receives a QR code stored by being mapped to the affiliated store's coordinate data; and
When a purchase event for purchasing a promotional sign from the affiliated store terminal occurs, a registration unit that issues and transmits a QR code to be mapped to the promotional signage and coordinate data of the affiliated store and transmits the QR code to the affiliated store terminal, and the user terminal scans the QR code In this case, a confirmation unit that checks whether the coordinate data previously mapped with the QR code and the coordinate data of the at least one affiliate store match, and if the confirmation unit confirms that the coordinate data match, the user terminal A review manager for uploading place reviews, a subtraction unit for deducting the number of publicity signs by the number of rewards when a reward is paid to the user terminal, and review data recorded in place reviews uploaded from the user terminal A reward service providing server including a compensation abusing prevention unit that verifies whether there is a difference in the parts-of-speech ratio of words reconstructed in stem units to prevent false visits, false post uploads, and random content uploads;
QR code visit authentication-based reward service providing system that includes.
delete According to claim 1,
The reward service providing server,
Based on the GPS location of the user terminal, the location of the affiliate store where the promotional sign was purchased is output as a gold coin-shaped icon on the map, and the number of the gold coin-shaped icons is matched with the remaining number of the promotional sign in real time a map display unit to display;
QR code visit authentication based reward service providing system, characterized in that it further comprises.
According to claim 1,
The user terminals are a plurality of user terminals belonging to different subjects,
The reward service providing server,
a region information sharing unit providing at least one region-based community active in the plurality of user terminals;
QR code visit authentication based reward service providing system, characterized in that it further comprises.
According to claim 1,
The reward service providing server,
a place recorder generating and providing a timeline with place records of the user terminal when the user terminal scans the QR code;
QR code visit authentication based reward service providing system, characterized in that it further comprises.
According to claim 1,
The reward service providing server,
a navigation unit that provides directions and location search for a destination or place selected by the user terminal based on the GPS location of the user terminal;
QR code visit authentication based reward service providing system, characterized in that it further comprises.

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