SA05250457A - System and method for television and radio advertising - Google Patents

Abstract

A method and device that displays the broadcasted advertisement message, chooses an advertisement message to display based on the identity of user data. A programmatic content signal is received by a device on the user's site (the user's device), and an advertisement message is selected for display during the display of the programmatic content signal. The selected advertising message includes a summary of relevant information. Then each selected advertising message is displayed during the programmatic content signal received by displaying the selected advertising message as a substitute for the programmatic content signal. Information related to each advertising message displayed and / or interaction with a user can be recorded and sent to a central site,

Description

¥ System and method for targeted TV and radio advertising Full description Background of the invention: This invention relates to targeted and targeted advertising messages, and more specifically, this invention relates to a system and methodology for targeting listeners / viewers and controlling the display of advertising messages in a broadcast environment. Background on the technical industry related to the invention: © Most television and radio stations in the Middle East, Europe, the United States and other industrialized countries [Lats] are of an industrial nature » and it follows from this that television viewers (or radio listeners, as the case may be) lack [A] watching (listen to) advertising messages or advertisements that are broadcast as part of the profitable content of their choice (the words viewers and listeners are used synonymously) with the result that the broadcasting station sells the advertising space period to advertisers. And advertisers in general try as much as possible to direct advertising messages to an expected 0 audience. For example, the time of animation programs typically includes advertising messages directed at children. Similarly, programs intended to attract teenage girls typically include advertising messages for products of interest to teenage girls; and so on. Some systems have been developed that target the delivery of advertisements through communication networks such as the Internet. For example, the US Patent No. 5,447,051 of Eriman and others reveals a system for receiving advertising. The idea of targeting the advertisement is based on tracking the specific sites on the Internet that the user visits, and then adjusting the identity of the observed user. And the identity of the user is saved (for those who request it from users; however, such systems for targeted advertising are not effective in a broadcast broadcasting environment such as those of television and radio, as the broadcasting environment does not provide a direct connection between the broadcasting station and the relevant viewing audience members »And as a result There is a reliable way for the broadcasting station to generate user identification data, as there is no reliable way to identify individual viewers of programmatic content. In addition to the above, there is no easy way for an advertiser to “1” direct the advertising message to a specific audience in By broadcasting publicly. It is unable to determine whether a particular advertising message has been seen or generated any particular interest.In addition, there is no easy way for a particular WO to become a selective target for a particular type of advertising message other than by viewing content targeted at specific viewers. For example, a viewer wishing to buy a new car cannot voluntarily become the target of selective advertisements intended for new car buyers; instead, he must regularly watch programs that Yo broadcasts from WD, typically advertisements about cars. New Rat. it llll is a way to find targeted advertising within a broadcast media environment such as television or radio » how much 0 is needed in addition to that; Finding a way to collect and collect information (about 1 1 Vo ad view) for Led Advertiser related to Targeted and Non-Face Ad in the framework of Ary Broadcast.

v This invention provides a way to find directed advertising in a media broadcast sale such as television and radio.” In addition, the current invention provides a way to provide the advertiser with a way to collect and collect information regarding untargeted and targeted advertising within a media broadcast environment. Advantages and benefits This invention is provided through a method and mechanism for displaying the advertising message. Its signal is received on a device in the user’s possession (the user’s device) on ° TV broadcast signal (alas) e.g. from a TV broadcast signal » a radio broadcast signal; cable satellite signal or from a signal stored in a storage medium. The user’s device can also be an independent device, or a part of a (he) device, a part of a radio, or a part of a television set, part of a personal satellite broadcasting receiver. One saved advertising message sad Olen is selected part of a DVD and at least part of the same as an advertisement; emergency statement and/or public service statement; In order to enter it and display it while watching the reference to the content of the program. A part of the selected advertising message that includes a summary of information and data related to the content of the selected advertising message. The selected advertising message is selected based on the information summary included in Al-Barabhi, by entering each (0 penal) in the selected advertising message, and then each advertising message is displayed while the selected advertising message is indicated in the programmatic content signal received by displaying the message The selected advertisement instead of indicating the program content. Each selected advertising message can be displayed with at least one selected advertising message included in 0 “Al-Damn Al-Barabahi” signal, and information can be received from the user interacting with the “Al-Damn Al-Barabahi” signal and/or one advertising message signal at least. One advertising message signal is received At least it includes one advertising message as a minimum.” The advertising message signal can be received via a television broadcast signal, a radio broadcast signal, a cable television signal, a satellite broadcast signal, or any signal received from a storage media. Any part of any advertising message received contains a summary of information related to the informational content of the advertising message. A message is saved 0 At least one ad ols' summary match is selectively determined based on the message information summary Ad message information with the default criteria. The default criteria include; at least “on criteria related to the graphic information about the user; User data identity information and/or predefined information oly as by default. The summary of information related to the informational content of the advertising message includes information related to at least the length of the advertising message » the predetermined time of displaying the advertising message; at least one of the interactive good choices associated with the advertising message; PriorityMessage Display» The number of times the advertising message was displayed Display the advertising message At least one broadcast channel associated with the advertising message; The content of my program is related to the message

¢ Advertising; the period of time predetermined at least in the message except for advertising and demographic and geographical information related to the advertising message. Demographic information for the target audience includes information about at least one target age group; marital status; Average income; the language ; Profession and personal hobbies. When at least one of the interactivity options is associated with an advertising message, at least one of the interactivity options includes information associated with at least one request for additional information request or purchase order information related to each advertising message displayed and/or Interaction with it by users as a result of displaying an advertising message can be recorded and sent to a central location. When the received content signal (Holl) includes a live advertising message with a specified space period, the space period of the live advertising message is specified; At the same time, at least one saved advertising message is selected to be displayed during the 0 period of this good, and then each selected advertising message is displayed in the period of the live advertising message space by entering each selected advertising message in the profitable content signal received during the period of the advertising message space ; The time slot of the live advertising message can be determined in relation to the received content signal by receiving a warning signal containing information about the space of the live advertising message or by Ub of the information of the space of the live advertising message from the central site or registering the beginning of the time slot BA of an advertising message Similar. It is also possible to record 00 received SAT content signal. It can also; At a later stage, display the saved Albarabji content signal, and it is also possible to specify the space period for the advertising message in relation to the saved Albarabji content signal. And at least one advertising message can be selected to be displayed during the display of the programmatic content signal based on the summary of information contained in the selected advertising message. Each selected message is displayed during the display of the programmatic content signal registered by J) Each advertising message saved in the programmatic content signal or Instead » At least one saved advertising message is selected to be displayed within the advertising message space for the registered Al-Damn Al-Barabji sign based on a summary of the information contained in the saved advertising message. Each advertising message selected in the al-Damn al-Barabji signal received during the space of the advertising message. Accordingly, each selected advertising message can be displayed with (Ale) an advertisement that includes the content signal Se dl Receive a signal to exceed the ad space for the ve The content tag All saved so that none of the advertising messages are displayed to include it The reference to the free content is preserved during the advertisement space in relation to the reference to the direct content of the preserved neighborhood. possible for this invention; that can instead; From determining that the advertising message in the advertising message space cannot be crossed with respect to the programmatic content signal; In that case, any ad message that is determined not to be skipped is displayed during the ad message space at least for the content = sign:

> Brief explanation of graphics: This invention can be represented without limitation in the accompanying figures, where similar numbers refer to similar elements, in which: Figure (1) shows a diagram of the illustrative embodiment of the advertising message targeting system according to this invention ° Figure (1) shows a diagram For the illustrative embodiment of another system for targeting the advertising message (Gib) of this invention, Figure (3) shows a flowchart of a model for processing, purifying and saving the advertising message in the user's device according to this invention.

Detailed description. This invention represents a system and methodology for directing the message to a target viewer using a broadcast environment such as television, radio, and other broadcast media. And without the need to assign a channel or signal to each target audience. Broadcasting is carried out according to this invention for advertising messages » such as advertisements and other types of messages; 2 such as emergency data, public service announcements, and others » in a general and/or selective manner and can be directed to a targeted audience. In addition, this invention provides the opportunity to present questionnaires to a target audience of viewers and return their answers to the questionnaire designers to be compiled and submitted; For example, to an advertisement. Figure (1) shows a drawing (Gl) of a Bohjsd model of system (001) to target the advertising message according to this invention. One or more transmitters of type (Ve) transmit regular broadcast signals of type (4). (Ve) in a known way. A broadcast device (VT) may be a television or radio broadcast device” such as NBC + ABC + CBS; CNN and the like. Broadcast signals (01) above Here, television or radio broadcast signals can be digital, and they can be transmitted in a known way, such as antenna (for example, regular television and radio broadcasts), cable, satellite broadcasting, and the like, or by combining more than one method, for example, CNN » It can broadcast a signal 1 via satellite so that it can be received by a TV service provider and transmitted to cable TV subscribers.” ABC, for example, can broadcast a signal in local areas via satellite and cable. This invention works independently of the method in which it is carried out Broadcasting signals (014) from broadcasters L (V Y) Broadcasting signals (4) 01 are captured by the user’s device (V2) and used by the public, for example, the Shah religion ; And the listeners and those in their status according to the specific programmatic content and the broadcasting technique for the captured broadcast. And as used by Hanaa OB “0,” the phrase “the device in the user’s possession” and the phrase “the user’s device” generally refer to a device or equipment capable of receiving and decoding the profitable content of television and/or radio signals broadcast via LAS Broadcast systems; JS systems or direct broadcasting from satellites. While only one user device (101) appears in the CV format, it must be known that System 001 can include many user devices. (01) According to the invention, the user’s equipment may include equipment and/or components that are used for capturing and decoding, whether such equipment or ligt I is embedded in “TV” “Radio” “Video” receivers (in C OF personal digital recorder (0DR) personal video recorder (ZPVR) ld digital recorder (PV) (JT) computer monitor or any device known or all detected Uo + or to be developed Subsequently, it allows displaying the content “lh.” The device of the user, “Lal,” may include equipment or software used to access or download information and/or data through a public or private telecommunications network that is accessible, such as the Internet, for display.

Referring again to Figure Blac (1) to Regular Broadcasters (Very one or more hy (VA) Broadcasters may or may not be BIL from Broadcaster) 01) It can bit signals for advertising messages (111) that are picked up by the user’s device (V1). The (VN) REY signals mean television, radio, unilateral or digital signals. They can be transmitted in a known way, as in the case of an antenna (specifically Ordinary radio and television broadcasting) “or cable” broadcasting via satellite and the like, or a combination of more than one of them. Ad broadcasters (V1) (810) User device avatar (7+) shown in Figure (1) includes a controller); (WV) processor (VV) and Ls memory (VIA) All via a data control vector (VT), although they are shown as independent components or equipment », the controller (8) (V1 0) and the processor (V1) can be integrated into one equipment suitable for the type of processing required, such as processing digital signal; image compression simple, etc. Memory (VIA) may include Random Access Memory (RAM); storage space » flash drives and/or any other type of memory such as replaceable memory and external memory devices; It includes sufficient memory space to hold the various databases and/or informational structures that are used to operate the features of the present invention. For example, memory (114) ve prefers to include the database (4) (VY) for user information and the database (V YA) for the content of the advertising message. The advertising message is a ll in the database of the advertising message ( VTA) can be saved in any suitable and known format, including but not limited to; ales visual video interlaced (AVI) and Motion Picture Experts Group (MPEG) file formats. The advertising message can be saved in monochrome, digital formats, and on any A type of storage media, including a compact disk, a magnetic disk, flash random access memory and the like, preferably 0. All of the storage media and media used should be sufficiently fast to access and display the advertising message. In addition to the above, memory can include (VA) The VY content database of the content of the broadcast. The user information database (4) VY may contain the user identification information of at least one user; possibly of a group of users. The user identification information can be received from each user separately. In the manner of asking questionnaire questions regarding the identity of the user, this information can be collected over a period g death by directing the cough over ve a period of time; The user can enter the answers to form the user ID by means of a remote control device, a keyboard, and the like (not shown). User identification information may also include information collected by the user's device (Ve) based on viewing habits, choices made for interactive ads, reactions to interactions with advertising messages, content, and the framework for other in-memory databases (114) described below. That the user's device (10) gb is accompanied by an (ONY) display device, and if it is

A

A video display screen and speakers (VY) is a television set, so the display mechanism can be (V0) the user’s device, it can be one of more than (117) radios, so the display device (V+) can be “voice” or In the event that the user’s device is headphones or power adapters. The user’s device (101) may also include a communication mechanism (177) with an eS accessory (eg (VY YY) connection). The communication mechanism may be (110). Set Data BU to Database Connection DSL Connection Antenna Connection Virtual Private Network VPN Connection OR Connection to Network 0 Asynchronous Transmission AV (pl » Vo Air Telecom Link (eg GSM” satellite link; internal network link (LA0) wide area network link (WAN) Internet connection and the like. Communication Mechanism (177) is usable to establish a connection between the user’s device) V0) and a control center or SF site (VY) + to provide information from the user's device (V1) with one or more broadcasters (AY) and to update the information. The hologram of the user's device (Ve) also shows ) in Figure (1) » The user device (V0) includes a device A knock receiver (137) is used to pick up broadcast signals (4 (V+) and a terminal receiver (4 17) is used to pick up advertising message signals (11). Information with the stereoscopic pe JAY transmission data tuning vector of the 01 pases shown in Figure (Y) includes a receiving terminal (VY) capture device that is used to capture 1 normal broadcast signals (4 01) and advertising message signals (101), while the user’s device (015) shown in Figures (1) and (Y) only includes one road receiver (17) which is used to pick up broadcast signals (y) 04 . It should be known that the user device (101) can include a set of 0" road receivers. In addition, the user device 01 shown in Figure (1) reflects only one terminal receiver (VY). ) It must be known that the user device (10) can include several terminal receivers 1: (VTE Ye

Referring to Figures (1) and (3), we find that the broadcasters (013) send normal broadcast signals (4) 01, such as television and radio broadcast signals that include profitable content and advertising signals. The term advertising message is used here to mean In general, without am any type of advertising message, offers or content can also occupy one or more parts of the broadcast media. The advertising message can, for example, combine audio and/or video components. Also, the advertising message It may also include components in the form of text (text) that can be displayed using the 0 text display mechanism of the display device, such as closed circuits.According to the present invention, there is no requirement that the advertisement be commercial in nature.It follows that the advertising message may include emergency messages of high importance to the It is built by an intermediary, for example, the police or the concerned state agencies. At a high level of priority, message 1 is displayed, without delay or waiting for the details of the announcement to be broadcast in broadcast signal (4 01), in addition to the possibility that the advertisement includes a statement 0 Public service Broadcast signals (014) Uliana is received by the user's device (V0) and used by the user. The viewer or listener is the La Legh of the designated content and the broadcast technology of the received broadcast signals. Depending on how the user's device is equipped 1 1) The advertising messages saved in the advertising message database (177) can be displayed instead of or in conjunction with: the ad message embedded in the broadcast signal (Veg). In the database of signs T° ad (VYA) can be saved; For example JW with a system receives first displays Vl (FIFO) or any appropriate data frame that can be directly accessed based on (eg m key. Data structure model can be a pre-registered list of advertising messages included in a commercial advertising database ( VTA) when the user is provided starting with the user's device (V+) and in the case of using the user's device different advertising messages are saved or removed from the advertising message database. According to the invention" there are several ways to change the content of the advertising message database; Ye For JU, for the embodiment shown in Figure (1), the receiver Gk (174) receives the advertising message signal (VY) from the advertising message broadcasters (018). Receiver service (VTE) is provided. In receiving the advertising message at any time from any of the advertising message broadcasters (Vo A) in relation to the embodiment shown in Figure (3), the receiver (197 (kl) is prepared to receive the advertising message signal) 0 (VV) From broadcasters of the advertising message (V4 A) at predetermined times, such as in the case of assuming that the user's device is not in working condition as YO is, etc. the per hour (? ) at dawn. a

0.1 instead of the above; Advertising broadcasters (/10) can send advertising messages at all times

Sled (O18) When the processor (1011) BEY signals The receiver (VT) does not detect user_activity, such as when no commands are received from the remote control one of the (V1) The user sends advertising message signals (V0) users have entered. There is another alternative, as regular broadcasters can, for example, message signals can be sent (004) The time period during which broadcast signals are not sent is female (111) e in the additional vertical and/or horizontal space of the normal signal of the television broadcast. Broadcasting the advertising message or a number z (ss) It is preferable that each advertising message includes the identity of the advertising message (i) 0 serial, which is information that can be used for the purposes of purification » commenting and / or measurement as well as choosing an advertising message The identity of the advertising message is decoded and then evaluated and compared when the user (VY 4) device captures the information stored in the user information database (0 “0” does not touch OYA). Serves an advertising message to specify whether the message is saved in the advertising message database except those that are consistent with the predefined data (VTA) Save the message in the advertising message database (default; Or the identity of at least one user's data » saved in the user information database For example, the pre-selected data by default may include a language. In addition, each device used (+) 4 in the (110) system may have a unique serial number at manufacturing or a group serial number (OY) that can send advertising messages to JU that can be used to filter the received advertising message » The advertiser is for specific serial numbers or a group of user devices that share the same serial number for the group. As an alternative (Flo provided by the present invention; each radio broadcast content (eg movies, sports, news reports) has an identifier for its opinion, which can provide information about the show, such as show time, validity of the show in relation to the ages of the viewers. And interaction. Using the same device as the user 0 The user's device is the largest possible number of messages required to provide a sufficient balance of advertising messages for each

Jey) user. When the user's device has limited ability to store in the message database, for example, the content of Albarabji; The times spent by Jo give priority to advertisements that have been saved based on c (OYA) in the case of the first user who watches TV programs Siw etc... Each user views the content of my programs substantially more compared to another, the user's device will be saved proportionately A greater number of advertising messages directed to the first instead of the second, and the user's device can estimate the rate of saving the advertising message based on geographical locations. Each advertising message includes one or more elements or fields that can form a safe part ID number information; length of the ad message » preferred dates and times to display the ad message ve priority demographic segments of targeted viewers for the ad message such as age location marital status average income language ¢ occupation and special interest...to interact with (i »;

1 that the hands of the user; such as a request to reply to an email asking for more options; Ss; to Jy Jat for information; Request to reply to a letter by regular mail. Requesting more information » requesting quantities (pn) live and direct with a sales representative » requesting additional audio or video information as purchase options and other requests for receiving (Ve) and payment methods) requesting a deduction from a bank account related to the user’s device Information related to the advertising message » The priority of displaying the advertising message; The number of times and repetitions of displaying message 0 and/or the programmatic content that the ol pill ad message targets, for example, ten times within a two-week period of time that the ad message takes and the geographical area to Balle ad; For example, CNN viewers are targeted by the ad message, such as the country code; abbreviation or symbol of a state; area phone key; A symbolic number and/or another type of symbol representing a specific geographical region. Interaction options may include options such as registration, reminder, request; Buying..etc. For example, for viewing advance information about an elephant, user 0 will be given the option to record the entire program (show) or to receive a reminder of the broadcast time of the movie. The message ID can be encoded in a number of ways; including without limitation; Fixed format » variable format » encoded format » text (in the sense of discrimination) ( alphabetic punctuation; information; audio information; symbology) DNMF (LT) visual melodies for phonetic OC; data packet identification and/or Any encoding during the extra space of the main and horizontal signal 77 In some cases, the message ID can combine more than one form of encoding. Using VBL for Vo broadcast

GAAAAHLLEMCad el The following way of encoding the symbolic format can be kharia rasal Mahyal-0 female ; =v gender )= male 0 a 0m starting at the age of xx and ending at the age of the family home;- no B= saps Klmeh0 Homeownership 1 207 #Never mind 201 NETWORK 0 A Location (State or ...... California <1 City) Washington © It doesn't matter 1 high school; = university; <0 level of education 8 = Ph.D. Ah wa what station; 1-MBC; 7< the island; 7-Saudi Arabia =

\Y Using the symbolic format, the ad message id with ID 118747077460 ) will be renting homes and living in the Washington area YET 18 males between the ages of Bags (area = dyss), have at least a master's degree, and are divorced; regardless of the channel they watch. When interaction options are not included in the banner of the advertising message due, for example, to difficulties in expanding the space; Information about interaction options can be obtained independently, for example, when a connection is made between a device. (131) Communication link between user device (00) and control center Information to center (V0) User device 031 and control center (Ve) can send user such information about Vey device User ths related to the particular saved advertising message (VF) control and response to it 01) Advertising message ID for each saved message on the user's device (6 on the user's device) Control center (170) Interaction options For Jak's messages, he can send 0 (011) advertisements saved in the user's device.

Ve in order to effectively deliver advertising messages to the user’s device” The present invention introduces the feature of collecting advertising messages and/or programming to the user’s device; Accordingly, each group of advertising messages has a group of advertising messages linked to what has a distinct identity for the group. So that the user's device can know and evaluate the group 0. When the user's device has a JU ID for the user's device, for example, the user's device can go to OB (177) stored in the ad message database © 1m Another source for receiving and saving a different ad message group It belongs to a group of advertising messages with different identities. In addition to the above, the ability to set the advertising message can be based on a limited sequence and a time limit to display each of the group identities of advertising messages. For example, when you pop up with a group on a specific day » and when No VA 108 and 4118 07 YT ?to broadcast in YH advertising messages with ID the adh device ?in the day YY the user device registers an ID with advertising message group #27 in another 0 without py in table YT # will try to receive and save the ID of the ad message group paz Ml Advertising messages being broadcast The ability to collect advertising messages of the invention ole past View all current can also be used by the user's device to see if there is any New message groups should be evaluated. Broadcasting schedules for message groups » In addition to tables (; Advertising message signal (4 01) device for a user as part of the normal broadcast signal VIE profitability 0

OF) Communication (17) and the AT control center via a communication link between NYE

Vo Figure (7) shows a flowchart of an simulated process for receiving “calendar (135) and saving the advertising message in the user’s device according to this invention. In step (300) it is determined whether the user’s device is in idle (not busy) mode. By the user). Sen The flow continues for error 07 as the user's device is set with; ° and receives an advertising message 33,0 “a group of advertising messages or it is interrupted by the user. It can be saved before the calendar (as can (11 4) the advertising message that has been Receiving it in a temporary memory location in memory Temporarily saved in the advertising message database 177. The flow continues to step (4 0 7) where it is determined whether the advertising message is consistent with the pre-defined data by default and / or syntax About the identity of the users data saved in the user information database (4 17).In the event that the received advertising message 0 does not match the data previously specified by default, or at least the identity of data about one of the users The advertising message is rejected until it has been received, and the flow returns (VY 4) The saved 3) The information database is identical to the specified data (Fr 4) When the message is to be received received at step Ye to step (Fo A) preset default and/or at least one user ID; The flow continues to the step The flow returns to the step . (VTA) where the received message is saved in the advertising message database 0 at times to 0 (© 0) and so the process is repeated. An alternative is to do steps (4 and 7) and (11 and/or controller); one such as the schematic diagram shown in Figure(?); the user will tune the road receiver to one or more preset channels or sle the oscillations at one or more preset times (or when the user's equipment is idle) It receives the advertising message 00 for calendaring and saving When the user's device has more than one matching device (ATE) as shown in the illustration in Figure (1) and the second matching device (the percussion receiver is out of service, one matching device can be paired The second receiving terminal with one or more channels pre-defined to receive advertising messages When the user's device has a sufficient number of the advertising message saved, the user's device can be configured to allow the use of the second peripheral receiver, for example, to record other program content while YO is working The second terminal receiver In addition to the above, the advertising message can be received Who

CD, videotape, and the like. The CD (DVD), for example, may contain many pre-recorded advertising messages that cannot be accessed, submitted and stored in the advertising message database (177). In addition, the advertising message included in the content of the program on the CD can be displayed as part of the content of the program on the CD, or it can be saved for viewing later. Another alternative is that the advertising message can be downloaded from the 131 control center and stored.

No, in a favorite illustration of what the invention is; ud indicates that the user's device (Ve is a mechanism for filtering and saving after decoding the identity of the advertising message and the informational message (Of Found) that is used to determine which advertising messages are stored in memory (VIA). For example, filtering can be used to delete unnecessary advertising messages that do not match the pre-assumed specific data and/or the identity of at least one user’s data » that are stored in a database.

,| 0 User information data (4 17). Purification of the advertising message can be accomplished by a user device ( ) after establishing a communication link with the control center (170). and in some embodiments of this invention; After establishing a communication link with the control center 181, the user device (101) can notify the control center AD BLT stored in the database (1778). The ad to be saved and the ordering system for the contents of the ad message to

0 is intended to be shown to viewers based on the San le criterion of targeting related to the content of the programmes; Presupposed specific data for user les (10) and data id of at least one user stored on the user's device (101) and/or advertising message identities stored on the user's device. After decoding (and for identities if necessary) and filtering of advertising messages ( Excluding unnecessary advertising messages » advertising messages that do not match the identity of the user's data related to the user's device), the rest of the advertising messages are saved in a database

vo advertising message data (TAY) to arrange later.

YA om has an arrangement method that displays at least a logical organization if not (011) includes the user's machine in a certain way. For example, each row can be organized using pointers to the location of the file ab asl ad Jl He row JS ID Advertising messages in the advertising messages database.As an alternative option, the entire content of each advertising message included in the row can be saved on (Ve). For each user connected to the user's device SEV at least one advertising message" and an advertising message can be located in more than one row. In one of the illustrations of this invention the layout of some or all of the rows included in the user's device may be controlled by Control Center It is preferable that the user's device include at least one of the following types of rows: A- The "next group" row includes a group of the advertising message to be displayed next. It is preferable that the next group 0 row contains all the contents of The next group of the advertising message instead of the following group indicators of the advertising message, so that it provides an easy and quick display of the The following group of the advertising message. B- The “Guests” row, which includes the advertising message arranged for the benefit of a temporary user such as a hotel guest or a short-stay guest. Targeted viewers 1, such as teenagers, children, football fans, etc. D- The “limited targeting” row, which includes advertising messages arranged for the benefit of everyone without a specific criteria: for targeting, and the display is monitored. E- The “channels” rows and offers" and includes the advertising message intended for display while the user is watching. He will have different rows for different channels, such as row C (V + 7), for example, the user's device, az, display FEE. The row of examples and offers includes messages, YN, PC. Urge. In the glyph a) In© is an ad row selected based on the average consumption of the advertising message by each user; And viewing habits for advertising channels by each user. When the storage space for advertising messages is limited; accordingly » provide queue space priority for the channel with the highest rate of consumption (VT) user device dr *? for advertising messages

f- The “conditional offer” rows, which include the advertising message whose display depends on the fulfillment of certain conditions, for example in the event that a certain candidate wins the elections or the sports teams win; The ad messages included in the conditional display row are then shown. A user's device can create a row sly as based on one or more real-time considerations: ° 1 - the user's consumption rate of ad messages (average watch time); 7) the user's viewing habits (gag) if the user is aware of the nature of programmatic content and channels; Channel change frequency (Fleer) 0 Selected interaction options selected by the user. ;) User demographics. , Va 8) User identities and desires. E12 in which the ad should continue to appear.

1 advertising message. When the blocking ons one of the exemplary models in this invention allows the user to choose the advertising message, the blocked advertising message in the row is replaced by one that is not blocked » As an alternative option, the ability to block the selected advertising message can be associated with a condition such as that the ability to block an advertising message specific offers for the advertising message no less than ; For example, about three times. GF is dependent on someone

: yas yat Se : : z z : ! 1 A : 0 : Lalla Bad Cat This invention uses several methods to determine what the saved advertising message should be inserted into a broadcast signal! (8 00) Which of the saved advertising messages is displayed. The user device (Vo) determines who the advertising messages should be shown and which advertising messages should be picked lb op based on either an insert ad message command by the user device (V+ ) by inserting a selected saved advertising message in the period of “0 high” or a warning signal that is part of the broadcast signal (4 10). The warning signal can be, for example, included in: 01 It is better to send the warning signal in advance before the message window period, that is, before a minute (Ls). In addition, information related to a specific message message displayed during the message window can be sent so that the saved message can be downloaded From the VTA database prior to display. Alternatively, it is possible to save and/or persist on demand in the ad message “0”, for example shortly before the ad message is shown to the user, or even during the broadcast of the ad message. The user (+ 1) “In addition to that” enters and displays a saved advertising message during the period of the advertising message space between shows. A warning signal may include some or all of the information below: 1) the exact time for the beginning and development of the advertising message; The information that indicates the beginning and eight space period #1 of the advertising message is considered proportional to the time of the warning signal or is inferred in terms of absolute time. “) the length of the message window. ?) a specific ad message that is displayed during the message window window. 4) information about the target audience (optional and omitted) and “information about the identity of the channel. In addition to”; or instead of “can that the user's device receives information related to a specific advertising message that is displayed during the period of the advertising message space » Oe via a communication mechanism (VY) from a central control device; by text on a television show » audio signals » dtmf signal » part VPI from a TV signal » digital color signaling or using a wireless signal in general Broadcasters may not want to set times for the advertising message to the audience for fear that they avoid the advertising message Mechanisms can be developed to skip the broadcast of the advertising message LT Recording the program Based on that The method of encoding the signals to warn the user device (VT TE) about the existence of a space period for the message AY can be done in complete confidentiality. The processor (017) and/or the controller 114 monitor the received advertising message input command and the received warning signals so that it can be selected And display an advertising message matching the pre-selected data a By default, identity data about at least one user will be stored in the user information database (VT) during the period of space of the advertising message.

AR

In addition to the processor (el 011) and/or the controller (4) (V1) it can choose more than one store advertising message corresponding to either the pre-selected data by default or the identity of data about at least one user saved in the user database (4) VY to display during the span of the advertising message space When the user's machine has two terminal receivers » Like the analog setup of the user machine (V1) shown in Figure (1); © either of the two terminal receivers can be available to transmit additional advertising messages when the Display a saved advertising message When the user's device has a single terminal receiver as shown in the illustration shown in Figure ( oY Sled the terminal receiver can get additional advertising messages either from the same channel while tuning into a broadcast signal ( BUY 4(01); The advertising message saved in pre-specified time periods and/or a pre-specified period of time . For example, the user's device (016) can (Jl) two minutes of advertising messages every 17 minutes. When the advertising message is entered, the user’s device (1) V1 can be prepared to record the programmatic content that the viewer was watching when entering the advertising AL, so that the viewer can, after finishing viewing the advertising message, continue to watch the same profitable content from the point of entering the message Saved ad; however, there is a Jl 0 explained by the analog embodiment stating that when Jost updates the ad message at normal broadcast time according to the message space interval schedule (Sad ANEW the user sees a mixture of the saved ad message and the broadcast ad message » this option From the settings, its use depends on the watched channel in addition to other factors such as the availability of the pre-saved advertising message and the identity of the data about the user. 1 User (019) to provide the display authentication function by writing down information about which advertising messages (broadcast and/or archived) were viewed and to which specific user the advertising messages were displayed and/or which interactive choices were made. limitation of the elements of this invention; The user can be given the ability to skip (fast forward) via a recorded broadcast message. Accordingly, skipping is done based on one or more methods as follows: 1- 0 Manual skipping Jez By manually selecting the fast-forward acceleration button, which can quickly display advertising messages while selecting the button. A fast forward button is provided within the buttons of the equipment or drivers. Alternatively, skipping can be done manually by pressing the programmable skip button, which automatically displays the advertising message forward quickly during a predetermined period of time, for example (Fo) seconds, or a period of time that can be determined by the user. The present invention also provides a manual skip completion feature

: self-selected ARI within a pre-defined period of time and over a pre-determined interval such as self-velocity forward for 1 minute. (Vo) 2 minutes each by manually selecting the variable-accelerated forward velocity button; For example, cp led (variable skipping - “button shift. self-skipping” cs displays the advertising message forward quickly depending on the length of time the button is pressed) or (automatic “where the user’s device automatically skips the advertising message of the broadcast source record” Based on the information of the 0 period of advertising space that is received or downloaded from the control center. (170) and stored. According to the foregoing, the user's device will enter (0) the saved advertising message during the automatic skip, which automatically achieves the overcoming of the registered advertising message For example, while a user is watching a CNN live, or a recording, and when the private information indicates 08:00 minutes every (10) minutes between (©) sb the space period of the obtained advertising message on the existence of a space period by inserting messages ad space saved in ad space intervals (V0) then the user device will chap 14:00 000 and for the record; alternatively the ad space period Bl can be monitored instead of displaying the message.

Fl transmission or a change in the number of lines sent dad using known methods based on »For example, monitoring a change in the advertising message saved in the Jesh sign automatically (V + 1) Semi-automatic skipping where the user's device = semi Automatically replace Jesh for a specified number of minutes. The ag J system tries to broadcast the recorded broadcast during periods corresponding to the broadcast and recorded advertising message with saved advertising messages. The user's terminal can be dialed (+1) () selectively with #1 manually (Vo) different intervals and different length of minutes for different channels depending on the order. The user's terminal can be dialed by any user to know or study the start and end times of the message space For example, when the space for the advertising message begins while a user is watching CNN, "the user presses the profit button so that the beginning of the space for the advertising message is recorded. When the space for the advertising message ends," the user repeats the ball by pressing a button so that the space is filled The advertising message, and the user can repeat this process for each space of a broadcast advertising message BLA, recording 0 time space for advertising messages during the broadcast program, from BLA, and for an entire program, and thus he has recorded the beginning of an advertising message in the content of Barakhi. The necessary lay for advertising A use of information (V1) the user len then can be broadcast and specific. Space Minutes and each temporal space for the advertising message 0 The time interval between each advertising message space for the C That YO may be 1 minute and each (VY) takes (7) minutes. Compared to ABC, the time between each message slot may be appropriately ¢ different information (V0 1) a message slot takes 2 minutes will use a user's device of the message slot to enter different saved advertising messages for each from the broadcast signal of CNN and ABC. Alternatively, the user may see broadcast advertisements and/or advertising messages.

AR

Saved, for example, when a user wants to view both the broadcast message and the saved message, the user will first see the broadcast message, and then the saved advertisement message. Alternatively, the user can choose to have the saved message displayed before the broadcast message. But when a user wants only messages to be shown to him, then the broadcast message substitution can happen automatically based on; For example, the information about the time delay, ab, a, is advertising, so that the user cannot skip all or some (V1) of the encouraging advertising messages. The user's device can be set not to allow the user to skip the message (V0) the broadcast advertising message. For example » when the user's device is set after displaying a saved advertising message; to regular programmed broadcast (V0) broadcast advertising; The user's device then returns to the point and moment it was prior to displaying the saved advertising message, regardless of the length of the saved message and whether it was displayed. . in addition to ; As we mentioned earlier, displaying the broadcast advertising message can be mandatory, meaning that the user cannot skip the broadcast advertising message. In such a case » even when the user 00 switches from one channel to another channel; As soon as the user returns to the first channel within a predetermined period of time ¢, the programming of the first channel will be shown starting from the specified moment until the user changed (V0) the user's device. No advertising message transmitted by an advertising message (VY) ) the channel. When the broadcasters (Vo) are saved; The user's device (121) can be configured to have the ability to respond to a signal that the user's device loses an advertising message stored in at the exact location of a broadcast ad message. Alternatively, the Jota device (121) with the ability to ve can be configured so that any advertising message is displayed Broadcasted unless there is a saved ad message with (V+) the user has a higher priority to display. According to the invention, Figure (4) shows a flowchart of the data and activity of displaying advertising messages; (114) receives and decodes the broadcast signal (V+), for example, a terminal receiver (137) in the user’s device monitors the signal (114) and / or the control device (VV) for the current or subsequent viewing during the normal broadcast Processing In step (4 0 4) it is determined whether an indication of the demand for the advertising message (ET) received in »0 was received As an alternative, in step (440) it is determined whether an advertising message is required based on the time factor. If done in

GE). (EY) Step (404) Determine that the ad message is not required » the flow returns to step Ad message required or based on the passage of a specified time it is determined that the message ob Step (404) » Received a required ad signal » The flow continues to step (£071) where the correct message is received from a database and continues to step 4008 when the message is displayed at the appropriate time (VTA) ve where (401) is done. And it continues to flow to (11). (Ve psa) for any user interference.Alternatively, ad

VY) The interaction selected by the user related to the broadcast advertising messages. The flow continues towards the step

Yo

) where the user’s device (3 + 71) returns to work in the channel to the one that was displayed before the ad message was displayed. The broadcast broadcast content database (VT) within the memory (118). The method by which an advertising message is selected and displayed during the broadcast content in the record district is preferable to be the same method used for 0 selection and display in actual and real time of the broadcast broadcast content. It follows from this that the advertising message “il i” and the content of the application; An advertisement that is displayed while watching the broadcast recorded profit; it can depend on the date of the day on which the advertising message was displayed. them for the same profit Recorded broadcast at ade times, for example, the saved advertising message was shown based on the age of the viewer; marital status ; middle

income; call Hobbies/personal interests Flos

Advertising messages include key information that categorizes the criteria for displaying the advertising message. In addition, oby all key may include interaction options for the advertising message. For example, interaction options could include requesting an e-mail ay ASN ; include additional information related to the message pe pe arrangement or additional images ... prompt when the user interacts with the message; The user device (V0) can be set to register in the calculation mechanism (VF °) the interaction options to be selected by the user and link the interaction with the identity of the specific advertising message When the user device (101) communicates, for example with the control center (17) the interaction can be sent It is registered so that Cn of the source of the advertising message makes the appropriate response.The interaction options associated with the advertising message can be delivered with the advertising message, and it can also be downloaded and stored separately, from the control center (130) through the communication mechanism (7). The interaction options for the advertising message can be done such as “Just user device (016 0 0) saves a new advertising message.” User device (V+) will establish a connection with the control center (VF) and download and save the appropriate HVML files and/or a material format such as audio content (ppd) and/or images with Als with interaction options for each stored advertising message. In some cases, interaction options may be loaded and transferred upon user request which may be based on a saved advertising message Single or a number of ad messages ab, as .In addition, it can create The user's device (100) connects with a control center (130) to obtain 0 additional information in cases where the user's device (017) has limited computer resources or when the data and/or information about the identity of the advertising message is limited; For example, when there is a specific criteria for targeting that advertisers require, it cannot be encoded in the ad ID. For example, the targeted information indicates that the advertising message is targeted only to users who have previously (1) watched advertising messages for cars and (1) interacted with the advertising message within the past 3 months. This feature of the present invention; preserves memory space in memory 180 YS Where permissibility is actually required, for example when the user is viewing the [ade] message and wants to interact with the ad message, the user will indicate to the user's device (0 1) that the interaction options for the ad ALY are desired and will create a device The user (V1) is a communication link with the control center (VF) and obtains the interaction choices regarding the advertising message, and the user device (130) can maintain the connection with the control center (130) active until the interaction choices are transferred to the ones chosen by the viewers by returning them again to the vo control center (AF) and the link is closed when interaction with the ad message is complete.

Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa (Ve) A communication link with the control center (1) via the communication mechanism (17). An update of the information collected, collected and delivered to the control center (17) may include all or some real-time information: advertising messages displayed; 0 Interaction options chosen by viewers Broadcasts watched Any general or survey data Updated information on user identification criteria and/or information related to the transmission of advertising messages. Recent information provided by the control center (130) to the user's device 10) Some or all of the information will include LY: User device system profitability update waz information and/or electronic software advisor with the latest information » and ad space information. 0 idle) OU The information recorded in memory (177) can be sent to the control center (VF) so that the advertiser can use this information to monitor several aspects of the user specific and/or advertising messages. For example, Soa dl may use the response information as a basis for sending more specific and targeted advertisements to a specific user device. Depending on privacy considerations, the user device may or may not send user identification information to the control center (OF) instead. The user can choose the amount and type of information sent to Ne control center (VY). The frequency of establishing communication loops for feedback/update information between user device 1 (00) and control center (SEO) ? On a system” or depends on a pre-set schedule to communicate for a specific number of days. For system-based equipment, the user’s device monitors and follows up the pill activity along with the number of advertising messages displayed. Based on the information mentioned, the user’s device (SSS) determines the lighting of the communication loops With control center L(Y) and when the user device (Vey Yo) detects the lack of activity paid user device (VT) creates a communication loop; eg once every certain number of days » eg every (14) days, while when the user watches the broadcast program for (0) consecutive hours per day, and has a high degree of interaction with advertising messages so that the user's device 11) establishes a communication link with the control center (130) on a relatively more regular basis; For example, day after day. Instead of the above; User device (V0) can be profited so that it refuses to provide the service when information is not collected and communicated to the xe control center (VY), for example when it creates a user; Infrequently;Link to Control Center (OF): That user will have no or limited service. Another way to refuse service is; It consists in broadcasting a specific signal to all user devices, prompting each user device to determine the presence of a specific code: ey.

Ya

The validity of the code is valid for some time only and it can be renewed through Se does not receive any of it. An alternative to this would be to limit the features to be provided by the user device (VF) by an established communication link with the control center in other ways; This includes all or some of the following: limited recording time; More redundant messages (ARR) and limited effectiveness of the video personal record (SD) advertising. Not providing an electronic program guide b

confirmed

In most of the particles in this invention; The broadcast signal (014) may include information such as information page 111 palin a and/or the control device 114 can be used to monitor and then display characters from the text information page on the display device (NT) for example a television display. contained on a page. The textual information may also be in the form of ciphers » vertical lines or numeric characters;

> The identity of the message in relation to the advertising message along with other information. As used herein, the term “display” shall be used in the broadcast sense to denote the presentation of the content of a given signal in one or more appropriate ways using a display device (VY) » Thus, when the display mechanism is a radio device, the intended meaning of the term display is to produce an audio feedback from the radio. When the display mechanism is a GUL device, the intended meaning of the term display is the production of a visual feedback across a television screen

(V+) as well as an audio output from the TV speakers. As mentioned above, the user’s device can be “00” a video device + a DVD device, a SUB device (as a basic part) from several devices such as a radio, etc. and the like; in addition to the foregoing” the user device can be an independent party. 001 Within System (Ve) either of two typical incarnations of the User Device (Ve) operates System

yu assumes that some users may have an avatar of the user's machine; while other users have another embodiment. While the invention is described; For specific examples; Including the currently preferred ways to implement the invention » Those who specialize in this art will appreciate that there are many differences and exchanges for the systems described above and the methods that fall within the spirit of the invention and the general framework as shown in the attached claims.

Claims (1)

Protection elements 1 1 way to save advertising messages The aforementioned method includes steps: Receiving at least one advertising message signal » comprising one advertising message on CY JST an advertising message that includes a summary of information related to the content of le sles in relation to the message Advertisement Selectively memorizing for each advertising message based on a summary of the information contained in the advertising message 1? The method according to the requirement (1) so that the step of receiving at least one advertising message receives at least one advertising message from a broadcast signal. 1 * The method according to the request (); so that the transmitted signal from which at least one advertising message is received is different from the signal of the content of the broadcast advertisement. Advertising message “at least one; it includes the content of my content. 1” The method in accordance with the requirement (1) additionally includes a step to receive a signal of content with my programs for at least one. (Hp) at least one TV broadcast signal. 1 of the method as required (5) “So that the content signal is at least one Rabhi;” radio broadcast signal. 1 “Method according to requirement (0) so that it is a content signal (at least one FH) eS TV signal 1 9 method according to requirement (5)) so that it is at least one content signal (FH) + satellite broadcast signal 1 01 The method according to requirement (0) so that at least one profitable signal is received from a storage broker. 1 11 The method according to requirement (2) includes additional steps for any: (at least 1 Fr” and display at least 1 saved ad message” to a user coupled with 1 step of displaying at least one profitable content signal based on the allel summary) that the ad message includes. (1) so that at least two advertising messages have a group number. An additional step is to display at least one saved advertising message to the user based on the “summary of information included in the advertising message. The informational information of at least one advertising message “includes information related to at least one of: the identity number of the advertising message; ad message length; Preset time Alu Jy ad; Demographic characteristics of the message's target viewers» message display priority ade number of times;#the message was displayed; Frequency of displaying the message ¢ Content (Fp) related to the message » predetermined period of time jo Ao Message » number in the message group related to at least one other message; and geographic information Text *Targeted related to the advertising message. 1 01 The method according to the requirement (0 1) so that the information on the advertising characteristics for the target viewers includes le ghee related to at least one of: target age group; target gender; target social status; average income? AH job and interests 17 1 The method according to the requirement (1), so that the summary of the information related to the informational content of one advertising message includes one “by BY” option from the interaction options related to at least one request for additional information and purchase options. Gb am LIA ) for requirement (1) » so that the information summary related to the content gla shall of at least one advertising message “include at least one broadcast channel connected to the advertising message in order to display the advertising message. 011 Method according to requirement (1) So that the step of selecting and selecting each of the advertising messages for saving includes several steps, including: “Determining whether the summary of information included in each advertising message matches a set of default criteria”; and saving at least one advertising message that includes a summary of information that matches the set of default criteria. 1 01. The method is according to the requirement (VA), so that BJM The default criteria set includes information about at least one of the user's geographic and demographic information. 1 1? The method according to requirement (15); So that the set of predefined criteria is a default lee set. 1 7? The method according to requirement (1) so that at least one received advertising message signal is a television broadcast signal. 1 ?? The method according to requirement (1) so that at least one received advertising message signal It is a radio broadcast signal. az hve according to requirement (1) », so that at least one received advertising message signal is a cable TV broadcast signal. ab 2a liye 1 for requirement (1); so that one advertising message signal At least it is a satellite broadcast signal. 1 6? The method according to the requirement (1), so that at least one received advertising message signal is received from a mediator for storage. 1 7? The method according to the requirement (1) 1 18 The method according to the requirement (TV) so that the user's device is a self-contained device or »part of a radio » Part of a TV set Part of a satellite receiver Part of a video set Part of a digital PA Sle (DV) ST Part of a video set and digital personal record. 1 145 Method according to the requirement ( 1), as the advertising message is distracting Find information related to one announcement » an emergency declaration and a statement of "public service". method of displaying an advertising message; The method consists of the following steps: - Presentation of the reference to the content of the program. VY “#Choose a saved ad message to display while displaying the profitable content sign” Part of the selected ad message includes Abstract informational information related to the informational content of the selected ad message. The selected advertising message is selected based on the summary of information contained in the selected advertising message. Displaying each selected advertising message during the programmatic content signal by entering each selected advertising message in the #received signal of the programmatic content. cash method? According to requirement (30)», where at least one selected advertising message is displayed once, as a limit of 0 1, as the step for displaying the programmatic content signal displays a profitable content signal (7h) according to the requirement Qtl 1 1 And so that the step of displaying each selected advertising message displays each cL "a received TV signal with a TV channel linked to the selected ad without regard to the TV channel linked to the received TV signal AT displaying a program content signal represented in (SUA) Display the content signal sor 7 * The method according to the requirement (10) Whereas, 1 TV signal received is associated with the first TV channel; where at least one selected advertising message is received from 3 LAY “a TV signal that is associated with a second TV channel And so that the step of displaying each advertising message is based By displaying each selected advertising message without regard to the television channel that is associated with the received television signal. According to requirement (20); In addition, it includes a step to display at least one advertising message that is included in Ea BIT “the received programmatic content signal.” 4? The method according to the requirement (30); so that the programmatic content signal is a TV broadcast signal. For the requirement (30)», so that the signal of the profitable content is a radio broadcast signal ag live 1, so that the signal of the programmatic content is the signal of Kale TV. A broadcast signal via satellite (Fr) according to the request an Bivvy 1 78 The method according to the request (70) so that the programmatic content signal is received from a mediator for storage. 41 includes at least one advertising message” and each advertising message received contains gol “Receive an advertising message signal as a limit and selective rejection of at least one advertising message; based on 0” on the summary of information related to the informational content The advertising message has a summary of the information that includes the head of the advertising message.et. The method according to requirement (30) includes the following steps: 4 0 1 “Receiving at least one advertising message signal as a result; Each received advertising message contains a summary of information related to the "informational content of the advertising message. Selectively saving one message as a minimum based on the summary of information contained in the advertisement. dle ie The 1 1 method according to requirement (8) so that the summary of information related to the content (gle dal) of the advertising message includes “information related to at least one identification number of the advertising message » the length of the advertising message » the time specified in advance for displaying the message RESID Sa ly The demographic of the targeted viewers of the advertising message The priority of displaying the advertising message The number of times the advertising message is displayed Frequency of displaying the advertising message My profit content linked to the advertising message A predetermined period of time for displaying the advertising message The number of one or more groups of advertising messages associated with an advertising message Others” and targeted geographic information related to the advertising message. » average income » language; job » and personal interests. 1?4 method according to requirement 1(?); Whereas, the summary of information related to the content ple shall of at least one advertising message “include at least one interaction option related to a request for information or purchase options. Relevancy to the informational content of at least one advertising message "; includes one or more broadcast channels linked to the advertising message in order to broadcast the advertising message. (ag lite) according to requirement (Fr) additionally includes a step to receive interactive information with a content reference Fp "one or more and at least one advertising message signal. An advertising message that includes default criteria 1 7 Save each advertising message that includes a summary of information consistent with the default llll 1 48 The method according to the requirement (47), as the set of default criteria includes at least one of the following information: Bd ary The demographic characteristics of the user and information about the identity of the user. The set of preset criteria is set by default ples. 1 0D method according to the requirement gy so that at least one advertising message signal received is a television broadcast signal. 1 1d the method according to the requirement (yy) so that at least one received advertising message signal is a broadcasting signal. Kiel TV 1© method according to requirement (41) so that at least one advertising message signal is a satellite broadcast signal 1 4e method according to requirement (41)” so that not less than one advertising message signal is received It is received through a storage medium 1 © method according to requirement (41), whereby each received advertising message signal is received by a device at the user’s site 1 1 method according to requirement (55), where the user’s device is part of an independent device Part of radio Part of television Part of satellite receiver Part of video recorder Part of digital device (DVD) Part of video recorder vie #Personal. z 1 7 This method is according to the requirement (Fr) so that the advertising message includes information related to one of the GY): advertisement; Announcing “emergency” and indicating the ale service 1 8e The method is in accordance with the requirement (70) so that the step of displaying each selected advertising message is to display at least one selected advertising message “through the content signal (Fd) by substituting the advertising message in the place of the profitable content signal. 1 * This method according to requirement (70)” includes, in addition to a step for determining the space of the advertising message in relation to the “Al-Barabhi” sign received, so that the step of selecting at least one saved advertising message; choose in addition to that “advertising message #” saved or more to display within the space of the advertising message »and since the step of displaying each ad message is selected » each message is displayed 4 Ad Pick UT Message space by displaying each ad message selected during the message space. 1001 The method according to requirement (09) whereby the step of determining the advertising message space in relation to the received programmatic content signal; “includes a step to receive a warning signal containing information related to the advertising message space. 111 The method according to the requirement (08), where the step of determining the space of the advertising message in relation to the reference of the programmatic content includes “a step to download the information of the space of the advertising message from a central location. 1 7 + the method according to the requirement (55) so that the step of determining the temporal space of the advertising message in relation to the signal of the received programmatic content "is based on recording the beginning of the space BL sel) of a corresponding advertising message no. The method according to the requirement (09) so that the step of determining the space of the advertising message in relation to the programmatic content signal is based on 19 1. “A signal in the received programmatic content.” Include in addition the following steps (0d) The method according to the requirement 114 1 Save the received programmatic content signal. Displays the bookmark of the saved programmatic content ;#Determine the space of an advertising message in relation to the saved programmatic content tag. DChoose one or more advertising messages to display during the space of the advertising message in relation to the received programmatic content signal. The selected advertising Abe is selected based on the information feed contained in the selected advertising message » and displays each selected advertising message during the advertising message space for the saved programmatic content signal by subscribing each selected advertising message in the programmatic content signal received during the advertising message space . 1 © The method according to requirement (18) so that the step of displaying each selected advertising message during the space of the advertising message in relation to ? 1 15 The method according to the requirement (7) so that the step of displaying each selected advertising message is displaying each selected advertising message “with at least one advertising message included in the profitable content reference. Yo: It additionally includes the following steps (Fe) 7 + the method according to the requirement 1 “Save the received programmatic content signal; # Display the saved programmatic content signal; Choose at least one saved advertising message to display during Display the saved programmatic content tag » The #selected ad message is selected based on a summary of the information contained in the selected ad message + displaying each selected ad message while displaying a tag Each ad message selected in the received programmatic content tag. Jol “content Al-Barabji saved by, so that the step of displaying each selected advertising message during the space of the advertising message with respect to the signal (TY) method according to requirement 18 1 “The content of the preserved program; Each selected advertising message is displayed with at least one advertising message included in the programmatic content signal: In an additional way, it includes steps that are (TV) the method according to the requirement +95 1 “receiving the signal that exceeds the space of the advertising message in relation to the programmatic content signal; and not Display any advertising messages included Program content signal saved during the advertising message space for the saved programmatic content signal. BY of the method according to requirement (1) so that the signal exceeding the advertising message space is received from a user. 1 0 Advertising message space Yo so that the signal to skip the advertising message is received with respect to (Vo) according to the requirement qt 1 1 “pre-defined.” For the method according to the requirement (0 a so that the signal to skip the space of the advertising message is directed to automatic skipping of at least 1 “On the space of one pre-determined advertising message. 7: The method according to the requirement (19) » additionally includes the following steps: 1 Lot “Determining whether the advertising message included in the space of the advertising message with respect to the saved programmatic content signal cannot View each ad message; decide not to skip it a ; During the space of the advertising message for the saved programmatic content signal: additionally includes the following steps (VV) of the method according to requirement 4 1 recording information related to each advertising message that was displayed; And sending the recorded data related to each advertising message that was displayed to the "Markzi" site, so that the step of recording information related to each advertising message that was displayed is based on (VE) # the method according to requirement 1 "a signal received to record information Related to each advertising message that was displayed. It additionally includes the following steps: (Yr) According to the requirement ag iva 1 “Recording information related to the displayed advertising message »and sending the registered data related to each message # Advertising Done Displayed to a central location. Recorded related to each ad message displayed associated with SUL so that (v1) the method according to requirement 1 with the user as a result of displaying the ad message. Jolin . : 18 of the method according to the requirement (VT) additionally includes a step to receive a signal to record data related to at least Sl from each advertising message that was displayed and a user interacted with it as a result of displaying the advertising message “and so that” the step of recording data related to each An advertising message that was displayed according to the step of receiving a signal to record data 1 4 of the method according to the requirement (70)” additionally includes a step to receive a command to display the message (MEY) and since the step of “selecting at least one advertising message is done based on the instruction 1 18 method according to the request (VR) so that the prompt is received from a user 1 0 + method according to the requirement (vA) so that the prompt received to display an advertising message It includes “information related to at least one of the following: length of time required for a selected advertising message” targeted viewers for at least one of the selected advertising messages ¢ and an identifier for the advertising message. 1 87 The method according to requirement (7) additionally includes the following steps: “Broadcasting an advertising message signal that includes one advertising message as a minimum; each broadcasted advertising message contains a summary of information related to the informational content of the advertising message” and receiving one advertising message signal. et at least includes one advertising message on BY) Each advertising message received includes a summary of information related to the informational content of the advertising message Sle to display the advertising message; the device consists of the following: No memory that saves an advertising message and more Each saved advertising message includes A summary of information related to the content “the informational of the selected advertising message; a display device that displays a content signal with at least one palm and a processor that selects a minimum of 4 saved ad messages to display during the space of an advertising message; displaying the selected advertising message in place of the content tag 0 Al-Barabji » the advertising message is selected Selected on the basis of a summary of the information contained in the selected advertising message. So that the Al-Barabaji content display device displays a signal for the Al-Barabji content 0 represented by a “received TV signal connected to a TV channel” and so that each selected advertising message is displayed; Without regard to the TV channel associated with the received TV signal. 1#+The device according to the requirement (AT) The programmatic content display device displays a content signal 2) represented by “a received television signal linked to a TV channel Qf” so that at least one saved advertising message is received from the “signal TV linked BL TV (BU) so that each selected advertising message is displayed” regardless of the TV channel associated with the received TV signal. At least one ad SHAY has been displayed according to the requirement (AT) so that the display device displays the selected ad message. Tv 1 8 + the device according to the requirement (AT) so that at least one Ma3m Barabahi signal represents a television broadcast signal. Sledding 1 According to the requirement (AT) that at least one of the content of Rabhi's signal represents a broadcast signal. 1 + 1 device in accordance with the requirement (AT) so that at least one matrix signal represents a cable TV signal. ,. Whereas, the content signal of Barahi is represented by a satellite broadcast signal (AT) according to the requirement Zahegla 11 1 17 1 The device according to the requirement (AT) so that at least one advertising content signal is received from a mediator. : It additionally includes the following (AT) device according to Requisition 47 1 “An advertising message receiving device that receives at least one advertising message signal containing at least one # advertising message; and contains one part of each advertising message Received A summary of the information related to the informational content of the advertising message 1 4 The processor automatically saves each advertising message in memory based on the summary of information contained in the advertising message 1 #Device Gb of the request (94), so that the summary of information related to The informational content of the advertising message includes “information related to at least one of: the identity number of the advertising message; advertising message length; a predetermined time for displaying the advertising message; Demographic characteristics of the targeted viewers of the advertising message » The priority of displaying the advertising message; the number of times the advertising message was displayed; Frequency of displaying the message (AY) Guaranteed my profit related to the advertising message » A predetermined period of time dla Jp alo Advertising; Ad message group number linked to another ad message Least Je and geographic information about the message EP 1 6 device according to requirement (a1) whereby the target audience demographic information includes information related to at least one of: target age Targeted gender, social status, average income, language, job and special interests? A requirement that the summary of information related to the informational content of an advertising message or (a8) 97 of the device according to requirement 1 “includes at least one of the interaction options related to at least one request for more information and purchase options. Device according to request (4 8)); So that the summary of information related to the informational content of one advertising message on 8 1 broadcasts is one connected to the advertising message to display the advertising message. The processor receives interactive information with at least one programmatic content signal and at least one advertising message signal. ee the device according to requirement (48) so that the processor selectively saves each advertising message » and the processor updates whether the information “included in any message matches a default set of criteria” and saves each advertising message 8 an information summary corresponding to the default set of criteria #. YA so that the dependent arranges the saved advertising message for the purpose of satisfying it » based on “(001) of the device according to the requirement 01011 “the summary of information that each saved advertising message includes. So that the set of default criteria includes at least a criterion about Geographical information “(001) the device according to requirement 011.” And the demographic information for a user. Whereas, the pre-defined criteria represent default criteria “(01) the device according to requirement 0171 so that one received advertising message signal At least it is a television broadcast signal (at) according to the requirement zahgla0 ve so that at least one signal of an advertising message received is a radio broadcast signal. )) so that at least one advertising message signal received is Kiel TV signal.‎ 1 011 device according to requirement (44)”; so that at least one received advertising message signal is a broadcast signal via satellite 1 0107 “synthetics. of a device according to requirement (34)” so that at least one received advertising message signal was received via a storage medium 1 018 pursuant to For the requirement (4 5); so that the device is a device at the user’s location (the user’s device). part of a television; part of a satellite receiver; part of a video and recorder device” part of a digital disk (DTD) device and part of a personal video recorder device. The device according to application (4 5)”; It additionally includes a receiver for commercial content. 1111 1 so that the receiver for programmatic content and the receiver for the advertising message (WY) the device according to the requirement 117 1 “is one receiver. (?11)) so that when the receiver of the ib content of the 117 1 device, the receiver of the content of the propahi tuning in to an advertising message signal for the purpose of receiving the advertising messages to 14001 "is selectively saved in memory. So that the receiver The profitable content and the advertising message receiver (VV) ( for the request lib The device 11 11 1 “is two different receivers. : so that the advertising message includes information related to one of the following” (AY ( ) 1Device in accordance with requirement 1601 “Announcement; an emergency declaration and a statement of public service. Whereas the processor additionally specifies” advertising message space to display a message (AT) The device in accordance with Requirement 11171 “at least one advertising message; selects one advertising message display the selected ad within the message space. dle iY so that the parameter specifies Enter the space of the advertising message in relation to the signal of the epididymal ligament (VV) of the device according to the request 1 18 1 TA sly received a warning signal received containing information relevant to the advertising message space. dhe according to requirement (1) so that the processor determines the space of the advertising message in relation to the programmatic content signal "received based on information retrieved from a central location related to the space of the advertising message. jh Ye 1 According to requirement (11) so that the processor determines the space of the advertising message based on monitoring the beginning The slander of time in the space of the advertising message. 1171 1 Device according to demand (MV) so that the processor saves the received program content message; Defines the space of the advertising message "for the received profit-making signal; selects at least one saved advertising message to display within the AIT message space for the saved profit-content signal; the selected message is selected on the basis of the information summary on which the selected advertising message is fed;» It displays each selected message within the advertising message space in relation to the content signal #Albarabji by inserting each selected advertising message in the content signal received within the advertising message space. SEN YY 1 According to the requirement ( )) 110 so that when the processor selects each advertising message within the aby advertising message space of the saved programmatic content signal; EW displays each selected ad message with an ad message included in the "Profitable Content" tag. ib lh yy 1 for request (AY) so that the processor displays each selected ad message with one ad message on Jy included in the program content signal. 1 740 device according to the requirement (AY) so that the processor Bis the received commercial content signal ¢ and displays the saved programmatic content signal; selects at least one advertising message to display while displaying the saved programmatic content signal sly on the information summary which the selected ad message contains » and displays each Slat ad message while displaying the context tag saved idle; This is done by Jol each AL, selected advertisement in the received profit-making content signal. 1 7 # 11 the device according to the requirement (YY) so that when the processor displays each selected advertising message within the space of the advertising message "for the saved content; the processor displays each selected advertising message with at least one advertising message 0 ?one is included in the barbage content reference. jd according to the requirement (Vy) so that the processor receives a signal to skip the space of the advertising message in relation to the signal "the programmatic content" and does not display any advertising message included in the signal of the programmatic content during the space of the advertising message in relation to the signal of the saved programmatic content. 17 1 for a device according to the requirement (NYY) where the processor receives a signal to skip the space of the advertising message with respect to 0 LAY Y 3 CONTENT = X SAVED » and specifies whether the advertising message included in the message space for the saved programmatic content tag is unskippable ¢ and displays each ad message that decides not to be skipped during the message space for the saved program content tag; . 7801 1 device according to requirement (177)) so that all monitors information related to each advertising message displayed in “memory” and sends the monitored information related to each displayed advertising message to a central location. 15001 device according to requirement ( AY) so that the detected information related to each advertising message displayed is in memory; “and sends the detected information of each advertising message displayed to a central location. SLT.) according to the requirement (138); The information observed about each ad message displayed is related to the pez iY interaction resulting from the display of the ad message. 8 To generate advertising messages. The method includes the following: generating an advertising message signal that includes at least one advertising message. A part of each advertising message includes a summary of information related to the informational content of the advertising message + connecting an advertising message signal to a device in a site. Client. 1111 method according to requirement (VY) such that a summary of information relevant to the gle hall content of the advertising message includes “information relating to one of: message ID number; message length;” Pre-determined time to display the message NYY Demographics of the targeted viewers of the message Priority of displaying the message The number of times al jig was displayed Frequency of displaying the message My profit content associated with the message Batch number associated with at least one message and information Targeted geography related to the advertising message. Average income ; Cid) “occupation and personal interests. 1341 Method according to the requirement (VF) that the information summary of the informational content of at least one advertising message includes at least one of the interaction options; Associated with at least one request for additional information and “purchase” options. 1 * 301 method according to the request (VF) so that the summary of information related to the informational content of one advertising message on Jy includes one or more broadcast channels associated with the advertising message to display the advertising message. ,. ; So that the program content signal is a TV broadcast message (V7) The method according to the requirement 11 “1 1117 1 The method according to the requirement (Or) so that the advertising message signal is a radio broadcast signal. 18 1 The method according to the requirement (VY) whereby the advertising message signal is a cable TV signal. 1401 method according to the requirement (VF) whereby the advertising message signal is a satellite broadcast signal. 0401 Method according to the requirement (OF) that the advertising message reference is contained in a storage medium. 1141 1 The method according to the requirement (VY) » so that the step of delivering the advertising message signal to the user's device "delivers multiple advertising messages as a group of linked messages.