KR20230174880A - Method and apparatus for providing item information - Google Patents

Abstract

The present invention relates to a method of providing item information in a service server, comprising: receiving a purchase request from a user's terminal; Confirming recommended items associated with the purchase request; checking whether the purchase request satisfies conditions; and, when it is confirmed that the condition is met, providing a first page including a list of recommended items associated with the purchase request.

Description

Method and device for providing item information {METHOD AND APPARATUS FOR PROVIDING ITEM INFORMATION}

Embodiments of the present specification relate to a method and device for providing item information.

As the use of the Internet becomes more widespread, the e-commerce market is expanding. In particular, as infectious diseases spread, the proportion of products purchased by visiting offline stores is decreasing, while the proportion of products purchased through e-commerce using computers or smartphones is rapidly increasing.

In general, users can purchase multiple related items together rather than purchasing a single item through an e-commerce service. In an e-commerce service, for users who purchase multiple items at once, information on other items that are similar to or related to the item are displayed on the page that displays information on the item in which the user is interested, thereby allowing the user to purchase multiple items at once. Encourage them to purchase together with .

Meanwhile, when an e-commerce company recommends other items that can be purchased together with a specific item to the user through a service, it specifies which item among the plurality of items the user is interested in and recommends other items related to it, and determines which item is recommended. How to decide and how to display recommended items on which page can play an important role in increasing sales rates from a marketing perspective.

In relation to this, prior patent documents include Republic of Korea Patent Publication No. 10-2020-0108058 (published on September 16, 2020).

The embodiment of this specification is proposed to solve the above-described problem. When a purchase request is received from a user, recommended items related to the purchase request are checked, and a list of recommended items is included depending on whether the conditions of the purchase request are met. By providing a first page, the purpose is to allow users to check the list of other items related to the item they want to purchase, easily identify other users' purchasing tendencies and trends, and conveniently purchase additional items. do.

In order to achieve the above-described problem, a method of providing item information in a service server according to an embodiment of the present specification includes the steps of: receiving a purchase request from a user's terminal; Confirming recommended items associated with the purchase request; checking whether the purchase request satisfies conditions; And when it is confirmed that the condition is met, providing a first page including a list of recommended items associated with the purchase request.

According to one embodiment, the method for providing item information includes obtaining an input corresponding to a first object on the first page from the user's terminal; and performing a payment procedure corresponding to the purchase in response to an input corresponding to the first object.

According to one embodiment, the condition includes that the amount corresponding to the purchase request is greater than or equal to a first threshold.

According to one embodiment, the first threshold is determined based on the user's purchase history associated with the first page.

According to one embodiment, the method of providing item information further includes determining a first item among one or more items corresponding to the purchase request, and the recommended item is an item recommended to be purchased together with the first item. It is characterized by including.

According to one embodiment, determining the first item may include checking a conversion rate of the one or more items associated with the first page; and determining the first item based on the conversion rate of the one or more items.

According to one embodiment, determining the first item includes checking an average selling price (ASP) of the one or more items; and determining the first item based on the average selling price of the one or more items.

According to one embodiment, the step of checking the recommended item includes checking the purchase history of a plurality of users who purchased the first item; and determining the recommended item based on the purchase history of the plurality of users, wherein the purchase history of the plurality of users is maintained for a certain period of time from the time each of the plurality of users purchases the first item. It is characterized by including information on purchased items.

According to one embodiment, the step of determining the recommended item includes selecting an item that belongs to the same category as the first item and whose purchase amount is greater than or equal to the second threshold among the items included in the purchase history of the plurality of users as the recommended item. It is characterized by including the step of determining.

According to one embodiment, the method for providing item information includes determining a target category associated with the first page; And further comprising checking whether the user corresponds to the target category based on the purchase history of the user, and if the user corresponds to the target category, the first page belongs to the target category. It is characterized by including a list of recommended items.

According to one embodiment, the step of determining the target category includes determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category.

According to one embodiment, the step of checking whether the user corresponds to the target category includes checking whether the user has purchased an item belonging to the target category a certain number of times or more within a recent certain period of time. Do it as

According to one embodiment, among the items included in the list of recommended items, the number of items belonging to the same leaf category is less than a certain number.

According to one embodiment, items that the user recently purchased within a certain period of time are excluded from the list of recommended items.

According to one embodiment, the item information providing method provides a second page including detailed information of the first item in response to the user's input corresponding to the first item among one or more items corresponding to the purchase request. The method further includes the step of doing so, wherein the second page further includes combination information of the first item and the recommended item.

According to one embodiment, the recommended item is determined based on a category list of the first item, and the category list includes a first category to which the first item belongs, and a second category corresponding to the highest category of the first category. , and a third category corresponding to the lowest category of the second category and including the recommended item, wherein the first category and the third category are different.

According to one embodiment, the combination information includes a plurality of combination information, and the method of providing item information includes obtaining a selection input for first combination information among the plurality of combination information from the user's terminal; The method may further include providing comparison information with second combination information among the plurality of combination information in response to a selection input for the first combination information.

A service server that provides item information according to an embodiment of the present specification includes a transceiver that transmits and receives information with another device; and controlling the transceiver, receiving a purchase request from a user's terminal, checking recommended items associated with the purchase request, checking whether the purchase request satisfies a condition, and if it is confirmed that the condition is met. , Characterized in that it includes a processor that provides a first page including a list of recommended items associated with the purchase request.

A non-transitory computer-readable storage medium according to an embodiment of the present specification includes a medium configured to store computer-readable instructions, and when the computer-readable instructions are executed by a processor, the processor: receiving a purchase request from; Confirming recommended items associated with the purchase request; checking whether the purchase request satisfies conditions; and, when it is confirmed that the above conditions are met, providing a first page including a list of recommended items associated with the purchase request.

According to an embodiment of the present specification, the service server checks the recommended items associated with the purchase request obtained from the user terminal, and if the purchase request satisfies the conditions, provides a first page including a list of recommended items associated with the purchase request. By doing so, the user experience can be improved by allowing users to check the list of other items related to the item they want to purchase, easily identify other users' purchasing tendencies and trends, and conveniently purchase additional items.

In addition, according to an embodiment of the present specification, the service server determines a target category with a high purchase conversion rate, and when it is confirmed that the user corresponds to the target category, the user is displayed on the interstitial page regardless of the items the user requested to purchase. By providing a list of recommended items in target categories that users are likely to purchase, the user can be reminded of items that he or she did not purchase by mistake, thereby encouraging purchases, or increasing the user's motivation to purchase additional items.

Figure 1 is a diagram schematically showing the configuration of a system for providing information about alternative items in a service server according to an embodiment of the present invention.
Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing information on alternative items according to an embodiment of the present invention.
Figure 3 is a diagram illustrating a purchase process according to an embodiment of the present invention.
4A and 4B are diagrams illustrating a shopping cart page and an interstitial page according to an embodiment of the present invention.
Figure 5 is a diagram illustrating an interstitial page according to an embodiment of the present invention.
Figure 6 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.
Figure 7 is a flowchart showing the flow of a method for providing item information according to an embodiment of the present invention.
Figure 8 is a diagram illustrating some components of a system that provides item information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

In describing the embodiments, description of technical content that is well known in the technical field to which the present invention belongs and that is not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanation.

For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings. Additionally, the size of each component does not entirely reflect its actual size. In each drawing, identical or corresponding components are assigned the same reference numbers.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

At this time, it will be understood that each block of the processing flow diagram diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions. These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative execution examples it is possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.

At this time, the term '~unit' used in this embodiment refers to software or hardware components such as FPGA or ASIC, and the '~unit' performs certain roles. However, '~part' is not limited to software or hardware. The '~ part' may be configured to reside in an addressable storage medium and may be configured to reproduce on one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

Figure 1 is a diagram schematically showing the configuration of a system for providing information about alternative items in a service server according to an embodiment of the present invention.

Referring to Figure 1, the information provision system according to an embodiment of the present invention may include a user terminal 110 and a service server 120.

An e-commerce user can access the service server 120 using the user terminal 110. The user terminal 110 has an e-commerce application installed, can access the service server 120 under the control of the application, and can use e-commerce based on information exchange with the service server 120. The user terminal 110 may be a mobile device such as a smartphone or tablet PC, or a static device such as a desktop PC. Any device on which an e-commerce application can be installed and executed can be used as the user terminal 110 without limitation.

The service server 120 communicates with the user terminal 110 and can provide information related to e-commerce to the user terminal 110. The service server 120 may provide a list of items as a search result of the database or provide detailed information on each item stored in the database. In the case of items directly delivered by an e-commerce company, an entity related to the service operated by the service server 120 can purchase the product and manage delivery, and in the case of items delivered by another delivery company, the user can be transferred to the other delivery company's server. Purchase information and delivery address information regarding purchased items can be transmitted.

Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing information on alternative items according to an embodiment of the present invention.

In step 205, the user terminal may transmit the purchase request to the service server. A purchase request may be entered by a user to purchase one or more items through an e-commerce application installed on the user terminal. For example, a user may place one or more items in a virtual shopping cart on an e-commerce application, select at least some of the displayed items on a shopping cart page displaying the items in the virtual shopping cart, and request the purchase of the selected items. A purchase request may include input for an object, such as a "Buy" button included on a shopping cart page. As another example, a purchase request may be entered on a payment page where payment information associated with the purchase of an item is entered.

In step 210, the service server may check recommended items associated with the purchase request. In one embodiment, the recommended item associated with the purchase request is an item related to the item the user wants to purchase and may include an item that the service server recommends to purchase together with the item the user currently wants to purchase. In one embodiment, recommended items associated with a purchase request may include recommended items associated with a user segment created based on the user's purchase history.

In one embodiment, the service server may determine a first item among one or more items corresponding to the purchase request, and the recommended item may include an item recommended by the service server to be purchased together with the first item. The first item may refer to one source item for displaying a related recommended item among one or more items that the user wants to purchase.

In one embodiment, the service server determining the first item may include checking the conversion rate of one or more items and determining the item with the highest conversion rate among the one or more items as the first item. In the field of Internet marketing, the conversion rate refers to the ratio of visitors who perform a certain induced action among those who visit a website, and may include the purchase conversion rate, which indicates the rate of conversion to a purchase when an item is exposed on the page. For example, when a user purchases golf clubs through e-commerce, the user may want to purchase not only golf clubs but also golf-related items such as golf balls used with golf clubs and golf clothing, so the user may wish to purchase golf clubs. If you display items that are used together like this on the entering page, the purchase conversion rate of the items can increase. In this way, the conversion rate may be a concept that encompasses not only the purchase conversion rate of the item itself, but also the purchase conversion rate of recommended items related to the item. On the other hand, when a user purchases a wallet through e-commerce, it is generally not easy to recommend other items to use with the wallet, and even if items related to the wallet are displayed on the page where the user enters to purchase the wallet, these items The likelihood that it will lead to a purchase may not be high. Ultimately, when a user wants to purchase golf clubs and a wallet through e-commerce, the service server determines golf clubs with a high purchase conversion rate as the first item and displays items recommended to be purchased together with golf clubs to the user along with the golf clubs. can conveniently obtain information on related items and encourage users to purchase additional related items.

In one embodiment, the service server determines the first item by checking the average selling price (ASP) of one or more items and determining the item with the highest average selling price among the one or more items as the first item. It may include: For example, a user who purchases a high-priced item (e.g., 500,000 won) will be more likely to receive other related items (e.g., a recommended item with a price of 20,000 won) than a user who purchases a low-priced item (10,000 won). ) may have a higher willingness to make additional purchases, the service server may determine the item with the highest average purchase price as the first item and display items related to it as recommended items, thereby increasing the user's probability of making additional purchases. In this way, the service server can select the first item to provide information on recommended items, focusing on items with a high profit rate.

In one embodiment, when the service server checks the recommended item, it may check the purchase history of a plurality of users who purchased the first item and determine the recommended item based on the purchase history of the plurality of users. The purchase history of a plurality of users may include information on items purchased over a period of time from the time each of the plurality of users purchases the first item. When a plurality of users who have experience purchasing the first item purchase the first item, the service server not only provides the items purchased together, but also other items purchased within a certain period of time (for example, one year) from the time of purchasing the first item. Item information can also be collected. The service server can check the most purchased item based on the information on the items collected in this way and determine a recommended item related to the first item. For example, the service server determining a recommended item may include determining, among items included in the purchase history of a plurality of users, an item that belongs to the same category as the first item and whose purchase amount is greater than a threshold as a recommended item. You can.

In one embodiment, the predetermined period of time for checking the purchase history of a plurality of users who purchased the first item may vary depending on the characteristics of the first item. For example, if the first item is an item mainly used in a specific season or an item sensitive to trends, the certain period is set to a period shorter than one year (e.g., 1 month, 3 months), and the period associated with the first item is set to The accuracy of selection of recommended items can be improved and the computational load can be reduced.

At step 215, the service server may check whether the purchase request meets the conditions. In one embodiment, the condition is that the service server provides an intermediate page, that is, an interstitial page, for advertising, recommending, or purchasing an item before immediately proceeding with the payment process in response to the user's purchase request. Conditions for doing so may be included. In order to provide a convenient and simple user experience, the service server generally uses the user's payment and delivery information obtained in advance when the user makes a purchase request through the "Buy" button to immediately proceed with the payment process and provide information for delivery. can be transmitted to the logistics center. However, in the case of a purchase request where the payment amount exceeds a certain amount (for example, 50,000 won), linking directly to the payment completion page in response to the user's input of the purchase button may have a negative impact on the user experience. there is. Considering this, if the purchase request satisfies certain conditions, the service server will display the page where the user requests a purchase (e.g., shopping cart page, payment page) and the page indicating that the purchase has been completed (e.g., purchase completion information page). , payment completion page), and through the interstitial page, the user's attention is drawn and the user is given the opportunity to purchase additional items for other recommended items, thereby improving the user experience and purchasing additional items. can be encouraged.

In one embodiment, the condition may include that the amount corresponding to the purchase request is greater than or equal to a first threshold, and the first threshold may be determined based on the purchase history of the user associated with the interstitial page. For example, if the amount of additional items purchased by the first user through the interstitial page provided by the service server over a certain period of time in the past is high, the price condition for providing the interstitial page to the first user is set low. While it is possible to provide frequent interstitial pages (for example, 20,000 won), the second user who does not make many purchases on the interstitial page or stays on the interstitial page for a short time can provide interstitial pages frequently. By setting the price condition for providing a page high (for example, 100,000 won), the number of times an interstitial page is provided can be reduced. In this way, the service server can improve the user experience by adaptively determining the price condition for providing the interstitial page based on the user's purchase history.

In step 220, if it is confirmed that the condition is met, the service server may generate a first page including a list of recommended items associated with the purchase request. In one embodiment, the service server may generate a first page (e.g., an interstitial page) when the payment amount for the item corresponding to the purchase request is more than a certain amount, and the first page is associated with the first item. May include a list of recommended items.

In one embodiment, a plurality of recommended items displayed in the list of recommended items may be sorted based on at least one of purchase rate, sales price, discount status, availability of special delivery, and reviews for each item. For example, a list of recommended items can sort recommended items in the order in which they have been purchased most by users, so that items that have been purchased a lot by other users can be displayed prominently at the top of the list. As another example, items that have a history of being purchased by the user or for which the user has written a review may be displayed at the top of the list. As another example, items to which member discounts, coupon discounts, event discounts, etc. are applied may be displayed at the top of the list.

In one embodiment, among the items included in the list of recommended items, the number of items belonging to the same leaf category may be set to a certain number or less (for example, 3 or less). A leaf category may refer to the lowest category in the category hierarchy. For example, the list of recommended items may include up to three items belonging to the leaf category “golf balls.” If too many items in the lowest category are exposed as different brands in the list, it may make it difficult for users to select items and may interfere with displaying various items in the recommended item list.

In one embodiment, items that the user recently purchased within a certain period of time (eg, 1 week) may be excluded from the list of recommended items. Since the user is unlikely to repurchase items that have been purchased within a certain period of time, the service server can minimize waste of page space by excluding them from the list and effectively convey information about recommended items to the user.

In one embodiment, adjacent items displayed in the list of recommended items may consist of items belonging to different leaf categories. In order to effectively configure the order of items in a list displayed through scroll input on the screen of a limited-sized user terminal, the service server may create a list so that adjacent items display different types of items.

In one embodiment, the list of recommended items may be included in at least one of an interstitial page, a page displaying detailed information of the first item, a page displaying search results of the first item, and a shopping cart page including the first item. You can.

In step 225, the service server may provide the first page to the user terminal. In one embodiment, the user can check recommended items other than the items the user requested to purchase on the first page provided by the service server and easily purchase additional items through input on the first page. . In this way, the service server checks the recommended items associated with the purchase request obtained from the user terminal, and when the purchase request satisfies the conditions, it provides a first page containing a list of recommended items associated with the purchase request, allowing the user to You can improve the user experience by checking the list of items related to the item you want to purchase, easily identifying the purchasing tendencies and trends of other users, and conveniently purchasing additional items.

In one embodiment, the service server may determine a target category associated with the first page and determine whether the user corresponds to the target category based on the user's purchase history. If the user corresponds to the target category, the first page may include a list of recommended items belonging to the target category. The first page may include a list of recommended items related to one or more items that the user wants to purchase, as well as a list of recommended items based on the user's purchase history that are unrelated to the item that the user wants to purchase.

In one embodiment, the service server determining the target category may include determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category. For example, the service server selects a category of items that users regularly purchase a lot, such as child care, pets, and health care, as the target category, and when it is confirmed that the user frequently purchases items in the target category, the first Items in the target category can be displayed on the page as a list of recommended items. In this case, in order to increase the user's additional purchase rate through the first page, the service server selects a few item categories with a high purchase conversion rate among all categories of items and provides a list of recommended items in the target category only when the user matches those categories. By providing this, a list of recommended items on the first page can be constructed focusing on items that the user is likely to purchase additionally.

In one embodiment, the service server's confirmation of whether the user corresponds to the target category may include checking whether the user has purchased items belonging to the target category a certain number of times or more within a recent certain period of time. For example, if the target category includes “child care,” the service server will automatically check if the user frequently purchases items in the “child care” category if the user has purchased items in the “child care” category more than 10 times in the past 6 months. It is determined that the list of other items belonging to the "childcare" category is included on the interstitial page to encourage additional purchases by the user. In one embodiment, a period of time to check the purchase history of items belonging to the target category. (6 months in the example above) and the frequency condition for confirming that it corresponds to the target category (10 times in the example above) can be determined based on statistical data such as the purchase cycle and purchase quantity of items belonging to the target category. .

In one embodiment, when it is confirmed that the user corresponds to all of a plurality of target categories, a list of recommended items belonging to a target category with a high purchase conversion rate among the plurality of target categories to which the user corresponds may be included in the interstitial page.

In this way, the service server provides a list of recommended items that the user is likely to purchase on the interstitial page using the user segment created based on the user's purchase history, regardless of the items the user requested to purchase, thereby helping the user It can encourage purchases by reminding users of items they did not purchase by mistake, or increase users' motivation to purchase additional items.

Figure 3 is a diagram illustrating a purchase process according to an embodiment of the present invention.

In step 305, the user terminal may obtain an input corresponding to the first object on the first page from the user and transmit the input information corresponding to the first object to the service server. In one embodiment, the first page may include an interstitial page, and the first object may include a “Buy” button on the interstitial page. When the user provides an input corresponding to the "Buy" button on the shopping cart page or payment page, if the conditions for providing the interstitial page are met, the payment process does not proceed and the interstitial page is provided, and the interstitial page is provided. Only by entering the “Buy” button can the payment process for purchasing items proceed. The user can check the list of recommended items on the interstitial page and perform an input corresponding to the “purchase” button with or without purchasing additional items.

In step 310, the service server may proceed with a payment process corresponding to the purchase in response to the input. In this way, the service server provides a first page, such as an interstitial page, that is displayed between the user's purchase request and the payment process for the purchase, and provides a list of recommended items that the user is likely to purchase on the first page. By providing this, you can encourage users to make additional purchases and improve the user experience. Providing information on recommended items related to the item the user wants to purchase on an interstitial page is providing additional information when the user has already decided to purchase the item, so a page that displays detailed information about the item, or Compared to providing additional information when the user has not yet decided to purchase an item, such as on a page that displays search results, the additional information makes the user less likely to cancel the purchase of an existing item, but The possibility of purchasing additional items together may be very high.

4A and 4B are diagrams illustrating a shopping cart page and an interstitial page according to an embodiment of the present invention.

Referring to FIG. 4A, it includes an area 401 that displays information on items contained in the virtual shopping cart, an area 402 that displays the total expected payment amount for the selected item, and an area 403 that displays a “purchase” button. A shopping cart page 400 is shown. The user may select at least some of the items in the area 401 on the page 400 displayed on the user terminal and make a purchase request through an input corresponding to the purchase button in the area 403. In one embodiment, if the expected payment amount corresponding to the user's purchase request does not exceed 50,000 won, the service server may proceed with the payment process and provide a payment completion page (not shown). Meanwhile, if the expected payment amount corresponding to the user's purchase request exceeds 50,000 won, the service server may provide an interstitial page as described in FIG. 4B before proceeding with the payment process.

Referring to Figure 4B, an example interstitial page 410 provided by a service server in response to a purchase request input on a user's shopping cart page is shown. The interstitial page 410 includes an area 411 that displays a list of special products with a fixed discount period, an area 412 that displays a list of items recommended to be purchased together with the item being ordered, and an area 412 that displays a list of items recommended for purchase together with the item being ordered. It may include an area 413 that displays a list of items with which one has experience. The interstitial page 410 may include an area 414 that displays price information equal to the expected payment amount for the item requested for purchase in the previous shopping cart page 400, and the user's area 411, area ( The amount may change depending on the selection of additional items in areas 412) and 413. The interstitial page 410 may include an area 415 that displays a purchase button, and when an input corresponding to an object such as a purchase button in the area 415 is received from the user, the service server makes the purchase. You can proceed with the payment process. Areas 411, 412, and 413 display a list of items horizontally and may include widgets that can display information about hidden items through side scrolling input.

In the example shown in FIG. 4B, the area 412 is an area 416, which displays the first item (“makeup foundation” in FIG. 4B) determined by the service server among one or more items corresponding to the user's purchase request. It may include an area 417 that displays a list of items recommended to be purchased together with item 1, and an area 418 that displays an object for putting the item displayed in the list into a shopping cart. More item information may be displayed on the screen through the user's scroll input corresponding to the area 417. When displaying recommended items among the two items the user requested to purchase, "Giraffe Doll" and "Makeup Foundation," the service server determines "Makeup Foundation," which has a higher purchase conversion rate, as the source item, and selects the item associated with the determined source item. Items can be displayed on the page 410 as a list. Meanwhile, in an embodiment, if there are multiple items currently being purchased, one selected item among the items may be displayed in the area 416. In an embodiment, when there are multiple items to be purchased, the items displayed in the area 416 may be selected based on the purchase possibility or profit rate of the items recommended to be purchased together.

In the example shown in FIG. 4B, the expected payment amount in area 414 may increase according to the user input corresponding to area 418. When a user's input is obtained on the Add to Cart button in area 418, an item corresponding to the input is added, and the Add to Cart button may be changed to a Delete button. When the user provides an input corresponding to this delete button again, the item added to the virtual shopping cart is removed again, and the delete button can be changed back to the add to cart button. In this way, the service server displays information on recommended items that can be purchased along with some of the items that the user currently wants to purchase through the interstitial page 410, allowing the user to conveniently check item information and make additional purchases. This can improve the user experience.

Figure 5 is a diagram illustrating an interstitial page according to an embodiment of the present invention.

Referring to Figure 5, example interstitial pages 501, 502, and 503 provided by a service server in response to a user's purchase request are shown. The interstitial pages 501, 502, and 503 may each include areas 504, 505, and 506 that display recommended items belonging to a target category identified as corresponding to the user among a plurality of target categories determined by the service server. You can. In the example shown on page 501, the service server determines that the user corresponds to the “child care” category as the target category, displays a detailed category for the “child care” category in area 507, and displays the detailed category for the “child care” category in the selected detailed category. Information on included recommended items can be displayed in area 508. The user can make additional purchases of recommended items displayed in area 508 through buttons displayed in area 509. In an embodiment, the items displayed in the area 508 when Baby is selected may be different from the items displayed in the area 508 when Kids is selected.

Figure 6 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.

Referring to FIG. 6, a page 600 displaying detailed information of an item is shown. In one embodiment, the service server may provide a second page containing detailed information of the first item in response to a user's input corresponding to the first item among one or more items corresponding to the purchase request, and the second page may include page 600.

In one embodiment, the second page may further include combination information of the first item and the recommended item. In the example shown in FIG. 6, the page 600 includes an area 601 that displays detailed information about the item “perfume shampoo,” an area 602 that displays coupon information for other items related to the item “perfume shampoo,” It may include an area 603 that displays combination information of the item “perfume shampoo” and the recommended item.

Area 603 may include one or more combinations of the item “perfume shampoo” that the user wants to purchase along with items that have been frequently purchased by other users. In this example, “perfume shampoo”, “perfume rinse”, and “comb” are displayed as a combination of the items most purchased by other users, and individual items that make up the combination according to input corresponding to the user's area 603 Information may be displayed in area 604. The service server stores items purchased together with an item or purchased over a certain period of time (e.g., one year) from the time the item was purchased, based on the purchase history of multiple users who purchased the item over a certain period of time in the past. Information can be collected, and based on the collected item information, combination information to be displayed on a page displaying detailed information on the item can be determined.

In one embodiment, the combination information of the first item may be determined based on the search history as well as the purchase history of a plurality of users who purchased the first item over a certain period of time in the past. The service server checks the search history of the plurality of users on the e-commerce service for a certain period of time from the time the plurality of users purchased the first item, and selects the most searched items for the first item. It can be determined as a recommended item to be displayed as combination information.

In one embodiment, the combination information of the first item may consist of an item having the same delivery type as that of the first item. Delivery types may include, for example, fresh food delivery, early morning delivery, same-day delivery, etc. If items of different delivery types are bundled into one combination of information, the delivery may be carried out separately, causing problems such as unnecessary delivery costs or delivery being carried out on different dates, which may have a negative impact on the user experience. , the service server can ensure that the combination information of items consists of items having the same delivery type.

In one embodiment, a recommended item displayed on a page displaying detailed information of the first item may be determined based on the category list of the first item. The category list includes a first category to which the first item belongs, a second category corresponding to the highest category of the first category, and a third category corresponding to the lowest category of the second category and including recommended items, and the first category and the third category may be different. In this way, a plurality of items included in the combination information may each share the same highest-level category, but may be items included in different lowest-level categories.

In one embodiment, the combination information includes a plurality of combination information, and the service server obtains a selection input for the first combination information among the plurality of combination information from the user's terminal, and responds to the selection input for the first combination information. Thus, comparison information with the second combination information among the plurality of combination information can be provided. For example, the service server lists a plurality of combination information purchased with the first item on a page displaying detailed information of the first item, and the user performs an input to select one combination information among the plurality of combination information. can do. The input may include an input corresponding to a checkbox as a preliminary selection for the first combination. In this case, the service server provides comparison information between the first combination selected by the user through the page and the second combination not selected, such as “price is 1,000 won cheaper,” “delivery is one day earlier,” and “review rating is higher.” By displaying more information, you can help users make reasonable choices and improve user experience.

Meanwhile, in an embodiment, a widget displayed on an interstitial page may be determined based on information displayed on a page displaying detailed information. As an example, if information about the best combination product that is frequently purchased is provided on the page displaying detailed information, the interstitial page does not provide an area that displays a list of items recommended to be purchased together with the item being ordered. , the display priority can be lowered. If you lower the display priority, it will be exposed lower than other areas or in an area that can be checked by scrolling.

Figure 7 is a flowchart showing the flow of a method for providing item information according to an embodiment of the present invention. The steps shown in FIG. 7 may be performed by the service server 120 shown in FIG. 1 or the service server shown in FIG. 2, and descriptions that overlap with the above may be omitted below.

In step S710, the service server may receive a purchase request from the user's terminal. A purchase request may be entered by a user to purchase one or more items through an e-commerce application installed on the user terminal. For example, a user may place one or more items in a virtual shopping cart on an e-commerce application, select at least some of the displayed items on a shopping cart page displaying the items in the virtual shopping cart, and request the purchase of the selected items. A purchase request may include input for an object, such as a "Buy" button included on a shopping cart page. As another example, a purchase request may be entered on a payment page where payment information associated with the purchase of an item is entered.

In step S720, the service server may check recommended items associated with the purchase request. In one embodiment, the recommended item associated with the purchase request is an item related to the item the user wants to purchase and may include an item that the service server recommends to purchase together with the item the user currently wants to purchase. In one embodiment, recommended items associated with a purchase request may include recommended items associated with a user segment created based on the user's purchase history.

In step S730, the service server may check whether the purchase request satisfies the conditions. In one embodiment, the condition is that the service server provides an intermediate page, that is, an interstitial page, for advertising, recommending, or purchasing an item before proceeding with the payment process for purchase in response to the user's purchase request. Conditions for doing so may be included. In order to provide a convenient and simple user experience, the service server generally proceeds with the payment process immediately using the user's payment and delivery information obtained in advance when the user makes a purchase request through the "Purchase" button. You can proceed. However, in the case of a purchase request where the payment amount exceeds a certain amount (for example, 50,000 won), linking directly to the payment completion page according to the user's input corresponding to the purchase button may have a negative impact on the user experience. there is. Considering this, if the purchase request satisfies certain conditions, the service server will display the page where the user requests a purchase (e.g., shopping cart page, payment page) and the page indicating that payment has been completed (e.g., purchase completion information page). , payment completion page), and the interstitial page draws the user's attention and provides the user with additional purchase opportunities for other recommended items, thereby improving the user experience and purchasing additional items. can be encouraged.

In step S740, if it is confirmed that the condition is met, the service server may provide a first page including a list of recommended items associated with the purchase request. In one embodiment, the service server may generate a first page (e.g., an interstitial page) when the payment amount for the item corresponding to the purchase request is more than a certain amount, and the first page is associated with the first item. May include a list of recommended items.

Figure 8 is a diagram illustrating some components of a system that provides item information according to an embodiment of the present invention.

Referring to Figure 8, a system for providing information according to an embodiment of the present invention is shown, and the system includes a user terminal 810 and a service server 820 that can communicate with each other.

The user terminal 810 may run an e-commerce client program or a food delivery client program, and may include a transceiver 812, a control unit 814, an input unit 816, and a display unit 818.

The transceiver unit 812 can transmit and receive information with other nodes, including the service server 820. The transceiver unit 812 can communicate with various types of external devices according to various types of communication methods. The transceiver 812 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. Wi-Fi chips and Bluetooth chips can communicate using WiFi and Bluetooth methods, respectively. When using a Wi-Fi chip or a Bluetooth chip, various connection information such as SSID and session key are first transmitted and received, and various information can be transmitted and received after establishing a communication connection using this. A wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3G (3rd Generation), 3GPP (3rd Generation Partnership Project), and LTE (Long Term Evolution). An NFC chip refers to a chip that operates in the NFC (Near Field Communication) method using the 13.56MHz band among various RF-ID frequency bands such as 135kHz, 13.56MHz, 433MHz, 860~960MHz, 2.45GHz, etc.

The input unit 816 may receive a user's input and may include a touch screen, microphone, and buttons. The input unit 816 can receive various commands from the user. The input unit 816 may be implemented in various ways, such as a key or a touch panel. The key may include various types of keys, such as mechanical buttons and wheels, formed in various areas such as the front, side, or back of the main body of the user terminal 810. The touch panel can detect the user's touch input and output a touch event value corresponding to the detected touch signal. When a touch panel is combined with a display panel to form a touch screen, the touch screen can be implemented with various types of touch sensors such as capacitive, resistive, and piezoelectric. Capacitive is a method of calculating touch coordinates by using a dielectric coated on the surface of a touch screen to detect micro-electricity generated by the user's body when a part of the user's body touches the touch screen surface. The pressure-sensitive type includes two electrode plates built into the touch screen, and when the user touches the screen, it detects that the upper and lower plates at the touched point are in contact, causing current to flow, and calculates the touch coordinates. Touch events that occur on a touch screen can mainly be generated by a person's finger, but can also be generated by a conductive object that can change capacitance.

The display unit 818 may display information related to the operation of the user terminal 810 and may display a page including the information described in the embodiment. In one embodiment, the display unit 818 may include various types of components, such as Liquid Crystal Display (LCD) and Organic Light Emitting Diodes (OLED). According to one embodiment, the display unit 818 may be configured to be connected by wire to internal components of the user terminal 810, and may be configured to receive wireless signals through components such as the transceiver unit 812 included in the user terminal 810. It may be configured in a connected form.

The control unit 814 may perform control to perform the operations of the user terminal 810 described in the embodiment. Additionally, the control unit 814 may include at least one processor configured to perform operations of the user terminal 810.

The processor may include at least one of RAM, ROM, CPU, GPU (Graphics Processing Unit), and bus (BUS). RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus. The CPU accesses memory and performs booting using the O/S stored in the memory. Then, various operations are performed using various programs, contents, data, etc. stored in the memory. ROM stores a set of instructions for booting the system. For example, when a turn-on command is input to the user terminal 810 and power is supplied, the CPU copies the OS stored in the memory to RAM according to the command stored in the ROM, executes the OS, and boots the system. When booting is complete, the CPU copies various programs stored in memory to RAM and executes the programs copied to RAM to perform various operations. When the booting of the user terminal 810 is completed, the GPU displays a UI screen in the area of the display unit 818. Specifically, the GPU can generate a screen displaying an electronic document containing various objects such as content, icons, menus, etc. The GPU calculates attribute values such as coordinates, shape, size, color, etc. for each object to be displayed according to the layout of the screen. Additionally, the GPU can create screens with various layouts including objects based on the calculated property values. The screen generated by the GPU may be provided to the display unit 818 and displayed in each area of the display unit 818.

Additionally, the user terminal 810 may further include a speaker for event output, and a storage unit (not shown) that stores at least some of the information transmitted and received through the transceiver 812 and information for the operation of the user terminal 810. Poetry) may be further included.

The service server 820 is a device on which an e-commerce server program or a food delivery brokerage service program is running, and may include a transmitting and receiving unit 822, a control unit 824, and a storage unit 826.

The transceiver unit 822 can transmit and receive information to and from other nodes, including the user terminal 810.

The control unit 824 may perform control to perform the operations of the service server 820 described in the embodiment. Additionally, the control unit 824 may include at least one processor.

Additionally, the service server 820 may include a storage unit 826 that stores at least some of the information transmitted and received through the transceiver 822 and information for the operation of the service server 820.

Meanwhile, the specification and drawings disclose preferred embodiments of the present invention, and although specific terms are used, they are used in a general sense to easily explain the technical content of the present invention and to aid understanding of the present invention. It is not intended to limit the scope of the invention. In addition to the embodiments disclosed herein, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented.

110: user terminal
120: service server

Claims (19)

As a method of providing item information in a service server,
Receiving a purchase request from the user's terminal;
Confirming recommended items associated with the purchase request;
checking whether the purchase request satisfies conditions; and
When it is confirmed that the condition is met, providing a first page including a list of recommended items associated with the purchase request.
According to paragraph 1,
Obtaining an input corresponding to a first object on the first page from the user's terminal; and
Method for providing item information, further comprising performing a payment procedure corresponding to the purchase request in response to an input corresponding to the first object.
According to paragraph 1,
The condition includes that the amount corresponding to the purchase request is greater than or equal to a first threshold.
According to paragraph 3,
The first threshold is determined based on the user's purchase history associated with the first page.
According to paragraph 1,
Further comprising determining a first item among one or more items corresponding to the purchase request,
A method of providing item information, wherein the recommended item includes an item recommended to be purchased together with the first item.
According to clause 5,
The step of determining the first item is
confirming a conversion rate associated with the first page of the one or more items; and
A method of providing item information, comprising determining the first item based on a conversion rate of the one or more items.
According to clause 5,
The step of determining the first item is
Checking the average selling price (ASP) of the one or more items; and
A method of providing item information, comprising determining a first item based on an average selling price of the one or more items.
According to clause 5,
The steps to check the recommended items are
Checking the purchase history of a plurality of users who purchased the first item; and
A step of determining the recommended item based on the purchase history of the plurality of users,
The purchase history of the plurality of users includes information on items purchased by each of the plurality of users over a period of time from the time of purchasing the first item.
According to clause 8,
The step of determining the recommended item is
A method of providing item information, comprising determining as the recommended item an item belonging to the same category as the first item and having a purchase amount greater than or equal to a second threshold among the items included in the purchase history of the plurality of users.
According to paragraph 1,
determining a target category associated with the first page; and
Further comprising checking whether the user corresponds to the target category based on the user's purchase history,
When the user corresponds to the target category, the first page includes a list of the recommended items belonging to the target category.
According to clause 10,
The step of determining the target category is
A method of providing item information, including the step of determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category.
According to clause 10,
The step of checking whether the user corresponds to the target category is
A method of providing item information, including the step of checking whether the user has purchased items belonging to the target category a certain number of times within a recent certain period of time.
According to paragraph 1,
A method of providing item information, characterized in that among the items included in the list of recommended items, the number of items belonging to the same leaf category is less than a certain number.
According to paragraph 1,
A method of providing item information, characterized in that items purchased by the user within a recent period of time are excluded from the list of recommended items.
According to paragraph 1,
Further comprising providing a second page including detailed information of the first item in response to the user's input corresponding to a first item among the one or more items corresponding to the purchase request,
The second page further includes combination information of the first item and the recommended item.
According to clause 15,
The recommended item is determined based on the category list of the first item,
The above category list is
A first category to which the first item belongs,
a second category corresponding to the highest category of the first category, and
a third category corresponding to the lowest category of the second category and including the recommended item;
The first category and the third category are different from each other.
According to clause 15,
The combination information includes a plurality of combination information,
How to provide the above item information
Obtaining a selection input for first combination information among the plurality of combination information from the user's terminal;
A method of providing item information, further comprising providing comparison information with second combination information among the plurality of combination information in response to a selection input for the first combination information.
As a service server that provides item information,
A transceiver that transmits and receives information to and from other devices; and
Controlling the transceiver, receiving a purchase request from a user's terminal, checking recommended items associated with the purchase request, checking whether the purchase request satisfies conditions, and if it is confirmed that the conditions are met, A service server providing item information, comprising a processor providing a first page including a list of recommended items associated with the purchase request.
A non-transitory computer-readable storage medium, comprising:
A medium configured to store computer readable instructions,
The computer-readable instructions, when executed by a processor, cause the processor to:
Receiving a purchase request from the user's terminal;
Confirming recommended items associated with the purchase request;
checking whether the purchase request satisfies conditions; and
When it is determined that the conditions are met, a non-transitory computer-readable product configured to perform a method of providing item information in a service server, including providing a first page including a list of recommended items associated with the purchase request. storage media.

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