KR102395716B1 - Method and apparatus for providing information on review for item - Google Patents

Abstract

The present invention relates to a method for providing information, as an information providing method in a service server for providing information on a review for an item, comprising the steps of: checking review data on a first item; determining representative review information for the first item based on the review data; providing a first page including the representative review information and detailed information of the first item; obtaining a first user input corresponding to the representative review information in the first page; and providing a second page including the review data on the first item according to the first user input.

Description

METHOD AND APPARATUS FOR PROVIDING INFORMATION ON REVIEW FOR ITEM}

An embodiment of the present invention relates to a method and an apparatus for providing review information for an item, in detail, determining representative review information for a first item based on review data, and determining representative review information and detailed information of the first item It relates to a method and apparatus for providing a first page comprising a.

As the use of the Internet becomes common, the e-commerce market is expanding. In particular, with the spread of infectious diseases, the proportion of purchasing products by visiting offline stores is decreasing, while the proportion of purchasing products through e-commerce using a computer or smartphone is rapidly increasing.

Users who purchase an item through e-commerce can write reviews such as reviews, ratings, and survey responses of the item on the e-commerce site, and such reviews are a significant factor in deciding other users to purchase the item. can act as That is, a positive review written by users who purchased an item may induce other users to purchase the item, and a negative review written by users who purchased the item may become a factor preventing other users from purchasing the item. Accordingly, a service server providing an e-commerce service is required to effectively provide a review including a positive evaluation among reviews written by users who have purchased an item to other users to induce other users to purchase the item.

Republic of Korea Patent Publication No. 2017-0090370 is an invention of a review data analysis method, a system and a mobile terminal using the same, and classifies key words extracted from review data by appreciative words, and quantifies the degree of affirmation or negation of the classified key words configuration is disclosed. However, in addition to classifying the review data as positive or negative, based on specific data such as the percentage of users who responded with a positive evaluation response, representative review information to be displayed on the item's detail information page is determined to provide review information to users. An effective method of providing it is required.

An embodiment of the present invention is proposed to solve the above-described problem, and the representative review information for the first item is determined based on the review data and displayed on the first page including the detailed information of the first item, An object of the present invention is to provide a second page including review data for a first item by obtaining a user input corresponding to representative review information on the first page.

In order to achieve the above object, a method for providing information in a service server according to an embodiment of the present invention includes: checking review data for a first item; determining representative review information for the first item based on the review data; providing a first page including the representative review information and detailed information of the first item; obtaining a first user input corresponding to the representative review information on the first page; and providing a second page including review data for the first item according to the first user input.

According to an embodiment, the review data may include one or more evaluation elements associated with the first item; and one or more statistical data corresponding to each of the one or more evaluation factors obtained from a plurality of users who purchased the first item, wherein each of the one or more statistical data includes a plurality of evaluations corresponding to each of the one or more evaluation factors. answer; and ratio information of the plurality of users who responded with each of the plurality of evaluation responses.

According to an embodiment, the one or more evaluation factors are determined according to the type of the first item.

According to an embodiment, some of the plurality of rating responses are included in a predetermined positive response response, and the ratio information includes a positive response ratio, wherein the positive response ratio is a response of the positive response among the plurality of users. including a ratio of one user, wherein the representative review information includes a first evaluation factor predetermined according to a type of the first item among the one or more evaluation factors, and the positive response rate corresponding to the first evaluation factor characterized in that

According to an embodiment, the representative review information may include a second evaluation factor having the highest positive response rate among the one or more evaluation factors and the positive response rate corresponding to the second evaluation factor.

According to an embodiment, the providing of the first page includes providing the first page in which the representative review information is omitted when the positive response rate corresponding to the first evaluation element is less than a first threshold value. characterized by including.

According to an embodiment, the first evaluation element is displayed in a different way from other evaluation elements among the one or more evaluation elements on the second page.

According to an embodiment, when the positive response rate corresponding to the first evaluation factor is less than a second threshold value, the method further comprising the step of transmitting order adjustment information for the first item to a server associated with the distribution center do it with

According to an embodiment, the representative review information is displayed in an area displayed without being scrolled by a user on the first page.

According to an embodiment, the second page displays a list including one or more reviews obtained from a user who purchased the first item, and the one or more reviews are user information about a reviewer who wrote each of the one or more reviews. and, when the reviewer repurchases the first item, the user information may include a first indicator indicating that the reviewer repurchases the first item.

According to an embodiment, the second page is characterized in that the review including the first indicator is arranged at the top of the list.

According to an embodiment, the information providing method includes: obtaining a second user input corresponding to the second page; and displaying only reviews including the first indicator on the list according to the second user input.

According to an embodiment, the user information further includes a second indicator associated with the reviewer's rating, and the second page is characterized in that the review including the second indicator is disposed at the top of the list.

According to an embodiment, the second indicator is characterized in that it indicates whether the reviewer uses a real name.

According to an embodiment, the information providing method includes: obtaining a keyword from a user; and filtering a review including the keyword among the one or more reviews and displaying the filter on the list.

According to an embodiment, the information providing method further includes providing a third page including information on a category associated with the first item, wherein at least a portion of the one or more reviews included in the second page includes a moving picture associated with the category, and the third page includes the moving picture.

According to an embodiment, the third page may include the moving picture when the rating of a reviewer who has written a review including the moving picture satisfies a predetermined criterion.

According to an embodiment, the third page may include the video when the number of times the video is selected by another user on the second page satisfies a predetermined criterion.

A service server providing information according to an embodiment of the present invention includes: a transceiver for transmitting and receiving information to and from another device; and controlling the transceiver, confirming review data for the first item, determining representative review information for the first item based on the review data, and obtaining the representative review information and detailed information of the first item a second page including review data for the first item according to the first user input, providing a first page including It is characterized in that it includes a processor that provides

A non-transitory computer-readable storage medium according to an embodiment of the present invention includes a medium configured to store computer-readable instructions, wherein the computer-readable instructions, when executed by a processor, cause the processor to: checking review data for; determining representative review information for the first item based on the review data; providing a first page including the representative review information and detailed information of the first item; obtaining a first user input corresponding to the representative review information on the first page; and providing a second page including review data for the first item according to the first user input.

According to an embodiment of the present invention, the service server displays representative review information representing review data of the first item together with detailed information of the first item, so that the user viewing the first page can easily evaluate the overall evaluation of the first item. Confirmation and purchase can be induced, and by clicking on an area corresponding to representative review information, the user enters the second page displaying review data to conveniently check the review for the first item.

In addition, according to an embodiment of the present invention, the service server responds to one or more evaluation elements for the first item, a plurality of evaluation responses corresponding to each of the evaluation elements, and a plurality of evaluation responses respectively to a review page related to the first item. By displaying the ratio information of the user of , the user who wants to purchase the first item can easily check the evaluation details of other users for the first item.

In addition, according to an embodiment of the present invention, by classifying a plurality of evaluation responses into positive evaluation responses or negative evaluation responses according to a predetermined criterion, and separately calculating the positive response rate or negative response rate, which is the proportion of users who responded to them, , the service server can effectively display information that is helpful for the user's purchase decision, and the e-commerce company can effectively grasp the customer's reaction to adjust the order of the item and try to improve the quality in the future.

In addition, according to an embodiment of the present invention, the service server separately displays a repurchase indicator such as the first indicator in the contents of a review written by a user who has a history of repurchasing the first item, so that other users can easily recognize the repurchase indicator and Reliability of the first item and the reviewer who wrote the review may be improved.

In addition, according to an embodiment of the present invention, the user server can promote the item included in the category to the user by playing at least one of the video reviews related to the category uploaded by the user on the third page including information on the category. and can induce users to upload video reviews.

1 is a diagram schematically illustrating the configuration of a system for providing review information on an item in a service server according to an embodiment of the present invention.
FIG. 2 is a sequence diagram illustrating information exchange of nodes related to a method of providing review information for an item and an operation corresponding thereto, according to an embodiment of the present invention.
3A to 3C are exemplary views illustrating a first page displaying detailed information of an item and a second page displaying review data for the item according to an embodiment of the present invention.
4 is an exemplary diagram illustrating a list including a review for an item according to an embodiment of the present invention.
5A to 5B are exemplary views illustrating a third page including information on a category associated with an item according to an embodiment of the present invention.
6 is a flowchart illustrating a flow of a method of providing review information for an item according to an embodiment of the present invention.
7 is a diagram illustrating some components of a system for providing information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring the gist of the present invention by omitting unnecessary description.

For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding elements are assigned the same reference numerals.

Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention belongs It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

At this time, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible that the instructions stored in the flow chart block(s) produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in blocks to occur out of order. For example, two blocks shown one after another may be performed substantially simultaneously, or the blocks may sometimes be performed in the reverse order according to a corresponding function.

At this time, the term '~ unit' used in this embodiment means software or hardware components such as FPGA or ASIC, and '~ unit' performs certain roles. However, '-part' is not limited to software or hardware. '~' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Accordingly, as an example, '~' indicates components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

1 is a diagram schematically illustrating the configuration of a system for providing review information for an item in a service server according to an embodiment of the present invention.

Referring to FIG. 1 , an information providing system according to an embodiment of the present invention may include a user terminal 110 and a service server 120 .

The e-commerce user may access the service server 120 using the user terminal 110 . The user terminal 110 may have an e-commerce application installed therein, may access the service server 120 under the control of the application, and may use an e-commerce transaction based on information exchange with the service server 120 . The user terminal 110 may be a mobile device such as a smart phone or a tablet PC, or a static device such as a desktop PC, and may be used as the user terminal 110 without limitation as long as an e-commerce application is installed and executed.

The service server 120 communicates with the user terminal 110 and may provide information related to e-commerce to the user terminal 110 . The service server 120 may provide a list of items as a search result of the database or may provide detailed information of each item stored in the database. In the case of items delivered directly by the e-commerce company, the subject related to the service operated by the service server 120 can purchase the product and manage the delivery, and in the case of an item delivered by another shipping company, the user can use the server of the other shipping company. may transmit purchase information and delivery address information regarding the purchased item.

FIG. 2 is a sequence diagram illustrating information exchange of nodes related to a method of providing review information for an item and an operation corresponding thereto, according to an embodiment of the present invention.

Referring to FIG. 2 , information exchange between a user terminal and a service server and an operation method in each node according to an embodiment of the present invention are disclosed.

In step 205, the service server may check the review data for the first item. In an embodiment, the review data may include one or more evaluation factors associated with the first item and one or more statistical data corresponding to each of one or more evaluation factors obtained from a plurality of users who purchased the first item. In order to obtain a review from the user who purchased the first item, the service server may set one or more evaluation factors associated with the first item, and may request an evaluation response for the one or more evaluation factors from the user who purchased the first item. . For example, the service server may set taste, freshness, and sugar content as evaluation factors for a strawberry beverage product, and when a user who purchased a strawberry beverage product writes a purchase review, a question about taste, freshness, and sugar content from the service server and the answer to the question is to select one of a plurality of pre-determined rating responses (eg, select one of 'Very tasty', 'Tasty', 'Normal', 'Not tasty'), or This can be done by entering (eg, 4 out of 5). In another example, a user who has purchased a product may input an evaluation response through a pop-up page requesting a response to one or more preset evaluation elements without writing a purchase review. In this way, the evaluation response input by the user may be stored in the database of the service server to constitute one or more statistical data corresponding to each of one or more evaluation elements.

In an embodiment, each of the one or more statistical data may include a plurality of evaluation responses corresponding to each of the one or more evaluation elements, and ratio information of a plurality of users who responded with each of the plurality of evaluation responses. For example, each statistical data is a plurality of evaluation responses, and a plurality of evaluation responses 'very delicious', 'delicious', 'not tasty', a plurality of evaluation responses corresponding to the evaluation element 'freshness', corresponding to the evaluation element 'freshness' The evaluation responses of 'It's really fresh', 'It's fresh', 'Not fresh', etc. may be included. In addition, for example, each statistical data is the ratio of users who respectively responded with a plurality of evaluation responses corresponding to the evaluation element 'taste', that is, purchase the first item and the evaluation element 'taste' associated with the first item. Among users who entered evaluation responses for the may include In this way, the service server displays one or more evaluation elements for the first item on the review page related to the first item, a plurality of evaluation responses corresponding to each of the evaluation elements, and ratio information of a plurality of users who responded with each of the plurality of evaluation responses. A user who wants to purchase the first item can easily check the evaluation details of other users on the first item.

In an embodiment, some of the plurality of rating responses are included in the predetermined affirmative response response, the rate information includes a positive response rate, and the positive response rate includes a proportion of users responding with a positive evaluation response among the plurality of users. can do. In an embodiment, the plurality of evaluation responses corresponding to each evaluation element may be classified into three evaluation response groups of a positive evaluation response, a neutral evaluation response, and a negative evaluation response. In another embodiment, the plurality of evaluation responses corresponding to each evaluation element is classified into two evaluation response groups, a positive evaluation response and a negative evaluation response, and the evaluation response such as 'It is normal' is positive according to a predetermined criterion. It can be classified as an evaluation response or a negative evaluation response. In the example described above, among users who entered an evaluation response for the evaluation element 'taste', the proportion of users who responded 'very delicious' was 32%, the proportion of users who responded 'it was delicious' was 61%, and 'not tasty' If the proportion of users who responded with is 7%, evaluation responses 'very delicious' and 'delicious' may be classified as positive evaluation responses, and 'not tasty' may be classified as negative evaluation responses, and positive evaluation among a plurality of users A positive response rate, which is a proportion of users who responded with a response, may be calculated as 32% + 61% = 93%, and a negative response rate, which is a ratio of users who responded with a negative evaluation response among a plurality of users, may be calculated as 7%. In this way, by classifying a plurality of evaluation responses into positive evaluation responses or negative evaluation responses according to a predetermined criterion, and separately calculating the positive response rate or negative response rate, which is the proportion of users who responded to them, the service server determines the user's purchase Information to help decision making can be displayed effectively, and e-commerce companies can effectively understand customer reactions and try to adjust the order of items and improve quality in the future.

In an embodiment, the one or more evaluation factors may be determined according to the type of the first item. For example, if the type of the item is meat or fish, the one or more evaluation factors associated with the item may include 'freshness', 'taste', etc., and if the type of the item is fruit, the one or more evaluation factors associated with the item may include: 'Sweetness', 'freshness', etc. may be included. In addition, when the type of item is clothing, one or more evaluation factors associated with the item may include 'size', 'color', thickness', 'satisfaction', and the like. In this way, by setting the evaluation element associated with the item differently according to the type of the item, the service server obtains an evaluation response to the evaluation element suitable for the type of the item from the user who purchased the item, thereby effectively providing information helpful to other users. can provide

In operation 210, the service server may determine representative review information for the first item based on the review data. In one embodiment, the service server checks the review data obtained from the user who purchased the first item, and is displayed as information representing the review data of the first item on the first page displaying detailed information of the first item. Possible representative review information can be determined.

In an embodiment, the representative review information may include a first evaluation factor predetermined according to the type of the first item among the one or more evaluation factors and a positive response rate corresponding to the first evaluation factor. The service server may determine in advance an evaluation element that can best represent the first item among one or more evaluation factors corresponding to the first item or best induce another user to purchase when a good evaluation response is obtained, The predetermined evaluation element may be determined as the first evaluation element displayed on the first page as representative review information. For example, when the type of item is meat or fish, the evaluation element to be displayed as representative review information may be predetermined as 'freshness', and when the type of item is dry food, the evaluation element to be displayed as representative review information is 'taste' ' may be predetermined. In addition, the representative review information may include a positive response rate (eg, 80%, 93%) corresponding to the first evaluation element together with the predetermined first evaluation element. For example, if the type of item is meat, the service server includes a positive response rate '80%' corresponding to 'freshness' along with the phrase 'fresh' corresponding to 'freshness' predetermined as the first evaluation factor. 'It's fresh (80%)' can be displayed on the detail information page of the item. This will be described later in more detail through the example shown in FIG. 3A .

In an embodiment, the representative review information may include a second evaluation element having the highest positive response rate among the one or more evaluation elements and the positive response rate corresponding to the second evaluation element. The service server may identify an evaluation element having the highest corresponding positive response rate among one or more evaluation elements corresponding to the first item, and determine it as a second evaluation element to be displayed as representative review information. For example, if the percentage of the user responding with a positive evaluation response to the evaluation elements 'size' and 'color' corresponding to the first item is 60% and 85%, respectively, the evaluation element with the highest positive response rate is 'Color' is determined as the second evaluation factor, and representative review information includes the phrase 'the color is pretty' corresponding to the evaluation factor 'color' and the positive response rate '85%' corresponding to the evaluation factor 'color'. The color is pretty (85%)' can be displayed on the detail information page of the item.

In operation 215, the service server may provide a first page including representative review information and detailed information of the first item to the user terminal. The service server displays representative review information representing the review data of the first item together with detailed information of the first item so that the user viewing the first page can easily check the overall evaluation of the first item and induce purchase. there is.

In an embodiment, when the positive response rate corresponding to the first evaluation element is less than a first threshold (eg, 70%), the service server may provide the first page in which representative review information is omitted. This is because, even when the positive response rate corresponding to the first evaluation element is less than a certain percentage, displaying the representative review information on the detailed information page may lower the user's will to purchase the item and lower the sales performance of the item. Accordingly, the service server may display representative review information on the first page only when the positive response rate corresponding to the first evaluation element is equal to or greater than a certain rate.

In an embodiment, the service server may transmit the order adjustment information for the first item to the server associated with the distribution center when the positive response rate corresponding to the first evaluation factor is less than the second threshold (eg, 40%). there is. A significantly low percentage of positive responses corresponding to a particular rating element associated with the item may mean that the customer is not satisfied with the particular rating element of the item, and the service server may contact a server associated with the shipping center, for example, By delivering a message to reduce orders for the above items and increase orders for other items, we respond quickly to customer evaluations of items, and reflect the evaluation results to adjust item sales quantity and item quality to provide more improved products and services can do.

In an embodiment, the representative review information may be displayed in an area displayed on the first page without being scrolled by the user. The representative review information may be displayed in an area that the user can view without scrolling regardless of the screen size or resolution of the user terminal on which the first page is displayed. For example, the representative review information is disposed in an area between the first area and the second area displaying product name and price information, which are relatively important items, respectively, on the first page displaying detailed information of the item, so that the user It may be displayed through the display unit of the user terminal without scrolling.

In step 220, the service server may obtain a first user input corresponding to the representative review information on the first page from the user terminal. For example, the e-commerce user may click or tap an area corresponding to the representative review information displayed on the first page displayed on the user terminal, and the input click or tap information may be transmitted to the service server. The region corresponding to the representative review information may include, for example, the first evaluation element and the phrase 'fresh (80%)' indicating the positive response rate corresponding to the first evaluation element, and the user You can click or tap on the phrase.

In operation 225, the service server may provide a second page including review data for the first item according to the first user input. When the service server receives the first user input corresponding to the representative review information on the first page, the service server may provide the second page including review data for the first item to the user terminal. As described above, the review data may include one or more evaluation factors associated with the first item and one or more statistical data corresponding to each of the one or more evaluation factors obtained from a plurality of users who purchased the first item. In this way, the service server displays representative review information representing the review data of the first item together with the detailed information of the first item so that the user viewing the first page can easily check the overall evaluation of the first item and make a purchase may be induced, and the user may enter the second page displaying review data by clicking the area corresponding to the representative review information to conveniently check the review for the first item.

In an embodiment, the first evaluation element may be displayed on the second page in a different manner from other evaluation elements among the one or more evaluation elements. The first evaluation element may be displayed on a first page displaying detailed information of the first item as representative review information, and on a second page that can be entered by clicking the representative review information, the first evaluation element is another evaluation element can be conspicuously displayed in a different way from For example, the first evaluation element may be displayed in a font size different from that of other evaluation elements, or may be displayed in an area different from an area in which other evaluation elements are displayed. In this way, the user clicks on the first evaluation element included in the representative review information displayed on the first page and confirms that the first evaluation element is displayed in a different way from other evaluation elements on the entered second page, so that the first Evaluation factors and corresponding statistical data can be efficiently checked.

3A to 3C are exemplary views illustrating a first page displaying detailed information of an item and a second page displaying review data for the item according to an embodiment of the present invention.

3A illustrates an exemplary first page 300 displaying detailed information of an item. The first page 300 includes an area 310 for displaying an image of an item, an area 320 for displaying the product name of the item, an area 330 for displaying representative review information for the item, and price information of the item. The region 340 may be included. In addition, the first page 300 may include a review rating for the item, detailed information including the quantity, weight, and volume of the item, delivery information of the item, and the like.

In the example shown in FIG. 3A , the region 330 includes representative review information corresponding to the item 'cabbage', and the representative review information is an evaluation element determined to be displayed as representative review information among one or more evaluation elements associated with 'cabbage' The phrase 'fresh' corresponding to 'freshness', the evaluation element 'freshness', and a phrase including '80%' of a positive response rate corresponding to the evaluation element 'freshness' may be included. In an embodiment, the user may enter the second page including review data by clicking the representative review information through the user terminal.

3B illustrates an exemplary second page 350 displaying review data for an item. The second page 350 includes an area 351 for displaying a review rating and the number of items, one or more evaluation elements associated with the item, and an area 352 for displaying one or more statistical data corresponding to each of the one or more evaluation elements; It may include an area 353 for displaying a list including one or more reviews written by the user who purchased the item. In the example shown in FIG. 3B , region 352 includes evaluation factors 'freshness' and 'taste satisfaction' associated with the item 'cabbage', the evaluation element 'fresh' has a positive response rate of 80%, and the evaluation element ' Taste satisfaction' had a positive response rate of 75%.

3C illustrates another exemplary second page 350 displaying review data for an item. The second page 350 may include an area 362 displaying one or more rating elements associated with the item and one or more statistical data corresponding to each of the one or more rating elements. In an embodiment, the area 362 may be an area displaying details of statistical data displayed in the area 352 when the user clicks 'View Details' in the area 352 shown in FIG. 3B . In the example shown in FIG. 3C , area 362 is a plurality of evaluation responses corresponding to each of the evaluation factors 'freshness' and 'taste satisfaction' associated with the item 'cabbage' and a plurality of evaluation responses of a plurality of users who responded respectively. Ratio information may be included. Area 363 within area 362 indicates the percentage of users who responded with a positive rating response for each rating element.

4 is an exemplary diagram illustrating a list including a review for an item according to an embodiment of the present invention.

Referring to FIG. 4 , a list 400 including one or more reviews obtained from a user who purchased the item 'muskmelon' is shown. The list 400 may be included in the second page displaying review data, and the list 400 includes an area 410 for displaying user information about a reviewer who has written a review and an area 420 for displaying the contents of the review. may include

In an embodiment, the second page may display a list including one or more reviews obtained from a user who purchased the first item, and the one or more reviews may include user information about a reviewer who wrote each of the one or more reviews. Also, when the reviewer repurchases the first item, the user information may include a first indicator indicating that the reviewer repurchases the first item. In the example shown in FIG. 4 , the region 420 may include a first indicator 421 . The first indicator 421 may be displayed in the area 420 displaying review contents in addition to the area 410 displaying user information about the reviewer, for example, at the bottom of the image of the first item included in the review contents. can be displayed in In this way, the service server separately displays a repurchase indicator such as the first indicator 421 in the contents of a review written by a user who has a history of repurchasing the first item, so that other users can easily recognize the repurchase indicator, and the first item and It can improve the credibility of the reviewer who wrote the review.

In an embodiment, the second page may arrange a review including the first indicator 421 at the top of the list 400 . By arranging a review in which the repurchase indicator is displayed among one or more reviews at the top of the list so that the user can first check the review having the repurchase indicator, it is possible to improve the reliability of other users who view the review for the first item. In an embodiment, the user may sort the reviews included in the list such that the reviews with the repurchase indicator are placed at the top of the list through a specific input (eg, click the repurchase sort button), and thus the reliability with the repurchase history You can check the reviews of reviewers with high ratings first.

In an embodiment, the service server may obtain a second user input corresponding to the second page, and display only reviews including the first indicator in the list according to the second user input. The user may set to display only reviews having a repurchase indicator in the list through a specific input (eg, clicking a repurchase filtering button). Through this, the user can select and check only reviews of reviewers with high reliability who have a history of repurchase. In the example shown in FIG. 4 , the user may input a second user input to the user terminal through an input corresponding to the region 430 , and the service server lists only reviews including the repurchase indicator according to the second user input. can be displayed in

In an embodiment, the user information may further include a second indicator associated with the reviewer's rating, and the second page may place a review including the second indicator at the top of the list. In the example shown in FIG. 4 , the area 410 may include user information of the reviewer 'Chul-soo Kim' who wrote a review, and the user information may include a second indicator associated with the rating of the reviewer 'Chul-soo Kim'. 2 indicators are the 'experience group' indicator indicating that the reviewer belongs to the e-commerce site experience group, the 'real name reviewer' indicator indicating that the reviewer is a reviewer using a real name, and the 'TOP500' indicator indicating the reviewer's ranking information in the e-commerce company and the like. The service server displays a review written by a reviewer having user information including at least one of these indicators at the top of the list, thereby improving the credibility of other users' reviews and providing the information desired by other users more efficiently. can

In the example shown in FIG. 4 , the area 420 of the review included in the list 400 may include an area 422 for inputting whether or not the review was helpful to the user, and the user who confirmed the review may include an area ( 422), whether the review was helpful to the user may be transmitted to the service server, and the service server may adjust the reviewer's rank by reflecting the received information.

In an embodiment, the service server may obtain a keyword from the user, filter the review including the keyword among one or more reviews, and display it in the list. In the example shown in FIG. 4 , the user may input a keyword (eg, 'dessert', 'snack') to be searched through an input associated with a filter corresponding to the region 430 , and a list 400 . can filter and display only reviews including the input keyword. A keyword search for one or more reviews allows users to quickly identify reviews that contain the desired keyword.

5A to 5B are exemplary views illustrating a third page including information on a category associated with an item according to an embodiment of the present invention.

5A illustrates an exemplary third page 500 including information about a category associated with the first item. The third page 500 may include information about the category 'meat/egg', and may include an area 510 that plays a video related to the category.

In an embodiment, the service server may provide a third page including information on a category associated with the first item, and at least a portion of one or more reviews included in the second page may include a video associated with the category. and the third page may include a video. At least some of the one or more reviews included in the second page including review data for the first item may include a video review associated with a category associated with the first item, for example, the review includes the first item 'A It may include a video review of a 'video of purchasing company A's roasting beef' related to a category 'meat' related to 'Buy Beef'. The user server reproduces at least one of the video reviews related to the category 'Meat' uploaded by the user in the area 510 of the third page 500 including information on the category 'Meat', thereby providing the user with the category. You can promote items and induce users to upload video reviews.

In an embodiment, the third page may include a video when the rating of a reviewer who writes a review including the video satisfies a predetermined criterion. Randomly uploading videos uploaded by random reviewers to the third page without filtering may entail a risk of uploading videos that are not related to the category. The service server can prevent this risk by including only videos uploaded by reviewers with a rating that satisfies certain criteria in the third page.

In an embodiment, the third page may include a video when the number of times the video is selected by another user on the second page satisfies a predetermined criterion. For example, in the third page, the service server includes only the videos that are selected and played by other users a certain number of times (eg, 500 times) or more in the third page among the videos included in the review written by the reviewer. You can filter to play only videos that have been verified to a certain level.

5B illustrates an exemplary page 520 that plays a video associated with a category. In an embodiment, the service server may obtain a user input corresponding to the area 510 shown in FIG. 5A and provide a page 520 for playing a video associated with a category to the user according to the user input. For example, the user may click the video review being played in the area 510 to enter the page 520 playing the video review. A user may view a video related to a category on the page 520 and enter a detailed information page for an item related to the video through an input corresponding to the area 521 . Through this, the service server can play a video related to the category on a page including information about the category related to the item so that the user can obtain various information about the item, advertise the item to the user, and the user's item can induce purchase.

6 is a flowchart illustrating a flow of a method of providing review information for an item according to an embodiment of the present invention.

In step S610, the service server may check the review data for the first item. In an embodiment, the review data may include one or more evaluation factors associated with the first item and one or more statistical data corresponding to each of one or more evaluation factors obtained from a plurality of users who purchased the first item. In order to obtain a review from the user who purchased the first item, the service server may set one or more evaluation factors associated with the first item, and may request an evaluation response for the one or more evaluation factors from the user who purchased the first item. . For example, the service server may set taste, freshness, and sugar content as evaluation factors for a strawberry beverage product, and when a user who purchased a strawberry beverage product writes a purchase review, a question about taste, freshness, and sugar content from the service server and the answer to the question is to select one of a plurality of pre-determined rating responses (eg, select one of 'Very tasty', 'Tasty', 'Normal', 'Not tasty'), or This can be done by entering (eg, 4 out of 5).

In step S620, the service server may determine representative review information for the first item based on the review data. In one embodiment, the service server checks the review data obtained from the user who purchased the first item, and is displayed as information representing the review data of the first item on the first page displaying detailed information of the first item. Possible representative review information can be determined.

In an embodiment, the representative review information may include a first evaluation factor predetermined according to the type of the first item among the one or more evaluation factors and a positive response rate corresponding to the first evaluation factor. The service server may determine in advance an evaluation element that can best represent the first item among one or more evaluation factors corresponding to the first item or best induce another user to purchase when a good evaluation response is obtained, The predetermined evaluation element may be determined as the first evaluation element displayed on the first page as representative review information. For example, when the type of item is meat or fish, the evaluation element to be displayed as representative review information may be predetermined as 'freshness', and when the type of item is dry food, the evaluation element to be displayed as representative review information is 'taste' ' may be predetermined. In addition, the representative review information may include a positive response rate (eg, 80%, 93%) corresponding to the first evaluation element together with the predetermined first evaluation element. For example, if the type of item is meat, the service server includes a positive response rate '80%' corresponding to 'freshness' along with the phrase 'fresh' corresponding to 'freshness' predetermined as the first evaluation factor. 'It's fresh (80%)' can be displayed on the detail information page of the item.

In step S630, the service server may provide a first page including representative review information and detailed information of the first item. The service server displays representative review information representing the review data of the first item together with detailed information of the first item so that the user viewing the first page can easily check the overall evaluation of the first item and induce purchase. there is.

In step S640, the service server may obtain a first user input corresponding to the representative review information on the first page. For example, the e-commerce user may click or tap an area corresponding to the representative review information displayed on the first page displayed on the user terminal, and the input click or tap information may be transmitted to the service server. The region corresponding to the representative review information may include, for example, the first evaluation element and the phrase 'fresh (80%)' indicating the positive response rate corresponding to the first evaluation element, and the user You can click or tap on the phrase.

In operation S650, the service server may provide a second page including review data for the first item according to the first user input. When the service server receives the first user input corresponding to the representative review information on the first page, the service server may provide the second page including review data for the first item to the user terminal. As described above, the review data may include one or more evaluation factors associated with the first item and one or more statistical data corresponding to each of the one or more evaluation factors obtained from a plurality of users who purchased the first item. In this way, the service server displays representative review information representing the review data of the first item together with the detailed information of the first item so that the user viewing the first page can easily check the overall evaluation of the first item and make a purchase may be induced, and the user may enter the second page displaying review data by clicking the area corresponding to the representative review information to conveniently check the review for the first item.

7 is a diagram illustrating some components of a system for providing information according to an embodiment of the present invention.

Referring to FIG. 7 , a system for providing information according to an embodiment of the present invention is shown, and the system includes a user terminal 710 and a service server 720 that can communicate with each other.

The user terminal 710 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 712 , a control unit 714 , an input unit 716 , and a display unit 718 .

The transceiver 712 may transmit/receive information to and from other nodes including the service server 720 . The transceiver 712 may communicate with various types of external devices according to various types of communication methods. The transceiver 712 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. The Wi-Fi chip and the Bluetooth chip may perform communication using a WiFi method and a Bluetooth method, respectively. In the case of using a Wi-Fi chip or a Bluetooth chip, various types of connection information such as an SSID and a session key are first transmitted/received, and then various types of information may be transmitted/received after communication connection using this. The wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, ZigBee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), and Long Term Evolution (LTE). The NFC chip refers to a chip operating in an NFC (Near Field Communication) method using a 13.56 MHz band among various RF-ID frequency bands such as 135 kHz, 13.56 MHz, 433 MHz, 860 to 960 MHz, and 2.45 GHz.

The input unit 716 may receive a user's input and may include a touch screen, a microphone, and a button. The input unit 716 may receive various commands from the user. The input unit 716 may be implemented in various ways, such as a key or a touch panel. The key may include various types of keys such as mechanical buttons and wheels formed in various areas such as the front, side, and rear of the main body of the user terminal 710 . The touch panel may detect a user's touch input and output a touch event value corresponding to the sensed touch signal. When the touch panel is combined with the display panel to form a touch screen, the touch screen may be implemented with various types of touch sensors such as capacitive type, pressure sensitive type, and piezoelectric type. The capacitive type is a method of calculating touch coordinates by sensing micro-electricity generated by the user's body when a part of the user's body is touched on the touch screen surface using a dielectric coated on the touch screen surface. The decompression type includes two electrode plates built into the touch screen, and when the user touches the screen, the touch coordinates are calculated by detecting that the upper and lower plates of the touched point come into contact and current flows. A touch event occurring on a touch screen may be mainly generated by a human finger, but may also be generated by an object made of a conductive material capable of applying a change in capacitance.

The display unit 718 may display information related to the operation of the user terminal 710 and may display a page including the information described in the embodiment. In an embodiment, the display unit 718 may include various types of components such as a liquid crystal display (LCD), organic light emitting diodes (OLED), and the like. According to an embodiment, the display unit 718 may be configured in a form connected to the components inside the user terminal 710 by wire, and may be displayed wirelessly through a configuration such as the transceiver 712 included in the user terminal 710 . It may be configured in a form connected to .

The controller 714 may perform control to perform the operation of the user terminal 710 described in the embodiment. Also, the controller 714 may include at least one processor configured to perform an operation of the user terminal 710 .

The processor may include at least one of a RAM, a ROM, a CPU, a graphic processing unit (GPU), and a bus (BUS). RAM, ROM, CPU and GPU, etc. may be connected to each other via a bus. The CPU accesses the memory and performs booting using the O/S stored in the memory. Then, various operations are performed using various programs, contents, data, etc. stored in the memory. The ROM stores an instruction set for booting the system, and the like. For example, when a turn-on command is input and power is supplied to the user terminal 710 , the CPU copies the OS stored in the memory to the RAM according to the command stored in the ROM, and executes the OS to boot the system. When booting is completed, the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations. When the booting of the user terminal 710 is completed, the GPU displays the UI screen on the area of the display unit 718 . Specifically, the GPU may generate a screen on which an electronic document including various objects such as content, icons, and menus is displayed. The GPU calculates property values such as coordinate values, shape, size, color, etc., at which each object is to be displayed according to the layout of the screen. In addition, the GPU may generate screens of various layouts including objects based on the calculated attribute values. The screen generated by the GPU may be provided to the display unit 718 and displayed on each area of the display unit 718 .

In addition, the user terminal 710 may further include a speaker for outputting an event, and a storage unit (not shown) for storing at least some of the information transmitted and received through the transceiver 712 and information for the operation of the user terminal 710 . city) may be further included.

The service server 720 is a device in which an e-commerce server program or a food delivery service program is executed, and may include a transceiver 722 , a control unit 724 , and a storage unit 726 .

The transceiver 722 may transmit/receive information to and from other nodes including the user terminal 710 .

The controller 724 may control to perform the operation of the service server 720 described in the embodiment. Also, the controller 724 may include at least one processor.

In addition, the service server 720 may include a storage unit 726 for storing at least a portion of information transmitted and received through the transceiver 722 and information for the operation of the server 720 .

On the other hand, in the present specification and drawings, preferred embodiments of the present invention have been disclosed, and although specific terms are used, these are only used in a general sense to easily explain the technical content of the present invention and to help the understanding of the present invention, It is not intended to limit the scope of the invention. In addition to the embodiments disclosed herein, it is apparent to those of ordinary skill in the art that other modifications based on the technical spirit of the present invention can be implemented.

110: user terminal
120: service server

Claims (20)

As a method of providing information in a service server,
checking review data for the first item;
determining representative review information for the first item based on the review data;
providing a first page including the representative review information and detailed information of the first item;
obtaining a first user input corresponding to the representative review information on the first page; and
providing a second page including review data for the first item according to the first user input;
wherein the review data includes one or more evaluation elements associated with the first item;
The representative review information is among the review data.
a first evaluation factor determined according to the type of the first item; and
including a proportion of users who evaluated in a positive response to the first evaluation element;
The first evaluation element includes a second evaluation element with the highest ratio of users who evaluated the one or more evaluation elements with a positive response to the one or more evaluation elements,
The step of providing the first page includes
and providing the first page in which the representative review information is omitted when the proportion of users who evaluated the first evaluation element with a positive response is less than a first threshold value.
According to claim 1,
The review data includes one or more statistical data corresponding to each of the one or more evaluation factors obtained from a plurality of users who purchased the first item,
Each of the one or more statistical data is
a plurality of evaluation responses corresponding to each of the one or more evaluation elements; and
and information on a percentage of the plurality of users who responded with each of the plurality of evaluation responses.
delete 3. The method of claim 2,
Some of the plurality of evaluation responses are included in a predetermined positive evaluation response,
and the rate information includes a positive response rate, wherein the positive response rate includes a proportion of users who responded with the positive rating response among the plurality of users.
delete delete According to claim 1,
and the first evaluation element is displayed on the second page in a different manner from other evaluation elements among the one or more evaluation elements.
According to claim 1,
Further comprising the step of transmitting order adjustment information for the first item to a server associated with a distribution center when the proportion of users who evaluated in a positive response to the first evaluation factor is less than a second threshold value, the information providing method .
According to claim 1,
The representative review information is characterized in that it is displayed in an area displayed on the first page without being scrolled by a user, the information providing method. According to claim 1,
The second page displays a list including one or more reviews obtained from a user who purchased the first item,
The one or more reviews include user information about a reviewer who wrote each of the one or more reviews,
When the reviewer repurchases the first item, the user information includes a first indicator indicating that the reviewer repurchases the first item. 11. The method of claim 10,
The second page is characterized in that the review including the first indicator is arranged at the top of the list. 11. The method of claim 10,
obtaining a second user input corresponding to the second page; and
Further comprising the step of displaying only the review including the first indicator in the list according to the second user input, the information providing method. 11. The method of claim 10,
The user information further includes a second indicator associated with the reviewer's rating,
The second page is characterized in that the review including the second indicator is arranged at the top of the list. 14. The method of claim 13,
The method of providing information, characterized in that the second indicator indicates whether the reviewer uses a real name. 11. The method of claim 10,
obtaining a keyword from a user; and
The method of providing information, further comprising: filtering a review including the keyword among the one or more reviews and displaying the filter on the list. 11. The method of claim 10,
Further comprising the step of providing a third page including information on the category associated with the first item,
At least some of the one or more reviews included in the second page include a video associated with the category,
The third page is characterized in that it includes the moving picture, information providing method. 17. The method of claim 16,
The third page is an information providing method, characterized in that it includes the moving picture when the rating of a reviewer who has written a review including the moving picture satisfies a predetermined criterion. 17. The method of claim 16,
Wherein the third page includes the video when the number of times the video is selected by another user on the second page satisfies a predetermined criterion. As a service server that provides information,
a transceiver for sending and receiving information to and from other devices; and
control the transceiver, check review data for a first item, determine representative review information for the first item based on the review data, and include the representative review information and detailed information of the first item providing a first page to, obtain a first user input corresponding to the representative review information from the first page, and a second page including review data for the first item according to the first user input including a processor that provides;
wherein the review data includes one or more evaluation elements associated with the first item;
The representative review information is among the review data.
a first evaluation factor determined according to the type of the first item; and
including a proportion of users who evaluated in a positive response to the first evaluation element;
The first evaluation element includes a second evaluation element with the highest ratio of users who evaluated the one or more evaluation elements with a positive response to the one or more evaluation elements,
Providing the first page is
A service server for providing information, comprising providing the first page in which the representative review information is omitted when the proportion of users who have evaluated the first evaluation element with a positive response is less than a first threshold value.
A non-transitory computer-readable storage medium comprising:
A medium configured to store computer readable instructions, comprising:
The computer readable instructions, when executed by a processor, cause the processor to:
checking review data for the first item;
determining representative review information for the first item based on the review data;
providing a first page including the representative review information and detailed information of the first item;
obtaining a first user input corresponding to the representative review information on the first page; and
providing a second page including review data for the first item according to the first user input;
wherein the review data includes one or more evaluation elements associated with the first item;
The representative review information is among the review data.
a first evaluation factor determined according to the type of the first item; and
including a proportion of users who evaluated in a positive response to the first evaluation element;
The first evaluation element includes a second evaluation element with the highest ratio of users who evaluated the one or more evaluation elements with a positive response to the one or more evaluation elements,
The step of providing the first page includes
Performing an information providing method in a service server comprising providing the first page in which the representative review information is omitted when the proportion of users who evaluated the first evaluation element with a positive response is less than a first threshold value A non-transitory computer-readable storage medium that allows

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