KR20220039495A - Method and apparatus for targeting advertisement capable of Improving Advertising Impact and Achievement of KPI - Google Patents

Abstract

The present invention relates to a device and a method for providing a targeting time advertisement for improving the advertising efficiency of an advertiser and achieving a key performance indicator (KPI), wherein advertising content with a restricted period of validity is displayed through a partner website. Provided is a device for providing a targeting time advertisement for improving the advertising efficiency of an advertiser and achieving a KPI, comprising: a usage behavior analysis part for analyzing the site access and usage behavior of a user; an advertisement registration part for receiving and registering advertising content with a restricted period of validity to a user accessing a partner site, from an advertiser; an advertisement selection part for selecting advertising content registered in the advertisement registration part based on the result of the analysis of the site access and usage behavior of the user analyzed by the usage behavior analysis part if the user accesses the partner site; and an advertisement providing part for providing advertising content selected by the advertisement selection part through the partner site accessed by the user. Therefore, provided are a device and a method for providing a targeting time advertisement, wherein an advertiser can induce the inflow and conversion of potential customers by various targeting for achieving the purpose of campaign and a KPI instead of simple exposure, and moreover the situation of reaching a target value can be provided to the advertiser to improve the efficiency of advertisement.

Description

Apparatus and method for providing targeting advertisement capable of Improving Advertising Impact and Achievement of KPI

The present invention relates to an apparatus and method for providing targeting time advertisements for improving advertisement efficiency of advertisers and achieving key performance indicators (KPIs). It relates to an apparatus and method for providing targeted time advertisements for improving efficiency and achieving key performance indicators (KPIs).

In general, as the number of Internet users rapidly increases, the Internet is playing a role as a new medium that enables real-time mutual communication between companies and individuals, and between individuals, rather than a computer-computer-connected network. Due to the popular use of the Internet, exchanges between Internet users are expanding. Many Internet business companies have opened various sites to provide users with various services such as information exchange, games, entertainment, or e-commerce.

On the other hand, the Internet is spotlighted as a huge and efficient information storage medium and information providing medium connected with numerous computer networks around the world. Therefore, as the number of networks connected to the Internet and the number of Internet users rapidly increase, interest in various advertisements on the Internet is increasing. In other words, a representative service using the Internet is an advertisement service.

Such an advertisement service using the Internet costs less than an offline advertisement service, and it is easy to determine advertisement preference after advertisement is published. In particular, advertising services using the Internet are expanding as portable terminals such as smartphones and tablet PCs have become more common in recent years. . In general, Internet advertisements are made in the form of banner advertisements and overtures displayed in the form of banners independently of content. That is, the Internet advertisement is made by displaying content that is not related to the content displayed on the web page.

Accordingly, Internet advertisement has a problem in that it is difficult to draw the user's interest because it is separated from the content that the user is focused on. In order to solve this problem of Internet advertisement, a recent advertisement service has provided a so-called matching advertisement service, which determines the contents of a web page viewed by a user and provides an advertisement corresponding to the determined contents to the user.

The matching advertisement service is commercially available in that an advertisement category in which the user is interested can be identified through a web page currently viewed, and advertisements suitable for the identified advertisement category are provided to the user, thereby enabling exposure of advertisements without objection. This is a noteworthy service. For example, if the web page that the user browses is about 'flowers', the advertisement server supporting the matching advertisement service identifies advertisements related to 'flowers' such as 'flower delivery' and exposes them to users.

Such a matching advertisement service can increase the effectiveness of a targeted advertisement because it can show advertisement contents only to people who are interested in a specific product or issue, and also has the advantage of a high advertisement click-through rate.

However, conventional banner advertisements on internet portal sites or e-commerce sites are a method in which the advertisement provided by the advertiser is displayed in the desired part of the entire site, and customized advertisement according to the product or service selected by the affiliated company is provided. couldn't

For example, even when a partner company that provides a web page wants to provide related advertisements that match the image of their web page, the existing advertisement system is operated regardless of the desired product, information, or service desired by the partner company, so that the partner company's Dissatisfaction is high due to problems such as adversely affecting the image.

KR 10-2015-0014542 A KR 10-1963531 B1

The present invention is derived from such a technical background, and advertisers can induce potential customers inflow and conversion through various targeting for campaign purpose and key indicator achievement (KPI) rather than simple exposure, and furthermore, provide advertisers with a situation of reaching the target Accordingly, an object of the present invention is to provide an apparatus and method for providing targeted time advertisements that can increase advertisement efficiency.

Another object of the present invention is to provide a targeting-time advertisement providing apparatus and method for proposing an advertisement format that enables a user to check information of a corresponding advertiser by accessing an affiliate site without accessing the advertiser site.

In addition, by displaying the event period and remaining time during advertisement exposure, it is possible to arouse interest and curiosity among connected users, and to increase the influx of potential customers and induce conversion. There is a purpose.

The present invention for achieving the above object includes the following configuration.

That is, according to an embodiment of the present invention, the targeting-time advertisement providing apparatus for improving advertisement efficiency and achieving key performance indicators (KPIs) of advertisers according to an embodiment of the present invention includes a usage behavior analysis unit that analyzes a user's site access and usage behavior, and an advertiser accesses affiliate sites An advertisement registration unit that receives and registers advertisement content with a limited validity period to be provided to a user, and when a user accesses an affiliate site, the advertisement registration unit based on the result of the user's site access usage behavior analysis analyzed by the usage behavior analysis unit and an advertisement selection unit for selecting the advertisement contents registered in the , and an advertisement providing unit for providing the advertisement contents selected by the advertisement selection unit through an affiliated site accessed by the user.

On the other hand, in the targeting-time advertisement providing method performed in a targeting-time advertisement providing apparatus including a usage behavior analysis unit, an advertisement registration unit, an advertisement selection unit, and an advertisement providing unit, the usage behavior analysis unit analyzing the user's site access and usage behavior, The advertisement registration unit receives and registers advertisement content with a limited validity period to be provided to users accessing the affiliate site from the advertiser; Selecting the advertisement content registered in the advertisement registration unit based on the analysis result of the access usage behavior and providing the advertisement content selected by the advertisement selection unit through the affiliate site accessed by the user by the advertisement providing unit.

According to the present invention, it is possible for advertisers to induce potential customers inflow and conversion through various targeting for campaign purpose and key indicator achievement (KPI) rather than simple exposure, and furthermore, targeting that can increase advertising efficiency by providing a situation of reaching a target value to advertisers The effect of providing a time advertisement providing apparatus and method is derived.

In addition, the present invention can provide a targeting-time advertisement providing apparatus and method for proposing an advertisement format that allows a user to check information of a corresponding advertiser by accessing an affiliate site without accessing the advertiser site.

In addition, by displaying the event period and remaining time during advertisement exposure, we will provide a device and method for providing targeting time advertisements that can increase advertisement efficiency by arousing interest and curiosity to connected users and increasing the influx of potential customers and induce conversion. can have an effect.

1 is a block diagram schematically illustrating the operation of an apparatus for providing targeting time advertisements according to an embodiment of the present invention;
2 is a block diagram illustrating the configuration of an apparatus for providing targeting time advertisements according to an embodiment of the present invention;
3 is an exemplary view of a screen in which the targeting advertisement providing device according to an embodiment of the present invention provides an advertisement to an affiliate site;
4 and 5 are flowcharts illustrating a method for providing a targeting-time advertisement according to an embodiment of the present invention.

It should be noted that the technical terms used in the present invention are only used to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as meanings generally understood by those of ordinary skill in the art to which the present invention belongs, unless otherwise specifically defined in the present invention, and excessively comprehensive It should not be construed in the meaning of a human being or in an excessively reduced meaning.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating an operation of an apparatus for providing a targeting-time advertisement according to an embodiment of the present invention.

Targeting time advertisement providing apparatus 10 according to an embodiment of the present invention is an advertisement method for exposing the advertiser's planned exhibitions, events, etc., which are carried out for a limited time for a specific period to users who have accessed affiliate sites such as media companies, communities, and blogs. provides

Users can check the contents and information of various events and special exhibitions held by advertisers for a limited time during a specific period on affiliate sites without visiting network advertisers, advertising agencies, or advertiser sites operated by advertisers, and time advertisements exposed at this time is determined based on the user's usage behavior analysis result.

In addition, advertisers can see the effect of attracting potential customers and inducing conversion through various targeting for campaign purpose and key indicator achievement (KPI) rather than simple exposure.

The targeting-time advertisement providing apparatus 10 according to an embodiment includes an advertisement providing platform.

First, the user may be provided with the targeting-time advertisement provided by the targeting-time advertisement providing apparatus according to an embodiment through a web browser or a mobile app. That is, when the user visits the affiliate site without visiting the advertiser's site, it is possible to check the event details and the remaining period and time of the advertiser.

A user may obtain information about an advertiser's specific event by accessing a media site or a community website. As a result, the effect of attracting potential customers and inducing phone calls is derived. In addition, advertisers can directly write KPIs such as new subscriptions, advance reservations, and installation induction that they set themselves, and check whether their goals have been achieved in real time.

Targeting time advertisement providing device 10 executes an algorithm to receive an advertisement event period and a specific advertisement format from network advertisers, advertisement agencies, and advertisers included in the advertiser part, and provides a valid period to users who access affiliate sites through the Internet, etc. Advertisement contents such as this set event or special exhibition are provided.

The advertisement platform included in the targeting time advertisement providing device 10 implements advertisement event management and targeting matching arrogism.

Targeting time advertisement providing device 10 transmits advertisement content and scripts to affiliate sites, and by exposing event information management and event period through affiliate sites such as media companies, communities, and blogs, induce psychological factors that prompt users to check once again can do it

The targeting time advertisement providing device 10 collects user activity information through an advertisement platform and configures it as a database. For example, we may collect cookie information access, behavior pattern information on the website, etc.

In addition, advertisement data is analyzed according to user access information through advertisement contents disclosed on affiliate websites and a targeting algorithm is implemented. In this case, the targeting algorithm may be implemented by retargeting and behavior analysis targeting methods.

The targeting-time advertisement providing apparatus 10 according to an embodiment may implement an advertisement matching algorithm based on analysis information obtained by analyzing advertisement data and a user matching algorithm. At this time, the target KPI is set from the advertiser.

Matching advertisements are identified by the advertisement matching algorithm and exposed to users who access affiliate websites. In addition, by collecting the user's advertisement serving information, it is possible to determine the achievement rate of reaching the KPI set by the advertiser. At this time, advertisement information collection includes functions such as search, click, visit URL, and purchase information conversion rate.

In addition, serving of advertisements is served by advertiser parts such as network advertisers, advertising agencies, and advertisers.

The targeting advertisement providing apparatus 10 according to an embodiment may identify the advertisement exposure result, write it as a report, and include the KPI achievement rate and provide it to the advertiser.

2 is a block diagram illustrating the configuration of an apparatus for providing a targeting time advertisement according to an embodiment of the present invention.

2 , the targeting-time advertisement providing apparatus 10 according to an embodiment includes a communication unit 110 , a usage behavior analysis unit 120 , an advertisement registration unit 130 , an advertisement selection unit 135 , and an advertisement providing unit 140 . , a KPI setting unit 150 , a KPI management unit 155 , a serving information collection unit 160 , a report providing unit 170 , and an advertisement DB 180 .

The communication unit 110 communicates with any internal component or at least one external terminal through a wired/wireless communication network.

In this case, any external terminal may include an advertiser terminal and affiliate server, affiliate terminal, etc. possessed by a plurality of advertisers.

Here, as wireless Internet technologies, wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), Wimax (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access) ), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS), etc. In this case, the communication unit 110 transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above.

In addition, short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Near Field Communication (NFC). , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi (Wi-Fi), Wi-Fi Direct (Wi-Fi Direct), etc. may be included. In addition, the wired communication technology may include Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial cable, and the like.

The usage behavior analysis unit 120 analyzes the user's site access usage behavior.

In one aspect, the usage behavior analysis unit 120 analyzes the user's site access usage behavior for at least one of retargeting, behavior analysis targeting, purchase analysis targeting, and category targeting.

That is, the advertisement platform server analyzes the usage behavior of mobile and online users to expose targeted advertisements, thereby increasing the conversion rate of advertisements and reducing advertisement fatigue to users.

In this case, retargeting is a targeting that induces re-visit and purchase conversion by targeting users who have left after visiting the advertiser's site. In other words, users who have visited the advertiser's site can be identified and identified as potential customers. At this time, it is also possible to identify the user as a potential customer when the number of clicks posted after visiting the advertiser's site and the duration of site access are additionally identified, and when the number of clicked posts or more or the site access time is longer than a predetermined time.

Behavior analysis targeting is targeting that induces a specific action by targeting users having a specific behavior pattern.

Purchasing analysis targeting is to target users who leave the site without paying after putting them in the shopping cart.

Category targeting is a targeting method that enhances advertising efficiency by exposing advertisements to media with similar tendencies to advertisers.

For example, it may be implemented to expose advertisements to media such as product descriptions, articles, and blogs similar to events or special exhibitions that the advertiser wants to advertise.

However, the present invention is not limited thereto, and the usage behavior analysis unit 120 may perform various targeting technologies that can provide an event or a special exhibition that the user is interested in through a website or a mobile app accessed by the user.

The advertisement registration unit 130 receives and registers advertisement content with a limited validity period to be provided to a user accessing an affiliate site from an advertiser. In this case, the advertisement content may be an advertisement about an event or a special exhibition valid for a certain period of time. In addition, the advertisement registration unit 130 receives information about the validity period of advertisement content.

The advertisement registration unit 130 is implemented to receive the posting period and the validity period of the advertisement content from the advertiser, and delete the advertisement content when the advertisement posting period or the validity period input together with the advertisement content arrives.

When the user accesses the affiliate site, the advertisement selection unit 135 selects the advertisement content registered in the advertisement registration unit 130 based on the result of the user's site access and usage behavior analysis result analyzed by the usage behavior analysis unit 120 .

Accordingly, it is possible to provide information about a user-customized event or a special exhibition based on the user's usage behavior analysis result. That is, according to the user's usage behavior analysis result, matters such as the field, product, brand, and product type of the user's high interest are identified, and the advertisement selection unit 135 relates to an event or exhibition that is expected to have a high user's interest. Advertisement content including information is selected.

The advertisement providing unit 140 provides the advertisement content selected by the advertisement selection unit 135 through the affiliated site accessed by the user. The advertisement providing unit 140 provides the advertisement content selected by the advertisement selection unit 135 according to the targeting result by the usage behavior analysis unit 120 through the affiliate website or mobile app accessed by the user.

3 is an exemplary view of a screen in which the targeting advertisement providing apparatus provides advertisements to affiliate sites according to an embodiment of the present invention.

As shown in FIG. 3 , the advertisement providing unit 140 can check the information of the advertiser only by accessing the affiliate site even if the user does not access the advertiser site. In one aspect, the advertisement providing unit 140 provides advertisement content such that the validity period limited to the advertisement content is displayed. At this time, the advertisement providing unit 140 can induce interest and curiosity in the connected user by displaying the event progress period and remaining time during advertisement exposure, and the effect of influencing potential customers and inducing phone calls is derived.

In addition, it is possible to implement not only one advertisement image but also advertisement contents of an animation technique that can be configured with animation motion information, so that user readability can be improved and advertisement efficiency can be increased.

The KPI setting unit 150 receives key performance indicator (KPI) information set from the advertiser.

In this case, the key performance indicator (KPI) includes performance indicators that can be derived from advertisement content such as new subscription, advance reservation, and installation inducement.

The KPI management unit 155 may determine the target achievement rate for each key performance indicator (KPI) item directly set by the advertiser through the KPI setting unit 150 . It is possible to manage the achievement rate of items set by the advertiser, such as new subscription, advance reservation, and installation guidance through advertisement content, and data related thereto.

In one aspect of the present invention, the KPI management unit 155 may provide the advertiser with information on whether the key performance indicator set by the KPI setting unit 150 has been reached in real time. Accordingly, the advertiser can effectively control the advertising cost by maintaining or stopping the advertisement when the set key performance index is reached by grasping the advertising effect in real time.

Additionally, the KPI management unit 155 may further provide the advertiser with information on the remaining amount until the key performance indicator (KPI) information set by the advertiser is reached. Accordingly, by real-time identification of key performance indicators by advertisements, advertisers can find additional ways to reach the key performance indicators set by them for a certain period of time to increase the effectiveness of advertisements and achieve their goals.

In addition, the KPI management unit 155 may give suggestions on useful methods for reaching the goal. Identify the extent to which the KPI has been reached, such as increasing the number of impressions or increasing the number of exposure sites, and based on that, how much exposure can the advertiser reach the set KPI goal within the set time? can be calculated and proposed.

The serving information collection unit 160 collects advertisement serving information including at least one of a user's search, click, visit URL, and purchase information. The serving information collecting unit 160 may collect user reaction information on the advertisement content provided by the advertisement providing unit 140 .

The report providing unit 170 may generate an advertisement exposure result report based on the advertisement serving information collected by the serving information collection unit 160 and provide it to the advertiser. Results according to advertisement exposure can be generated in the form of a report and provided to the advertiser. It can analyze the user's reaction behavior such as search, click, and purchase based on actual advertisement content and provide it in the form of a report.

The advertisement DB 180 is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.) , magnetic memory, magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable memory (PROM) Read-Only Memory) may include at least one storage medium.

According to an embodiment, the advertisement DB 180 stores advertisement contents registered with the advertisement registration unit 130 . The advertisement DB 180 may configure and store each advertisement content by type.

4 and 5 are flowcharts illustrating a method for providing a targeting-time advertisement according to an embodiment of the present invention.

As can be seen from FIG. 4 , in one embodiment, the targeting-time advertisement providing method is largely an advertisement information function by an affiliate, a function of collecting advertisement data information, a database configuration function, a targeting data analysis function, and a report on the advertisement exposure effect. perform the function

Specifically, the advertisement information function by the affiliate registers the advertisement content information requested by the advertiser to the affiliate, and receives affiliate event advertisement information.

In addition, a script for collecting information is provided, and a communication protocol with the advertisement platform server is provided.

In addition, a report format for advertisement exposure position determination and advertisement exposure results can be set and provided accordingly.

The advertisement data information collection function collects advertisement information through advertisers or advertising agencies. Advertisers or advertising agencies may establish advertising event durations and define types of advertisements. It is possible to collect advertisement exposure result information through the advertisement landing pay, and further collect information about the user's behavior pattern through the access user and the script. Also, obtain keyword and visit URL information.

The function of configuring the database is configured for each advertisement type and stored in the advertisement DB 180 . Access user analysis and classification information is stored, and the collected data information is classified and stored as a database.

In addition, the data schema configuration and advertisement DB can be configured, and the advertisement DB can be created and managed by target advertisement type and category.

The targeting data analysis function may set an event period and targeting period, and may expose advertisements to users included in the set period. In addition, by implementing an analysis algorithm, it is possible to implement a new user targeting and interest-based targeting user classification algorithm with retargeting related to user tendency. In addition, it is possible to induce interested users to visit the advertiser's site.

The advertisement exposure and report generation function transmits advertisement contents for exposure of advertisement contents determined according to a result of analyzing the targeting data. In this case, advertiser information that can arouse curiosity to users is provided through affiliate access rather than advertiser site.

You can identify and manage exposure information according to advertisement targeting settings. It is possible to identify result information according to advertisement exposure, generate a report and provide it to the advertiser, and at this time, additionally manage each advertisement type.

As shown in FIG. 5 , in the method for providing targeting time advertisements performed in the apparatus for providing targeting time advertisements including a usage behavior analysis unit, an advertisement registration unit, an advertisement selection unit, and an advertisement providing unit according to an embodiment, first, the usage behavior analysis unit includes a user site The connection usage behavior is analyzed (S500).

In an aspect, the analyzing of the site access usage behavior includes analyzing the user's site access usage behavior for at least one of retargeting, behavior analysis targeting, purchase analysis targeting, and category targeting.

Then, the advertisement registration unit receives and registers advertisement content with a limited validity period to be provided to a user accessing the affiliate site from the advertiser (S510).

In this case, the advertisement content may be an advertisement about an event or a special exhibition valid for a certain period of time. In addition, the advertisement registration unit receives information about the validity period of the advertisement content.

The advertisement registration unit may be implemented to receive the posting period and the validity period of the advertisement content from the advertiser, and to delete the advertisement content when the advertisement posting period or the validity period input together with the advertisement content arrives.

After that, when the user accesses the affiliated site by the advertisement selection unit, the advertisement content registered in the advertisement registration unit is selected based on the result of the user's site access and usage behavior analyzed by the usage behavior analysis unit (S520).

In addition, the advertisement providing unit provides the advertisement content selected by the advertisement selection unit through the affiliated site accessed by the user (S530).

In one aspect, providing the advertisement content is providing the advertisement content such that a limited validity period is displayed in the advertisement content.

In this case, the advertisement providing unit can induce interest and curiosity among connected users by displaying the event duration and remaining time during advertisement exposure, and the effect of attracting potential customers and inducing phone calls is derived.

After that, the KPI setting unit receives key performance indicator (KPI) information set from the advertiser (S540). In this case, the key performance indicator (KPI) includes performance indicators that can be derived from advertisement content such as new subscription, advance reservation, and installation inducement.

Then, the serving information collecting unit collects advertisement serving information including at least one of a user's search, click, visit URL, and purchase information (S550).

Thereafter, the report providing unit generates an advertisement exposure result report based on the collected advertisement serving information and provides it to the advertiser (S560).

In addition, the KPI management unit may determine the achievement rate of the key performance indicator (KPI) information set by the KPI setting unit (S570).

The KPI management unit may determine the target achievement rate for each key performance indicator (KPI) item directly set by the advertiser through the KPI setting unit 150 . It is possible to manage the achievement rate of items set by the advertiser, such as new subscription, advance reservation, and installation guidance through advertisement content, and data related thereto.

In one aspect of the present invention, the KPI management unit may provide the advertiser with information on whether the key performance indicator set in the KPI setting unit has been reached in real time. Accordingly, the advertiser can effectively control the advertising cost by maintaining or stopping the advertisement when the set key performance index is reached by grasping the advertising effect in real time.

The above-described method may be implemented as an application or implemented in the form of program instructions that may be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer readable recording medium are specially designed and configured for the present invention, and may be known and used by those skilled in the art of computer software.

Examples of the computer-readable recording medium include a hard disk, a magnetic medium such as a floppy disk and a magnetic tape, an optical recording medium such as a CD-ROM and DVD, and a magneto-optical medium such as a floppy disk. media), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for carrying out the processing according to the present invention, and vice versa.

Although the above has been described with reference to the embodiments, those skilled in the art will understand that various modifications and changes can be made to the present invention without departing from the spirit and scope of the present invention described in the claims below. will be able

10: Targeting time advertisement providing device 110: Communication unit
120: usage behavior analysis unit 130: advertisement register
135: advertisement selection unit 140: advertisement providing unit
150: KPI setting unit 155: KPI management unit
160: serving information collection unit 170: report providing unit
180: Advertising DB

Claims (10)

a usage behavior analysis unit for analyzing a user's site access usage behavior;
an advertisement registration unit for receiving and registering advertisement content with a limited validity period to be provided from an advertiser to a user accessing an affiliate site;
an advertisement selection unit configured to select advertisement content registered in the advertisement registration unit based on a result of the user's site access usage behavior analysis result analyzed by the usage behavior analysis unit when the user accesses the affiliate site; and
an advertisement providing unit providing the advertisement content selected by the advertisement selection unit through the affiliated site accessed by the user; Including, advertising efficiency improvement of advertisers and target-time advertisement providing device for achieving key performance indicators (KPIs).
The method of claim 1,
The usage behavior analysis unit,
Targeting-time advertisement providing device for improving advertisement efficiency of advertisers and achieving key performance indicators (KPIs), which analyzes a user's site access usage behavior for at least one of retargeting, behavioral analysis targeting, purchase analysis targeting, and category targeting.
The method of claim 1,
a KPI setting unit configured to set key performance indicator (KPI) information from an advertiser; and
Targeting time advertisement providing apparatus for improving advertisement efficiency of advertisers and achieving key performance indicators (KPIs) further comprising;
The method of claim 1,
The advertisement providing unit provides an advertisement content such that a limited validity period of the advertisement content is displayed, and a targeting-time advertisement providing apparatus for improving advertisement efficiency of an advertiser and achieving a key performance indicator (KPI).
The method of claim 1,
a serving information collection unit for collecting advertisement serving information including at least one of a user's search, click, visit URL, and purchase information; and
a report providing unit generating an advertisement exposure result report based on the advertisement serving information collected by the serving information collecting unit and providing the report to the advertiser; Further comprising, the advertising efficiency improvement of advertisers and target-time advertisement providing device for achieving key performance indicators (KPI).
A targeting-time advertisement providing method performed in a targeting-time advertisement providing apparatus including a usage behavior analysis unit, an advertisement registration unit, an advertisement selection unit, and an advertisement providing unit, the method comprising:
analyzing, by a usage behavior analysis unit, a user's site access usage behavior;
receiving, by an advertisement registration unit, advertisement content having a limited validity period to be provided to a user accessing an affiliate site from an advertiser and registering the advertisement content;
selecting, by an advertisement selection unit, advertisement contents registered in the advertisement registration unit, based on the result of the analysis of the user's site access and usage behavior analyzed by the usage behavior analysis unit, when the user accesses the affiliated site; and
Providing, by the advertisement providing unit, the advertisement content selected by the advertisement selection unit through the affiliated site accessed by the user;
7. The method of claim 6,
The step of analyzing the site access usage behavior includes:
A method of providing targeting-time advertisements to improve advertisement efficiency of advertisers and achieve key performance indicators (KPIs) by analyzing user's site access usage behavior for at least one of retargeting, behavioral analysis targeting, purchase analysis targeting, and category targeting.
7. The method of claim 6,
receiving, by the KPI setting unit, key performance indicator (KPI) information from the advertiser; and
A method of providing targeting-time advertisements for improving advertisement efficiency of advertisers and achieving key performance indicators (KPIs) further comprising;
7. The method of claim 6,
The providing of the advertisement content includes providing advertisement content so that a limited validity period of the advertisement content is displayed, and a method of providing a targeting-time advertisement for improving advertisement efficiency of an advertiser and achieving a key performance indicator (KPI).
7. The method of claim 6,
collecting, by a serving information collection unit, advertisement serving information including at least one of a user's search, click, visit URL, and purchase information; and
generating, by a report providing unit, an advertisement exposure result report based on the collected advertisement serving information and providing the report to an advertiser; Further comprising, a method of providing advertising at a targeting time for the improvement of advertising efficiency of advertisers and achievement of key performance indicators (KPIs).

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