KR20220085631A - Apparatus, system and method for providing information of advertisement - Google Patents

Abstract

An apparatus, system and method for providing advertisement publication information are provided, wherein the apparatus for providing advertisement publication information stores at least one medium server origin data collected from at least one advertisement medium server apparatus and destination apparatus origin data collected from the destination apparatus. determine media server origin data corresponding to the destination device origin data from among the storage and the at least one media server origin data, combine the destination device origin data and media server origin data corresponding to the destination device origin data, and report a processor for generating, wherein the processor uses the identification number for the advertisement media server device of the media server origin data and the visit information of the destination device origin data to the destination device origin among the at least one media server origin data The media server origin data corresponding to the data may be determined.

Description

ADVERTISEMENT INFORMATION PROVIDED APPARATUS, SYSTEM AND METHOD FOR PROVIDING INFORMATION OF ADVERTISEMENT

It relates to an apparatus, system and method for providing advertisement publication information.

With the recent development of information and communication technology, the online advertising market using information and communication technology is rapidly growing. The online advertisement is one of the promotion methods performed based on the Internet, and includes a banner advertisement, a pop-up advertisement, a keyword advertisement (search advertisement), or an e-mail advertisement. Online advertisements such as double banner advertisements or keyword advertisements are performed through online advertisement media such as portal sites or social network sites (blogs, micro blogs, cafes or messenger services, etc.), It is provided to subscribers of advertising media in the form of For example, a banner advertisement is displayed by being fixedly or arbitrarily placed on a website of an online advertisement medium such as a portal site, and the keyword advertisement is a text corresponding to a keyword inputted by a visitor of the advertisement medium and transmitted to the portal site. Alternatively, a video advertisement is displayed at one location on a search result page and provided to the visitor. If a visitor clicks or touches a banner advertisement or text or image advertisement corresponding to a keyword displayed, a web site or a pop-up window set in advance by the advertiser is displayed on the screen of the visitor's terminal, and the visitor uses this to sell Check the products or services to be purchased, and decide and proceed with the purchase of these products or services. In general, an advertisement medium adds a fee according to the advertisement to the advertiser according to the display of the banner advertisement or the click or touch of the keyword advertisement. As such, marketing costs are incurred according to the execution of online advertisements, so the advertiser comprehensively considers the cost of advertisement execution and the sales and profits obtained as a result of advertisement execution to determine advertisement execution efficiency, etc., and to stop the current advertisement execution It will decide whether or not to run advertisements in the future. Therefore, advertisers must comprehensively consider appropriate advertising methods, methods, timing, materials, or input costs so that their profits can be maximized. and a need to confirm.

Provided is an apparatus, system and method for providing advertisement publication information that can provide detailed, specific and comprehensive information on at least one advertisement published online by one or multiple advertisement media to advertisers, advertising agencies, or advertising media Make it a task you want to solve.

In order to solve the above problems, an apparatus, system and method for providing advertisement publication information are provided.

The advertisement publication information providing device includes a storage unit for storing at least one media server origin data collected from at least one advertisement media server device and the destination device origin data collected from the destination device, and the at least one media server origin data among the at least one media server origin data. a processor for determining media server origin data corresponding to the destination device origin data, and generating a report by combining the destination device origin data and media server origin data corresponding to the destination device origin data, the processor comprising: media server origin data corresponding to the destination device origin data may be determined from among the at least one media server origin data by using the identification number for the advertisement media server device of the media server origin data and the visit information of the destination device origin data .

The at least one advertisement media server device may provide an advertisement in which an Internet address for connection to the destination device is set to the terminal device, wherein the Internet address may include metadata corresponding to the visit information.

The destination device or the processor may extract the visit information from the metadata.

The destination device origin data further includes at least one piece of behavior information that is information about the behavior of the accessor with respect to the destination device, and the processor counts all or a part of the at least one behavior information, the counting result and An advertisement index may be obtained using the advertisement medium origin data, and the report may be generated using the advertisement index further.

The advertisement index may include at least one of a conversion rate for individual advertisements or ad groups, a conversion rate for each advertisement medium, a conversion rate for each material, a conversion rate for each type of advertisement, an advertisement cost compared to the number of purchases, or a click-through rate to exposure and sales to advertisement cost.

The advertisement medium origin data includes at least one of the name of the advertisement medium, the advertisement exposure web page, the material of the advertisement, the number of exposures of the advertisement, the number of times the visitor selects or confirms the advertisement, the cost according to the advertisement publication, and information on the advertisement group may include

The processor trains a learning model based on the collected data and the analysis data, and applies the analysis target data to the trained learning model to obtain prediction result data, wherein the collected data is the at least one media server origin data and, the analysis target data may include destination device origin data corresponding to the at least one media server origin data.

The advertisement information providing system collects at least one media server origin data from an advertisement media server device that provides advertisements to a terminal device, a destination device to which the terminal device is connected through an Internet address set in the advertisement, and the advertisement media server device and collect destination device origin data from the destination device, and determine media server origin data corresponding to the destination device origin data from among the at least one media server origin data, and include the destination device origin data and the destination device origin data. A report is generated by combining corresponding media server origin data, wherein among the at least one media server origin data, using the identification number for the advertisement media server device of the media server origin data and visit information of the destination device origin data and an advertisement information providing device for determining the media server origin data corresponding to the destination device origin data.

The method for providing advertisement publication information includes: collecting at least one media server origin data from at least one advertisement media server device; collecting destination device origin data from a destination device; determining media server origin data corresponding to device origin data; generating a report by combining the destination device origin data and media server origin data corresponding to the destination device origin data; The determining of the media server origin data corresponding to the destination device origin data from among the server origin data includes: obtaining an identification number for an advertisement media server device of the media server origin data; obtaining and determining media server origin data corresponding to the destination device origin data from among the at least one media server origin data by using the identification number and the visit information.

The method for providing advertisement publication information further comprises the step of providing, by the at least one advertisement media server device, an advertisement in which an Internet address for connection to the destination device is set, to a terminal device, wherein the Internet address corresponds to the visit information. It may contain metadata.

The generating a report by combining the destination device origin data and the media server origin data corresponding to the destination device origin data may include counting all or part of at least one behavioral information of the destination device origin data, counting result and obtaining an advertisement indicator using the advertisement medium origin data and generating the report using the destination device origin data, the media server origin data and the advertisement indicator, wherein the at least one behavioral information may be information on the behavior of the accessor with respect to the destination device.

The advertisement publication information providing method further comprises the steps of: training a learning model based on the collected data and the analysis data; and applying the analysis target data to the trained learning model to obtain prediction result data, wherein the collected data is The at least one media server origin data may be included, and the analysis target data may include destination device origin data corresponding to the at least one media server origin data.

According to the above-described apparatus, system and method for providing advertisement publication information, it is possible to provide specific, detailed, and comprehensive information related to advertisements published online in at least one advertisement medium to at least one advertiser. can get

According to the above-described apparatus, system and method for providing advertisement publication information, advertisers and the like can secure and check information on advertisement publication of themselves or others from various viewpoints in real time through various media.

According to the above-described apparatus, system and method for providing advertisement publication information, it is possible not only to easily grasp advertisement efficiency according to the existing advertisement publication result, but also to effectively and more quickly determine whether to execute advertisement according to advertisement efficiency.

According to the above-described apparatus, system and method for providing advertisement publication information, it is possible to perform a more accurate prediction of an online advertisement to be published in the future based on the existing advertisement publication result, and accordingly, it is possible to optimize whether or not to execute advertisement in the future; The effect of being able to make an effective and efficient decision can also be obtained.

1 is a diagram illustrating an embodiment of an advertisement publication information providing system.
2 is a second diagram of an embodiment of an advertisement publication information providing system.
3 is a diagram for explaining an example of accessing different sites according to metadata added to an Internet address.
4 is a block diagram of an embodiment of an apparatus for providing advertisement publication information.
5 is a diagram for describing an operation of a matching processing unit according to an exemplary embodiment.
6 is a diagram for explaining an operation of a learning processing unit according to an embodiment.
7 is a flowchart of an embodiment of a method for providing advertisement publication information.
8 is a flowchart of another embodiment of a method for providing advertisement publication information.

In the following specification, the same reference numerals refer to the same components unless otherwise specified. A term to which a 'unit' is added used below may be implemented in software or hardware, and according to an embodiment, one 'unit' may be implemented as one physical or logical part, or a plurality of 'units' may be implemented as one It is also possible to be implemented with physical or logical parts, or one 'unit' may be implemented with a plurality of physical or logical parts. Throughout the specification, when it is said that a certain part is connected to another part, it may mean a physical connection or electrically connected according to a certain part and another part. In addition, when it is said that a part includes another part, this does not exclude another part other than the other part unless otherwise stated, and it means that another part may be further included according to the designer's choice do. Terms such as first and second are used to distinguish one part from another, and unless otherwise specified, they do not mean sequential expressions. Also, the singular expression may include the plural expression unless the context clearly dictates otherwise.

Hereinafter, an embodiment of an advertisement publication information providing apparatus and an advertisement publication information providing system using the same will be described with reference to FIGS. 1 to 6 .

1 is a diagram illustrating an embodiment of an advertisement publication information providing system.

As shown in FIG. 1 , the advertisement publication information providing system 1, according to an embodiment, is provided communicatively with the advertisement publication information providing apparatus 100 and the advertisement publication information providing apparatus 100 and provides information to the accessor. The advertisement media server device 50 for providing at least one web page and advertisement, and the destination device 90 communicatively connected to the advertisement media server device 50 and the advertisement publication information providing device 100 and serving as an advertisement target ) may be included. According to an embodiment, the advertisement publication information providing system 1 is provided to communicate with the advertisement media server device 50 and the advertisement publication information providing device 100, and is advertisement information obtained by calculating at least one piece of information related to advertisements. It may further include an arithmetic unit 70 . At least one or all of the advertisement media server device 50, the destination device 90, the advertisement information computing device 70, and the advertisement publication information providing device 100 may use one or two or more information processing devices alone or in combination. It may be implemented using Here, the information processing device includes a computer device for a server, a desktop computer, a laptop computer, a smart phone, a tablet PC, a digital television, a set-top box, a home appliance (such as a refrigerator or a robot vacuum cleaner), an artificial intelligence sound reproducing device (artificial intelligence speaker), and a vehicle. , a manned vehicle, an unmanned aerial vehicle, a robot, or an industrial machine, and in addition, an electronic device capable of processing various information that a designer may consider may be included. If necessary, the advertisement publication information providing system 1 may include at least one of the advertisement medium server device 50 , the destination device 90 , the advertisement information calculation device 70 , and the advertisement publication information providing device 100 . It is also possible to include

In addition, the advertisement publication information providing system 1 may further include one or more terminal devices 10 and 19 . The at least one terminal device 10 , 19 may be provided to be able to access at least one of the advertisement media server device 50 , the destination device 90 , and the advertisement publication information providing device 100 . Here, the at least one terminal device 10 and 19 may include the terminal device 10 of a visitor such as a general public, and the terminal device 19 of an advertiser, an advertisement planner, and/or an advertisement agency (hereinafter referred to as an advertiser, etc.) may include The terminal devices 10 and 19 include a smart phone, a tablet PC, a smart watch, a head mounted display (HMD) device, a portable game machine, a black box device, a navigation device, a desktop computer, a laptop computer, a digital television, and a set top. It may include at least one of various electronic devices capable of receiving commands from a user and outputting received data, such as boxes, beam projectors, artificial intelligence sound reproduction devices, home appliances, robots, vehicles, aircraft, electronic blackboards, or electronic billboards. have.

At least two of the advertisement media server device 50 , the destination device 90 , and the advertisement publication information providing device 100 can transmit data, commands/instructions, etc. to each other through the wired or wireless communication network 2 . and a predetermined protocol (eg, Internet protocol, etc.) may be used for mutual communication. Here, the wireless communication network 2 may include at least one of a short-range communication network and a long-distance communication network, and the short-range communication network includes Wi-Fi, Wi-Fi Direct, Bluetooth, It may be implemented based on a short-range communication technology such as Bluetooth Low Energy, Zigbee communication, and/or Near Field Communication (NFC), and the long-distance communication network is 3GPP, 3GPP2, WiBro or WiMAX. It may be implemented based on a mobile communication standard such as a series. The terminal devices 10 and 19 or the advertisement information computing device 70 also use the advertisement media server device 50, the destination device 90 and the advertisement publication information providing device 100 through the wired/wireless communication network 2 as described above. It is communicatively connected to at least one of the devices, and may transmit/receive commands/instructions or data to/from or to these devices 50 , 90 , 100 .

2 is a second diagram of an embodiment of an advertisement publication information providing system.

1 and 2, the advertisement publication information system 1 includes one or more advertisement media server devices (50: 50-1 to 50-n, where n is a natural number greater than 1). may include One or more advertisement media server devices (50: 50-1 to 50-n), each of the advertisement media server devices (50: 50-1 to 50-n) at least one web page 59 to the visitor It is prepared to be provided along with advertisements. For example, the advertisement media server devices 50: 50-1 to 50-n may include a search site, a social network site (such as a blog site or a microblog site), a news site, a mail site, an online shopping site or a game site, and the like. It may be provided to operate the same web site, and accordingly, at least one web page 59 of the corresponding web site may be provided to the visitor. In this case, each of the one or more advertisement media server devices 50: 50-1 to 50-n may provide the same webpage 59 to the accessor or provide different webpages 59 to each other. may be The advertisement media server device 50: 50-1 to 50-n may execute the online advertisement requested by the advertiser or the like by further providing the advertisement visually and/or aurally to the visitor along with the provision of the web page 59. . For example, when a visitor accesses the advertisement media server devices 50: 50-1 to 50-n using the terminal device 10 (s1), the advertisement media server devices 50: 50-1 to 50-n ) delivers the webpage 59 of the medium to the terminal device 10 of the visitor, and at the same time provides an arbitrarily selected or fixed banner advertisement to the visitor, or provides a text or image form corresponding to the keyword input by the visitor. By providing the advertisement, the advertisement requested by the advertiser or the like can be executed (s2). The advertisement in the form of a banner or text/image may be provided to the visitor through, for example, a method of being placed in a position of the web page 59 . Accordingly, the advertisement is exposed to the visitor. When the visitor clicks or selects an advertisement such as a banner or keyword exposed by a touch operation, the link set in the banner or keyword is activated, and the visitor's terminal device 10 sends an address (40: 41 to 40 in FIG. 3 ) corresponding to the link. 45) to access at least one destination device 90 (s3). According to an embodiment, the terminal device 10 may pass through the separately provided advertisement information calculating device 70 at least once before the connection (s3) to the destination device 90 . In other words, when a visitor clicks or selects an advertisement such as a banner or keyword exposed by a touch operation, the terminal device 10 first accesses the advertisement information calculation device 70, and the advertisement information calculation device 70 connects to the visitor's After acquiring and recording information related to a visit to the destination device 90 (eg, the Internet address 40: 41 to 45, or metadata included in the Internet address 40: 41 to 45), the terminal device ( 10) and the destination device 90 may be directly connected or may be connected via the advertisement information calculating device 70 . In response to the access of the terminal device 10 , the destination device 90 may transmit at least one web page 99 to be provided by an advertiser or the like to the terminal device 10 of the visitor ( s4 ).

Meanwhile, simultaneously or sequentially with the provision of advertisements, each advertisement media server device 50: 50-1 to 50-n acquires information about individual advertisements, advertisement groups, or advertisements (hereinafter referred to as advertisements, etc.) belonging to the advertisement group. can For example, the advertisement media server device 50: 50-1 to 50-n counts the number of exposures of advertisements (eg, page views of a web page to which advertisements etc. are exposed) or responds to touch or click of advertisements, etc. It is possible to count the number of selections (hereinafter, the number of clicks), and calculate or charge the cost in response to the selection of the advertisement according to the set bar, and obtain the cost calculation or billing result. Here, the advertisement group (which can be expressed as a campaign, etc.) may be a grouping of one or more advertisement(s) to be comprehensively published, managed and/or operated. For example, the advertisement group may be formed by grouping one or a plurality of text or video advertisements to be published in the same manner (eg, keyword advertisement) under a predetermined cost. In this case, if one advertisement group includes a plurality of advertisements that are different from each other, each of the plurality of advertisements may be provided to correspond to different keywords, and the accessor inputs a predetermined keyword into the terminal device 10 to obtain at least one When delivered to the advertisement media server device 50: 50-1 to 50-n of the , at least one advertisement in the same advertisement group may be selectively delivered to the terminal device 10 of the visitor according to the inputted predetermined keyword. Different ad groups may each contain advertisements to be presented to the visitor in different locations (such as different locations on a page or different pages) or in different types for different purposes.

The advertisement media server device (50: 50-1 to 50-n), each independently or dependently, each advertisement media server device (50: 50-1 to 50-n) previously acquired or newly acquired advertisement Information on the advertisement publication information providing apparatus 100 may periodically or aperiodically deliver the information as defined in advance. Delivery of information on advertisements, etc. may be performed according to a request of the advertisement publication information providing apparatus 100 . Here, the information on advertisements, etc. may include information on advertisements, etc. which have been published, are being published, or to be published by the advertisement media server devices 50: 50-1 to 50-n according to the request of the advertiser or the like. Here, the information on advertisements, etc. may be set before or after the advertiser or the administrator of the advertisement media server device 50: 50-1 to 50-n, etc., and information on the execution of each individual advertisement and each It may include at least one of information on the execution of the advertisement group. Specifically, for example, information on advertisements, etc. includes information on the advertisement medium on which the advertisement is published, information on the web page on which the advertisement is exposed (eg, web page address, etc.), and the material of the exposed advertisement (eg, text, stop images and/or moving images), the number of exposures of each advertisement (possible to include at least one advertisement belonging to an advertisement group) (eg, a page view of a web page on which the advertisement is exposed), For example, the number of times the visitor selects or confirms (eg, the number of clicks on advertisements, etc.) and/or costs according to advertisement publication may be included. Here, the cost according to advertisement publication is, for example, a billing amount per click for each of at least one advertisement, or a cost (CPM: Cost Per Mille) for advertisement exposure a certain number of times (eg, 1000 times), The total cost and the like spent during a preset period (eg, 1 day, 1 week, or 1 month, etc.) may be included.

3 is a diagram for explaining an example of accessing different sites according to metadata added to an Internet address.

As described above, the visitor's terminal device 10 may access and visit the destination device 90 through at least one advertisement media server device 50: 50-1 to 50-n (s3), and the destination device In response to the access (s3) of the accessor's terminal device 10, 90 may provide a corresponding web page 99 to the terminal device 10 (s4). More specifically, as shown in FIG. 3 , in the web page 59 provided by the advertisement media server device 50: 50-1 to 50-n, such as a portal site, a website such as an advertiser or an Internet address indicating the same (59-1), a banner advertisement (59-3), or a keyword advertisement (59-5) may appear. In this case, the displayed Internet address 59-1, banner 59-3, keyword advertisement 59-5, etc. may all be displayed on one web page 59, or different web pages 59 ) can also be displayed. If the visitor clicks or touches the Internet address 59-1 displayed on the web page 59 to select it, the terminal device 10 displays the Internet address 41, the displayed Internet address, corresponding to the displayed Internet address 59-1. The destination device 90 is accessed using (which may be the same as or different from that of 59-1), and the destination device 90 sends a web page 96 corresponding to the Internet address 41 used at the time of connection. ) to the terminal device 10 to cause the terminal device 10 to display the web page 96 corresponding to the Internet address 41 to the visitor. If the visitor selects the banner advertisement 59-3 and the terminal device 10 accesses the destination device 90 through the Internet address 43 set in the selected banner advertisement 59-3, the destination device 90 ) may transmit the web page 97 corresponding to the Internet address 43 set in the banner advertisement 59-3 selected by the visitor to the terminal device 10 . In addition, if the visitor clicks or touches the displayed keyword advertisement 59-5 to select it, the terminal device 10 uses the Internet address 45 corresponding to the keyword advertisement 59-5 to the destination device 90 In response, the destination device 90 may call the web page 98 for the Internet address 45 corresponding to the keyword advertisement 59-5 and transmit it to the terminal device 10 in response. In this case, the web page 96 for the address 41 corresponding to the Internet address 59-1, the web page 96 for the address 43 corresponding to the banner 59-3, and the keyword advertisement The web page 98 for the address 45 corresponding to (59-5) may be all the same or all different according to settings of an advertiser or the like, and some may be the same and some may be different. For example, each of the web pages 96 , 97 , and 98 provided according to the access path (ie, the addresses 41 , 43 , 45 used) may have different displayed prices or suggested benefits. . In addition, the address 41 corresponding to the Internet address 59-1, the address 43 corresponding to the banner 59-3, and the address 45 corresponding to the keyword advertisement 59-5 may also be different from each other. can In other words, the addresses 41 , 43 , and 45 used for visiting the destination device 90 may also be different according to each access path. According to an embodiment, each of the addresses 41 , 43 , and 45 may further include metadata (which may be expressed as a tag or the like). More specifically, for example, the Internet address 41 corresponding to the displayed Internet address 59-1 further includes first metadata, and the Internet address 43 corresponding to the banner 59-3 is the first It includes second metadata different from the metadata, and the Internet address 45 corresponding to the keyword advertisement 59-5 may include third metadata different from the first and second metadata. Since the Internet addresses 41, 43, and 45 corresponding to the respective access paths include different metadata, the Internet addresses 41, 43, and 45 used for the access are also different. According to an embodiment, these metadata may be formed by using letters, symbols, and/or numbers alone or in combination. Also, the metadata may include only one piece of information or a plurality of pieces of information. In the case of including a plurality of pieces of information, the metadata uses a separate delimiter (for example, a slash sign (/), a backslash sign (\), or an and sign (&)) to separate each of the plurality of pieces of information. It may further include, and each piece of information in the metadata may be distinguished by these delimiters inserted between each piece of information. These identifiers may be used to distinguish the domain name of the advertising media site from the metadata. The information included in the metadata may include information on a path visited by the terminal device 10 . For example, the metadata includes information about an advertisement medium that provided the selected link or advertisement 59-1, 59-3, 59-5 according to a click or touch, the link or advertisement 59-1, 59-3. , 59-5) are exposed on the web page, information on the advertisement group to which the selected advertisements 59-1, 59-3, 59-5 belong, and the selected advertisements 59-1, 59-3, 59- 5) Before selecting the material, link or advertisement (59-1, 59-3, 59-5), keywords entered by the visitor and/or information about the visitor (age, gender, occupation, or access region, etc.) may include However, the information included in the metadata is not limited thereto, and may include other information(s) other than these according to an arbitrary selection of a designer, an administrator of the advertisement media server device 50, or an advertiser.

When the terminal device 10 visits the destination device 90 , in response to the visit, the destination device 90 may acquire information related to the visit of the at least one terminal device 10 (hereinafter, visit information). In this case, the destination device 90 may obtain visit information for all visits of the terminal device 10 whenever the terminal device 10 is visited, or may acquire visit information for some visits among all visits. . Here, the visit information is, for example, information on the visit path (ie, information on the advertisement medium or the web page 59 on which the advertisements 59-1, 59-3, 59-5 are exposed, etc.), the selected Links or advertisements (59-1, 59-3, 59-5)-related information (eg, creatives or affiliated advertisement groups, etc.) and/or information related to visitors (such as the gender or region of the visitor) may include The visit information may be defined by a designer, an advertiser, or the like.

According to an embodiment, the destination device 90 may acquire visit information for each of the at least one terminal device 10 based on the metadata. Here, the metadata may be added to the Internet addresses 40: 41, 43, 45 corresponding to links activated according to the selection operation of the accessor, as described above. However, the metadata may be delivered to the destination device 90 via a method other than the Internet address 40: 41, 43, 45. For example, the metadata is separately generated by the advertisement media server device 50: 50-1 to 50-n in response to the selection of the user's link or advertisement 59-1, 59-3, 59-5. After that, it may be directly or indirectly transferred to the destination device 90 . For example, in the case of acquiring metadata through the Internet address (40: 41, 43, 45), the destination device 90, at least one terminal device 10, the advertisement media server device (50: 50- 1 to 50-n), Internet addresses 41 , 43 , 45 corresponding to each visit of the terminal device 10 , that is, links or advertisements 59-1 and 59- selected by the visitor clicking or touching 3, 59-5) corresponding to the Internet addresses 41, 43, and 45 may be obtained to collect information on the Internet addresses 41, 43, and 45 (hereinafter, address information). The destination device 90 obtains metadata (for example, at least one of the first to third metadata) from the collected address information, and from the obtained metadata, one piece of information included in the metadata or a separator is identified. By extracting a plurality of pieces of information and determining the extracted one or more pieces of information as visit information, visit information for at least one terminal device 10 may be obtained. The acquisition of address information, metadata, and/or visit information may be performed whenever the terminal device 10 visits the destination device 90 , or at a certain period, at a specific time, or for a specific period according to a predefined setting. It may also be performed during Address information, metadata, or visit information extracted from metadata obtained by the destination device 90 is stored in or connected to a storage medium ( For example, it may be temporarily or non-temporarily stored in a main memory device or an auxiliary memory device, and/or transmitted to the advertisement publication information providing device 100 . In addition, if necessary, address information, metadata, or visit information may be transmitted to the advertisement information calculation device 70 , and in this case, these information may not be transmitted to the advertisement publication information providing device 100 .

The destination device 90 may further acquire information (hereinafter, action information) on an action taken by the accessor when the terminal device 10 is visited. Here, the action taken by the visitor may be defined by a designer or advertiser, and for example, purchase, membership registration, member authentication, membership withdrawal, service request, consultation request, experience application, event application, post or web page, etc. may include browsing and/or moving to other websites. According to an embodiment, the behavior information may include individual or total sales obtained according to the behavior of the accessor. The behavioral information may be acquired and stored corresponding to at least one of address information, metadata, and visit information, and may be acquired for every visit or may be acquired for only some visits.

According to an embodiment, the destination device 90 may further calculate and obtain at least one indicator related to an advertisement (eg, an indicator capable of indicating advertisement performance, hereinafter, an advertisement indicator) based on the visit information. Here, the advertisement indicator may include a conversion rate (CVR). Here, the conversion rate may include a result of counting an action taken by the visitor compared to the number of visits, or may include sales compared to the number of visits. For example, the conversion rate may include a conversion rate for each individual advertisement, a conversion rate for each advertisement group, a conversion rate for each advertising medium, a conversion rate for each material such as text or image, and/or a conversion rate for each type of advertisement such as banner or keyword advertisement. In addition to these, the advertisement indicator may include a conversion rate defined in various ways according to the selection of a designer or advertiser. In addition, the advertisement indicator may include various types of other indicators specifically designed to evaluate the performance of the advertisement in addition to the conversion rate. If necessary, the destination device 90 receives information about advertisements, etc. from at least one advertisement media server device 50-1 to 50-n, for calculation of advertisement indicators, and receives information about the received advertisements, etc. An advertisement index may be calculated by using it together with at least one of address information, metadata, and visit information.

The advertisement information calculating device 70 may calculate and obtain an advertisement index or the like. For example, the advertisement information calculating device 70 may include information on advertisements obtained by the advertisement media server device 50: 50-1 to 50-n and/or address information and visit information obtained by the destination device 90 (for example, metadata) or behavior information may be received, and at least one advertisement indicator may be calculated and obtained based on the received information. As another example, when the terminal device 10 accesses the destination device 90 , the advertisement information calculation device 70 directly obtains the Internet address 40: 41, 43, 45 used by the terminal device 10 . and extracts metadata and visit information from the Internet address (40: 41, 43, 45), receives behavioral information corresponding to the visit information at the same time or at this time, from the destination device 90, and advertises information on advertisements, etc. After receiving from the media server device 50: 50-1 to 50-n, the advertisement index may be calculated using information on visit information, behavior information, advertisement, and the like. In this case, the terminal device 10 may or may not be configured to access the destination device 90 via the advertisement information calculating device 70 . The advertisement index obtained by the advertisement information calculation device 70 may include the conversion rate as described above, for example, the conversion rate for individual advertisements or advertisement groups, the conversion rate for each advertisement medium, the conversion rate for each material, and the conversion rate for each advertisement type. may include at least one of The advertisement index obtained by the advertisement information calculation device 70 may be transmitted to at least one of the advertisement publication information providing device 100 and the destination device 90 according to a predefined setting.

4 is a block diagram of an embodiment of an apparatus for providing advertisement publication information.

The advertisement publication information providing apparatus 100 may generate information to provide a basis for advertisements published by at least one advertisement medium server apparatus 50: 50-1 to 50-n to an advertiser or the like. More specifically, for example, the advertisement publication information providing device 100 combines information on advertisements published by the advertisement media server device 50: 50-1 to 50-n, and reports a report based on the combination result. After creation, it may be provided to provide it to an advertiser or the like. According to an embodiment, the apparatus 100 for providing advertisement publication information includes a communication unit 101 , an input/output unit 103 , a storage unit 105 , and a processor 110 , as shown in FIG. 4 . can do.

The communication unit 101 performs wired or wireless communication with at least one of the at least one advertisement media server device 50: 50-1 to 50-n, the advertisement information calculating device 70, and the destination device 90 to transmit information. It is provided so that the collected or acquired information can be transmitted to the outside. The communication unit 101 transmits at least one data 51 (eg, information on advertisements, hereinafter referred to as media server origin data) from at least one advertisement media server device 50: 50-1 to 50-n. can receive In addition, according to the embodiment, the communication unit 101 receives data 71 from the advertisement information calculation device 70, for example, at least one of advertisement indicators, address information, metadata, and visit information, hereinafter calculation device origin data. ) and/or data 91 from the destination device 90 (eg, at least one of address information, metadata, visit information, and behavior information, hereinafter referred to as destination device origin data) may receive more. In addition to the above, the communication unit 101 may further receive at least one data or instruction/command necessary for the operation of the advertisement publication information providing apparatus 100 from an external device (eg, the terminal device 19). . For example, the communication unit 101, an authentication number or identification number for accessing an application programming interface (API) provided by each device 50 , 70 , 90 , an arithmetic expression related to an advertisement index, or Constants, information on how to receive reports (e.g., mail, dashboard or messenger service, etc.) It is also possible to receive information and/or data for prediction (hereinafter, analysis target data (22 in FIG. 6)), etc. setting change criteria, etc.) may be received. In addition, the communication unit 101 transmits various data such as at least one application (which may be referred to as an app, program, or software, etc.) or a learning model 163a prepared for the operation of the processor 110 to the terminal device 19 or an external device. It may be received from another device (not shown, for example, a server device for management provided for update, etc.). In addition, the communication unit 101 may transmit the generated report or the trained learning model 163a to the terminal device 19 such as an advertiser or a management server device.

The input/output unit 103 may receive various data, instructions/commands, applications, or the like, or visually or aurally output information obtained by the advertisement publication information providing apparatus 100 to the outside. For example, the input/output unit 103, like the communication unit 101, the authentication number for the application programming interface of each device (50, 70, 90), information about the advertisement indicator to be recorded in the report, or a report Information on a method or account to be provided, data to be analyzed 22 , various instructions related to advertisement or advertisement execution, etc. may be input from a user or administrator of the advertisement publication information providing apparatus 100 . The input/output unit 103 may include an input unit and an output unit, and the input unit may include, for example, a keyboard, a mouse, a tablet, a touch screen, a touch pad, a scanner, an image capturing module, a microphone, a trackball, and/or a trackpad. The output unit may include, for example, a display, a printer device, a speaker device, and/or an image output terminal. In addition, the input/output unit 103 may include a data input/output terminal capable of transmitting and receiving data from an external device (eg, a memory device). Each of the input/output units 103 may be provided integrally with the advertisement publication information providing apparatus 100 or may be provided to be physically separable. The administrator of the advertisement publication information providing apparatus 100 may input set values or various data through the input/output unit 103 , or may visually or aurally check the generated report.

The storage unit 105 may temporarily or non-temporarily store data and the like. The storage unit 105 may include, for example, at least one of a main memory device and an auxiliary memory device. The main memory device may be implemented using a semiconductor storage medium such as ROM and/or RAM, and the auxiliary memory device includes a flash memory device, a secure digital (SD) card, a solid state drive (SSD, It may be implemented using at least one storage medium capable of permanently or semi-permanently storing data, such as a solid state drive), a hard disk drive (HDD), and/or an optical media. According to an embodiment, the storage unit 105 may store data from different sources, and the data from different sources may be data collected by the operation of the information collection unit 120 . For example, the storage unit 105 may store the media server origin data 51 collected from each of the advertisement media server devices 50: 50-1 to 50-n. In this case, the media server origin data 51 is information about the advertisement media server device 50: 50-1 to 50-n itself that provided the data 51 (for example, the advertisement media server device 50: identification numbers for 50-1 to 50-n)). In addition, the storage unit 105 may store the destination device origin data 91 collected from one destination device 90 or from two or more different destination devices 90 according to a setting and/or It is also possible to store the computing device origin data 71 collected from one or more advertisement information computing devices 70 . According to an embodiment, the storage unit 105 may not store at least one of the arithmetic device origin data 71 and the destination device origin data 91 . The storage unit 105 may further store at least one learning model 163a used by the processor 110 (eg, the prediction unit 160 ). At least one learning model 163a may or may not be trained by the processor 110 . At least one learning model 163a is, for example, a deep neural network (DNN), a convolutional neural network (CNN), a recurrent neural network (RNN), a deep trust neural network (DBN). , Deep Belief Networks, Deep Q-Networks, Long Short Term Memory (LSTM), Generative Adversarial Networks (GANs) and/or Conditional Generative Adversarial Networks (cGANs) : Conditional GAN) may include at least one learning model, but is not limited thereto. Also, the storage unit 105 may store at least one application. The application stored in the storage unit 105 may be prepared in advance by a designer through the input/output unit 103 and stored in the storage unit 105, or through an electronic software distribution network accessible through a wired or wireless communication network. It may be acquired or updated.

The processor 110 is provided to perform at least one operation and/or control operation related to the operation of the advertisement publication information providing apparatus 100 . For example, the processor 110 runs an application stored in the storage unit 105 and performs a predefined operation, determination, processing and/or control operation, etc. to generate a report on advertisement publication information and/or It is possible to make predictions related to advertising execution. According to one embodiment, the processor 110, for example, a central processing unit (CPU, Central Processing Unit), a micro controller unit (MCU, Micro Controller Unit), a microcomputer (Micom, Micro Processor), an application processor (AP) , Application Processor), an electronic control unit (ECU, Electronic Controlling Unit), and/or other electronic processing devices capable of various arithmetic processing and generation of control signals, and the like. These devices may be implemented using, for example, one or two or more semiconductor chips.

According to an embodiment, the processor 110 includes the information collection unit 120 , the collection information combination unit 140 connected to the information collection unit 120 , and the prediction unit 160 connected to the collection information combination unit 140 . ) may be included. At least one of the information collection unit 120 and the prediction unit 160 may be omitted. At least two of the information collection unit 120 , the collection information combination unit 140 , and the prediction unit 160 may be physically or logically separated. When physically separated, at least two of the information collection unit 120 , the collection information combination unit 140 , and the prediction unit 160 may be implemented by different electronic processing devices (semiconductor chips, etc.).

According to an embodiment, the information collection unit 120 may include at least one of an API connection unit 121 and a web crawling processing unit 123 . The API connection unit 121 uses an application programming interface provided by at least one of each of the advertisement media server devices 50: 50-1 to 50-n, the advertisement information calculation device 70 and the destination device 90, respectively. The information 51 , 71 , and 91 may be obtained from at least one of the advertisement medium server device 50 : 50 - 1 to 50 -n of the advertisement information calculating device 70 , and the destination device 90 . Specifically, if at least one of the devices 50, 70, and 90 provides an application programming interface to provide data, the API connection unit 121 may program at least one of the devices 50, 70, and 90. Using the interface, data may be obtained from each of the devices 50 , 70 , and 90 , and information 51 , 71 , and 91 necessary for generating a report may be collected. In order for the API connection unit 121 to use the application programming interface of each device 50 , 70 , and 90 , the user of the advertisement publication information providing device 100 , etc., may apply an application through the input/output unit 103 or the communication unit 101 . Access rights can also be pre-entered into the programming interface. For example, the user or the like inputs an identification number or authentication number for accessing the application programming interface in advance, so that the API connection unit 121 receives the information 51 , 71 , and 91 from each of the devices 50 , 70 , 90 . It can also be used to facilitate the collection of The collection of information 51 , 71 , and 91 of the API connection unit 121 may be performed periodically or aperiodically. The API connection unit 121 may collect these information 51 , 71 , 91 due to manual operation by a user or the like, or may automatically collect these information 51 , 71 , 91 at a predefined time point. The web crawling processing unit 123 provides a web page provided by each of the advertisement media server devices 50: 50-1 to 50-n, a web page provided by the advertisement information computing device 70, and a destination device 90 provided information 51 , 71 , and 91 necessary for report generation may be collected by duplicating at least one of the web pages to be used and extracting at least one data from the duplicated web page. Here, the web page provided by the advertisement media server device 50: 50-1 to 50-n may be a web page including information on the above-described advertisement, etc., and the web page provided by the advertisement information calculating device 70 is It may be a web page including an advertisement indicator, and/or the web page provided by the destination device 90 may be a web page including at least one of address information, metadata, visit information, behavior information, and an advertisement indicator. have. According to an embodiment, the web crawling processing unit 123 is an advertisement media server device 50: 50-1 to 50-n, an advertisement information computing device 70 and/or a destination device 90 providing an application programming interface and If not, web crawling may be performed from each of these devices 50 , 70 , 90 . That is, the API connection unit 121 connects to the advertisement media server device 50: 50-1 to 50-n, the advertisement information calculation device 70 or the destination device 90, and the connected advertisement media server device 50: 50-1 to 50-n), when the advertisement information computing device 70 or the destination device 90 provides an application programming interface, logically or physically to the web crawling processing unit 123 through a physical signal in such a situation information is transmitted, and the web crawling processing unit 123 performs web crawling for the advertisement media server device 50: 50-1 to 50-n, the advertisement information calculation device 70 or the destination device 90 in response thereto By doing so, it is possible to collect information 51 , 71 , 91 about these devices 50 , 70 , 90 . The collected information 51 , 71 , and 91 may be transmitted to the storage unit 105 or the collection information combination unit 140 .

The collection information combination unit 140 generates a report for displaying advertisement publication and performance based on the information 51 , 71 , and 91 stored in the storage unit 105 after the information collection unit 120 collects or collects the information. can create To this end, the collection information combination unit 140, according to an embodiment, may include a media information acquisition unit 141 , a corresponding information acquisition unit 143 , a matching processing unit 145 , and a report generation unit 147 . . The medium information obtaining unit 141 may obtain the information 51 on the advertisement medium on which the advertisement has been published from the information collecting unit 120 or the storage 105 . For example, the medium information obtaining unit 141 obtains the information 51 about the advertisement medium server device 50: 50-1 to 50-n on which the advertisement is published, for example, the number of impressions of the advertisement; Information on advertisements, such as information on the web page to which the advertisement is exposed, the material of the exposed advertisement, the number of clicks of the advertisement, or advertisement execution cost, etc. may be acquired. In this case, the medium information obtaining unit 141 is based on the identification number for the advertisement medium server device (50: 50-1 to 50-n) each of the advertisement media server device (50: 50-1 to 50-n) (50: 50-1 to 50-n) It can also be obtained by identifying According to an embodiment, the medium information obtaining unit 141 may include one or two advertisement media server devices 50: 50-1 to 50-n among a plurality of advertisement media server devices 50: 50-1 to 50-n based on the identification number. It is also possible to selectively obtain information 51 originating from 50-n). The correspondence information acquisition unit 143 may acquire information to be matched with the media server origin data 51 (hereinafter, corresponding information) from the information collection unit 120 or the storage unit 105 . Here, the corresponding information may include data included in at least one of the computing device origin data 71 and the destination device origin data 91 . For example, the corresponding information includes at least one piece of address information, at least one piece of metadata obtained from at least one piece of address information or a separate path, at least one piece of visit information obtained from at least one piece of metadata, and at least one It may include at least one of behavioral information performed in response to a visit of , and an advertisement index calculated based on the information. According to an embodiment, when the address information is obtained from the information collecting unit 120 or the storage unit 105 , the corresponding information obtaining unit 143 extracts metadata from the obtained address information and visits the extracted metadata. Information may be acquired, or, when metadata is acquired from the information collection unit 120 or the storage unit 105 , visit information may be acquired from the acquired metadata. The collection result of the medium information obtaining unit 141 and the corresponding information obtaining unit 143 may be transmitted to the matching processing unit 145 .

5 is a diagram for describing an operation of a matching processing unit according to an exemplary embodiment.

The matching processing unit 145 includes the correspondence information obtaining unit 143, the correspondence information corresponding to the advertisement medium provided with the media server origin data 51 and the media server origin data 51 (eg arithmetic device origin data 71 and at least one of the destination device origin data 91).

As shown in FIG. 5 , the matching processing unit 145 includes information about the advertisement medium itself corresponding to the previously collected media server origin data 51 (that is, the advertisement medium in which the media server origin data 51 is collected). The identification number of the server device 50) may be obtained by receiving it from the media information obtaining unit 141 (145-1). In this case, if a plurality of media server origin data 51 is collected, identification numbers of one or more advertisement media server devices 50 may be obtained correspondingly. In addition or sequentially, the matching processing unit 145 may also acquire one or more media server origin data 51 together.

Visit information and behavior information may be acquired from the corresponding information acquiring unit 143 prior to, following, or simultaneously with the acquisition process of one or more media server origin data 51 and information on the advertisement medium itself. (145-2).

When the visit information is obtained, the matching processing unit 145 may perform a data matching process by comparing the information on the advertisement medium itself with the visit information (145-4).

More specifically, the matching processing unit 145 provides information on a visit route from the acquired visit information (eg, a link or advertisement 59-1, 59-3, 59-5 selected according to a click or touch by a visitor). Detecting information on advertisement media), comparing the detected information with identification numbers for identifying one or more advertisement media simultaneously or sequentially, and comparing the detected information with an advertisement medium corresponding to the detected information (eg, advertisement on a visiting path) An identification number of an advertisement medium having the same name or address as the medium) can be obtained. Accordingly, the matching processing unit 145 can match the advertisement medium and the corresponding data.

Also, the matching processing unit 145 may determine data corresponding to each other through a matching result and match the data. Here, the data corresponding to each other may include, for example, media server origin data 51 and destination device origin data 91 , and/or media server origin data 51 and computing device origin data 91 . ) may be included. More specifically, for example, the matching processing unit 145 obtains the media server origin data 51 regarding the advertisement medium identification number corresponding to the detected information, and obtains the media server origin data 51 corresponding to the visit information. determine, and may match the media server origin data 51 and the destination device origin data 91 with each other, or match the media server origin data 51 and the computing device origin data 91 . In this case, the matching processing unit 145 may match all or part of the collected data 51 , 71 , and 97 with each other as set by a designer or advertiser. For example, the matching processing unit 145 may match all or part of the media server origin data 51 with all or part of the destination device origin data 91 with each other and/or all of the media server origin data 51 . A part may be matched with all or part of the computing device origin data 91 .

According to an embodiment, the matching processing unit 145 may further calculate at least one advertisement indicator based on the matching result ( 145 - 4 ). Here, the advertisement indicator may be preset or directly defined by an advertiser or the like. For example, the advertisement indicator may include at least one of the above-described conversion rates, and also, an advertisement cost relative to the number of purchases defined by an advertiser, etc., a click through rate (CTR) versus an impression, or a return on advertising cost (ROAS). Ad Spend), etc. may be included. If the advertisement index has already been obtained by the advertisement information calculating device 70 , the matching processing unit 145 may not perform an operation on the advertisement index. The matching processing unit 145 may perform an advertisement index calculation using data of the media server origin data 51 (eg, the number of advertisement impressions, the number of advertisement clicks, and/or advertisement publication cost). In addition, the matching processing unit 145 may obtain behavior information corresponding to the matched visit information, and calculate an advertisement index based thereon. If necessary, the matching processing unit 145 may count all or part of the behavior information, and may perform an advertisement index calculation using the counting result. For example, the matching processing unit 145 selects advertisement information corresponding to a specific classification (eg, a material or advertisement group desired by an advertiser, etc.) from among advertisement information corresponding to a specific advertisement medium, and then selects the selected advertisement information. After further selecting behavioral information corresponding to a specific behavior (eg, purchase or membership registration) from among behavioral information corresponding to advertisement information, the selected behavioral information is counted and advertisement indicators are obtained based on the counting result You may. In this case, the matching processing unit 145 may obtain a desired advertisement index by calculating a ratio of a specific action belonging to a specific category to the advertisement exposure by dividing the number of impressions or advertisement publication cost of the advertisement of the corresponding category by the counting result. According to an embodiment, the result of counting all or part of the behavior information may be transmitted from the destination device 90 or the advertisement information calculating device 70 .

The advertisement indicator calculation result may be transmitted to the report generating unit 147, and in this case, the matching result may also be transmitted. According to an embodiment, the advertisement index calculation result may be transmitted to the data acquisition unit 161 of the prediction unit 160 .

On the other hand, the matching processing unit 145 compares the information on the advertisement medium itself with the visit information, and when there is no data corresponding to each other, it is determined that an error occurs, and a predefined operation can be performed in response ( 145-5). For example, in response to the occurrence of the error, the matching processing unit 145 may transmit the fact that the error has occurred to the user's terminal device or the terminal device 19 such as an advertiser through the communication unit 101 or the input/output unit 103 . For another example, when an error occurs, the matching processing unit 145 collects data 51 , 71 , 91 from the advertisement media server device 50 : 50 - 1 to 50 - n or the destination device 90 . It is determined that this has not yet been completed, the matching process for the data 51, 71, 91 and the process of obtaining advertisement indicators are temporarily suspended, and after a predefined time has elapsed, information about the advertisement medium itself and It may be designed to compare visit information again.

The report generator 147 may generate at least one report according to a selection of a designer or an advertiser. The generated report may be generated as a text file, an image file, a word processor file, a spreadsheet file, or a presentation file according to an embodiment. The report generating unit 147 may include, for example, the media server origin data 51 , the destination device origin data 91 , and at least one advertisement calculated by the matching processing unit 145 or the advertisement information calculating unit 70 . A report can be created by combining indicators and the like. Specifically, for example, the report generating unit 147 includes information about advertisements, etc. of the media server origin data 51 (name of advertisement medium, advertisement exposure page, page views, number of clicks, cost or advertisement group to which it belongs); A report may be generated by combining behavior information (purchase, membership subscription, service request, etc.) of the destination device origin data 91 corresponding thereto, and an advertisement index corresponding thereto. According to an embodiment, the report generating unit 147 may generate a report using the computing device origin data 71 instead of the destination device origin data 91 .

The report generated by the report generating unit 147 may be transmitted or output to the outside through the communication unit 101 or the input/output unit 103, for example, in the form of a dashboard or a message according to a predefined definition. may be provided to the terminal device 19 such as an advertiser. When the report is provided through the dashboard, the advertiser, etc., at a desired point in time, receives data from the advertisement publication information providing device 100 or other information processing device (not shown) that has received data from the advertisement publication information providing device 100, such as a terminal device ( 19), you can check the contents of the generated report after connecting. In the case of using a messenger service-based message, the report may be regularly or irregularly delivered to the terminal device 19 such as an advertiser, and accordingly, the advertiser, etc. can check the occurrence of abnormal situations or changes in advertisement execution in real time. there will be

The above-described operation of the collection information combination unit 140 may be performed periodically or may be performed aperiodically, for example, may be performed according to the manipulation of a designer or a user. In addition, the collection information combination unit 140 may always generate a report including information of the same item, and/or may generate a report including information of different items periodically or aperiodically. For example, in the latter case, the collection information combination unit 140 generates a report including the conversion rate for the number of purchases compared to the advertising cost in normal times, and at a certain point in time, generates a report that further includes the conversion rate for the sales compared to the advertising cost. may work to do so.

The prediction unit 160 may obtain a prediction result based on the collected information 51 , 71 , and 91 . Specifically, the prediction unit 160 may include a data acquisition unit 161 , a learning processing unit 163 , and a result output unit 165 .

The data acquisition unit 161 may acquire the media server origin data 51 . As described above, the media server origin data 51 may include information on advertisements such as advertisement media, exposed web pages, impressions or clicks, and the like. The data acquisition unit 161 may further acquire the at least one advertisement indicator calculated by the matching processing unit 145 , and may further acquire the destination device origin data 91 or the computing device origin data 71 . The destination device origin data 91 may include visit information or behavior information as described above, and the computing device origin data 71 may include at least one advertisement indicator. The data acquired by the data acquisition unit 161 may be transmitted to the learning processing unit 163 .

6 is a diagram for explaining an operation of a learning processing unit according to an embodiment.

As shown in FIG. 6 , the learning processing unit 163 includes at least one existing collection data (20-1 to 20-K, where K is a natural number greater than 1) and at least one existing collection data 20-1. to 20-K) using at least one existing analysis data 21-1 to 21-K to train the learning model 163a (s10) and/or new analysis target data 22 Prediction may be performed by obtaining the prediction result data 24 by applying the trained learning model 163a (s22). Here, the existing collection data 20-1 to 20-K may include the media server origin data 51, and the existing analysis data 21-1 may be calculated by the matching processing unit 145 or have a computing device origin. At least one advertisement indicator (eg, conversion rate) included in the data 71 may be included. According to an embodiment, the existing analysis data 21-1 may include destination device origin data 91 . For example, the learning processing unit 163 may collect existing collected data 20-1 to 20- such as media, clicks, page views and/or cost, etc. from the media server origin data 51 acquired by the data acquisition unit 161. K), and after acquiring the existing analysis data 21-1 to 21-K such as at least one advertisement indicator, it is possible to train the learning model 163a using these information (s10). The training of the learning model 163a may be performed whenever the data 51 , 71 , and 91 are collected, may be performed at a predefined time point or according to a predefined period, or manually according to an operation of a user, etc. may be performed. Later, when the analysis target data 22 is input according to the manipulation of the user or advertiser, the learning processing unit 163 applies the input analysis target data 22 to the trained learning model 163a, and thus the prediction result Data 24 is obtained. The prediction result data 24 may include at least one advertisement indicator corresponding to the input analysis target data 22 .

The result output unit 165 may output the prediction result data 24 and transmit it to the report generation unit 147 . The report generator 147 may generate a report to further include the prediction result data 24 in response, or may generate a report including only the prediction result if necessary.

The above-described advertisement publication information providing apparatus 100 may be implemented using one information processing apparatus as described above, or may be implemented using a combination of two or more information processing apparatuses. When two or more information processing apparatuses are used in combination, at least two of the respective parts 120 , 140 , 160 and the storage unit 105 of the processor 110 may be implemented by different information processing apparatuses.

Hereinafter, an embodiment of a method for providing advertisement publication information will be described with reference to FIG. 7 .

7 is a flowchart of an embodiment of a method for providing advertisement publication information.

7, when the visitor accesses the advertisement media server device, the advertisement media server device provides at least one web page of the advertisement media website to the visitor, and at the same time, at least one advertiser has requested at least one One advertisement may be provided by placing it in at least one location on the web page ( 400 ). Accordingly, at least one advertisement is exposed to the visitor. Here, the at least one advertisement may include a banner advertisement, a pop-up advertisement, and/or a keyword advertisement, and may be an advertisement belonging to at least one advertisement group.

The visitor may select by clicking or touching at least one advertisement displayed on the web page according to the selection ( 402 ). The advertisement medium server device may count the selection of the advertisement in response and may calculate, settle or charge a cost corresponding to the advertisement selection.

According to the selection of at least one advertisement, the destination device and the terminal device are connected through the Internet address set in the at least one advertisement, and a web page corresponding to the Internet address is provided from the destination device to the terminal device ( 404 ). According to an embodiment, the destination device and the terminal device may be connected to each other via the advertisement information calculating device.

The destination device may obtain at least one of visit information and behavior information at the same time as the terminal device accesses and provides the web page or after the terminal device accesses and provides the web page ( 408 ). The acquisition of the visit information is performed in response to a visit of the terminal device, and may be acquired every time or aperiodically in response to the visit of the terminal device. Here, the visit information may be obtained from metadata, and the metadata may be transmitted to the destination device by being included in the Internet address used to access the terminal device, or may be delivered through other messages generated by the advertisement media server device. . Metadata may include, for example, one or two or more pieces of information formed using letters, symbols, and/or numbers. may include Visit information may include, for example, information about the advertising medium that provided the link or advertisement selected according to the click or touch, information about the web page to which the link or advertisement was exposed, information about the advertisement group to which the selected link or advertisement belongs, information about the selected advertisement. Various information to be transmitted, such as a material of a link or advertisement, a keyword input by a visitor prior to selection of a link or advertisement, or information about a visitor, etc. may be included, and these may be included in metadata. In addition, the acquisition of behavior information may be acquired according to the behavior of a visiting visitor. Here, the behavior of the visitor may include purchase, membership registration, service request, consultation request, experience application, event application, viewing of posts or webpages, etc. and/or moving to other websites, as defined in advance. and may include the amount of sales according to the behavior of the accessor.

The advertisement publication information providing apparatus may periodically or aperiodically access the advertisement medium server apparatus and the destination apparatus ( 410 ), and collect necessary data from each of the advertisement medium server apparatus and the destination apparatus ( 412 ). According to an embodiment, the advertisement publication information providing device may collect necessary data using an application programming interface provided by the advertisement media server device and/or the destination device, and use web crawling to the advertisement media server device or the destination device. We may collect necessary data from web pages provided by In this case, web crawling may be performed when the advertisement media server device or the destination device does not provide an application programming interface. Necessary data may include, for example, media server origin data obtained from an advertisement media server device (for example, information about advertisements such as advertisement medium, advertisement exposure web page, material, number of impressions, number of clicks, etc.), It may include destination device origin data (eg, address information, metadata, visit information and/or behavior information, etc. of the destination device). According to an embodiment, the advertisement publication information providing device may collect advertisement indicators from the destination device. In addition, the advertisement publication information providing device may collect computational device origin data (eg, visit information or advertisement index, etc.) from the advertisement information computing device in addition to or instead of the destination device.

The advertisement publication information providing apparatus obtains information on the advertisement medium, simultaneously or sequentially obtains corresponding information to be matched with the information on the advertisement medium ( 412 ), and the obtained information on the advertisement medium and the corresponding information on the basis of this ( 412 ) can be matched (414). Here, the correspondence information may include at least one of address information, metadata, visit information, behavior information, and an advertisement index calculated based on the information. According to an embodiment, the apparatus for providing advertisement publication information obtains an identification number of an advertisement medium (eg, a name of an advertisement medium or a symbol corresponding thereto, etc.) information is obtained and the obtained information is compared with one or more advertisement medium identification numbers to detect a corresponding advertisement medium identification number among a plurality of advertisement medium identification numbers, and an advertisement medium corresponding to the corresponding information (ie, advertisement media server device). Then, the advertisement publication information providing device acquires the media server origin data of the corresponding advertisement media server device, and all or part of the media server origin data is all or part of the corresponding corresponding information (eg, the destination device origin data or the computing device origin data). Or you can match some. If address information or metadata is obtained, the apparatus for providing advertisement publication information may first obtain visit information therefrom.

The advertisement publication information providing apparatus may further calculate an advertisement index ( 416 ). Here, the advertisement index may include, for example, a conversion rate, an advertisement cost compared to the number of purchases, a click-through rate compared to an exposure, and/or sales compared to an advertisement cost according to selection or definition of an advertiser or the like. For example, the apparatus for providing advertisement publication information may obtain behavior information corresponding to the matched visit information, and may obtain an advertisement index by counting all or part of the behavior information according to a predefined definition. In this case, the advertisement publication information providing device selects behavioral information corresponding to a specific classification and/or a specific behavior from among advertisement information corresponding to a specific advertisement medium, and then counts the selected behavioral information and based on the counting result It is also possible to obtain advertising metrics.

When the matching process 414 and the advertisement indicator operation 416 are finished, a report according to the matching result may be generated in response thereto ( 418 ). The report may be transmitted and output to a user or an advertiser through an input/output unit or a communication unit ( 420 ). The report may be provided to an advertiser or the like based on, for example, mail, a dashboard, or a messenger service.

The method for providing advertisement publication information according to the above-described embodiment may be performed according to a predefined short or long period, or may be performed by a manual operation of a user or the like.

8 is a flowchart of another embodiment of a method for providing advertisement publication information.

Referring to FIG. 8 , the apparatus for providing advertisement publication information may acquire collected data and analysis data corresponding to the collected data ( 430 ). The collected data may include, for example, at least one of information collected from an advertisement medium server device, an advertisement information calculation device, and/or a destination device, and the analysis data is generated by the advertisement information calculation device or the advertisement publication information providing device. It may include the calculated advertisement indicator.

The learning model is trained by applying the collected data and the analysis data to the at least one learning model ( 432 ). For example, a learning model can be trained based on advertising metrics corresponding to media, clicks, page views and/or cost, and the like. Training of the learning model can be repeated continuously.

If the analysis target data is input by the user or advertiser ( 434 ), the advertisement publication information providing device may input the analysis target data into the learning model to obtain a prediction result for the advertisement index based on the learning model ( 436 ). .

When the prediction result for the advertisement indicator is obtained, the advertisement publication information providing apparatus may generate a new report by itself or by adding it to the report obtained through FIG. 7 ( 438 ). The generated report may be delivered to a user or an advertiser through an input/output unit or a communication unit ( 440 ).

The advertisement publication information providing method according to the above-described embodiment may be implemented in the form of a program that can be driven by a computer device. Here, the program may include program instructions, data files, and data structures alone or in combination. The program may be designed and manufactured using machine code or high-level language code. The program may be specially designed to implement the above-described method, or may be implemented using various functions or definitions that are known and available to those skilled in the art of computer software. Also, here, the computer device may be implemented including a processor or memory that enables the function of the program to be realized, and may further include a communication device if necessary. In addition, a program for implementing the above-described method for providing advertisement publication information may be recorded in a computer-readable recording medium. The computer-readable recording medium is, for example, a semiconductor storage device such as a solid state drive (SSD), ROM, RAM or flash memory, a magnetic disk storage medium such as a hard disk or floppy disk, a compact disk or DVD, etc. It may include at least one type of physical device capable of storing a specific program executed in response to a call of a computer, such as an optical recording medium, a magneto-optical recording medium such as a floppy disk, and a magnetic tape.

Although various embodiments of the apparatus, system and method for providing advertisement publication information have been described above, the apparatus, system and method for providing advertisement publication information are not limited to the above-described embodiments. Various devices or methods that can be implemented by a person skilled in the art by modifying and modifying based on the above-described embodiments may also be examples of the above-described apparatus, system and method for providing advertisement publication information. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc., are combined or combined in a different form than the described method, or other components or Even if it is replaced or substituted by an equivalent, it may be an embodiment of the above-described apparatus, system and method for providing advertisement publication information.

10: terminal device 50: advertisement media server device
70: advertisement information computing device 90: destination device
100: advertisement publication information providing device 101: communication unit
103: input/output unit 105: storage unit
110: processor 120: information collection unit
121: API connection unit 123: web crawling processing unit
140: collection information combination unit 141: medium information acquisition unit
143: correspondence information acquisition unit 145: matching processing unit
147: report generation unit 160: prediction unit
161: data acquisition unit 163: learning processing unit
165: result output unit

Claims (12)

a storage unit for storing at least one media server origin data collected from the at least one advertisement media server device and the destination device origin data collected from the destination device; and
determining media server origin data corresponding to the destination device origin data from among the at least one media server origin data, and generating a report by combining the destination device origin data and media server origin data corresponding to the destination device origin data processor; including;
The processor is configured to: media server origin data corresponding to the destination device origin data among the at least one media server origin data by using the identification number for the advertisement media server device of the media server origin data and the visit information of the destination device origin data Advertisement publication information providing device to determine. According to claim 1,
The at least one advertisement media server device provides an advertisement set with an Internet address for connection to the destination device to a terminal device, wherein the Internet address includes metadata corresponding to the visit information. 3. The method of claim 2,
The destination device or the processor is an advertisement publication information providing device for extracting the visit information from the metadata. The method of claim 1,
The destination device origin data further includes at least one piece of behavior information, which is information on the behavior of the accessor with respect to the destination device,
wherein the processor counts all or part of the at least one piece of behavior information, obtains an advertisement indicator using a count result and the advertisement medium origin data, and further uses the advertisement indicator to generate the report. provided device. The method of claim 1,
The advertisement index includes at least one of a conversion rate for individual advertisements or groups of advertisements, a conversion rate for each advertisement medium, a conversion rate for each material, a conversion rate for each type of advertisement, an advertisement cost to the number of purchases, a click-through rate to exposure, and sales to advertisement cost. provided device. The method of claim 1,
The advertisement medium origin data includes at least one of the name of the advertisement medium, the advertisement exposure web page, the material of the advertisement, the number of exposures of the advertisement, the number of times a visitor selects or confirms the advertisement, the cost according to the advertisement publication, and information on the advertisement group Advertisement publication information providing device comprising a. The method of claim 1,
The processor trains a learning model based on the collected data and the analysis data, and applies the analysis target data to the trained learning model to obtain prediction result data, wherein the collected data is the at least one media server origin data and wherein the analysis target data includes destination device origin data corresponding to the at least one media server origin data. an advertisement media server device that provides advertisements to a terminal device;
a destination device to which the terminal device is connected through the Internet address set in the advertisement; and
Collect at least one media server origin data from the advertisement media server device, collect destination device origin data from the destination device, and select media server origin data corresponding to the destination device origin data from among the at least one media server origin data. determine, and combine the destination device origin data and media server origin data corresponding to the destination device origin data to generate a report, wherein the identification number for the advertisement media server device of the media server origin data and the destination device origin data and an advertisement information providing device for determining media server origin data corresponding to the destination device origin data from among the at least one media server origin data by using the visit information. collecting at least one media server origin data from at least one advertisement media server device;
collecting destination device origin data from the destination device;
determining media server origin data corresponding to the destination device origin data from among the at least one media server origin data;
generating a report by combining the destination device origin data and media server origin data corresponding to the destination device origin data;
The step of determining the media server origin data corresponding to the destination device origin data among the at least one media server origin data comprises:
obtaining an identification number for an advertisement medium server device of the medium server origin data;
obtaining visit information of the destination device origin data; and
and determining media server origin data corresponding to the destination device origin data from among the at least one media server origin data by using the identification number and the visit information. 10. The method of claim 9,
The step of providing, by the at least one advertisement media server device, an advertisement in which an Internet address for connection to the destination device is set, to a terminal device; further comprising, wherein the Internet address includes metadata corresponding to the visit information HOW TO PROVIDE EXECUTIVE INFORMATION. 11. The method of claim 10,
generating a report by combining the destination device origin data and media server origin data corresponding to the destination device origin data;
counting all or part of at least one piece of behavior information of the destination device origin data;
obtaining an advertisement index by using the counting result and the advertisement medium origin data; and
and generating the report by using the destination device origin data, the media server origin data, and the advertisement indicator, wherein the at least one behavioral information is information on a behavior of a visitor with respect to the destination device. HOW TO PROVIDE INFORMATION. 11. The method of claim 10,
training a learning model based on the collected data and the analyzed data; and
Further comprising; applying the analysis target data to the trained learning model to obtain prediction result data;
The collection data includes the at least one media server origin data, and the analysis target data includes destination device origin data corresponding to the at least one media server origin data.

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