KR20210054689A - Shared Signboard Service System - Google Patents

Abstract

According to the present invention, provided is a shared signboard service, creates a traditional wall signs installed individually and independently managed by each store owner, mainly for a purpose of displaying a store name as a network-connected digital shared signboard by convergence with ICT technology and can be utilized for multiple purposes by displaying self-advertisement, a third-party advertisement, and public information content in addition to trademark display, and it is possible to replace a signboard replacement procedure only by changing display content, thereby reducing signboard replacement cost and preventing occurrence of environmental problems.

Description

Shared Signboard Service System

The present invention relates to a shared signage service system. More specifically, the present invention specifies a display structure for sharing a signboard and an advertisement revenue distribution method according thereto, supports a third-party advertisement using a shared signboard by distinguishing between a signboard mode and an advertisement mode, and supports external systems such as public data. It relates to a shared signage service system that can utilize a shared signboard in the form of a digital bulletin board in connection.

With the advent of the sharing economy, various sharing economy models such as car sharing, home sharing, and office sharing have emerged, but the model for sharing signboards has not yet appeared.

Signboards are distinguished from digital billboards, which mainly perform advertising functions to inform consumers of information on products or services in that they mainly function as a mutual indication of each store's business entity. Signboards do not generate monetary profits other than advertising effects instead of occupying and owning, while the store owner, which is the tenant, mainly bears the installation and management costs, whereas digital billboards used for billboard advertisements, billboard advertisements, elevator advertisements, etc. are digital. There is a difference in that the advertising media operator bears the installation and management cost, and instead of taking possession and ownership, it publishes an advertisement for a third party and distributes the advertising revenue to the building owner.

Signs and billboards are common in that they use a certain area of space to transmit information, but because the subject of use and the contents of the posting have been strictly distinguished by legal and customary purposes, sharing signboards with each other is physically implemented. Not only was it difficult to do it, but it was also difficult to accept it easily emotionally.

Small business owners, such as small business owners and self-employed, represented by small and medium-sized businesses usually place signboards at the top of their stores, but only expose their name or brand.More specifically, to advertise their products or services, separate billboards and placards. As the advertising media of the store had to be used, it resulted in inefficient use of the signboard space at the top of the store.

In addition, since it is common to individually configure and operate signboards for each store, it is often recognized as environmental pollution because it is difficult to achieve unity and damages the appearance of buildings.If the store owner changes due to the suspension or termination of the lease contract, etc. Sign replacement costs, such as having to re-manufacture and install signboards, are incurred, and the waste of resources and environmental problems caused by the scrapped signboards has reached a serious situation.

Accordingly, alternatives have been proposed to prevent duplicate investment by digitizing signboards or billboards, one of which is Korean Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signboard and Billboard System) digitizes signboards or billboards, connects the network to a remote server, and displays the contents of advertisements input from user terminals such as computers and tablet PCs on a digital billboard.However, the legal and customary differences between signboards and billboards are disclosed. Since it has not been admitted at all, it is simply a technology that displays the contents of a user terminal through a remote display device, and it has not been able to propose a plan that effectively separates the function as a signboard and the function as a billboard and uses them complementarily.

Republic of Korea Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signage and billboard system)

In the present invention, by fusing traditional wall signs, which are individually installed and independently managed by each store owner for the purpose of store mutual display, with ICT technology, reborn as a network-connected digital shared sign, in addition to trademark display, self-advertising, Third-party advertisements and public information contents can be displayed for multipurpose use, and the sign replacement procedure can be replaced only by changing the display contents, thereby reducing sign replacement costs and providing a shared signage service that can prevent environmental problems. .

In addition, the present invention converts the existing signboard space into a profitable space with economic added value by installing a shared signboard at a regional hot place and using it for multipurpose purposes such as advertising media and digital bulletin boards in addition to signboards, and as a new digital outdoor advertising medium. While creating a new market in the area of shared signage, it aims to provide a shared signage service as an optimized advertising method for small business owners and self-employed people.

The shared signboard service system of the present invention for achieving the above object includes: one or more shared signboard units having a predetermined size corresponding to a plurality of individual signboards; A content control computer that is provided for each building or floor, stores content to be displayed by each shared signboard unit, and provides the content to the shared signboard unit according to a display schedule; And a shared signboard operation server that stores and edits the content and the display schedule including a signboard image, an advertisement image, and a bulletin board image, and transmits the completed content and the display schedule to the content control computer.

In addition, it further includes an operation DB for managing various data used for operation of the shared signage service system, and the data includes physical installation of shared signboards such as building data, wall data, and floor data in addition to data on the shared signboard unit. Data on sign space providers including location data, occupant reference cell (S-cell) data, store owner (tenant) data, and building owner (rental) data, advertisement content reference cell (C-cell) data, advertiser data , Advertisement content data, advertiser campaign data, advertisement execution data, advertisement account data, and advertisement content data including signboard price rating data.

In addition, the affiliate data system operated by the franchise headquarters of a certain store interlocks with a separate mobile app and the shared signboard operation server, and the advertisement of the mobile app is displayed on the shared signboard unit, and the product or service of the store is provided. A situation may be displayed on the shared signboard unit to induce purchase or reservation of the product or service through the mobile app.

In addition, the shared signage unit is configured to independently control the displayed content as a composite form of a plurality of small display cells, and the cells are areas in which fixed S-cells and advertisement contents defined as unique signage areas for each store are displayed. Each advertisement is divided into dynamic C-cells that are defined with different sizes, and the distribution of advertisement revenue by S-cell is based on the area ratio of the C-cell advertisements allocated to each S-cell.

In addition, the shared signage ID system applied to the shared signboard unit consists essentially of a building-specific ID a, each wall ID b of the exterior wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. , The shared signboard unit is discontinuous or the size of the shared signboard unit is smaller than the entire horizontal width of the building, so a separate uninstalled ID x is assigned and managed even in the space on the wall of the building where the shared signboard unit is not installed.

According to the shared signage service of the present invention, traditional wall signboards that are individually installed and independently managed by each store owner for the purpose of displaying the store name are recreated into network-connected digital shared signboards by fusion with ICT technology. In addition to the display, it can be used for multiple purposes by displaying self-advertising, third-party advertisements, and public information content, and sign replacement costs can be reduced and environmental problems can be prevented as the sign replacement procedure can be replaced only by changing the display content.

In addition, by installing shared signboards in regional hot places and using them for multipurpose purposes such as advertising media and digital bulletin boards, in addition to signboards, the existing signboard space is converted into a profitable space with economic added value. While creating a new market, optimized advertising means are provided for small business owners and self-employed people.

In particular, in the case of shared signboards, it is a more suitable model for shopping centers, hot places, etc., so the advertising effect is great, and compared to the existing advertising media such as newspapers and broadcasting, where all advertising costs are paid and used, the signboards are shared with each other and revenue is distributed. Through this method, there is a characteristic that a higher advertising effect can be obtained at a remarkably low cost.

On the other hand, from the perspective of the building owner, the existing signboard space can be rented to a shared signboard service provider to use it as a profit space, and the signboard space of a store that has not been opened can also be used as a source of revenue through lease. The burden of production can be relieved, the aesthetics and residual value of the building will increase, and self-advertising such as rental announcements of empty stores can be effectively carried out through shared signboards, and additional revenue can be generated by distributing advertising revenue from shared signboard operators. There is an advantage that can be created.

For store owners or franchise affiliates headquarters, the existing store signage space can be shared with neighboring store owners and used as a profit space, and there is no need to install a separate signage even when entering the store, so it is economically profitable, events, discounts, and menus. The contents of the signboard can be changed as needed and used for marketing, and you can select multiple signboards in the vicinity in addition to your own signboard at the same time or place your own advertisement on a hot place to enhance the advertising effect. Marketing can be effectively carried out by linking advertisements in mobile apps or indoor advertisements in stores with advertisements on shared signboards, and there is an advantage of generating additional revenue by distributing advertising revenue from shared signage providers.

On the other hand, from the standpoint of local governments or central governments in charge of licensing signs and advertisements, it is possible to improve the appearance of the city and effectively deliver public service advertisements to residents by inducing a shared sign that has significantly improved aesthetic appearance compared to existing signboards. By supporting the installation of shared signboards for local small business owners and self-employed persons, the effect of revitalizing the local economy can be obtained.

In addition, in the case of a shared signage manufacturer that supplies shared signage facilities, in addition to simply supplying the shared signage equipment to the shared signage service provider, they collaborate with the shared signage service provider through rental, leasing, etc. to generate profits from the shared signage service. You can implement new shared business models.

1 is a conceptual diagram of a shared signboard service of the present invention.
2 is an exemplary view of using a signboard mode of a shared signboard according to the present invention.
3 is an exemplary view of using an advertisement mode of a shared signboard according to the present invention.
4 is a diagram illustrating an example of using a digital bulletin board mode of a shared signboard according to the present invention.
5 is a network configuration diagram of a shared signboard service system according to the present invention.
6 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.
7 is an exemplary view of a multi-building arrangement type shared signboard according to the present invention.
8 is an exemplary view of a hot place type shared signboard according to the present invention.
9 is an exemplary view of mode switching of a shared signboard according to the present invention.
10 is an indoor-outdoor connection advertisement example diagram of a shared signboard according to the present invention.
11 is an exemplary view of O2O advertisement of a shared signboard according to the present invention.
12 is an exemplary diagram of an interactive advertisement of a shared signboard according to the present invention.
13 is a block diagram of a shared sign unit used in the shared sign service system of the present invention.
14 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of the shared signboard unit of the present invention.
15 is an exemplary diagram of profit distribution according to a fixed store cell and a dynamic content cell of the present invention.
16 is a diagram illustrating a shared sign ID system applicable to the shared sign service of the present invention.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in the present specification are only exemplified for the purpose of describing the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention are in various forms. And is not limited to the embodiments described herein.

Since the embodiments according to the concept of the present invention can apply various changes and have various forms, the embodiments will be illustrated in the drawings and described in detail in the present specification. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosed forms, and includes all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a shared signboard service according to the present invention.

The shared signboard service provider 20 provides a shared signboard service by attracting regions and buildings to provide a shared signboard service, installing a shared signboard through facility investment, and establishing a management and operation system.

Areas where shared signage services are provided and owners or store owners such as small business owners and self-employed persons in buildings are a signage space provider 10 that leases or owns a shared signboard installation space. Instead of providing a space to install a shared signboard to the shared signboard service provider 20, they secure a shared signboard facility without additional investment cost. In the case of a new building, the building owner or the client may become the sign space provider 10, and the building with the shared sign installed can be divided and individual stores can be rented to the occupants or store owners through lease or the like. In addition, the building owner or the client has the right to allow or consent to the installation of a shared sign on an existing building.

The users 30 of the shared signboard service are small business owners and self-employed persons in the corresponding area, and are the same person as the signboard space providers 10. In addition, in the case of external advertisements, third parties such as advertisers and business operators may be included in the service user 30, and in the case of performing public service advertisements or bulletin board functions, related public institutions may be included in the service user 30. .

If the service user 30 is a third party who wants to advertise on other people's signboards, he or she must pay a predetermined advertisement fee, which in turn generates advertising revenue to the service provider 20. The service provider 20 uses this advertising revenue to recover equipment investment costs, while distributing and paying part of the advertising revenue to the sign space providers 10 in exchange for providing the sign space.

2 is an exemplary view of using a signboard mode of a shared signboard according to the present invention.

The shared signboard of the present invention is an integral signboard provided by the service provider 20 that supplies the shared signboard service. The vertical length of the shared signboard corresponds to the interfloor space on the outer wall of the building where the signboard is mainly installed, and the horizontal length is configured to correspond to the width of the entire building, so that the entire interfloor space on the outer wall of the building can be used as a signboard or billboard. .

When the shared signboard is used in the signboard mode, the same role as the existing signboard is performed by providing an image similar to a normal signboard image by utilizing an area as much as the signboard space allocated for each store. When the same signboard image is posted for a certain period of time, the video may be stopped for a certain period of time in order to protect the LED pixels of the shared signboard or changed to a signboard of the same store with different contents and colors. However, if different images are temporally provided on the shared signboard, continuous use is possible without such measures.

In the shared signboard of FIG. 2, the size of the signboard space of each store is shown to be the same, but the size of the signboard space occupied to display the signboard may be different because the rental area is different for each store. Therefore, in the present invention, the shared signboard is fixed to each store. The size of the S-Cell (S-Cell. Store Cell), which is a signboard space area allocated as, is also provided to correspond thereto.

3 is an exemplary view of using an advertisement mode of a shared signboard according to the present invention.

When the shared signboard is used in the advertisement mode, the space allocated for each store is ignored and the space is dynamically allocated according to the advertisement area to faithfully function as a billboard. In this specification, the case of displaying content other than its own signage, i.e., its own advertising video, signage or advertising content of other stores or third parties, from the standpoint of individual store owners, is referred to as an advertisement mode. Signage and advertisement are disadvantageous, so it is possible to apply the signage mode and advertisement mode respectively.

When using the advertisement mode, different advertisements can be posted by time and section, and accordingly, the size of the C-Cell (Content Cell), which is an area that is dynamically allocated to each advertisement in the shared signboard for a predetermined period of time, is the size of each advertisement. It varies from time to time depending on the area occupied by the house.

As shown in FIG. 3, when an advertisement of an advertiser, which is a third party, is posted through the entire shared signboard, which is an integrated display panel, the characteristics of the integrated construction of the shared signboard of the present invention are maximized and the advertisement effect is also doubled. However, unlike this, a number of different advertisements may be posted for each shared signboard section, which will be described later.

4 is an exemplary view of using a digital bulletin board mode of a shared signboard according to the present invention.

When the shared signboard is used in the bulletin board mode, public information such as election information, convenience information, and news can be provided by using the shared signboard space.

Here, the signage mode, advertisement mode, and digital bulletin board mode have been described separately, but in actual use, the signboard function, advertisement function, and digital bulletin board function can be performed simultaneously for each shared signboard section, and the signboard function, advertisement function, and digital bulletin board function for each floor Various changes are possible, such as allowing the function to be performed alternately. To this end, a mechanism for allocating IDs for each part of the shared signboard and allocating appropriate contents to each ID is required, which will be described later.

5 is a network configuration diagram of a shared signboard service system according to the present invention.

The shared signboard service system includes a shared signboard unit 100 having a predetermined size corresponding to a plurality of individual signboards (note: only one shared signboard unit is shown for the purpose of explanation), each building in which the shared signboard unit 100 is installed, or Contents such as a content control computer 200 that is provided for each floor and stores content to be displayed by the shared signage unit 100 and supplies the content to the shared signage unit 100 according to a display schedule, a signboard image, an advertisement image, and other bulletin board images And a shared signboard operation server 400 that stores and edits the display schedule and supplies the completed content and the display schedule to the content control computer 200.

Between the content control computer 200 and the shared signage unit 100, a plurality of display controllers 250 for controlling the display of the shared signage unit 100 for each predetermined physical section according to an instruction from the content control computer 200 Is inserted, and the shared signboard unit 100 and/or the display controller 250 is provided with a networking function for supporting wired or wireless communication with the content control computer 200.

A database 450 for storing data such as content used in the operation server 400, a display schedule, a shared signboard ID, and a cell structure is provided to the operation server 400. The operation server 400 also receives various public information such as weather information, environment information, traffic information, disaster information, CCTV video information, etc. in connection with the open public data system 500 provided by the government, local governments, and public offices, and a shared signboard unit. It can be provided as (100).

The content control computer 200 is linked with the store management system 300 of each store to provide various information such as information on the number of vacant seats, information on the number of waiting people, event information, campaign information, business hours information, CCTV video information in the store, etc. It can be secured and processed to be displayed through the shared signboard unit 100. The process of processing such information may be directly implemented in the content control computer 200, but the information secured from the store management system 300 is sent to the operation server 400 through the content control computer 200 and processed into image information. The processed image information and related schedule may be sent back to the computer 200 for controlling the content. The store management system 300 may be implemented in a form including or linking with a POS system in the store. In addition, an information input web application server for registering signboard operation information and advertisement content information input through the store management system 300 to the operation server 400 may be additionally provided.

If the store is a franchise store, the affiliate data system 600 of the head office connected to each store management system 300 and the operation server 400 of the present invention can be linked, and in this case, event information, campaign information, etc. for each store It may be provided to the operation server 400 and used for image information processing. In addition, various information such as information on the number of vacant seats for each store and information on the number of people waiting may be transmitted to the operation server 400 through the affiliate data system 600 instead of the content control computer 200.

The shared signboard operation server 400 integrates and manages the shared signboard operation service system, and has functions such as account management, signage management, information management, content management, statistics management, and settlement management for this purpose. In addition, an information data generation system including a public API interworking module and a web crawler may be added between the open public data system 500 and the operation server 400 in order to import data from the open public data system 500. In addition, a data consistency verification system for periodically checking data of the information data generation system to maintain data consistency and reporting and correcting data errors may be connected to the information data generation system.

In addition, an advertisement content operation system that registers advertisement contents to be displayed on a shared signboard, advertisers, and advertisement schedules in the operation server 400 in connection with the advertisement agency system, advertisement contents scheduled by the operation server 400, and sources of public information. A content download web application server used to download the schedule to the content control computer 200, and an advertisement content storage for storing multimedia contents such as images and images as advertisement sources may be additionally provided.

In addition, a web application server for a reporting system (WAS) that transmits the status of the shared signage service system, content display status information, etc. to a reporting system included in the operation server 400, and content operation results are analyzed, and report statistics are recorded. A log analysis system for generating and transmitting errors of the shared signboard system to the reporting system may be additionally provided.

6 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.

Various data used for the operation of the shared signboard service system are managed by the operation DB.These data include, for example, data on the physical installation location of the shared signboard, such as building data, wall data, and floor data, in addition to data on the shared signboard unit. Wow, data on occupant reference cell (S-cell), store owner (tenant) data, building owner (rental) data, data on building sign space provider, advertisement content reference cell (C-cell) data, advertiser data, advertisement content data, advertiser It includes data on advertising content such as campaign data, advertisement execution data, advertisement account data, and signboard price rating data.

The building data, the wall data, and the floor data include information on the building on which the shared sign is installed, the specific location and size of the wall and floor, and are all distinguished through individual IDs, which will be described later.

The shared signage unit data includes not only size information such as the height and width of the signboard, but also the communication method, operation status, operation time, installation company information, and display controller information, and the shared signage S-cell data is a physical cell unit allocated to individual stores. Information, and the shared signboard C-cell data includes content cell unit information of signboard or advertisement content. The S-cell data includes information such as the height and width of the S-cell, resolution, starting point, and ending point, in addition to the S-cell ID and belonging unit ID, and the C-cell data includes information corresponding to the S-cell, as well as the C-cell data. Additional information such as cell exposure price (i.e., ad unit price), rating for calculating ad unit price, and content publication date and start and end times are additionally provided.

In particular, even when the advertisement mode is applied to the C-cell data, a space for performing a small signboard function of a corresponding store, providing business information such as business hours and number of waiting people, or providing public information (each of FIGS. Information about the distinction space below the signboard) may be additionally included, and when information applied to the distinction space is provided in the form of a widget, information such as a display area, height, and width of the corresponding widget may be included.

Since the specific types of the remaining data can be understood with reference to the description of FIG. 6, detailed descriptions thereof will be omitted.

Hereinafter, various types of signboards or advertisements that can be provided using the shared signboard service system of the present invention will be described.

First, in the case of "signboard type", the unique trade name or trademark of each store is indicated, but each trade name or trademark is listed in a uniform manner according to a predetermined format as possible. Next, in the case of "general type", a single or multiple contents of a single advertiser are advertised by applying only one advertisement to the entire shared signage unit. Repetitive display of the same trade name or trademark or different images for each specific area are displayed at the same time. It's the way. Next, in the case of "local type", it is an advertisement for small business advertisers such as local small business owners or self-employed persons, and several advertisers divide a shared signboard area to display their respective advertisement images, trade names, or trademarks. In addition, in the case of "public interest type", public service advertisements or public information provided by local governments, central government or public institutions are provided on at least part of the shared signboard, and in the case of "cultural type", various music, video and art works It is to provide cultural content such as at least a part of the shared signboard, preferably over the entire shared signboard.

Maintaining the signage function by always displaying the name or trademark of the signage space provider's own store in a part of the shared signage area even while displaying a third-party advertisement for the purpose of complying with regulations related to signage or advertising, or in consultation with the signage space provider. You can do it.

In order to more effectively explain the method of using the shared signboard of the present invention, referring to Figs. 7 and 8, first, Fig. 7 is an exemplary view of a multi-building arrangement type shared signboard according to the present invention.

7 is a case in which a space display function is expanded by interlocking shared signage units provided in a plurality of buildings. The display operations of shared signboards installed on the outer walls of a plurality of buildings that are spatially adjacent are linked to one another through shared signboards of a plurality of buildings. Large advertising content can be displayed, which can greatly increase the immersion of customers who see the advertisement.

Although not shown, advertisement effects and immersion are remarkable through appropriate spatial arrangement of shared signage units, such as when displaying advertisement contents of mutually interlocking contents by linking shared signage units of two or four buildings facing each other. You can also improve it.

Another example of effectively utilizing the shared signboard of the present invention may be a hot place-type shared signboard shown in FIG. 8. An example in which the building-linked advertisement form in FIG. 7 is further expanded spatially is the hot place shared signboard shown in FIG. 8. In the case of installing and operating a shared signboard in a hot place with a large floating population by region, the effect of advertising when displaying mutually linked advertising contents by linking large roadside buildings, buildings on both sides of the road facing each other, and buildings facing each other in a crossroad. The degree of immersion can be further increased.

Conventionally, a large-screen advertisement could be viewed through an advertisement board in the form of an LED billboard individually installed in a large building of a hot place, but there is a difference from the present invention. The present invention does not install a separate large LED signboard for large-screen advertisement, but by systematically linking a plurality of shared signboard units installed to perform the signboard function to drive only the shared signboard units required for advertisement display. This is because it has the advantage of obtaining an advertising effect equal to or greater than that of an LED billboard, so that the advertising effect can be improved while cost is reduced.

9 is an exemplary view of mode switching of a shared signboard according to the present invention.

The characteristic that the shared signboard of the present invention is operated differently from the existing large display board is evident in that it uses the difference in business hours for each store.

The shared signboard of the present invention focuses on the idea of lending the signboard as a signboard of another store in terms of utilizing idle resources during times when the function of the signboard is unnecessary or when the necessity of the signboard is low while fulfilling the basic function of the signboard. The idea is to share signboards with each other by lending idle signboards to each other.

In Fig. 9, if store A's business hours are from 9:00 to 22:00, the S-cell section occupied by store A among the areas of the shared sign during the business hours displays the image of store A's signboard, but the business hours are over. From 22:00 to 3 a.m. on the following day, you can display the video of the signboard of store B, which is open during that hour. Similarly, in the case of store B, which is open from 18:00 to 3 the next day, the image of the signboard of store A can be displayed on the S-cell section occupied by store B from 9 to 16:00, which is the idle time. During the time period from 4:00 to 9:00, when neither is open, the S-cells of both stores may be used for advertisement display purposes for third parties.

This method can be applied similarly between two stores with different days off for each day of the week.For example, on every Monday, which is a holiday of store A, allows store B to share the shared signboard of the corresponding S-cell section, and every Saturday that is the holiday of store B. , On Sundays, store A can share the signboard for the S-cell section.

If a certain S-cell section is used to display the signboard of the store, the S-cell is defined as operating in signboard mode, and the S-cell used to display contents other than its own signboard, such as signboards or advertisements of other stores, is It will be defined as operating in the advertising mode. According to this definition, the concept of sharing a signboard of the present invention can be said to be switching to a signboard of another person or an advertisement mode for advertisement of oneself or another person while a predetermined section of the shared signboard does not operate in the signboard mode. That is, while the shared signboard is switched to the advertisement mode, signboard sharing with neighboring store owners or a third-party advertiser can be said.

10 is an indoor-outdoor connection advertisement example diagram of a shared signboard according to the present invention. FIG. 10 shows a situation in which an advertisement is displayed instead of a signboard by switching between a signboard mode and an advertisement mode at a store on the left of the three stores. The indoor advertisement and the outdoor advertisement operate in association with each other so that the advertisement image displayed on the display installed inside the store is displayed in the same way in the external shared signboard section. However, for this, as described in FIG. 5, the affiliate data system 600 of the head office connected to each store management system 300 and the operation server 400 of the present invention are operated in conjunction with each other, and indoor advertisement contents of each store are affiliated. It is provided to the operation server 400 through the data system 600 or the content control computer 200 to be configured and scheduled as outdoor advertisement content.

11 is an exemplary diagram of O2O (online-to-offline) advertisement of a shared signboard according to the present invention.

FIG. 11 shows an example in which an advertisement displayed on an online mobile app is displayed equally in a predetermined section of a shared signboard viewed as an offline medium to a viewer, or a content associated with an advertisement of the mobile app is displayed in a predetermined section of the shared signboard. . It is possible to make purchases and reservations through a mobile app, and for this purpose, information such as the number of people waiting for the store and the number of vacant seats can be displayed in the corresponding store section of the shared signboard as well as the mobile app. However, for this purpose, the store management system 300 in FIG. 5 provides information such as the number of waiting people and the number of vacant seats, and the affiliate data system 600 interlocks with the mobile app to support tasks such as purchases and reservations. Should be equipped.

12 is an exemplary diagram of an interactive advertisement of a shared signboard according to the present invention.

12 illustrates an example in which a specific advertisement, such as an hourly discount event, is displayed in a predetermined section of a shared sign according to a store operation situation. In addition to the signboard, event information, which has been conducted through separate posts and flyers, can be more effectively delivered through shared signboards, and through the QR code included in the advertisement content displayed on the signboard, access to the mobile app of the user terminal or O2O marketing, such as photographing the QR code and/or image requested by the mobile app from the advertising content displayed on the signboard and transmitting it to the mobile app, can be conducted.

In this way, it is possible to obtain a response to an advertisement simply by incorporating IT technology, and to provide an interactive advertisement by adjusting the advertisement content schedule according to the response trend to the advertisement. When orders or reservations are received, the response to the event can be processed in real time, as well as the effectiveness of the event can be measured.

Although not shown, it is possible to obtain information on potential customers who are watching a signboard image or advertisement on a shared signboard by installing one or more cameras in a predetermined area on the shared signboard, and information such as the number of potential customers, advertisement viewing time, advertisement viewing rate, etc. By acquiring, it can be used to adjust the advertisement content schedule, measure advertisement effect, set advertisement fees, and distribute advertisements.

13 is a configuration diagram of a shared sign unit used in the shared sign service system of the present invention.

The shared sign unit (Unit) is, for example, the vertical height is set to 1.5m to correspond to the distance between the floors of the building, the horizontal length is composed of an integrated LED signboard set to correspond to the horizontal width of the building. A shared signage unit in the form of a large LED signboard can be configured in a composite form of a number of small displays, and can be individually controlled and physically divided display units will be referred to as cells. A single building may be equipped with a plurality of shared signage units for each floor, front, and side walls, and in this case, the shared signage unit refers to a unit in which content displayed by a control computer is independently controlled. One shared signboard unit is assigned one or more display controllers for display control for each section, but the display controller is only a function of physically controlling the display and is not related to content control.

14 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of the shared signboard unit of the present invention.

In the present invention, terms such as S-cell and C-cell are used as terms to collectively refer to one or more cells. S-cell stands for Store Cell and refers to a cell in an area that displays a signboard unique to each store. In other words, the space reserved for each store's signboard area becomes the size of the store's S-cell. C-cell is an abbreviation of content cell and means a cell in an area displaying advertisement content, and the size of the C-cell is dynamically determined according to each advertisement area.

In FIG. 14, when four stores are arranged on one side of a building, four S-cells are arranged in one shared sign unit corresponding thereto. The S-cell is a signage area for each store, and its size is usually proportional to the size of the store, and is a standard for displaying a signboard image in the signboard mode operation.

Meanwhile, one or more C-cells are allocated without limitation in number according to the number of advertisements displayed on one shared signboard unit. 14 shows C-cells allocated to different sizes for displaying advertisement content of different areas.

15 is a diagram illustrating an exemplary revenue distribution according to a fixed store cell and a dynamic content cell of the present invention.

For example, if 3 advertisements are displayed with 4 S-cells (note: the size may be the same or different) in one shared signage unit, the C-cell will be displayed in each advertisement area. It is set to 3 accordingly. In this case, only one advertisement may be allocated to one S-cell such as S-cell a and S-cell d, but a plurality of advertisements may be allocated to one S-cell such as S-cell b and c. Accordingly, only part of C-cell a is allocated to S-cell a, and the rest of C-cell a and part of C-cell b are allocated to S-cell b. Similarly, the rest of C-cell b and part of C-cell c are allocated to S-cell c, and the rest of C-cell c is allocated to S-cell d.

As described in the table above, the distribution of advertising revenue for each S-cell consists of the ratio of the area in which C-cell advertisements are allocated to each S-cell. For example, if the ad exposure unit price of C-cell a is 2 million won, 50% of revenue is allocated to S-cell a to which 50% of C-cell a is allocated, and 50% of the remaining 50% of C-cell b is allocated to the S-cell. 50% of the revenue is allocated to b. C-cell b's ad exposure unit price is 100, so 70% of revenue is allocated to S-cell b, where 70% of C-cell b is allocated, and the remaining 30% of C-cell b is allocated to S-cell c. 30% of it is allocated.

Small business owners or self-employed persons who have the right to distribute revenue as the occupant or owner of the S-Cell will receive the revenue for advertisements displayed in all C-cells set within the S-Cell section, which is the share of the shared sign service provider from the total advertising revenue. It can be determined by excluding investment costs, operating costs, and predetermined profits.

Since the exposure unit price of advertisement is affected by the size of the shared signage unit where the advertisement is displayed, the location of the S-cell, the advertisement time period, the availability of events, and the advertisement viewership, the standard amount of advertisement revenue distribution is different even for the S-cell of the same area. It can be done, and even for the same S-cell, the standard amount for distribution of advertising revenue may vary depending on the time of day.

Nevertheless, as above, the fixed S-cell and the dynamic C-cell are distinguished, and all C-cells set within each S-cell section are also variable over time, and the generated ad revenue is calculated according to the area ratio of each ad. The method of allocating to the revenue distributor has the advantage of being able to easily automate the distribution of profits technically while automatically taking into account factors that affect advertising efficiency, such as the location of S-cells, advertisement time, and event availability.

On the other hand, advertisers can sign a shared advertisement contract by selecting only the size of the C-cell according to the advertisement area, and delegate the selection of the location of the S-cell where the advertisement will be displayed to the shared sign service provider. It is also possible to sign a shared advertisement contract by specifying the location, number, and section of the S-cell(s) in which the advertisement will be displayed. This S-cell selection option may be reflected in determining the advertisement cost of the corresponding advertisement.

16 is a diagram illustrating a shared sign ID system applicable to the shared sign service of the present invention.

The shared signage ID system applied to the present invention consists essentially of a building-specific ID a, an ID b of each wall of the outer wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. Separate additional IDs can be assigned for surrounding buildings and their walls. On the other hand, even if the shared signboard unit is discontinuous or smaller than the entire horizontal width of the building, it is preferable that a separate uninstalled ID x is assigned to and managed in the space on the wall of the building where the shared signboard unit is not installed.

This ID assignment method not only facilitates intuitive location identification by providing an ID to the shared signboard to match the geographical location or administrative address system of the building, wall and signboard, but also matches data between each shared signboard ID and other operating DB data. It facilitates, in spite of the complex location and structure of the building, the shared signage service can be provided smoothly.

Claims (5)

One or more shared signboard units having a predetermined size corresponding to a plurality of individual signboards;
A content control computer that is provided for each building or floor, stores content to be displayed by the respective shared signboard units, and provides the content to the shared signboard unit according to a display schedule; And
Including a shared signage operation server for storing and editing the content and the display schedule including a signboard image, an advertisement image, and a bulletin board image, and transmitting the completed content and the display schedule to the content control computer,
Shared signage service system. The method according to claim 1,
Further comprising an operation DB for managing various data used for the operation of the shared signage service system,
The data includes data on the physical installation location of the shared sign, such as building data, wall data, and floor data, as well as data on the shared sign unit, occupant reference cell (S-cell) data, store owner (tenant) data, and building owner (rental). Advertising content including data on signage space providers including data, advertising content reference cell (C-cell) data, advertiser data, advertising content data, advertiser campaign data, advertising execution data, advertising account data, and signage price rating data Containing data on,
Shared signage service system. The method according to claim 2,
The affiliate data system operated by the franchise headquarters of a certain store interlocks with a separate mobile app and the shared signboard operation server, and the advertisement of the mobile app is displayed on the shared signboard unit, and the status of the store's product or service provision Displayed on the shared signboard unit to induce purchase or reservation of the product or service through the mobile app,
Shared signage service system. The method according to claim 2,
The shared signage unit is a complex form of a plurality of small display cells and is configured to independently control the displayed content, and the cells are areas in which fixed S-cells and advertisement contents defined as a unique signage area for each store are displayed. It is distinguished by dynamic C-cells that are defined in different sizes according to,
Distribution of ad revenue by S-cell is made by the ratio of the area allocated to each S-cell of C-cell ads
Shared signage service system. The method according to claim 2,
The shared signage ID system applied to the shared signage unit consists essentially of a building-specific ID a, each wall ID b of the exterior wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. Because the signage unit is discontinuous or the size of the shared signage unit is smaller than the entire width of the building, a separate uninstalled ID x is assigned and managed even in the space on the wall of the building where the shared signage unit is not installed.
Shared signage service system.

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