KR102475759B1 - Shared signboard service system - Google Patents

Abstract

The present invention relates to a shared signboard service system.
The present invention is a display schedule for displaying a shared signboard unit shared by a plurality of users, the contents of the plurality of users, and the contents of the plurality of users through space division and time division on the shared signboard unit without mutual collision A shared signboard operation server that stores information in an operating DB and supports the contents of the plurality of users to be displayed on the shared signboard unit according to the display schedule information, and the contents of the plurality of users from the shared signboard operation server and and a content control computer that receives and stores the display schedule information and controls the contents of the plurality of users to be displayed on the shared signboard unit according to the display schedule information.

Description

Shared signboard service system {SHARED SIGNBOARD SERVICE SYSTEM}

The present invention relates to a shared signboard service system. More specifically, the present invention specifies a shared signboard structure connected to a network and capable of dividing display areas and a method of distributing advertising revenue accordingly, distinguishing between a signboard mode and an advertisement mode to support third-party advertisements using a shared signboard, It relates to a shared signboard service system that can utilize a shared signboard in the form of a digital bulletin board in connection with external systems such as public data.

With the advent of the sharing economy society, various sharing economy models such as car sharing, house sharing, and office sharing have emerged, but a model that shares signboards has not yet appeared.

Signboards are distinguished from digital billboards, which mainly perform advertisement functions to inform consumers of information about products or services, in that they mainly function as mutual signs to inform each store's business entity. While signboards do not generate financial profits other than advertising effects in exchange for occupancy and ownership, while the store owner, who is the lessee, bears the installation and management costs, digital billboards used for electronic billboard advertisements, billboard advertisements, elevator advertisements, etc. There is a difference in that the advertising media operator bears the installation and management costs, and instead of taking possession and ownership, it publishes advertisements for a third party and distributes the advertising revenue to the building owner.

Although signboards and billboards have a common point in conveying information by utilizing a certain area of space, sharing of signboards with each other is physically implemented because the subject of use and the contents of the posting have been clearly distinguished legally and customarily. Not only was it difficult to do, but it was also difficult to accept emotionally.

Each store owner, such as small business owners and self-employed people, represented by small and medium-sized enterprises, usually places a signboard at the top of the store, but it is only at the level of simply exposing the name or brand. This resulted in inefficient use of the signboard space at the top of the store.

In addition, since it is common to configure and operate individual signboards for each store, it is difficult to achieve uniformity, and in many cases it damages the aesthetics of the building, which is recognized as environmental pollution. The cost of replacing signboards was excessive, such as having to remanufacture and install signboards, and waste of resources and environmental problems caused by scrapped signboards have reached a serious situation.

Accordingly, alternatives have been proposed to prevent overlapping investment by digitizing signboards or billboards, one of which is Korean Patent Publication No. 10-2015-0031506 (published on March 25, 2015, name: digital signboard and Billboard system) discloses a configuration that digitizes signboards or billboards, connects them to a remote server over a network, and displays advertisement contents input from user terminals such as computers and tablet PCs on digital billboards. Since it is not acknowledged at all, it is merely a technology of displaying the contents of the user terminal through a remote display device, and a method of effectively separating the function as a signboard and the function as a billboard and using them complementaryly has not been proposed.

Republic of Korea Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signage and billboard system)

The technical problem of the present invention is to regenerate traditional wall signboards, which are individually installed and independently managed by each store owner for the purpose of displaying store names, with ICT technology to recreate them as networked digital sharing signboards, in addition to displaying trademarks. A shared signboard service system that can be used for multiple purposes by displaying advertisements, third-party advertisements, and public information contents, and can replace the signboard replacement procedure only by changing the display content, reducing signboard replacement costs and preventing environmental problems. is to provide

In addition, the technical problem of the present invention is to install a shared signboard in a hot place by region and use it for multi-purpose purposes such as advertising media and digital bulletin boards in addition to signboards, thereby converting the existing signboard space into a profitable space with economic added value, and new digital outdoor advertising As a medium, it is to create a new market in the area of shared signboards, while providing a shared signboard service, an advertising means optimized for small business owners and the self-employed.

In addition, a technical problem of the present invention is to provide a shared signboard service capable of displaying signboards or advertising contents differently in accordance with different types of business for each time period or period in a store.

In addition, the technical problem of the present invention is to systematically identify and define advertising content exposed to any shared signage unit, including advertising content, advertising content group, advertisement exposure time information, advertisement exposure location information, and advertisement exposure size information It is to provide a shared signboard service equipped with an advertising content identification system.

In addition, a technical problem of the present invention is to provide a shared signboard service equipped with a connection system capable of effectively linking advertisement contents by introducing the concept of advertisement campaigns, advertisement cycles, advertisement scenes, and setting groups for them.

The shared signboard service system according to the present invention for solving these technical problems is a shared signage unit shared by a plurality of users, the contents of the plurality of users, and the contents of the plurality of users through space division and time division. A shared signboard operating server that stores display schedule information for display on the shared signboard unit without conflict with each other in an operating DB and supports display of the contents of the plurality of users on the shared signboard unit according to the display schedule information and the above A content control computer for receiving and storing the contents of the plurality of users and the display schedule information from the shared signboard operation server, and controlling the contents of the plurality of users to be displayed on the shared signboard unit according to the display schedule information include

In the shared signboard service system according to the present invention, the plurality of users include a store operator who operates a store in the building and an advertiser who advertises through the shared signboard unit, and the display schedule information includes the shared signboard Store operator reference cell information related to the store operator reference cell (S-CELL), which is an area allocated to the store operator among the display areas of the unit, and advertisement content reference cell (C-CELL) allocated to the advertiser among the display areas of the shared signboard unit. CELL), store operator reference cell (S-CELL) and advertisement content reference cell (C-CELL) constituting the shared signboard unit without temporal collision between the advertisement content reference cell information related to the store operator and the advertisement content of the advertiser. Store operator reference cell (S-CELL) and advertisement content reference cell (C- It is characterized in that it includes spatial scheduling information for display on CELL).

In the shared signboard service system according to the present invention, the store operator reference cell information includes store information related to the store, size information related to the size of the store operator reference cell (S-CELL) in the display area of the shared signboard unit, It is characterized in that it includes location information related to the location.

In the shared signboard service system according to the present invention, the advertising content reference cell information includes size information related to the size and location information related to the location of the advertising content reference cell (C-CELL) in the display area of the sharing signage unit. It is characterized by including.

In the shared signboard service system according to the present invention, the shared signboard operation server is characterized in that the size of the advertising content reference cell (C-CELL) is dynamically configured according to the size of the advertising content.

In the shared signboard service system according to the present invention, the shared signboard operation server configures the size of the advertisement content reference cell (C-CELL) to be the same, and according to the size of the advertisement content, one or more advertisement content reference cells ( C-CELL) is allocated to advertisers advertising through the advertisement contents.

In the shared signboard service system according to the present invention, the shared signboard operation server multiplies the price per unit horizontal length of the display area of the shared signboard unit by the horizontal length of the advertising content reference cell (C-CELL), and the advertising content It is characterized in that the price of the reference cell (C-CELL) is calculated.

In the shared signboard service system according to the present invention, the shared signboard operation server is based on the horizontal length of the advertising content reference cell (C-CELL) and the advertising content based on the price per unit horizontal length of the display area of the sharing signboard unit. It is characterized in that the price of the advertising content reference cell (C-CELL) is calculated by multiplying the location weight set according to the location of the cell (C-CELL).

In the shared signboard service system according to the present invention, a plurality of advertising campaign information, which is a set of information for a plurality of advertisers to conduct advertisements, is stored in the operating DB, and the shared signboard operating server stores the information stored in the operating DB. Characterized in that the advertisements of the plurality of advertisers are executed by supporting the advertisement contents of the plurality of advertisers to be displayed in the advertisement content reference cell (C-CELL) of the shared signboard unit according to the plurality of advertisement campaign information and display schedule information. do.

In the shared signboard service system according to the present invention, the shared signboard operating server constructs an advertising scene exposed to the shared signboard unit at the same time from a plurality of advertisement campaign information stored in the operation DB and transmits it to the computer for content control It is characterized by doing.

In the shared signboard service system according to the present invention, the shared signboard operating server is characterized in that, in the process of constructing the advertisement scene, an advertisement campaign of an advertiser for which advertisement fee payment has not been completed is excluded.

In the shared signboard service system according to the present invention, the shared signboard operation server is characterized in that in the process of constructing the advertisement scene, an advertisement campaign of an advertiser of the same or similar type of business as that of the store operator is excluded.

In the shared signboard service system according to the present invention, the shared signboard operation server configures a plurality of advertisement scenes exposed to the shared signboard unit for each time period, and the plurality of advertisement scenes are displayed on the shared signboard unit according to a time cycle. It is characterized in that it supports to be exposed.

In the shared signboard service system according to the present invention, the shared signboard operation server, when there is a specific advertising scene to be exposed at a specific time in the shared signboard unit, a plurality of advertising scenes exposed to the shared signboard unit for each time period It is characterized in that an advertisement scene of a time zone overlapping with a specific time zone is replaced with the specific advertisement scene.

In the shared signboard service system according to the present invention, the operation DB includes advertiser information for specifying the advertiser, advertising campaign information for performing the advertiser's advertising campaign during a set campaign period, and a process for performing the advertiser's advertising campaign. Advertising content ID for individually identifying a plurality of advertising contents exposed on the shared signboard unit, advertising content group ID for identifying an advertising content group generated by combining the plurality of advertising contents, included in the advertising content group It is characterized in that the advertisement exposure time information for the time when the displayed advertisement content is exposed to the shared signboard unit, advertisement exposure location information for the location, and advertisement exposure size information for the size are included.

In the shared signboard service system according to the present invention, the shared signboard operating server controls the advertising campaign of the advertiser corresponding to the advertiser information stored in the operating DB to be performed during the campaign period, and the advertisement for performing the advertising campaign Contents and advertisement content groups are located in one or more advertisement content reference cells (C-CELL) allocated to the advertiser among the entire area of the shared signboard unit according to the advertisement exposure time information, the advertisement exposure location information, and the advertisement exposure size information. characterized in that it is controlled to be displayed.

In the shared signboard service system according to the present invention, the shared signboard operation server, when displaying advertisement campaigns of a plurality of advertisers on the shared signboard unit at the same time slot, refers to the operating DB to display each advertiser at the same time slot. Calculate the number and position of advertisement content reference cells (C-CELL) displaying one or more advertisement contents for performing the advertisement campaign of, and based on the number and position of the calculated advertisement content reference cell (C-CELL), respectively Determining an advertising campaign area of an advertiser and controlling an advertising scene including one or more advertisement contents of each advertiser to be displayed at the same time in an advertising content reference cell (C-CELL) constituting the determined advertising campaign area to be characterized

In the shared signboard service system according to the present invention, the shared signboard operation server, when a priority exposure advertisement scene that needs to be exposed preferentially during the priority exposure time exists in a specific location of the share signboard unit, during the priority exposure time It is characterized in that an advertisement scene exposed at a specific location of a shared signboard unit is replaced with the priority exposure advertisement scene.

In the shared signboard service system according to the present invention, the operating DB includes store operator information for specifying the store operator, signboard content ID for identifying the store operator's signboard content, and marketing content for identifying the store operator's marketing content. Marketing content ID, signboard content of the store operator and signboard exposure time information for the time when the marketing content is exposed to the shared signboard unit, signboard exposure location information for the location, and signboard exposure size information for the size are included. to be

In the shared signboard service system according to the present invention, the shared signboard operation server stores the signboard content and marketing content of the store operator corresponding to the store operator information stored in the operation DB, the signboard exposure time information and the signboard exposure location information and It is characterized in that, according to the signboard exposure size information, it is controlled to be displayed in a store operator reference cell (S-CELL) allocated to the store operator in the entire area of the shared signboard unit.

According to the present invention, traditional wall signboards, which are individually installed and independently managed by each store owner mainly for the purpose of displaying store names, are reborn as network-connected digital sharing signboards by converging with ICT technology, and self-advertisement in addition to trademark display It can be used for multiple purposes by displaying , third-party advertisements, and public information contents, and can replace the signboard replacement procedure only by changing the display contents, reducing the cost of replacing the signboard and preventing environmental problems.

In addition, when different types of business are operated by time or period in one store, such as a recently emerging shared kitchen type store, signboards or advertisement contents may be differently displayed accordingly.

In addition, by installing shared signboards in hot places in each region and using them for multi-purpose purposes such as advertising media and digital bulletin boards in addition to signboards, the existing signboard space is converted into a profitable space with economic added value, and as a new digital outdoor advertising medium, While creating a new market, it provides optimized advertising means for small business owners and the self-employed.

In particular, in the case of a shared signboard, it is more suitable for densely populated areas such as shopping malls and hot places, so it has a great advertising effect. Compared to existing advertising media such as newspapers and broadcasting, where all advertising costs are paid for, signboards are mutually shared and profits are distributed. Through this method, there is a characteristic that a higher advertising effect can be obtained at a remarkably low cost.

On the other hand, from the point of view of the building owner, the existing signboard space can be leased to a shared signboard service provider and used as a profit space. It is possible to relieve the burden on the building, increase the aesthetics and residual value of the building, effectively carry out self-advertising such as leasing notices for vacant stores through shared signboards, and generate additional revenue by distributing advertising revenue from shared signboard operators. There are advantages to doing so.

From the point of view of the store owner or franchise franchise head office, the existing store signboard space can be shared with neighboring store owners to be used as a profit space, and it is economically beneficial because there is no need to construct a separate signboard when entering a store, and events, discounts, and menus You can use it for marketing by changing the contents of the signboard as necessary, etc., and you can improve the advertising effect by selecting several nearby signs at the same time or posting your advertisement in a hot place in addition to your own signboard. It is possible to effectively conduct marketing by linking advertisements in mobile apps such as Online) apps or indoor advertisements in stores and advertisements on shared signboards, and there is an advantage in generating additional revenue by distributing advertising revenue from shared signboard operators.

On the other hand, even from the perspective of local governments or central governments in charge of permitting and permitting signboards and advertisements, public signboards with significantly improved external aesthetics compared to existing signboards can be induced to improve urban aesthetics and effectively deliver public service advertisements to residents, The effect of revitalizing the local economy can be obtained by supporting the installation of shared signboards by local small businesses and self-employed people.

In addition, in the case of a shared signboard manufacturer that supplies shared signage facilities, in addition to simply supplying shared signage facilities to a shared signage service provider, it is possible to collaborate with a shared signage service provider in a way such as rental or leasing to generate revenue from shared signage services. A new business model can be implemented.

In addition, according to the present invention, advertisements including advertisement content, advertisement content group, advertisement exposure time information, advertisement exposure location information, and advertisement exposure size information in order to systematically identify and define advertisement contents exposed to any shared signboard unit. A shared signboard service equipped with a content identification system can be provided.

In addition, according to the present invention, it is possible to provide a shared signboard service equipped with a connection system capable of effectively linking advertisement contents by introducing the concept of an advertisement campaign, an advertisement cycle, an advertisement scene, and a setting group for them.

1 is a conceptual diagram of a shared signboard service of the present invention;
2 is an example of using a signboard mode of a shared signboard according to the present invention;
3 is an example of using an advertisement mode of a shared signboard according to the present invention;
4 is an example of using a digital bulletin board mode of a shared signboard according to the present invention;
5 is a diagram showing the concept of switching the operation mode of a shared signboard according to the type of content displayed in the shared signboard service of the present invention;
6 is a network configuration diagram of a shared signboard service system according to an embodiment of the present invention;
7 is an exemplary configuration diagram of an operation DB according to an embodiment of the present invention;
8 is a diagram showing an exemplary configuration of a store operator reference cell (S-CELL), which is an area allocated to store operators, according to an embodiment of the present invention;
9 is a diagram showing an exemplary allocation method of a store operator reference cell (S-CELL) according to an embodiment of the present invention;
10 is a diagram showing an exemplary configuration of an advertising content reference cell (C-CELL) according to an embodiment of the present invention;
11 is a diagram showing another exemplary configuration of an advertising content reference cell (C-CELL) according to an embodiment of the present invention;
12 is a diagram showing an exemplary configuration for calculating a price of an advertising content reference cell (C-CELL) according to an embodiment of the present invention;
13 is a view showing an example of an advertising campaign of an advertiser conducted through an advertising content reference cell (C-CELL) of a shared billboard unit according to an embodiment of the present invention;
14 is a diagram showing an exemplary configuration of information stored in an operation DB in order to conduct an advertisement campaign of an advertiser according to an embodiment of the present invention;
15 is a view showing an exemplary configuration for preventing an advertising campaign of an advertiser of the same or similar type of business from being exposed to a shared signboard unit according to an embodiment of the present invention;
16 to 20 are diagrams illustratively showing various contents exposed to a shared signboard unit according to an embodiment of the present invention,
21 is an exemplary configuration for configuring a plurality of advertisement scenes exposed to a shared signboard unit for each time period and supporting a plurality of advertisement scenes to be exposed to a shared signboard unit according to a time cycle, according to an embodiment of the present invention. is a drawing,
22 is a diagram showing a unique signboard of a store exposed to a store operator base cell (S-CELL) of a shared signboard unit and an exposure area of the store's self-marketing by way of example, according to an embodiment of the present invention;
23 is a view showing an exemplary configuration for exposing an advertisement of an advertiser in an advertisement content reference cell (C-CELL) of a shared signboard unit according to an embodiment of the present invention;
24 is a view showing an exemplary configuration of a scene, which is a unit of exposure of various contents on a shared signboard unit and a unit of view visible on a shared signboard unit during the same running time, according to an embodiment of the present invention. ego,
25 is a diagram showing an exemplary configuration of a cycle, which is a repeated bundle of scene units exposed to a sharing signboard unit, according to an embodiment of the present invention;
26 and 27 show, in an embodiment of the present invention, a shared signboard unit using a store operator reference cell (S-CELL) and an advertisement content reference cell (C-CELL) to combine and operate divided information. It is a diagram showing an exemplary configuration of group management,
28 is a view for exemplarily explaining a method of distributing revenue from exposure of advertising content through a shared signboard unit to each store according to an embodiment of the present invention.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in this specification are only exemplified for the purpose of explaining the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention may take various forms. It can be implemented as and is not limited to the embodiments described herein.

Embodiments according to the concept of the present invention can apply various changes and have various forms, so the embodiments are illustrated in the drawings and described in detail in this specification. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosure forms, and includes all changes, equivalents, or substitutes included in the spirit and technical scope of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a shared signboard service of the present invention.

The shared signboard service provider 20 attracts an area and a building to provide the shared signboard service, installs the shared signboard through facility investment, and establishes a management and operation system to provide the shared signboard service.

The tenant or store owner of the area and building where the shared signboard service is provided is a signboard space provider 10, such as a small business owner or self-employed person, who leases or owns the shared signboard installation space. Instead of providing the shared signboard service provider 20 with a space to install the shared signboard, they secure the shared signboard facility without any additional investment cost. In the case of a new building, the building owner or building owner may be the sign space provider 10, and the building in which the shared signboard is installed may be divided and leased to the owner or store owners through leasing or the like. In addition, the building owner or building owner has the right to permit or agree to the installation of a shared signboard in an existing building.

The shared signboard service users 30 are small business owners and self-employed people in the corresponding area, and are the same as the signboard space providers 10. In addition, in the case of external advertisement, third party advertisers, business operators, etc. may be included in the service users 30, and in the case of public service advertisements or bulletin board functions, related public institutions may be included in the service users 30. .

If the service user 30 is a third party who wants to advertise on other people's signboards, he or she must pay a predetermined advertising fee, which generates advertising revenue for the service provider 20. The service provider 20 uses the advertising revenue to recover equipment investment costs, while distributing and paying a portion of the advertising revenue to the signboard space providers 10 in return for providing the signboard space.

2 is an example of using a signboard mode of a shared signboard according to the present invention.

The shared signboard of the present invention is an integral signboard provided by the service provider 20 that supplies the shared signboard service. The vertical length of the public signboard corresponds to the interfloor space of the outer wall of the building where the signboard is mainly installed, and the horizontal length is configured to correspond to the horizontal width of the entire building, so that the entire interfloor space of the outer wall of the building can be used as a signboard or billboard. .

When a shared signboard is used in a signboard mode, it performs the same role as an existing signboard by providing an image similar to a normal signboard image by utilizing an area equal to the signboard space allocated for each store. In case the same signboard video is posted for a certain period of time, the provision of the video can be stopped for a certain period of time to protect the LED pixels of the shared signboard, or it can be changed to a signboard of the same store with different contents and colors. However, if different images are provided on the shared signboard in time, continuous use is possible without these measures.

In the shared signboard of FIG. 2, the size of the signboard space for each store is shown to be the same, but the rental area for each store is different, so the size of the signboard space occupied to post the signboard may be different. Therefore, in the present invention, the shared signboard is fixed to each store. The size of the store operator reference cell (S-CELL), which is a signboard space area allocated to , is also provided to correspond thereto. The store operator reference cell (S-CELL) is an area allocated to store operators located in the building.

3 is an example of using an advertisement mode of a shared signboard according to the present invention.

When a shared signboard is used in an advertising mode, it faithfully functions as a billboard by ignoring the space allocated for each store and dynamically allocating space according to the advertising area. In this specification, from the point of view of individual store owners, other contents other than their own signboards, that is, their own advertising videos, signs of other stores or third parties, or advertisement contents are all referred to as advertisement modes. It is also possible to differentiate signboards and advertisements and apply them as a signboard mode and an advertisement mode, respectively.

When using the advertisement mode, different advertisements can be posted for each hour and section, and accordingly, the size of the advertisement content reference cell (C-CELL), which is a zone dynamically allocated to each advertisement for a predetermined period of time in the shared signboard, is occupied by each advertisement. It varies from time to time depending on the area. The advertising content reference cell (C-CELL) is an area allocated to advertisers.

As shown in FIG. 3, when an advertisement of a third party advertiser is posted through the entire shared signboard, which is an integral display panel, the advertising effect is also doubled while the characteristics of the integrated configuration of the shared signboard of the present invention are maximized. However, unlike this, a number of different advertisements may be posted for each section of the shared signboard, which will be described later.

4 is an example of using a digital bulletin board mode of a shared signboard according to the present invention.

Public information such as election information, life convenience information, and news can be provided by utilizing the shared signboard space. The digital bulletin board mode is an operation mode in which public information providers including local governments and related organizations that provide various types of public information including various life information and disaster information use shared signboards.

Here, the signboard mode, advertisement mode, and digital bulletin board mode have been described separately, but in actual use, it is possible to simultaneously perform the signboard function, advertisement function, and digital bulletin board function for each section of the shared signboard, and the signboard function, advertisement function, and digital bulletin board function for each floor Various changes are possible, such as having the function performed alternately.

5 is a diagram showing the concept of switching the operation mode of a shared signboard according to the type of content displayed in the shared signboard service of the present invention.

The shared signboard can basically operate alternately in (digital) signboard mode, (digital) advertisement mode, and digital bulletin board mode. That is, in normal times, the shared signboard operates in a digital signboard mode that functions as a signboard for individual stores, and operates in a digital advertisement mode that exposes advertisements of third party advertisers according to scheduling information, or provided by a public information provider It can operate in a digital bulletin board mode that exposes various public information.

The digital signage mode is an operation mode in which store owners, including store owners, small business owners, self-employed people, etc., use a shared signboard as a digital signage to display their trade name and trademark. Contents including, etc. may be displayed in a predetermined area of a shared signboard together with a trade name, a trademark, and the like.

In the case of the digital advertisement mode and the digital bulletin board mode, in addition to basically displaying advertisement contents or public information contents, signboard-related information such as the name and trademark of the store where the billboard is located may be displayed together with the advertisement contents. Unlike dedicated billboards such as conventional billboards, the shared billboard of the present invention is basically a concept of integrating and operating the billboards of each store, so that in any mode, information related to the signboard of the store where the billboard is located is stored in some area of the shared billboard. It is desirable to operate so that display is possible.

6 is a network configuration diagram of a shared signboard service system according to an embodiment of the present invention.

Referring to FIG. 6, the shared signboard service system according to an embodiment of the present invention includes a shared signboard unit 100, a computer for controlling content 200, and a shared signboard operation server 400.

The shared signboard unit 100 is a component that a plurality of users share its use, and has a predetermined size corresponding to a plurality of individual signboards.

For example, a plurality of users who share the use of the shared signboard unit 100 may include at least a store operator who operates a store in a building and an advertiser who advertises through the shared signboard unit 100. For example, an advertiser may include an entity that conducts commercial advertisements for profit and an entity that conducts public service advertisements for the purpose of public interest.

The content control computer 200 receives and stores content and display schedule information of a plurality of users from the shared signboard operation server 400, and stores the contents of the plurality of users in the shared signboard unit 100 according to the display schedule information. control to be displayed.

For example, the content control computer 200 may be provided for each building or floor where the sharing signage unit 100 is installed.

For example, the computer 200 for content control may be adopted as a selective configuration and may be deleted in some cases. In this case, the shared signboard unit 100 may be configured to be directly connected to the shared signboard operation server 400 in a remote place and to control its operation.

The shared signboard operation server 400 is information about the building in which the shared signboard unit 100 is installed, building information, information about a plurality of users, information about the user, information about the shared signboard unit 100, information about the shared signboard, The contents of a plurality of users and the display schedule information for displaying the contents of the plurality of users without mutual collision on the shared signage unit 100 through space division and time division are stored in the operation DB 450, and a plurality of As a component that supports the content of the user to be displayed on the shared signage unit 100 according to the display schedule information, stores and edits content and display schedule information such as signboard images, advertisement images, and other bulletin board images, and completes the content and It may be configured to supply display schedule information to the computer 200 for content control.

Between the content control computer 200 and the sharing signboard unit 100, a plurality of display controllers 250 for controlling the display of the sharing signage unit 100 for each predetermined physical section according to instructions from the content control computer 200 may be additionally inserted, and the sharing signage unit 100 and/or the display controller 250 may have a networking function for supporting wired or wireless communication with the computer 200 for content control.

An operation DB 450 for storing data such as content, display schedule information, shared signboard ID, and cell structure used in the shared signboard operation server 400 may be provided to the shared signboard operation server 400 . The shared signboard operation server 400 also receives various public information such as weather information, environmental information, traffic information, disaster information, and CCTV image information in connection with the open public data system 500 provided by the government, local governments, and public offices. It can be provided as a shared signboard unit (100).

The content control computer 200 is linked with the store management system 300 of each store to secure various information such as information on the number of empty seats, standby number information, event information, campaign information, business hours information, and CCTV video information in the store for each store. And it can be processed and displayed through the sharing signboard unit 100. This information processing process may be implemented directly in the content control computer 200, but the information obtained from the store management system 300 is sent to the operation server 400 through the content control computer 200 and processed into image information. The processed image information and related schedules may be sent back to the computer 200 for content control.

The store management system 300 may be implemented in a form in conjunction with or including a POS system in a store. In addition, an information input web application server (WAS) for registering signboard operation information and advertisement content information input through the store management system 300 to the shared signboard operation server 400 may be additionally provided.

If the store is a franchise store, the head office's affiliate data system 600 connected to each store management system 300 and the shared signboard operation server 400 of the present invention can be linked, in which case event information and campaign information for each store etc. are provided to the shared signboard operation server 400 and may be used for image information processing. In addition, various information such as information on the number of empty seats for each store and information on the number of people on standby may be transmitted to the shared signboard operation server 400 through the affiliate data system 600 instead of the computer 200 for content control.

The shared signboard operation server 400 integrates and manages the shared signboard operation service system, and has functions such as account management, signboard management, information management, content management, statistics management, and settlement management. In addition, an information data generation system equipped with a public API interworking module and a web crawler can be added between the open public data system 500 and the operation server 400 to import data from the open public data system 500. In addition, a data consistency verification system can be connected to the information data generation system to periodically check the data of the information data generation system to maintain data integrity and to report and correct data errors.

In addition, the advertising content operating system that registers the advertising content to be displayed on the shared signboard, the advertiser, and the advertising schedule in the operating server 400 in conjunction with the advertising agency system, the advertising content scheduled in the operating server 400, the sources of public information, A content download web application server used to download the schedule to the computer 200 for content control, an advertising content storage for storing multimedia content such as videos and images that are advertising sources, and the like may be additionally provided.

In addition, a web application server (WAS) for a reporting system that transmits the status of the shared signage service system, content display status information, etc. to the reporting system included in the operation server 400 or separately provided, analyzes the results of content operation, and reports statistics. A log analysis system or the like that generates and transmits errors of the shared signboard system to the reporting system may be additionally provided.

7 is an exemplary configuration diagram of an operation DB 450 according to an embodiment of the present invention.

Various types of information used for the operation of the shared signboard service system are stored in the operation DB 450. This information includes, for example, data on the shared signboard unit 100 as well as physical data of the shared signboard such as building data, wall data, and floor data. Data on installation location, store operator reference cell (S-CELL) data, store owner (lessee) data, building owner (lessor) data, data on signage space providers, advertising content reference cell (C-CELL) data, advertiser data , advertisement content data, advertiser campaign data, advertisement execution data, advertisement account data, and data on advertisement contents such as billboard price rating data, etc. may be included.

Building data, wall data, and floor data include information such as the specific location and size of the building, wall, and floor where the shared signboard is installed, and are all distinguished through individual IDs, which will be described later.

Shared signage unit data can include communication method, operation status, operation time, installation company information, display controller information, etc. in addition to size information such as height and width of the signboard. It includes physical cell unit information assigned to, and the advertising content reference cell (C-CELL) data may include content cell unit information of billboards or advertising content. The store operator reference cell (S-CELL) data includes information such as the height and width, resolution, start point, and end point of the store operator reference cell (S-CELL) in addition to the store operator reference cell (S-CELL) ID and affiliated unit ID. In addition to the information corresponding to the store operator standard cell (S-CELL), the advertising content standard cell (C-CELL) data includes the advertising content standard cell (C-CELL) exposure price (ie, advertising unit price) and advertising unit price calculation Information such as rating, content publication date, and start and end times may be additionally provided.

In particular, in the advertisement content base cell (C-CELL) data, even when the advertisement mode is applied, it functions as a small signboard for the store, provides business information such as business hours and number of people on standby, or provides space for providing public information 5) may be additionally included, and when information applied to the differentiated space is provided in the form of a widget, information such as the display area, height, and width of the widget may be included. Since the specific types of the remaining data can be understood by referring to the descriptions of FIG. 7, a detailed description thereof will be omitted.

For example, the plurality of users include a store operator who operates a store in a building and an advertiser who advertises through the shared signage unit 100, and the display schedule information includes store operator reference cell information, advertisement content reference cell information, It may include temporal scheduling information and spatial scheduling information.

The store operator reference cell information is information related to a store operator reference cell (S-CELL), which is an area allocated to a store operator among display areas of the shared signage unit 100.

The advertising content reference cell information is advertising content reference cell information related to the advertising content reference cell (C-CELL) allocated to the advertiser in the display area of the shared signboard unit 100 .

The time scheduling information is for displaying the store operator's signboard content and the advertiser's advertisement content on the store operator reference cell (S-CELL) and the advertisement content reference cell (C-CELL) constituting the shared signboard unit 100 without temporal conflict. It is information.

The space scheduling information is for displaying the store operator's signboard content and the advertiser's advertisement content on the store operator reference cell (S-CELL) and the advertisement content reference cell (C-CELL) constituting the shared signboard unit 100 without spatial collision. It is information.

For example, the store operator reference cell information includes store information related to the store, size information related to the size of the store operator reference cell (S-CELL) in the display area of the shared signage unit 100, and location information related to the location. can do.

8 discloses an exemplary configuration of a store operator reference cell (S-CELL), which is an area allocated to store operators.

In addition, referring to FIG. 9 showing an exemplary allocation method of the store operator reference cell (S-CELL), the area of the store operator reference cell (S-CELL) may be fixedly allocated in association with the size of each store.

For example, the advertising content reference cell information may include size information related to the size of the advertising content reference cell (C-CELL) in the display area of the shared signboard unit 100, and location information related to the location.

As an example, referring to FIG. 10 showing an exemplary configuration of the advertising content reference cell (C-CELL), the shared signboard operation server 400 sets the size of the advertising content reference cell (C-CELL) to the advertising content. It can be dynamically configured according to size. In this way, if the advertisement content reference cell (C-CELL) is dynamically generated each time with an aspect ratio of a size adaptive to various advertisement contents, it is possible to freely operate the size of the advertisement contents.

As another example, referring to FIG. 11 showing another exemplary configuration of the advertising content reference cell (C-CELL), the shared signboard operating server 400 configures the size of the advertising content reference cell (C-CELL) to be the same, According to the size of the advertising content, one or more advertising content reference cells (C-CELLs) may be allocated to advertisers advertising through the advertising content. For example, if the aspect ratio of the advertisement content reference cell (C-CELL) is unified to a size of 16:9 and the area is set, the width ratio of the advertisement content increases as a multiple of 16 and 16:9, 32;9, 48 It becomes possible to operate advertising contents with an aspect ratio of :9. According to this configuration, the standard of advertising content is required, and several advertising content reference cells (C-CELL) can be allocated and used for one advertising content, and the blank space of the shared signboard unit 100, the store operator reference cell (S -CELL) The process of handling interference, etc. becomes simpler than the operation of a dynamically generated advertising content reference cell (C-CELL) of free size.

12 is a diagram illustrating an exemplary configuration for calculating a price of an advertising content reference cell (C-CELL) according to an embodiment of the present invention.

Referring to FIG. 12, for example, as a pricing method for the advertisement content reference cell (C-CELL) disposed in the shared signboard unit 100, the price is proportional to the area occupied by the advertisement content reference cell (C-CELL). this can be set.

As a specific configuration related to this, for example, the shared signboard operation server 400 multiplies the price per unit horizontal length of the display area of the shared signboard unit 100 by the horizontal length of the advertising content reference cell (C-CELL), thereby advertising content reference cell. (C-CELL) may be configured to calculate the price.

In addition, for example, in the process of setting the price of the advertising content base cell (C-CELL), the price is set by applying a weighted position where the advertising effect can be seen more according to the surrounding environment where the shared signage unit 100 is located. can be applied differentially.

As a specific configuration related to this, for example, the shared signboard operation server 400 is the horizontal length of the advertising content reference cell (C-CELL) and the advertising content reference cell (C-CELL) at the price per unit horizontal length of the display area of the shared signboard unit 100. - It may be configured to calculate the price of the advertising content reference cell (C-CELL) by multiplying the position weight set according to the position of the C-CELL.

13 is an example of an advertiser's advertising campaign carried out through the advertising content reference cell (C-CELL) of the shared signboard unit 100 according to an embodiment of the present invention, and FIG. 14 is an advertiser's advertisement It is a diagram showing the configuration of information stored in the operation DB 450 in order to carry out a campaign by way of example.

13 and 14, a plurality of advertising campaign information, which is a set of information for a plurality of advertisers to perform advertisements, is stored in the operation DB 450, and the shared signboard operation server 400 stores the operation DB 450. ) To execute advertisements of a plurality of advertisers by supporting the advertisement contents of a plurality of advertisers to be displayed in the advertisement content reference cell (C-CELL) of the shared signboard unit 100 according to the plurality of advertisement campaign information and display schedule information stored in can be configured.

Referring to FIG. 14 exemplarily illustrating the configuration of information stored in the operating DB 450 to implement an advertiser's advertising campaign, the information stored in the operating DB 450 includes advertiser-related information, campaign-related information, and content-related information. can include

For example, advertiser-related information may include advertiser ID, advertiser name, advertiser type (general/regional/public, etc.), type of business, business registration number, and contact information.

For example, campaign-related information may include campaign ID, advertiser ID, content group ID, shared billboard ID, brand name, campaign name, campaign period, whether or not to pay advertisement fee, advertisement fee, discount rate, and the number of used campaign cells.

For example, content-related information includes content ID, content group ID, advertiser ID, content name, media type, source path, execution time, number of used content cells, content size, content group ID, group sort number, exposure time, exposure It may include a fixed position, repetition period, exposure unit, background color, content division information, and the like. Even the same content can be divided if the size is large, and the media properties of the divided content (combination of image banner and video, combination of multiple videos, etc.) may also be different.

For example, the shared signboard operation server 400 configures an advertisement scene exposed to the shared signboard unit 100 at the same time from a plurality of advertisement campaign information stored in the operation DB 450 to control the content of the computer 200 ).

An operation related to the construction of an advertisement scene will be more specifically and exemplarily described as follows.

The shared signboard operation server 400 constitutes an advertisement scene, which is a view exposed at the same time of the shared signboard unit 100.

The shared signboard operation server 400 selects a list of campaigns of a period that can be exposed on a corresponding day, and in this case, it is preferable to select only campaigns for which advertising fees have been paid.

The shared signboard operating server 400 performs filtering and arrangement by comparing attribute variable elements of campaigns constituting an advertisement scene.

For example, as variables necessary when constructing advertising campaigns of one advertising scene in the shared signboard unit 100, an advertising campaign of a valid period, a campaign not used in one cycle (duplicate exposure according to advertising policy) (can also be used), considering the combination of the location of the advertising content standard cell (C-CELL) and the overlapping store operator standard cell (S-CELL) or the same industry (product) in the same advertising scene, media type of content, content of the main color, advertising effect by interference, content exposure time (a campaign with the same content execution time), price mapping of the advertising content reference cell (C-CELL) (price according to the location of the advertising content reference cell (C-CELL)) differential application).

15 is a view showing an exemplary configuration for preventing an advertising campaign of an advertiser of the same or similar type of business as that of a store operator from being exposed to the shared signboard unit 100 according to an embodiment of the present invention.

Referring to FIG. 15 , the shared signboard operating server 400 may be configured to exclude an advertising campaign of an advertiser in the same or similar industry as that of the store operator in the process of constructing an advertising scene.

For example, for this purpose, the shared signboard operation server 400 provides location information of a store operator reference cell (S-CELL) that exposes a unique store signboard and an advertising content reference cell (C-CELL) that exposes advertisements of advertisers. It may be configured to refrain from displaying an advertisement of an advertiser competing with the corresponding store by comparison.

Also, for example, the shared signboard operation server 400 may be configured to exclude an advertisement campaign of an advertiser for which advertisement fee payment has not been completed in the process of constructing an advertisement scene.

16 to 20 are diagrams showing various contents exposed to the sharing signboard unit 100 by way of example according to an embodiment of the present invention.

Specifically, in FIG. 16, a scene in which content related to a unique store signage is exposed to the shared signboard unit 100 is illustrated, and in FIG. 18 illustrates a scene in which advertising content of a third party advertiser is exposed to the shared signboard unit 100, and FIG. 19 illustrates a scene in which content related to public service advertisements is exposed to the shared signboard unit 100 20 illustrates a scene in which cultural content is exposed to the shared signboard unit 100.

21 is, in one embodiment of the present invention, configures a plurality of advertisement scenes exposed to the shared signboard unit 100 for each time period, and supports the plurality of advertisement scenes to be exposed to the shared signboard unit 100 according to a time cycle It is a drawing showing an exemplary configuration to.

Referring to FIG. 21, the shared signboard operation server 400 configures a plurality of advertisement scenes exposed to the shared signboard unit 100 for each time period, and the plurality of advertisement scenes are exposed to the shared signboard unit 100 according to a time cycle can support you as much as possible.

For example, if there is a specific advertising scene that needs to be exposed at a specific time in the shared signboard operation server 400 in the shared signboard unit 100, a specific among a plurality of advertising scenes exposed to the shared signboard unit 100 for each time period It may be configured to replace an advertisement scene of a time zone overlapping with a time zone with a specific advertisement scene.

A more specific and illustrative explanation of this is as follows.

The shared signboard operating server 400 may group the scenes to form a cycle when scenes composed of various combinations are configured, and support the scenes to be repeatedly exposed based on the cycle when exposing the shared signboard.

The shared signboard operation server 400 may separately group campaigns with special events for each time period when configuring the cycle.

For example, a special event composition may include an advertising campaign that wants to be exposed only at a specific time period, that is, an advertisement campaign for an event such as an advertisement for an industry affected by time zone and a time sale. (Liquor advertisement, etc.)

22 is a diagram showing a unique signboard of a store exposed to the store operator base cell (S-CELL) of the shared signboard unit 100 and an exposure area of the store's self-marketing by way of example, according to an embodiment of the present invention.

Referring to FIG. 22, the store operator reference cell (S-CELL) is a store's unique signboard exposed to the shared signboard unit 100 and a store's own marketing exposure area.

For example, in relation to the configuration of the store operator reference cell (S-CELL), the store operator reference cell (S-CELL) of each store may be configured within a range of the store width.

In addition, for example, store operator reference cells (S-CELLs) configured for each store can be managed by creating a group that is maintained until a store is changed or a store is merged, and is managed with a distinct key.

23 is a diagram showing an exemplary configuration for exposing an advertisement of an advertiser to an advertisement content reference cell (C-CELL) of the shared signboard unit 100 according to an embodiment of the present invention.

Referring to FIG. 23, the advertising content reference cell (C-CELL) is an area in which an advertisement of a third party advertiser is exposed to the shared signboard unit 100.

For example, in relation to the advertisement content reference cell (C-CELL), when the advertisement content reference cell (C-CELL) is dynamically configured according to the size of various advertisement contents, the advertisement content reference of various sizes according to the size of the contents. A cell (C-CELL) may be configured, and it may not be easy to predict the remaining space in real time when the advertising content is filled in the shared signage unit 100.

When the advertisement content reference cell (C-CELL) is configured to have a predetermined size, a plurality of advertisement content reference cells (C-CELL) may be used for each content.

The advantage of this configuration is that it is easy to predict in advance the number of advertisement contents to be exposed to one shared signboard unit 100 . Advertising content must also use a size of a predetermined standard. For example, if the advertising content standard cell (C-CELL) of 16:9 ratio is fixed and created, the content of 32:9 and 48:9, which are multiples of it, has two 16:9 advertising content standard cells (C-CELL), It can be made using 3 pieces. The number of advertising content reference cells (C-CELLs) that can be entered into the shared signboard unit 100 in advance is determined, so it is easy to predict content composition.

For example, creative 2 used in advertising campaign 2 consists of creative 2-1/2 (32:9) using ccell3 and ccell4 and creative 2-2/2 (16:9) using ccell5. Campaign 2 exposes ads with a size of 49:9 as a whole. Here, 32:9 is an image banner, 16:9 is a video content, and materials of different formats can be mixed to form one campaign.

For example, advertising materials used in one advertising campaign may be managed as one group, and each campaign may include information on the number of cells used and a cell location arrangement order for each material.

24 is a unit in which various contents are exposed to the shared signboard unit 100 in one embodiment of the present invention, a scene that is a unit of view seen in the shared signboard unit 100 during the same execution time It is a drawing showing an exemplary configuration.

Referring to FIG. 24, a scene is a unit in which various contents are exposed on the shared signboard unit 100, and a unit of view visible on the shared signboard unit 100 during the same running time.

For example, in relation to the configuration of a scene, a set of store operator reference cells (S-CELL) having information of stores constituting the shared signboard unit 100, third-party advertising campaigns visible during the same execution time A set, a C-CELL set, and contents to be exposed in the same scene can be managed by group ID.

25 is a diagram showing an exemplary configuration of a cycle, which is a repeated bundle of scene units exposed to the sharing signboard unit 100, according to an embodiment of the present invention.

Referring to FIG. 25, a cycle is a repeated bundle of scene units exposed to the sharing signboard unit 100.

For example, in relation to the composition of the cycle, a unit for controlling the content exposure ratio of shared signboards such as unique store signboards, third-party advertiser campaign exposure, local advertisements, public service advertisements, and cultural contents, the corresponding content Scenes can be configured and managed with one group cycle ID.

26 and 27 show, in an embodiment of the present invention, combining the divided information in the shared signboard unit 100 using a store operator reference cell (S-CELL) and an advertisement content reference cell (C-CELL) It is a diagram showing an exemplary configuration of group management operated by

Referring to FIGS. 26 and 27, the shared signboard unit 100 is divided into integrated shared signboards using a store operator reference cell (S-CELL) as a store area and an advertising content reference cell (C-CELL) as an advertisement area. It can be operated in the form of combining and displaying the information provided.

For example, when composing a shared signboard exposure scene, the group constituting the combination, such as a combination of fixed partitioned areas of the current store, a combination of advertising campaigns of different sizes, and a combination of divided advertising materials, must be specified. There is a need. In addition, since the price of advertising products or store information operated on a shared signboard is information that can change, and the change history must also be managed, group key management such as version can be performed for verification and settlement.

28 is a view for illustratively explaining a method of distributing by store for advertising content exposure revenue through the shared signboard unit 100 according to an embodiment of the present invention.

Referring to FIG. 28, in relation to the distribution of revenue from exposure to advertising content by store, the ratio of the area occupied by the advertising content standard cell (C-CELL) where the advertising campaign is located to the store operator standard cell (S-CELL) of the corresponding store A distribution method may be applied.

According to the example disclosed in FIG. 28 , C-cell B is exposed across S-cell b and S-cell c.

Revenue generated from C-cell B's advertisement exposure can be distributed to S-cell b and S-cell c. do.

That is, advertisement fees incurred due to content exposure to the C-cell are distributed by the area ratio exposed to the store S-cell. In this regard, the example disclosed in FIG. 28 will be described in detail as follows.

Regarding the distribution ratio of C-cell B's exposure fee, C-cell B is exposed to S-cell b and S-cell c since the starting point S is in S-cell b and the ending point E spans S-cell c. It should be distributed according to the area ratio.

The composition of the share rate for C-cell B's exposure revenue is as follows.

Regarding the area ratio occupied by C-cell B in S-cell b, Equation 1 below is assumed.

[Equation 1]

S-cell b length - S-cell b length * ((C-cell B starting point S - S-cell b starting point) / S-cell b length)

In Equation 1, substituting 10m for the length of S-cell b and 8m for the starting point of S-cell b gives 10m-10m*((10m-8m)/10m) = 8m.

In addition, Equation 2 below is assumed in relation to the area ratio occupied by C-cell B to S-cell c.

[Equation 2]

S-cell c length * ((end point of C-cell B E - start point of S-cell c) / length of S-cell c)

In Equation 2, substituting 7m for the length of S-cell c, 19m for the end point E of C-cell B, and 18m for the start point of S-cell c, 7m * ((19m-18m)/7m) = 1m.

Therefore, for 9m of C-cell B exposure, 8 : 1 = S-cell b : distribution to S-cell c stores.

That is, if the advertising revenue generated by C-cell B is 900 won, 800 won is allocated to store b and 100 won to store c.

For example, the revenue obtained for a certain period of time by an advertising campaign can be distributed by the ratio of the area where the store operator base cell (S-CELL) autonomously per store, in this regard,

The advertising content standard cell (C-CELL) of the same size as the store operator standard cell (S-CELL) is formed, and the advertising price is selected in proportion to the area occupied by the advertising content standard cell (C-CELL), and the advertising effect is good. The price may be differentially set by adding a predetermined ratio to the advertisement content reference cell (C-CELL) of the location.

For example, referring again to FIGS. 6, 13, 14, and 21 to 25, the operation DB 450 includes advertiser information for specifying an advertiser, and advertisements for performing an advertisement campaign of the advertiser during a set campaign period. Campaign information, advertisement content ID for individually identifying a plurality of advertisement contents exposed to the shared signage unit 100 in the process of performing an advertisement campaign of an advertiser, and identification of a group of advertisement contents generated by combining a plurality of advertisement contents. advertisement content group ID for advertisement content group, advertisement exposure time information, which is information about the time when advertisement contents included in the advertisement content group are exposed to the shared signage unit 100, and information about advertisement exposure location information, which is information about the exposed position, and information about size. is configured to include the advertisement exposure size information, and the shared signboard operation server 400 controls the advertisement campaign of the advertiser corresponding to the advertiser information stored in the operation DB 450 to be performed during the campaign period, Advertising content and advertising content groups are displayed in one or more advertising content reference cells (C-CELLs) allocated to advertisers among the entire area of the shared signboard unit 100 according to the advertisement exposure time information, advertisement exposure location information, and advertisement exposure size information. can be controlled as much as possible.

In addition, for example, when the shared signboard operation server 400 displays an advertising campaign of a plurality of advertisers on the shared signboard unit 100 at the same time zone, referring to the operation DB 450, each advertiser at the same time zone The number and location of advertising content reference cells (C-CELL) displaying one or more advertising contents for performing an advertising campaign are calculated, and based on the number and location of the calculated advertising content reference cell (C-CELL), each An advertisement campaign area of an advertiser is determined, and an advertisement scene including at least one advertisement content of each advertiser may be displayed at the same time in the advertisement content reference cell (C-CELL) constituting the determined advertisement campaign area.

In addition, for example, the shared signboard operation server 400 is a shared signboard unit 100, if there is a priority exposure advertisement scene that needs to be exposed preferentially during the preset priority exposure time in a specific location, during the priority exposure time, the shared signboard It may be configured to replace an advertisement scene exposed at a specific location of the unit 100 with a priority exposure advertisement scene.

For example, the operation DB 450 includes store operator information for specifying the store operator, signboard content ID for identifying the store operator's signboard content, marketing content ID for identifying the store operator's marketing content, and signboard for the store operator. It is configured to include signboard exposure time information for the time when content and marketing content are exposed to the shared signboard unit 100, signboard exposure location information for the exposed position, and signboard exposure size information for the exposed size, and operating a shared signboard. The server 400 stores the signage contents and marketing contents of the store operator corresponding to the store operator information stored in the operation DB 450 of the shared signage unit 100 according to the signboard exposure time information, signboard exposure location information, and signboard exposure size information. It can be controlled so that it is displayed in the store operator reference cell (S-CELL) allocated to the store operator among the entire area.

As described in detail above, according to the present invention, traditional wall signboards, which are individually installed and independently managed by each store owner mainly for the purpose of displaying store names, are reborn as networked digital sharing signboards by converging with ICT technology , In addition to trademark indication, it can be used for multiple purposes by displaying self-advertisement, third-party advertisement, and public information contents, and the signboard replacement procedure can be replaced only by changing the display content, reducing the cost of replacing the signboard and preventing environmental problems. .

In addition, when different types of business are operated by time or period in one store, such as a recently emerging shared kitchen type store, signboards or advertisement contents may be differently displayed accordingly.

In addition, by installing shared signboards in hot places in each region and using them for multi-purpose purposes such as advertising media and digital bulletin boards in addition to signboards, the existing signboard space is converted into a profitable space with economic added value, and as a new digital outdoor advertising medium, While creating a new market, it provides optimized advertising means for small business owners and the self-employed.

In particular, in the case of a shared signboard, it is more suitable for densely populated areas such as shopping malls and hot places, so it has a great advertising effect. Compared to existing advertising media such as newspapers and broadcasting, where all advertising costs are paid for, signboards are mutually shared and profits are distributed. Through this method, there is a characteristic that a higher advertising effect can be obtained at a remarkably low cost.

On the other hand, from the point of view of the building owner, the existing signboard space can be leased to a shared signboard service provider and used as a profit space. It is possible to relieve the burden on the building, increase the aesthetics and residual value of the building, effectively carry out self-advertising such as leasing notices for vacant stores through shared signboards, and generate additional revenue by distributing advertising revenue from shared signboard operators. There are advantages to doing so.

From the point of view of the store owner or franchise franchise head office, the existing store signboard space can be shared with neighboring store owners to be used as a profit space, and it is economically beneficial because there is no need to construct a separate signboard when entering a store, and events, discounts, and menus You can use it for marketing by changing the contents of the signboard as necessary, etc., and you can improve the advertising effect by selecting several nearby signs at the same time or posting your advertisement in a hot place in addition to your own signboard. It is possible to effectively conduct marketing by linking advertisements in mobile apps such as Online) apps or indoor advertisements in stores and advertisements on shared signboards, and there is an advantage in generating additional revenue by distributing advertising revenue from shared signboard operators.

On the other hand, even from the perspective of local governments or central governments in charge of permitting and permitting signboards and advertisements, public signboards with significantly improved external aesthetics compared to existing signboards can be induced to improve urban aesthetics and effectively deliver public service advertisements to residents, The effect of revitalizing the local economy can be obtained by supporting the installation of shared signboards by local small businesses and self-employed people.

In addition, in the case of a shared signboard manufacturer that supplies shared signage facilities, in addition to simply supplying shared signage facilities to a shared signage service provider, it is possible to collaborate with a shared signage service provider in a way such as rental or leasing to generate revenue from shared signage services. A new business model can be implemented.

100: shared signage unit
200: computer for content control
250: display controller
300: store management system
400: shared signboard operation server
450: operating DB
500: open public data system
600: affiliate data system

Claims (20)

As a shared signboard service system,
A shared signboard unit shared by a plurality of users;
Display schedule information for displaying the contents of the plurality of users and the contents of the plurality of users on the shared signboard unit without mutual collision through space division and time division is stored in the operation DB, and the plurality of users A shared signboard operating server supporting content to be displayed on the shared signboard unit according to the display schedule information; and
Content control computer for receiving and storing the contents and display schedule information of the plurality of users from the shared signboard operation server, and controlling the contents of the plurality of users to be displayed on the shared signboard unit according to the display schedule information including;
The plurality of users include a store operator who operates a store in the building and an advertiser who advertises through the shared signboard unit,
The display schedule information,
Store operator reference cell information related to a store operator reference cell (S-CELL), which is an area allocated to the store operator among the display areas of the shared signboard unit;
Advertisement content reference cell information related to an advertisement content reference cell (C-CELL) allocated to the advertiser in the display area of the shared signboard unit;
Time scheduling information for displaying the signboard content of the store operator and the advertisement content of the advertiser on the store operator reference cell (S-CELL) and the advertisement content reference cell (C-CELL) constituting the shared signboard unit without temporal collision; and
Spatial scheduling information for displaying the store operator's signboard contents and the advertiser's advertisement contents on the store operator reference cell (S-CELL) and advertisement content reference cell (C-CELL) constituting the shared signboard unit without spatial collision. include,
The store operator reference cell information is physical cell unit information allocated to individual stores, store information related to the store, ID information of the store operator reference cell (S-CELL) in the display area of the shared signboard unit, and store operator reference cell. It includes size information related to the size of the (S-CELL), location information related to the location of the store operator reference cell (S-CELL), information related to resolution, starting point, and ending point,
The advertisement content reference cell information is content cell unit information of signage or advertisement content, information corresponding to the store operator reference cell (S-CELL) in the display area of the shared signboard unit, advertisement content reference cell (C-CELL) size information related to the size, location information related to the location of the advertising content reference cell (C-CELL), exposure price (advertising unit price) information of the advertising content reference cell (C-CELL), rating information for calculating the advertising unit price, contents Include information relating to the publication date and start and end times;
The advertising content reference cell information performs the function of a small signboard of the corresponding store even when the advertisement mode is applied, provides business information related to business hours and the number of people waiting, or information on a distinguishing space at the bottom of each signboard to provide public information. , When information applied to the distinction space is provided in the form of a widget, size information related to the display area, height, and width of the corresponding widget is further included,
The shared signboard operation server,
The size of the advertising content reference cell (C-CELL) is dynamically configured according to the size of the advertising content,
The price per unit horizontal length of the display area of the shared signboard unit is multiplied by the horizontal length of the dynamically configured advertising content reference cell (C-CELL) and the location weight set according to the location of the advertising content reference cell (C-CELL) Calculate the price of the advertising content reference cell (C-CELL);
The operation DB includes store operator information for specifying the store operator, signboard contents ID for identifying the signboard content of the store operator, marketing content ID for identifying the marketing content of the store operator, and Signboard exposure time information for the time at which marketing content is exposed on the shared signboard unit, signboard exposure location information for the location and signboard exposure size information for the size, advertiser information for specifying the advertiser, and advertising campaigns of the advertiser are set. Advertising campaign information to be performed during the campaign period, advertising content ID for individually identifying a plurality of advertising contents exposed to the shared signboard unit in the process of conducting the advertising campaign of the advertiser, and generated by combining the plurality of advertising contents Advertising content group ID for identifying the advertising content group to be identified, advertisement exposure time information for the time at which the advertising content included in the advertising content group is exposed to the shared signboard unit, advertisement exposure position information for location, and advertisement for size Exposure size information is included,
The shared signboard operation server,
Control the advertising campaign of the advertiser corresponding to the advertiser information stored in the operating DB to be performed during the campaign period,
According to the signboard contents and marketing contents of the store operator corresponding to the store operator information stored in the operation DB, the signboard exposure time information, the signboard exposure location information, and the signboard exposure size information, among the entire area of the shared signboard unit, the store operator At the same time as controlling to be displayed in the store operator reference cell (S-CELL) assigned to
The advertisement content and the advertisement content group for performing the advertisement campaign are configured according to the advertisement exposure time information, the advertisement exposure location information, and the advertisement exposure size information in the store operator reference cell (S-CELL) in the entire area of the shared signboard unit. ) characterized in that it is controlled to be displayed in one or more advertising content reference cells (C-CELL) allocated to the advertiser in association with the advertiser, a shared signboard service system.
delete delete delete delete According to claim 1,
The shared signboard operation server,
The size of the advertisement content reference cell (C-CELL) is identically configured, and one or more advertisement content reference cells (C-CELL) are allocated to advertisers advertising through the advertisement content according to the size of the advertisement content. To do, shared signage service system.
delete delete According to claim 1,
The operation DB stores a plurality of advertisement campaign information, which is a set of information for a plurality of advertisers to conduct advertisements,
The shared signboard operation server,
According to the plurality of advertisement campaign information and display schedule information stored in the operating DB, the advertisement contents of the plurality of advertisers are displayed in the advertisement content reference cell (C-CELL) of the shared signboard unit, thereby supporting the advertisement of the plurality of advertisers. Characterized in that the enforcement, shared signage service system.
According to claim 9,
The shared signboard operation server,
A shared signboard service system characterized in that an advertisement scene exposed to the shared signboard unit is configured from a plurality of advertisement campaign information stored in the operating DB and transmitted to the content control computer.
According to claim 10,
The shared signboard operation server,
Characterized in that in the process of configuring the advertising scene, excluding advertising campaigns of advertisers whose advertising fees have not been paid, the shared signboard service system.
According to claim 10,
The shared signboard operation server,
In the process of constructing the advertising scene, the advertising campaign of the advertiser in the same or similar industry as the store operator is excluded, characterized in that, the shared signboard service system.
According to claim 10,
The shared signboard operation server,
A shared signboard service system, characterized in that configuring a plurality of advertisement scenes exposed to the shared signboard unit for each time period, and supporting the plurality of advertisement scenes to be exposed to the shared signboard unit according to a time cycle.
According to claim 13,
The shared signboard operation server,
If there is a specific advertising scene that needs to be exposed at a specific time in the shared signboard unit, among a plurality of advertising scenes exposed to the shared signboard unit at each time point, replacing the advertising scene of a time zone overlapping with a specific time zone with the specific advertising scene Characterized in that, a shared signboard service system.
delete delete According to claim 1,
The shared signboard operation server,
In the case of displaying an advertising campaign of a plurality of advertisers in the same time zone on the shared signboard unit,
Calculate the number and location of advertising content reference cells (C-CELLs) displaying one or more advertisement contents for performing an advertisement campaign of each advertiser in the same time zone with reference to the operating DB, and calculate the calculated advertisement content reference cell Each advertiser's advertising campaign area is determined based on the number and position of (C-CELL), and at least one advertisement content of each advertiser is included in the advertising content reference cell (C-CELL) constituting the determined advertising campaign area. Characterized in that the advertising scene is controlled to be displayed at the same time, the shared signboard service system.
According to claim 17,
The shared signboard operation server,
If there is a priority exposure advertisement scene that should be preferentially exposed during the priority exposure time in a specific position of the sharing signboard unit, the advertisement scene exposed at the specific position of the sharing signboard unit during the priority exposure time as the priority exposure advertisement scene Characterized in that the replacement, shared signage service system.
delete delete

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