KR20190088446A - Method and system for providing advertisement through medium - Google Patents

Abstract

Disclosed are a method for providing an advertisement through a medium of a user, and a system thereof. The method for providing an advertisement comprises the steps of: confirming corresponding display advertisements in accordance with a condition set by a user accessing a market place; exposing the confirmed display advertisements through the market place and relaying the display advertisements between advertisers of the display advertisements and the user; confirming the display advertisement selected by the user among the exposed display advertisements; and exposing the selected display advertisement through a medium of the user.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing method and an advertisement providing system for providing an advertisement through a medium of a user,

Embodiments of the present invention relate to an advertisement providing method and an advertisement providing system for providing an advertisement through a medium of a user.

There are prior art techniques for providing advertisements via media assigned to a user, such as a blog, mini-homepage or cafe. In such prior arts, advertisers want to improve their advertising effectiveness by exposing their own advertisements through a medium capable of generating a large amount of traffic such as a blog of a power blogger having a relatively large number of visitors or scraps. However, since the number of such media is limited, there is a problem that an opportunity for advertisers to view advertisements is limited. On the other hand, media such as a small blogger blog having a relatively small number of visitors or scraps have a problem in that the opportunity for advertisement exposure is limited due to a lack of qualification as a medium in a medium generating traffic. In addition, in the advertisement platform for managing / providing advertisements of a service provider (publisher) or advertisers providing media, since the advertisement domain is concentrated on medium of large-scale traffic such as a blog of a power blogger, There is a problem that the exposure area is limited and the advertisement income is limited.

In addition, users of the media set the screen on which their media are displayed in various manners directly, so even if the service provider provides the service for such media, there is a limitation in exposing the advertisement through the medium. For example, in the prior art, text-based advertisements based on search advertisements are exposed at the bottom of the medium, but the proportion of sales of search advertisements through the medium of such users is insignificant compared to the sales portion of all search advertisements.

In addition, some users individually attempt to further expose the advertisement by displaying additional widget-type advertisements on their media. However, the additional exposure attempts of such advertisements are not limited to the services provided by the media, Because they want to advertise through services, they are not systematic and unified. In addition, advertisements provided through external services have nothing to do with advertisers exposing their advertisements through service providers (or advertising platforms) or service providers (or advertising platforms). Thus, additional exposure attempts of advertisements via additional widget-type advertisements may prevent efficient use of media from the perspective of advertisers exposing their advertisements through service providers (or advertising platforms) or service providers (or advertising platforms) There is a problem of making.

For mediums allocated to users, such as blogs, mini-homepages, or cafes, by providing users with an advertising marketplace, users of the media can select and expose advertisements, The present invention also provides an advertisement providing method and an advertisement providing system capable of enabling an advertisement providing system.

The present invention provides an advertisement providing method and an advertisement providing system which can provide an advertisement exposure area of an advertiser and provide an opportunity to select a desired charging method among various charging methods, thereby providing more advertisement exposure opportunities.

The present invention provides an advertisement providing method and an advertisement providing system that can secure more advertisement area without harming the aesthetics of the media.

Provided are an advertisement providing method and an advertisement providing system which allow users of a medium such as a blogger to easily share information about trusted products.

There is provided an advertisement providing method and an advertisement providing system in which advertisers can use expensive display advertisement products at a lower price.

Identifying corresponding display ads according to conditions set by a user connected to the marketplace; Relaying the display ads between advertisers of the display ads and the user by exposing the identified display ads through the marketplace; Identifying a display advertisement selected by the user from among the exposed display advertisements; And exposing the selected display advertisement through a medium assigned to the user, the marketplace comprising: a first user interface for the user to select or enter an address of the medium; And a third user interface for exposing the display ads recommended through the condition and for selecting a display advertisement to be displayed on the medium by the user among the recommended display advertisements, And a display unit for displaying the advertisement.

There is provided a computer program stored on a non-transitory computer readable recording medium for causing the computer system to execute the advertisement providing method.

A display advertisement confirmation unit for confirming corresponding display advertisements according to a condition set by a user connected to the marketplace; An advertisement relay unit for relaying the display advertisements between the advertisers of the display ads and the user by exposing the confirmed display ads through the marketplace; A selected advertisement confirmation unit for confirming a display advertisement selected by the user among the exposed display advertisements; And an advertisement exposing unit for exposing the selected display advertisement through a medium allocated to the user, wherein the marketplace comprises: a first user interface for the user to select or input the address of the medium; A second user interface for setting the condition for the advertisement and a third user for exposing the display ads recommended through the condition and for selecting the display advertisement to be displayed on the medium by the user, And an interface to the advertisement providing system.

By providing an advertising marketplace for users of media that are assigned to users, such as blogs, mini-homepages, or cafes, users of the media can select and expose advertisements, thereby enabling smooth advertisement on small media have.

By providing more exposure areas for advertisers and providing the opportunity to choose the desired billing method from among the various billing methods, it is possible to provide more advertisement exposure opportunities.

More advertising space can be secured without harming the aesthetics of the media.

Users of media, such as bloggers, can easily share information about trusted products.

Advertisers can use more expensive display advertising products at a lower cost.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a diagram illustrating an example of a marketplace for display advertisement in an embodiment of the present invention.
3 is a diagram showing an example of a setting page of a blog according to an embodiment of the present invention.
4 is a diagram for explaining an overall flow of a display advertisement in an embodiment of the present invention.
5 is a diagram illustrating an example of an advertiser page provided to an advertiser in an embodiment of the present invention.
6 is a diagram showing an example of an import report page provided to a blogger in an embodiment of the present invention.
7 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention.
8 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.

1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140, respectively. Herein, the advertiser 110 and the user 140 may refer to user terminals such as a PC (personal computer), a smart phone, etc., which are actually used by the advertiser 110 or the user 140. That is, the arrows shown in FIG. 1 indicate that data can be transmitted and received between a user terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a user terminal used by the user 140 using a wired / wireless network It can mean.

The advertisement platform 120 may be a system for performing a bid for an advertisement of an advertiser 110, matching between an advertisement and a keyword, sorting an advertisement or an advertiser, providing an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to an individual publisher (first publisher, second publisher, ...) included in the publisher 130. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired / wireless network, and may refer to a single web page constituting a web site as needed .

In addition, the "exposure" of an advertisement means that publicity contents such as text, images, sounds, videos, and hyperlinks associated with the advertiser through the site (publisher) are provided to a visitor (e.g., user 140) Can be interpreted to include. In addition, the "selection" for the exposed advertisement indicates a situation in which an advertiser wants to achieve through the delivery of the publicity content by displaying a response (occurrence of a user event) May occur. At this time, for example, the advertiser may include a situation in which a page associated with an advertiser is exposed to a user who selects an advertisement, or a situation in which a user joins a member through an exposed page by selecting an advertisement.

At this time, the achievement of the situation induced by the advertiser can be expressed as "conversion ". For example, if an advertiser-derived situation is a "selection" (e.g., click) on an exposed ad, the "conversion" In another example, if the situation that the advertiser is guiding is a simple advertisement exposure,?? Can correspond to the exposure of the advertisement. In another example, if the situation led by the advertiser is sales of the product through the exposed advertisement, the "conversion" may refer to the sale of the product to be sold through the exposed advertisement. As another example, if the situation led by the advertiser is a subscription on a site that users access via an exposed ad, the "conversion" can refer to the subscription of users.

The publisher 130 can provide the user 140 with his or her site, provide the user 140 with pages included in the site through the site, or provide the user with the search result for the search word through the search word input through the site (140). At this time, the publisher 130 may receive advertisements for exposing through the pages from the advertisement platform 120 and provide the advertisements to the user 140. For example, the publisher 130 can deliver the keyword input by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do. As another example, the publisher 130 may determine an advertisement for providing as a search result using the keyword entered by the user 140, and may request the advertisement platform 120 for information on the determined advertisement. At this time, the publisher 130 may add information about the advertisement received from the advertisement platform 120 to the user 140 in addition to the search result.

The publisher 130 may provide a route (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). Also, at least one individual publisher of the plurality of individual publishers may provide the user 140 with at least one site, such as aggregate search, keyword search, blog service, mail service, social network service, etc., And can provide at least one of various services that can be provided through a wired or wireless network.

In the embodiment of FIG. 1, the advertisement platform 120 and the publisher 130 are different systems. However, in another embodiment, one advertisement platform and one publisher are systems included in one system It is possible.

The advertisement providing system according to embodiments of the present invention may be a system included in the above-described individual advertisement platform or an individual publisher, or a system associated with an individual advertisement platform or an individual publisher.

Hereinafter, embodiments of the present invention will be described with reference to a blog, but embodiments of the present invention can be applied to media such as mini-homepages, cafes, and the like.

2 is a diagram illustrating an example of a marketplace for display advertisement in an embodiment of the present invention. The screen 200 shows an example of a web site where a blogger can select (or purchase) items necessary for decorating a blog, such as a skin, a personal computer, a font, and a music. More specifically, on the screen 200, an example of a web page providing a marketplace where a blogger of the web site can select a display advertisement (DA) to be displayed on his / her blog is displayed . Such a website may be provided by a service provider (e.g., the publisher 130 described in FIG. 1) that provides the blog service. Personas can mean images, animations, and other items that bloggers can use to express themselves.

The first dotted line box 210 indicates an area in which a first user interface through which a blogger can select or input an address of a blog is displayed. For example, the display advertisement selected in the marketplace may be displayed on a blog of an address selected or input through the first user interface.

The second dashed line box 220 indicates a region in which a second user interface for setting a condition for a display advertisement to be displayed is displayed.

The "category selection" indicates a user interface through which a blogger can select a category of a display advertisement desired by the blogger. In FIG. 2, an example of the blogger selecting the category "Gourmet Gourmet" is shown, and display ads classified in the "Gourmet Gourmet" category may be displayed in the third dotted box 230 to be described later.

In addition, the blogger can select the subject (advertiser or blogger) who registered the display advertisement. That is, not only advertisers but also bloggers can directly register advertisements. FIG. 2 shows an example in which a "full" display advertisement is selected regardless of the subject who registered the display advertisement. In this case, the number "000" shown in FIG. 2 may denote the number of display advertisements corresponding to the selected category, and may be changed dynamically according to the category selection of the blogger.

Bloggers can also sort their display ads by "Newly Shared", "Most Popular", and so on. Here, the "new share" may mean a newly registered display advertisement order, and the "popular popularity order" may mean the order in which the display advertisements are frequently selected for the bloggers.

The blogger may also select the desired "color" of the display ad. In Fig. 2, "Color 3" is selected. At this time, although text is displayed such as "Color 1 "," Color 2 ", and the like in FIG. 2, actual colors may be displayed for each color and displayed on the screen 200. That is, a variety of information can be provided to the blogger to inform the blogger of the corresponding color. That is, by selecting the display advertisement by color, the blogger can select the display advertisement considering the aesthetic factor. For example, if the overall color image of a blog is "black ", the user can select a display ad made mainly of" black ". The color set for the display advertisement may be designated by the advertiser in advance, or may be automatically designated by extracting the representative color from the advertisement providing system.

In FIG. 2, only the colors are described as aesthetic elements, but a display advertisement may be selected according to various aesthetic factors such as the display form and size of the display advertisement.

In addition, a condition for selecting a display advertisement may include a positional element for a region of the medium that can be arranged according to the size of the display advertisement. For example, the areas where content is displayed on a blog vary in size. Accordingly, the blogger may select a display advertisement of a size or shape that can be placed in an empty space at present. In this case, the user may designate a desired size or shape and select a display advertisement desired by the user from among the retrieved results (display advertisements). In addition, the advertisement providing system may display the appropriate size or shape Display ads can also be recommended to users.

In addition, whether the advertisement includes a horizontal advertisement or a vertical advertisement, a static advertisement, a motion including a motion, a text advertisement, an advertisement including an image, or the like may be a criterion for advertisement selection or recommendation. On the other hand, in the case of a display advertisement in the form of a widget having a specific function, the user can search for or select the display advertisement according to the function element. For example, only an advertisement including a desired function such as an advertisement including a clock function, an advertisement including a calendar function, an advertisement including a currency exchange inquiry function, and the like can be selectively displayed. Can be selected. Alternatively, the advertisement providing system may provide the user with a function of searching except for the advertisement in the form of a widget including specific functional elements.

The advertisement providing system may include a function of recommending advertisements having a function or characteristic similar to the advertisement selected by the blogger. For example, if a user selects one display ad, the ad serving system identifies other bloggers with a history of selecting the selected display ad, and automatically displays other display ads selected by a certain number or more of the bloggers To provide a function to recommend to the user.

For example, features for recommending or selecting display ads using size or shape, specific features, or automatic recommendations may be provided to the user through the marketplace.

When various conditions are set through the second user interface, the publisher 130 may receive information on the display advertisements corresponding to the condition from the advertisement platform 120 and display the information on the screen 200. The third dashed line box 230 shows some of the display advertisements corresponding to the conditions set by the blogger.

At this time, the third dashed box 230 may provide a third user interface (e.g., the checkboxes of FIG. 2) to the blogger for selecting a particular display advertisement from among the display ads displayed on the screen 200, The blogger can select a display advertisement to be displayed on the blog using the third user interface. In this case, the selected display advertisement can be displayed at a specific position of the blog according to the taste of the blogger according to the setting on the setting page provided to the blogger in order to manage the blog.

3 is a diagram showing an example of a setting page of a blog according to an embodiment of the present invention. The first screen 310 shows an example of a blog layout. Blog services can provide bloggers with a variety of blog layouts, and bloggers can choose which blog layouts they want to apply to their blogs. In addition, the blog service can provide a variety of blog setting interfaces, such as sorting, resizing post areas, setting layouts such as whether to use sidebars or display conditions, setting menus such as using menus, and using widgets have. At this time, the blog service can further provide setting interfaces for displaying advertisements on the blog.

The second screen 320 shows a setting interface screen for displaying an advertisement on a blog. The setting interface screen may be included in a web page including the first screen 310 or may be provided in a separate pop-up window. The setting interface screen is used to select whether to display a "post text" type blog advertisement, which is a text type advertisement, and a "post banner type", which is a banner type advertisement, on a blog or a specific post . Here, the "post banner type" blog advertisement may correspond to the display advertisement described with reference to FIG. For example, the display ads (DA-4 DA) displayed on the second screen 320 through the recently selected banner view may be selected recently among the display ads selected from the blogger through the marketplace described in FIG. 2 Can mean display ads.

At this time, the blogger can select a desired display advertisement among the display advertisements displayed on the second screen 320 and display the selected display advertisement at a desired position of the blog. For example, the blogger can set a desired display advertisement to be displayed at a desired position by dragging "DA 3" and dropping it to a specific position of the blog layout displayed on the first screen 310. As another example, the blogger may set a desired display advertisement to be displayed at a desired position by clicking on "DA DA" and then clicking on a specific position of the blog layout again.

"Register banner selection" may include a link to the marketplace, and "Register banner directly" may include a link to provide a user interface by which a blogger can register banner-type posts, have. That is, not only an advertiser but also a blogger can directly create and register a display advertisement in the form of a banner (or a widget to be described later), and the registered display advertisement can be shared in the marketplace described in FIG.

If the blogger does not have a history of selecting (or registering) a display advertisement in the marketplace, the second screen 320 may be provided with a link to the marketplace along with a notification phrase such as "no banner currently selected" Can help simplify the selection of display ads.

In the above-described embodiment of FIG. 3, the display advertisement is provided in the form of a widget. In this case, for example, a widget-type display advertisement may be provided and displayed together with existing widgets in the blog setting interface for existing widget usage setting, and is set to the same as the method of setting existing widgets It can be posted on your blog.

Also, the number of display ads that are simultaneously exposed to a single blog may be limited for the entire blog service. For example, if too many display ads are displayed on one blog, there is a possibility that the quality of the whole blog service may be deteriorated because there is a fear that the beauty of the blog may be deteriorated. Accordingly, in the embodiments of the present invention, the number of display advertisements simultaneously exposed on one blog may be limited.

4 is a diagram for explaining an overall flow of a display advertisement in an embodiment of the present invention. 4 is a diagram for explaining what functions should be provided to the blogger 410 and the advertiser 420 in the production process 430, the registration process 440, the management process 450, and the efficiency inquiry process 460 .

The creation process 430 is a process for creating an advertisement and the registration process 440 is a process for registering the created advertisement. The creation process 430 displays a display advertisement such as an advertisement, in particular, a banner advertisement to the blogger 410 or the advertiser 420 And may be processes for providing a function for creating and registering a program. For example, the advertisement providing system according to the present embodiment provides the blogger 410 or the advertiser 420 with a production guide similar to the existing display advertisement or the mobile banner product, and the blogger 410 or the advertiser 420 It is possible to upload the advertisement file and induce registration. At this time, the production guide may include information for regulating the size of the display advertisement (for example, regulating the menu size and width of the blog to be the same), word selection, and the like. Such a production guide may be provided to the blogger 410 or the advertiser 420 through the advertisement production page. In addition, a function for uploading and registering a widget type display advertisement including simple functions such as a clock, a calendar, and a currency exchange inquiry is provided to the blogger 410 or the advertiser 420 in the production process 430 and the registration process 440 . For example, an advertisement registration page on which the advertiser 420 registers an advertisement may include an interface for selecting a type of advertisement as an image type (image type display advertisement) and a widget type (widget type display advertisement) .

The advertiser 420 may also select a billing mode in the registration process 440. For example, in a conventional technology, only a cost-per-click (CPC) billing method is available for a search advertisement in which advertisement is exposed in text form through a blog because of the nature of the search advertisement, which is difficult to control the number of impressions of the advertisement. However, according to embodiments of the present invention, a service provider can provide a display advertisement through a medium such as a one-media-based medium such as a blog or a café. Thus, according to the characteristics of a display advertisement, In addition, the CPM (cost per mill) type billing method is also available. Accordingly, in the display advertisement registration process 440, the advertiser 420 may display a CPT (Cost Per Time) form, which is a billing method based on a CPC type billing method, a CPM type billing method, or a billing method based on a bid amount per unit time The user can select and use a desired billing method among various billing methods.

For example, the advertiser 420 can display an advertisement in a display advertisement method having a relatively high visibility rather than a search advertisement method in which an advertisement is displayed in the form of a text through a medium of a user. At the same time, It is possible to satisfy the needs to separate and expose.

In addition, the advertiser 420 can limit or select the area where the advertiser 420 is exposed in the registration process 440 by using an objective index such as a number of views (for example, a monthly average number of views of the media). For example, the advertisement registration page may be provided with a function of allowing the advertiser 420 to set an advertisement of the advertiser 420 to be exposed only to media having a predetermined number or more of hits.

Also, the registration process 440 may include a process for registering the media. First, as described above, the advertiser 420 can indirectly register a desired medium by using the media history such as the number of hits. In addition, the blogger 410 can register the blog of the blogger 410 as a medium. For example, the advertisement providing system according to the present embodiment may provide a blog registration page to the blogger 410 for registering the blog as a medium through which the advertisement is exposed. At this time, the blogger 410 can register the blog of the blogger 410 as a medium for advertisement exposure by inputting the address and category of the blog on the blog registration page.

In this case, criteria such as the fitness between the category and the content (or the post) may be used instead of the UV (Unique Visitors) or the PV (Page View) as the inspection standards of the medium to be registered. As described above, since embodiments of the present invention are intended to provide an opportunity to expose advertisements to blogs of a small traffic, it is possible to register the media through inspection criteria such as UV (Unique Visitors) and PV (Page View) If you do, small traffic blogs will still be deprived of the opportunity to view your ad. Therefore, according to the embodiments of the present invention, it is possible to provide opportunities for advertisement exposure by expanding the possibility that blogs of small-sized traffic are also registered as media by providing opportunities for media registration according to the degree of fitness between blog categories and contents displayed on blogs have. Here, the fitness between the category and the content can be determined, for example, by extracting the keyword through the text crawling on the blog, calculating the association degree between the keyword and the category, and the like. Alternatively, it is also possible to calculate the fitness as a medium by checking the number of times the associated keywords are referred to among the keywords extracted through the text crawling.

When the blogger 410 can open a plurality of blogs in the blog service, the blogger 410 may register and manage the plurality of blogs as media. In other words, the advertisement providing system according to the present embodiment can manage the information about a plurality of blogs registered for the blogger 410, respectively, in association with the blogger 410. [

Also, the management process 450 may be a process for managing registered media or advertisements. The process of the blogger 410 managing advertisements for posting on a blog registered as a medium has been described in detail with reference to FIG. 2 and FIG. 3, and a repetitive description thereof will be omitted. In addition, the blogger 410 can confirm the history of the display advertisement exposed through the blog or the information about the currently-displayed display advertisements through the medium management page.

The advertiser 420 can manage the advertisement of the advertiser 420 registered through the advertiser page. For example, a function for changing an accounting method, an advertisement name, a keyword tag, a bid, and the like may be provided through the advertiser page.

The efficiency inquiry process 460 may be a process in which the blogger 410 or the advertiser 420 is provided with a function for managing the effectiveness of the advertisement.

5 is a diagram illustrating an example of an advertiser page provided to an advertiser in an embodiment of the present invention. In the efficiency inquiry process 460 described with reference to FIG. 4, the advertiser 420 is provided with the advertisement effect report page of the advertiser page 500 provided to the advertiser 420, Quot; DA "510 associated with a display advertisement (e.g., a display advertisement provided through a medium of " DA "

6 is a diagram showing an example of an import report page provided to a blogger in an embodiment of the present invention. In the efficiency inquiry process 460 illustrated in FIG. 4, the blogger 410 may be provided with an import report page 600 capable of viewing the entire advertisement effect and the advertisement-specific effect. At this time, the advertisement effect may be provided to the blogger 410 with information such as income, exposure, and click rate. FIG. 6 shows an example of providing information related to imports.

FIG. 7 is a block diagram illustrating an internal configuration of an advertisement providing system in an embodiment of the present invention, and FIG. 8 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention. 7, the advertisement providing system 700 according to the present embodiment includes a display advertisement confirmation unit 710, an advertisement relay unit 720, an optional advertisement confirmation unit 730, and an advertisement exposure unit 740 . At this time, the advertisement providing method according to the present embodiment can be performed by the advertisement providing system 700. [

In step 810, the advertisement providing system 700 or the display advertisement confirming unit 710 can confirm the corresponding display advertisements according to the condition set by the user who accesses the marketplace. As already explained, display advertisements can be created and registered through advertisers. It has also been described that display ads may be produced and registered by users (e.g., bloggers). For example, when the user accesses the marketplace and sets the conditions, the advertisement providing system 700 or the display advertisement confirming unit 710 can search for and confirm the display advertisements corresponding to the set conditions in the database in which the display advertisements are registered . Here, the display ads described herein may include display advertisements registered from advertisers or users to expose through media assigned to users such as blogs, mini-homepages, or cafes.

In step 820, the advertisement providing system 700 or the advertisement relaying unit 720 may relay the display ads between the advertisers and the users of the display ads by exposing the confirmed display ads through the marketplace. For example, the advertisement providing system 700 or the advertisement relaying unit 720 may relay the display advertisements between the advertisers and the users via the medium of the user. Also, as described above, advertisers may include users who have created and registered display advertisements.

In step 830, the advertisement providing system 700 or the selected advertisement confirming unit 730 can confirm the display advertisement selected by the user among the exposed display advertisements. For example, a user can select a desired display advertisement among display advertisement recommendations through various conditions such as a category, a color of a display advertisement, a registration subject, and a size of a display advertisement.

In step 840, the advertisement providing system 700 or the advertisement exposure unit 740 may expose the selected display advertisement through the user's medium. At this time, the selected display advertisement can be exposed through the medium according to the setting of the user. For example, even if a user selects a display ad in a marketplace, the display advertisement can be set not to be exposed on the medium. The information about the selected display advertisement can be stored in the setting of the medium, and the user can use the stored information to expose the display advertisement through the medium even afterwards. As another example, the user's settings may include information about the location of the display advertisement on the media. In this case, the display advertisement can be exposed at the location of the medium set by the user. For example, the position of the display advertisement may include the position of the content display area selected by the user among the plurality of content display areas included in the layout of the medium.

In addition, for example, the advertisement providing system 700 or the advertisement exposure unit 750 exposes the display advertisement may correspond to transmitting the related information to the terminal that accesses the medium and receives the display advertisement.

According to another embodiment, each of the display ads may be color-coded, and the condition may include aesthetic elements including at least the color of the display ad. For example, the color of the display advertisement may be designated by the advertiser, or may be designated by the advertisement providing system 700 as needed. Once the color of the display ad is specified, the user can select the desired color from the marketplace. At this time, the advertisement providing system 700 can confirm the display advertisement corresponding to the color (condition) selected in step 810.

According to another embodiment, the condition may comprise a positional element for a region of the media which can be deployed according to the size of the display advertisement. For example, when the blogger selects the layout of the blog, the size of the area for providing the content can be determined for each predetermined area. Therefore, there is a need to select a display advertisement suitable for the size of the blank area. In this case, the advertisement providing system 700 can compare the size of the free area with the size of the display advertisement, and recommend the display advertisement suitable for the user.

According to another embodiment, the display ads may comprise at least one display advertisement made in the form of an image or at least one display advertisement made in the form of a widget. In addition, different constrained guides may be provided to the advertisers of the display advertisements depending on the image type and the widget type. For example, the size and shape of the display advertisement may be regulated differently depending on the image type and the widget type. Accordingly, more uniform and systematic display advertisement can be provided. For example, the predetermined constraint guide may include at least a constraint on the size of the display ads, and the size may be set to a predetermined size according to the width of at least one of the plurality of content display areas included in the layout of the medium .

According to another embodiment, through the website providing the marketplace, the advertisement effect information on the medium and the exposed display advertisement can be provided to the user. For example, the advertisement effect information may include information on at least one of the revenue, the number of impressions, and the click rate, which are measured periodically for the display advertisement exposed through the medium.

According to yet another embodiment, advertisers may be provided with the ability to select a charging scheme for display ads. In this case, the advertisement cost according to the execution of the display advertisements can be determined in the charging mode selected through the function. For example, a display advertisement having a CPC-type charging mode can be determined based on a click of a user, and a display advertisement having a CPM-type charging mode can be determined based on an exposure number of a display advertisement. As described above, in addition to the CPC-type charging mode and the CPM-type charging mode, various other charging modes may be used.

The contents omitted in FIGS. 7 and 8 can be referred to FIGS. 1 to 6. FIG.

Thus, according to embodiments of the present invention, it is possible to provide an advertisement marketplace to users of media allocated to a user, such as a blog, a mini-homepage, or a cafe, It is possible to smoothly display advertisements on the medium of traffic. It can also provide advertisers with more exposure areas of advertisements and the opportunity to choose their preferred billing method from among the various billing methods, thereby providing more opportunities for advertisement exposure and providing more opportunities without harming the aesthetics of the media An advertisement area can be secured. In addition, users of media such as bloggers can easily share information about products they trust, and advertisers can use expensive display advertisement products such as time boards and rolling boards at a lower cost.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

700: Ad serving system
710: Display Advertisement Verification Unit
720:
730:
740:

Claims (11)

Identifying corresponding display ads according to conditions set by a user connected to the marketplace;
Relaying the display ads between advertisers of the display ads and the user by exposing the identified display ads through the marketplace;
Identifying a display advertisement selected by the user from among the exposed display advertisements; And
Exposing the selected display advertisement through a medium allocated to the user
Lt; / RTI >
Wherein the marketplace comprises a first user interface for the user to select or enter the address of the medium, a second user interface for setting the condition for the display advertisement to be displayed on the medium, And a third user interface for exposing the ads and for selecting the display advertisement to be displayed on the medium by the user from the recommended display ads
The advertisement providing method comprising the steps of: The method according to claim 1,
Said condition comprising aesthetic elements of said display advertisement,
Wherein the aesthetic element comprises at least one of a color, a size, and a shape of the display advertisement. The method according to claim 1,
Wherein the condition includes a functional element of the display advertisement. The method according to claim 1,
Wherein the selected display advertisement is exposed through a medium selected or input through the first user interface according to a setting of the user through the third user interface,
Wherein the setting of the user includes information on a location of the display advertisement in the medium. 5. The method of claim 4,
Wherein the position of the display advertisement includes a position of a content display region selected by the user among a plurality of content display regions included in a layout of a medium selected or input through the first user interface, Way. The method according to claim 1,
The display advertisements include at least one display advertisement produced in the form of an image or at least one display advertisement produced in the form of a widget,
Wherein a constrained guide different from one another according to the image type and the widget type is provided to the advertisers of the display advertisements. The method according to claim 6,
Wherein the predetermined constraint guide includes constraints on the number or size of the display ads,
Wherein the size is preset according to a width of at least one of a plurality of content display areas included in a layout of the medium. The method according to claim 1,
Through the website providing the marketplace, advertisement effect information on the medium and the exposed display advertisement is provided to the user,
Wherein the advertisement effect information includes information on at least one of an income, an exposure number, and a click rate measured for each period of a display advertisement exposed through the medium. The method according to claim 1,
A function for selecting the charging method of the display advertisements is provided to the advertisers,
Wherein an advertisement cost for the execution of the display ads is determined in a charging mode selected through the function. A computer program stored on a non-transitory computer readable medium for executing the method of any one of claims 1 to 9 on a computer system. A display advertisement confirmation unit for confirming corresponding display advertisements according to a condition set by a user connected to the marketplace;
An advertisement relay unit for relaying the display advertisements between the advertisers of the display ads and the user by exposing the confirmed display ads through the marketplace;
A selected advertisement confirmation unit for confirming a display advertisement selected by the user among the exposed display advertisements; And
The advertisement display unit exposes the selected display advertisement through a medium allocated to the user.
Lt; / RTI >
Wherein the marketplace comprises a first user interface for the user to select or enter the address of the medium, a second user interface for setting the condition for the display advertisement to be displayed on the medium, And a third user interface for exposing the ads and for selecting the display advertisement to be displayed on the medium by the user from the recommended display ads
The advertisement providing system comprising:

Images