KR101827864B1 - Search history providing method and system for displaying search advertisement and charging for search advertisement using search history of user - Google Patents

Abstract

Disclosed is a method and system for providing a search history to expose and charge a search advertisement using a search history of a user. The search history providing method includes the steps of providing a search result according to data input by a user, storing a document selected by the user among the documents included in the search result in association with the user in the search history of the user And providing a search history list of at least some of the documents stored in the search history, wherein if the document selected by the user in the search history list is an advertisement document set to be search history chargeable, The advertisement fee is charged to the advertiser of the advertisement document, and the availability of the search history fee is set by the advertiser.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for providing a search history in which a search advertisement is additionally exposed and charged using a user's search history.

Embodiments of the present invention are directed to a method and system for providing a search history that exposes and exposes a search advertisement using a search history of a user.

The search history may mean log information that records information such as a search word entered by a member of the web server, a search date and time, a title and URL of a visited document, and a document visit time. For example, users can check when and where they have searched through this search history. For example, Korean Patent Laid-Open No. 10-2009-0112256 discloses a search history service method and system.

In the case of a search advertisement, a user often searches for and searches for a desired product or service, and then comes back after a certain period of time to purchase a product or service. However, when the user desires to revisit a specific search advertisement, it is difficult to remember the site name or the URL, and the content of the search is continuously changed.

In this specification, a method and system for providing a search history that can utilize search history more efficiently are provided.

The search revenues can be improved by improving the site re-visit rate or the purchase conversion rate by storing the search advertisement that the user selects (e.g., clicked) in the search result provided through the user's search as a search history and providing the search advertisement sites as a search history to the user. A method and system for providing a search history are provided.

And provides a search history providing method and system in which an advertiser can directly select whether or not to provide a search advertisement as a search history.

The present invention provides a method and system for providing a search history that enables a user to recognize that a search advertisement that can be read in a search history is a search advertisement that can be revisited through a search history by adding a predetermined marker when an advertisement is exposed.

Providing a search result in accordance with data input by a user, storing a document selected by the user among the documents included in the search result in association with the user in the search history of the user, And providing a search history list of at least some of the stored documents, wherein if the document selected by the user in the search history list is an advertisement document set to be search history chargeable, The advertisement fee is charged to the advertiser, and the possibility of the search history charging is set by the advertiser.

According to one aspect of the present invention, the step of storing the document selected by the user among the documents included in the search result in association with the user in the search history of the user includes: The advertisement document is stored in the search history.

According to another aspect, the providing of the search history list may include providing the history list through a search history page allocated to the user.

According to another aspect, a document selected by the user among the documents included in the search result is stored in the search history further associated with data input by the user, and the step of providing the search history list And provides a search history list of the documents provided to the user through the input data among the documents stored in the search history.

According to another aspect of the present invention, the step of providing the search result may include providing a predetermined marker to the document stored in the search history among the documents included in the search result.

According to another aspect, the search history providing method may further include counting the number of times the user selects the advertisement document. At this time, the benefit to be provided to the user may be determined based on the selected number of times.

According to another aspect of the present invention, at least one of the selected number of times and a benefit to be provided to the user is exposed through a search history page allocated to the user or a page on which the search history list is exposed.

A search history providing unit for providing a search result according to data input by a user, a search history management unit for storing a document selected by the user among the documents included in the search result in association with the user in the search history of the user, And a search history list providing unit for providing a search history list of at least a part of documents stored in the search history, wherein a document selected by the user in the search history list is set to be search history chargeable The advertisement fee is charged to the advertiser of the advertisement document, and the availability of the search history charging is set by the advertiser.

The search revenues can be improved by improving the site re-visit rate or the purchase conversion rate by storing the search advertisement that the user selects (e.g., clicked) in the search result provided through the user's search as a search history and providing the search advertisement sites as a search history to the user. have.

An advertiser can directly select whether to provide search advertisement as a search history.

For a search advertisement that can be confirmed in the search history, the user can be informed that the search advertisement is a search advertisement that can be revisited through the search history by adding a predetermined marker when the advertisement is exposed.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a view showing an example of a screen in which a search history is displayed in an embodiment of the present invention.
3 is a block diagram illustrating an internal configuration of a search history providing system according to an exemplary embodiment of the present invention.
FIG. 4 is a flowchart illustrating a search history providing method according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating an example of a screen for providing a search history list based on a search term, according to an embodiment of the present invention.
FIG. 6 is a diagram illustrating an example of a screen to which a predetermined marker is added, according to an exemplary embodiment of the present invention.
FIG. 7 is a diagram illustrating an example of a screen displaying the number of times the advertisement document is selected by the user, according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.

Figure 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140, respectively. Herein, the advertiser 110 and the user 140 may substantially refer to user terminals such as a PC (personal computer), a smart phone, etc., which are used by the advertiser 110 or the user 140. That is, the arrows shown in FIG. 1 indicate that data can be transmitted and received between a user terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a user terminal used by the user 140 using a wired / wireless network It can mean.

The advertisement platform 120 may be a system for performing a bid for an advertisement of an advertiser 110, matching between an advertisement and a keyword, sorting an advertisement or an advertiser, providing an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to an individual publisher (first publisher, second publisher, ...) included in the publisher 130. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may refer to a single web page constituting a web site as needed .

In addition, the "exposure" of an advertisement means that publicity contents such as text, images, sounds, videos, and hyperlinks associated with the advertiser through a site (publisher) are provided to a visitor (e.g., user 140) Can be interpreted to include. In addition, the "selection" for the exposed advertisements indicates a situation in which the advertiser is expected to achieve through the delivery of the publicity content by displaying a reaction (user event) of a mouse click or the like to the publicity contents provided by the users May occur. At this time, for example, the advertiser may include a situation in which a page associated with an advertiser is exposed to a user who selects an advertisement, or a situation in which a user joins a member through an exposed page by selecting an advertisement.

At this time, the achievement of the situation induced by the advertiser can be expressed as "conversion ". For example, if an advertiser-derived situation is a "selection" (e.g., click) on an exposed ad, the "conversion" In another example, if the situation led by the advertiser is sales of the product through the exposed advertisement, the "conversion" may refer to the sale of the product to be sold through the exposed advertisement. As another example, if an advertiser-derived situation is a subscription on a site accessed by users via an exposed ad, the "conversion" may refer to a user's subscription.

The publisher 130 may provide the user 140 with his or her site, provide the pages included by the site to the user 140 through the site, or provide the search results for the search word to the user 140 through the site (140). At this time, the publisher 130 may receive advertisements for exposing through the pages from the advertisement platform 120 and provide the advertisements to the user 140. For example, the publisher 130 may deliver the keyword entered by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do. As another example, the publisher 130 may determine an advertisement to provide as a search result using the keyword entered by the user 140, and may request the advertisement platform 120 for information on the determined advertisement. At this time, the publisher 130 may add information about the advertisement received from the advertisement platform 120 to the user 140 in addition to the search result.

The publisher 130 may provide a path (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, at least one individual publisher of the plurality of individual publishers may provide the user 140 with at least one site, such as aggregate search, keyword search, blog service, mail service, social network service, etc., And can provide at least one of various services that can be provided through a wired or wireless network.

In other embodiments, the individual ad platforms and individual publishers may be systems included in one system.

The search history providing system according to embodiments of the present invention may be a system included in the above-described individual publishers or a system associated with individual publishers.

2 is a view showing an example of a screen in which a search history is displayed in an embodiment of the present invention. 2 shows an example of a screen 200 showing a part of a page providing a search history. At this time, the screen 200 shows that the search advertisements selected by the user are provided as the search history, and that the search advertisements selected by the user can be confirmed by the period.

As described above, when the user visits the site of the search advertisement, it is difficult to memorize the site name or the URL. On the other hand, in order to purchase a specific product or service, users often search after browsing various sites and actual purchases occur after the first visit. Sites that users frequently visit can be conveniently visited using bookmarks or bookmarks, but setting up favorites or bookmarks for search ads requires much effort and management.

Therefore, in the embodiments of the present invention, users can easily access the visited search advertisement site by providing a search history for the search advertisement selected by the user, and by increasing the site re-visit rate, . In addition, from the viewpoint of the medium providing the search advertisement, it is possible to increase the advertisement revenue by charging the advertisement cost through the advertisement exposure through the search history.

FIG. 3 is a block diagram illustrating an internal configuration of a search history providing system according to an exemplary embodiment of the present invention. FIG. 4 is a flowchart illustrating a search history providing method according to an exemplary embodiment of the present invention. The search history providing system 300 according to the present embodiment may be a system included in an individual publisher as described with reference to FIG. 1, or a system associated with an individual publisher. The search history providing system 300 may include a search result providing unit 310, a search history managing unit 320 and a search history list providing unit 330, as shown in FIG. The retrieval history providing method of FIG. 4 may be performed by the retrieval history providing system 300 of FIG.

In step 410, the search history providing system 300 may provide search results according to the data entered by the user. For example, when the user visits the search site and inputs a search word, the search history providing system 300 can provide the search result based on the input search word. At this time, this step 410 may be performed by the search result providing unit 310 included in the search history providing system 300.

At step 420, the search history providing system 300 may store the document selected by the user among the documents included in the search result in association with the user in the search history of the user. If necessary, the search history may store not only all the documents selected by the user, but only documents with specific conditions. In particular, in the case of a search advertisement, there may be an advertiser who does not want their search advertisement to be exposed through the search history. Accordingly, in the case of a search advertisement, an interface may be provided to the advertiser to set whether to store the search advertisement as a search history and provide the search advertisement to the user. By way of example, such an interface may be provided to an advertiser by means of an individual advertising platform as illustrated in FIG. That is, the search history providing system 300 may store the advertisement document in the search history of the user only when the advertisement document whose search history is set to be available in step 420 is exposed as the search result and is selected by the user . At this time, the step 420 may be performed by the search history management unit 320 included in the search history providing system 300.

In operation 430, the search history providing system 300 may provide a search history list of at least some of the documents stored in the search history. As described with reference to FIG. 2, only a part of the documents stored in the search history may be provided for each period, and may be provided for each search term as needed. For example, only documents stored in the search history that are exposed through the search term "automobile " may be separately collected. That is, in step 430, the search history providing system 300 may provide a history list through a search history page allocated to a user, and each time a user inputs data such as a search word, May also provide a search history list for < RTI ID = 0.0 >

FIG. 5 is a diagram illustrating an example of a screen for providing a search history list based on a search term, according to an embodiment of the present invention. The screen 500 exposes a plurality of search results (first search result to fourth search result) in the left area of the page with respect to the keyword "car " when the user inputs the keyword" car " Quot; car "in the right area of the page at the same time as the search history associated with the keyword" car ". That is, the plurality of search ads (the first search advertisement to the fourth search advertisement) may refer to search advertisements selected by the user from among the search results that the user has previously inputted the keyword "car ".

3 and 4, the document selected by the user among the documents included in the search result may be stored in the search history more related to the data input by the user, and the search history providing system 300 may provide a search history list of the documents provided to the user through the input data of the documents stored in the search history at step 430. [ This step 430 may be performed by the search history list provider 330 included in the search history providing system 300.

In addition, in the above-described step 410, the search history providing system 300 may add predetermined markings to the document stored in the search history among the documents included in the search result. That is, if a document already stored in the search history is provided as a search result of the input data, a mark may be added to indicate that the document is a document already stored in the search history.

FIG. 6 is a diagram illustrating an example of a screen to which a predetermined marker is added, according to an exemplary embodiment of the present invention. The screen 600 shows an example in which the search history icon 610 is added to the third search result among the search results (the first search result to the fourth search result) for the keyword "automobile". That is, the third search result is a result of the document that the user has already visited, and may indicate that the document is stored in the search history. The predetermined markers can be expressed in various ways such as the size of the letters and the color change in addition to the icon form.

Referring again to FIGS. 3 and 4, the search history providing method may further include a step (not shown) of counting the number of times the user selects the advertisement document. This counting step may be performed by a counting unit (not shown) included in the search history providing system 300, in particular, the search history providing system 300.

In this case, the benefit to be provided to the user can be determined based on the selected number of times. For example, when a user visits a specific shopping mall more than a preset number of times, benefits such as mileage addition, coupon provision, and discount can be provided to the user. At this time, at least one of the selected frequency and the benefit to be provided to the user may be exposed through a page in which a search history page allocated to the user or a search history list is exposed.

FIG. 7 is a diagram illustrating an example of a screen displaying the number of times the advertisement document is selected by the user, according to an exemplary embodiment of the present invention. On the screen 700, the number of times the search advertisement is selected by the user is displayed for each search advertisement stored in the search history. For example, the first marker 710 indicates that the first search ad was selected twice by the user. In other words, the marker 710 indicates that the user visited the site related to the first search advertisement twice. That is, functions such as attendance check or guest book for each search advertisement can be provided.

At this time, the benefit according to the number of visits can be determined for each site. For example, the second indicator 720 indicates that the number of visits by the user exceeds the predetermined number of times at the site associated with the fourth search advertisement, and the coupon is provided. That is, according to the number of visits, various benefits such as mileage, discount, etc. in addition to the coupon can be set for each site and provided to the user. That is, by providing a benefit to a user who purchases a product or service through a search advertisement, the advertisement effect can be improved. The number of visits may be exposed to the user through various paths such as a page allocated to the user or a mileage service homepage.

In addition, the benefit may be provided to the user by using the purchase history at the site as well as the number of visits. For example, in the search history, the user's conversion history can be further stored in association with the document (site).

Referring back to FIGS. 3 and 4, if the document selected by the user in the search history list provided in step 430 is an advertisement document set to be search history charging, an advertisement fee may be charged to an advertiser of the advertisement document. In this case, the billing of the advertisement costs can be performed by the individual advertisement platform described with reference to FIG. The minimum billing unit may be applied to the billing, and if the user is continuously exposed to the user for a certain period of time, the advertisement charge may not be charged. For example, if a user visits a specific site through a search history and then visits the site through a search history again after a month, the advertisement fee may be charged without charge.

As described above, according to the embodiments of the present invention, a search advertisement that a user selects (e.g., clicks) in a search result provided through a search of a user is stored as a search history, and search advertisement sites are provided to a user as a search history The site re-visit rate and the purchase conversion rate can be improved. In addition, the advertiser can directly select whether or not to provide search advertisement as a search history. For a search advertisement that can be confirmed in the search history, a predetermined marker is added at the time of advertisement exposure so that the search advertisement is re- It is possible to recognize that the search advertisement is a possible search advertisement.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, controller, arithmetic logic unit (ALU), digital signal processor, microcomputer, field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing apparatus may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

300: Search history providing system
310: Search result providing service
320: Search history manager
330: Search history list provider

Claims (8)

Providing search results according to data entered by a user;
Storing a document set by an advertiser as a document to be exposed through a search history of a user among the documents selected by the user included in the search result, in association with the user in the search history of the user; And
Providing a search history list of at least some of the documents stored in the search history through a search history page allocated to the user, the search history being distinct from pages provided with the documents included in the search result
Lt; / RTI >
Wherein, when a specific site visited by a user through the search history is visited again after a predetermined period of time through the search history, the advertisement fee for a visit after a predetermined period of time is charged without charge. The method according to claim 1,
When the user visits the specific site again before the predetermined period through the search history, the advertisement fee is charged to the advertiser of the specific site
The search history providing method comprising: The method according to claim 1,
A document set by the advertiser as a document not desired to be exposed through the search history among the documents selected by the user included in the search result is excluded from the search history of the user
The search history providing method comprising: The method according to claim 1,
Wherein storing the user's search history in association with the user comprises:
Storing the document selected by the user in the search history further associated with data entered by the user,
Wherein the providing the search history list comprises:
Providing a search history list of the documents provided to the user through the input data among the documents stored in the search history
The search history providing method comprising: A search result providing unit for providing a search result according to data input by a user;
A search history manager for storing a document set by an advertiser as a document to be exposed through a search history of a user among the documents selected by the user included in the search result, in association with the user in the search history of the user; And
A search history list management unit for providing a search history list of at least some of the documents stored in the search history through a search history page assigned to the user, the search history list being distinguished from a page provided with the documents included in the search result; study
Lt; / RTI >
Wherein when the specific site visited by the user through the search history is visited again after a predetermined period of time through the search history, the advertisement fee for the visit after a predetermined period is charged without charge. 6. The method of claim 5,
When the user visits the specific site again before the predetermined period through the search history, the advertisement fee is charged to the advertiser of the specific site
And a search history providing system. 6. The method of claim 5,
A document set by the advertiser as a document not desired to be exposed through the search history among the documents selected by the user included in the search result is excluded from the search history of the user
And a search history providing system. 6. The method of claim 5,
The search history management unit,
Storing the document selected by the user in the search history further associated with data entered by the user,
The search history list providing unit,
Providing a search history list of the documents provided to the user through the input data among the documents stored in the search history
And a search history providing system.

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