KR20140047225A - Search history providing method and system for displaying search advertisement and charging for search advertisement using search history of user - Google Patents

Search history providing method and system for displaying search advertisement and charging for search advertisement using search history of user Download PDF

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Publication number
KR20140047225A
KR20140047225A KR1020120112190A KR20120112190A KR20140047225A KR 20140047225 A KR20140047225 A KR 20140047225A KR 1020120112190 A KR1020120112190 A KR 1020120112190A KR 20120112190 A KR20120112190 A KR 20120112190A KR 20140047225 A KR20140047225 A KR 20140047225A
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KR
South Korea
Prior art keywords
user
search
search history
advertisement
document
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KR1020120112190A
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Korean (ko)
Inventor
노혜정
Original Assignee
네이버비즈니스플랫폼 주식회사
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Priority to KR1020120112190A priority Critical patent/KR20140047225A/en
Publication of KR20140047225A publication Critical patent/KR20140047225A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history

Abstract

Disclosed are a search history providing method and system for additionally exposing and charging for a search advertisement by using search history of a user. The search history providing method includes the following steps of: providing a search result according to data input by the user; storing a document selected by the user among documents included in the search result in the search history of the user in connection with the user; and providing a list of the search history with respect to at least some of the documents stored in the search history. When the document selected from the list of search history by the user is an advertisement document which is set as a chargeable search history, an advertisement fee is charged to an advertiser of the advertisement document. It is set by the advertiser whether to charge the search history fee. [Reference numerals] (120) Advertisement platform; (130) Publisher; (AA) First advertisement platform; (BB) Second advertisement platform; (CC) First publisher; (DD) Second publisher

Description

SEARCH HISTORY PROVIDING METHOD AND SYSTEM FOR DISPLAYING SEARCH ADVERTISEMENT AND CHARGING FOR SEARCH ADVERTISEMENT USING SEARCH HISTORY OF USER}

Embodiments of the present invention relate to a search history providing method and system for additionally exposing and charging a search advertisement using a user's search history.

The search history may refer to log information that records information such as a search word entered by a member of a web server, a search date and time, a title and URL of a visited document, and a document visit time. For example, users can use this search history to check when and where they searched for. For example, Korean Patent Laid-Open No. 10-2009-0112256 discloses a technology for a search history service method and system.

In the case of a search advertisement, a user may search for and search for a product or service desired by the user, and then revisit after a predetermined period of time to purchase a product or service. However, when a user wants to revisit a specific search advertisement, not only the site name or URL is difficult to remember but also the search contents are continuously changed, thus it is difficult to find the specific search advertisement.

In the present specification, a search history providing method and system capable of utilizing the search history more efficiently are provided.

You can improve your site re-visit rate or purchase conversion rate by saving your search choices (eg, clicks) from your search results as a search history and providing your search ad sites as a search history to your users. Provides a method and system for providing search history.

Provided are a search history providing method and system in which an advertiser can directly select whether to provide a search advertisement as a search history.

For search advertisements that can be checked in the search history, the present invention provides a method and system for providing a search history for recognizing that a corresponding search advertisement is a search advertisement that can be revisited through the search history by adding a predetermined mark when the advertisement is exposed.

Providing a search result according to data input by the user, storing a document selected by the user among documents included in the search result in association with the user in the search history of the user, and in the search history And providing a search history list for at least some of the stored documents, wherein the document selected by the user in the search history list is an advertisement document set to enable search history charging. There is provided a search history providing method characterized in that the advertising fee is charged, and whether or not the search history charging is set by the advertiser.

According to one side, the step of storing the document selected by the user among the documents included in the search results in association with the user in the user's search history, the advertisement document is set to enable the search history billing to the user If selected, the advertisement document may be stored in the search history.

According to another aspect, the providing of the search history list may include providing the history list through a search history page assigned to the user.

According to another aspect, a document selected by the user among the documents included in the search result is stored in the search history in association with the data input by the user, and providing the search history list And providing a search history list for documents provided to the user through the input data among the documents stored in the search history.

According to another aspect, the providing of the search result may include providing a predetermined mark to a document stored in the search history among documents included in the search result.

According to another aspect, the search history providing method may further include counting the number of times the user selects the advertisement document. In this case, the benefit to be provided to the user may be determined based on the selected number of times.

According to another aspect, at least one of the selected number of times and the benefits to be provided to the user may be exposed through a search history page assigned to the user or a page through which the search history list is exposed.

Search result providing unit for providing a search result according to the data input by the user, Search history management unit for storing the document selected by the user of the documents included in the search results in association with the user in the user's search history And a search history list providing unit which provides a search history list for at least some of the documents stored in the search history, wherein the document selected by the user in the search history list is set to be able to charge the search history. In this case, an advertisement fee is charged to the advertiser of the advertisement document, and whether or not the search history charging is possible is provided by the advertiser.

You can improve your site re-visit rate or purchase conversion rate by saving your search choices (eg, clicks) from your search results as a search history and providing your search ad sites as a search history to your users. have.

The advertiser can directly select whether or not to provide a search advertisement as a search history.

For a search advertisement that can be checked in the search history, a predetermined mark may be added when the advertisement is exposed to recognize the search advertisement as a search advertisement that can be revisited through the search history.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a diagram illustrating an example of a screen on which a search history is displayed according to an embodiment of the present invention.
3 is a block diagram illustrating an internal configuration of a search history providing system according to an embodiment of the present invention.
4 is a flowchart illustrating a search history providing method according to an embodiment of the present invention.
5 is a diagram illustrating an example of a screen for providing a search history list based on a search word according to one embodiment of the present invention.
6 is a diagram illustrating an example of a screen to which a predetermined mark is added according to an embodiment of the present invention.
FIG. 7 illustrates an example of a screen displaying a number of times an advertisement document is selected by a user according to one embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.

1 illustrates an advertiser 110, an advertising platform 120, a publisher 130, and a user 140, respectively. Here, the advertiser 110 and the user 140 may mean user terminals such as a personal computer (PC), a smartphone, or the like that the advertiser 110 or the user 140 uses. That is, the arrows shown in FIG. 1 indicate that data may be transmitted and received using a wired / wireless network during the user terminal used by the advertiser 110, the advertising platform 120, the publisher 130, and the user 140. Can mean.

The advertisement platform 120 may be a system for performing a bid for an advertisement of an advertiser 110, matching between an advertisement and a keyword, sorting an advertisement or an advertiser, providing an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to an individual publisher (first publisher, second publisher, ...) included in the publisher 130. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may refer to a single web page constituting a web site as needed .

In addition, an "impression" of an advertisement means that promotional content such as text, images, sounds, videos, and hyperlinks associated with the advertiser is provided to a visitor (eg, user 140) of the site through a site (publisher). It can be interpreted to include. In addition, the "selection" for the exposed advertisements indicates a situation in which the advertiser is expected to achieve through the delivery of the publicity content by displaying a reaction (user event) of a mouse click or the like to the publicity contents provided by the users May occur. In this case, the situation induced by the advertiser may include, for example, a situation in which a page associated with the advertiser is exposed to users who select an advertisement, or a situation in which users select an advertisement and sign up as a member through the exposed page.

At this time, the achievement of the situation induced by the advertiser can be expressed as "conversion ". For example, if an advertiser-derived situation is a "selection" (e.g., click) on an exposed ad, the "conversion" In another example, if the situation led by the advertiser is sales of the product through the exposed advertisement, the "conversion" may refer to the sale of the product to be sold through the exposed advertisement. As another example, if an advertiser-derived situation is a subscription on a site accessed by users via an exposed ad, the "conversion" may refer to a user's subscription.

The publisher 130 may provide the user 140 with his or her site, provide the pages included by the site to the user 140 through the site, or provide the search results for the search word to the user 140 through the site (140). At this time, the publisher 130 may receive advertisements for advertisement through the pages from the advertisement platform 120 and provide the advertisement to the user 140. For example, the publisher 130 may deliver the keyword entered by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do. As another example, the publisher 130 may determine an advertisement to provide as a search result using the keyword entered by the user 140, and may request the advertisement platform 120 for information on the determined advertisement. At this time, the publisher 130 may add information about the advertisement received from the advertisement platform 120 to the user 140 in addition to the search result.

The publisher 130 may provide a path (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, at least one individual publisher of the plurality of individual publishers may provide the user 140 with at least one site, such as aggregate search, keyword search, blog service, mail service, social network service, etc., And can provide at least one of various services that can be provided through a wired or wireless network.

In other embodiments, the individual ad platforms and individual publishers may be systems included in one system.

The search history providing system according to the embodiments of the present invention may be a system included in the individual publisher described above or a system associated with the individual publisher.

2 is a diagram illustrating an example of a screen on which a search history is displayed according to an embodiment of the present invention. 2 shows an example of a screen 200 showing a part of a page providing a search history. In this case, the screen 200 shows that the search advertisements selected by the user can be provided as a search history and the search advertisements selected by the user for each period.

As already explained, when a user visits a site of a search advertisement, it is difficult to remember the site name or URL. On the other hand, in order to purchase a specific product or service, users search various sites through search, and the actual purchase often occurs after the first visit. Sites frequently visited by users can be conveniently visited using bookmarks or bookmarks, but setting bookmarks or bookmarks even for search ads requires much effort and management.

Accordingly, in the embodiments of the present invention, by providing a search history for the search advertisement selected by the user, the user can easily access the search advertisement site visited by the user, and increase the re-visit rate of the site, thereby increasing the purchase conversion rate. Can be. In addition, from the viewpoint of a medium providing a search advertisement, the advertising revenue can be increased by charging the advertising cost through the advertisement exposure through the search history.

3 is a block diagram illustrating an internal configuration of a search history providing system according to an embodiment of the present invention, and FIG. 4 is a flowchart illustrating a search history providing method according to an embodiment of the present invention. The search history providing system 300 according to the present embodiment may be a system included in an individual publisher or a system associated with an individual publisher, as described with reference to FIG. 1. The search history providing system 300 may include a search result providing unit 310, a search history managing unit 320, and a search history list providing unit 330 as shown in FIG. 4. The search history providing method of FIG. 4 may be performed by the search history providing system 300 of FIG. 3.

In operation 410, the search history providing system 300 may provide a search result according to data input by the user. For example, when a user visits a search site and inputs a search word, the search history providing system 300 may provide a search result based on the input search word. In this case, the step 410 may be performed by the search result providing unit 310 included in the search history providing system 300.

In operation 420, the search history providing system 300 may store the document selected by the user among the documents included in the search result in association with the user in the user's search history. If necessary, the search history may not store all documents selected by the user, but only documents of a specific condition. In particular, in the case of search advertisements, there may be advertisers that do not want their search advertisements exposed through the search history. Therefore, in the case of a search advertisement, the advertiser may be provided with an interface for setting whether to store the search advertisement as a search history and provide the same to the user. In one example, such an interface may be provided to the advertiser by the individual advertising platform described with reference to FIG. 1. That is, the search history providing system 300 may store the advertisement document in the user's search history only when the advertisement document set to be enabled for the search history charging in step 420 is exposed as a search result and is selected by the user. . In this case, step 420 may be performed by the search history manager 320 included in the search history providing system 300.

In operation 430, the search history providing system 300 may provide a search history list for at least some of the documents stored in the search history. As described with reference to FIG. 2, the documents stored in the search history may be provided only a part of documents for each period, or may be provided for each search word as necessary. For example, only documents that are exposed through the search word “car” and stored in the search history may be separately provided. That is, in operation 430, the search history providing system 300 may provide a history list through a search history page assigned to a user, and documents corresponding to the data each time a user inputs data such as a search word. You can also provide a list of search history for.

5 is a diagram illustrating an example of a screen for providing a search history list based on a search word according to one embodiment of the present invention. If the user inputs the keyword "car" in the search site, the screen 500 exposes a plurality of search results (first to fourth search results) in the left region of the page in relation to the keyword "car". At the same time, the search history associated with the keyword "car" is exposed in the right area of the page. That is, the plurality of search advertisements (first to fourth search advertisements) may mean search advertisements selected by the user among search results presented by the user inputting the keyword "car".

That is, referring again to FIGS. 3 and 4, the documents selected by the user among the documents included in the search result may be further stored in the search history in association with the data input by the user. 300 may provide a search history list for documents provided to a user through input data among documents stored in the search history in step 430. This step 430 may be performed by the search history list providing unit 330 included in the search history providing system 300.

In operation 410, the search history providing system 300 may add a predetermined mark to a document stored in the search history among documents included in the search result. That is, when a document already stored in the search history is provided as a search result of the input data, a mark may be added to indicate that the document is already stored in the search history.

6 is a diagram illustrating an example of a screen to which a predetermined mark is added according to an embodiment of the present invention. The screen 600 illustrates an example in which a search history icon 610 is added to a third search result among search results (first to fourth search results) for the keyword “car”. That is, the third search result may be a result of a document that the user has already visited, and may indicate that the document is stored in the search history. The preset marker may be expressed through various methods such as changing the size or color of the text in addition to the icon shape.

3 and 4, the search history providing method may further include counting the number of times the user selects the advertisement document (not shown). This counting step may be performed by a count unit (not shown) included in the search history providing system 300, particularly, the search history providing system 300.

In this case, the benefit to be provided to the user may be determined based on the selected number of times. For example, when a user visits a certain shopping mall more than a predetermined number of times, benefits such as additional mileage accumulation, coupons, and discounts may be provided to the user. In this case, at least one of the selected number of times and a benefit to be provided to the user may be exposed through a search history page assigned to the user or a page through which the search history list is exposed.

FIG. 7 illustrates an example of a screen displaying a number of times an advertisement document is selected by a user according to one embodiment of the present invention. The screen 700 shows the number of times the corresponding search advertisement is selected by the user for each of the search advertisements stored in the search history. For example, the first mark 710 indicates that the first search advertisement is selected twice by the user. In other words, the mark 710 indicates that the user visited the site related to the first search advertisement twice. That is, functions such as an attendance check or a guestbook for each search advertisement may be provided.

At this time, the benefits according to the number of visits can be determined for each site. For example, the second mark 720 indicates that the coupon is provided when the number of visits of the user exceeds a predetermined number of times on the site related to the fourth search advertisement. That is, according to the number of visits, in addition to the coupon, various benefits such as mileage, discounts and the like may be set for each site and provided to the user. That is, by providing a benefit to a user who purchases a product or service through a search advertisement, the advertisement effect can be improved. The number of visits may be exposed to the user through various paths, such as a page assigned to the user or a mileage service homepage.

In addition, as well as the number of visits, benefits may be provided to the user by further using the purchase history on the corresponding site. For example, the search history may further store the user's conversion history in relation to the document (site).

3 and 4, when the document selected by the user in the search history list provided in step 430 is an advertisement document set to enable search history charging, an advertisement fee may be charged to the advertiser of the advertisement document. In this case, charging of the advertising fee may be performed by the individual advertising platform described with reference to FIG. 1. The minimum billing unit may be applied to the billing, and advertising costs may not be charged if the user is continuously exposed to the user for a certain period of time. For example, if a user visits a specific site through the search history, and then visits the site through the search history again one month later, the advertisement fee may be charged.

As described above, according to embodiments of the present invention, a search advertisement selected by a user (for example, a click) is stored as a search history in a search result provided through a user's search, and search search sites are provided to the user as a search history. As a result, the site re-visit rate or purchase conversion rate can be improved. In addition, the advertiser can directly select whether or not to provide a search advertisement as a search history, and for a search advertisement that can be checked in the search history, a predetermined mark is added when the advertisement is exposed, and the search advertisement is revisited through the search history. The user may be recognized as a possible search advertisement.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments include, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing apparatus may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

300: search history providing system
310: search results provider
320: search history management unit
330: search history list provider

Claims (11)

Providing a search result according to the data input by the user;
Storing a document selected by the user among documents included in the search result in association with the user in the search history of the user; And
Providing a search history list for at least some of the documents stored in the search history
Lt; / RTI >
If the document selected by the user in the search history list is an advertisement document set to enable search history charging, an advertisement fee is charged to the advertiser of the advertisement document,
Whether or not the search history charging is possible is set by the advertiser. The method of claim 1,
The storing of the document selected by the user among the documents included in the search result in association with the user in the search history of the user may include:
And if the advertisement document set to be capable of charging the search history is selected by the user, storing the advertisement document in the search history. The method of claim 1,
Providing the search history list,
And providing the history list through a search history page assigned to the user. The method of claim 1,
The document selected by the user among the documents included in the search result is further stored in the search history in association with the data input by the user,
Providing the search history list,
And providing a search history list for documents provided to the user through the input data among the documents stored in the search history. The method of claim 1,
The step of providing the search result includes:
And providing a predetermined mark to a document stored in the search history among the documents included in the search result. The method of claim 1,
At least one of a number of times the user selects the advertisement document and a benefit to be provided to the user is exposed through a search history page assigned to the user or a page through which the search history list is exposed. The method of claim 1,
Counting the number of times the user selected the advertisement document
Further comprising:
And a benefit to be provided to the user based on the selected number of times. A computer readable record storing a program for performing the method of any one of claims 1 to 7. A search result provider for providing a search result according to data input by the user;
A search history manager configured to store a document selected by the user among documents included in the search result in association with the user in a search history of the user; And
Search history list provider for providing a search history list for at least some of the documents stored in the search history
Lt; / RTI >
If the document selected by the user in the search history list is an advertisement document set to enable search history charging, an advertisement fee is charged to the advertiser of the advertisement document,
The search history charging system is set by the advertiser, whether or not the search history charging is possible. 10. The method of claim 9,
The search history management unit,
And if the advertisement document set to be capable of charging the search history is selected by the user, storing the advertisement document in the search history. 10. The method of claim 9,
Counting unit for counting the number of times the user selected the advertisement document
Further comprising:
And a benefit to be provided to the user based on the selected number of times.
KR1020120112190A 2012-10-10 2012-10-10 Search history providing method and system for displaying search advertisement and charging for search advertisement using search history of user KR20140047225A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190088358A (en) 2018-01-18 2019-07-26 (주)크리에이터스그룹 Method and apparatus for analyzing advertising effect

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190088358A (en) 2018-01-18 2019-07-26 (주)크리에이터스그룹 Method and apparatus for analyzing advertising effect

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