KR20170140789A - System and method for providing individual sales url of online product - Google Patents

Abstract

The present invention provides a device and a method for providing an online product individual sale URL, which create and assign an individual sale URL which allows a user who purchases an online sale product to recommend the corresponding product to the other person or directly access the corresponding product sale page. When providing the online product individual sale URL, if a first user purchases the product through an online shopping mall, the individual sale URL including identification information of the first user and link information with respect to the product is generated to provide to the first user, a second user accesses through the generated individual sale URL, and a predetermined reward is provided to the first user when a first product is sold through the corresponding access.

Description

SYSTEM AND METHOD FOR PROVIDING INDIVIDUAL SALES OF ONLINE PRODUCTS [0002]

The present invention relates to an online shopping system and a method of providing an individual selling URL for a product sold in an online shopping mall.

With the development of information and communication technology and wired / wireless Internet communication, online service environment where users can use various services online or become a service provider can be established.

Particularly, the number of users who use the online commodity sales service has greatly increased. However, since the commodities (services and contents, etc.) promoted through the Internet and the products sold at the Internet shopping malls can not be confirmed before the purchase, there was. Accordingly, there is a growing demand for users who want to acquire accurate information about products sold on-line to determine suitable products and purchase necessary products on advantageous conditions.

In the past, there have been general methods of referring to the purchase history left by another user on an online shopping mall or acquiring information about a sale product using information posted by a professional blogger.

In Korean Patent Publication No. 2002-0078714 (entitled " User Purchasing Assistance System Based on Product Usage Evaluation ") as a technique related to utilization of late information on such online sales products, the personal information of each user is subdivided, A first step of classifying the information into categories, such as a job, a marital status, a favorite product, a skin type, a trouble type, etc., a database, a database of information on models of products purchased by each user, A third step of converting the use evaluation input information about the product into a database, the product purchase information and the usage evaluation in real time when the user is requested to provide the model and usage evaluation information of the purchased product by the user personal information built in the database A fourth step of allowing the user to search for information, And to post your Buying support system, how to build a fifth step that allows you to make purchases.

However, a method of selling an online product or a method of referring to a blog of a professional blogger that provides an existing purchased product late information may be a method of comparing a blog or the like on which a user's desired product is purchased with an online shopping mall There is a problem that it is troublesome to search and it is only after checking the online shopping mall where the goods are sold, the purchasing date can be confirmed.

An embodiment of the present invention provides an online product individual selling URL providing apparatus and method for generating and giving an individual selling URL for allowing a user who purchases an online selling product to recommend the product to another person or directly access the corresponding product selling page .

It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

According to an aspect of the present invention, there is provided an apparatus for providing an individual sales URL for selling an individual product in an online shopping mall, the apparatus comprising: a communication module; A memory for storing an online product individual selling URL providing program; And a processor for executing a program stored in the memory, wherein, when the first user purchases the first product through the online shopping mall according to execution of the online product individual selling URL providing program, Link information, and identification information of the first user, and issues the generated individual sales URL to the first user, and the second user accesses the online shopping mall via the individual sales URL, If the first product is sold, the first user is paid a predetermined reward.

According to another aspect of the present invention, there is provided a method of providing an individual sale URL for selling an individual product in an online shopping mall, comprising: when a first user purchases a first product through an online shopping mall, Generating an individual sales URL including information and identification information of the first user and issuing to the first user; And paying a predetermined reward to the first user when the second user accesses the online shopping mall through the individual sale URL and the first product is sold through the connection.

According to any one of the above-mentioned objects of the present invention, it is possible to automatically generate and provide an individual sale URL for a purchased product to a user who purchased the product through the online shopping mall, Can be provided. Accordingly, the purchaser recommends the product directly to the third party through the individual sales URL or publicly discloses it to the acquaintance or an unspecified number of persons through a blog or a social network service, thereby providing highly reliable late information on the product, And the effect of sales can also be enhanced.

In addition, according to any one of the tasks of the present invention, when a secondary product purchase is made through an individual sales URL posted by a buyer, reward is provided to the primary buyer, thereby inducing active participation of the buyer.

Further, according to any one of the tasks of the present invention, it is possible to collect and analyze various information data of the inflow path, the new purchase, the purchase of goods, the buyer position, and the inflow visitor through the individual sale URL, Accordingly, it is possible to construct and provide an online market system specialized for marketing.

1 is a block diagram illustrating a configuration of an online shopping system according to an embodiment of the present invention.
2 is a configuration diagram of an online product individual selling URL providing apparatus according to an embodiment of the present invention.
3 is a conceptual diagram for explaining a method of providing an online retail sale URL according to an embodiment of the present invention.
4 and 5 are views for explaining a method of paying individual sales URL according to an embodiment of the present invention.
6 is a diagram for explaining a reward payment method when a product is sold through an individual sales URL according to an embodiment of the present invention.
FIG. 7 is an example of a web page that discloses reward rankings according to a merchandise sales result through an individual selling URL according to an embodiment of the present invention.
FIG. 8 is a flowchart for explaining a method of providing an online product individual selling URL according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description in the drawings are omitted, and like parts are denoted by similar reference numerals throughout the specification. In the following description with reference to the drawings, the same reference numerals will be used to designate the same names, and the reference numerals are merely for convenience of description, and the concepts, features, and functions Or the effect is not limited to interpretation.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when a component is referred to as "comprising ", it is understood that it may include other components as well as other components, But do not preclude the presence or addition of a feature, a number, a step, an operation, an element, a component, or a combination thereof.

Herein, the term " part " or " module " means a unit realized by hardware or software, a unit realized by using both, and a unit realized by using two or more hardware Or two or more units may be realized by one hardware.

1 is a block diagram illustrating a configuration of an online shopping system according to an embodiment of the present invention.

1, the online shopping system 10 includes an online product individual selling URL providing apparatus 100 for generating and providing an individual selling URL for each product, a user terminal 200 of a first user who has purchased a product, And a user terminal 300 of a second user who has accessed the goods sale page through an individual sale URL shared or posted by the first user.

1, a server providing an open market shopping mall service (hereinafter referred to as "open market shopping mall server") will be described as an example of an online merchandise URL providing apparatus 100 according to an embodiment of the present invention. However, this is for convenience of explanation, and the form of the online commodity sales service provided by the online commodity individual URL providing apparatus 100 according to the embodiment of the present invention is not limited to the open market shopping mall, . That is, the online merchandise individual URL providing apparatus 100 may serve a single online shopping mall or a fixed online shopping mall.

1, the open market shopping mall server 100 includes a shopping mall service server 100 (hereinafter, referred to as " mall service provider ") that serves an online site including product sale pages, -1) collecting and analyzing data on "connection events" generated by accessing a page (e.g., a web page) that sells the product through an individual sale URL, and a bridge server 100-2 . At this time, the bridge server 100-2 may be a database in which connection events are stored for each user account subscribed to the online shopping mall.

In the embodiment of the present invention, the shopping mall service server 100-1 and the bridge server 100-2 are shown as separate devices, but the two servers 100-1 and 100-2 are one server May be implemented on the device.

When the first user accesses the merchandise sales page through the user terminal 200 and purchases the merchandise, the open market shopping mall server 100 transmits the identification information for the first user and the address of the merchandise sales site And provides the URL to the terminal 200 of the first user. At this time, the user identification information may be set to an ID and a unique code according to the user account.

At this time, the first user means the first user who has purchased an arbitrary commodity directly by joining the online shopping mall. The first user can directly recommend a purchase link (that is, an individual sale URL) through a one-to-one or one-to-many chat window with a third party and directly recommend the online shopping service such as an online small group bulletin board (I. E., Individual < / RTI > sales URLs) on wired / wireless communication network services such as e. Through this purchase link, an arbitrary second user can access the online shopping mall site and process the purchase of the corresponding goods. That is, the second user refers to the secondary purchaser who accesses the online shopping mall through the individual sales URL and purchases the product.

In addition, the open market shopping mall server 100 accesses the online shopping mall and purchases the goods (that is, secondarily purchases goods) through an individual sale URL issued to an arbitrary user (that is, Purchase event) is generated, analyzes the "connection event" corresponding thereto, and rewards the user who paid the corresponding individual sale URL.

As described above, the open market shopping mall server 100 can automatically generate and provide individual selling URLs for products sold through an online selling service such as an online marketplace. That is, a new sales route (i.e., purchase link) exclusive to the buyer other than the sales route of the merchandise seller is generated.

2 is a configuration diagram of an online product individual selling URL providing apparatus according to an embodiment of the present invention.

2, the online product individual selling URL providing apparatus 100 includes a communication module 110, a memory 120, a processor 130, and a database 140.

The communication module 110 handles communication between the online merchandise sales URL providing apparatus 100 and a plurality of user terminals 200 and 300. At this time, the user terminals 200 and 300 are terminals of users accessing the online shopping mall served through the online merchandise sales URL providing apparatus 100. [ In addition, the communication module 110 also communicates with a user terminal (not shown) of a seller who sells goods through an online shopping mall served through the online merchandise sales URL providing device 100. [

The communication module 110 may be a communication module such as Wi-Fi, the Internet, a LAN (Local Area Network), a wireless LAN (Local Area Network), a WAN 3G, 4G, LTE, and the like, but is not limited thereto.

The user terminals 200 and 300 are user terminals that access the online merchandise sales page. The user terminals 200 and 300 include a personal communication system (PCS), a global system for mobile communications (GSM), a personal computer (PDC) Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-Code Division Multiple Access (W- (Wireless Broadband Internet) terminal, a tablet PC, and the like. The user terminals 200 and 300 may be a wired communication device such as a PC capable of accessing an online merchandise sales page via a network. In an embodiment of the present invention, an intelligent terminal in which a user terminal (200, 300) adds a computer support function such as internet communication and information search to a portable terminal, And a smartphone that can be installed and executed. That is, the online product individual selling URL providing apparatus 100 can provide a user interface for providing an online product sale page and an individual URL through an Internet web site as well as a mobile application. Accordingly, users can easily purchase goods through mobile apps installed on the user terminals 200 and 300, as well as easily access individual sales URLs through social network services (SNS) And can be used.

In the memory 120, an individual selling URL for an individual merchandise in the online shopping mall is generated and provided to the purchaser (i.e., the user terminal), and a connection is made through the individual selling URL given to the arbitrary purchaser, An online product individual selling URL providing program for collecting and analyzing various related data and processing compensation for the first product purchaser is stored.

The memory 120 stores various programs and data for providing an online shopping mall service in addition to the online merchandise sales URL providing program, which can be processed by the processor 130.

This memory 120 is collectively referred to as a non-volatile storage device that keeps stored information even when power is not supplied, and a volatile storage device that requires power to maintain stored information.

The processor 130 executes a program stored in the memory 120. [

Specifically, the processor 130 generates an individual sales URL including identification information according to a user account and purchase link information for a product when a first user purchases a product, according to the execution of the online product individual selling URL providing program, And issues the generated individual sales URL to the first user. That is, the newly generated individual sales URL is provided to the first user terminal 200. At this time, the identification information according to the user account may be set to an ID (ID) and a unique code corresponding to the user account.

Then, the processor 130 analyzes the "connection event" such as one or more second user-specific inflow paths through the individual sales URL, extracts the data, and transmits the data to the first goods purchaser (i.e., the first user) A predetermined reward is paid.

3 to 6, an online product sales method using an individual sales URL processed by the processor 130 will be described in detail below.

3 is a conceptual diagram for explaining a method of providing an online retail sale URL according to an embodiment of the present invention. 4 and 5 are views for explaining an individual sales URL payment method according to an embodiment of the present invention. 6 is a diagram for explaining a reward payment method when a product is sold through an individual sale URL according to an embodiment of the present invention.

Referring to FIG. 3, after an arbitrary user joins the online shopping mall site, the user purchases an arbitrary product. At this time, the user who is registered in advance can purchase the desired product after logging in, and may set the purchase link not to be paid in the case of non-member purchase.

Then, the processor 130 obtains the individual sales URL including the identification information according to the account of the user who purchased the product and the address of the sales site (e.g., web page) of the product (i.e., link information on the product) And sends it to the user. At this time, the processor 130 can generate the individual sales URL by encrypting the identification information according to the user account in the form of a random number mixed with alpha and numerals. In addition, the processor 130 may provide the length of the individual sales URL in the form of a shortened URL that has been reduced in size.

The processor 130 may generate and pay a purchase link at a point of time when the user purchases the product at the online shopping mall or may generate and pay the purchase link at the time of final final purchase of the product.

Referring to FIG. 4, the processor 130 provides a user interface for paying a purchasing link for a user who has made a purchase decision on a product in an online shopping mall. That is, as shown in FIG. 4, a page for confirming the purchased product information of the user is provided. When the user selects "Confirm purchase" on the page after the delivery of the product is completed, an individual sales URL for the product is generated To be paid.

5, the processor 130 provides a user interface that allows the user to view and copy purchase links even after the purchase link is initially paid. That is, as shown in FIG. 5, a page for confirming the history and information of each product purchased by the user is provided, and the user can make a "copy" for any one of the individual sale URL (P10) And then performs a link copy process for the corresponding individual sale URL (P10).

Referring again to FIG. 3, the user who has obtained the purchase link through the purchase of the product displays or shares the purchase link through means such as a wired / wireless communication network service and a chat, and through this, And product sales.

Then processor 130 pays a reward (e. G., A user selling point (SP)) for the user who owns the corresponding purchase link in the event of an actual secondary sale through the purchase link of any user. These rewards can be earned and managed separately from the mileage that is provided separately when purchasing the product, and can be used separately or integrated at the time of payment of the user's online shopping mall.

Referring to FIG. 6, the processor 130 provides a user interface for confirming product purchasing history and mileage and reward information for each purchased product for each user.

That is, as shown in FIG. 6, the mileage (MILEAGE) paid by the user by directly purchasing an arbitrary product (i.e., the first purchase) and the purchase of the second product generated through the purchase link shared by the user (Indicated by "PLINK" in Fig. 6) can be distinguished and confirmed.

The processor 130 can pay the reward at the time the corresponding purchaser of the secondary purchase (i.e., the second user) generated through the purchase link has made a purchase decision.

In addition, the processor 130 converts the qualification of the user who purchased the product (i.e., the second user) via the individual sales URL to the first user, and transmits the terminal of the converted first user Terminal 300) to provide a new individual sale URL.

2, the processor 130 analyzes the "connection event" flowing through the individual sales URL, and provides the extracted data as marketing information to the information requester such as the first user and the merchandise seller . At this time, various data related to the "connection event" through the individual sales URL collected by the processor 130 is stored in the database 140. [ In an embodiment of the present invention, the database 140 and the memory 120 are separated into separate components. However, the database 140 may be included in the memory 120. Also. It is also possible that the database 140 and the memory 120 are divided into separate storage areas and operated in any storage device.

For example, the processor 130 is an item for analyzing the "connection event" flowing through the individual sales URL. The processor 130 analyzes the type of the imported SNS (e.g., Facebook, Instagram, (E.g., a story, a line, a blog, an online cafe, etc.), an influx area (i.e., a buyer access location), a new signup rate, a product purchase rate and other information related to a visitor.

Specifically, the processor 130 analyzes the referer value provided by the third party via the individual selling URL to analyze the kind of the SNS in which the individual selling URL is posted, and determines the type of the SNS . The processor 130 may then analyze the incoming area based on the IP address connected via the individual sales URL. In addition, the processor 130 may analyze the new subscription rate and the product purchase rate by assigning a separate section value for confirming whether the subscription is new or not, for each connection through the individual sales URL. In addition, when connected through the individual sales URL, the processor 130 can analyze the other items related to the visitor by giving a separate section value for confirming various information (user gender, age, acquaintance, etc.). The processor 130 then provides the analyzed information to the parties (i.e., the primary purchaser) and the merchandise seller of the respective sales URL accounts as marketing information used for various promotions.

Meanwhile, the processor 130 provides a user interface through which the seller who sells the goods through the online shopping mall can directly determine the ratio of the basic fee and the reward fee.

In addition, the processor 130 may collectively apply a reward ratio set by the Internet shopping mall itself to at least some of the goods. At this time, the processor 130 can automatically apply a reward fee according to the degree of utilization of the individual sales URL. At this time, the processor 130 analyzes the statistical collecting result of the "connection event" flowing through the individual selling URL, and determines whether the individual selling URL is divided into classification information such as a product category, age, sex, You can automatically apply the reward fee rate differently.

In this way, the processor 130 can provide an online shopping mall service such as an online marketplace, perform quantitative measurement evaluation on the publicity activities of the first product purchasers, and provide compensation (reward) for the same.

In addition, the processor 130 may disclose the reward acquisition result according to the product promotion through the personal sale URL on the online shopping mall.

FIG. 7 is an example of a web page that discloses reward rankings according to a merchandise sales result through an individual selling URL according to an embodiment of the present invention.

As shown in FIG. 7, by publicizing the user who has effectively promoted the product through the personal sale URL and the reward information acquired by the user, it is possible to encourage the promotion of the product through the personal purchase link and increase the reliability of the personal purchase link providing method have.

Hereinafter, a description will be given of a method of providing an online product individual selling URL, which is processed through the processor 130 of the online product individual selling URL providing apparatus 100 according to an embodiment of the present invention with reference to FIG.

FIG. 8 is a flowchart for explaining a method of providing an online product individual selling URL according to an embodiment of the present invention.

As shown in FIG. 8, when a first user purchases a product through the online shopping mall (S310), an individual sales URL including the identification information according to the account of the first user and the relevant product purchase site address is automatically generated To the first user (S320).

At this time, it is possible to generate and provide different individual sale URLs for each product included in the product purchase list of the first user.

Thereafter, the first user directly transmits the individual sale URL information to the third party through a chat window, a character service, etc., one-on-one or one-to-many, or posts it on a network service such as an SNS, an online bulletin board, or a blog. In other words, the product can be promoted and recommended by providing the third party with a purchase link for the individual sale URL. At this time, the first user can share the contents including the reviews and ratings of the product together, thereby increasing the detailed information and reliability of the product.

Next, it is determined whether connection of the second user through the individual sales URL issued to the first user and sales of the commodity are generated (S330). If the commodity is sold (i.e., secondary sales) The reward is paid according to the criteria (S340).

Then, a new individual selling URL including link information on the corresponding product and identification information according to the account of the second user is generated and provided to the second user (S350).

On the other hand, a method of providing an online product individual selling URL according to an embodiment of the present invention includes collecting and analyzing data of various items with respect to the "connection event" flowing through the individual selling URL and providing the analyzed information as marketing information Step < / RTI >

At this time, the third party analyzes the referer value provided by the browser through the individual selling URL, analyzes the kind of the inflow route on the network, analyzes the inflow area of the user based on the connected IP address, A section value may be assigned for each connection through a sales URL to analyze new user participation rate, product purchase rate, and various user information (user gender, age, acquaintance, etc.) of the connected user. The analyzed data can be stored in a database, matched to the individual sales URL, and then updated every time an incoming connection is generated. In addition, the analyzed result data may be applied to a reward policy or provided as marketing data such as various promotions.

The above-described on-line shopping system and the method for providing the on-line merchandise sales URL according to an embodiment of the present invention may include a form of a recording medium including a command executable by a computer such as a program module executed by a computer . ≪ / RTI > Such a recording medium includes a computer-readable medium, which may be any available medium that can be accessed by a computer, and includes both volatile and non-volatile media, both removable and non-removable media. The computer-readable medium may also include computer storage media, which may be volatile and / or non-volatile, implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, Nonvolatile, removable and non-removable media.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

Furthermore, while the methods and systems of the present invention have been described in terms of specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

It is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. .

10: Online shopping system
100: Online product individual selling URL providing device
200: first user terminal 300: second user terminal
110: communication module 120: memory
130: Processor 140: Database

Claims (12)

An apparatus for providing an individual sale URL for selling an individual product in an online shopping mall,
Communication module;
A memory for storing an online product individual selling URL providing program; And
And a processor for executing a program stored in the memory,
Wherein the processor, when the first user purchases the first product through the online shopping mall according to the execution of the online product individual selling URL providing program, displays the link information of the first product and the identification information of the first user The first user is connected to the on-line shopping mall via the individual sales URL, and when the first product is sold through the connection, To the individual sales URL providing device.
The method according to claim 1,
The processor comprising:
If the second user purchases the first product through the individual sales URL,
And generates an individual sale URL including link information on the first product and identification information on the second user, and provides the generated individual sale URL to the second user.
The method according to claim 1,
The processor comprising:
Wherein the online shopping mall is an open market shopping mall, and the reward is paid by applying a reward ratio set by an operator of each market.
The method according to claim 1,
The processor comprising:
Collecting and analyzing data of a plurality of items preset for connection to the online shopping mall of the second user and providing the analyzed result information as marketing information,
Wherein the plurality of items comprises:
The type of the inflow route, the inflow area information, the new registration rate, the product purchase rate, and the predetermined user information for the second user.
5. The method of claim 4,
The processor comprising:
A type of the inflow path is determined by analyzing a referer value provided from a browser that has been received through the individual sales URL,
Determines the inflow area based on the IP address connected through the individual sale URL,
Wherein the new subscription rate, the product purchase rate, and the predetermined user information for the second user are analyzed by assigning a predetermined section value predefined for each connection through the individual sale URL.
The method according to claim 1,
The processor comprising:
And generates the individual sale URL by encrypting the user identification information.
The method according to claim 1,
The processor comprising:
And the predetermined reward is paid when the purchase decision of the user for the first product is processed.
The method according to claim 1,
The processor comprising:
Providing a user page capable of confirming a plurality of product purchase histories and individual sales URLs per product,
And provides a user interface for copying the individual sales URLs of the products, respectively.
A method of providing an individual sale URL for selling an individual product in an online shopping mall,
When the first user purchases the first product through the online shopping mall, generates an individual sales URL including the link information of the first product and the identification information of the first user and issues the generated individual sales URL to the first user; And
And a step of paying a predetermined reward to the first user when the second user accesses the online shopping mall through the individual sale URL and the first product is sold through the connection, .
10. The method of claim 9,
If the second user purchases the first product through the individual sales URL,
And generating an individual sale URL including link information on the first product and identification information on the second user, and providing the individual sale URL to the second user.
10. The method of claim 9,
Collecting and analyzing data for a plurality of items predetermined for connection to the online shopping mall of the second user and providing the analyzed result information as marketing information,
Wherein the plurality of items comprises:
The type of the inflow route, the inflow area information, the new registration rate, the product purchase rate, and the predetermined user information for the second user.
12. The method of claim 11,
A type of the inflow path is determined by analyzing a referer value provided from a browser that has been received through the individual sales URL,
Determines the inflow area based on the IP address connected through the individual sale URL,
Wherein the new subscription rate, the product purchase rate, and the predetermined user information for the second user are analyzed by assigning a predetermined section value predefined for each connection through the individual sales URL.

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