KR101552703B1 - System and method for marketing in online shopping mall using the user's postscript of goods - Google Patents

Abstract

The present invention relates to a marketing system and method in an online shopping mall using a product review period, and is intended to perform late product based marketing of a product purchaser who purchases a product through an online shopping mall.
To this end, according to the present invention, there is provided a shopping mall server, which is connected to a shopping mall server through a communication network and transmits a product review item or gift selection information or purchase request information created or selected by a first user or a second user to a shopping mall server, One or more first and second user terminals for receiving and displaying one or more content items including detailed information of products and late product bulletin board information, a first user terminal for receiving a product usage review period from a first product purchaser, A purchase connection button for a later click sale is generated and posted on a product usage late board of the first product, and when a posted user-based purchase connection button of the posted first user is selected by the second user, A discounted price of the first product to which the predetermined discount rate is applied to the second user Including the Mall servers, provide marketing systems and marketing methods used by him at the online store and product reviews, and be able to promote the efficient marketing of the products published in the mall operator.

Description

[0001] The present invention relates to a marketing system and method for an online shopping mall,

The present invention relates to a marketing system and a method in an online shopping mall using product reviews, and more particularly, to a system and method for marketing in an online shopping mall, A marketing system in an online shopping mall using a product review period which enables a product buyer to actively promote a product using a product review period, thereby enabling efficient marketing of a posted product of a shopping mall operator ≪ / RTI >

Recently, various transactions such as e-commerce based on the world wide web have been actively used as the exchange and collection of information are facilitated due to the technological development of computers and communication networks.

In this situation, a company or an individual establishes a web site on the Internet, provides product information to a customer terminal such as a customer's computer, and operates an online shopping mall, which is a virtual shop capable of delivering order goods to a customer In this shopping mall, since the customer terminal device is connected to the online sales server of the website, the user can purchase the desired goods by referring to the product related information provided, The distribution phase is dramatically reduced and there is an advantage that the product can be purchased easily and at low cost.

On the other hand, since the purchasing of products through such an online shopping mall has a limit in which it is difficult for the buyer to directly confirm the goods to be purchased, most online shopping mall operators can provide detailed descriptions of the goods and images or use examples of the goods In addition, we are trying to overcome these limitations. We also make it possible for the buyer who has already purchased the product to upload the evaluation reply or review of the product, and the preliminary buyer can read it to make the selection criteria of his / her desired product. .

In this regard, Korean Patent No. 10-0754460 (registered on Aug. 27, 2007; hereinafter referred to as "Patent Document 1") discloses a system and method for promoting online product sales through personal marketing activities.

According to Patent Document 1, an individual recommends a product of an affiliate online shopping mall through an activity such as providing a ripple and contents in a specific commodity community or a blog provided by a portal site or the like, and at the same time, By checking the recommendation contents and connecting to a specific online shopping mall, it is possible to obtain the advertising effect of the online shopping mall through personal activities, and in addition, the individual can generate profit by his or her product knowledge and activities.

In addition, Korean Patent No. 10-0890422 (Registered on Mar. 17, 2009, hereinafter abbreviated as 'Patent Document 2') discloses a technology relating to a shopping system and a shopping service method utilizing user's latest concentration management.

According to Patent Document 2, it is possible to allow a potential buyer to browse a product review video, images, and articles produced by a buyer who purchases a product, thereby assisting an accurate understanding of the product, Thereby increasing convenience.

Also, Korean Patent Laid-Open No. 10-2011-0065950 (published on Jun. 16, 2011; hereinafter referred to as "Patent Document 3") discloses a system and method for managing late use management of products, have.

According to Patent Document 3, it is possible to secure reliability with respect to a user's after-use period, which is registered through an online connection after purchasing a product or an item referring to the service, I can do it.

However, in this conventional technique, since the buyer of the goods links the address of the website on which the product is posted in his / her evaluation reply or review period, and the preliminary buyer can go separately to purchase the corresponding product as needed, It is necessary to implement a system in which a ripple or a review period can be directly connected to a purchase of a product. In addition, when a product buyer uploads evaluation feedback or a review period, the reserve provided can be efficiently reused, A more efficient online marketing plan was needed to directly link the accumulated usage and accumulated reserves to new sales.

Patent Document 1: Registration of KR 10-0754460 B1 2007.08.27 Patent document 2 KR 10-0890422 B1 Registered on Mar. 3, 2009 Patent Literature 3 KR 10-2011-0065950 A Jun. 16, 2011 Disclosure

SUMMARY OF THE INVENTION It is an object of the present invention to provide a product purchaser who uploads a product review period by allowing a preliminary buyer to purchase the product at a discount price based on a product review period of a product purchaser who purchased the product through an online shopping mall A marketing system in an online shopping mall using a product review period that provides a reserve for later-upload or late-click sales, and provides efficient marketing of the posted products of the shopping mall operators by providing discounted goods and gifts to the preliminary buyer And a method is provided.

According to an aspect of the present invention, there is provided an information providing method of purchasing information, which is connected to a shopping mall server through a wired or wireless communication network and is created or selected by a first user or a second user, At least one first user terminal and a second user terminal for receiving one or more contents including detailed information of the first product and information on the late product bulletin board provided in the shopping mall server, When a product usage review period is uploaded from a first user who has purchased the product, the first reservation amount of the after-use upload fee is accumulated in the cumulative reserve of the first user, and the purchase connection button for the late- We will respond to the product reviews of the first product and the product reviews of the first user The second user informs the user of the settlement based on the discount rate and the discount price of the predetermined first commodity for the second click sale when the first user uses the commodity use late-based purchase connect button on the first commodity, 2. A shopping mall server for accumulating a second reserve due to a late click sale upon completion of settlement of a first product by a user in a cumulative reserve of a first user and sending a later click sale notice character to a first user, It is a marketing system in an online shopping mall using the review period.

In the marketing system of the present invention, the shopping mall server includes a membership database for storing membership information for one or more users, product purchase information and reserve information for each member, detailed information about one or more products, And a commodity database for storing one or more commodity use late information to be uploaded in association with commodity detailed information.

In addition, in the marketing system of the present invention, the shopping mall server generates a purchase connection button for late-click sales, presents a list of gourmet options within the range of the first user's cumulative reserve, The first user can select and designate the gift information to be provided to the second user who purchases the first product through the purchase connection button and the product usage history of the first user To be posted together with the late product bulletin board of the first product.

In addition, in the marketing system of the present invention, when the second user clicks on the commodity use late-based purchase connection button of the first user in the late commodity bulletin board of the first commodity, When the settlement by the second user is completed through the purchase connection button for the latter-day click sale, the selection of the gift goods provided by the first user together with the selection of the gift goods provided by the first user And may accumulate the second reserve based on the late click sale to the first user and send out a late click sales notification character.

According to another aspect of the present invention, there is provided a method for marketing by a shopping mall server in a network system including a shopping mall server in which at least one user terminal is connectable via a wired / wireless communication network, A first step of creating a purchase connection button for a later click sale of the first product based on the product use history if the product usage review period is uploaded after confirming whether the product usage review period is uploaded from the purchased first user, A second step of posting the connection button to the late product use posting board of the first product in correspondence with the late product use history of the first user, the second step of posting the connection post- Button is selected by the second user so that the purchase-based purchase connection button of the first user, A third step of presenting a discount rate and a discount price of a first product set for a later click sale and a payment guide by the third step to a second user, If the payment is completed, it is checked again whether or not to select the gift item provided by the first user, and the discounted price of the gift item is subtracted from the cumulative reserve of the first user according to the selection, And a fourth step of accumulating a second reserve corresponding to the click sale to the first user and transmitting a later click sale notification character.

In the marketing method of the present invention, the first step may further include accumulating the first reserve according to the uploading of the commodity use late period to the accumulated reserve of the first user. In the third step, A fourth step of checking whether or not the settlement of the first product is completed by the second user and accumulating the second reserve based on the predetermined later click sale to the first user when the settlement is completed and transmitting the latter click sale notice character As shown in FIG.

Also, the first step in the marketing method of the present invention is a method for providing a gift item option list that belongs to a price range within a range of a cumulative reserve of a first user to provide gift information to be provided to a second user purchasing the first product through late- The method of claim 1, further comprising the step of allowing the first user to select and designate the gift information, and the second step includes the step of selecting and specifying the gift information by the first user, A purchase connection button for sale, and a product usage review period of the first user, and the third step is posted on a product usage late posting board of the first product. In the third step, a purchase connection Button is clicked, a gift selection guide is sent to the second user together with a discount rate and a discount price of the first goods set for the latter-day click sale, Can be set to present.

Further, in the fourth step of the marketing method of the present invention, upon completion of payment of the first product by the second user, it is checked again whether or not the second user has selected the gift item provided by the first user, And a step of subtracting the discounted price from the cumulative reserve of the first user.

In each of the embodiments of the marketing system and method of the present invention, the gift item option list presented to the first user may be set such that a detailed list of the gift item price is automatically added or removed in conjunction with the cumulative reserve of the first user.

According to the present invention, when providing a product review period uploaded by a product purchaser who has already purchased a product through an online shopping mall together with detailed product information to one or more potential purchasers and purchasing the product based on the detailed product information, It is possible to provide an additional reserve corresponding to the product purchaser who has left the product utilization period and to send the accumulation result of the reserve by SMS so that the product purchaser can positively provide the product purchase history So that it is possible to promote efficient marketing of the posted product of the shopping mall operator.

1 is a block diagram schematically illustrating an overall configuration of a marketing system in an online shopping mall using a product review period according to an embodiment of the present invention.
2A to 2C are operational flowcharts illustrating an overall process of a marketing method in an online shopping mall using a product review period according to another embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the structure and overall operation of a marketing system and method in an online shopping mall using a product review period according to the present invention will be described in detail with reference to the accompanying drawings.

It is to be understood that the words or words used in the present specification and claims are not to be construed in a conventional or dictionary sense and that the inventor can properly define the concept of a term in order to describe its invention in the best possible way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention. Therefore, it should be understood that the embodiments described herein and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and that various equivalents and modifications may be substituted for them at the time of the present application shall.

FIG. 1 is a block diagram schematically illustrating a general configuration of a marketing system in an online shopping mall using a product review period according to the present invention. As illustrated in FIG. 1, the marketing system of the present invention includes a wired / wireless communication network One or more first and second user terminals 10 and 20 connected to a web site operated by the shopping mall server 100 via the Internet 30 and a shopping mall server 100 operating and managing an online shopping mall on the network And the shopping mall server 100 includes a membership database 110 and a merchandise database 120. [

One or more first and second user terminals 10 and 20 may be a device capable of communicating with a computer environment (WEB) via a wired communication network or a mobile environment (WAP) via a wireless communication network, such as a desktop PC, a notebook PC, , A smart phone terminal, a tablet PC, a smart TV, and the like, and is connected to the shopping mall server 100 through a wired or wireless communication network and is made by member information or a first user who is member-authenticated And transmits purchase request information selected by a second user who is authenticated as a member to the shopping mall server 100 or transmits detailed information about one or more goods provided from the shopping mall server 100 And late post-bulletin board information, and displays the received one or more contents.

The shopping mall server 100 receives membership information or member-authenticated first user information transmitted through the wired / wireless communication network 30 from one or more first user terminals 10 or second user terminals 20, And stores the detailed information and gift information of each merchandise to be posted and sold through the shopping mall in the merchandise database 120.

In this state, the shopping mall server 100 confirms whether or not the product usage period is uploaded from the first user who has purchased the first product stored in the product database 120, and the product usage history from the first user who has purchased the first product If the uploaded goods are uploaded, a predetermined reserve amount to be paid for the uploaded goods price (for example, a predetermined ratio is given to the consumer price of the first product, or the goods are classified according to the number of characters or quality grade Which may be arbitrarily set by the server operator or the merchandise seller) in the cumulative reserve of the first user.

In addition, the shopping mall server 100 may accumulate the first deposit, and may include a purchase connection button (for example, a "late discount and purchase" displayed near the product usage date, etc.) for late- And the generated purchase connection button is associated with the product usage review period of the first user and is posted on the product usage review board of the first product together with the product usage review of the first user At this time, the shopping mall server 100 generates a purchase connection button for a later click sale, presents a list of gourmet product options belonging to the price range within the range of the first user's accumulated reserve, So that the first user can select and specify the gift information to be provided to the second user who purchases the first product. Here, the gift item option list is automatically added or removed by the shopping mall server in association with the cumulative reserve of the first user. In this case, the shopping mall server 100 transmits the gift information selected by the first user to the purchase connection button for the late-user click sale of the first user and the product usage review period of the first user, We publish together.

In addition, the shopping mall server 100 confirms whether the post-purchase based connection button of the posted first user is selected by the second user, and determines whether the post-purchase based connection button of the first user is selected by the second user If selected, a predetermined discount rate on the consumer price of the first commodity (e.g., a discount rate for lowering the consumer price of the first commodity by a specified percentage, which may be arbitrarily set by the server operator or the merchant) To present the discounted price to the second user, and guide the settlement by the discount rate and the discounted price of the predetermined first commodity for the post-click sale.

Here, the shopping mall server 100 may be configured such that, when the first user has selected and specified gift information for providing to the second user, the shopping mall server 100 transmits, to the second user, Based purchase connection button is selected, together with the payment guide of the predetermined first goods and the predetermined discount price for the later-click sale, together with the gift information provided by the first user to the second user, As shown in FIG.

In addition, the shopping mall server 100 confirms whether or not the second user has selected the gift item provided by the first user when the settlement by the second user is completed through the purchase connection button for the latter-day click sale, The price of the gift goods is subtracted from the cumulative reserve of the first user, and the second deposit due to the late click sale is accumulated in the first user, and the late click sales notification character is set based on the telephone number stored in the member information of the first user So that the first user can directly know the publicity effect of the product use written and uploaded by himself / herself without logging into the shopping mall server 100. At this time, since the gift item information presented at the shopping mall server 100 is set to be automatically added or removed with respect to the gift item price option list in conjunction with the accumulated deposit held by the first user, It is possible to automatically add or delete the gift item option list automatically according to the accumulated deposit held by the first user without any modification of the program even if the accumulation rate of the reserve is adjusted.

The member database 110 is provided for storing and managing member information and member purchase information and reserve information for one or more users registered as members in a shopping mall operated by the shopping mall server 100.

The merchandise database 120 stores detailed information about one or more merchandise posted through a shopping mall operated by the shopping mall server 100 and one or more merchandise use late information that is created and uploaded by a buyer of the merchandise, Storage and management.

FIGs. 2A to 2C are flowcharts illustrating an overall process of a marketing method in an online shopping mall using a product review period according to another embodiment of the present invention, wherein one or more first and second user terminals 10, 1 illustrates a marketing method performed by the shopping mall server 100 in a network system having the configuration as shown in FIG. 1, including a shopping mall server 100 that is connectable via a wired / wireless communication network.

2A to 2C, a marketing method according to the present invention includes a first step (S101) of generating a purchase connection button for a later click sale in accordance with a user's late upload of a first user who has purchased a first product, (S106), a purchase connection button is posted on a bulletin board of the first product together with a review of the first user (S106 and S111), a discount rate of the first product and discount (S107-S108, S112-S113) of guiding settlement by price, and accumulating the second deposit due to the latter-day click sale upon completion of payment by the second user to the first user and accumulating the latter click- (S109-S110, S114-S117).

In the first step, it is checked whether a product usage period is uploaded from a first user who purchased the first product (S101). If the product usage period is uploaded, a purchase connection button (S103). ≪ / RTI > The first step may include the step of accumulating the first reserve fund according to the uploading of the commodity use late period to the accumulated fund of the first user (S102)

In addition, the first step of the marketing method of the present invention may include a step (S104) of presenting a list of favorable goods options belonging to the price range within the range of the first user's accumulated reserve, a step And determining whether the first user selects and designates the gift information to be provided (S105).

In the second step, a purchase connection button for a later click sale is associated with a later product use period of the first user and posted on a late product use bulletin board of the first product (S106). In the first step, According to the selection and designation of the information, the gift information selected and designated by the first user is posted to the purchase connection button for the late user click sale of the first user and to the late product use forum of the first product in correspondence with the product usage review period of the first user (Step S111).

 In the third step, it is confirmed whether the second user selects the product use-based purchase connection button of the first user posted in response to the product usage late board of the first product (S107) If the late-based purchase connection button is selected, step S108 of presenting the discount rate and the discounted price of the first commodity set for the late-click sale and the settlement guide by the second user to the second user is performed.

In the third step, it is checked whether the second user selects the commodity-use-period-based purchase connection button of the first user posted in response to the commodity usage late board of the first commodity with the commodity information being posted together (S112) If a purchase connection button for a later click sale on the basis of a product usage review by a first user is selected, a discount guide and a discount price of a first product set for a later click sale, (Step S113).

In the fourth step, it is checked whether the settlement of the first commodity is completed by the second user through the settlement guide presented in the third step (S109). When the settlement is completed, Accumulating the second reserve to the first user, and transmitting a late click sale notification character (S110).

In the fourth step, it is checked whether the settlement of the first commodity is completed by the second user through the settlement guide presented together with the commodity information in the third step (S114). When the settlement is completed, Step S115 of re-confirming whether or not to select a gift item provided by the user, step S116 of subtracting the gift item price from the cumulative reserve of the first user according to whether or not to select the gift item, S116, (S117) accumulating the accumulated click-sale notification character to the first user and transmitting a later-click sale notification character.

In the marketing system and method in the online shopping mall using the product review period according to the present invention configured as described above, in the marketing system and method using the shopping mall server 100 related to the first user terminal 10 and the second user terminal 20 Operation and effect of the operation will be described as follows.

First, in the first step, when the first user terminal 10 connected via the communication network 30 receives a commodity utilization late upload request for the first commodity, the shopping mall server 100 transmits the commodity database 110 and the merchandise The user authentication of the first user through the database 120 and the purchase history of the first product are searched and it is confirmed whether the first user who has purchased the first product uploads the product use history (S101).

At this time, if it is confirmed that the first user who purchased the first product has uploaded the product usage period (Y branch of S101), the shopping mall server 100 determines that the product usage review period (S103), a purchase connection button for late-click sales of the first product based on the product usage history is created (S103), and the accumulated deposit of the first user (S104) the user through the first user terminal 10 to select a gift item option list within the range of price within the range and to provide a gift item to be provided to the second user who purchases the first product through late- Allowing the first user to select and specify information.

Then, it is determined whether gift information to be provided to a second user who purchases the first product through a later click sale by the first user is selected and designated (S105), and the gift information to be provided to the second user by the first user If the purchase information is not selected and designated (N branch of S105), as illustrated in FIG. 2B, the shopping mall server 100 associates a purchase connection button for a later click sale with a later product use period of the first user, (S106). On the other hand, when the gift information to be provided to the second user by the first user is selected and designated (Y branch of S105), the shopping mall server 100 executes the step of publishing 2c, the gift information selected and designated by the first user in the first step is associated with the purchase connection button for the late-user click sale of the first user and the product utilization period of the first user,Follow the steps that are posted on the market (S111) to be led to the second user to find the information that you can get free gifts with the purchase of one product from the first user through the purchase of Latter-click the Connect button for sale.

Thereafter, in the third step, when the gift information to be provided to the second user by the first user is not selected and designated (N branch of S105), the shopping mall server 100 displays the gift information of the first product (S107) whether the second user connected through the second user terminal 20 selects the commodity usage late-based purchase connection button of the first user, and confirms whether the second user connected through the second user terminal 20 selects the commodity usage late- (Y branch in S107), the discount rate of the first product, the discount price, and the settlement guide by the second user are presented to the second user (S108) for the latter-day click sale, thereby allowing the second user to purchase It is possible to know that the user can purchase the product at a discounted price at the time of purchasing the first product through the connection button.

On the other hand, when the gift information to be provided to the second user by the first user is selected and designated (Y branch in S105), the shopping mall server 100 transmits the gift item information of the first product, (S112) that the second user connected through the second user terminal 20 selects the posted product purchase history based purchase connection button of the first user corresponding to the first user When a purchase connection button for sale is selected (Y branch in S112), a gift selection guide is presented to the second user together with a discount rate and a discount price of the first goods set for the latter-day click sale, Thus, the second user can purchase the product at a discounted price at the time of purchasing the first product through the purchase connection button for the latter-day click sale, It allows to know the product information.

 Finally, in the fourth step, when the gift information to be provided to the second user by the first user is not selected and designated (N branch of S105), the shopping mall server 100 transmits the gift information to the second user through the payment guide presented in the third step (S109). When the settlement is completed (Y branch in S109), a second reserve corresponding to the later-set click sale is accumulated in the first user at the same time (S110) for informing the user of the second click accumulation result and the second click accumulation result on the basis of the telephone number stored in the member information of the first user (S110), thereby causing the first user to transmit to the shopping mall server 100 It is possible to conveniently recognize the occurrence situation of the second reserve based on the product usage history without directly connecting.

On the other hand, when the gift information to be provided to the second user by the first user is selected and designated (Y branch of S105), the shopping mall server 100 transmits the gift information to the second user (S114). When the payment is completed (Y branch in S114), it is checked again whether the gift item provided by the first user is selected (S115) If the second user selects the gift item provided by the first user (Y branch in S115), the price of the gift item is subtracted from the cumulative reserve of the first user (S116), and the second reserve (S117) a late click sales notification character for informing the user of the second click accumulation result and the post-click sale on the basis of the telephone number stored in the member information of the first user, So that the first user can conveniently recognize the second reserve generation occurrence based on the product usage review without directly connecting to the shopping mall server 100.

As described above, according to the present invention, a discount rate of a product can be adjusted and sold to a preliminary buyer using a product utilization period created and uploaded by a product purchaser who purchased the product through an online shopping mall, It is possible to provide a product purchaser or a prospective purchaser with a separate reserve corresponding to the product purchaser so as to facilitate the marketing and purchase of products through the preparation of a more active late period and promotion, There is an advantage that efficient marketing can be promoted.

The above embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. Examples of the computer readable medium include magnetic media such as hard disks, floppy disks and magnetic tape, CD- An optical recording medium such as a DVD, a hardware device configured to store and execute program commands such as ROM, RAM, flash memory and the like. Examples of program instructions also include high-level language code that can be executed by a computer using an interpreter, as well as machine code, such as those produced by a compiler.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

10, 20: user terminal 100: shopping mall server
110: Member Database 120: Product Database

Claims (12)

The shopping mall server is connected to the shopping mall server through a wired or wireless communication network and transmits either one of the product use period, the gift selection information, and the purchase request information, which is created or selected by the first user or the second user, to the shopping mall server, One or more first and second user terminals for receiving and displaying one or more contents including detailed information of a first product and late product bulletin board information;
When a product usage review period is uploaded from a first user who has purchased the first product, the first reservation amount of the after-use upload fee is accumulated in the cumulative reserve of the first user, and the purchase reservation for the late- Button is generated and posted in correspondence with the product usage review of the first user on the product usage late board of the first product, and the second user posts the product usage review by the second user on the product usage review board of the first product When the purchasing connection button is selected, the user is guided to settle the settlement based on the discount rate and the discount price of the first commodity for the latter-day click sale and the second deposit due to the late click sale upon completion of settlement of the first commodity by the second user, And a shopping mall server for accumulating the accumulated click-sale notifying letter in the cumulative reserve of the first click selling notice letter to the first user Marketing system in an online shopping mall with product reviews.
2. The shopping mall server according to claim 1,
A member database for storing member information for one or more users and product purchase information and reserve information for each member;
And a merchandise database for storing detailed information on one or more merchandise items and one or more merchandise use later information created and uploaded by the purchaser of the merchandise in association with the merchandise detail information. Marketing system in shopping mall.
The shopping mall server according to any one of claims 1 to 3,
A purchase connection button for late-click sales, and a list of gourmet product options belonging to the price range within the range of the first user's cumulative reserve, to provide a second user who purchases the first product through the purchase connection button for late- Allowing the first user to select and specify the gift information to be provided,
And displaying the gift information selected by the first user together with the purchase connection button and the product usage review period of the first user together in the product usage late board of the first product. Marketing system.
4. The shopping mall server according to claim 3,
If a second user of the first user selects a late purchase button based on a product use late stage by the second user in the late product bulletin board of the first product, the payment by the discount rate and the discount price of the first product set for the late click sale, Wherein the marketing information is provided to the user through the online shopping mall.
5. The shopping mall server according to claim 4,
If payment by the second user is completed through the purchase connection button for the latter-day click sale, the price of the gift item is subtracted from the cumulative reserve of the first user according to the selection of the gift item provided by the first user, And accumulating the second reserve to the first user, and sending a late click sales notification character to the first user.
4. The method of claim 3, wherein the gift options list presented at the shopping mall server comprises:
And a detailed list of discount prices in connection with the cumulative reserve of the first user is automatically added or removed.
A marketing method performed by the shopping mall server in a network system including a shopping mall server in which one or more user terminals are connectable via a wired / wireless communication network,
(a) a first user who has purchased a first commodity is confirmed whether a commodity utilization period is uploaded and, when a commodity utilization period is uploaded, a first purchase connection button for a later click sale of the first commodity based on the commodity utilization period step;
(b) a second step of posting the generated purchase link button for the latter-day click sale to the late product use posting board of the first product in correspondence with the late product use time of the first user;
(c) confirming whether the second user selects a product purchase late-based purchase connection button of the first user corresponding to the late product bulletin board of the first product, A third step of presenting a discount rate and a discount price of the first commodity set for the later-click sale, and a settlement guide by the second commodity to the second user if the commodity is selected; And
(d) checking whether the settlement of the first product is completed by the second user through the settlement guide presented in the third step, and if the settlement is completed, And a fourth step of accumulating the latest click sale notification character in the online shopping mall.
8. The method of claim 7, wherein the first step (a)
And accumulating a first deposit corresponding to the uploading of the commodity use time and date in a cumulative reserve of the first user.
9. The method of claim 8, wherein the first step (a)
Allowing a first user to select and designate gift information to be provided to a second user who purchases a first product through a late-click sale by presenting a gift option list belonging to a price range within a range of the first user's accumulated reserve; The method according to claim 1, further comprising the steps of:
10. The method of claim 9, wherein the second step (b)
The user can select the purchase item information selected and designated by the first user in accordance with the selection and designation of the gift information by the first user to correspond to the purchasing connection button for the late user click sale of the first user, Of the product,
The third step (c)
If a purchase connection button for a later click sale on the basis of the product usage review period of the first user is selected, the discount guide and the discount price of the first product set for the later click sale, A marketing method in an online shopping mall using a product review period.
11. The method of claim 10, wherein the fourth step (d)
In the third step, upon completion of payment of the first product by the second user, it is checked again whether or not the second user has selected the gift item provided by the first user, and the price of the gift item is accumulated And a step of subtracting and deducting from the reserve money the amount of money spent on the shopping mall.
10. The method according to claim 9, wherein the gift option list presented in the first step includes:
Wherein a detailed list of discount prices in connection with the accumulated charge of the first user is automatically added or removed.

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