KR100890422B1 - Shopping system and service method using personal experience - Google Patents

Abstract

A shopping system which promotes sales by managing personal experiences and a method thereof are provided to enable a client to see or watch an opinion or a moving picture of a purchaser about experience to use goods in order to understand the goods correctly and to improve the convenience of shopping. A shopping mall system(110) displays articles on a website, and receives post advertisement data from a first purchaser(170) after selling the article to the first purchaser. A media system(150) indicates the post advertisement data on the website by receiving the data from the shipping mall system and sells the articles to a second purchaser(180).

Description

Shopping system and service method using personal experience

The present invention relates to Internet shopping and its operation method, and in particular, to read the product reviews videos, images, and posts written by the buyer who purchases the product to potential buyers, to help the accurate understanding of the product through The present invention relates to a shopping system and a shopping service utilizing centralized management of user reviews to increase the convenience of accurate shopping and offline shopping.

Recently, the online shopping market is rapidly increasing in size and usage rate. Such an online shopping market is made through an online shopping mall corresponding to an offline store. However, the purchase of the product through the online shopping mall has the biggest limitation that it is difficult for the buyer to directly check the product.

For this reason, most online shopping mall operators try to overcome these limitations by presenting a detailed description of the product and an image or use example of the product through a video. However, despite these efforts, there are still problems that buyers do not see directly. For example, in the case of an electronic product, since only the contents described in the product description are checked and the actual operation cannot be confirmed, the electronic product is often returned if the product is not the desired product. In addition, in the case of clothing-related goods, the product is demonstrated by a model or a mannequin, there is a problem that looks different from the image at the time of receipt of the actual product by taking a product in an environment that is designed to look beautiful unlike the general environment.

This problem is caused by the failure of the buyer to directly check the goods as described above. Therefore, the shopping mall operators are trying to help other buyers by making product purchase reviews by buyers as a way to solve these problems. However, such a purchase review is currently available only as a comment on the product, there is a problem that the frequency of use and the effect is significantly reduced by the seller who misuses it.

Therefore, an object of the present invention is to allow the potential buyers to read the product reviews videos, images, and articles written by the buyers who purchase the products, to help the accurate understanding of the product through the progress of accurate shopping and offline shopping To provide a shopping system and shopping service utilizing the centralized management of users to increase the convenience.

In addition, another object of the present invention is to entrust review information on the product to a professional service company, such as a UCC service provider to reduce the burden of operating and installing the system of the shopping mall operator, and to reduce the exposure to potential buyers. It is to provide a shopping system and a shopping service that utilizes the centralized management of user reviews to increase the number of users of the shopping system.

In addition, another object of the present invention is to improve the quality of the testimonials by providing profits according to the exposure and purchase rate to the revenue distribution and writing testimonials according to the posting of the testimonial information between the company providing the review information and the shopping mall and It is to provide a shopping system and shopping service utilizing the centralized management of the user's reviews to secure abundant user reviews.

In order to achieve the above object, a shopping system utilizing the centralized user reviews according to the present invention posts a product for sale on a web, sells the product to a first buyer, and purchases the product to a first buyer. A shopping mall system for uploading late advertisement data written in one of a video, an image, and text for the product; Link for connection with the shopping mall system that receives the late advertisement data from the shopping mall system and posts it on the web, and sells the goods posted in the late advertisement data to a second buyer who reads the late advertisement data. And a media system for providing information.

The shopping mall system includes a plurality of shopping malls that are independently operated, and the media system posts the late advertisement data from the plurality of shopping malls.

Any one of the shopping mall system and the media system may provide a preferential service including one of a reserve, a point, a discount service, and a free gift to the first buyer according to the number of reading of the late advertisement data and the sales revenue of the product. to provide.

The media system provides a link function that is connected to each shopping mall that sells the products to the second buyer who has read the late advertisement data on the plurality of products purchased by the first buyer from the plurality of shopping malls. .

Any one of the shopping mall system and the media system deletes or changes the link information provided together with the late advertisement data when the product having the late advertisement data is discontinued.

The shopping mall system notifies the first and second buyers of the discontinuance of the product when the product is discontinued.

The media system establishes a database of the late advertisement data and provides a search function including one of a keyword search and a classification item search of the late advertisement data for the second buyer.

The shopping mall system provides the late advertisement data previously created for the product purchased by the first buyer at the request of the first buyer.

In addition, the shopping service according to the present invention comprises the steps of posting a product on the web for sale in the shopping mall system; Purchasing the goods by a first buyer; Creating, by the first buyer, late advertisement data including any one of a video, an image, and an article of the product; Uploading the late advertisement data to the shopping mall system; Transmitting, by the shopping mall system, the late advertisement data to a media system by adding link information for connecting a web page capable of purchasing the product; Publishing the late advertisement data by the media system; A second purchaser viewing the late advertisement data; And connecting the second buyer to the shopping mall system using the link information provided together with the late advertisement data.

Determining whether the sale has the late advertisement data; And

And deleting the link information when the product is stopped for sale.

The deleting of the link information may include notifying the first purchaser by using one of a mobile communication short text message and an e-mail when the product is discontinued.

The step of viewing the late advertisement data and the step of connecting the second buyer with the shopping mall system, the number of reading the late advertisement data, the number of times of use of the link function, the reading time, the age of reading, the sex by gender and the second buyer Collecting statistical information including any one of the quantity of goods purchased by the.

The shopping mall system further comprises the step of distributing the profit to the first buyer using the statistical information.

The statistical information further includes an address scraping the late advertisement data posted by the media system and product purchase information generated at the address.

The uploading of the late advertisement data may further include providing a web page for the upload to the first buyer on the web.

The uploading step may further include displaying any one of a list of the late advertisement data previously created by the first buyer and statistical information about the late advertisement data on the web page for upload. .

The transmitting of the late advertisement data to the media system and the posting of the late advertisement data may further include constructing a database by using the late advertisement data. The buyer is configured to search the late advertisement data by either keyword search or category search.

The shopping system and the shopping service utilizing the centralized management of user reviews according to the present invention allow the potential buyers to view the product reviews videos, images, and articles written by the buyers who purchase the products, thereby providing an accurate understanding of the products. It is possible to help and increase the convenience of accurate shopping progress and offline shopping.

In addition, the shopping system and the shopping service utilizing the centralized management of user reviews according to the present invention to reduce the burden of operating and installation system of the shopping mall operator by entrusting the user's reviews information on the product to a professional service company such as a UCC service provider. In addition, it increases the exposure to potential buyers, thereby increasing the number of shopping system users.

In addition, a shopping system and a shopping service utilizing the centralized management of user reviews according to the present invention may be provided to the distribution of revenue and purchase rate to buyers according to the posting of testimonial information between a company providing review information and a shopping mall. By providing these benefits, it is possible to improve the quality of the testimonials and to secure abundant information on the testimonials.

Other features and operations of the present invention in addition to the above objects will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

The detailed description set forth below in connection with the appended drawings is made with the intention of describing preferred embodiments of the invention, and does not represent the only forms in which the invention may be practiced. It should be noted that the same or equivalent functions included in the spirit or scope of the present invention may be achieved by other embodiments.

Certain features set forth in the drawings are enlarged for ease of description, and the drawings and their components are not necessarily drawn to scale. However, those skilled in the art will readily understand these details.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram illustrating a shopping system using centralized management of user reviews according to the present invention.

Referring to FIG. 1, a shopping system according to the present invention includes a shopping mall system 110, a media system 150, and a purchaser 170 and 180, and a product handled by the shopping system according to the present invention is a tangible article. Whether in service or intangible.

The shopping mall system 110 is connected to the purchaser 170 and 180 by a communication network to provide a shopping service. Specifically, the shopping mall system 110 of the present invention performs the following main functions.

1) Provide shopping services for buyers.

The shopping mall system 110 serves as an intermediary between the seller and the buyers 170 and 180, and for this purpose, the shopping mall system 110 is connected to the buyers 170 and 180 through a communication network such as the Internet. The shopping mall system 110 collects and manages the member information of the buyers 170 and 180, and posts the product in the form of an image, text, or video to the buyers 170 and 180. In addition, the shopping mall system 110 provides a payment service for goods selected by the buyers 170 and 180, and provides information related to delivery to the buyers 170 and 180. In addition to the shopping mall system 110 provides a variety of services for the buyer (170, 180) to proceed with a smooth shopping, a detailed description thereof will be omitted.

2) Upload the late advertisement data provided by the buyer.

The shopping mall system 110 receives the late advertisement data created and provided from the first buyer 170 who purchased the product, and uploads the late advertisement data, the member data of the first buyer 170 and the late advertisement data. Advertise source data including the data of the goods to be provided to the media system 150. Here, the late advertisement data is data created by the first buyer 170 who purchased the product through the shopping mall system 110. This post-advertisement data may be a text (text) describing detailed descriptions or purchase evaluation information of videos, images and products photographed in the process of using tangible goods or using intangible services. In particular, the late advertisement data is mainly used to post the content used by the first buyer 170, for example, the actual wearing appearance of the clothing, the actual driving appearance of the device is created by writing. The shopping mall system 110 provides an upload service through the web so that product review data can be uploaded when a purchaser who purchases a product accesses the shopping mall system 110. Meanwhile, the shopping mall system 110 provides the advertisement system data including the late advertisement data to the media system 150 so that the product review data can be provided to the potential buyer 180 by the media system 150. In addition, the shopping mall system 110 is a matter of the suspension of the sale to the first buyer 170, if the product containing the late advertisement data created by the first buyer 170 is temporarily stopped due to the sale or sold out Will be announced. In this case, the shopping mall system 110 may notify the sale stop by using a communication means including a short text service and an electronic mail service of the mobile communication service.

3) Product shopping service is provided to users who read late advertisement data through media system.

When the shopping mall system 110 accesses the shopping mall system 110 using the link information posted by the media system 150, the second purchaser 180 who reads the late advertisement data through the media system 150, Providing shopping services along with providing information on related products. That is, when the second buyer 180 who watched the video created by the first buyer 170 through the web intends to purchase the corresponding product, the link function provided in a predetermined space of the web providing the video is used. . When the second buyer 180 selects the link function, the media system 150 connects the shopping mall system 110 and the second buyer 180, and the shopping mall system 110 displays information of the goods posted in the video. To be provided to the second buyer 180.

4) It manages the late advertisement data.

The shopping mall system 110 includes a list of late advertisement data registered by the first buyer 170, a seller list and link information of a purchased product, a product list and a product code, and the registered late advertisement data. Information such as a comment is aggregated and provided to the first buyer 170. To this end, the shopping mall system 110 extracts and collects information to be provided to the first buyer 170 in association with the media system 150. In addition, the shopping mall system 110 determines whether to continuously publish the late advertisement data on the product which has been sold with the media system 150, and deletes the link information included in the late advertisement data. That is, when the sale of the product targeted for the late advertisement data created by the first buyer 170 ends, the shopping mall system 110 notifies the media system 150 of this. Accordingly, the media system 150 deletes or changes the link information included in the late advertisement data. Through this, the second buyer 180 who reads the late advertisement data on the product which has been sold out may not try to purchase the product, or may be connected to an information page that provides a sale schedule of the product.

5) Distribute profits from late ad data to first buyers and media systems.

The shopping mall system 110 divides and provides the profit to the first buyer 170 and the media system 150 when the product is sold and the profit is generated. The first buyer 170 induces the creation of the late advertisement data and the activation of the advertisement using the same by using a method of inducing repurchase and incentive to write late advertisement data through services such as reserves, points, and discounts. In addition, a portion of the profit is provided to the media system 150 so that continuous post-advertisement data is posted and managed.

The media system 150 posts various posts posted by members and provides them to other users, and posts advertisement data delivered through the shopping mall system 110 to perform advertisements and provide a link function. The shopping mall linked service is provided to the second buyer 150.

1) Post advertisement data is executed.

The media system 150 is a system that professionally provides a service of sharing a video such as User Created Contents (UCC), an image posted by a user, and an article, and is operated by an operator different from the operator of the shopping mall system 150. Can be. Alternatively, the system may be a system for providing a reading service of data including a video, an image, and a text, depending on the shopping mall system 150, but the present invention is not limited thereto. In particular, the media system 150 provides the late advertisement data to the user, that is, the second buyer 180, which is a potential buyer, based on the specialized post providing service. To this end, the media system 150 is connected to the shopping mall system 110 and the second buyer 180 by a communication network including the Internet. The media system 150 constructs an advertisement database using advertisement source data provided from the shopping mall system 110, publishes the advertisement database through the web, and provides the same to the second buyer 180. To this end, the media system 150 classifies the late advertisement data by a predetermined classification criteria, and provides a search function and a reading function by keywords or classification items so that the second buyer 180 can read the late advertisement data. Make sure In addition, the media system 150 provides a function and a service for writing a comment on the late advertisement data read to the second buyer 180.

2) Provide a link between the second buyer and the shopping mall system.

The media system 150 includes a link information accessible to a specific product information page of the shopping mall system 110 in the late advertisement data provided in the database and provided to the second buyer 150 to the second buyer. In addition, according to the information from the shopping mall system 110, the media system 150 deletes or changes the link information included in the late advertisement data to provide appropriate information to the second buyer 180. In the present invention, the media system 150 may be operated as one auxiliary system for one shopping mall system 110. However, one media system 150 may be connected to a plurality of shopping mall systems 110 to provide a link to the late advertisement data. That is, when the first purchaser 170 purchases a plurality of products through different shopping mall systems 110, the media system 150 may provide late advertisement data about each item to products purchased from these shopping mall systems 110. It may be provided to the second buyer 180. In addition, when the second buyer 180 wants to purchase a product posted in the late advertisement data, the second buyer 180 may provide link information with the shopping mall system 110 selling the corresponding product to the second buyer 180.

3) Provide information about the first buyer.

The media system 150 provides the shopping mall system 110 and the first buyer 170 with late database information including statistical information and comments on the first buyer 170 who have written and posted the late advertisement data. Here, the statistical information includes the number of readings of the late advertisement data created by the first purchaser 170, the number of times of using the link function, the reading time, the reading age group, the viewing gender and the equivalent information thereof. The shopping mall system 110 uses the late database information as information for selling a new product and compensates the first buyer 170 who contributed to the product sale. In addition, the first buyer 170 may check the list of late advertisement data posted by the user and statistical information of each late advertisement data through the late database information.

The buyers 170 and 180 may be users who purchase goods through the shopping mall system 110 or users who browse posts through the media system 150. In particular, the first purchaser 170 is a user who purchases a product through the shopping mall system 110 and writes late advertisement data on the purchased product. The first buyer 170 and the second buyer 180 are classified for convenience of description, and the first buyer 170 and the potential buyer of potential products can be purchased. 2 divided into 180 buyers. That is, even the first buyer 170 may be the second buyer 180 for another product or another person, and the second buyer 180 may also be the first buyer 170 for another product. As described above, the first buyer 170 prepares the late advertisement data on the product directly purchased by the first buyer 170 and uploads it through the shopping mall system 110 to provide it to others. As a result, the first buyer 170 may be allocated a profit distributed through the shopping mall system 110. In addition, the second purchaser 180 reads the late advertisement data posted through the media system 150 and uses a link function included in the late advertisement data by the media system 150 to provide a specific product. Shopping service is available.

2 is a flowchart illustrating a shopping service according to the present invention.

Referring to Figure 2, the shopping service according to the present invention product posting step (S100), product purchasing step (S200), late advertising data creation and uploading step (S300), advertising source data delivery step (S400), late advertising data It comprises a post step (S500), late advertising data viewing step (S600) and link connection and shopping step (S700), further comprises a sales confirmation step (S800) and link information deletion or change step (S900). do.

Step S100: In the product posting step (S100), the shopping mall system 110 is posted on the web so that the buyer (170, 180) to conveniently purchase goods to be entrusted or sold in the shopping mall. In addition, the purchaser 170 may be registered as a member of the shopping mall system 110 before or after the product posting step S100, and the member information of the first purchaser 170 may be recorded and managed.

Step S200: In the product purchase step (S200), the first buyer 170 browses the goods posted in the shopping mall, and selects and purchases the desired products. The shopping mall system 110 provides a payment service according to a product purchase of the first buyer 170 and delivers the purchased product.

Step S300: The first buyer 170 who purchases and delivers the product in the late advertisement data creation and uploading step S300 creates the late advertisement data according to his intention and uploads it to the shopping mall system 110. In this case, the shopping mall system 110 provides the first purchaser 170 with a web page capable of uploading the late advertisement data. In addition, through the upload page, the shopping mall system 110 provides information such as late database information, that is, a list of late advertisement data previously registered by the first buyer 170, statistical information on late advertisement data, and a product list. .

Step S400: In the advertisement source data delivery step (S400), the shopping mall system 110 delivers the advertisement source data added the member data and the product data to the late advertisement data uploaded from the first buyer 170 to the media system 150. do. Accordingly, the media system 150 constructs an advertisement database using the advertisement source data, generates link data of a product connected to the late advertisement data, and posts the advertisement data in addition to the late advertisement data. Here, as described above, the late advertisement data is classified according to a predetermined classification criterion, and is posted to enable keyword search, classification item search, and equivalent search thereof.

Step S500: When the advertisement database is constructed by adding and classifying link data in the late advertisement data posting step S500, the late advertisement data is posted by the media system 150. In this case, purchase evaluation information written by the first buyer 170 may be displayed in the late advertisement data. That is, the first purchaser 170 who purchases the product posted in the late advertisement data may record the evaluation made by the user personally about the product in writing and voice and provide the second buyer 180 to read the late advertisement data. .

In step S600, the second purchaser 180 accesses the media system 150 in step S600, and selectively views the late advertisement data posted by the media system 150. In this case, the second buyer 180 searches for the desired late advertisement data and finds the late advertisement data provided in the form of a video, an image, a text, and equivalent information thereof. Here, there may be a plurality of late advertisement data for one product, and the appropriate late advertisement data is selected according to the cooking choice of the second buyer 180. In addition, when there are a plurality of late advertisement data for a single product, the second buyer 180 who examines them provides a benefit to the selected late advertisement data, thereby benefiting the first buyer 170 who finally created the selected late advertisement data. Can also be distributed.

Step S700: When the second buyer 180 who reads the late advertisement data in the link connection and shopping stage (S700) wants to purchase a product posted in the late advertisement data, the second buyer 180 is the media system 150. By using the link function provided on the web page providing the late advertisement data can be moved to the shopping page of the product. This is due to link information (or link data) added to the late advertisement data, and the media system 150 connects the shopping mall system 110 and the second buyer 180. The second buyer 180 who moves to the webpage of the shopping mall purchases the corresponding product, and the above-described steps S200 to S700 continue to be performed.

Step S800: In the sales confirmation step (S800), the media system 150 and the shopping mall system 110 continuously check whether the sale of the product posted in the late advertisement data continues. If the sale of the product continues, the advertisement data and link information will be maintained. On the other hand, when the sale of the corresponding product is suspended or temporarily stopped due to out of stock, the shopping mall system 110 and the media system 150 recognize this.

S900: Delete or change the link information (S900), the shopping mall system 110 and the media system 150 deletes or changes the link information with respect to the product whose sale is stopped or paused. That is, when the sale of the product is terminated or stopped, the media system 150 deletes the link information added to the late advertisement data of the corresponding product. If the product is temporarily suspended, the media system 150 modifies the link information to connect the guide page.

Meanwhile, the first buyer 170 may select and post the old late advertisement data without directly writing new late advertisement data. To this end, the step S200 may be a step of confirming whether new post-advertising data is written (S210), and a step of posting a previous list of post-advertising data according to the check result (S230).

Step S210: The shopping mall system 110 confirms the intention of the first buyer 170 whether the first buyer 170 who has purchased the product will create and upload new post-advertisement data.

Step S220: If the first buyer 170 wants to create a new late advertisement data as a result of the check, step S300 and subsequent steps are performed. On the other hand, when the first buyer 170 does not create new late advertisement data, the shopping mall system 110 presents a list of late advertisement data created by another first buyer 170 for the corresponding product.

In step S230, the first buyer 170 selects any one of the late advertisement data from the presented list, and the selection result is transmitted from the shopping mall system 110 to the media system 150. Since S500 and later steps are carried out will be posted of the late advertising data.

Meanwhile, when the late advertisement data is read by the second buyer 180 or the deletion or change of the link information (S900) occurs, the media system 150 collects statistical information of the late advertisement data (S610). . In addition, the collected information is transferred to the shopping mall system 110, and the shopping mall system 110 uses the statistical information according to a predetermined cycle, a change in a product, and an operating method of the shopping mall, to the first buyer 170 and the media system 150. ) Will be distributed.

In this case, the late advertisement data may be provided for reading from the second buyer 180 while being in the form of a blog in another system while being scraped from the media system 150. Therefore, it is also preferable to further include the address according to the scrap of the late advertisement data and product purchase information generated at the address as statistical information to be used for profit distribution.

3A and 3B are exemplary views for explaining an example of execution of a shopping system and a shopping service using centralized management of the user.

Figure 3a is a product purchase window that can be confirmed by the buyer in a general shopping mall website including the present invention. In the product purchase window, the buyer can identify the category (210), product image (220), product information (230), product details (230), details of the product, purchase options (250), and use, which the product is identified by the buyer. The late 260 can be confirmed. Through the product purchase window, the first buyer 170 may look at the product in order to purchase the product. In this case, when the late advertisement data for the product is present, the first buyer 170 may check the late advertisement data of other buyers on the product through the use of the late 260 function or the separate late advertisement data. Meanwhile, the first buyer proceeds to purchase the product through the purchase selection term 250 in the product purchase window. Then, when the product is received by the first buyer 170, the first buyer 170 writes the late advertisement data for the product, and uploads the created late advertisement data through the shopping mall.

In this case, as shown in FIG. 3B, a separate web page for uploading the late advertisement data of the first buyer 170 may be provided to the first buyer 170. In FIG. 3B, an item selection window 270 for selecting a desired function by the first buyer 170 is provided, and the buyer selects a late advertisement data management function button displayed as 'late UCC'. As a result, the web page is updated, and the current item area 280 indicates that 'later UCC' is selected, and information about late advertisement data related to the buyer is displayed. For example, the display area 290 displays a list of goods purchased by the buyer, and whether there is a post advertisement data created and uploaded by the buyer for each product, and deletes, re-uploads, edits, Functions like shortcuts are provided. In addition, at the bottom of the display area 290, the buyer can view the statistics and the benefits of the late advertisement data created by the buyer.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification but should be defined by the claims.

1 is an exemplary configuration diagram illustrating a shopping system according to the present invention.

2 is a flowchart illustrating a shopping service according to the present invention.

3A and 3B are exemplary diagrams for explaining an execution example of a shopping system and a shopping service of the present invention.

<Description of the reference numerals for the main parts of the drawings>

110: shopping mall system 150: media system

170: first buyer 180: second buyer

Claims (17)

Posting the product for sale on the web, selling the product to the first buyer, and uploading the late advertisement data written in any one of video, image, and text on the product by the first buyer who purchased the product. A plurality of shopping mall systems each independently operated; Receive the post-advertisement data from any shopping mall system and post it on the web, and for the connection with the shopping mall system that sells the goods posted in the post-advertisement data to the second buyer who read the post-advertising data. And a media system that provides link information and collects database information of late advertisement data and provides it to the shopping mall system. The shopping mall system uses the re-uploading, editing, and shortcut of late advertisement data by providing the late advertisement data previously prepared for the product purchased by the first buyer from the database information at the request of the first buyer. Shopping system utilizing the centralized user reviews, characterized in that to be used directly in the upload of new reviews advertising data. delete The method of claim 1, One of the shopping mall system and the media system, The centralized management of user reviews, according to the number of readings of the late advertisement data and the sales revenue of the product, the preferential service including providing any one of a reserve, a point, a discount service, and a free gift is provided to the first buyer. The shopping system utilized. The method of claim 1, The media system And providing a link function connected to each shopping mall that sells the products to the second buyer who has read the late advertisement data on the plurality of products purchased by the first shopping mall from the plurality of shopping malls. Shopping system with centralized user reviews. The method of claim 1, One of the shopping mall system and the media system, The shopping system utilizing the centralized user reviews, characterized in that for deleting the product having the late advertising data is stopped or changed the link information provided with the late advertising data. The method of claim 5, wherein The shopping mall system is a shopping system utilizing the centralized management of the user, characterized in that when the sale of the product is stopped selling the product to the first and second buyers. The method of claim 1, The media system To build a database for the late advertising data, The shopping system utilizing the centralized user reviews, characterized in that for the second buyer provides a search function including any one of the keyword search and classification item search of the late advertising data. delete Providing a first web shop with a separate web page for uploading late advertisement data including any one of a video, an image, and an article about a product posted in a shopping mall system; When the late advertisement data is uploaded, the shopping mall system adding link information for connecting the web page capable of purchasing the product to the late advertisement data to the media system; Connecting to the shopping mall system by using the link information provided when the late advertisement data is posted by the media system and a second buyer views the late advertisement data; The media system collects database information of late advertisement data and reflects it on a separate web page for uploading, thereby providing the late advertisement data previously prepared for the product purchased by the first buyer, thereby reuploading, editing, A shopping service method using centralized management of user reviews, characterized in that it comprises a; making it possible to directly utilize for uploading a new late advertising data using a shortcut. The method of claim 9, Determining whether the product having the late advertisement data is on sale; And And deleting the link information when the product is suspended. The shopping service method using centralized management of user reviews, characterized by further comprising. The method of claim 10, Deleting the link information And notifying the first purchaser by using any one of a mobile communication short text message and an e-mail when the product has been discontinued. The method of claim 9, When the late advertisement data is posted by the media system and a second purchaser views the late advertisement data, connecting to the shopping mall system using the link information provided therewith, And collecting statistical information including any one of the number of readings of the late advertisement data, the number of times of using a link function, a reading time, a reading age group, a viewing gender, and a quantity of purchase of the product by a second buyer. How to Shop with Leveraged User Review. The method of claim 12, The shopping mall system further comprises the step of distributing profits to the first buyer by using the statistical information. The method of claim 12, The statistical information may further include an address scraping the late advertisement data posted by the media system and product purchase information generated at the corresponding address. delete delete delete

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