KR20070113708A - System and method for advertising using electronic coupon - Google Patents

Abstract

A system and a method for performing AD with a coupon issued in the Internet are provided to measure an AD effect after or before the AD, and correctly bill an advertiser an AD cost by making the advertiser pay the AD cost depending on count of the coupons downloaded to a customer without counting AD click of the customers. A program memory(11) stores a coupon management program. A member database(12) stores information of the customers joining in a coupon service. An advertiser database(13) stores the information of the advertisers joining in the coupon service. An AD database(14) stores AD information of a company or a product of the advertiser. A coupon database(16) stores the information of the coupons issued by a controller(15) and the information of coupons used by the customer. A first communication interface(17) communicates data with the outside. An advertiser computer(20) includes a second interface(21) transceiving the data with a coupon service server(10), a key input device(22) inputting company/product information of the advertiser, a display(23), and the controller(24). A customer computer(30) includes a third communication interface, the key input device(32), the display(33), and the controller(34).

Description

Advertising system and method using coupons issued on the Internet {System and Method for advertising using electronic coupon}

1 is a flow diagram showing an advertising method using a conventional coupon.

Figure 2 is a flow diagram showing an advertising method using the present inventor coupon.

3 is a view showing the main configuration of the advertising system in FIG.

4 is an operation flowchart showing that a coupon is issued in the present invention.

5 is a view showing the generation process of the coupon issued in Figure 4 and the appearance of the generated coupon.

FIG. 6 is a view illustrating a process of generating a mobile coupon issued in FIG. 4 and an appearance of the generated coupon. FIG.

7 is a flowchart illustrating a process of calculating advertisement costs according to issuance of various coupons.

<Description of Symbols for Main Parts of Drawings>

10: coupon service server 11: program memory unit 12: member DB

13: advertiser DB 14: advertising DB 15, 24, 34: control unit

16: old phone DB 17, 21, 31: communication interface 20: advertiser computer

22, 32: key input unit 23, 33: display unit 35: displayed coupon

36, 38: issued coupon 37: mobile communication terminal

The present invention, advertising on the Internet using a coupon, the consumer who downloads the coupon to receive a special benefit, that is, a discount on the purchase of the product or service of the company by the amount applied to the coupon, the company is the number of times the coupon is downloaded The present invention relates to a method of calculating an advertising cost using a coupon that calculates an advertising cost according to a cost per download (CPD).

The Internet, which originated from the ARPANET, which began to share information related to military research in the US Department of Defense, has become a huge and efficient medium for storing information and information, with the recent explosion of computers and numerous computer networks around the world. It is a medium of provision, and many people simultaneously access and give or receive necessary information.

As the number of users of the Internet is rapidly increasing, electronic commerce using the Internet is rapidly spreading, and electronic commerce means that all or part of transactions of goods or services are performed in cyberspace through the Internet. As the sales proportion of goods and services through online has become as important as offline sales, various advertisements are conducted online.

In other words, as the most basic advertising method online, each company opens its own homepage on the Internet, and the company advertises its products or promotes the company through this homepage. Advertisement effect is only for those who access the homepage, there is a disadvantage that the user can not obtain the effect, especially for users who are not interested in the company.

In addition to the advertisements on the homepages of individual companies as described above, banner advertisements are paid by paying a certain amount of advertising fees to the portal service companies such as Yahoo, Daum, Naver, etc., which are frequently accessed by numerous people, and the homepages of newspapers. Another way is to click on a banner ad to link to the company's home page.

However, it is known that a simple banner advertisement cannot achieve the desired advertising effect. When a user clicks on a banner advertisement or accesses the company's homepage, he or she pays cyber money and uses the cyber money to buy games or goods, You can also get discounts when using the service.

In addition, in addition to the above, there are various forms of advertisements on the Internet, so that a separate dedicated program can be installed from the above advertisements posted on a web page. It continues to evolve in various forms, such as advertising continuously.

As described above, one of the methods for connecting the purchase of goods or the use of a service among various Internet advertising methods is a method of using a coupon.

A typical case of a conventional advertising method on the Internet using a coupon is posted, which will be described below with reference to the block diagram of FIG. 1.

First, an advertiser 1 who wants to advertise by posting a coupon on a web page on the Internet requests an advertisement from an Internet advertiser 2.

In addition, the Internet advertising company (2) signs advertising and advertisements of the advertiser (1) by making an advertising contract on their web page or other famous web page, and outputs the coupon to take the business of the advertiser (1) constant Informing the user that the benefits can be obtained, the user 3 connects to the Internet to check the point and outputs a coupon.

Therefore, the user 3 has the output coupon, and then visits a business on the advertiser 1 side to purchase goods or receive a service and receive a coupon to receive a certain benefit.

Coupon method made in this way is simple and the effect can be felt directly, but there are advantages in its own way, the problem is pointed out in the following points.

First, from the standpoint of the advertiser 1, the advertising effect cannot be predicted. The coupons are posted in the form of banners on the web pages of the Internet advertisers 2 or the Internet service providers they have contracted, so the amount is mostly fixed in advance.

In other words, for posting a coupon in a month, for example, a predetermined amount of a predetermined period must be paid in advance, such as 1,000,00 won. Therefore, from the standpoint of the advertiser 1, there is a problem in that it cannot be predicted beforehand how much the advertising effect is.

In addition, it is also a problem that the Internet advertising company 2 or the Internet service provider with whom they have a contract cannot measure how much the advertising effect of their web page is before and after.

This is because the Internet advertising company 2 also needs to be able to measure the advertising effect of its web page to ensure the reliability of requesting an accurate advertising fee.

In addition, although the advertiser 1 can grasp the advertising effect to some extent based on the number of coupons presented by the users 3, the advertising cost and the advertising effect according to the advertising are not necessarily directly proportional to each other. In addition to paying the advertising cost in proportion to the effect, there is a lot of unreasonable problems according to the unconditional fee must be paid accordingly.

In addition, from the standpoint of the user 3, there is a problem in that, in order to receive a predetermined benefit, the coupon must be printed and held, and the coupon must be presented to the advertiser 1 business.

That is, even though the advertising effect has already been achieved to some extent through the Internet, there is a problem in that a certain benefit cannot be obtained due to a procedural problem of not having a coupon, and the advertising effect is not quantified.

The present invention has been made in view of the above problems, and an object of the present invention is to provide an advertisement method for quantifying an advertisement effect before or after.

In addition, the amount of time advertisers are exposed to their customers, in particular, based on the number of times the customer actually downloaded the coupon for the purpose of using the service, not just the exposure of the ad to the customer, is determined by the advertiser. Another purpose is to enable the payment of transparent advertising costs by allowing them to charge accurate advertising costs.

That is, an object of the present invention is to provide a method of paying an advertisement fee by a CPD method (a method of charging a fee according to the number of downloads).

The advertisement method using the coupon of the present invention is that the advertisement effect is accumulated according to the issuance of the coupon by the click and download of the advertisement of the customer, so that the advertising agency can present the advertisement agency effect to the advertiser fairly. Another purpose.

The object of the present invention, the coupon service server; An advertiser computer; Is achieved by customer computer.

In addition, the above object of the present invention, after the advertisement information of the advertiser is retrieved, the step of selecting; After the coupon is issued, downloading to the customer computer; According to the downloaded coupons, advertising costs are subtracted and settled.

The advertisement system using the coupon issued on the Internet of the present invention for achieving the above object, the program memory unit stored coupon management program, a member database stored member information participating in the coupon service, advertiser information participating in the coupon service is stored Advertiser database, an advertisement database for storing advertisement information about the company or product of the advertiser, a first control unit for controlling the components, a coupon database for storing coupon information issued, used and used by the control unit, outside and data Coupon service server having a communication interface for communicating with;

Advertiser computer including a first communication interface unit for connecting to the coupon service server through the Internet, transmitting and receiving data, a key input unit for inputting company and product information of an advertiser, a display unit for displaying input / output data, and a control unit for controlling the same. Wow;

And a second communication interface unit connecting to the coupon service server through the Internet, transmitting and receiving data, a key input unit for inputting customer information, a display unit for displaying input / output data, and a customer computer having a control unit for controlling the data. do.

In addition, the advertisement method using a coupon issued on the Internet of the present invention for achieving the above object, the step of registering the advertiser information in the coupon service server; Registering customer information with a coupon service server; Selecting after the advertisement information of the advertiser is retrieved; After the coupon is issued, downloading to the customer computer; It is configured to include the step of deducting, and settled the advertising costs according to the downloaded coupon.

Hereinafter, a preferred embodiment of an advertisement system and method using a coupon issued on the Internet according to the present invention will be described with reference to the accompanying drawings.

Figure 2 is a schematic diagram showing an advertising method using the present inventor coupon.

2, an advertisement system using a coupon issued on the Internet of the present invention, advertisers who want to sell a product or service of their company; An internet advertising service company that acts on behalf of the advertiser; A coupon provided by the Internet advertising service company; A customer using the coupon; The coupon is made up of offline or online shopping malls that are used.

In detail, the Internet advertising service company that provides the advertiser's advertisement receives the advertisement fee from the advertiser, and when the user clicks on the coupon that is the advertisement target of the advertiser by accessing his website, the customer issues the coupon. The advertiser who downloads the coupon and purchases the product at the advertiser's offline or online shopping mall, receives the service, discounts the provided service described in the coupon, or receives a free gift. It is a system that deducts and processes the remitted advertising expenses by the amount corresponding to the number of times the customer downloaded the coupon.

That is, the present invention is a system for deducting and processing the remitted advertising costs by executing the advertising costs according to the method of cost per download (CPD).

3 is a diagram showing the main configuration of the advertising system in FIG.

Referring to Figure 3, the present invention using the coupon coupon system, the program memory unit 11 stores the coupon management program, the member database 12 stored member information participating in the coupon service, advertiser information participating in the coupon service is Stored advertiser database 13, the advertisement database 14 stores the advertisement information about the company or product of the advertiser, the control unit 15 for controlling the components, coupon information is issued, issued and used by the control unit Coupon service server 10 having a coupon database 16 stored therein, a first communication interface 17 for transmitting and receiving data through the Internet;

A second communication interface 21 for connecting to the coupon service server 10 through the Internet, transmitting and receiving data, a key input unit 22 for inputting corporate and product information of an advertiser, and a display unit for displaying input / output data ( 23) an advertiser computer 20 having a control unit 24 for controlling them;

A third communication interface unit 31 for connecting to the coupon service server 10 through the Internet, transmitting and receiving data, a key input unit 32 for inputting customer information, a display unit 33 for displaying input / output data, and the like. It is configured to include a customer computer 30 having a control unit 34 to control.

Here, the member database 12 is a place where the member information participating in the coupon service is stored, and the member information is to use the coupon service such as ID, P / W, member name or number of the member's mobile communication terminal. As the customer inputs information about himself / herself, the required items may vary depending on the conditions set by the Internet operator who executes the coupon service.

The advertiser database 13 is a place where advertiser information participating in a coupon service is stored, and advertisers who want to promote their company using a coupon service, such as company information of a company, input information about themselves as a coupon service. Depending on the conditions set by the Internet operator who implements this, there may be differences in the relevant entries.

In addition, the advertisement database 14 is a place where the advertisement information about the advertiser's product is stored, and the advertiser who wants to promote the company's product using the coupon service inputs information about the product and the service. Depending on the conditions set by the Internet operator, there may be a difference in the necessary description of the advertisement.

And, the coupon database 16, the coupon is issued by the control unit, the coupon information that is issued and used is stored, the coupon is issued, the coupon issued in this way is used (ie exhausted) by the customer The history is updated and saved.

Here, the coupon is displayed on the display unit 33 of the customer computer 30, or outputted from the control unit 34 of the customer computer 30 to be output in a print connected to the customer computer 30, or It is displayed on the display of the mobile communication terminal.

4 is an operation flowchart showing that a coupon is issued in the present invention.

Referring to Figure 4, the present invention, advertiser information, such as company information of the company wishing to advertise in the advertiser database 13 of the coupon service server 10, advertising information such as product information is coupon service server 10 Step (S100) registered in the advertising database 14 of; Step S110 of registering customer information such as ID, P / W, member name or number of the mobile communication terminal of the customer in the member database 12 of the coupon service server 10; Selecting, by the customer, a coupon of a specific advertiser including advertiser information registered or stored in the advertisement database 14 or linked to the advertiser information (S120); By including the step of generating a coupon (S150), the advertising cost is settled according to the number of coupons finally downloaded.

As already seen in FIG. 3, the coupon is displayed on the display unit 33 of the customer computer 30 or the control unit 34 of the customer computer 30 to be output in a print connected to the customer computer 30. Is displayed on the display unit of the customer's mobile communication terminal, in particular, if the customer wants to receive the coupon by SMS SMS service to the display unit of his mobile communication terminal, the customer information is the member database 12 In step (S110) registered in the customer's mobile communication terminal by using the number of the SMS terminal type coupon is received.

FIG. 5 is a view illustrating a generation process of the coupon issued in FIG. 4 and an appearance of the generated coupon.

Referring to Figure 5, the customer who wants to use the service is connected to the server of the provider that performs the coupon service via the Internet, and the coupon is issued by going through a series of processes.

The customer must first access the Internet site where the coupon is downloaded and register as a member.In this case, the customer enters his or her ID (ID), password (P / W), age, address, and gender to register the membership. The customer information registered in this way will be used to manage the customer information is sent to the server of the advertising agency at the same time when downloading the coupon in the future.

As such, customers who have registered as members log in and log in to an Internet site where coupons are downloaded, and search for a number of companies that offer coupon advertisements one by one. When the advertiser company wants to download, it finds the 'preview' screen on the display unit 33 so that the coupon can be paid by selecting a specific product (product) or service of the company.

Here, the "internet site for downloading coupons" may be a dedicated internet site for implementing the service, and may use a portal site such as Yahoo, Daum, Naver, or the like.

That is, the customer connects his computer 30 to the coupon service server 10 via the Internet and clicks a coupon that he / she wants to download. The coupon may be generated by clicking only once, but depending on the conditions set by the service provider, the coupon may be generated only after clicking the displayed coupon a plurality of times.

As such, in order to further increase the effect of the advertisement, the example in which the coupon is generated only after the user clicks on the displayed coupons a plurality of times is described. First, click on the 'ABCD restaurant ~', and secondly, click on the 'main menu ~'. After finally clicking 'location and ~', the server determines that the customer is eligible to receive the coupon, and clicks 'download' to issue a coupon available to the customer. do.

At this time, the downloaded coupon is stored in a separate space on the Internet, such as 'my coupon', it can be stored and printed at the same time.

However, the coupon should not only be used by a person having a right of use, but also allows the coupon to be downloaded in real time by one click, and only one normal coupon is downloaded, thereby preventing the coupon from being randomly produced. In addition, the identification number and the bar code (Bar-Code) can be displayed, thereby achieving the convenience of recognition.

That is, before clicking 'Print' on the coupon 35 displayed on the display unit 33, only the part which excludes the barcode and the authentication number appears, and when the 'Print' is clicked, the barcode (Bar-Code) and authentication are not displayed. The entire final coupon 36 including the number is printed (issued).

If the customer loses the printed coupon and needs to print it again, or if the customer's situation cannot print the coupon immediately, the customer can repeat the coupon stored in a separate internet space such as <My Coupon> at any time. Allow printing. Coupons printed at this time are printed with the same authentication number and count as one download even if printed multiple times.

Therefore, for coupons already used to purchase goods or use of the service, it is natural that the re-issuance (downloading) will not be possible repeatedly, where the coupons, as previously described,

It is displayed on the display unit 33 of the customer computer 30, or displayed on the display unit 33 of the customer computer 30 by the SMS short message service or the MMS service, or displayed on the display unit of the customer's mobile communication terminal. It includes all controlled by the control unit 34 of the customer computer 30 to be output to the print connected to.

FIG. 6 is a view illustrating a process of generating a mobile coupon issued in FIG. 4 and an appearance of the generated coupon.

Referring to Figure 6, the customer who wants to use the service is connected to the server of the provider of the coupon service via the Internet, the mobile coupon is issued by going through a series of processes.

That is, the customer connects his computer 30 to the coupon service server 10 via the Internet and clicks a coupon that he / she wants to download. The coupon may be generated by clicking only once, but depending on the conditions set by the service provider, the coupon may be generated only after clicking the displayed coupon a plurality of times.

In addition, in order to generate a mobile coupon as shown in FIG. 6, a customer who wants to obtain a coupon registers with the coupon service server 10 in the process of first inputting his or her information, or displays the display unit of his computer 30. In the middle of a series of steps to download the coupon in real time by clicking on the coupon displayed in the click, enter the number of their mobile communication terminal 37, after that the coupon is entered into the SMS The data is transmitted in a text format and displayed on the display unit 38 of the mobile communication terminal 37.

In this case, as shown in FIG. 5, it is preferable to prevent the indiscriminate production of a coupon by a person who has no use authority, and include a barcode and an authentication number for convenience of recognition.

As such, the coupon as shown in Figure 5 and Figure 6 preferably includes a coupon use destination, the benefits of using the coupon, how to use and the expiration date, such that the authentication number is assigned as the coupon is downloaded as described above, The service provider sets the criteria with the advertiser to count the number of coupons according to the granting of the authentication number.

In addition, referring to the state in which the issued coupon (downloaded) is used as described above, first, when the customer uses the downloaded coupon in the offline store, the output (printed) coupon is presented (the store side outputs the coupon). Collection.), By presenting a mobile communication terminal, the coupon can be used, and the offline store checks the barcode and the authentication number of the coupon, and grants the customer a corresponding benefit indicated on the coupon for the purchase of the product or the use of the service (execution). In particular, it is convenient to use a bar code reader to recognize the bar code.

As described above, when the barcode reader is provided, the barcode reader can be connected to a computer provided in an offline store to accumulate and update various types of data on the coupon use customer, thereby making it possible to utilize it for various marketing.

In addition, the coupon of the authentication number processed as 'used' in the offline store becomes impossible to reuse, and in the offline store, it is possible to process the coupon by granting a benefit for coupon presentation (use) immediately upon presentation of the coupon. It is also possible to accumulate it by aka, mileage, and give a discount (or cash payment, aka cash-back) at a certain point in time (or amount), and the same coupon for the same person. If repeated downloads are counted as one download.

In addition, when the downloaded coupon is used by the customer in the online store, by inputting and processing the authentication number of the coupon before the payment for the product or service, the coupon is deducted from the total payment, or the mileage is accumulated and later collectively It can be processed (at the time).

As described above, in order to authenticate the coupon, the advertiser should be equipped with a separate authentication equipment, and in particular, in order to authenticate the barcode, a barcode reader (scanner) should be provided.

In addition, by connecting the barcode reader (scanner) to the computer of the advertising agency and the Internet, it is easy to verify (confirm) the validity and duplicate issuance of the coupon, and to manage the customer information as a database and advertise. It will be easier for agencies and advertisers to share the data so that advertising costs are clearer (transparent).

Furthermore, by managing the customer information as a database as described above, it is possible to differentiate the marketing of the customer according to each type, it is also possible to accumulate points and batch processing at a certain point of time with mileage.

7 is a flowchart illustrating a process of calculating advertisement costs according to issuance of various coupons.

Referring to FIG. 7, the advertisement cost settlement according to the present invention includes a step (S200) in which an advertisement fee for an advertiser is charged in the coupon service server 10, and in particular, an initial charge amount refers to an advertisement expense limit of an advertiser. This is because the coupon is no longer generated when the advertising charges processed by the coupon is exhausted.

Thereafter, the advertisement information of the plurality of advertisers is displayed on the display unit 33 of the customer computer 30 (S210);

Step S220 of selecting advertisement information of a specific advertiser after being searched by a customer;

A step (S230) of issuing a coupon (downloaded, i.e., given an authentication number);

The settlement is finally terminated by going through the step S240 in which the advertising fee is deducted according to the coupon generated in the above step.

In particular, in the event of continuing coupon issuance, when there is no advertising fee balance depending on whether or not there is an advertising fee balance due to the deducting process of the initially charged advertising fee,

1) prevent the coupon to be clicked from being displayed on the computer 30 (from scratch),

2) Even if the coupon displayed on the computer 30 is clicked, the process is prevented from issuing the coupon, and finally, all processes (step by step) are finished.

On the other hand, if there is a balance of advertising costs, it returns to the state in which the coupon can be clicked again.

As described above, the present invention advertises using a coupon on the Internet, and the consumer who downloads the coupon setstles an advertisement cost using a coupon to receive a special benefit, that is, a discount, when purchasing or using a product of a corresponding company by the amount applied to the coupon. Way.

The present invention has the advantage of quantifying the advertising effect before or after, and how much the advertisement of the advertiser is exposed to the customer, in particular, the advertising agency according to the number of coupon downloads by the actual purchase intention By having the advertiser bill the advertising cost, there is an effect that enables the rational and efficient execution of the advertising cost.

In addition, the advertisement method using the coupon of the present invention has an advantage in that the advertisement effector accumulates according to the issuance of the coupon by the click and download of the advertisement of the customer, so that the advertisement agency can present its advertisement agency effect to the advertiser fairly.

Claims (10)

The program memory unit 11 storing the coupon management program, the member database 12 storing information of customers participating in the coupon service, the advertiser database 13 storing advertiser information participating in the coupon service, and the company or product of the advertiser An advertisement database 14 storing advertisement information, a controller 15 controlling the components, a coupon database 16 in which coupons are issued and stored and used by the controller, and communicating data with the outside. A coupon service server 10 having a first communication interface 17; A second communication interface unit 21 for connecting to the coupon service server through the Internet, transmitting and receiving data, a key input unit 22 for inputting company and product information of an advertiser, a display unit 23 for displaying input / output data, An advertiser computer 20 having a control unit 24 for controlling them; A third communication interface unit 31 for connecting to the coupon service server via the Internet, transmitting and receiving data, a key input unit 32 for inputting customer information, a display unit 33 for displaying input / output data, and a control unit for controlling them Advertising system using a coupon issued on the Internet, characterized in that it comprises a customer computer having a (34). The method of claim 1, The member database 12 stores the customer information participating in the coupon service, wherein the customer information is one or more of an ID (ID), a password (P / W), a customer name, or a number of a mobile communication terminal of the customer. Advertising system using coupons issued on the Internet. The method of claim 1, The advertiser database 13 stores advertiser information participating in a coupon service, wherein the advertiser information is information about an advertiser who wants to promote the company by using the coupon service. Advertising system. The method of claim 1, The advertisement database 14 stores advertisement information about an advertiser's product, wherein the advertisement information is information on a corresponding product or service input by an advertiser who wants to promote a company product using a coupon service. Advertising system using coupons issued on the. The method of claim 1, The coupon database 16, the coupon is issued by the control unit, the coupon information used after the is stored is stored, the coupon information is issued, and updated, stored according to the history used on the Internet Advertising system using coupons issued. The method of claim 5, The coupon is displayed on the display unit 33 of the customer computer 30, or output from the control unit 34 of the customer computer 30 to be output to the print connected to the customer computer 30, or the movement of the customer Advertising system using a coupon issued on the Internet, characterized in that one of the displayed on the display unit 38 of the communication terminal (37). Advertiser information is registered in the coupon service server; Registering customer information with a coupon service server; Selecting after the advertisement information of the advertiser is retrieved; After the coupon is issued, downloading to the customer computer; Advertisement method using a coupon issued on the Internet, characterized in that it comprises a step of deducting, settlement according to the downloaded coupon. The method of claim 7, wherein The coupon is displayed on the display unit 38 of the mobile communication terminal 37 of the customer by SMS (SMS) short message service or MMS (MMS) service, the advertisement information of the advertiser registered in the coupon service server Selected by the customer and displayed on the display unit 33 of the customer computer 30, or output by the control unit 34 of the customer computer 30 to be output in a print connected to the customer computer 30 Advertising method using a coupon issued on the Internet, characterized in that one of. The method of claim 7, wherein Advertisement using the coupon issued on the Internet, characterized in that the advertising charges are settled by processing the costs of issuing the coupon as the coupon is issued from the initially charged advertising costs. The method of claim 7, wherein The coupon is provided with an authentication symbol such as an authentication number or a bar code at the time of downloading, and thus the server counts the number of coupon issuance.

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