KR100425284B1 - Offer Method for Multimedia Advertisement Discount Coupon Using Standby Picture of Wireless Communication Device - Google Patents

Abstract

The present invention relates to a multimedia advertisement-type discount coupon using a standby screen of a mobile communication terminal. More specifically, the operator contracts the discount contents, discount amount, etc. for the use of the coupon with a merchant (coupon provider) in a certain region, and then contracts. According to the contents, a multimedia advertisement type discount coupon is produced and built in a coupon providing system on a communication network.When a coupon is required, the user accesses the coupon providing system through a mobile communication terminal and downloads a discount coupon of a desired business product on the standby screen. The present invention relates to a coupon providing method using a mobile communication terminal that shows a merchant and receives a discount on a content displayed on a screen.

The coupon provided to the user through the present invention provides a complex function (multimedia advertisement function + discount coupon function) to which animation advertisements using characters and characters are completely different from the existing discount coupons made of print media or text. There is a characteristic.

According to the present invention, the user can download and use the local mobile phone immediately through the standby screen of the mobile terminal without having to carry a separate discount coupon. Can be.

In addition, the merchant side can perform accurate target advertisements along with sales growth according to advertisements and discounts, and can increase the concentration of advertisement effects according to the expression of the multimedia technique and the characteristics of the medium such as a mobile communication terminal. In addition, the advertising cost is much cheaper than other media, and it is useful to have effective advertising marketing by real-time statistical analysis data such as user's gender, age, optional business (product), and usage results provided by the advertising operator. Invention.

Description

Offer Method for Multimedia Advertisement Discount Coupon Using Standby Picture of Wireless Communication Device}

The present invention relates to a multimedia advertisement-type discount coupon using a standby screen of a mobile communication terminal. More specifically, the operator contracts the discount contents, discount amount, etc. for the use of the coupon with a merchant (coupon provider) in a certain region, and then contracts. Create a multimedia discount coupon according to the contents and build it in the coupon providing system on the communication network.If the user needs the coupon, the user accesses the coupon providing system through the mobile communication terminal and downloads the discount coupon of the desired business product on the standby screen and then joins the affiliate. The present invention relates to a coupon providing method using a mobile communication terminal that shows a store and receives a discount displayed on a screen.

In general, a coupon means a discount coupon or a prize exchange coupon of a specific product to promote the sale of the product or to advertise the product or the trade name.

Conventionally, a coupon distribution method that randomly distributes such a coupon to a specific or unspecified number is used. Therefore, from the advertiser's point of view, the actual consumer must provide the coupon that they advertise, but in fact, the coupon is distributed indiscriminately, resulting in waste of manpower, expense, and time, and the effect does not appear immediately after distribution. As it is difficult to grasp the actual increase in sales due to advertising, conventional coupons have many problems in terms of effectiveness and economics.

In addition, there is a method of printing and using a coupon on the Internet according to the commercialization of the Internet, but there are disadvantages that a predetermined equipment such as a PC terminal capable of data communication is required to go through various processes in order to obtain a coupon.

Recently, an electronic coupon in the form of a simple letter has been attempted in a mobile communication terminal. However, due to a problem caused by the deletion after a single use and the limitation of the storage capacity of the mobile communication terminal itself, the coupon cannot be used in various ways.

The present invention was devised to solve this problem, and after the advertising operator contracts the discount contents, discount amount, etc. for the use of the coupon with a merchant (coupon provider) in a certain region, the multimedia advertising type discount coupon according to the contract details Produced and built in the coupon providing system on the Internet, the user can access the coupon providing system through the mobile communication terminal, if necessary, download the discount coupons of the desired business products on the standby screen, show them to the merchant and display the contents displayed on the screen By receiving a discount, a method of providing a coupon using a mobile terminal that eliminates inconvenience caused by carrying a separate coupon, and accumulates points according to the use of the coupon and replaces it with the user's mobile communication fee to reduce the user's mobile communication burden. The purpose is to provide.

In addition, the user is provided with a complex function (multimedia advertisement function + discount coupon function) attached to the animation advertisement using characters and characters that are completely different from the existing discount coupons made of print media or text. It is another object of the present invention to provide a multi-function multimedia coupon that can be used as a decorative screen of the mobile communication terminal.

Still another object of the present invention is to enable advertisers (merchants) to perform accurate target advertising through statistics on the use of coupons by users as well as sales growth based on advertisements and discounts, thereby enabling effective advertising marketing. have.

1 is a block diagram illustrating a configuration of a coupon providing system for realizing a method for providing a multimedia advertisement type discount coupon using a standby screen of a mobile communication terminal according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating a method for providing a multimedia advertisement type coupon using a standby screen of a mobile communication terminal according to an exemplary embodiment of the present invention.

Figure 3 shows a merchant registration process according to a preferred embodiment of the present invention.

4 is an exemplary diagram for explaining a process of selecting a multimedia advertisement type discount coupon based on a category list provided by a coupon selection / transmission module according to an exemplary embodiment of the present invention.

5 is an exemplary view for explaining a process of selecting a coupon through a wired Internet according to a preferred embodiment of the present invention.

6 is an exemplary view showing statistical data provided to an affiliated store according to a preferred embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: Coupon Offer System

101: control unit

102: user registration module

103: coupon selection / transmission module

104: merchant registration module

105: Coupon Use Performance Management Module

106: point management module

107: database part

108: user information database

109: Coupon Information Database

110: merchant information database

111: statistical information database

112: point information database

In order to achieve the above object, the present invention provides a standby screen of a mobile communication terminal in which a plurality of clients, a plurality of affiliated stores, and a mobile communication company are connected to a coupon providing system through a communication network to provide a discount coupon of the affiliated store to a user. In the method of providing a multimedia advertisement-type discount coupon used, the discount coupon user qualification is granted to the client who registers the mobile communication terminal information and requests the use of the discount coupon through authentication of the mobile communication company, and the coupon use qualification is granted. Registering the user with the coupon providing system; The coupon providing system displays the plurality of affiliated stores list to the registered user by any one or more of the location of the affiliated store, the service type of the affiliated store, the coupon discount rate, or the service type of the affiliated store, or searches for the registered affiliated store. Providing a user to select a discount coupon by searching for the desired merchant through the search engine; The coupon providing system transmits the discount coupon selected by the user to the idle screen of the mobile communication terminal of the user using the mobile communication terminal information of the user; Computing and earning the coupon use point of the user has a feature.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention in detail.

First of all, in adding reference numerals to the components of the angular surface, it should be noted that the same components have the same reference numerals as much as possible even though they are shown in different drawings.

1 is a block diagram illustrating a configuration of a coupon providing system for realizing a method for providing a multimedia advertisement type discount coupon using a standby screen of a mobile communication terminal according to an exemplary embodiment of the present invention.

As shown, the coupon providing system 100 may be connected to a plurality of clients 201 through the Internet or the mobile communication network 300 and is associated with a mobile communication company 500 and each affiliated store 400.

The user 200 is provided with a multimedia advertising discount coupon through the mobile communication terminal 201 and each affiliated store 400 provides a discount for the discount coupon to the user 200. In addition, each affiliated store 400 receives statistical data on coupon use of the users 200 from the coupon providing system 100 and utilizes it as a reference during sales and promotion.

The coupon providing system 100 performs data transmission and reception through the Internet or a mobile communication network through an external interface as shown in FIG. 1, and controls the interaction and data flow between each module 102 to 112 in the system 100. The control unit 101 is configured around.

The user registration module 102 receives registration information and user mobile communication terminal information from the user 200, requests the mobile communication company 500 to authenticate the user mobile communication terminal information, and confirms the unique code to the user 200. To qualify for a discount coupon service by assigning.

The coupon selection / transmission module 103 provides a category list and preview function of various multimedia advertising discount coupons to be provided to the user 200, and provides a search engine for searching for a desired coupon by the user 200. The multimedia advertisement type coupon selected through the category list or the search engine is transmitted to the user mobile communication terminal 201 through the mobile communication company 500.

The merchant registration module 104 receives merchant registration information and discount contents (discount items, discount amount, discount coupon quantity, period, etc.) from the affiliate store 400.

The coupon use performance management module 105 provides statistics to the affiliated store 400 by statistically calculating the coupon use status and the propensity to use the coupons.

The point management module 106 provides a function of calculating and accumulating points according to a user's use of a coupon.

The database unit 107 provides a function of storing various data generated during the operation of the coupon providing system 100, and user information for storing user registration information and mobile communication terminal information input from the user registration module 102. And a coupon information database 109 that stores discount coupons for multimedia advertisements to be provided to the user 200 through the database 108, the coupon selection / transmission module 103, and a coupon selection history of the user 200. , The merchant information database 110 storing the merchant registration information and the discount information received through the merchant registration module 104 and the statistical information data storing the statistical data statistically determined by the coupon use performance management module 105. The base 111 and a point information database 112 for storing user point information according to the use of the coupon of the user 200.

2 is a flowchart illustrating a method for providing a multimedia advertisement type discount coupon using a standby screen of a mobile communication terminal according to an exemplary embodiment of the present invention.

First, the coupon providing system 100 induces to join a merchant to provide discount coupons to various businesses through the communication network 300, the merchant registration information and discount contents (discount items, discount amount, discount coupon quantity, Period) is received through the merchant registration module 104.

Figure 3 shows a merchant registration process according to a preferred embodiment of the present invention.

According to FIG. 3, the affiliate store 400 inputs affiliate store registration information such as an ID, a password, a business type, a business registration number, a trade name, and the like, and as described above, a discount period, a discount rate (discount amount), and a discount use frequency (discount coupon) It is preferable to input the discount contents such as the quantity and the like, and the discount contents inputted at this time can be input in plural (for example, general discount, special discount, etc.) as shown in FIG.

The entered merchant registration information and discount information are stored in the affiliate information database 110 of the database unit 107 and the stored information can be inquired by the location (region) of the affiliate store, by the service item of the affiliate store, by discount rate, and the like. Classified to build to build, and to produce a multimedia type discount coupon for each item of each merchant 400 to store in the coupon information database 109.

After the user 200 accesses the coupon providing system 100 through the communication network 300 using a mobile communication terminal 201 or a PC capable of internet communication, the user 200 registers his own registration information and user mobile communication terminal information. Input via module 102 (step: S1).

The coupon providing system 100 receives the registration information and the mobile communication terminal information of the user 200 through the mobile communication company 500 through the authentication process for the mobile communication use of the user 200 and if there is no abnormality in the authentication process. A unique code (ID, password, etc.) is assigned to the user 200 to qualify for coupon use (step: S2).

Subsequently, the coupon providing system 100 provides the registered user 200 through the coupon selection / transmission module 103 to provide information such as a discount rate of each affiliate through the coupon, a preview of the coupon, a location of the affiliate store, and the user 200. ) Selects the desired discount coupon (step: S3).

In this case, the coupon selection / transmission module 103 may classify the information stored in the affiliate information database 110 by the location (region) of the affiliate store, by the service item of the affiliate store, by the discount rate, etc., and provide a classification list or through a search engine. It is preferable to allow the user 200 to select a desired coupon and to provide a preview function for each coupon so that the user 200 can refer to the coupon when selecting the coupon.

4 is an exemplary diagram for explaining a process of selecting a multimedia type discount coupon based on a category list provided by a coupon selection / transmission module according to the present invention.

As shown in FIG. 4, the user 200 selects Apgujeong No. 3 from the regional classification category provided by the coupon selection / transmission module 103 and selects a restaurant, a fusion restaurant among restaurants, and a fusion restaurant list. I chose a merchant named 'Serenade'. The selected merchant displays information such as a 'Pershan Salad Service' that discounts the coupon holders in September, and the user 200 selects the coupon.

The discount coupon provided to the user 200 is a multimedia advertisement-type electronic coupon that is completely different from the existing discount coupons using a print media. An animation advertisement, a video, an image (still image) advertisement, a text advertisement, etc. The displayed advertising unit and the discounted content of the coupon is composed of a discount unit is displayed to have a multi-function nature of advertising and discounts also provides a decorative function for decorating the standby screen of the mobile communication terminal 201.

When the user 200 selects the desired coupon, the coupon selection / transmission module 103 extracts the discount coupon selected by the user 200 from the coupon information database 109 (step: S4) and the mobile communication of the user 200. The terminal transmits the terminal information to the idle screen of the user mobile communication terminal 201 through the mobile communication network 300 (step S5).

Preferably, when the coupon is displayed on the user mobile communication terminal 201, the user mobile communication terminal 201 number is displayed at the bottom of the screen at the same time, and the merchant 400 to check the duplicate use of the coupon To be limited.

5 is an exemplary view for explaining a process of selecting a coupon through a wired Internet according to a preferred embodiment of the present invention.

The user 200 may select a coupon by accessing the coupon providing system 100 through a wired Internet using a terminal such as a PC. As illustrated in FIG. 5, the user 200 may select a coupon through a region, a category, and a business category. The coupon of the affiliate store to be transmitted to the mobile communication terminal may be selected.

Meanwhile, when there is a coupon use of the user 200, the point management module 106 calculates a point for using the discount coupon of the user 200 and accumulates it in a previous user point to the point information database 112. Save (step: S6).

In addition, it is preferable to provide in real time the coupon usage history of the user 200, the number of coupons available for the user 200 and the point information of the user 200 through the user mobile communication terminal 201. At this time, the accumulated points of the user 200 is used as a mobile communication fee of the user mobile communication terminal 201, or is paid to the user 200 in a gift certificate and E-Money corresponding to the points.

On the other hand, the coupon use performance management module 106 is classified by using the coupon tendency, such as daily, age, occupation, gender, location, item, etc. by the various data on the coupon use whenever the coupon users use the coupon And stored in the statistical information database 111 of the database unit 107 and the stored statistics and the coupon usage history and the number of times of the user 200 can be viewed by day, month, year, etc. as illustrated in FIG. Provide to the merchant so that.

The affiliate store 400 may refer to establishing a strategy for marketing, such as sales and advertising, through statistical data provided from the coupon providing system 100.

In addition, the coupon providing system 100 bills the affiliate store 400 an advertisement fee for sales increase due to an advertisement effect and a discount according to the coupon usage history of the user 200 and provides a coupon among the advertisement fees paid from the affiliate store 400. It is preferable to cover the maintenance costs and operating income for the operation of the system 100 and the user mobile communication terminal 201 fee.

As mentioned above, although preferred embodiments of the present invention have been described in detail, those of ordinary skill in the art to which the present invention pertains should realize the present invention without departing from the spirit and scope of the present invention as defined in the appended claims. It will be appreciated that various modifications or changes can be made. Accordingly, modifications to future embodiments of the present invention will not depart from the technology of the present invention.

As described above, according to the present invention, the inconvenience of carrying a separate coupon is eliminated, and by using the mobile communication terminal to reduce the user's mobile communication burden by replacing the user's mobile communication fee by earning points for using the coupon. Coupon can be provided.

In addition, the multimedia-type discount coupon provided by the present invention is a new concept of the multimedia-type electronic coupon that emphasizes the function of the advertisement in addition to the conventional discount, the gift voucher function and the manpower required when the coupon is generated by breaking away from the primitive method of the usage method. It creates time-consuming and cost-saving effects, and above all, a user can download and use a discount coupon through a mobile terminal without having to carry a separate coupon.

In particular, it can be expected that the business base using the mobile communication terminal which is a universal communication means and the activation of affiliated stores, thereby providing more discount coupons and various services to users.

Merchants who offer coupons can expect to increase sales by using discount coupons in addition to their advertisements, and can accurately target advertisements to actual users at a much lower cost. There is an advantage that can be distributed to the advertising operators paid advertising fees on the basis of much scientific basis (the number of coupon downloads of the user). Increasing revenue from mobile phone companies' information usage due to the increase in the use of wireless internet by mobile phone terminal users through the advertisement discount coupon service, which ultimately improves people's living standards and provides various and reliable product services There is this.

Claims (8)

A method of providing a multimedia advertisement type discount coupon using a standby screen of a mobile communication terminal in which a plurality of clients, a plurality of affiliates, and a mobile communication company are connected to a coupon providing system through a communication network to provide a discount coupon of the affiliated store to a user. , Registering a mobile communication terminal information to a user who applies for a discount coupon, and then granting a discount coupon user qualification through authentication of the mobile communication company, and registering the user who has been granted the coupon use qualification in the coupon providing system; The coupon providing system displays the plurality of affiliated stores list to the registered user by any one or more of the location of the affiliated store, the service type of the affiliated store, the coupon discount rate, or the service type of the affiliated store, or searches for the registered affiliated store. Providing a user to select a discount coupon by searching for the desired merchant through the search engine; The coupon providing system transmits the discount coupon selected by the user to the idle screen of the mobile communication terminal of the user using the mobile communication terminal information of the user; Computing the coupon use point of the user to the multimedia advertising type discount coupon providing method using the standby screen of the mobile communication terminal, characterized in that it comprises a step of earning. delete The method of claim 1, wherein the discount coupon provided to the user includes an advertisement unit including any one of an animation advertisement, a video advertisement, an image (still image) advertisement, and a text advertisement using a moving image and a discount unit on which discount contents are displayed. Method for providing a multimedia advertising discount coupon using the standby screen of the mobile communication terminal. The method according to claim 1 or 3, wherein the discount coupon displays a phone number of the user mobile communication terminal. The mobile communication method of claim 1, further comprising providing the user's discount coupon use history, the number of remaining discount coupons available, and the user's point accumulation information in real time through the user mobile communication terminal. Multimedia advertising type discount coupon providing method using the standby screen of the terminal. The method according to claim 1, wherein the accumulated user points are paid as a user fee of the user's mobile communication terminal or paid to the user in a gift certificate or electronic money corresponding to the user points. How to provide a multimedia advertising discount coupon. The affiliated store of claim 1, wherein the coupon providing system statistically classifies the coupon use tendency whenever the coupon coupons are used by the discount coupon users, stores them in the database, and stores the stored statistical data periodically or in real time. Multimedia advertisement type discount coupon providing method using the standby screen of the mobile communication terminal, characterized in that provided in the. The method of claim 1, wherein the mobile communication terminal is any one of a cellular phone, a PCS phone, a PDA, and an IMT-2000 terminal.