KR20020068169A - System and method for deferred paying advertisement rate to advertisement using internet - Google Patents

Abstract

PURPOSE: A post-paid advertisement system is provided to make the advertisement agency and a cooperation company have dealing with each other efficiently. CONSTITUTION: The system consists of a user terminal(110), a cooperation company server(120), an operator server(130) and a storage device(140). The user terminal is a device to connect the operator server. It can be a PC, a cellular phone, a PDA, etc. It displays the electronic document including any advertisement on the display. The cooperation company server connects the operator server and provides advertisements. The operator server gets user registration requests and manages the user management. The operator server plays a role as an agency. The server gets the advertisements, stores them in the storage device(140), and posts the advertisements on the web site of the cooperation company. The operator server can be separated according to the functions. To post advertisement, the cooperation company must register at the advertisement agency. The company sends the company information to the agency. To get the advertisement, the user also register at the agency. The agency provides the closest advertisement based on the user information. The user can get discount coupons or installments plans. The cooperation company pays the advertisement fee according to the profit increase.

Description

System and method for deferred paying advertisement rate to advertisement using internet}

The present invention relates to a system for paying an advertisement fee for internet advertising and a method thereof, and more particularly, to provide a service to a user by receiving an advertisement from an affiliate company using the Internet, whereby the user purchases the affiliate's product offline. In addition, the present invention relates to a system and a method for determining a sales increase due to the advertisement after a certain period and paying a certain percentage of the increase as an advertisement fee.

Recently, with the generalization of the Internet, the advertising strategy using the Internet is rapidly increasing, and the Internet is becoming a place of business.

In general, advertisements on the Internet have been carried out through the home page. However, the general user could see the advertisements and information provided by the web site only when he visited the homepage. The company that opened the homepage could deliver advertisements and information to the user only when the user visited the homepage. In other words, when Internet users visit other websites, they can no longer deliver advertisements and information.

Therefore, conventionally, in order to solve the above problem, a company provides a method of substituting advertisements by providing a separate screen to a general screen of a company's site to a general user. In addition, there is an advertising agency site that replaces only advertising as a specialty.

However, there is a need for a method of effectively setting the advertising fee in the problem of paying the advertising fee when acting for the advertising.

Until now, the Internet advertisement is different only in the applicable media, and the advertisement fee calculation method used in the off-line media has been applied as it is. In other words, in the method of determining the advertising fee on the Internet, if the advertisement is placed on a website with a high page view, the advertisement fee is higher than that of a small page view. In addition, it is necessary to pay the advertising fee for a certain period of time when the advertisement is posted without verifying the effectiveness of the advertisement through the website.

Therefore, the present invention has been made in order to solve the problems presented above, the object of the present invention is to determine the sales increase due to advertising after a certain period of time by affiliates to pay a certain percentage of the proceeds as advertising fees, agency for advertising agency It provides a way to make effective transactions between the affiliate and the affiliate requesting the advertisement.

In addition, another object of the present invention is to provide useful information to the user, as well as to provide benefits such as discounts or partial payments when purchasing affiliate products through the advertisement.

1 is a schematic configuration diagram of a system for paying an advertisement fee for an internet advertisement in accordance with a preferred embodiment of the present invention.

2 is a flow chart for receiving an advertisement from an affiliate in accordance with a preferred embodiment of the present invention.

3 is a flowchart for providing an advertisement to a user according to a preferred embodiment of the present invention.

4 is a flowchart illustrating a process of calculating an advertisement fee to be paid from an affiliated company according to a preferred embodiment of the present invention.

5 is a diagram illustrating an output screen for member authentication according to a preferred embodiment of the present invention.

6 is an exemplary main output screen for providing a service to a user according to a preferred embodiment of the present invention.

7 is a diagram illustrating an advertisement screen that is output when a user selects an advertisement of a specific affiliate according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: user terminal

120: affiliate server

130: operator server

140: storage device

In order to achieve the above object, according to a preferred embodiment of the present invention, in the method of paying the advertisement fee for internet advertisement, the advertisement received from the affiliate server is posted on the website, and at least one of the received affiliate advertisement Search for and transmit to the user terminal connected to the website, transmit at least one of affiliate advertising and service usage information corresponding to the affiliate advertisement request received from the user terminal to the user terminal, and the number of advertisements of the affiliate There is provided a method and system for updating post-paid advertising charges for Internet advertisements that includes updating to calculate a predetermined time period for billing the affiliates based on the number of advertisements.

The posting of the advertisement received from the affiliate server on the website may include receiving an advertisement agency request from the affiliate server, receiving the advertisement from the affiliate, storing the advertisement in an advertisement database, and transmitting the transaction form for the advertisement agency to the affiliate company. And receiving transaction information, storing the transaction information in a transaction database, and sending a confirmation message to the affiliate company to confirm that the transaction is completed.

The service usage information may include an online reservation, a discount coupon, a partial payment certificate, and a surgical gift certificate.

The number of advertisements may be a number of clicks on the affiliate advertisement, and may further include at least one of the number of online reservations, the number of product purchases by a discount coupon, or the number of product purchases by a partial payment coupon.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram of an advertisement fee post payment system for an Internet advertisement according to a preferred embodiment of the present invention.

Referring to FIG. 1, an advertisement fee post payment system for an Internet advertisement includes a user terminal 110, an affiliate server 120, an operator server 130, and a storage device 140.

The user terminal 110 is a device capable of accessing the operator server 130 through a communication network, and includes all terminals capable of wired / wireless internet access such as a PC, a mobile communication terminal, a PDA, and the like. The user terminal 110 may display an electronic document including an advertisement provided by the operator server 130 on a display unit of the user terminal 110 at the user's request.

The affiliate server 120 may access the operator server 130 through a communication network and provide information that the affiliate company wants to advertise to the users through the operator server 130. In addition, through the operator server 130, a user may sell a product that a user requests for purchase (hereinafter referred to as "reservation").

The operator server 130 receives a membership request from a user and an affiliate company, processes information required for membership, and then performs a member management function such as website access authentication.

In addition, the operator server 130 receives an advertisement agency request from the affiliate server 120, receives the affiliate's advertisement from the affiliate server 120, etc. and stores it in the storage device 140. Thereafter, the advertisement of the affiliate is posted on the website managed by the operator server 130.

The operator server 130 retrieves a list of affiliates or advertisements and transmits the same to a user who accesses a website managed by the operator server 130 and transmits the same to the user terminal 110. In this case, the affiliate list or the advertisement uses the information of the user to select an affiliate or an advertisement that sells a product having a high probability of purchase by the user.

When the operator server 130 receives selection information on a specific affiliate from a list of affiliates retrieved from the user terminal 110, the operator server 130 may provide an advertisement of the affiliate selected by the user to the user with reference to the storage device 140. Can be. In addition, the storage unit 140 stores the user selection number (hereinafter referred to as 'click number') for each affiliate in order to settle the advertisement fee.

In addition, the operator server 130 may receive a reservation from the user in order to directly sell the products sold by the affiliated company to the user, and may transmit the reservation contents to the affiliate server 120.

In the present specification, the operator server 130 has been described on the assumption that it is implemented as a single device, but the operator server 130 may be implemented as a plurality of servers separated for each function.

The storage device 140 includes a company database for storing information on a plurality of affiliates, an advertisement database for storing advertisements provided by each affiliate, a user database for storing information of users, and transaction information for affiliates and users. It may include a transaction database for storing the.

The company database may include simple information about the affiliate (for example, the affiliate name, address, business type, business registration certificate and representative resident registration card, etc.).

The transaction database is a place for storing transaction details between the operator and the affiliate, and may include, for example, a name of the affiliate, an advertisement start date, an advertisement fee settlement date, a settlement method, a financial institution, and a click count.

Hereinafter, the present invention will be briefly described using the system configuration shown in FIG. 1.

First, the affiliate server 120 accesses the operator server 130 coupled with the communication network and requests an advertisement agency. The operator server 130 transmits a form required for advertisement agency according to the advertisement agency request of the affiliate server 120. In this case, the contents of the form provided to the affiliate server 120 may be changed based on the information on the affiliate company.

The operator server 130 posts the affiliate's advertisement on the website operated by the operator based on the advertisement agency information provided from the affiliate server 120.

When a user connects to the operator server 130 through the user terminal 110, the operator server 130 transmits a list of affiliates that can be displayed on the display unit of the user terminal 110. At this time, the operator server 130 is preferably configured with a list of affiliates that are considered necessary for the user based on the user's information. In this case, user information stored in a user database may be used.

When the user selects a specific affiliate from the list of affiliates provided by the operator server 130, the advertisement of the selected affiliate is transmitted to the user terminal 110.

In this case, the user may receive not only advertisements for the affiliates but also specific benefits provided by the affiliates. Benefits provided to the user by the affiliate may be a coupon that allows the user to discount a certain percentage of the purchase price when the user purchases the affiliate product, and a partial payment ticket that may divide and pay the amount.

When the user who has received the discount coupon or the partial payment as described above purchases the affiliated company's product, the affiliated company sets a predetermined percentage of the purchase amount of the user as an advertisement fee and pays the operator.

2 is a flowchart for receiving advertisement information from an affiliate according to a preferred embodiment of the present invention.

Referring to FIG. 2, the affiliate 201 first inputs and transmits member registration request information in a designated form (step 205).

The form may include a name, address, social security number, telephone number, business registration card and representative social security card, and may be applied as an e-mail or a fax.

In addition, the form may further include information such as a member identifier (ID) and a password designated by the affiliate 201.

The operator (operator manages the server and the storage device) 203 performs validation based on the member registration request received in step 205 and stores the received member registration information in the company database when it is determined to be valid information. (Step 207).

In this case, the validity check may be performed based on the social security number and the business registration number.

The operator 203 then sends a member registration message to the affiliate 201 (step 209).

The affiliate 201 inputs a member identifier (ID) and a password in a form designated by the operator 203 based on the received member registration message and transmits the member identifier (ID) and the password to the operator 203 using the communication network (step 211).

The operator 203 searches the company database for the member identifier (ID) and the password number received in step 211, checks whether the information is valid information, and transmits a member confirmation message to the affiliate 201 if the information is valid ( Step 213).

If the information is not valid after the inspection, an error message may be transmitted to the affiliate 201 and displayed on the terminal screen of the affiliate 201.

Affiliate 201 that has received member authentication in step 213 inputs an advertisement to be provided to users through the server of operator 203 and transmits the advertisement to operator 203 (step 215).

In step 215, the operator 203 limits the advertising volume that the affiliate 201 sends so that one affiliate 201 does not allocate more than a certain percentage of the operator 203 website's capacity. Can be. By applying such a method, the operator's website can be prevented from being biased toward advertisements for a particular affiliate 201. However, when the affiliate 201 wants to exceed a certain amount, the affiliate 201 may allow the additional amount for the excess amount.

Based on the advertisement received from the affiliate 201 in step 215, it is stored in the advertisement database (step 217), and a transaction form is transmitted to the affiliate 201 (step 219).

The transaction form content transmitted from the operator 203 to the affiliate 201 in step 219 may include a name of the affiliate, an advertisement start date, an advertisement fee settlement date, a settlement method, and a financial institution.

The affiliate 201 receiving the transaction form in step 219 inputs the transaction information and transmits the transaction information to the operator 203 (step 211). The operator 203 stores in the transaction database based on the transaction information received from the affiliate 201 (step 223), and transmits a message indicating that registration of the affiliate 201 is completed to the affiliate 201 through a communication network. (Step 225).

3 is a flowchart for providing an advertisement to a user according to a preferred embodiment of the present invention.

Referring to FIG. 3, first, the user 303 inputs and transmits member registration request information in a form designated by the operator 301 (step 305).

The form may include a member identifier (ID), password, name, address, social security number and telephone number.

The operator 301 performs the validation check based on the member registration request information received in step 305 and stores the user 303 member registration information received from the user 303 in the user database when it is determined to be valid information ( Step 307).

In this case, the validity check may be performed based on a member identifier (ID), a password, and a social security number.

The operator then sends a member registration message to the user (step 309).

The user 303 inputs a member identifier (ID) and a password in a form designated by the operator 301 based on the received member registration message and transmits it to the operator 301 using a communication network (step 311).

The operator 301 searches the user database for the member identifier (ID) and password received in step 311 to check whether the user information is valid information, and if the user information is valid, the operator 301 displays a list of the member authentication message and affiliates. (Step 313).

If the inspection result indicates that the information received from the user 303 by the operator 303 is not valid information, an error message may be transmitted to the user 303 to be output on the terminal screen of the user 303. .

In operation 313, when the operator 301 transmits a list of affiliates to the user 303, the operator 301 may transmit a list of affiliates deemed necessary to the user 303 based on the information of the user 303. have. In this case, the operator 301 may refer to user information stored in a user database.

The user 303, which has received a list of affiliates from the operator 301, may select a specific affiliate from among them and request an advertisement corresponding thereto (step 315).

In step 315, the operator 301 searches an advertisement database based on the information received from the user 303, extracts an affiliate advertisement corresponding to the request of the user 303 (step 317), and uses a communication network. Send to the user 303 (step 319). The operator 301 transmits an advertisement for a specific affiliate from the user 303, and then increases the number of clicks of the specific affiliate by one and stores it in the transaction database.

In this case, the operator 301 not only provides advertisements of affiliates requested by the user 303, but also discount coupons and partial payment rights provided by the affiliates to certain users 303 according to the user's request (step 321). May be provided (step 325).

Discount coupons, partial payments, etc. provided by the operator 301 to the user 303 in step 325 not only enable the user 303 to consume effectively, but also later between the operator 301 and an affiliate company. It can be used to set advertising fees for advertising.

In other words, the user 303 accesses a site operated by the operator 301, receives a partial payment right, takes a partial payment right, and goes to the affiliate to consume it. In this case, the affiliated company regards the revenue generated from the user 303 who has the partial payment right as the revenue generated by the effect of the advertisement, and accumulates a predetermined ratio consumed by the user 303 as the advertisement fee.

4 is a flowchart illustrating a process of calculating an advertisement fee to be paid from an affiliated company according to a preferred embodiment of the present invention.

FIG. 4 is a diagram illustrating an advertisement fee payment step that occurs after a predetermined period of time defined by the affiliate 401 and the operator 403. Referring to FIG. 4, the operator 403 provides the affiliate 401 with a predetermined period of time. Afterwards, an advertisement fee payment is requested (step 405).

In this case, the means for transmitting the advertisement fee payment request may include an e-mail, a phone call, a text message, a voice message, and a fax.

The affiliate 401 receiving the advertisement fee payment request from the operator 403 transmits the sales status from the previous advertisement fee payment date until the advertisement fee payment request date, and pays the advertisement fee by calculating the proceeds obtained from the advertisement agency (step 407). ).

The method of paying the advertising fee in step 407 includes cash, credit card, passbook deposit and interbank direct debit.

In the advertisement fee settlement method between the operator 403 and the affiliate 401, a predetermined amount of the advertisement fee is first paid according to the advertisement provided by the affiliate 401 when the advertisement is first started, and the remaining portion of the increase in sales is generated by the advertisement effect. It may be a method of paying at a certain rate. At this time, the period for posting the advertisement is to be a predetermined period determined under the agreement between the operator 403 and the affiliate 401.

In addition, the advertising fee settlement method between the operator 403 and the affiliated company 401 may be a method of paying all advertising fees at a predetermined rate of the increase in sales due to the advertising effect. At this time, the period for posting the advertisement is to be a predetermined period determined under the agreement between the operator 403 and the affiliate 401.

In operation 407, the affiliate 401 may set an advertisement fee and pay an advertisement fee in various ways as follows.

Hereinafter, a case in which the affiliate company 401 is a hospital will be described as a method of determining an increase in sales due to the above-mentioned advertisement and calculating an advertisement fee.

The first method is to settle an advertisement fee using the partial payment right provided to the user who requested the advertisement for the hospital.

In response to the user's request, the operator 403 pays the partial payment right to the user. The user who is paid the installment payment right receives the treatment at the hospital and presents the installment payment right to calculate the treatment fee. At this time, the hospital records the list of patients paid by the split interest and the hospital costs of the patients.

Thus, if the operator 403 requests the advertising fee after a certain period of time, using the record, the operator 403 may pay a certain percentage of the hospital sales increase as the advertising fee.

The second is a method of calculating an advertisement fee using a hospital fee discount coupon or a surgical gift certificate provided to the user who requested the advertisement for the hospital.

At the request of the user, the operator 403 issues a discount coupon and a surgical gift certificate to the user. The user who receives the discount coupon and the surgical gift certificate receives treatment at the hospital and presents the discount coupon and the surgical gift certificate to calculate the treatment fee. At this time, the hospital records the number of patients who paid the discount coupon and surgical voucher and the hospital cost of the patient.

Thus, if the operator 403 requests the advertising fee after a certain period of time, the operator can pay a certain percentage of the hospital sales increase using the record as the advertising fee.

Third, the advertisement fee settlement method using the number of clicks of each affiliate 401 advertisement for a certain period of time.

That is, the operator 403 records the number of advertisement clicks of the hospital, and when requesting an advertisement fee, the operator 403 may pay a predetermined percentage of the increase in hospital sales using the click count.

The operator 403 stores in the transaction database based on the information received from the affiliate 401 (step 409), and transmits an advertisement fee payment completion message (step 411).

In order to help the understanding of the present invention, the above-described contents will be described in detail with reference to FIGS. 5 to 7 illustrating screens of the present invention.

5 is an exemplary view of the output screen for member authentication according to a preferred embodiment of the present invention, Figure 6 is an exemplary view of the output screen that the user can request information according to a preferred embodiment of the present invention, Figure 7 According to an exemplary embodiment of the present invention, an example of an advertisement screen that is output when a user selects an advertisement of a specific affiliate.

First, referring to FIG. 5, a form for inputting a member identifier (ID) and a password for member authentication is displayed.

In the above form, an affiliate or user designates and transmits a member identifier (ID) and password approved by the operator to request a member authentication operation by the operator. (See FIGS. 2 to 3)

After the member authentication operation is finished using FIG. 5, the screen display as shown in FIG. 6 is output on the screen of the user terminal.

6 is an example of an output screen corresponding to the case of providing a medical service, and similarly applicable to the case of providing another service.

Referring to FIG. 6, the output screen is composed of three parts, an upper frame 601, a left frame 603, and a main frame 605.

The upper frame 601 includes a home icon for moving to the initial screen, a company information icon for posting information of an operator who operates an advertisement site, an affiliate guide icon for informing an affiliate who wants to advertise, and It may include a bulletin board icon for registering a user's opinion.

The left frame 603 is a medical consultation area that provides information to a user who has registered as a member to perform a medical consultation desired by the user, and a personal information area including information on prominent persons in medical fields in Korea as well as foreign countries. And a chat area for communicating with a medical professional in real time.

The main frame 605 may include an area in which lists of affiliates affiliated with the operator are listed and an area in which latest medical news is listed.

Assume that the user selects a specific hospital from the list of hospitals provided by the operator. In this case, the hospital advertisement displayed on the user terminal display unit is illustrated in FIG. 7.

Referring to FIG. 7, the advertisement of the hospital provided by the operator to the user includes not only basic information of the hospital, such as the name, address, field, representative name, and treatment cost of the hospital, but also the internal facilities or success cases of the hospital and the career of the doctor. Detailed information such as the like and the like.

In this case, the user may request a specific benefit provided by the hospital (for example, a treatment fee split payment ticket, a treatment paper discount coupon, and a surgical gift certificate). When the user requests the benefit provided, the operator may output a message indicating that the user has accepted the request to the display unit of the user terminal.

As described above, according to the present invention, an advertisement fee for an Internet advertisement may be settled after a predetermined period of time, thereby paying an advertisement fee, thereby presenting a more effective transaction between the affiliate and the advertising agency.

In addition, the present invention may not only provide useful information to the user, but also provide a benefit such as a discount or a partial payment when purchasing a product of an affiliate through the advertisement.

Claims (6)

Posting the advertisement received from the affiliate server on the website; Searching for at least one of the received affiliate advertisements and transmitting the same to a user terminal accessing the website; Transmitting at least one of affiliate advertisement and service usage information corresponding to the affiliate advertisement request received from the user terminal to the user terminal; Updating the number of advertisements of the affiliated company; And Calculating an advertising fee for a predetermined period of time to be billed to the affiliate based on the number of advertisements Advertisement postpay method for Internet advertising comprising a. The method of claim 1, Posting the advertisement received from the affiliate server on the website, Receiving an advertisement agency request from the affiliate server, receiving an advertisement from the affiliate company, and storing the advertisement in the advertisement database; Transmitting a transaction form for advertisement agency to the affiliate, receiving transaction information, and storing the transaction information in a transaction database; And Sending a confirmation message to the affiliate that the transaction has been completed Advertisement postpay method for Internet advertising comprising a. The method of claim 1, The service usage information, Online booking, discount coupons, installment vouchers and surgical vouchers Advertisement postpay method for Internet advertising, including. The method of claim 1, The number of advertisements, Clicks on the affiliate ad Postpay method for Internet advertising. The method of claim 4, wherein The number of advertisements, At least one of the number of online reservations, the number of items purchased by discount coupon, or the number of items purchased by partial payment Advertisement postpay method for Internet advertising comprising a. Means for posting an advertisement received from an affiliate server on a website; Means for retrieving at least one of the received affiliate advertisements and transmitting the same to a user terminal accessing the website; Means for transmitting at least one of affiliate advertisement and service usage information corresponding to the affiliate advertisement request received from the user terminal to the user terminal; Means for updating the number of advertisements of the affiliates; And Means for calculating an advertisement fee for a predetermined period of time to be charged to the affiliate based on the number of advertisements Advertisement postpay system for Internet advertising, including.