KR20070103960A - Advertising method by broadcasting receiving apparatus - Google Patents

Abstract

A method for performing AD in a broadcasting receiver is provided to enable an AD avatar to provide AD information for predetermined time while a receiver receives broadcasting such as DMB(Digital Multimedia Broadcasting) or displays broadcasting data. A command for receiving the DMB from a predetermined channel is received from a user. An image corresponding to a DMB signal of the channel is displayed by the reception command. If the other page is switched by the reception command, an image signal corresponding to an AD image including AD contents based on the previously received/stored AD information is generated during idle time, which is delay until the image of other channel or page is displayed after the predetermined time when the predetermined time interval or display of the page is continued over the predetermined time(S505). The AD image is display based on the image signal until the idle time is finished(S507). The AD information is stored by including expiration information and is deleted after the expiration. The AD image is animation including the AD avatar.

Description

Advertising method by broadcasting receiving apparatus

1 is a configuration diagram provided for explaining the advertising method through the broadcast receiving apparatus of the present invention;

2 is a view provided to explain a method of obtaining advertisement information used in an advertisement method of the present invention;

3 is a view showing an example of an advertisement displayed on the broadcast receiving apparatus of the present invention;

4 is a block diagram of a broadcast receiving apparatus according to an embodiment of the present invention, and

5 is a flowchart provided to explain an advertisement method through a broadcast receiving apparatus according to an embodiment of the present invention.

The present invention provides an advertisement avatar for a predetermined time while a broadcast receiving apparatus capable of receiving digital broadcasting such as digital multimedia broadcasting (DMB) occurs while receiving a data broadcast or displaying an image thereof. The present invention relates to an advertisement method of a broadcast receiving device for providing advertisement information.

Digital Multimedia Broadcasting (DMB) is a standard for mobile multimedia reception. The European Digital Audio Broadcasting (DAB) standard, the basis of this standard, is designed to digitize existing analog radio broadcasts while simultaneously transmitting and receiving more types of broadcasts. Looking at the main types of broadcast, it is divided into video, audio and other data broadcasts.

Data broadcasts supported by DMB include Broadcast Web Sit (BWS), Transport Protocol Experts Group (TPEG), SlideShow, Dynamic Label Segment (DLS), Binary Format for Scene (BIFS), and Electronic Program Guide (EPG).

SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement avatar for a predetermined time that occurs while a broadcast receiving apparatus capable of receiving a digital broadcast such as digital multimedia broadcasting (DMB) is receiving a data broadcast or displaying an image of the data broadcast. ) Provides an advertising method of a broadcast receiving device that provides predetermined advertising information.

In order to achieve the above object, the advertisement method of the broadcast receiving apparatus according to the present invention comprises the steps of receiving a digital multimedia data broadcast reception command of a predetermined channel from a user, and initially buffering the data broadcast signal of the channel according to the reception command. Generating an image signal corresponding to an advertisement image including predetermined advertisement contents based on previously received and stored advertisement information during the idle time, and based on the image signal until the idle time ends. And displaying the advertisement image.

The advertisement method of the broadcast receiving apparatus according to another embodiment of the present invention, receiving a digital multimedia data broadcast reception command of a predetermined channel from a user, page the image corresponding to the data broadcast signal of the channel according to the reception command Displaying in units, and when switching to another page according to the page switching command, the predetermined time interval and display of the page are continued for a predetermined time until the image of another channel or page is displayed after elapse of the predetermined time. Generating an image signal corresponding to an advertisement image including a predetermined advertisement content based on previously received and stored advertisement information during the idle time of the time interval, and until the idle time ends, And displaying the advertisement image as a basis.

In the above, when the advertisement information is included in the previously received data broadcast signal, when received from an external advertisement information server through a separate network and when received from a broadcasting station system that provides the data broadcast through the network Received by one of your store.

In addition, the advertisement information is stored, including information about a predetermined validity period, it can be deleted when the validity period has elapsed.

The advertisement image may be an animation including an advertisement avatar, wherein the avatar is generated based on predetermined avatar object information including polygon data for basic 3D animation, and the advertisement information. May include information regarding the operation, narration, and props of the avatar.

In this case, when the avatar object information is included in a previously received data broadcast signal, when the avatar object information is received from an external advertisement information server through a separate network, and when the avatar object information is received from a broadcasting station system that provides the data broadcast through the network. It may be received by one of the pre-stored.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a configuration diagram provided for explaining the advertising method through the broadcast receiving apparatus of the present invention.

The broadcast receiving device 130 may receive a predetermined digital data broadcast, and DMB (Digital Multimedia Broadcasting) broadcast is one example. Hereinafter, a case in which the broadcast receiving device 130 receives the DMB data broadcast will be described as an example, and is also referred to as the DMB broadcast receiving device 130.

The present invention provides a method for the broadcast receiving device 130 to advertise specific companies and products at idle time. In this case, the idle time refers to a time in which the DM broadcast receiver 130 may display a predetermined advertisement as a time generated in the process of displaying the predetermined data broadcast, and will be described below.

 The advertisement may be provided in various ways, but may correspond to a method using animation, an image, and text. However, in the advertisement of the present invention, it is preferable to use a 3D avatar animation among animations, and the following description will focus on a method of using an avatar.

Referring to FIG. 1, the DMB receiving device 130 receives a predetermined data broadcasting signal from the broadcasting station system 110 through the relay device 120, and is connected to an advertisement information server 170 through the network 150. do.

The broadcasting station system 110 includes a data broadcasting server 111, an MPEG-4 broadcasting server 113, an audio encoder (not shown), and the like, and transmits a predetermined data broadcasting at the same time. The broadcasting station system 110 multiplexes the data broadcasting signal generated by the data broadcasting server 111, the video signal generated by the MPEG-4 broadcasting server 113, and the audio signal generated by the audio encoder (not shown). Is modulated by Orthogonal Frequency Division Multiplexing (OFDM) and transmitted to the relay device 120.

The data broadcasting server 110 is responsible for DM data broadcasting by generating and providing various contents of DM data broadcasting. Here, the DMB data broadcasting content includes a broadcast web site (BWS), a transport protocol expert group (TPEG), a slideshow, a dynamic label segment (DLS), a binary format for scene (BIFS), and an XML-based electronic program guide (BWS). Electronic Program Guide (EPG) may be applicable, but the present invention is not limited thereto and may include any data broadcasting content including text.

The data broadcast is transmitted to the DMB receiver 130 through a MOT (Mulimedia Object Transfer) protocol, an IP (Internet Protocol) tunneling, a transparent data channel (TDC), and a bidirectional service protocol. .

The MOT protocol is a protocol for downloading a predetermined data file to the DM broadcast receiver 130 and may be used for a data carousel for periodically downloading data. IP tunneling is a function that can provide a path for IP packets, and TDC is a function that can transmit data without format restriction. The bidirectional service protocol is a protocol for data service converged broadcasting and communication, and interworked with mobile communication networks such as terrestrial DMMB, CDMA (Code Division Multiple Access), IMT-2000 (International Mobile Telecommunication-2000), and wireless LAN (LAN). Is an essential protocol.

According to an embodiment of the present disclosure, the data broadcasting server 110 may transmit the data broadcasting server 130 including the data file including predetermined advertisement information among the data files for data broadcasting.

The broadcasting station system 110 multiplexes predetermined data broadcasting contents with an MPEG-4 video signal and an audio signal, modulates orthogonal frequency division multiplexing (OFDM), such as a DMB Repeater (DMBR) or a Gap Filler (DMBR). Periodically through the relay device 120 is transmitted to the DM broadcast receiver 130.

The DMB receiver 130 may receive and display a DMB broadcast from the broadcasting station system 110 and receive a data broadcast signal transmitted through the data broadcast channel according to a user's request to change the data broadcast channel to display a corresponding image. Can be. The image of the data broadcast is displayed in units of pages, and upon receiving a page change command from the user, another image is displayed based on a data file received and stored in advance.

In addition, the DMB receiver 130 of the present invention may display a predetermined advertisement at an idle time.

The idle time includes a time for which no screen is displayed by receiving and buffering a data file to be displayed on a screen when a specific data broadcast channel is first selected, and a predetermined time when switching a data broadcast page. In addition, when the user watches the same data broadcast page for a predetermined time, the page of the same data broadcast starts to be displayed, and the time until a page change factor such as a user's key input occurs after a certain time or more also occurs in the idle time. May be included.

First, a description will be given of a buffering time for receiving a predetermined number of data files upon initial reception of data broadcasting. The broadcasting station system 110 repeatedly broadcasts a predetermined number of data files over a predetermined period by using a protocol such as MOT or TDC, for DM data broadcasting. Therefore, when the DMB receiver 130 first receives a broadcast signal of a data broadcast channel, it requires a predetermined time for buffering the broadcast data file. The DMB receiver 130 may display a data broadcast page of a corresponding channel only after buffering of a predetermined data file is completed. During this time, the DMB receiver 130 cannot display the data broadcast on the screen.

The DMB receiver 130 displays a predetermined advertisement during this buffering time, and the advertisement may continue until the display of the data broadcast starts. These advertisements can solve the inconvenience to the user because no screen is displayed during the delay as well as the effect of the advertisement itself.

Second, the case of page transition will be described. The DMB receiver 130 may display advertisement information before displaying another page when a user who is receiving data broadcast wants to watch another page. The idle time is preset in the DM broadcast receiver 130, and the size of the time may be adjusted by the user. The data broadcast does not necessarily display the broadcast transmitted from the broadcast station in real time, so that a predetermined delay time is arbitrarily made.

Third, a case in which the user watches the same data broadcast page for a predetermined time or more will be described. When the user is watching one page for a predetermined time or more, the DMB receiver 130 may display advertisement information until an event (for example, page change or channel change) occurs due to a user's key input. Can be. The idle time in this case corresponds to a time after a predetermined time elapses before an event by the user occurs. Such advertisement information may be displayed superimposed on the data broadcast displayed on the screen.

A method of displaying a predetermined advertisement in the idle time by the DM broadcast receiver 130 will be described again below.

The DM broadcast receiver 130 is connected to the advertisement information server 170 through the network 150. The DM broadcast receiver 130 receives predetermined advertisement information to be displayed at idle time from the advertisement information server 170. However, the advertisement information is not necessarily received from the advertisement information server 170 through the network 150, but may be received through data broadcasting broadcasted by the broadcasting station system 110. Here, the advertisement information includes information on the advertisement to be displayed through the broadcast receiving device 130, and may vary according to the type of advertisement such as text, image, animation, and the like.

1 illustrates a case in which the DM broadcast receiver 130 directly accesses the network 150, the DM broadcast receiver 130 is connected to a separate network connection device (for example, a personal computer). It may be connected to the network 150 through the network connection device.

The network 150 includes a predetermined wired or wireless network, and connects the DM broadcast receiver 130 and the advertisement information server 170. The network 150 may correspond to a wired or wireless Internet, a LAN, a wireless LAN, a Bluetooth, or a ZigBee.

The advertisement information server 170 provides advertisement information to the DM broadcast receiver 130 through the network 150. The advertisement information server 170 may have various forms and types, such as a shopping mall server providing an shopping mall home page on the Internet, an advertisement agency server, and an advertiser server. When the advertisement information server 170 is a shopping mall server, the advertisement information server 170 receives the advertisement information in exchange for receiving a discount on a purchase of a predetermined product through the corresponding shopping mall by the user of the DMb broadcasting receiver 130. To watch.

FIG. 2 is a view provided to explain a method of obtaining advertisement information used in an advertisement method of the present invention. Hereinafter, a method of obtaining advertisement information will be described with reference to FIGS. 1 and 2.

When the idle time occurs, the DMB receiving apparatus 130 displays a predetermined advertisement, which is previously acquired and stored, on the screen to advertise a predetermined product, service or company.

In order for the DM broadcast receiver 130 to display an advertisement in the form of an avatar, avatar object information and advertisement information are required. However, in the present invention, the avatar object information and the advertisement information are described separately, but the division of the information is not necessarily limited to that described in the present invention, and one advertisement is displayed on the DMB receiving apparatus 130 and voiced. If the DM broadcast receiver 130 can receive the entire information (avatar object information and advertisement information) to be output, it is possible. In addition, the following description also assumes that the method of acquiring avatar object information and advertisement information may be the same according to embodiments.

Avatar object information is basic information about animation of an avatar displayed in 2D or 3D animation. In other words, the avatar object information corresponds to polygon data, basic colors, clothes, etc. which are basic information for the animation avatar. Such object information may be pre-stored by the DM broadcast receiver 130. In addition, the avatar object information may be received periodically or aperiodically through data broadcasting or the network 150 in the same manner as the method of obtaining advertisement information described below, and the avatar itself becomes a form of indirect advertisement. This is especially the case.

The advertisement information includes information about clothes of an animated avatar, other props, an avatar's movements, facial expressions, and narration displayed for the advertisement. In addition, the advertisement information may include information about advertisement phrases, sound effects, background images. The advertisement information corresponds to data having a format such as text, image, audio, voice, or video. The advertisement information is combined with the avatar object information and finally displayed on the screen in the form of an animated avatar or output through a speaker in the form of a voice narrated by the avatar. For example, the advertisement information in the form of text, an image, or a video may be displayed simultaneously with the avatar, and the advertisement information in the form of an audio or voice may be output in a form in which the effect sound or the avatar narrates.

In addition, the advertisement information includes information on the reproduction time and reproduction holding time of various kinds of information such as a specific operation of the avatar, the sound effect, etc., and the advertisement priority according to the advertisement strategy of the advertisement information server 170 or the broadcasting station system 110. This may be included.

Advertising information may be obtained through various methods.

First, as shown in the identification number 201 of FIG. 2, the broadcasting station system 110 includes the advertisement information in the data broadcast and transmits it. The data file received through the DMB data broadcasting channel has a predetermined expiration time, and the DMB broadcast receiving apparatus 130 deletes the file whose validity period is expired among the data files received and stored.

In transmitting the predetermined advertisement information through the data broadcasting channel, the broadcasting station system 110 makes the validity period of the advertisement information file longer than the normal data file by the period (for example, one week or one month) for which the advertisement is required. It can be set and transmitted to the DM broadcast receiver 130. The DMB receiving apparatus 130 stores the advertisement information file and displays an advertisement using the corresponding file when the idle time occurs.

The second method is a method of receiving advertisement information from the broadcasting station system 110 through the network 150, as shown by the identification number 203 of FIG. The broadcasting station system 110 may transmit the same advertisement information to data broadcasting as shown by the identification number 201 or to the DM broadcast receiver 130 connected via the network 150 as shown by the identification number 203.

The third method is a method of receiving advertisement information from a separate advertisement information server 170 through the network 150, as shown by identification number 205 of FIG. In the case of advertisement information received from the advertisement information server 170, a predetermined validity period may be set.

When the idle broadcast receiving device 130, the idle time occurs, according to the advertisement information acquisition method of FIG. Advertisement may be performed using currently received advertisement information or avatar object information.

3A to 3C are diagrams showing an example of an advertisement displayed on the DMB receiving apparatus of the present invention. Hereinafter, with reference to FIGS. 1-3, the form of the advertisement in idle time is demonstrated.

When the idle time occurs, the DMB receiving apparatus 130 displays advertisement information previously received and stored on the screen. The advertisement method or advertisement form is not limited to that shown in FIG. 3, and may directly advertise a product or service or may be in the form of indirect advertisement (PPL). However, the examples of FIGS. 3A to 3C correspond to the preferred embodiment.

3A illustrates a method in which the avatar a1 directly introduces a specific product or service. The avatar a1 may narrate the advertisement information in the form of voice, and may also display the narrated voice information as text.

3B illustrates a case in which the avatar b1 itself becomes one advertisement character. This advertising method is used to recognize a character as a mark identifying a particular product, service or company. In this case, the avatar (character) b1 may correspond to a case where it is already recognized as an identification mark through another advertisement medium.

Furthermore, although not shown in FIG. 3B, the avatar b1 may maximize advertising effects by narrating a predetermined copy of advertisement as shown in FIG. 3A, and other information that the avatar b1 is not related to the advertisement. May be provided.

3C is a method of advertising using props c2 to c4 such as clothes or bags worn by the displayed avatar c1. Like the case of (a), the avatar c1 can not only narrate predetermined advertisement information by voice but also provide other information not related to the advertisement by voice. Props worn by the avatar may not necessarily match the advertisement information provided by the voice.

ABC 00, DEF 00, GHI 00, and JKLM 00 represent a predetermined trademark, service mark, BI (Brand Identity) or CI (Coprate Identity), and are represented in a separate image format as shown in FIG. 3C or corresponding props (c2 to c4). Can be displayed in various ways.

When the avatars b1 and c1 narrate irrelevant to the advertisement content, the avatars b1 and c1 may be particularly used for idle times generated due to a lack of a data broadcasting page switching factor for a predetermined time or more. For example, the avatars b1 and c1 recognize and narrate the contents of all or part of the data broadcast contents displayed on the screen.

In addition, the method shown in (a) to (c) of FIG. 3 may be used in the form of a combination of two or more methods in addition to being used independently.

The advertisement method of the DMb broadcast receiving device 130 of the present invention synthesizes the video and audio signals used in the advertisement by the DMb broadcast receiving device 130 itself rather than the broadcasting station, thereby basically setting the user's setting for the advertisement avatar. Control is possible. Furthermore, the display of the advertisement itself can be controlled.

For example, a part of the object information or the advertisement information for the avatars a1, b1, and c1 may be directly set by the user of the DM broadcast receiver 130. The user may use the avatar character, the costume, the background music, etc., purchased at the shopping mall site of the Internet as part of the avatar object information or the advertisement information.

Hereinafter, the configuration and operation of the DMB broadcast receiver 130 applied to the present invention will be described.

4 is a block diagram of a broadcast receiving apparatus according to an embodiment of the present invention.

The broadcast receiver 130 includes a DM receiver 401, a storage medium 403, a display unit 405, a communication interface unit 407, an input unit 409, a voice processing unit 411, and a controller 413. Receive and display broadcasts.

The DM receiver 401 includes a radio frequency tuner (not shown) and a demodulator (demodulator) (not shown), and receives a DM broadcast signal, and performs demodulation and error correction of the received signal. Output to (413). Since the gist of the present invention is not in the detailed configuration of the DM receiver 401, it is not illustrated in detail.

The storage medium 403 corresponds to a memory, a flash memory, a hard disk, and the like, and stores an operating system program and various settings for operating the DMB receiver 130. In addition, the data file received through the data broadcasting channel, avatar object information and advertisement information used for the advertisement are stored.

The display unit 405 displays a predetermined video signal output from the control unit 413 to the user. The display unit 405 may correspond to a liquid crystal display (LCD), a plasma display panel (PDP), a cathode ray tube (CRT), an organic light emitting diode (OLED), or the like. .

The communication interface unit 407 may include a wired or wireless interface and may be connected to an external device such as the broadcasting station system 110 or the advertisement information server 170 through the network 150. The communication interface unit 407 requests predetermined information from an external device under the control of the controller 413, receives advertisement information or avatar object information from the external device, and outputs the received advertisement information or avatar object information to the controller 413.

The input unit 409 corresponds to a keypad, a jog shuttle, a point stick, a touch screen, and the like, and selects a channel related to receiving a DMB broadcast or data broadcast from a user, or the like. A control command such as page switching is received and output to the controller 413.

The voice processing unit 411 converts the digital voice data output from the control unit 413 into an analog signal and outputs it to the speaker SPK, or converts the voice signal input through the microphone MIC into a digital signal. To the control unit 413.

The control unit 413 controls the overall operation of the DM broadcast receiver 130 and at the same time demultiplexes the broadcast signal demodulated from the DM receiver 401 into audio, video and data signals, and decodes and stores them. The medium 403 is output to the audio processing unit 411 and the display unit 405.

In addition, the controller 413 controls to output a predetermined advertisement to the speaker SPK through the display unit 405 and the voice processing unit 411 during the idle time occurring in the DMB data broadcast reception process.

In FIG. 4, the controller 413 is represented by one component block corresponding to a microprocessor or a digital signal processor (DSP) chip, but is not limited thereto. According to another embodiment, a configuration such as a demultiplexer (not shown) and a decoder (decoder) (not shown) may be displayed in a form separated from the control unit 413. In any case, data broadcasting is received to display the display unit. 405 and the audio processing unit 411 can output a predetermined video signal and audio data, respectively. Since the present invention displays new video and audio signals related to advertisements using information stored in the storage medium 403 during data broadcasting, it is not demultiplexed and decoded of broadcast signals. Briefly shown.

When the idle time occurs, the controller 413 generates a video signal including a predetermined animation animation avatar by using the advertisement information and the avatar object information stored in the storage medium 403. The controller 413 outputs the generated avatar image signal to the display unit 405. If there is a voice signal to be narrated in response to the avatar image signal, the controller 413 extracts the corresponding voice signal from the storage medium 403 to the voice processor 411. Output The operation of the controller 413 will be described in more detail with reference to FIG. 5 below.

5 is a flowchart provided to explain an advertisement method through a broadcast receiving apparatus according to an embodiment of the present invention. Hereinafter, the advertisement method of the present invention will be described with reference to FIGS. 1 to 5.

Since the generation of the idle time and the acquisition method of the advertisement information have been described above, the description of the advertisement method of FIG. 5 will be described with reference to the operation of the DM broadcast receiver 130.

The control unit 413 checks whether an idle time occurs while receiving a predetermined data broadcast and displaying it on the display unit 405 according to the user's DMB data broadcast channel selection command (S501).

As a result of the determination in step S501, when the idle time occurs, the controller 413 searches whether the storage medium 403 has valid advertisement information to be advertised. The search of the valid advertisement information is possible by searching the expiration time of the corresponding advertisement information. Since the advertisement information whose expiration date is completed is not deleted, the stored advertisement information may be valid advertisement information. However, only some advertisement information having a high priority among a plurality of valid advertisement information may be displayed according to the priority according to a predetermined advertising strategy (S503).

When there is valid advertisement information, the control unit 413 synthesizes the advertisement information based on the avatar object information stored in the storage medium 403 and outputs an image signal of an animated avatar for the advertisement (along with its background image). Create In addition, the controller 413 converts the sound effect to be output while the avatar is displayed into predetermined digital voice data (S505).

The controller 413 outputs a display unit 405 to a video signal including the generated animation avatar and the background image, and the display unit 405 displays a predetermined advertisement image based on the video signal received from the controller 413. do. In addition, the controller 413 outputs a digital voice signal corresponding to the effect sound to the voice processor 411, and the voice processor 411 converts the voice data into an analog voice signal and outputs it through the speaker SPK (S507). ).

The control unit 413 displays at least one advertisement to the user while checking whether the idle time has ended (S509) and repeating the processes of S503 to S507 until the idle time ends. In other words, when the idle time is equal to or longer than the reproduction sustain time of one advertisement information, the controller 413 may detect other valid advertisement information and display another advertisement through the display unit 405 and / or the speaker SPK.

As a result of the determination in step S503, when there is no valid advertisement information or when the idle time ends as a result of confirmation in step S509, the controller 413 ends displaying the advertisement.

By the above method, the advertisement method of the DMB receiving apparatus of the present invention is performed.

As described above, the controller 413 may change the displayed avatar according to the user's control to a desired form, and may not display the avatar for a predetermined time.

The invention can be implemented in methods, devices and systems. In addition, when the present invention is implemented in computer software, the components of the present invention may be replaced with code segments necessary for performing necessary operations. The program or code segment may be stored in a medium that can be processed by a microprocessor and transmitted as computer data coupled with carrier waves via a transmission medium or communication network.

The media that can be processed by the microprocessor include electronic circuits, semiconductor memory devices, ROMs, flash memory, electrically erasable programmable read-only memory (EEPROM), floppy disks, optical disks, and hard disks. (Hard) Includes the ability to transmit and store information such as disks, fiber optics, wireless networks, and the like. Computer data also includes data that can be transmitted over electrical network channels, optical fibers, electromagnetic fields, wireless networks, and the like.

In addition, although the preferred embodiment of the present invention has been shown and described above, the present invention is not limited to the above-described specific embodiment, the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

As described in detail above, the broadcast receiving apparatus according to the present invention may advertise a specific product, service, or company by using an advertisement avatar while receiving and displaying a digital multimedia broadcasting (DMB) data broadcast. have.

In the advertisement method according to the present invention, unlike a conventional TV (TV) advertisement, the DMB receiving apparatus generates an advertisement video signal and an audio signal by itself, and thus the operation or form of the avatar advertised by the user and whether the advertisement is displayed or not. It can control itself.

The advertisement method according to the present invention is to advertise by using a time such that the DM broadcast receiver can not display a predetermined data broadcast on the screen, thereby eliminating the inconvenience caused by delayed display of the data broadcast screen as well as the effect of the advertisement itself. can do.

Claims (7)

Receiving a digital multimedia data broadcasting reception command of a predetermined channel from a user; Generating an image signal corresponding to an advertisement image including a predetermined advertisement content based on advertisement information previously received and stored during an idle time which is a time for initially buffering a data broadcast signal of the channel according to the reception command; ; And And displaying the advertisement image based on the image signal until the idle time ends. Receiving a digital multimedia data broadcasting reception command of a predetermined channel from a user; Displaying an image corresponding to a data broadcast signal of the channel in units of pages according to the reception command; In the case of switching to another page according to the page switching command, the idle time which is a time interval set until the predetermined time interval and the display of the page are continued for a predetermined time or longer until the image of another channel or page is displayed. Generating an image signal corresponding to an advertisement image including predetermined advertisement contents based on previously received and stored advertisement information; And And displaying the advertisement image based on the image signal until the idle time ends. The method according to claim 1 or 2, When the advertisement information is included in the previously received data broadcast signal, the advertisement information is received from an external advertisement information server through a separate network, and when received from a broadcasting station system that provides the data broadcast through the network. Advertising method of a broadcast receiving device, characterized in that received by the pre-stored. The method of claim 3, wherein And the advertisement information is stored, including information about a predetermined validity period, so that the advertisement information is deleted when the validity period has elapsed. The method according to claim 1 or 2, The advertising image is an advertising method of a broadcast receiving device, characterized in that the animation containing an avatar for advertising. The method of claim 5, The avatar is generated based on predetermined avatar object information including polygon data for basic 3D animation. The advertisement information includes information on the operation, narration and props of the avatar. The method of claim 6, When the avatar object information is included in the previously received data broadcasting signal, one of the avatar object information is received from an external advertisement information server through a separate network, and is received from a broadcasting station system that provides the data broadcasting through the network. Advertising method of a broadcast receiving device, characterized in that received by the pre-stored.

Images