KR20010008155A - Method of advertisement using data free-caching on internet-broadcasting - Google Patents

Abstract

PURPOSE: The method for advertisement via an internet broadcast, based on free caching of data, is provided to utilize the time for buffering the media contents selected by a user as the time for displaying advertisement, by storing received advertisement data in a cache in advance using an idle transmission band of a terminal, and thereby displaying the advertisement upon the selection of the media contents. CONSTITUTION: If a terminal user accesses a web site like an internet broadcast web site(31), a browser analyzes the advertise server call script on the web site and thereby creates advertise execution script and control(33). The advertise execution script and control receive the advertise data from the advertise server during the web surfing of the user, and store it in a cache area in the terminal(35). If the user clicks the content on the web site, the script and control fetch the advertise data corresponding to the contents(39), and immediately display the advertise data, and start buffering if the selected content(41). After the display of the advertise data by a certain number(43), the contents, that is, the internet broadcast begins(45).

Description

Method of advertisement using data free-caching on internet-broadcasting}

According to the present invention, a terminal such as a computer receives advertisement data by using an idle transmission band of the terminal in an internet network or other data communication network, or by using a sequential transmission method of web page data and advertisement data, and stores the advertisement data in a cache in advance. As the user selects the media content and the advertisement is displayed, no separate buffering time is required for advertisement display, and the Internet broadcasting advertisement using data precaching can use the buffering time of the media content selected by the user as the advertisement display time. It's about how.

The existing advertising method used when an advertisement is performed before a broadcast (media content provision) viewed on a site that provides media content such as an Internet broadcasting site is an advertisement to be displayed in the content window when the user (client) selects a specific broadcast content. Requires a separate buffering time for the data. After the advertisement is displayed, the buffering time of the content for internet broadcasting is needed again. Therefore, the terminal user has a problem of inconvenient to wait for two procedures for buffering before Internet broadcasting, and thus there is a limit in that the advertising effect is reduced by the user avoiding the advertisement.

In order to solve the above problems and limitations, the present invention first reads the advertisement data stored in the cache area of the terminal so that the user selects the media content and displays the advertisement at the same time so that a separate buffering time is not required for the advertisement display. It is an object of the present invention to use the time when the advertisement is displayed as the buffering time of the media content selected by the user so that the media content is played after the advertisement is finished.

Another object of the present invention is to use the sequential transmission method of the web page data and the advertisement data or to receive the advertisement data using the idle transmission band of the terminal, and to use the idle transmission band to output the advertisement execution result log data or the history file. The purpose of the present invention is to provide an internet broadcasting advertisement method using data precaching that does not affect the communication speed of the terminal.

Still another object of the present invention is to provide a method of using (1) Visual Basic (VB) script or Java script and ActiveX control; Or (2) a method using Visual Basic (VB) script or Java script and Java applet; Or (3) a method using Visual Basic (VB) script or Java script; Any one of the present invention provides an advertisement execution script and / or advertisement execution control for implementing the advertisement according to the invention, the advertisement execution script and / or advertisement execution control, Windows Media Player or Real Media Player or Macromedia The purpose of the present invention is to provide an internet broadcasting advertising method using data precaching using flash or other video player.

Another object of the present invention is to display an advertisement using a two-dimensional (2D), three-dimensional (3D), or photorealistic (animation created by editing a photo) image and sound effects (voice) or text information synchronized to the image. The purpose of the advertisement is to provide an internet broadcasting advertising method using data precaching that performs an interactive function according to a user's response.

1 is a comparative view comparing the existing advertising method on the Internet broadcasting site and the advertising method according to the present invention procedurally.

2 is a conceptual diagram of a system for implementing an advertisement method according to the present invention;

3 is a flowchart of an advertisement method according to the present invention;

Figure 4 is a block diagram of a client-server (ad server) of the system implementing the advertisement method according to the present invention.

5 is a diagram showing the flow of data between a client and a server (a web server of a content providing site and an advertisement server) implementing an advertisement method according to the present invention.

Fig. 6A shows the format in which the advertisement list file is defined, and Fig. 6B is an illustration thereof.

7 is an exemplary diagram showing a format in which a DB file is defined.

FIG. 8A is an exemplary diagram in which an advertisement according to the present invention is displayed by using a Windows media player, and FIG. 8B is an exemplary diagram in which an advertisement according to the present invention is displayed in the form of a dedicated dialog.

*** Explanation of main parts of drawing ***

31. Contents provision site access stage

33. Create Ad Execution Script / Control

35. Receive (caching) advertisement data

37. Content (Internet Broadcasting) Selection Stage

39. Importing Advertising Data

41. Advertising display and buffering selected content

43. Ad suspension stage

45. Contents (Internet Broadcasting) Display Stage

Internet broadcasting advertising method using data free caching in accordance with the present invention, advertising using data free caching in the Internet or other data communication network to which one or more terminals and one or more servers are connected A method comprising: a first step of the terminal receiving web page data including an advertisement server call script by accessing the content providing site through an internet network or other data communication network; A second step of transmitting, by the ad server, an advertisement execution script and / or advertisement execution control to the terminal or checking an advertisement execution script and / or advertisement execution control generated on the terminal according to the call of the advertisement server calling script; Wow; The advertisement execution script and / or advertisement execution control uses the sequential transmission method of the web page data and the advertisement data or receives the advertisement data from the advertisement server through the idle transmission band of the terminal, Storing in a cache area; A fourth step of displaying an advertisement with the advertisement data when the terminal user selects and requests the content corresponding to the advertisement data on the content providing site; It is characterized by including.

The third step may include a step 3-1 in which the advertisement execution control requests a list of advertisement data from the advertisement server; Step 3-2 of receiving a list of advertisement data from the advertisement server; 3-3) storing the advertisement data list in the terminal as a cookie or a separate file; The advertisement execution control queries the cookie or file for the attribute of the advertisement data, receives the attribute information about the advertisement data, determines the advertisement data to be transmitted according to the attribute information, and requests the advertisement server to transmit the advertisement data. Performing steps 3-4; It further comprises receiving the advertisement data.

The fourth step may include a step 4-1 of determining whether the content is requested or a predetermined time point as an advertisement execution time; Step 4-2 of importing the advertisement data to be executed for the corresponding time zone, the corresponding user or the corresponding content, or the corresponding advertisement data in the order specified by the advertisement server; Step 4-3 displaying the advertisement on the content display window or the terminal screen using the advertisement data; (4-4) stopping the advertisement execution and displaying the contents when a predetermined advertisement execution time elapses or buffering of the contents is completed; 4-5) recording log data of the displayed advertisement on the hard disk of the terminal; A fourth step of transmitting the log data to the advertisement server using an idle transmission band of the terminal; It further comprises.

In step 4-2, if there is no advertisement data stored in the terminal, the advertisement data is received from the advertisement server in a streaming manner and the advertisement is displayed, and the advertisement data is stored in the cache area of the terminal. It is characterized by.

In the third step, the terminal receives advertisement data from the server even on a web page other than the content providing web page.

The advertisement server call script and advertisement execution script and / or advertisement execution control may include: (1) using VB script or Java script and ActiveX control; (2) use Visual Basic scripts or Javascript and Java applets; (3) using Visual Basic Script or JavaScript; It features.

The advertisement execution script and / or advertisement execution control may be characterized by using a window media player or a real media player or a macromedia flash or other video player.

The advertisement data list has information on advertisement data to be played, and the information includes an exposure period, an exposure number, an exposure interval, and an exposure weight of the advertisement.

The advertisement data may include one or more of two-dimensional (2D), three-dimensional (3D), or live video image data, sound data, and text data.

The log data may include a type of an advertisement executed in the terminal, an advertisement start time, an advertisement execution time, whether to click an advertisement and user information, an input through a user's mouse or keyboard, or a voice input through a microphone. It is characterized in that at least one of the reaction information by.

The content may include real-time internet broadcasting, or on-demand internet broadcasting, or audiovisual information in a banner format provided in a streaming manner, and the advertisement may be displayed before the display of the content, in the middle of the display, or after the display is terminated. It is characterized by.

The advertisement may be configured to connect a site corresponding to the advertisement when the user of the terminal clicks on the advertisement, and perform an interactive function through a mouse or keyboard input or a microphone voice input of the terminal.

The advertisement may be configured to continuously play the next advertisement when the buffering time of the content exceeds the play time of a single advertisement, when the remaining buffering time is equal to or longer than the play time of the next advertisement.

The advertisement may be continuously played when the remaining buffering time is equal to or longer than the play time of the next advertisement when the stream transmission speed of the content becomes slower than a play speed of the contents by a predetermined time or more. It is characterized by being.

And, in each case, when the remaining buffering time of the content is shorter than the play time of the next advertisement, an animation advertisement whose play time is shorter than the remaining buffering time may be repeatedly played once or several times during the remaining buffering time. It is characterized by.

< Definition of Terms >

In the present invention, communication means data communication including the Internet and PC communication, and the present invention is representatively the Internet, but may be applied in the same form to all wired and wireless data communication.

In addition, the communication program is a program of an environment that can be connected to a server that performs a service by the Internet or other wired or wireless data communication in an online state. After that, the communication program will be described as a representative web browser.

In addition, the contents are used as a plurality of concepts of the contents, and mean contents of various sites on the Internet to which the present invention can be applied, or various audiovisual information (streaming media contents) provided by the sites. It also refers to the advertisement content (ad content) provided by the ad server according to. It is mainly used as a term that refers to streaming media content provided through a content providing site to which the present invention is applied.

In addition, data free caching refers to not only when the user of the terminal stays on the web page providing the content on the content providing site after first visiting the content providing web page of the content providing site. Even if the web surfing is performed on another web page by leaving the web page, the advertisement data can be downloaded by using a sequential transmission method or an idle transmission band, and freely downloaded advertisement data is cached on the terminal without being bound to the web page. Data caching means that advertisements are displayed immediately when needed.

In addition, the sequential transmission means a method of sequentially downloading the advertisement data from the advertisement server after the loading of the web page data from the web server of the content providing site is completed. At this time, no display indicating the data transmission status on the browser such as a progress bar on the terminal is not present, and thus the unnecessary user waiting time is generated.

In addition, Internet broadcasting refers to various audiovisual information or streaming media content itself or a service for providing the information or content provided through the Internet or other wired or wireless data communication network in an online state.

Meanwhile, various scripts according to the present invention may be implemented using VB script or Java script, and various controls may be implemented using ActiveX control or Java applet. Can be.

Hereinafter, an internet broadcasting advertising method using data free caching according to the present invention will be described in detail with reference to the accompanying drawings and embodiments. However, these drawings and embodiments are for illustrative purposes only and the present invention is not limited thereto.

FIG. 1 is a comparison diagram comparing a conventional advertising method for executing an advertisement before an internet broadcasting on an internet broadcasting site and an advertising method using data free caching according to the present invention.

As shown in FIG. 1, the conventional advertisement method used when an advertisement is performed before the broadcast in the Internet broadcasting site is used. The advertisement data buffering time for the advertisement in the content window when the user (client) selects a specific broadcast content. (1). Then, after the advertisement is displayed (2), the buffering time of the content for Internet broadcasting is required again (3). Therefore, the terminal user has to wait for two procedures for buffering before internet broadcasting.

However, in the advertisement method according to the present invention, when a user accesses an Internet broadcasting site, the advertisement data is downloaded from the advertisement server in the background as a series of processes and stored in the cache area of the terminal (11). If selected, the advertisement is immediately displayed as cached advertisement data (12), and the corresponding content is buffered at the advertisement time (13). When a certain running time elapses, Internet broadcasting starts. In addition, the content such as Internet broadcasting may be implemented to start when the buffering of the content is completed (14).

In other words, by caching the advertisement data in advance, a separate buffering time is not required for the execution of the advertisement, and the separate buffering time for the content play is unnecessary or significantly shortened by buffering the Internet broadcasting content during the advertisement execution.

Example: Internet broadcasting advertising method using data precaching

〈Overall System Configuration〉

2 is a conceptual diagram of a system for implementing an advertisement method according to the present invention.

As shown in FIG. 2, the system according to the present invention includes a web server 200 of a content providing site for transmitting a web page to a terminal or a client PC 100 and a browser of the terminal 100. It is composed of a third-party stream server (Stream Server) 210 for transmitting the streaming media content selected by the user and the advertisement server 300 for transmitting the advertising content. The client PC and the servers are connected to each other through a data communication network 400 such as an internet network or a wide area network (WAN).

The advertisement server 300 is a server solely for the advertisement content transmission service according to the present invention. The advertisement server 300 may be operated independently from the third party stream server 210 and may include a separate advertisement stream server and a DB server. When a user connects to the content providing site and starts browsing (1), and selects and selects a specific content on a web page (2), the media player on the terminal first receives advertisement data such as video information from an advertisement server and then advertises. After playing the content 500 (3), the third party stream server 210 is accessed to play the content requested by the user (4).

3 is a flowchart of an advertisement method according to the present invention.

First, when a terminal user accesses a content providing site such as an Internet broadcasting site (31), the browser interprets an advertisement server call script on a web page of the site to generate an advertisement execution script and an advertisement execution control from the advertisement server. (33). When the user accesses the site again, the advertisement execution script and / or advertisement execution control that is already generated may be checked and an update may be performed in the old version.

The advertisement execution script and / or control receives advertisement data from the advertisement server in the background while the user surfs the web page and stores the advertisement data in the cache area of the terminal (35).

When the user selects a specific content (Internet broadcasting) on a web page, etc., the advertisement execution script and / or control loads the advertisement data corresponding to the content (39) and immediately displays the selected content. Start buffering of the content (41).

When the designated advertisement is displayed once or several times, the advertisement is stopped (43), and the content (internet broadcasting) is started (45). In addition, the content such as Internet broadcasting may be implemented to start when the buffering of the content is completed.

<Client-server configuration>

4 is a configuration diagram showing a system for implementing an advertisement method according to the present invention from the perspective of a client-server (advertising server). The terminal (client) uses the window media player 190 to play a video.

First, the ad server 300, which is a server side, includes a control 304 implemented as a Java Applet or ActiveX Control for downloading advertisement content and a drive for driving the control 304. It consists of a script 302, an Active Server Page (ASP) 306 that generates a file for use in a media player, an advertisement list 308, and an advertisement content 310. Here, the advertising content is used in the same sense as the advertising data.

In addition, the advertisement list 308 may be implemented as a text file, and has information on each of the advertisement contents to be played, and includes information such as the exposure period, the number of exposures, the exposure interval, and the exposure weight of the advertisement. do.

In addition, the advertisement content 310 converts various video / audio sources or converted VOD (Video on Demand) files into an Advanced Streaming Format (ASF) file format, which is a format that can be used in a Windows Media Player. Can be implemented. In addition, the advertisement content 310 may be implemented in an RM file, which is a real-time video format played through a real media player (real player), or a RA (Real Audio) file format that stores sound and image information.

The ASP 306 is a page for processing a message transmitted from a client-side script. The message sent from the client-side script, that is, the advertisement execution script 160, includes the name and ID of the advertisement content to be played and the name of the media content selected by the user. Record history such as log data. After recording the history results, the ASP 306 transmits a script-type ASX file to the client so that the advertisement content and the media content are played in the media player 190, or a RAM file that can be played in the real player to the client. do. That is, the ASX file includes a list of advertisement contents and media contents to be played in combination with the advertisement contents.

The ASF file format and the ASX file format may be implemented in a file format suitable for a macromedia flash or other video player, in addition to a real media player.

The client side includes an advertisement execution script 160 received from the advertisement server 300 by interpreting a script (ad server call script) included in the web page 205 browsed by the browser 150 of the terminal. The advertisement execution script 160 includes code for invoking the advertisement execution control 170 and code for playing content.

The advertisement execution control 170 is that the control 304 of the advertisement server is called by the code included in the advertisement execution script and stored in the cache 180 of the terminal, and can be played from the advertisement server 300. After receiving the advertisement list 308, the advertisement content shown in the advertisement list is downloaded and stored in the cache 180 of the terminal. In addition, the advertisement execution control 170 may be implemented in a compressed file format such as a JAR file format to increase transmission efficiency.

The advertisement execution control 170 has a data receiving function by a sequential transmission method in which the terminal receives the advertisement content from the advertisement server immediately after receiving the webpage data of the content providing site, or the idle bandwidth of the terminal. Has a receiving function to download content using. Of course, it may have both of the receiving function.

In addition, the advertisement execution control 170 has a function of determining the advertisement content to be played at the moment the user selects the media content of the web page (Web Page).

Although not shown, a DB file including information on advertisement content is stored in the cache area of the client-side terminal, and whether the advertisement content (advertisement data) is downloaded and the history is stored in the DB file. . In addition, the DB file is set to an expiration period to be stored in the terminal until a specified time.

〈Client-server data flow〉

5 is a diagram illustrating the flow of data between a client and a server (a web server of a content providing site and an advertisement web / stream server) implementing an advertisement method according to the present invention.

4 and 5, the flow of data between the client and the server will be described in detail.

First, a web page 205 illustrated in FIG. 5 is a page browsed by a browser of the terminal, and web server 1 is a web server 200 of a content providing site that stores the web page. )to be.

The web and / or stream server 2 is an advertisement execution script 160, an advertisement execution control 170, and an advertisement server 300 that transmits advertisement contents.

The ad server includes a DB server (DataBase Server) 310 that stores the results played by the client.

The advertisement execution script (Script) 160 refers to a script in the form of a Visual Basic script or JavaScript used to control the advertisement execution control and play the advertisement content.

The advertisement execution control 170 performs a function of downloading the advertisement content and determining the content to be played, and is implemented in the form of an applet or an ActiveX control.

As shown in FIG. 5, first, when a user (client) browses the web page for the first time through an internet browser, the web page is loaded to the client side through the web server 1 (a). At this time, the advertisement execution script 160 and the advertisement execution control 170 are also loaded from the advertisement server 300 by the advertisement server call script included in the web page to the client side (b, c). Although not shown, the advertisement execution script 160 and the advertisement execution control 170 are stored in the cache area of the client-side terminal, and when the web page is visited again, the advertisement execution script 160 and the advertisement execution control 170 are not checked again. , Reload the new version only if it is an old version.

And while the user is viewing the content of the web page, the following processes proceed in the background. That is, the data is transmitted using the sequential transmission method of the web page data and the advertisement data or the idle transmission band of the terminal.

Here, the sequential transmission means a method of sequentially downloading the advertisement data from the advertisement server 300 after the loading of the web page data from the web server 200 of the content providing site is completed. And, even if the terminal leaves the content providing web page and surfs the web on another web page, the advertisement data can be downloaded, and the advertisement data can be displayed immediately if necessary by caching the downloaded advertisement data on the terminal. It is. In this sense, the data caching method according to the present invention is called data free caching.

In addition, when there is an idle transmission band in the terminal, the downloadable bandwidth of the advertisement data may be adjusted or variously set so that the advertisement data can be downloaded regardless of whether webpage data is transmitted using the idle transmission band. .

The flow of data by the transmission method is as follows.

First, after the advertisement execution script 160 and the advertisement execution control 170 are loaded, when the information set in the script syntax is set toward the advertisement execution control 170 (170), the advertisement execution control 170 Performs advertisement content download based on the information.

That is, the advertisement execution control 170 requests an advertisement list from the advertisement server 300 to perform advertisement content download (e). The received advertisement list is stored in a cache area of the terminal (f).

In accordance with the advertisement contents listed in the advertisement list, the advertisement execution control 170 queries the cookie of the cache area and obtains the attribute information regarding whether the corresponding advertisement content has been previously downloaded and when the advertisement display is performed. Receives and determines the advertisement data to be downloaded according to the attribute information (g), the transfer request to the ad server to download (h). If there is no cookie of the corresponding advertisement content, it is determined that it is not downloaded and the advertisement data is transmitted and the download is performed. The advertisement data is stored in the cache area of the terminal (i).

While the above process is in the background, when the user clicks and selects media content on the web page (j), the clicked event is sent to the advertisement execution script (not shown).

The advertisement execution script 160 stores the history file including the media content transmitted as a parameter of the received event and the advertisement content that the advertisement execution control 170 has already downloaded and stored in the cache area. It sends to the ad server 300 (k).

The advertisement server 300 records and stores a history file including the received advertisement content and media content information in the DB server (l). At this time, the advertisement execution control 170 also stores the history file as a cookie for use as future exposure information (m). After the advertisement server 300 completes the recording of the history file in the DB server 310, the ASP 306 of FIG. 4 dynamically regenerates to the window media player of the client browser so that the contents are played on the client side. Transfer the generated file ASX file as play information (n).

Then, in accordance with the information of the ASX file received as the play information, the window media player of the browser subsequently plays the advertisement content and the media content (o).

After the contents are played, a history file including log data according to the play is transmitted to the advertisement server 300 (p), and the advertisement server stores the history file in the DB server 310. (Q) and at the same time, the advertisement execution control 170 also stores the history file in the cache area 180 (r). The transmission of such log data or history file may also be performed using the idle transmission band of the terminal. The transmission of the history file may be performed before the display of the contents or after the display. In addition, the history file or log data may be stored in the cache of the terminal after being transmitted, or may be transmitted after being stored first.

If there is no advertisement data stored in the terminal, the advertisement execution script 160 and / or the advertisement execution control 170 receive advertisement data in a streaming manner from the advertisement server 300 and receive an advertisement. At the same time, the advertisement data may be stored in the cache area of the terminal.

The advertisement content may include two-dimensional (2D), three-dimensional (3D), or live-action (animation created by editing a photo) image, and sound effects (voice) or text information synchronized to the image. When the advertisement is clicked, the corresponding site can be connected, and a certain response can be induced to the user during display, and the user can implement an interactive response according to the response information when the constant response is made through the keyboard, mouse, or microphone. .

〈Ad list file structure〉

Fig. 6A shows the format in which the advertisement list file is defined, and Fig. 6B is an illustration thereof.

The advertisement list 308 may be configured as a file in a text (TXT) format, and thus can be easily modified or changed.

As shown in FIG. 6A, the advertisement list file displays the total number of advertisements at the top, below which a unique ID (ID) of the advertisement content, an advertisement name (advertisement content name), a link (LINK) address of the advertisement content, Exposure intervals, exposure weights, and the like of the advertisement content are included, and each of these is separated by a separator symbol 61.

In the case of Fig. 6B, the total number of advertisements is three. The unique IDs of the advertisement contents are 0001, 0002, 0003, and the advertisement names are lycos, naver and chosun, respectively, and the link addresses are respectively www.lycos.co.kr, www.naver.co.kr, www.chosun .com. The exposure intervals of the advertisement content are 3600 sec, 2400 sec, and 60 sec, respectively, and the exposure weights are 10, 20, and 30, respectively. If the exposure interval is 3600sec, it means that the advertisement is not played again within 6 minutes after being played once. In other words, the smaller the exposure interval, and the higher the exposure weight, the higher the probability of exposure.

〈DB File Configuration〉

7 is an exemplary diagram illustrating a format in which a DB file is defined.

The DB file stored in the cookie of the terminal cache area of the user stores whether the advertisement content is downloaded and the history. The history includes the total number of exposures of the advertisement content, the last exposure date and time, and the like.

As shown in FIG. 7, the format of the DB file is distinguished by a delimiter symbol, such as a unique ID (ID) of the advertisement content, the position of resuming, the total number of exposures, the last exposure date and time, etc.

In addition, when the download of the advertisement content is not completed, location information for receiving the remaining data is recorded in the inherited location, and when the download of the advertisement content is completed, completion is indicated.

The symbol " / " displayed at the end is a separator between advertisement contents, and is used when information of several advertisement contents is continuously recorded.

That is, if the buffering time of the Internet broadcast selected by the user exceeds the play time of one advertisement, the remaining buffering time is predicted by the average transmission time of the content being buffered. Can play continuously. In this case, when the remaining buffering time is not sufficient to play the next advertisement, the animation advertisement may be repeatedly played with a play time shorter than the remaining buffering time.

In addition, the stream transmission speed during the Internet broadcast is slower than the content play rate for a predetermined time, when all the buffered content data is exhausted, the broadcast is stopped and re-buffered, even in this case can be used as an advertisement play time. .

FIG. 8A is an exemplary diagram in which an advertisement according to the present invention is displayed by using a Windows media player, and FIG. 8B is an exemplary diagram in which an advertisement according to the present invention is displayed in the form of a dedicated dialog.

As shown in FIG. 8B, after the advertisement content is displayed by using a dedicated dialog form, general banner advertisements (banner1, 2) can be displayed by utilizing the space next to the content display window while the media content selected by the user is displayed. Of course, the sound can be implemented to continue to display the video advertising content is turned off, wherein the advertising data can be transmitted and played in the above-described stream method (Realtime Message). The advertisement technique can be applied as a delivery technique of content that can be facilitated by the public and the hearing impaired by visually real-time audio information on the image of the content without covering the screen of the content.

In addition, the advertising method using the data free caching (Data Free-Caching) according to the present invention, a wired or wireless such as a computer (PC), Internet terminal, Internet TV, PDA or PCS phone or a portable wireless communication terminal for IMT2000 service It can be implemented through the terminal.

In addition, the invention to be easily modified or modified by those skilled in the art to which the present invention pertains will be said to belong to the claims of the present invention.

According to the advertisement method using data precaching according to the present invention, the following effects are obtained.

First, by implementing various expressions such as television commercials (TV CF) in Internet broadcasting, the user's interest is induced and the advertising effect is doubled through the association effect.

Second, since the advertisement data stored in the cache area of the terminal is read and played immediately, no additional buffering time is required for displaying the advertisement, and the advertisement display time is used as the buffering time of the media content selected by the user. As the content is played, user convenience is guaranteed by eliminating or shortening the separate buffering time for playing the media content.

Third, through the excellent multimedia advertising display that utilizes all of the audio-visual effects, it is possible to clearly convey the advertising content without moving to the site, and to imprint the advertising content on the user's consciousness.

Fourth, the web browser does not interfere with the browsing or communication by caching the advertisement data in the background after receiving all web pages or by using the idle transmission band of the terminal.

Fifth, by repeatedly playing advertisements reflecting a predetermined exposure period, weight, or user preference with advertisement data cached in advance, the traffic of the advertisement server is significantly reduced compared to the conventional advertisement method of the stream method.

Therefore, it is possible to attract expensive advertisements by implementing high-efficiency advertisements due to the above-described advantages, and thus, it is possible to drastically improve the profitability of Internet media sites.

Claims (15)

In the advertising method using data free caching in the Internet network or other data communication network to which at least one terminal and at least one server is connected, A first step of the terminal accessing the content providing site through an internet network or other data communication network and receiving web page data including an advertisement server call script; A second step of transmitting, by the ad server, an advertisement execution script and / or advertisement execution control to the terminal or checking an advertisement execution script and / or advertisement execution control generated on the terminal according to the call of the advertisement server calling script; Wow; After the advertisement execution script and / or advertisement execution control receives the advertisement data from the advertisement server using the web page data and the advertisement data sequential transmission method or through the idle transmission band of the terminal, Storing in a cache area; A fourth step of displaying an advertisement with the advertisement data when the terminal user selects and requests the content corresponding to the advertisement data on the content providing site; Internet broadcasting advertising method using the data pre-caching comprising a. The method of claim 1, wherein the third step, Step 3-1 of the advertisement execution control requesting the advertisement server from the advertisement data list; Step 3-2 of receiving a list of advertisement data from the advertisement server; 3-3) storing the advertisement data list in the terminal as a cookie or a separate file; The advertisement execution control queries the cookie or file for the attribute of the advertisement data, receives the attribute information about the advertisement data, determines the advertisement data to be transmitted according to the attribute information, and requests the advertisement server to transmit the advertisement data. Performing steps 3-4; Internet broadcasting advertising method using data pre-caching, characterized in that further comprising receiving the advertisement data. The method of claim 1, wherein the fourth step, Step 4-1 of determining whether the content is requested or a predetermined time point as an advertisement execution time; Step 4-2 of importing the advertisement data to be executed for the corresponding time zone, the corresponding user or the corresponding content, or the corresponding advertisement data in the order specified by the advertisement server; Step 4-3 displaying the advertisement on the content display window or the terminal screen using the advertisement data; (4-4) stopping the advertisement execution and displaying the contents when a predetermined advertisement execution time elapses or buffering of the contents is completed; 4-5) recording log data of the displayed advertisement on the hard disk of the terminal; A fourth step of transmitting the log data to the advertisement server using an idle transmission band of the terminal; Internet broadcasting advertising method using data pre-caching characterized in that it further comprises. The method of claim 3, wherein in step 4-2, If there is no advertisement data stored in the terminal, the advertisement data is received from the advertisement server in a streaming manner, and the advertisement is displayed, and the advertisement data is stored in the cache area of the terminal. Broadcast advertising method. The method according to claim 1 or 2, wherein in the third step, And the terminal receives advertisement data from the advertisement server on a web page other than the content providing web page. The method according to any one of claims 1 to 4, The ad server call script and ad execution script and / or ad execution control, (1) use Visual Basic script (VB script) or Java script and ActiveX control; (2) use Visual Basic scripts or Javascript and Java applets; (3) using Visual Basic Script or JavaScript; Internet broadcasting advertising method using the data pre-caching characterized in that. The method of claim 6, wherein the advertisement execution script and / or advertisement execution control, Internet broadcasting advertising method using data precaching, characterized in that using the Windows Media Player or Real Media Player or Macromedia Flash or other video player. The method of claim 2, The advertising data list has information about the advertising data to play, The information includes the exposure period, the number of exposures, the exposure interval, the exposure weight of the advertisement, Internet broadcasting advertising method using data precaching. The method according to any one of claims 1 to 4, The advertising data, Internet broadcasting advertising method using data precaching, characterized in that it comprises one or more of two-dimensional (2D), three-dimensional (3D), or photographic moving image data, sound data, text data. The method of claim 3, wherein the log data, At least one of the type of advertisement executed in the terminal, the advertisement start time, the advertisement execution time, the click and user information of the advertisement, the user's mouse or keyboard input while the advertisement is running, or the response information by the voice input through the microphone. Internet broadcasting advertising method using the data pre-caching characterized in that. The method according to any one of claims 1 to 4, The content is, Includes real-time internet broadcasting, on-demand internet broadcasting, or banner-type audiovisual information provided in a streaming manner. And the advertisement is displayed before the display of the content, in the middle of the display, or after the display is terminated. The method of claim 11, wherein the advertisement, When the user of the terminal clicks on the advertisement, the site corresponding to the advertisement is connected, and internet broadcasting using data precaching is performed through the interactive function through a mouse or keyboard input or a microphone voice input of the terminal. Advertising method. The method of claim 11, wherein the advertisement, When the buffering time of the content exceeds the play time of a single advertisement, the next advertisement can be continuously played when the remaining buffering time is equal to or greater than the play time of the next advertisement. Internet broadcasting using data precaching Advertising method. The method of claim 11, wherein the advertisement, If the stream transmission speed of the content is slower than the play speed of the content by a predetermined time or more, and the buffering is performed again, if the remaining buffering time is equal to or longer than the play time of the next advertisement, the next advertisement may be continuously played. Internet broadcasting advertising method using precaching. The method according to claim 13 or 14, When the remaining buffering time is shorter than the play time of the next advertisement, the data free caching may be repeated once or several times during the remaining buffering time. Internet broadcasting advertising method used.