KR20020085187A - Multi browser system and method and apparatus for displaying video using the same - Google Patents

Abstract

PURPOSE: A multi-browser system and a method and a device for displaying a moving picture by using the same are provided to make a user watch an Internet broadcasting program while searching the web and to improve the advertisement effect by making the user watch an advertisement while searching the web. CONSTITUTION: A web browser connects a homepage with the user. A media browser generates a moving picture display window(190) in a front portion of a web page and plays the moving picture contents. To display a moving picture in a computer network having many clients, the client calls a moving picture server by driving a multi-browser(150). With response to the call, the moving picture server transmits a moving picture display script and/or a moving picture display control to the client. If a user of the multi-browser selects a media file, a media browser is generated by the multi-browser. A moving picture is displayed on the media browser. Then, the user searches another web site in the web browser section of the multi-browser.

Description

MULTI BROWSER SYSTEM AND METHOD AND APPARATUS FOR DISPLAYING VIDEO USING THE SAME}

The present invention relates to a multi-browser system and a method and apparatus for displaying a video using the same, and more particularly, to a multi-function multi-browser capable of simultaneously searching a web page through a web browser area while watching Internet broadcasts and video files. A method and apparatus for displaying a video.

Computer networks, commonly referred to as the Internet, are exploding and this growth is driven by the use of web browsers. Web browsers are based on a graphical user interface (GUI) that allows users to access the network and enjoy web surfing. Meanwhile, with the development of video compression technology, video viewing through the Internet is becoming more common. However, conventional methods for displaying video content on a site providing video content, such as an Internet broadcast site, typically launch a browser of a window media player, a real media player, a macromedia flash or other video player, a site web page or The media player screen was inserted into the second pop-up window to broadcast. This conventional approach, as shown in Figure 1a-b, when a user moves a website or clicks a web browser to search the web, the media player browser hides behind the web browser and cannot see the broadcast screen, The media display was interrupted due to the movement of the site, which prevented the user from searching the web while watching Internet broadcasts and videos. Therefore, in the case of an advertisement method for displaying video content, when the user searches through a web or uses a different web page, the advertisement content may not be delivered any more, and thus the advertisement effect may not be sufficient.

The present invention has been made to overcome the problems of the prior art as described above, one object of the present invention is a multi-browser and such a multi-browser that allows a user to simultaneously browse the Internet and watch videos on the Internet while browsing the web in an Internet browser A method and an apparatus for displaying a video using a browser are provided.

Another object of the present invention is to provide an advertisement method and apparatus using a multi-browser that enables a user to watch an advertisement while searching the web using a multi-browser, thereby increasing the advertising effect and generating a high profit.

A first aspect of the present invention for achieving the above object is

A web browser for connecting the home page and the user so that the user can receive and use web page data from a server of the Internet site;

When a video content is selected by a user, a multi-web browser system including a media browser for generating a video display window on a front part of a web page to play the video content.

A second aspect of the present invention for achieving the above object is a method of displaying a video in a computer network having a plurality of clients connectable to one or more servers,

A first step of causing the client to run the multi-browser to call the video server;

A second step of sending, by the video server, the video display script and / or video display control to the client according to the previous step call;

Creating a media browser in the multi-browser when the user using the multi-browser selects the media file;

The video display method using the multi-browser characterized in that it comprises the four steps to display the video by the media browser, and to search for other sites in the web browser area of the multi-browser.

A third aspect of the present invention for achieving the above object is

In advertising in a communication network having multiple clients connectable to one or more servers,

A first step of causing a client to run a multi-browser to call an advertisement server;

A second step of the advertisement server transmitting an advertisement execution script and / or advertisement execution control to the client and storing the advertisement execution script and / or advertisement execution control in a cache memory of the client;

A third step of generating a media browser by the multi-browser of the client when the client using the multi-browser selects the video content while performing a web search;

A fourth step of displaying advertisement data stored in the client cache memory while the video content data selected by the client is transmitted from the server and buffered;

When the display of the advertisement is finished, the method of advertising using a multi-browser comprising the step of displaying the buffered video content so that the user can search for other sites in the web browser area while watching the video.

A fourth aspect of the present invention for achieving the above object is an apparatus for advertising through a communication network having a plurality of clients connectable to one or more servers,

A client system comprising a multibrowser and a cache memory;

An advertisement server which constantly interacts with a multi-browser of the client system and provides advertisement contents and real-time information;

A web server of a content providing site for transmitting web page data to a web browser area of a multi-browser;

A third party stream server (stream server) for transmitting the streaming media content selected by the user; And

An advertisement device using a multi-browser including a user management server including a user database and having a member management function.

1A and 1B illustrate screens for explaining a conventional Internet broadcasting and video display method.

2 is a comparative view comparing the conventional Internet broadcast display method and advertising method and the Internet broadcast display and advertising method using a multi-browser according to the present invention,

3 is a schematic diagram of a video display and an advertisement device using a multi-browser according to the present invention;

4 is a flow chart of an internet broadcast advertising method using a multi-browser according to the present invention;

5A-D are views sequentially showing screens displayed on a monitor of a client system when executing an advertisement method using a multi-browser according to the present invention;

6 is an exemplary diagram for explaining a multi-browser function in which a media display window is separately separated in a multi-browser according to the present invention so that a user can continue to watch Internet broadcasting even when a user uses a document editing software.

7A is a diagram illustrating the flow of data between a client system, an Internet broadcasting site web server, an Internet broadcasting site stream server, and a user management server in an advertisement method using a multi-browser according to an embodiment of the present invention;

7B is a diagram illustrating a data flow between a client, a multi-browser, a web server, and a user management server in an advertisement method using a multi-browser according to another embodiment of the present invention;

7C is a diagram illustrating data flow between a client, a multi-browser, an Internet broadcasting site web server, an Internet broadcasting site stream server, a general site web server, and a user management server in an advertisement method using a multi-browser according to another embodiment of the present invention. to be.

* Description of the symbols for the main parts of the drawings *

100: client system 200: web server

150: multibrowser 192: media browser

300: ad server 210: stream server

302: Script 304: Control

306: Active Server Pages 308: List of Ads

310: advertisement data 400: communication network

500: user management server

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings. Before describing the present invention in detail, the definition of terms used in the present invention will be described. Terms other than the terms defined herein have technical meanings generally understood in the technical field to which the present invention belongs.

Definition of term

As used herein, the term "communication network" means the broadest communication network, including a computer network called the Internet and a mobile Internet.

As used herein, the term "web browser" refers to a program that runs on a computer that serves as an Internet tour guide when a user surfs the Internet.

"Contents" as used herein means the contents of various sites on the Internet to which the present invention can be applied, or various audiovisual information (streaming media contents) provided by the sites, and the advertisement contents provided by the advertisement server according to the present invention. It may also mean (advertisement content). It is mainly used as a term referring to internet broadcasting and moving picture content, that is, streaming media content, to which the present invention is applied.

In the present application, "data caching" means that a user of the client system can download advertisement data by interacting with the advertisement server in any case connected to the Internet or a communication network using a multi-browser according to the present invention. If a multi-browser is in use, it means a data caching method that allows advertisements to be immediately displayed by caching freely downloaded advertisement data on the client system without any restriction.

As used herein, the term "internet broadcasting" refers to various audiovisual information or streaming media content itself or a service for providing the information or content provided online through the Internet or other wired or wireless data communication network.

The Universal Resource Locator (URL) herein is a web document version of an e-mail address, where a web browser connects the user to the home page by addressing by this URL.

The multi-browser system of the present invention provides a video display window on a front part of a web page when a video content is selected by a web browser and a user connecting a home page and a user so that a user can receive and use web page data from a server of an internet site. And a media browser that generates and plays video content.

In the present invention, the multi-browser system means a web browser capable of simultaneously displaying an internet web page and internet broadcast and video content. The multi-browser according to the present invention can be implemented with new software or by adding functions to existing web browsers and software browsers using the Internet. In addition, the video player displayed in the media browser area may use a real media player, a window media player, a macromedia flash, or any other video player.

On the other hand, another aspect of the present invention is a method for displaying a moving picture in a communication network having a plurality of clients connectable to one or more servers. First, when displaying a video by the method of the present invention, the client drives the multi-browser to call the video server. The video server then sends the video display script and / or video display control to the client according to the previous call. Multi-browser creates a media browser when a user using a multibrowser selects a media file to watch a video while displaying a web page. While displaying the video through the video display window generated by the media browser, it enables to search other sites in the web browser area of the multi-browser. According to the present invention, the moving image is displayed through a moving image display window that is formed on a part of the web page without being hidden behind the web page. Thus, the user can browse the web while watching a video, and can further separate only the multi-browser's media browser and continue to watch it in the browser of other software. That is, the video can be watched while working on documents such as Hangul, Word, etc. (see FIG. 6).

In the moving image display method of the present invention, a moving image displayed while a user searches a web page includes moving image data such as advertisement and internet broadcasting.

The video display method using the multi-browser according to the present invention can be applied to various Internet business models, for example, when applied to the advertising method using the Internet can provide an excellent advertising effect can provide a revenue generating effect through advertising. .

2 is a comparison diagram comparing a conventional advertising method for executing an internet broadcasting display and an advertisement in a conventional web browser, an internet broadcasting display using a multi-browser according to the present invention, and an advertising method using the same. Referring to FIG. 2, in the conventional advertising method of performing advertisement while providing Internet broadcasting or video content, a user searches a web by driving a web browser (1), and when the user selects specific broadcasting content, generates a second browser for playing video. At this time, it takes a predetermined time to buffer the advertisement data to be displayed in the content window (3). Then, after the advertisement is displayed (4), the buffering time of the content for Internet broadcasting is required again (5). Therefore, the user has a problem in that the user has to wait for two buffering procedures before the video is displayed. As such, the existing video display method and advertising method are a waste of time and resources because the user cannot perform other tasks while watching the video, and it is difficult to attract advertisements due to the difficulty of effective advertisement execution for internet broadcasting sites and video content sites. There was a limit, such as going through.

As an alternative to overcome this problem, when displaying a video advertisement on an Internet site, a method of attaching to a web page to be displayed automatically when the web page is exposed has been proposed, but the file size of the video is too large, and the user Since the display of the advertisement is stopped when the page is moved, it is almost impossible to display the video advertisement on the Internet.

However, the multi-browser and the advertisement method using the same according to the present invention automatically open the multi-browser for the user to use the Internet (11). Downloaded and stored in the cache memory of the terminal (12), when the user selects a specific broadcast content, a media browser is generated in the multi-browser (13), and immediately display the advertisement with the cached advertisement data (14), Is buffered the content at the time displayed (15), and when the advertisement ends, the content is displayed (16), while the user watches the Internet broadcast through the media browser area of the multi-browser (16) and simultaneously Other sites can be searched through the web browser 11 area of the browser.

In other words, by executing two functions in one browser, browsers with each function can prevent each other from overlapping or overlapping each other, and the advertisement is executed by pre-caching advertisement data through a multi-browser. There is no need for a separate buffering time, and by buffering Internet broadcast content during advertisement execution, a separate buffering time for content play is unnecessary or significantly shortened. In addition, it continuously interacts with the ad server while the multi-browser is running. Therefore, even if the user selects any content from any site, the advertiser can display the advertisement data downloaded and stored in the media browser area of the multi-browser in the multi-browser's media browser area. Can precisely target the user's needs, and can realize targeted advertisements with complete control over the number and time of advertisement exposure, thus enabling perfect targeted video advertisement execution on the Internet and maximizing advertisement effect.

3 is a schematic diagram of an advertisement apparatus using a multi-browser according to the present invention. As shown in FIG. 3, the advertisement apparatus using the multi-browser according to the present invention constantly advertises with the client system 100 of the user and the multi-browser of the client system 100 and provides an advertisement content and real-time information. 300, a web server 200 of a content providing site that transmits web page data to a web browser area of a multi-browser, and a third party stream server 210 which transmits streaming media content selected by a user.

In the present invention, the client system 100 is a personal computer or a mobile communication terminal supporting the use of the mobile Internet, which is serviced by a server that transmits commands to the server. The client system includes a cache memory 110 and a multibrowser 150 for caching advertisement data as described above.

In the present invention, the client system 100 and the servers are connected to each other through a communication network 400 such as the Internet or a wide area network (WAN).

In the system of Figure 3 the client system 100

The ad server 300 is a server for always communicating with the multi-browser according to the present invention and for the purpose of providing an advertisement content transmission service and a real-time information service, and is operated independently of the third-party stream server 210, and is a separate advertisement stream. Server and user management server. The advertisement server 300 generates an advertisement execution control 304 for downloading advertisement content, an advertisement execution script 302 for driving the advertisement execution control 304, and a file for use in a media player of a media browser. It is composed of an Active Server Page (ASP) 306, an Ad List 308, and an Ad Data 310.

The advertisement execution script 302 controls the advertisement execution control 304 and is implemented in the form of a visual basic script or javascript used to play the advertisement content. The control 304 performs the function of downloading the advertisement content, determining the content to be played, and is implemented in the form of a Java Applet or ActiveX Control.

In addition, the advertisement list 308 may be implemented as a text file, and has information on each piece of advertisement data to be played, and includes information such as an exposure period, an exposure number, an exposure interval, and an exposure weight of the advertisement. do.

The advertisement data 310 converts various video / audio sources or converted VOD (Video on Demand) files into an Advanced Streaming Format (ASF) file format, which is a format that can be used in a Windows Media Player. Can be implemented. In addition, the advertisement data 310 may be implemented in an RM file, which is a real-time video format played through a Real Media Player, or a Real Audio (RA) file format that stores sound and image information. In the present invention, the advertisement data is not necessarily limited to moving images, and includes all data such as still images, voices, and texts.

The ASP 306 is a page for processing a message transmitted from a client side script. The message sent by the client-side script, that is, the ad execution script 160, includes the user authentication code (ID) specified when the multi-browser is installed, the video content providing site verification code selected by the user, and the name and type of the video content. The information is used to record a history such as log data according to the advertisement data play result. Such a history may be used for rewarding the user when a certain counter payment is given to the user in exchange for viewing the advertisement, and may be used for distribution of advertisement revenue with a video content providing site.

Meanwhile, the advertisement server 300 may include a user management server (not shown) including a user database that stores a result of playing the client system 100.

The client side communicates with the advertisement server through the multi-browser 150 of the client system, transmits the user authentication code to the advertisement server 300, and the advertisement server 300, which has received the user authentication code, transmits the advertisement list to the user in the database. The advertisement data 310 and the advertisement execution control 304 shown in 308 are stored in the cache memory 110 of the client system through the multibrowser 150 or using the idle bandwidth of the client system.

The operation of the video advertisement apparatus using the multi-browser according to the present invention will be described. When a user runs a multi-browser to use the Internet, the multi-browser immediately starts interacting with the ad server 300, and the client system transmits user information to the ad server 300 through the multi-browser 150, and the user The advertisement server 300 receiving the information transmits the advertisement data 310 assigned to the user, and the client system 100 stores the advertisement data 310 in the cache memory 110. When the user inputs the URL of the Internet broadcasting site to view the Internet broadcasting, the Internet broadcasting web page is displayed in the web browser area of the multi browser, and when the user selects the video content, the multi browser 150 opens the media browser 192. It generates and simultaneously retrieves and displays advertisement data stored in the cache memory 110 of the client system, and simultaneously accesses a third-party stream server 210 to start receiving content requested by the user. When the advertisement ends, the received content is displayed on the video display window 190, and the client system transmits the advertisement result script to the advertisement server 300 through the multi-browser 150, and the advertisement server 300 sends the media browser area. Send and display real time news and information and banner advertisements and data on some of them. The user views the selected content in the video display window 190 of the media browser area 230 of the multi-browser 150, and the web server 200 of the second and third sites in the web browser area of the multi-browser 150. The web page 203 may be displayed by accessing the web page 203, where the web page 203 is not covered or overlapped by the web browser area of the video display window 190.

Next, the advertising method using the multi-browser according to the present invention will be described in more detail with reference to FIG. 4 as follows. First, the advertising method of the present invention is performed in a communication network having a plurality of clients connectable to one or more servers. The advertisement method according to the present invention includes a first step (S1) of causing a client to call a advertisement server by driving a multi-browser; A second step (S2) in which the advertisement server transmits an advertisement execution script and / or advertisement execution control to the client and stores the advertisement execution script and / or advertisement execution control in a cache memory of the client; When the client using the multi-browser selects the video content during the web search, that is, the user moves to the Internet broadcasting and video content providing site and selects the video media file, or the media file provided by the multi-browser channel. A third step (S3) of generating a media browser by the multi-browser of the client when the selection is made; A fourth step (S4) of displaying advertisement data stored in the client cache memory while the video content data selected by the client is transmitted from the server and buffered; After the advertisement display is completed, a fifth step (S5) is configured to display the buffered video content so that a user can watch the video while searching for another site in the web browser area.

In more detail, first, when a terminal user runs a multi-browser to use the Internet, the terminal user starts to interact with the advertisement server through a server call script of the multi-browser, and generates an advertisement execution script and an advertisement execution control from the advertisement server. (S1). When the multi-browser is restarted, the ad execution script and the ad execution control, which are already generated, may be checked and the update may be performed in the old version, and the user may update frequently even while using the multi-browser.

The advertisement execution script and advertisement execution control receive advertisement data from the advertisement server in the background while the user uses the multi-browser and store the advertisement data in a cache memory of the client system (S2).

When the user accesses a video content providing site (for example, an Internet broadcasting site), the web page is displayed on the web browser area of the multi-browser. When the user selects a specific video content (Internet broadcasting) on a web page or the like, the multi-browser generates a media browser at a designated location (S3).

Subsequently, after the advertisement data according to the advertisement data list is retrieved from the user terminal, the display is immediately displayed and simultaneously the buffering of the selected content is started (S4).

When the display of the advertisement specified in the advertisement data list is completed, the display of the video content is started (S5).

In more detail, in the second step, the ad server recognizes the multi-browser user according to the call of the ad server call script of the first step, and the advertisement execution script and / or the advertisement execution control to the client system. Or check the advertisement execution script and / or advertisement execution control generated on the client system. This second step includes steps 2-1 in which the advertisement execution control requests a list of advertisement data from the advertisement server; Step 2-2 of receiving a list of advertisement data from the advertisement server; Storing the advertisement data list as a cookie or a separate file in a client system; The advertisement execution control queries the cookie or file for the attribute of the advertisement data, receives the attribute information about the advertisement data, determines the advertisement data to be transmitted according to the attribute information, and transmits the advertisement data to the advertisement server. Requesting steps 2-4.

Subsequently, in the third step S3, the advertisement execution script and / or advertisement execution control receives advertisement data from the advertisement server through the idle transmission band of the client system and stores the advertisement data in the cache memory of the hard disk of the client system.

In the fourth step, when a user who uses the multi-browser on the client system selects a media file, a media browser is created in the multi-browser, and the internet broadcast and video content data selected by the user is transmitted and buffered from an internet broadcast or video content providing site server. The advertisement data is displayed in the media browser by the advertisement execution script and the advertisement execution control stored in the client system.

In the fifth step, when the advertisement display is finished, the advertisement execution result script is transmitted to the advertisement server, the buffered internet broadcast and video contents are displayed, various information and banner advertisements are displayed at the bottom of the media browser, and the user displays the video in the media browser. While watching, let's search other sites in the web browser area of the multi-browser.

In detail, the fifth step may include: a fifth step of generating a media browser area in the multi-browser upon request of the contents; Step 5-2 of loading advertisement data according to the advertisement list previously stored in the client system; Step 5-3 displaying advertisement data in a media browser area and receiving the content data from a content providing site at the same time; A fifth step of stopping or terminating the execution of the advertisement when the predetermined advertisement execution time elapses or when the buffering of the contents is completed or the predetermined number of advertisement data is completed, and displaying the video content selected by the user; A fifth step of recording log data of the displayed advertisement on the hard disk of the client system; The ad execution log data is transmitted to the ad server in step 5-6.

In step 5-2, if there is no advertisement data stored in the client system, the advertisement data is received from the advertisement server in a streaming manner and the advertisement is displayed, and the advertisement data is stored in the cache memory of the client system. .

The advertisement data list has information on advertisement data to be played. The information includes an exposure period, an exposure number, an exposure interval, and an exposure weight of an advertisement, and the advertisement data is played as much as the information contained in the advertisement data list. Advertisement data is automatically deleted from the client system.

In the present invention, the advertisement data includes one or more of two-dimensional (2D), three-dimensional (3D), or photographic image data, sound data, and text data. The log data includes information on the type of advertisement executed in the multi-browser of the client system, the advertisement start time, the advertisement execution time, whether or not the advertisement is clicked and the user information, the input by the user's mouse or keyboard or the voice input by the microphone while the advertisement is running. By at least one of the reaction information.

In the present invention, the video content includes a real-time Internet broadcast or on-demand Internet broadcast information provided in a streaming manner, and the advertisement is displayed before the display of the content, in the middle of the display, or after the display is terminated. Is displayed while accessing a particular site.

The advertisement may display a site corresponding to the advertisement in a web browser area of a multi-browser when a user of the client system clicks on the advertisement, and may interact with the client system using a mouse or keyboard input or a microphone voice input. ) Perform the function.

The upper right screen of FIG. 5 shows a screen in which a client accesses the Internet with a multi-browser according to the present invention and opens a specific web page. The upper left screen of FIG. 5 shows a video content of a user connecting to a specific Internet broadcasting site. The media browser generated by the multi-browser when selected. The lower left screen of FIG. 5 shows a screen displaying advertisement content stored in the cache memory of the client system in advance while the video content is buffered. The lower right screen of FIG. 5 shows a video buffered in the media browser when the advertisement ends. The screen displayed is shown.

As shown in FIG. 6, the present invention can provide a multi-browser function in which a media display window is separated from a multi-browser according to the present invention so that a user can continue to watch Internet broadcasting even when using a document editing software. have.

Hereinafter, an advertisement method using a multi-browser capable of simultaneously displaying a web page display window and an internet broadcast and video content display window according to the present invention will be described in detail with reference to a preferred embodiment. However, these embodiments are only for illustrating the present invention and the present invention is not limited thereto.

7A-C are diagrams showing data flow between a client system using a multi-browser, an advertisement server, a web server of an internet broadcasting site, a stream server for transmitting video content, and a server of a general site. The web area in the multi-browser shown in FIG. 7 is a web page displayed in the web area by the multi-browser, and the internet broadcasting site is composed of a web server and a stream server for transmitting a video.

The flow of data according to the embodiment is illustrated in FIG. 7C. Referring to FIG. 7C, first, when the multi-browser is started (a), the advertisement server is automatically connected to the advertisement server, and the advertisement server identifies the multi-browser user (b), and the user advertisement list and the user terminal cache memory recorded in the advertisement server DB are displayed. Check the list of advertisements (c), and further transmits the advertisement execution script and advertisement execution control, and advertisement data to be transmitted and stored in the user terminal (d, e). When the user selects (f) internet broadcast or video content in the multi-browser web display window (g), the multi-browser understands the nature of the content data, selects the video player to display, creates a media display window in the multi-browser, (h) Drive the selected video player. In addition to buffering (i) the data of the selected content in the stream server of the content providing site here, the advertisement data stored in the cache memory of the user terminal is displayed in the media browser by the advertisement list, the advertisement script, and the advertisement control. (j) When the advertisement ends, the advertisement execution result is transmitted to the advertisement server (m), and the buffered video content is displayed (l). From this point on, users can browse Internet broadcasts and video content (q), and browse third-party sites through the web display window of the multi-browser (o), where they can browse the web without being interrupted by watching videos. This is possible (r).

Referring to FIG. 7B, the advertisement method using the multi-browser according to another aspect of the present invention provides advertisement data when the user is connected to the Internet by driving the multi-browser according to the present invention or when searching the web using the multi-browser. Store the data in the data cache memory of the client system's hard disk, and when the user selects a media file, accesses a specific website, or uses the browser for a certain period of time (for example, 20 minutes), Data caching is used to display advertisement data that has been transmitted in advance and stored in the data cache memory of the client system's hard disk in the media browser area generated by the multi-browser.

Referring to FIG. 7B, first, when a multi-browser is started (a) is automatically connected to the ad server, the ad server requests the multi-browser user information (bc) to check (b) and transmits the advertisement data. Download (d) and store it in the cache memory of the client system (e). When the user selects an Internet broadcast or video content in the multi-browser web display window (f), the multi-browser selects a video player to display, creates a media display window in the multi-browser (g), and runs the selected video player to display the video. Display (h). In this process, the result of viewing the advertisement of the user may be transmitted to the advertisement server, and the user may be given a certain counter payment based on this (i). When a certain time elapses, the elapsed time is notified (j), and a media browser is generated to display advertisement data stored in the cache memory of the client system (k-l). When the advertisement ends, the advertisement execution result is transmitted to the advertisement server (m).

In another embodiment of the present invention, the advertisement method according to the present invention may insert an advertisement in the middle of displaying video content as shown in FIG. 7C. That is, in this embodiment, if a broadcast pause command is transmitted to the stream server in the middle of displaying the video (g), the stream server causes the media browser to pause the video transmission (h) and then displays the intermediate advertisement. After (i), the advertisement ends and video transmission is resumed (j). Even in this case, the client system transmits the intermediate advertisement progress result to the user management server.

In another embodiment of the present invention, the advertisement method according to the present invention is a media display window is automatically generated while staying at the site when the multi-browser user accesses a specific site by using the multi-browser, or the multi-browser for the predetermined time specified by the user. Will automatically create a media display window, display the pre-stored video ads sequentially, and if the user leaves the site or the ads are displayed a specified number of times, the multibrowser's media browser will disappear. While not inconvenient to use the Internet, effective video advertising is also possible on the Internet.

According to the present invention, by simultaneously displaying a video and a web page in one browser, the user can freely search the web while watching the video, thereby performing two tasks at the same time.

In addition, as soon as the user runs the multi-browser, the user can be immediately identified, and no matter what video file the user selects, a separate buffering time for displaying the advertisement data is unnecessary, and the advertisement is displayed at the buffering time of the video content. When the advertisement ends, the buffered video content is displayed, so that the user can watch the video content after viewing the advertisement without waiting for the buffering time.

Third, the advertiser can deliver a customized advertisement to the user at a desired number and interval regardless of the content of the video content, and can provide a high quality screen and visual effect by exposing the pre-stored advertisement. Such customized advertisements may be more targeted advertisements than general advertisements exposed to an unspecified number in the case of general TV advertisements, thereby doubling the effects of Internet advertisements.

Fourth, when a user accesses a specific site or uses a multi-browser for a certain time, a media browser is automatically generated and the advertisement stored in the user's terminal is displayed while the user is accessing the specific site, or for a predetermined time or a certain number of times. In addition, by simultaneously displaying a web page and a video advertisement in one browser, the video advertisement can be displayed regardless of the user's web page movement, thereby dramatically improving the effect of the Internet advertisement. In addition, the Internet broadcasting and video content providing site provides the video content as advertising revenue, and users can receive free or cheap pay video content or high-quality video content in exchange for watching the advertisement, so that the Internet broadcasting and video content providing site Can contribute to your profits.

Claims (16)

A web browser for connecting the home page and the user so that the user can receive and use web page data from a server of the Internet site; And a media browser to generate a video display window on a front portion of the web page when the video content is selected by the user to play the video content. A method of displaying video in a computer network having a plurality of clients connectable to one or more servers, the method comprising: A first step of causing the client to run the multi-browser to call the video server; A second step of sending, by the video server, the video display script and / or video display control to the client according to the previous step call; Creating a media browser in the multi-browser when the user using the multi-browser selects the media file; And displaying the video by the media browser and searching for another site in the web browser area of the multi-browser. The method of claim 2, wherein the video data is advertising or internet broadcasting. In advertising in a communication network having multiple clients connectable to one or more servers, A first step of causing a client to run a multi-browser to call an advertisement server; A second step of the advertisement server transmitting an advertisement execution script and / or advertisement execution control to the client and storing the advertisement execution script and / or advertisement execution control in a cache memory of the client; A third step of generating a media browser by the multi-browser of the client when the client using the multi-browser selects the video content while performing a web search; A fourth step of displaying advertisement data stored in the client cache memory through a video display window generated by a media browser on a front portion of the web page while the video content data selected by the client is transmitted and buffered from the server; And a fifth step of displaying the buffered video contents when the advertisement display is finished so that the user can watch the video and search other sites in the web browser area at the same time. The method of claim 4, wherein the method further comprises the step of authenticating the user of the multi-browser when the advertisement server is called by the first step. The method of claim 4, wherein the second step comprises: steps 2-1 of the advertisement execution control requesting a list of advertisement data from the advertisement server; Step 2-2 of receiving a list of advertisement data from the advertisement server; Storing the advertisement data list as a cookie or a separate file in a client system; The advertisement execution control queries the cookie or file for the attribute of the advertisement data, receives the attribute information about the advertisement data, determines the advertisement data to be transmitted according to the attribute information, and transmits the advertisement data to the advertisement server. Advertising method using a multi-browser characterized in that it comprises a request step 2-4. The method of claim 4, wherein the fifth step comprises: steps 5-1 of generating a media browser area in a multi-browser upon request of the content; Step 5-2 of loading advertisement data according to the advertisement list previously stored in the client system; Step 5-3 displaying advertisement data in a media browser area and receiving the content data from a content providing site at the same time; Step 5-4 of stopping or terminating the advertisement execution and displaying the video content selected by the user; A fifth step of recording log data of the displayed advertisement on a hard disk of the client terminal; And And a fifth step of transmitting the advertisement execution log data to the advertisement server. The video of claim 7, wherein the step 5-4 stops or terminates execution of an advertisement when a predetermined advertisement execution time elapses, buffering of the content is completed, or a predetermined number of advertisement data is completed. Advertising method using a multi-browser, characterized in that the process of displaying the content. The advertisement according to claim 6, wherein the advertisement data list has information on advertisement data to be played, and the information includes exposure period, exposure count, exposure interval, and exposure weight of the advertisement. Way. The multi-browser of claim 4, wherein the advertisement data further comprises the step of automatically deleting the advertisement data from the client system when the advertisement data is played as much as the information contained in the advertisement data list. Advertising method used. The method of claim 4, further comprising the step of displaying advertisement data stored in cache memory in a media browser area when a user accesses a specific web site or when the use of a multi-browser has elapsed. Advertising method using a multi-browser. The method of claim 4 wherein the method is Transmitting a broadcast pause command to a stream server while a moving image is displayed; The stream server causing the media browser to pause the video transmission; Displaying an intermediate advertisement; And The method of claim 1, further comprising terminating the display of the advertisement and resuming the transmission of the video. The method according to claim 4, wherein the method automatically generates a video display window while staying at the site when the user accesses a specific site by using the multi-browser, or automatically displays the media when the user uses the multi-browser for a predetermined period of time. The multi-browser further includes the step of generating a window, displaying pre-stored video advertisements sequentially, and causing the multi-browser's media browser to disappear when the user leaves the site or the advertisement is displayed a specified number of times. Advertising method used. An apparatus for performing advertisements over a communication network having a plurality of clients connectable to one or more servers, the apparatus comprising: A client system comprising a multibrowser and a cache memory; An advertisement server which constantly interacts with a multi-browser of the client system and provides advertisement contents and real-time information; A web server of a content providing site for transmitting web page data to a web browser area of a multi-browser; A third party stream server for transmitting the streaming media content selected by the user; A video display device using a multi-browser comprising a user management server including a user database and having a member management function. 15. The apparatus of claim 14, wherein the advertisement server further comprises: a control for downloading advertisement content; A script for driving the control; An application service provider (ASP) for generating files for use in the media player of the media browser; Video display device using a multi-browser characterized in that it comprises an advertisement list and advertisement data (310). A web browser function for connecting the home page and the user so that the user can receive and use web page data from a server of the Internet site; And A computer-readable recording medium having recorded thereon a computer program for realizing a media browser function for creating a video display window on a front portion of a web page when a video content is selected by a user.