KR20040076463A - Method for providing real-time service using code and method for providing CRM related the service - Google Patents

Abstract

PURPOSE: A method for offering a service in real-time using a code and a method for offering the statistical data for various kinds of services are provided to offer a user with the information such as the contents and the commerce of on/off-line related companies conveniently and easily in real-time, and generate/offer the statistical data for the services offered to the user. CONSTITUTION: The code inserted into an electric display medium and various kinds of off-line media is issued(S101). A user terminal transmits a code value by recognizing the code inserted into an electric display medium and various kinds of off-line media(S107). The online service related to the transmitted code is provided to the user terminal by searching the related resource corresponding to the code transmitted from the user terminal(S111).

Description

Method for providing real-time service using code and providing statistical data for various services {Method for providing real-time service using code and method for providing CRM related the service}

The present invention relates to a method of providing various services such as wired / wireless contents and mobile commerce in real time using a code, and a method of generating and providing statistical data for various services.

Due to the wide spread of wireless mobile communication devices and the development of wireless communication technology, the number of people who use the wireless internet has been increasing in recent years, and the desire for using the wireless internet in real life is increasingly due to the development of various contents and the improvement of the service quality. It's getting higher.

In addition, the number of online and offline operators who want to provide various contents using the wireless Internet is increasing. In the future, the provision of various services using the wireless Internet will further promote the activation of the wireless internet market.

This is due to the widespread use of wireless mobile phones and the growing population of wireless Internet access using PCs, PDAs, and the like. Increasingly, there is a growing trend in various fields such as sports, shopping, and the like, and thus, the desire for more universal and easily accessible various contents providing services using the existing wireless Internet is increasing for both users and providers.

However, there are still many problems in that the wireless Internet service is easily accessible to anyone, and there are many problems in that the user can use the information and content that the user wants at any time and anywhere without real limitations.

In fact, according to various statistics, the reason for not using the wireless Internet service is not felt the need, expensive usage fee, difficulty in using the method, and the reason that it is not as universal and convenient as the wired Internet. In other words, the lack of development of various contents to make the user feel the need, the difficulty of the wireless Internet navigation and services that can easily access the desired content at once can be said to be an important problem.

For example, if you want to execute a movie ticket reservation by accessing the wireless Internet using a mobile phone, you need to input at least 10 different keys, and the connection time is relatively long, resulting in a burden on the fee.

In addition, according to a Nielson Norman Group survey, the most unsatisfactory aspect of using the Wireless Application Protocol (WAP) is that most of the users cited the difficulty of navigation.

An object of the present invention is to provide a real-time service providing method using a code to solve the above problems.

That is, the present invention uses the terminal equipped with the camera and various barcode technologies to solve the above problems and various inconveniences in using the wireless Internet. It is intended to provide a method of providing in real time more easily and conveniently, and generating statistical data for various services provided to a user and providing the same to a service provider and an advertiser.

1 is a flow chart sequentially showing a method of providing a real-time service, such as online content using a code according to an embodiment of the present invention.

2 is a diagram illustrating a code issuance and printing process inserted into a newspaper article according to an embodiment of the present invention.

3 is a diagram illustrating code recognition and a corresponding service provided through the terminal of a user according to an embodiment of the present invention.

4 is a diagram sequentially illustrating a content providing process through code recognition on a system;

5 illustrates a platform structure of a telecommunication company system according to an embodiment of the present invention.

Real-time service providing method using a code according to the present invention for achieving the above object, the code insertion step of inserting code values, such as code images and / or numbers, letters, etc. in the electrical display medium and various off-line media, electrical display medium and Code recognition step of recognizing codes inserted in various offline media in the user terminal, code transmission step of receiving the code recognized by the user terminal from a communication company providing a communication service using a wired or wireless communication network, code transmitted from the user terminal And a service providing step of searching for a related resource corresponding to and providing various services related to the transmitted code to a user terminal.

In addition, the real-time service providing method using a code according to the present invention, the database of the user's response and related information related to the service provided in the service providing step, and generating a variety of statistical data to provide to the service provider and the advertiser side Characterized in that the configuration.

In addition, the real-time service providing method using the code according to the present invention, the database of the user's response and related information related to the service provided in the service providing step, generating a variety of user-specific data to provide to the service provider and advertiser side Characterized in that further comprises.

Hereinafter, with reference to the accompanying drawings will be described in more detail a real-time service providing method using the code of the present invention.

1 is a flowchart illustrating a method for providing a real-time service such as online contents using various codes according to an embodiment of the present invention.

The process of requesting and providing a service illustrated in FIG. 1 is performed between a user terminal provided with a service of a communication company center and a online and offline affiliated company module to provide a service to a user through the communication company.

First, the telecommunication company issues codes to offline affiliates and online affiliates (S101).

Code issuing process according to the invention, the content registration step of registering the content to be provided by the online affiliate in the database, the code value issuing step for issuing the code value to be connected to the content and the code value and content issued in the code value issuing step And a database registration step of registering resources such as the database.

The code issuing process is different depending on the business model. Details related to code issuance will be described in more detail below.

The issued code is inserted into an electrical display medium and various offline media (S103).

A process of inserting a code into an offline medium according to an embodiment of the present invention will be described. When the code value and the selected content issued in the code issuing step (S101) are transmitted to the database, the database registers the code value and the resource corresponding to the selected content in the database, and the code value is transmitted back to the online / offline affiliate company for the code. The code register is transmitted to a code register, and the code register transmits the code value to the encoder. The encoder generates code images by encoding the code values, which are inserted in various offline media such as newspaper pages. In the above-mentioned offline media, various publications such as newspapers and magazines, advertisements for various advertisements such as subway or outdoor advertisements, various guide letters such as pamphlets, giro paper, product wrapping paper, and product surface codes are printed so that users can easily obtain codes. Anything you can include.

According to another embodiment of the present invention, a medium into which the code is inserted and the user can obtain the code may be an electric display medium such as an LCD, a CRT, a mobile phone or a liquid crystal of various electronic devices. For example, a user may obtain a real-time service using a code provided by the present invention by acquiring the code imprinted on the web on his terminal through an electronic display medium while surfing the web.

The user recognizes a code image and / or code values such as letters and numbers printed on the electronic display medium or various off-line media to his terminal (S105).

The user can recognize the codes printed on the electrical display medium or various offline media by using image reading means such as a web camera and an optical scanner provided in his terminal, or directly inputting code values using a keypad. Can be.

In the case of image recognition, the code recognized by the user terminal is extracted through the decoding process and then transmitted to the communication company server through the wired / wireless communication network (S107). If the code recognized by the user terminal is directly recognized by the code value input method, the decoding process is skipped and immediately transmitted to the communication service provider system.

The telecommunication company system provides a user with information such as content corresponding to a code value transmitted from the user, and records and manages a log related to the user and affiliates. The structure of a more detailed carrier company system will be described later in the relevant section.

The communication company system searches for resources and other related information such as a URL corresponding to a code value transmitted from the user terminal (S109).

The real-time service such as related content is provided to the user terminal through the information retrieved from the communication company system (S109).

That is, the information corresponding to the code value is searched in the database (S109), and the resource or related information such as the searched URL is retransmitted to the user terminal in the telecommunication company system, and the resource provided from the telecommunication company system in the user terminal. Through the information of the desired service can be provided by directly requesting the relevant online affiliates and offline affiliates or can be provided in the communication company system.

Furthermore, the user's response to the service provided to the user and other data are statistically processed or managed as user-specific data to generate various statistical data (S113).

The statistical data is managed in a database, and statistical data and user data for various services are provided to the advertiser or service provider as marketing utilization data and other analysis data (S121).

The statistical data generation (S113) and providing the statistical data (S121) is made in the CRM module and the log database (Log DB) of the components on the communication company system.

The CRM module performs various CRM using the User Log and demographic data. The CRM module is a module that additionally implements a function of creating various statistical data on usage status for each user and providing the same to a marketing operator to use the data as various indicators and data. In addition, statistical processing may be performed through a post-action of requesting and analyzing the user's log record information for a predetermined period of time using the log database (Log DB).

Hereinafter, the code issuance and code recognition process according to an embodiment of the present invention will be described in more detail with reference to FIGS. 2 and 3.

Code issuance

2 is a diagram illustrating a code issuance and printing process inserted into a newspaper article according to an embodiment of the present invention.

The feature of code issuance shown in Figure 2 is to pre-register a variety of content of the online affiliates in advance when inserting the code automatically when editing the relevant article, it is easy to insert the code and connect the related content using a simple web-based interface It is possible.

As shown in FIG. 2, the code issuance and code insertion register the search keywords and the corresponding URLs for various contents in the online company 211 in advance in the communication service provider system 213 (S201).

The offline affiliated company requests a search for related content to the search box using the web interface 215 (S203).

The communication company system 213 retrieves a search keyword related to the content registered by the online affiliate company and the corresponding URL and outputs a searched content list (S205).

The web interface 215 selects content from the output content list and automatically generates a corresponding code (S207).

The generated code is imaged and inserted into a code by the typesetting software and then edited and printed on various pages 219 (S209).

The code issuing process is an embodiment of the present invention, and the present invention is not limited to printing codes on newspaper pages. In addition, various offline media such as magazines, advertisements, catalogs, product wrapping papers, product surfaces, and LCDs may be used. The present invention can be applied to all electrical display media such as CRT, liquid crystal, and the like.

Code recognition

3 is a diagram illustrating code recognition and a corresponding service provided through the terminal of a user according to an embodiment of the present invention.

The user terminal used in the present invention generally refers to a device capable of inputting a code and accessible to a network. Preferably, it is portable and has a display device capable of displaying a barcode on a terminal, and refers to a network interface unit.

Furthermore, the user terminal of the present invention is a concept that a user is portable and includes both a wireless mobile communication function and an information processing function. Representative examples include a portable telephone, a PDA, a PC, a portable computer equipped with a wireless LAN, and the like, and may include all other devices capable of a communication function and an information processing function.

3 illustrates a mode of recognizing a code using a camera provided in a user terminal.

The user performs a menu, input switching, etc. by operating a camera menu or a hot key of the terminal. The current recognition mode and the current zoom magnification are displayed on the liquid crystal display unit of the user's terminal, and the zoom code of the menu is selected to capture the code image appropriately.

According to one embodiment of the invention, the user recognizes the icon printed on the newspaper article as a user terminal (S301). The icon refers to a coded pattern. In the present embodiment, a more advanced bar code among bar codes will be described as an example.

If the icon is recognized, the code value of the icon is transmitted using a wired or wireless communication network (S305).

The user receives the page of the character or ringtone in the code to the user terminal to load the page on the screen of the terminal (S311).

According to another embodiment of the present invention, the user recognizes the barcode printed on the product as the user terminal (S303).

When the barcode is recognized, the code value of the barcode is transmitted using a wired or wireless communication network (S307).

The user receives the page of the product corresponding to the code to the user terminal to load the page on the screen of the terminal (S313).

Hereinafter, a process of receiving a content service through the code issuance and recognition will be described in more detail.

4 is a diagram sequentially illustrating a content providing process through code recognition according to an embodiment of the present invention on a system.

According to an embodiment of the present invention, the user recognizes an image using various code images imprinted on an object using a code image obtaining means such as a camera (S401).

The code value of the code image recognized through the above process by the decoder of the user terminal is decoded to extract the code value (S403).

The extracted code value is transmitted to the switching gateway of the telecommunication company system through the interface module of the terminal (S405). The information transmitted at this time is information about a user, a code value, a carrier ID, and the like.

The switching gateway detects the carrier ID among the received information and transmits the information to the platform of the corresponding carrier (S407). The information is transmitted to a database in the platform system of the corresponding carrier.

The database is interlocked with a log database and stores log records in the log database (S409).

Log is a record of the operation of the database and modules of the system, changes in the system status, switch selection, I / O devices, data entered from the control table, and the status or cause of system shutdown. This is automatically recorded and stored in the log database on your computer or system. In addition, when a transaction updates a value in the database, the log records the value before and after the update and the start, completion, and withdrawal of the transaction.

The information recorded in the log database may be specifically user, code, resource information, and the like.

After logging the system connection and some changes in the system status, the database returns a content resource mapped to the transmitted code value to the gateway (S411).

The gateway retransmits the resources transmitted from the database to the interface module of the user terminal (S413).

The interface module of the user terminal transfers the received resource to the mobile platform of the user terminal (S415).

The mobile platform of the user terminal transmits the resource received from the interface module to an online affiliate company and requests content corresponding to the received resource (S417).

The online affiliate transmits the content of the request of the user to the user terminal (S425).

Through this process, the user can be provided with the desired contents using the code image.

Code used in the present invention

5 illustrates various code images used in the present invention.

The code of the present invention may be a conventional one-dimensional (501) and two-dimensional code PDF-417 code 503, QR code 505, Data Matrix (507) and the like can be used.

Currently used barcodes are mainly one-dimensional barcodes, which can express only simple information. The first code of the code shown in Fig. 1 shows a one-dimensional bar code 101. The one-dimensional barcode 101 is one-dimensionally arranged by combining white bars and black bars having different thicknesses, and may represent alphabets, numbers, special characters, and the like as data. In addition, one-dimensional codes include UPC (Universal Product Code), EAN (European Article Numbering), code 39, Interleaved 2 of 5, code 93, code 128, Plessey code, code 11, and Standard 2 of 5 code.

The two-dimensional barcode refers to a form in which data is arranged in a horizontal axis (X direction) and a vertical axis (Y direction) to be flattened. Compared to the one-dimensional barcode 101 that represents only alphabets, numbers, and limited characters as data, the two-dimensional barcode that can represent Korean, Chinese, and pictures can not be compared with the one-dimensional barcode 101 even in the capacity of data. It also shows superior functions in.

Typical two-dimensional barcodes include PDF-417 code 503, QR code 505, Data Matrix 507, and the like.

In addition to the one-dimensional and two-dimensional barcodes, coded patterns 507, error correction functions, error correction codes 509, color codes (not shown), and the like, which have further improved data capacity, may be used in the present invention.

The coded pattern 507 has a circular structure in which each symbol of the pattern has a code value, and each symbol is located in a two-dimensional lattice structure, and the code value is determined according to the size of the symbol. Have The content of the coded pattern is disclosed in Korean Patent Application No. 2000-0085811 published by the applicant of the present invention.

The error correction code 509 further improves the error correction function and the data capacity. The code includes a FINDING PATTERN area for separating code areas from the entire image, a data area from the entire code, and a data area as shown in FIG. And a TIMING PATTERN region for locating each cell CELL, and a data region into which various data and decoding information of the data itself are input.

system

6 is a diagram illustrating a platform structure of a telecommunication company system according to an embodiment of the present invention.

The platform structure of the service provider system includes a database (Switching DB) 601, a database management module (Admin Tool) 603, a log database (Log DB) 605, a user billing module 607, and a CRM module 609. And a contents index database 611.

The switching DB 601 is a database in which various resources such as code values, contents, and URLs are connected and stored. The data fields include resources such as code values, URLs, and various addresses. The database (Switching DB) 601 may be operated in conjunction with a gateway (not shown) of a separate operating agency platform.

The database management module 603 manages the distributed switching DB 601.

A log database (Log DB) 605 records and stores the usage status of the database (Switching DB) 601 and the like. The data field may be a usage time, a user, a code, and various resource information.

The user billing module 607 performs a function of calculating a user fee for a predetermined period of time by using a user's log. The settlement module 607 may be operated in conjunction with the charging system (not shown) of the present invention.

The CRM module 609 performs various CRMs using a user log and demographic data. CRM (Customer Relationship Management) is a term referring to a methodology or software necessary for a company to manage customer relationships. It is a customer-oriented management technique that indexes customer's purchase-related behavior by analyzing and converting information data about current and future prospects into marketing information, and then develops, realizes, and modifies the marketing program. In other words, the CRM module is a module that additionally implements a function of making various statistical data on usage status for each user and providing the same to a marketing operator by using the same to provide various indicators and data.

The Contents Index DB 611 is a database that provides an offline affiliate to select content to be linked to the code by providing searchable all contents that can be linked to the code. According to a communication service provider, if an existing web database has already been established, it can be used as the contents index database 611. In this case, there is no need to construct a separate database. The content index database field may be various resources such as a title, description, URL, summary information, and preview information. The preview information in the field is a summary of brief preview information that can be checked before selecting a picture, ringtone, picture, or video.

Example

Hereinafter, various embodiments of the real-time service according to the present invention will be described.

1. Mobile ad package service that leads to the page by recognizing code on offline advertisement

When code is inserted into a page, an article on a web, a TV, an advertisement, a catalog, or the product itself, the user makes a request for code recognition and service provision described above.

This allows the user to access the event page on their own to reduce the relative rejection and to use new and interesting advertising services. In addition, advertisers will be able to realize a total campaign linked to other media. Mobile advertisers can secure new scalable advertising products.

When the provided service is a wired or wireless content such as a video, music, photo, broadcast, etc., the user may be provided with the content service by merely recognizing a barcode in real time without restriction of place or time with his terminal.

In addition, when the service provided is product information, price information, price comparison information, and mobile e-commerce information related to the code, the user requests a real-time product purchase using a user terminal, and performs authentication and payment for the product purchase request. By recognizing a barcode in real time without restriction of electronic payment time and place, the mobile commerce service as described above can be provided.

In addition, when the provided service is an event service such as a prize entry, a user who has received the event service may check whether the provided event service is won in real time.

In addition, when the provided service is an electronic coupon for discount coupons such as purchase of goods related to the code and various performances, the user who has received the electronic coupon can use the predetermined period by storing the provided electronic coupon in his terminal. Do.

In addition, when the provided service is a predetermined point accumulation, such as a cashback, the user may be provided with the point accumulation service by recognizing a related barcode on his terminal.

In addition, in the above embodiment, when the request of the user corresponds to a code that the user selects and requests for a service, the user may give a prize to the user in real time, and the user may request his / her request in any order in real time. It is also possible to provide online lottery services that know whether it is applicable in real time.

In various embodiments of the present invention, a survey page for providing a service may be inserted at an initial stage or a final stage of service provision, and various surveys and marketing related surveys may be conducted from a user. The survey service may be provided as a separate service and may be prescribed. The user's participation may be increased by providing a cashback or lottery function.

In addition, the user's reaction and related information related to the provided service may be databased, and various statistical data may be generated and provided to the service provider and the advertiser, and the statistical data provided to the service provider and the advertiser may be provided. Demographic data such as age or gender, location data such as where the user obtained the code, time data such as when the user obtained the code, offline media data that the user obtained the code, or real-time services provided to the user Various information, such as user behavior data related to the user's response to, can be provided.

In addition to the statistical data, in some cases, various data for each user may also be generated and provided to the service provider and the advertiser.

According to the present invention, the user can simply receive a barcode on his or her terminal to receive various online services in real time without restriction of time and place, and the service provider and the advertiser side are related to the actions and reactions of the user who received the service. Various statistical data can be provided.

In addition, the advertiser side has the effect that the overall advertising associated with other media is possible.

Claims (16)

An online affiliate module that provides services, such as online contents, an offline affiliate module that provides a user with a code related to the service provided by the online affiliate module in an electrical display medium and various offline media and uses the code inserted in the offline medium. In the service providing method provided by a service provider service system having a platform system capable of providing a real-time online service linked to the user terminal to receive a variety of real-time services provided by the online affiliate module A code issuing step for issuing codes to be inserted into the electrical display medium and various offline media, A code value transmission step of receiving a code value by recognizing a code inserted in the electrical display medium and various offline media in a user terminal, And a service providing step of searching for a related resource corresponding to a code transmitted from the user terminal and providing various online services related to the transmitted code to the user terminal. A code insertion step of inserting code images and / or code values such as numbers and letters into electrical display media and various off-line media, A code recognizing step of recognizing a code inserted in the electrical display medium and various offline media in a user terminal; A code transmission step of receiving a code recognized by the user terminal from a communication company providing a communication service using a wired or wireless communication network, And a service providing step of searching for a related resource corresponding to a code transmitted from the user terminal and providing various services related to the transmitted code to the user terminal. The method according to claim 1 or 2, The electronic display medium and various offline media into which the code is inserted in the code insertion process are any one of LCD, CRT, liquid crystal and newspaper, magazine, advertisement, catalog, product wrapping paper, and product surface. How to provide real time service. The method according to claim 1 or 2, The code recognition process is a method of providing a real-time service using a code, characterized in that to directly input the image recognition means of the user terminal and / or code values, such as numbers, characters. The method of claim 4, wherein The user terminal is a mobile phone, PC, PDA, any one of the real-time service providing method using a code. The method according to claim 1 or 2, The service providing step transmits resources of an online affiliated company related to the electronic display medium and various off-line media issued with the code from the telecommunication company server to the user's terminal, and uses the resources of the online affiliated company transmitted from the user terminal. Requesting the service provider to the online affiliate, and providing a real-time service corresponding to the service request of the user directly from the online affiliate to the user terminal. The method according to claim 1 or 2, The service provided in the service providing step is a real-time service providing method using a code, characterized in that the wired or wireless content such as video, music, photos, broadcasts. The method according to claim 1 or 2, The service provided in the service providing step may be product information, price information, price comparison information, and mobile electronic commerce information related to the code. A product purchase request step of requesting a real-time product purchase using the user terminal by a user who has received a service through the service providing step; The method for providing a real-time service using a code, characterized in that for providing a mobile commerce service further comprising the electronic payment step of performing the authentication and payment for the product purchase request. The method according to claim 1 or 2, The service provided in the service providing step is characterized in that the event service, such as prize entries, The user provided with the event service is a real-time service providing method using a code that can check in real time whether the event event provided. The method according to claim 1 or 2, The service provided in the service providing step is characterized in that the electronic coupon for discount coupons, such as product purchases and various performances associated with the code, The user receiving the electronic coupon is a real-time service providing method using a code, characterized in that the user can store the provided electronic coupon in a terminal for a predetermined period of time. The method according to claim 1 or 2, The service provided in the service providing step is a real-time service providing method using a code, characterized in that the earning a predetermined point, such as cash back. The method according to claim 1 or 2, With respect to the code selected by the user for the service, if the user's request corresponds to a random order, the user is given a prize and the user can know in real time whether his request corresponds to any order. Real-time service providing method using a code, characterized in that to further provide a lottery service. The method according to claim 1 or 2, A method of providing a real-time service using a code further comprising a step of databaseing a user's response and related information related to a service provided in the service providing step, and generating various statistical data to a service provider and an advertiser. The method of claim 13, The statistical data provided to the service provider and the advertiser side includes demographic data such as the age or gender of the user, location data such as the location where the user obtained the code, time data such as the time the user obtained the code, Method of providing a real-time service using a code, characterized in that any one of the acquired electronic display medium and various offline media data, or user behavior data related to the user's response to the real-time service provided to the user. The method according to claim 1 or 2, A method of providing a real-time service using a code further comprising the step of databaseing a user's response and related information related to a service provided in the service providing step, and generating various data for each user and providing the data to a service provider and an advertiser. The method according to claim 1 or 2, The service providing step is a real-time service providing method using a code further comprises a survey step for the provided service.