KR100831062B1 - System and method for personalized service - Google Patents

Abstract

A system and a method for providing a customized service are provided to offer preferred or useful information to a user by providing the information selected according to relation between a personal feature code and an information feature code, and enable the user to select/use an integrated customized information channel and a customized AD(ADvertisement) channel based on reliability of the user. A service provision server(100) selects customized information to be provided to a user among a selected information pool according to relation between a personal feature code and an information feature code. Main and linked terminal(300,400) receive the selected customized information from the service provision server. The personal feature code includes a benefit code corresponding to a user feature related to benefits received from enterprises and a type code related to information patterns. The pattern code includes mental habit, learning attitude, and learning ability development codes, a religion strengthening code, a healthcare code, a financial technology code, a leisure code, a necessary living information code, a discount code, a sponsor code and a customized AD code.

Description

System and method for personalized service

1 is a view showing a personalized service system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized service system shown in FIG. 1.

3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized service system shown in FIG. 1.

4 is a diagram showing a personalized service method according to an embodiment of the present invention.

The present invention relates to a system and method for providing information such as content or advertisement, and more particularly, to a system and method for providing a personalized service.

The information service and marketing service according to the prior art have a problem that the information service is performed mainly by the information provider rather than the user. For example, when accessing the homepage of A company that provides health related information through a user web terminal, the information that A thinks is important is located on the homepage. Therefore, in order to find the information that the user needs, the user must move to another page linked to the homepage or to another page linked to the other page, which takes the user's time or exhausts the user. . In addition, the information service and marketing service according to the prior art do not effectively deliver information to a person who uses the value of information provided by the information provider.

Accordingly, an aspect of the present invention is to solve the above problems, and to provide a personalized service system and method in which a user may provide information to a user that is preferred or useful to the user.

In addition, the technical problem to be achieved by the present invention is a complex information channel (medium, important expenditure, site, membership, advertising) and mental model channel (object recognition relationship, decision relationship, memory relationship, etc.) forming the overall life of the user It is to provide personalized service system and method that can be provided on the basis of long-term trust formation in simple, convenient and important value order by thorough integrated personalization.

Another technical problem to be solved by the present invention is to provide a personalized service system and method for allowing a personalized service to be provided to a user who is likely to utilize information from an information provider (eg, a content provider or an advertising provider). will be.

As a technical means for achieving the above object, the first aspect of the present invention provides to the user according to the correlation between the personal characteristic code corresponding to the characteristics of the user and the information characteristic code corresponding to the characteristics of each of the information. A service providing server for selecting personalized information to be information; And a user terminal receiving the selected personalization information.

Preferably, the service providing server selects the personalized information from the information included in the information pool selected by the user according to the correlation.

Preferably, the personal characteristic code includes a benefit code corresponding to the characteristics of the user associated with the benefits provided by the user from the companies.

Preferably, the personal property code includes a type code associated with the types of information. For example, the type code is mental habits development code, learning attitude development code, learning ability development code, faith reinforcement code, health care code, re-tech code, leisure utilization code, life essential information code, discount benefit code, corporate support code and personalized code At least one of the advertisement code. In one example, the type code may be set by the user. For example, the type code may be changed according to the degree of response of the user to the provided information.

Preferably, the personal characteristic code includes a delivery code corresponding to the characteristic of the user associated with the transfer of information.

For example, the personal characteristic code has a separate value for each time, location or user terminal.

Preferably, the service providing server selects the information to be used for the correlation calculation according to the offline code information provided from the user terminal or an additional terminal.

Preferably, the service providing server selects the information to be used in the correlation calculation according to the online code information provided from the user terminal or an additional terminal.

Preferably, the service providing server operates according to a personalization code set by the user, wherein the personalization code includes setting information for at least one of an information pool, a personalized information providing condition, and a personalized information providing terminal. . In one example, the service providing server uses the information included in the information pool in the correlation calculation. For example, the service providing server provides the personalized information to the user terminal when the personalized information providing condition is satisfied. For example, the service providing server provides the personalized information to the user terminal corresponding to the personalized information providing terminal. For example, the personal setting code is set according to offline code information provided from the user terminal or an additional terminal. For example, the information pool used by the service providing server may include a basic transfer attribute, an on-off interlock transfer attribute, an oblivion management transfer attribute, an 8020 law transfer attribute, a deterioration value lower transfer attribute, an increase value transfer attribute, and a transfer capability enhancement attribute. It is configured according to the delivery scenario using at least one of the knowledge transfer properties.

Preferably, the service providing server is a personalization code set by the user-the personalization code is a personal menu code, delivery trust code, main interlocking terminal code, main use place code, delivery field restriction code, delivery time limit code and It includes the configuration information for at least one of the limit code.

Preferably, the information comprises an advertisement.

The second aspect of the present invention is (a) the service providing server is information to be provided to the user according to the degree of correlation between the personal characteristic code corresponding to the characteristic of the user and the information characteristic code corresponding to the characteristic of each of the information. Selecting personalized information; And (b) delivering the selected personalized information to the user's terminal.

Preferably, in the step (a), the service providing server selects the personalized information according to the correlation among the information included in the information pool selected by the user.

Preferably, in the step (b), the selected personalized information is selected according to at least one of personal menu delivery, offline personalization delivery, interlocking personalization delivery, reservation personalization delivery, storage personalization delivery and advertisement personalization delivery. Delivered to the user's terminal.

Preferably, the personal characteristic code includes a benefit code corresponding to the characteristics of the user associated with the benefits provided from companies.

Advantageously, said personal characteristic code comprises a type code corresponding to a characteristic of said user associated with information types. For example, the type code is mental habits development code, learning attitude development code, learning ability development code, faith reinforcement code, health care code, re-tech code, leisure utilization code, life essential information code, discount benefit code, corporate support code and personalized code At least one of the ad code. In one example, the type code may be set by the user. For example, the type code may be changed according to the degree of response of the user to the provided information.

Preferably, the personal characteristic code includes a delivery code corresponding to the characteristic of the user associated with the transfer of information.

For example, the personal characteristic code has a separate value for each terminal used in time, location or step (b).

In one example, the personalized service method further comprises the step of (c) selecting the information to be used for the correlation calculation of the step (a) according to the offline code information provided from the user's terminal or an additional terminal.

In one example, the personalized service method further comprises the step of: (c) selecting the information to be used in the correlation calculation of step (a) according to the online code information provided from the user's terminal or an additional terminal.

For example, the personalized service method includes the steps of (c) setting a personalization code, wherein the personalization code includes setting information for at least one of an information pool, a personalized information provision condition, and a personalized information provision terminal. It includes more. In one example, the method further includes selecting (d) the set information pool as the information to be used in the correlation calculation of the step (a). For example, step (b) is performed only when the condition for providing the personalized information is satisfied. For example, in the step (b), the personalized information is provided to the user terminal corresponding to the personalized information providing terminal. For example, the personal setting code is set according to offline code information provided from the user terminal or an additional terminal. For example, the information pool may include at least one of a basic transfer attribute, an on-off interlock transfer attribute, an oblivion management transfer attribute, an 8020 rule transfer attribute, a deterioration value lower transfer attribute, an increase value transfer attribute, a strengthening practical transfer attribute, and a knowledge transfer attribute. It is configured according to the delivery scenario using any one of the delivery attributes.

For example, the personalized service method is (c) personalization code-the personalization code is a personal menu code, delivery trust code, main interlocking terminal code, main use place code, delivery field restriction code, delivery time limit code and limit And including setting information for at least one of the restriction codes.

Advantageously, said information comprises an advertisement and said personalized information comprises a personalized advertisement. For example, in providing the personalized advertisement corresponding to the keyword search, the personalized advertisement is provided in the order of high association with the information characteristic code of the advertisement and the personal characteristic code of the user. For example, in providing the personalized advertisement, the advertisement fee is differentially applied according to the individual utilization responsiveness of the individuals who have received the personalized advertisement. For example, in providing the personalized advertisement, the advertisement fee is differentially applied for each phrase or expression used in the headline title.

For example, the personalized service method may include (c) at least one of a main terminal carried by the user and an interlocking terminal located at a main use place of the user, wherein the main terminal and the interlocking terminal have the personalized information. For interworking of the corresponding terminal, the method further includes linking and registering the MAC address of the wireless transceiver connected to the main terminal and the MAC address of the interworking terminal at the main utilization place.

The information service and marketing service by the prior art are made separately for each detailed company, and in order to increase profits, it is mainly made of knowledge tailoring, convenience fitting, time fitting, and stimulus tailoring. It is difficult to get out of the framework of public information and environment, non-purpose information-oriented, non-recommended information of parents, etc.). In this design, we provide the personalized one-stop channel by linking the most habit-friendly media for each user, and provide 24-hour integrated personalized delivery for the long-term trust satisfaction center, emotional and competitive center, and parents' recommended information center. Application of scenario propagation attributes to information pools provided to individuals for effective management.

Preferably, the various information pools used in the personalized service is a delivery scenario using at least one of the basic propagation attributes, on-off interlocking propagation attributes, oblivion management propagation attributes, 8020 law propagation attributes, and knowledge transfer attributes. It is configured according to.

Preferably, the various information pools used in the personalized service are configured according to a delivery scenario using at least one of the deterioration value lowering propagation attribute, the enhancement value raising propagation attribute, and the practice power enhancing propagation attribute.

In addition, in one aspect of the present invention, to solve the above technical problem is solved by applying three personalized integrated management system of personalized integration for each individual.

First of all, with on / off integrated infrastructure management system, we provide personal menus for all media (mobile phones, PCs, IPTV, newspapers, books, etc.) on and off. It is a system that enables users to interoperate with mobile phones. Next, it is an integrated personalized management system that sets up and utilizes one-stop integrated channels that can provide long-term trust satisfaction for each individual. Select and use the information pool (customized delivery personalization tool divided into the propensity and interest type according to the reference model classification by detail index area) and the free information pool. Will be. In addition, it will be used by setting the level of use of personalized advertising to receive in return for benefits. Next, it is a system that integrates and manages the mental model for each individual management object and recognition object for 24 hours, focusing on personality and competitiveness. Subject-specific mental models are extinguished or distorted by oblivion or false mental habits, and are created with new perceptions.In order to maintain a good mental model for each individual, personalized oblivion management and 8020 law It is a system that integrates and manages 20% of good mental habits that produce 80% effect by using information pool.

Therefore, the service portal according to one aspect of the present invention can easily secure the consumer for the whole generation, from children to the elderly, and also by easily cooperating with many companies corresponding to all areas including on and off more broad benefits to the consumer And personalization can be provided. In addition, the service portal easily obtains valuable personalized information about the large scale of the entire life of the individual, enabling the sharing of valuable personalized information to companies affiliated with the portal, and accurate and probable product sales or marketing to affiliates. It provides an integrated marketing channel that delivers directly to high customers.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, embodiments of the present invention may be modified in various forms, the scope of the present invention should not be construed in a way that is limited by the embodiments described below. Embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art.

1 is a view showing a personalized service system according to an embodiment of the present invention. Referring to FIG. 1, the personalized service system includes a service providing server 100, a web server 200, a main terminal 300, an interworking terminal 400, and a communication network 500.

The service providing server 100 is also referred to as personalized advertisement (personalized advertisement if the information is an advertisement), which is information (which may include advertisements) to be provided to the user according to the correlation between the personal characteristic code and the information characteristic code. Select a function. The personal characteristic code is a code corresponding to the characteristic of the user, and the information characteristic code is a code corresponding to the characteristic of the information provided by the information provider. A simple example of an individual characteristic code, an information characteristic code, and a correlation is expressed in Equation 1 below. Personal characteristic code, information characteristic code, and correlation will be described later in detail.

Disease related personal code:

[Hypertension, diabetes, atopy, asthma, cancer, obesity] = [1 0 1 1 0 0]

Illness Information:

[Hypertension, diabetes, atopy, asthma, cancer, obesity] = [0 0 1 1 1 0]

Correlation = [1 0 1 1 0 0] ^T · [0 0 1 1 1 0] = 2

In the above equation, hypertension, diabetes, atopy, asthma, cancer and obesity are components of the personal code or information code, 1 0 1 1 0 0 is the value of the personal code, 0 0 1 1 1 0 is information The value of the property code, [] ^T means the transpose matrix of [], and * means the dot product.

The service providing server 100 may select information (information pool) to be used for the correlation calculation according to a personal setting code (particularly, an information pool or personal menu set in the personal setting code), an offline code, or an online code. Personalization code, offline code or online code will be described later in detail.

The service providing server 100 provides personalized information according to a personal setting code (particularly, a personal information providing condition and a terminal set in the personal setting code). More specifically, the service providing server 100 delivers the personalized information to the personalized information providing terminal when the personalized information providing condition is satisfied.

The web server 200 receives information related to offline code, online code, personal setting code or type code (a type of personal characteristic code) from the main terminal 300 or the interlocking terminal 400, and provides the received information. Performs a function of transmitting to the server 100. In addition, the web server 200 performs a function of delivering the personalized information provided from the service providing server 100 to the main terminal 300 or the companion terminal 400. When an agent program (not shown) is mounted on the main terminal 300 or the companion terminal 400, the web server 200 may be omitted. In this case, the agent program provides the information related to the offline code, the online code, the personal setting code or the type code to the service providing server 100 and receives personalized information from the service providing server 100.

The main terminal 300 or the companion terminal 400 receives the personalized information selected by the service providing server 100. The main terminal 300 or the interlocking terminal 400 receives information related to an offline code, an online code, a personal setting code or a type code, and receives the input information via the web server 200 or the web server 200. It passes directly to the service providing server 100 without passing through. The main terminal 300 is a terminal mainly possessed by the user, and the companion terminal 400 is a terminal which is not possessed by the user. The main terminal 300 may be, for example, a mobile phone, a personal digital assistant (PDA), a smartphone or a notebook. The companion terminal 400 may be, for example, a personal computer (PC) or an internet protocol television (IPTV).

The communication network 500 may be, for example, a wired internet network or a wireless internet network. The service providing server 100, the web server 200, the main terminal 300, and the companion terminal 400 exchange information with each other through the communication network 500. Of course, the service providing server 100 and the web server 200 may perform direct communication without passing through the communication network 500, and the service providing server 100 and the web server 200 may be physically located in one server. It may be implemented.

Personal characteristic code

The personal characteristic code may include a benefit code corresponding to the characteristics of the user related to the benefits provided by the companies (granted according to the company's product use level). The benefit may be, for example, various point scores provided by affiliates. The benefit code may be expressed as, for example, Equation 2.

Benefit code: [card, insurance, fund, education, correspondence, shopping] = [9, 1, 4, 0, 1, 1]

In the above equation, 0 is when the point of the region is less than or equal to the first threshold, 1 is when the point of the region is between the first and second thresholds, and 9 is greater than or equal to the ninth threshold. The case is shown. When the benefit code is used, the user's spending-related characteristics can be collected and managed simply and comprehensively. In the example represented in Equation 2, the user can be understood that the card usage record of the company is high, and that the user spends less money on the product of the education company.

An example of a personalized service scenario that benefits from personalized use is as follows. first, Affiliates specialized in the major expenditure order of home expenditures form a portal, and when customers join the portal of the present invention simultaneously while subscribing to the affiliate's communication products (number transfer, new, combined products, etc.), the affiliates have already established their own products. Provides new benefits to customers who are using or new to their products. In other words, affiliates such as insurance, funds, accounts, education, and newspapers provide their customers with new benefits based on the level of use. And it easily collects existing mileage or cashback and provides it.

Next, the user collects the benefits and uses the information pool desired by subtracting the benefit from the information pool provided by the portal. Telecom affiliates offer free or discounted wireless Internet to existing excellent customers, new or mobile number customers, free or discounted wireless wireless phones, abundant telecommunications products, and special benefits for family members Etc. Partners in other areas also offer new benefits by converting some of the existing benefits and indirect marketing costs. Auto insurance provides differential benefits to existing customers or new customers who pre-sign next year contracts for a few thousand won a month, while securities, banks, funds, life insurance, newspapers, etc. provide a certain amount of differential benefits to existing excellent or new customers. . In addition, cards, shopping, etc. are provided with a certain amount of differential benefits per month in the existing use class, the school, etc. provide a monthly amount of differential benefits to the students.

Next, the benefits that are collected regularly are used to select and use the pool of information desired by the individual.

The personal characteristic code is a type corresponding to the characteristics of the user related to the information type (for example, a type divided into a reference model by dividing an individual's inclination or interest for each information pool of one detail classification classified into various index types). May contain code. Preferably, the type code can be set by the user. For example, the type code related to Jae Tech may be set through a user interface, and thus may have a value as shown in Equation 3 below.

Jaetek Information Pool Related Type Codes:

[Sector 1, sector 2, investment propensity, level of information provision] = [5, 2, 1, 3]

In the above equation, sector 1 of 5 means securities, sector 2 of 2 means real estate, investment propensity 1 means stable investment, and provision level 3 means an information pool having a type code representing an intermediate level. The information type is similar to the classification that categorizes widgets used in existing wired or wireless personalization services, but the difference is a reference modeled classification of the propensity and interest division into a subgroup of widgets. Existing wired or wireless widget setting is made online, but in the present invention, it is provided to set as an offline code book (described later) provided in the form of a phone book or a living information sheet, thereby providing a more convenient and detailed personal menu function. In addition, various types of attributes can be collected from the online codebook and the offline codebook and provided as an integrated type for easy configuration.

The type code may change depending on the user's response. The degree of response is an example, in which the user does not check the information at all on the personal screen of the mobile phone screen, the user checks the contents of the information on the mobile phone, and the user wants detailed and rich contents after checking on the mobile phone. In the case of setting up interworking or reservation utilization by the terminal and the user using the information (for example, by clicking the menu provided by the information, moving to a site that provides the information in more detail or performing a procedure such as signing up) Etc.). If the user continuously checks the securities related information among real estate information provided as personalized information but does not check any real estate related information, the Jaetech related type code set as shown in Equation 3 may be changed as shown in Equation 4. have. In other words, even if the user-specific personality is determined by the user's own settings, the personal characteristic code can be changed and managed according to the responsiveness of actually using the personalized information.

Jaetech related type codes:

[Sector 1, sector 2, investment propensity, level of information provision] = [5, 2, 1, 4]

In the above equation, the information providing level 4 represents the securities-centered intermediate personalized information delivery.

Type code is an example of mental habit development code, learning attitude development code, health care code, faith development code, financial technology code, leisure use code, life essential information code, discount marketing code, free information code, customized advertising code and corporate support code It may include.

-Psychological development code: This code corresponds to user characteristics related to mental habit development. It is a code for lowering the deterioration value, increasing the improvement value, or strengthening the practice for the X and Y elements. Each detail code is for generation (elementary, secondary, 20's, 30's, 40's, 50's, etc.), transfer topics (X element center, Y element center, deterioration of X element or Y element) Development center for improving the improvement value of X factor or Y factor, etc.) and innate ability (blood type, filamentous constitution, MBTI personality type test, etc.)

-Learning attitude development code: This code corresponds to user characteristics related to learning attitude development. Detailed codes are, for example, grade classification or attitude development codes (confidence, spontaneity, endurance, concentration, creativity, three-dimensional thinking, interest-induced, etc.). For each sub-attribute, classify the level into upper, lower, or 12345 grades.

-Learning ability development code: Code that corresponds to user characteristics related to learning ability development. The detailed code is grade grade, learning power development code (logic, analytic, memorization, insight, etc.) or learning support tool code (English, reading, science, etc.).

An embodiment of a personalized service method of learning ability development is as follows.

  * Course 1: Based on the textbook codebook according to individual learning-related information pool and personal characteristic code (or personal setting code), the on / off linking customized training course for each class is provided before the class so that students can learn beforehand Process to Support Stereoscopic Awareness

 * Course 2: The main content, questions, and three-dimensional perceptions based on individual characteristics-related code (or personal setting code) related to individual learning about the content learned within 2 hours after taking the learning contents offline or online. The process of submitting online learning tasks that include learning, thinking differently, making ideas, etc. and submitting them online or by filling out the offline learning form and photographing them with a mobile phone camera.

 * Course 3: The process of linking personalized information according to personal characteristic code (or personal setting code) when studying the contents of textbook by photographing the code pattern included in the relevant textbook codebook for each class.

* Course 4: Self-written materials, excellent data of friends, and teacher therapies submitted as oblivion management within 2 days after class 2 are provided in a customized form according to individual personal code (or personal setting code). By re-analyzing the contents submitted and checking the contents with a new perspective, the contents written by other friends and teachers are provided according to personal characteristic codes, and compared with their contents. Process of learning the effects of learning and managing oblivion

-Health care code: Code that corresponds to user characteristics related to health care. Details of the health care code may include, for example, household classification code, health basic code, high medical history code, health habit code or lifestyle treatment code. The components of the health basic code may include, for example, filamentous constitution, blood type, height, weight or vision. The components of the chronic disease code may include, for example, high blood pressure, diabetes, atopy, asthma, cancer or obesity. The components of the health code may include, for example, a diet, lifestyle, exercise or mental habit. The components of the life therapy code may include, for example, health, saliva, massage or yoga.

In the case of treating chronic diseases, the effects may vary greatly depending on the individual's inclination or environment if the treatment is performed according to the doctor's instructions. In the present invention, personalization (pre-management, 24-hour close management) is performed in parallel with the treatment of the doctor. Management channel, management program, etc., and the concept of effective doctor and personal assistant can be applied.

-Faith Reinforcement Code: A code that corresponds to a user characteristic related to faith. The detail code may be a religious classification code, a communicative classification code (a distinction code for directionality of contents delivered to the center of a sermon, an emotional commentary or a message), or a mentor code (a distinction code for a specific person or a specific group leading by a religion). There is this.

-Re-tech code: This code corresponds to user characteristics related to Jae-tech. The detail code may include, for example, a technology type code, an investment propensity code, or an information providing level code. The components of the financial class code may include, for example, insurance, securities, funds, real estate and banks. Components of the investment propensity code may include, for example, conservative, moderate, aggressive, and expert investment management. Information level codes can include beginner, intermediate, and advanced.

-Leisure use code: This code corresponds to user characteristics related to leisure use. The detailed code is a generation code or a leisure use code. Components of the leisure use code may include, for example, games, TV, music, UCC, blogs, or sports.

-Essential information code: This code corresponds to user characteristics related to essential life information. The detailed code is a generation code, a vital information code, or an information providing level code. Components of the essential information code may include, for example, law, health, medical care, common sense, education, finance, culture, or hobby. Information provision level codes are specialization level and utilization level level.

-Discount benefit code: This code corresponds to user characteristics related to the discount benefit. The detail code is a household code, a payment code, a benefit field code or a benefit feature code.The components of the payment code are, for example, monthly payment level classifications (free, 5,000, 10,000, 50,000, etc.), specific period payment levels. Code (one-time, one week, three months, six months, etc.). Ingredients of the benefit code may include, for example, hotels, condos, local food, clubs, online merchandise, entertainment, leisure or shopping. The components of the benefit feature code are, for example, small-central benefits, regional-specific benefits or sector-intensive benefits (health, shopping, hotels, dining out, culture, etc.).

-Corporate Support Code: This code corresponds to user characteristics related to corporate support. The detailed code is a position code, an individual competitive field code, a job competitive field code, or a specialized information code. Components of the rank code may include, for example, employees, agents, managers, directors, directors, and representatives. The components of the individual competitive field codes are, for example, enthusiasm, insight, and creativity. The components of the job competitiveness field code are, for example, information on enhancing competitiveness in development, production, and marketing. The components of the specialized information codes are classified by the detailed index of the corporate portal.

As an embodiment of the personalized service method of the enterprise market, if you join the portal of the present invention to provide individual employees, family competitiveness, job competitiveness, corporate ideology, and work efficiency tools to their employees on a corporate level, Various corporate information pools can be customized to the extent allowed. It is linked to individual market personalized service and individual, and the scenarios and menus are set up and used for each of the main utilization places (in-house, home, etc.).

-Free information code: This code corresponds to user characteristics related to enterprise support. Free personalized information provided by companies for introduction and sales of their products, monetization of customized advertisements through visits to their sites, and preliminary provisions for setting the direction of pre-commercialization development for paid tool development. Field codes, information level codes, etc. Components of an information field code are, for example, the same division as a general information index. Components of the information level code are, for example, professional grade and utilization grade.

-Custom advertisement code: This code corresponds to user characteristics related to personalized advertisement in order to give personalization of individual advertisement using exclusive channels and non-exclusive channels. An exclusive channel is an advertising channel provided with paid information, and a non-exclusive channel is an advertising channel provided with free information. More specifically, the exclusive channel refers to an integrated marketing channel that the affiliate provides in a private exclusive form in association with the paid information by the sponsor of the company. Sponsorship, image advertisement, and customer-specific personalized information delivery (important decision-making of product management, monthly use amount, benefit guidance, payment result, etc.) are delivered to the level of personalized information without compromising customer's reliability. To pass. If you use multiple benefits in one personalization tool, you have customized delivery rights at the sponsorship rate. Non-proprietary channels are integrated marketing channels that provide personalized advertising in the form of non-proprietary channels in conjunction with free information. It is possible to set the field of advertisement provision that must receive a certain number of customized advertisements per day. The detail code is composed of components of the reference model type or the detailed index type related to the customized light field.

Advertise with examples of personalized delivery service method, a system for cell phones or different and customized ads based on keyword searches from other devices, personalized ads to customers with a personal attribute code advertising providers corresponds to the information specific code in its advertising. Applying the personalized code system of the present invention, if a keyword is input or a reference model is searched by input, etc., it is a method of personalized search by personalized calculation by calculating the correlation between the personal characteristic code and the information characteristic code of the individual. If you enter a keyword in the past, the bidding price of the advertisement provider is not customized, but is a customized advertising system provided in the order of high relevance to the customer's personal characteristic code. In addition, it is possible to predict the extent of the target audience based on personalized codes among the subscribers possessed by the portal. For example, 3040 households selected among households, specific benefit targets among insurance benefit codes, specific benefit targets among card benefit codes, and target users who use specific tools among paid personalization tools. Specify a code to run a custom ad. In addition, the portal monetizes through non-proprietary channel customized advertisements, for example, the type, content, and interoperability information (levels used through mobile phones, interlocking PCs, IPTV, etc.) associated with the customized information provided by the information provider. It is a method of monetization by referring to the level of utilization, sales, etc.) and the responsiveness of utilization. In addition, customer-reliability is maintained by lowering fees for customized advertisements with high responsiveness.

As an example of another monetization applied to the customized advertisement, the fee is differentially applied according to the personalized responsiveness of the customized advertisement or the personalized information.

 An example of responsiveness evaluation is the step of checking the contents of the headline topic type on the mobile phone standby screen by using the delivered personalized information, the mobile phone to go to the page associated with the headline information content, the details of the personalized information In order to confirm, the utilization response is evaluated by interlocking with other media to check relevant contents on the site through PC or IPTV, and not checking headlines on the mobile phone standby screen. In addition, when an individual inputs the responsiveness according to the form provided for the personalized responsiveness for each personalized information, the responsiveness may be grasped in the form of mileage or points.

In addition, to improve the utilization of personalized information for each individual by each reference model by each reference model to provide the utilization improvement by providing a report so that you can learn how to improve the utilization.

As another example, the phrase, terminology, expression, etc. used in the headline title displayed for each customized menu in the delivery of personalized information and personalized advertisements to the user as a method of personalized information service by applying the term usage principle to the title information. It is a service method that maintains the reliability of delivery to customers by allowing them to use the product according to a predetermined standard so that the level of contents can be judged to the customer to some extent. It is a method of providing a criterion that can be easily selected and opened or ignored by the contents delivered to the personalized menu. Existing keyword search is a form in which the fee provided by the information provider varies according to the order in which it is shown, but in the present invention, the delivery fee is clearly applied to the customer by applying the delivery fee according to the phrases, terms, and expressions provided in the headline contents delivered. If you choose to lower the fee and choose an ambiguous level of transfer trust, the fee is increased according to the degree. By defining the main terminology, phrase system, and expression system, various reference models are defined, and the fee is applied according to the detailed usage model. For example, the fees are set differently according to the "discount" and "20% discount".

The personal characteristic code may include a delivery code corresponding to a characteristic of a user associated with the delivery of personalized information. The delivery code may include, for example, a place code, a media code, and a device code. Components of a place code may include, for example, an office, home, school, and on the go. The location code may be obtained from global positioning system (GPS) information or a media access control (MAC) address provided from the main terminal 300 or the companion terminal 400. Components of the media code may include, for example, wired and wireless internets. The value of the media code may be provided from the main terminal 300 or the companion terminal 400. Components of the device code may include, for example, mobile phones, PDAs, smartphones, notebook PCs, and IPTVs. The value of the device code may be provided from the main terminal 300 or the companion terminal 400.

The personal characteristic code may be set to have a separate value for each time, location or terminal. For example, the component related to learning development may be set to have a high value during the day, and the component related to mental habit development may be set to have a high value at night. In another example, a company may be set to have a high value for components related to job improvement and at home to have a high value for components related to leisure activities. As another example, when the portable terminal is used, the component related to the text may have a high value, and when the IPTV is used, the component related to the video may have a high value.

Information characteristic code

The information characteristic code may also include a benefit code, type code or delivery code in the same manner as the personal characteristic code. However, there is a difference that the personal characteristic code is a code assigned to the user, and the information characteristic code is a code assigned to the information.

Correlation Calculation

Correlation calculations can be performed in a variety of ways. As an example of the correlation calculation, a method of using the dot product of the personal characteristic code and the information characteristic code is expressed in Equation (1). As another example of the correlation calculation, when the value of a predetermined component of the personal characteristic code is a predetermined value, the inner product of the personal characteristic code and the information characteristic code is output as the correlation, otherwise 0 is output as the correlation. There is a way.

Personalization code

The personal setting code is a code corresponding to a user setting related to the information pool, the personalized information providing condition, the personalized information providing terminal, or the personal menu.

The user can set the information pool, the condition for providing personalized information, and the personalized information providing terminal to be used for the correlation calculation by setting the personal setting code. More specifically, the user may set the information pool to be used in the correlation calculation is health information provided by the company C, the condition for providing personalized information is 9:00 AM every day, and the personalized information providing terminal is a PC which is a linked terminal located in the office. When the user sets the personal setting code in this way, the service providing server 100 is selected from among the health information provided by the company C according to the correlation between the user's personal property code and the information property code of the health information provided by the company C. The personal information is selected to be provided to the user, and the selected personal information is provided to the user's office PC at 9 am.

The condition for providing personalized information does not necessarily have to be time, but various conditions such as a place are possible. For example, when the user accesses the web server 200 may be set to provide personalized information. As another example, when the user terminal is located in a department store, personalized information related to the department store may be provided. In addition, the condition for providing personalized information may be set to follow the oblivion management technique. When set to follow the oblivion management technique, the service providing server 100 provides the personalized information and after a predetermined period (for example, hours or days), the same information as the previously provided personalized information, summary information or Provide relevant information. This oblivion management technique is particularly useful for learning information that requires review.

Personal menu refers to the collection of information pools to be used for correlation calculation. Online personal menu (mobile phone standby screen, PC initial screen, IPTV initial screen, etc.) and offline personal menu (newspaper personal menu, living room personal menu, kitchen personal menu, Personal menu, educational personal menu, etc.). The personal information providing time and the personal information providing terminal may be set for the personal menu or for each of the information pools included in the personal menu.

The detailed code of the personalization code is as follows.

-Personal Menu Code: It is a code to set detailed menu of user's personal menu by media, place, time and device.

-Delivery trust code: This code is set to receive personalized information corresponding to the user defined confidence level range in the delivery of personalized advertisements to the user. You can set up a code that lowers the reliability of delivery so that you can get more mileage or benefits, or you can set up a code that ensures high customized delivery even if the benefits are small by focusing on delivery reliability.

-Interlocking terminal code: It is a code that sets up the interlocking terminal that the user mainly uses in the main use places such as home, company, school, etc., where the user utilizes information for a long time every day. This is a code to set up the interlocking terminal for each individual to conveniently interlock and utilize their personalized service in the main use place of the individual.

The setting of the interlocking terminal is set as a process of registering the MAC address of the wireless transceiver connected to the main terminal and the MAC address of the corresponding interlocking terminal in a corresponding main use place for each individual. The method of linking and registering the interworking terminal in the wireless LAN network based on the main terminal of the wireless LAN dual mobile phone in the main utilization place is the interworking terminal in the Internet address system such as the device identification address (MAC address) of the corresponding wireless LAN transceiver and the wireless LAN transceiver. If the camera captures the code pattern (code pattern provided by code patterning the terminal's MAC address on the registration site) displayed on the interlocking terminal registration site on the monitor of the main terminal, the MAC address of the wireless LAN transceiver It is performed in a registered and managed manner. In the wireless Internet network base of the mobile network, the main utilization place is registered and managed based on the MAC address or GPS of the base station, and the interlocking terminal code code displayed on the interlocking terminal registration site on the monitor of the interlocking terminal in the main utilization place (the MAC of the corresponding terminal). When the image of the code pattern provided by the code pattern is registered at the registration site with the camera of the main terminal, the MAC address of the interlocking terminal is registered and managed in association with the main application.

The interworking method with the interlocking terminal designates the interlocking hope terminal by providing a list of terminals that can be interlocked with the corresponding interlocking terminal or linked to the individual automatically based on the positioning of the wireless Internet network or the wireless LAN network when the individual enters the interlocking custom transfer processing command. Can be. Unlike the system using the existing unique code pattern in the interworking application of the present invention, the code pattern generated in the interworking terminal registration system overlaps the MAC address group system range of the WLAN transceiver and the MAC address group system range of the communication network base station. Because it can be utilized, code pattern system is simple and can be processed quickly.

-Main Utilization Place Code: This code registers the main utilization place of the home, company, school, etc., where the user uses information for a long time, with the MAC address of the transceiver that transmits and receives with the main terminal. Individual main use places can be designated and used. This is an internet address system such as interlocking terminal.

-Restriction code for delivery field: This is a detailed code for information provision condition related to personal menu. It is a code for restricting categories to allow or prohibit delivery to children.

-Delivery time limit code: A detailed code on information provision conditions related to personal menus.It restricts the use time such as the use of delivery and interlocking use, and restricts Internet access time by allowable field such as ID / PWD. Restriction code.

Limit code; Detailed codes for information provisions related to personal menus, which allow parents to set daily or monthly post-financing allowance limits, usage fee limits, restrictions on the addition of custom webpages, and linking of linked media or sites in their child's code settings. This code restricts the information usage time limit.

Delivery attribute

Scenario delivery attributes are applied to each information pool to enhance the effect of 24-hour customized delivery management, which is significantly different from the existing delivery system. The transfer attribute is another aspect of the personalization code, and corresponds to any one or combination of information pools, personalized information provision conditions, personalized information provision terminals, personal menus, and the like. For each information pool, an optional combination of delivery attributes creates a custom delivery of the information pool.

-Basic transfer attribute: It is an attribute for mandatory delivery of the specified scenario and the specified information contents to users who select the corresponding information pool from various information pools. Prescribed information contents are advertisements considering basic information corresponding to the type of information pool and user's personal characteristic code. For example, the prescribed information content is a paid information pool, so when the user uses the mileage provided by the specific user product used by the user to offset the fee, the sponsor must periodically inform each user (the existing information). E-mail, letter or e-mail notice, customer's essential benefits, etc.) and image advertisements and customized product advertisements made exclusively within the scope of support.

-On-off interlocking transmission attribute: It is an attribute that delivers the link between the existing media and the online media by using offline codes in newspapers, books (textbooks, magazines, etc.). You can configure your own offline menu. For example, you can save your favorite code separately from various offline codes provided in newspapers and create your own newspaper offline menu and use them as a print. Then, if you photograph the code in the living room, your personalized information is always provided by IPTV. do. In the office, desk, restroom, living room, kitchen, entrance, etc., the sticker offline menu can be used conveniently. In particular, the level and characteristics of the subjects can be customized for school education and corporate education, and various levels of customized textbooks can be applied to enhance the effect.

-Oblivion management delivery attribute: It is a transmission attribute that applies the problem of oblivion, which is the most problematic for effective management of mental models, to make effective personalized management for each individual using the strength of 24-hour customized delivery management. According to the property of information, according to the law of forgetting (humans forget quickly after 20 minutes and 2 hours of the perceived content, and remembers only 20-30% of the initial recognition after 2 days). It is an attribute that manages important matters such as 2-hour forgetting management and 2-day forgetting management.

-8020 law transfer attribute: To further enhance the effect of forgetfulness management attribute, it delivers 20% of information that can maintain 80% effect of the first delivered content in the second delivery for the management of forgetfulness after the first delivery. It is the propagation property that enhances the effect. For example, the lower attribute deterioration value for the personalized information is delivered after the personalized information is delivered, the delivery attribute for recognizing the important transmission element corresponding to the 80/20 effect of the central theme about every 2 hours or every 2 days. It is difficult to satisfy these attributes effectively in the existing independent media.

-Knowledge transfer attribute: Refers to the personalized transfer attribute of the knowledge information center for each subfield of information.

The propagation attributes related to mental habit development are the propagation attributes for enhancing the mental abilities such as lowering the deterioration value, increasing the propagation attribute, improving the propagation attribute, and strengthening the practical ability. The mental habit ability factor can be largely divided into emotional competence factor (referred to as X factor) and rational ability and practical competence factor (referred to as Y factor). Individuals' mental habits are a factor that is largely determined by the family environment and their acquired mental habits before age 15. And once formed, it is very difficult to change the frame by recognition and effort. Even if you get enlightenment temporarily, most of them will be forgotten within 1-2 days, so you will live with your existing mental habits. After all, if you have a bad mental habits, you have no choice but to live with life-long thoughts and actions. It is not difficult because of lack of deep awareness and awakening, but over time, oblivion causes people to return to their original mental habits. You need a personalization tool that will effectively fix this. Even though human oblivion is deeply perceived, most people forget about 20 minutes to 2 hours and remember about 30% after 2 days, so they need a personalized program that can maintain enlightenment and awareness.

The mental habit development factors (X and Y elements) can be characterized by seven relative conceptual values: baseline, baseline, baseline, enhancement, exacerbation, ability, and threshold. The reference value is a relative conceptual value representing the existing mental habitual ability for each individual, expressed as a value of the difference between the reference upper value and the reference lower value, and means an individual's own level of daily mental habitual ability. The improvement and deterioration values are mainly mental habit ability values that fluctuate in the short term by a certain factor. The improvement value is the conceptual value of mental energy that fluctuates the reference high value, and the deterioration value is the mental energy that generally fluctuates the reference low value. The conceptual value of. In order to increase mental habitability, the improvement value is maintained higher than the reference value and the deterioration value is kept lower than the reference lower value, so that the ability value determined by the difference between the two values must be increased. The threshold value is a state in which there is no capability value since the difference between the improvement value and the deterioration value is not increased.

The factor X and exacerbations are the values that fluctuate in the short term mainly by the factors of emotion and health, and the increase of the factor X increases the baseline value to increase the spirit of enthusiasm, motivation, confidence, pleasure, and good health. The concept of making energy stronger, and lowering the X factor improvement value, is a concept of making mental energy such as frustration, abandonment, and negativity stronger by lowering the baseline value. Increasing the X factor deterioration is a concept that raises the baseline value and makes the mental energy such as irritation, anger, anger, pride, overheating, and poor health, and lowering the X element deterioration value lowers the baseline value. It is a concept that strengthens mental energy such as gratitude, humility, no greed, and open consciousness.

The Y factor improvement and exacerbation values mainly change according to reason, logical thinking, behavior, and practice. The higher the Y factor improvement, the higher the baseline value is, which strengthens mental energy such as performance, behavior, and concentration. The concept of lowering the Y factor improvement value is a concept of strengthening the mental energy such as unfaithfulness and distraction by lowering the reference high value. Higher Y component deterioration is a concept that raises the baseline value and strengthens mental energy such as irrationality, prejudice, and stereotypes. Lower Y element deterioration value lowers the baseline value to reduce stereoscopic perception, insight, and wiseness. The concept is that mental energy such as selectivity becomes stronger.

Due to the nature of human beings, if the X factor improvement value increases due to external environment or other factors in life, the pride and overheating naturally occur, and the X factor deterioration value naturally increases. There is a need for a methodological approach that lowers the price to humble and open mind. In addition, even when the improvement value is lowered, the deterioration value of anger, anger, etc. is automatically raised due to human frustration, abandonment consciousness, etc. The method of making with the heart should be a priority. Even when the threshold is reached due to the low and high deterioration values, lowering the deterioration value first can make the basis for easily recovering the lowered deterioration value, so it is effective to lower the deterioration value first.

If the critical value is exceeded because the deterioration value is not well managed, it becomes an emotional explosion state. Once it is exploded, a vicious cycle that easily re-explodes even a small stimulus occurs, so it is important to manage the deterioration value stably in daily life.

When the threshold of the X element is reached, it is easy to leave a large absence and no matter how good the other ability is, it is easy to be a history penalties, so careful management is important in everyday life.

Therefore, lowering deterioration is the most important and orderly process in the development of an individual's mental habits. The exacerbation value, which is largely dependent on temporary stress or bad mental habits held by an individual, is very sensitive and varies greatly regardless of one's will by various causes such as last night's dream effects, minor emotional conflict, and bad things. For example, if you wake up in the morning and the exacerbation is high for some reason, it is usually difficult to fix it yourself. If this is not solved, the quality of life or personal competitiveness will be affected for a period of time. In this case, if the content that suits one's emotions (eg, video, audio, etc., which provides indirect experience in the form of TV emotions, exclamation marks, etc.) is easily provided, and the deterioration value of the X element is easily lowered, the individual is based on a good spirit. Beginning the day solves the big obstacles in living the life you lead. Therefore, the process of lowering the deterioration cost is the process that must be done before other mental preparations as mental preparations before waking up in the morning and starting mental activities in earnest. In the process of increasing the improvement value, it is preferable to increase the improvement value in a state where the deterioration value is lowered first. In the state where the deterioration value is high, information utilization which raises an improvement value does not have an effect compared with effort. Even if it is higher, it may be higher than one's stable mental habits and may adversely affect balanced thinking. In general, the most dangerous problem of personal competitiveness in a person's life is when the increase is increased and the deterioration is increased and reaches a threshold (e.g., being proud or overworked in motivated work). When you get to work hard, and when your exacerbation rises and you reach a threshold (for example, you fail or get frustrated and don't get yourself out of that feeling) If). In this state, of course, it becomes a mental state in which the Y element ability or the knowledge ability is not properly exercised. At this time, when it is associated with bad things in the external environment, it produces the most dangerous consequences of an individual's life. As an individual lives, he experiences mistakes or failures that lead to a wrong fate. In the past, he finds that he could not solve his simple task by his wrong mental habits. Most of these mistakes are repeated for the same reason for each individual. If you don't catch them yourself, your fate will be hard to break out of.

-Lowering the exacerbation value Delivery attribute: Refers to the propagation, greed, impatience, anger, distraction, and dissatisfaction related to the X factor, and the propagation attribute that lowers stereotypes, prejudice, insincerity, and defeat consciousness related to the Y factor. The propagation lowering propagation attribute is provided on the following topics.

 * Decrease X factor deterioration topics: thankfulness, humility, greedyness, peace, open mind, leisure

 * Lower Y factor deterioration theme: discard stereotypes, throw away prejudice, not give up, etc.

-Increasing the value of improvement. Delivery attribute: It is a transmission attribute that increases three-dimensional perception, insight, and consideration ability related to the Y element with passion, motivation, and confidence.

Increasing the X factor enhancement value propagation attributes are provided in the following topics.

* Self-improvement topics: build confidence, do it yourself, challenge your goals with passion

* Revitalizing magnetic advantages: revitalizing magnetic advantages, finding talents, etc.

* Health-saving topics: personalized health, personalized exercise, etc.

* Fun and diversion topics: personalized humor, fun, spare time, etc.

Increasing the Y factor Enhancement propagation attributes are provided in the following topics.

* Practice of correct thinking: honesty, keeping promises, keeping principles, keeping plans, etc.

* Smart thinking practice topics: choosing wisely, recognizing stereoscopically, concentrating, starting with the most important things, being creative, preventing, learning from failures, raising economics, etc.

* Human relations practice topics: considerate, praise, find mutual benefit. It consists of leisure and humor.

-Reinforcement of practice power Delivery attribute: Lowering deterioration value and raising improvement value It has the 80/20 rule effect on customized information or summarizes the main subjects. It is a message-type delivery attribute centered on important recognition items for the purpose of catching and eliciting new recognition and practice. Key delivery topics include managing repeated mistakes and sharing failure experiences.

The user may set a personal setting code using the main terminal 300 or the interlocking terminal 400, and the related information may be directly transmitted to the service providing server 100 through the communication network 500, and the web server ( It may be delivered to the service providing server 100 via the 200.

The personalization code may be modified according to the user's response. For example, among the information pools included in the personal menu, the information pool with low long-term user response may be deleted from the personal menu.

Offline code

Offline code is a code provided from the outside of the terminal in the form of an image, sound or signal. The offline code may be, for example, a code having a printed pattern, such as a barcode, or a code transmitted in a wired or wireless signal, such as RFID. The offline code may be provided through various media. Offline codes are coded by an image taken by a mobile phone camera, for example, various offline codes may be provided through a printed codebook and a code displayed on a monitor. Offline code may be provided with advertisements or articles in other examples, such as newspapers, magazines, or flyers.

In personal information service, offline code can be used for various purposes. As an example of the use of the offline code, the offline code can be used for setting a personal characteristic code or a personal setting code. More specifically, the user may set the rank of the type code as the manager by scanning the code corresponding to the manager among the various offline codes included in the codebook. In addition, the user may set a time for providing personalized information to 6 pm by scanning a code corresponding to 6 pm among various offline codes included in the codebook. As another example of the use of the offline code, the offline code can be used to request personalized information. More specifically, the user may request to provide the personalized information to the service providing server 100 by scanning the offline code located in the clothing advertisement of the company D published in the magazine. In this case, the service providing server 100 selects the clothing-related information provided by the company D from the offline code pattern delivered with the request of the personalized information as the information pool, and the information characteristic codes of the information included in the selected information pool. The personalized information is selected according to the degree of correlation between the personal characteristic information, and the selected personalized information is provided to the user.

Online code

The online code is a code formed by a user inputting or selecting through a user interface of a terminal. The web server 200 may receive the online code information from the terminal and transmit it to the service providing server 100, and the terminal may directly transmit the online code information to the service providing server 100.

In personal information service, the online code can be used for various purposes. For example, the online code may be used for setting a personal characteristic code or a personal setting code similar to the offline code. As another example, the online code may be used to request personalized information. More specifically, the user may request personalized information from the service providing server 100 by inputting a search word (eg, a restaurant) in the search box. In this case, the service providing server 100 is obtained by searching for information corresponding to a search term (example: restaurant) delivered with the request for personalized information (example: restaurant information related to Chinese food, restaurant information related to Korean food, Form-related restaurant information) is selected as the information pool, and between the information characteristic codes and personal characteristic codes (for example: [Chinese, Korean, Western] = [0, 2, 0]) of the information included in the selected information pool. According to the degree of correlation, personalized information (eg, Korean food-related restaurant information) is selected, and the selected personalized information is provided to the user.

FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized information service system represented in FIG. 1. Referring to FIG. 2, the service providing server 100 includes a database 110, an operation unit 120, and a communication unit 140.

The database 110 stores various kinds of information necessary for the operation of the service providing server 100. The database 110 stores personal characteristic codes of users, location management information, and information characteristic codes of information. The database 110 may further store information provided from the information provider. The database 110 may further store personalization information of users. The database 110 may store a table storing offline codes and their meanings (for example, when the offline code is 0011, the meaning may be to request to select personalized information from clothing-related information provided by Company D. ) Can be stored.

The calculation unit 120 includes a personal characteristic code management function 121, an information characteristic code management function 122, an offline code management function 123, a personal setting code management function 124, a correlation calculation function 125, and information processing. Function 126, and so on.

Personal characteristic code management function 121 is a function of modifying the benefit code according to the mileage, points, etc. provided by the affiliate, the function of modifying the type code according to the user's setting or the user's response, and the location of the user, using the terminal It may include a function to modify the delivery code according to the type or medium used by the terminal.

The information characteristic code management function 122 may include a function of storing a benefit code, a type code, or a delivery code of content or advertisement provided by the information provider.

The offline code management function 123 may include a function of managing a table storing offline codes and their meanings.

Personalization code management function 124 may include a function of storing and modifying the information pool, personalized information providing conditions, personalized information providing terminal or personal menu.

The correlation calculation function 125 means calculating a correlation between the personal characteristic code and the information characteristic code.

The information processing function 126 selects the information to be used for the correlation calculation according to the online code, the offline code, the personal setting code, and the like, and applies the selected personalized information to the personal information providing conditions stored in the database 110 at an appropriate time. Accordingly, or in response to a request of the main terminal 300 or the interlocking terminal 400, the main terminal 300 or the interlocking terminal (or the terminal 300 or the interlocking terminal) requesting the provision of the information to the appropriate terminal (the customized information providing terminal stored in the database 110) ( 400, or to a terminal designated by the main terminal 300 or the companion terminal 400 that has requested information provision). When the main terminal 300 or the companion terminal 400 does not include a decoder for decoding the offline code pattern, the operation unit 120 may determine the offline code pattern transmitted from the main terminal 300 or the companion terminal 400. It may further comprise a function for decoding.

The calculation unit 120 has a location management function 131, personalized menu personalized delivery function 132, offline personalized delivery function 133, interlocking personalized delivery function 134, scheduled personalized delivery function 135, storage personalized delivery function ( 136), the advertisement personalization delivery function 137 and the like can be additionally performed.

The location management function 131 manages individual locations, and refers to data (individual location location data, such as a MAC ID of a wireless transceiver or a wireless LAN, etc.) for identifying individual locations used in the database 110. It handles the function of determining a personal menu for each location or a personalized delivery terminal for each location.

The menu custom delivery function 132 is responsible for delivering the personalized information according to the personal menu of the personal setting code, receiving a request message related to menu delivery of the customer terminal (mobile phone, PC, IPTV, etc.) or menu customization When the delivery scheduler needs to deliver a customized process according to a predetermined process, it processes the customized delivery to the personal menu by linking with a location management function 131 that manages individual locations.

 The offline personalized delivery function 133 determines the terminal to be delivered personally in conjunction with the location management function 131 that manages individual locations when required for offline code personalized delivery.

 The interlocking personalized delivery function 134 is interlocked with the location management function 131 and, if necessary, the terminal to be delivered to the user personalized delivery to the terminal.

The reservation personalized delivery function 135 checks that the user moves to a location designated by the user with the support of the location management function 131 when the reservation personalized delivery is processed, and the terminal of the location specified in the same process as the interlocking personalized delivery process. Pass personalized information to.

When the storage alignment transfer function 136 receives the storage alignment transfer process, the storage alignment transfer function determines a terminal to transfer the storage alignment by supporting the location management function 131 when necessary. Stored personalized delivery allows the stored personalized delivery scheduler to deliver the stored personalized information to the personal menu of the customer terminal when the user is at the primary location and periodically corresponds to the stored delivery schedule.

The advertisement personalization delivery function 137 processes the delivery of personalized advertisements included in various personalized information for each user. Even in the same personalized information delivery, the content of the personalized advertisement included in the personalized information is provided differently for each individual.

The communication unit 140 performs communication with the main terminal 300, the companion terminal 400, or the web server 200 through the communication network 500.

3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized information service system shown in FIG. 1. Referring to FIG. 3, the main terminal 300 or the companion terminal 400 may include a user interface 310, an offline code acquisition unit 320, a location information acquisition unit 330, an operation unit 340, and a communication unit 350. It includes.

The user interface 310 is a part that provides an interface between the user and the terminal. The user interface 310 may input an online code, set a benefit code, or set a personal setting code through the user interface 310. In addition, personalized information provided from the service providing server 100 may be displayed through the user interface 310.

The offline code acquisition unit 320 performs a function of obtaining an offline code pattern. The offline code acquisition unit 320 may be, for example, a digital camera, a scanner, or an RFID reader.

The location information acquisition unit 330 performs a function of obtaining GPS information or a MAC address. The location information acquisition unit 330 may be, for example, a GPS receiver.

The calculation unit 340 transfers the information provided from the user interface 310, the offline code acquisition unit 320, or the location information acquisition unit 330 to the communication unit 350, and the personalized information provided from the communication unit 350. To perform the function of delivering to the user interface (310). In addition, the operation unit 340 may perform a decoding function of analyzing the offline code pattern provided from the offline code acquisition unit 320 and extracting the offline code therefrom.

The communication unit 350 communicates with the web server 200 or the service providing server 100 through the communication network 500.

4 is a view showing a personalized information service method according to an embodiment of the present invention. Referring to FIG. 4, the personalized information service method includes selecting personalized information (S300) and providing personalized information (S400).

In the personalized information selection step (S300), the service providing server 100 is personalized information which is information to be provided to the user according to the correlation between the personal characteristic code corresponding to the characteristic of the user and the information characteristic code corresponding to the characteristic of the information. Select the information.

In step S400 of providing personalized information, the selected personalized information is provided to the user's terminal. The user terminal provided with the selected personalized information may be a personal information providing terminal set in the personal setting code input step (S300). In addition, the user terminal provided with the selected personalized information may be a terminal requesting personalized information. The terminal may provide offline code, offline code pattern or online code while requesting personalized information. In addition, the user terminal provided with the selected personalized information may be a terminal designated by the user who requested the personalized information.

The personalized information service method may further include a personalization code input step S100 and an information pool selection step S200.

In the inputting of the personal setting code (S100), the user may set an information pool, personalized information providing condition, personalized information providing terminal, or personal menu. When the customized information providing condition is set, the information providing step S400 is performed only when the set condition is satisfied. In addition, when the personal information providing terminal is set, the selected personalized information is provided to the personalized information providing terminal in performing the information providing step (S400).

In the information pool selection step (S200), the service providing server 100 selects the information pool to be used for the correlation calculation. Information pools can be selected in a variety of ways. For example, when the offline code or the offline code pattern is provided from the terminal 300 or 400, the information pool corresponding to the offline code may be selected as the information pool to be used for the correlation calculation. As another example, when the online code is provided from the web server 200, the information pool corresponding to the online code may be selected as the information pool to be used for the correlation calculation. As another example, the information pool set in the personalization code may be selected as the information pool to be used for the correlation calculation.

The personalized information service system and method according to the present invention provides the selected information according to the correlation between the personal characteristic code and the information characteristic code, thereby providing the user with information preferred by the user or useful to the user. . In addition, it is possible to use a personalized integrated information channel and a personalized advertising channel that utilizes the most habit-friendly on-off media as one personal menu for each individual.

In addition, in the personalized information service system and method according to the present invention, the information selected according to the correlation between the personal characteristic code and the information characteristic code is provided, so that it is possible to utilize the information from the information provider (eg, content provider or advertisement provider). The advantage is that information is provided to this large user.

Personal information service system and method according to the present invention can be applied to a variety of applications, such as education, advertising, search.

Claims (43)

A service providing server for selecting personalized information which is information to be provided to the user according to a correlation between a personal characteristic code corresponding to a characteristic of a user and an information characteristic code corresponding to a characteristic of each of the information; And User terminal provided with the selected personalized information Personalized service system having a. According to claim 1, And the service providing server selects the personalized information according to the correlation from among information included in the information pool selected by the user. According to claim 1, The personalized personal code is a personalized service system comprising a benefit code corresponding to the characteristics of the user associated with the benefits provided by the user from companies. According to claim 1, Wherein the personality code comprises a type code associated with the types of information. The method of claim 4, wherein The type code of the mental habits development code, learning attitude development code, learning ability development code, faith reinforcement code, health care code, re-tech code, leisure use code, life essential information code, discount benefit code, corporate support code and customized advertising code Personalized service system having at least one. The method of claim 4, wherein The type code may be set by the user. The method of claim 4, wherein The type code may be changed according to the degree of response of the user to the provided information. According to claim 1, And the personal characteristic code comprises a delivery code corresponding to the characteristic of the user associated with the transfer of information. According to claim 1, The personal characteristic code is a personalized service system having a separate value for each time, location or the user terminal. According to claim 1, And the service providing server selects the information to be used for the correlation calculation according to offline code information provided from the user terminal or an additional terminal. According to claim 1, And the service providing server selects the information to be used for the correlation calculation according to online code information provided from the user terminal or an additional terminal. According to claim 1, The service providing server is a personalization service that operates according to a personalization code set by the user, wherein the personalization code includes setting information for at least one of an information pool, a personalized information provision condition, and a personalized information provision terminal. system. The method of claim 12, The service providing server is a personalized service system using the information contained in the information pool for the correlation calculation. The method of claim 12, And the service providing server provides the personalized information to the user terminal when the condition for providing the personalized information is satisfied. The method of claim 12, The service providing server is a personalized service system for providing the personalized information to the user terminal corresponding to the personalized information providing terminal. The method of claim 12, The personalization code system is set according to the offline code information provided from the user terminal or an additional terminal. The method of claim 12, The information pool used by the service providing server includes basic transfer attributes, on / off interlock transfer attributes, forgetful management transfer attributes, 8020 rule transfer attributes, deterioration value lower transfer attributes, increase value transfer attributes, strengthening practice power transfer attributes, and knowledge transfer attributes. Personalized service system configured according to a delivery scenario using at least one of the delivery attributes. According to claim 1, The service providing server is a personalization code set by the user-the personalization code is a personal menu code, delivery trust code, main interlocking terminal code, main use place code, delivery field restriction code, delivery time restriction code and limit restriction code Personalized service system that operates in accordance with-including the setting information for at least one of. According to claim 1, The information is a personalized service system comprising an advertisement. (a) selecting, by the service providing server, personalized information which is information to be provided to the user according to a correlation between the personal characteristic code corresponding to the characteristic of the user and the information characteristic code corresponding to the characteristic of each of the information; ; And (b) transmitting the selected personalized information to the terminal of the user. The method of claim 20, In the step (a), the service providing server personalized service method for selecting the personalized information according to the correlation among the information included in the information pool selected by the user. The method of claim 20, In the step (b), the selected personalized information is selected according to at least one of personal menu delivery, offline personalized delivery, personalized personalized delivery, reservation personalized delivery, storage personalized delivery, and advertisement personalized delivery. Personalized service method delivered to. The method of claim 20, The personal characteristic code is a personalized service method comprising a benefit code corresponding to the characteristics of the user associated with benefits provided by companies. The method of claim 20, The personal characteristic code comprises a type code corresponding to a characteristic of the user associated with information types. The method of claim 24, The type code of the mental habits development code, learning attitude development code, learning ability development code, faith reinforcement code, health care code, re-tech code, leisure utilization code, life essential information code, discount benefit code, corporate support code and personalized advertising code Personalized service method comprising at least any one. The method of claim 24, The type code may be set by the user. The method of claim 24, The type code may be changed according to the degree of response of the user to the provided information. The method of claim 20, The personal characteristic code comprises a delivery code corresponding to the characteristics of the user associated with the transfer of information. The method of claim 20, The personal characteristic code is a personalized service method having a separate value for each terminal used in the time, location or step (b). The method of claim 20, (c) selecting the information to be used for the correlation calculation in step (a) according to offline code information provided from the user's terminal or an additional terminal. The method of claim 20, (c) selecting the information to be used for the correlation calculation in step (a) according to the online code information provided from the user's terminal or an additional terminal. The method of claim 20, (c) a personalization code, wherein the personalization code includes setting information for at least one of an information pool, a personalized information provision condition, and a personalized information provision terminal. 33. The method of claim 32 wherein (d) selecting the set of information pools as the information to be used for the correlation calculation of the step (a). 33. The method of claim 32 wherein The step (b) is a personalized service method is performed only if the conditions for providing the personalized information is satisfied. 33. The method of claim 32 wherein In step (b), the personalized service method is provided with the personalized information to the user terminal corresponding to the personalized information providing terminal. 33. The method of claim 32 wherein The personalization code is set according to the offline code information provided from the user terminal or an additional terminal. 33. The method of claim 32 wherein The information pool may include at least one of a basic transfer attribute, an on-off interlock transfer attribute, an oblivion management transfer attribute, an 8020 rule transfer attribute, a deterioration value lower transfer attribute, an enhancement value transfer attribute, a strengthening practice transfer attribute, and a knowledge transfer attribute. Personalized service method configured according to delivery scenario using delivery attribute. The method of claim 20, (c) Personalization code-The personalization code is set to at least one of a personal menu code, a transfer trust code, a main interlocking terminal code, a main use place code, a delivery field restriction code, a delivery time restriction code and a limit restriction code. The method further comprises the step of including information-personalized service. The method of claim 20, Wherein the information includes an advertisement and the personalized information comprises a personalized advertisement. The method of claim 39, In providing the personalized advertisement corresponding to the keyword search, And wherein the personalized advertisement is provided in order of high association with the information characteristic code of the advertisement and the personal characteristic code of the user. The method of claim 39, In providing the personalized advertisement, Personalized service method for applying the advertising fee according to the individual utilization response of the individuals provided with the personalized advertising. The method of claim 39, In providing the personalized advertisement, Personalized service method that differentially applies advertising fees for each phrase or expression used in the headline title. The method of claim 20, (c) interworking between the main terminal carried by the user and an interworking terminal located in the main use place of the user, wherein at least one of the main terminal and the interworking terminal corresponds to a terminal to which the personalized information is transmitted; In order to, Personalized service method further comprising the step of linking and registering the MAC address of the wireless terminal and the MAC address of the wireless terminal connected to the main terminal in the primary location.

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