KR20030043421A - Wireless Internet advertising system using WAP site and method thereof - Google Patents

Abstract

PURPOSE: A system and a method for a wireless Internet AD(ADvertisement) using a WAP(Wireless Application Protocol) site are provided to maximize the AD effect by using a mobile communication terminal, and to satisfy an advertiser and a customer by realizing the efficient setting of an AD target as qualifying the customer for an AD transferor. CONSTITUTION: A database system(110) includes a user database(112) storing the user information by each wireless Internet user, and an AD database(114) storing an interface program, an AD file, AD file classification information, and AD summary information. An AD site providing part(120) receives more than one information from the terminal information, the personal information, and the certification information from the user, displays the AD file classification information and the AD file summary information, and receives an AD file transmission request signal by receiving the AD selected by the user. An AD file transmitting part(130) transmits the selected AD file from the database system(110) and the interface program to the user's terminal. A settlement processing part(150) processes the charge given to the user according to the AD transmission information.

Description

Wireless Internet advertising system using WAP site and method thereof {Wireless Internet advertising system using WAP site and method

The present invention relates to a wireless Internet advertising system using a swap site and a method thereof, and more particularly, to receive an advertisement from a wireless Internet user connected through a wireless Internet network and to provide the advertisement immediately or to set a transmission reservation to generate the corresponding advertisement. The present invention relates to a wireless internet advertisement system and method for providing an advertisement file to another wireless internet user by providing an advertisement file in real time and receiving the advertisement file from the wireless internet user who received the advertisement file to another wireless internet user terminal. .

Recently, a service for providing information using a mobile communication terminal has been provided in various forms. Systems that provide these services include Wireless Message System (WMS), WAP-Push (WAP-Push) System, Wireless Email System, Real-time Information System, and Wireless Internet System. Type of server (for example, when a mobile operator has an information server to provide information, or when using a server of a third party company that specializes in collecting specific information), and the time for providing information (for example, stock information and Providing real-time news or providing general information when the user desires, etc.), whether or not to use the wireless Internet network (for example, providing information in a short message or in the form of wireless Internet content). , A method of processing on a mobile communication terminal (e.g., data provided to a mobile communication terminal is stored in a memory It can be displayed in various system configurations and service names, as described above, depending on whether it is displayed at a desired time or immediately displayed when data is transmitted in real time. to be).

Representatively, a wireless Internet system is a system for providing information to a mobile communication terminal through a WAP (Wireless Application Protocol) network and a mobile browser (ME), and is currently limited to entertainment, securities, games, and weather. In the field, it provides only text-dependent information, and users have insufficient information providing function compared to the wired Internet, in particular, it is impossible to access a specific WAP content providing address without passing through a mobile carrier's system.

In addition, the Wap Push system transmits a wireless Internet site address to a personal mobile communication terminal using a Short Message Service (SMS), thereby allowing a terminal user to directly access the corresponding WAP (Wireless Application Protocol) site through the wireless Internet. As a system that enables access, the Wap Push system transmits various types of data such as coupons, tickets, and messages without restriction, so that stock quote information, news information, personal fortune and biorhythm information, exchange rate information, weather information, entertainment news, history Information, E-mail reception information, bank service information, etc. can be provided.

These service systems can provide useful functions not only for providing information, but also for enterprise solutions related to customer relationship management (CRM) such as target marketing, individual customer analysis, and advertisement manager.

However, current information providing service systems provide services that depend on mobile carriers in a uniform manner as described above, and the propagation of advertisements on the wireless Internet is limited to mobile communication terminal users who use paid contents. It is inefficient for both advertisers and customers.

Compared to offline advertising, due to the closedness of wireless Internet advertising due to the difficulty of using expensive communication network and service fee, access procedure of wireless communication data network, difficult operation procedure on mobile communication terminal, and input of wireless internet site address Advertisers can't expect much from the advertising effectiveness of the wireless Internet.

In particular, a user may experience considerable inconvenience in using a mobile terminal due to the transmission of excessive spam (SPAM: unnecessary Internet information, also referred to as "junk-e-mail") advertisements. Regardless of the user's intention, the advertisement file is sent indiscriminately, which causes the user to have difficulty managing the terminal.

Therefore, it is independent of the existing network system (communication network operator server) and maximizes the advantages of the mobile communication terminal (such as maintaining the standby state with power on at all times and the advantage of being a personal device not shared with others), There is an urgent need for the development of advertising systems and advertising methods using wireless Internet faithfully to both sides of advertisers and customers.

The present invention is devised to meet the above requirements, and provides classified advertisement information on a wireless Internet site, and selects the type of advertisement desired to be provided by the user and immediately provides or transmits it with the interface means for the terminal. When the reservation is set, when the corresponding advertisement file is found, the advertisement information is provided by pushing the schematic information of the advertisement file and the interface means for the terminal to the user terminal and communicating with the transmitted interface means, and the interface means transmitted to the user terminal. The present invention provides a wireless Internet advertisement system using a WAP site that receives an advertisement file from another user and provides an advertisement file to another user, and processes a payment to be paid to the user who receives or delivers the advertisement file. Should be .

1 is a block diagram schematically showing the internal configuration of a wireless Internet advertising system using a swap site according to the present invention.

2 is a diagram illustrating a data field of a member D / B of a wireless Internet advertising system using a swap site according to the present invention.

3 is a diagram illustrating a data field of the advertisement D / B of the wireless Internet advertising system using a swap site according to the present invention.

4 is a flowchart illustrating a method for advertising wireless Internet using a swap site according to the present invention.

5 is a diagram illustrating an advertisement selection site screen provided by a wireless Internet advertisement system using a swap site according to the present invention.

6 is a flowchart illustrating the function of an interface program provided to a wireless Internet user terminal by a wireless Internet advertising system using a swap site according to the present invention.

7 illustrates an example of a screen for selecting an advertisement transmission reservation provided by a wireless Internet advertisement system using a swap site according to the present invention.

FIG. 8 illustrates a screen for displaying, on a wireless Internet user terminal, schematic information of an advertisement file reserved by an interface program provided by a wireless Internet advertising system using a swap site according to the present invention.

9 illustrates an example of a screen on which an interface program provided by a wireless Internet advertisement system using a swap site according to the present invention displays schematic information of an advertisement file on a wireless Internet user terminal receiving an advertisement.

<Explanation of symbols for main parts of drawing>

100: wireless internet advertising system using a swap site

110: database system 112: member D / B

114: advertisement D / B120: advertisement site provider

130: advertising file transmission unit 140: data receiving unit

150: payment processing unit 200: wireless Internet

300: wireless Internet user terminal

In order to achieve the above object, the wireless Internet advertising system using the swap site according to the present invention is a member D / B for storing wireless Internet user information including terminal information, personal information, authentication information, advertisement transmission information and payment information ; And an interface program for displaying the advertisement file by selecting the real-time transmission function of the advertisement file or the memory storage function after downloading from the wireless Internet user, and the advertisement D / B for storing the advertisement file summary information. Database system; Receives at least one of terminal information, personal information, and authentication information from a wireless Internet user through a wireless Internet network, displays advertisement file classification information, advertisement file outline information, and transmits the advertisement file by selecting an advertisement from the wireless Internet user. Advertisement site providing unit for receiving a request signal; An advertisement file transmission unit for receiving the advertisement file selected from the database system and transmitting the selected advertisement file to the wireless Internet user terminal together with the interface program; It includes a payment processing unit for processing the payment to be paid to the wireless Internet user according to the advertisement transmission information as payment information.

In order to achieve the above another object, the wireless Internet advertising method using a swap site according to the present invention (a) displays the advertisement file information classified according to a predetermined criterion, and the advertisement selection site comprising an advertisement file selection means Providing a to a wireless Internet user terminal connected through a wireless Internet; (b) if the advertisement file selection data and advertisement file transmission request signal are received from the wireless Internet user terminal, searching for the corresponding advertisement file and transmitting the retrieved advertisement file and interface program to the wireless Internet user terminal; (c) When a wireless Internet user inputs one or more other wireless Internet user terminal numbers through an interface program and the wireless Internet user terminal transmits another wireless Internet user terminal number inputted, according to the schematic information of the corresponding advertisement file and advertisement viewing. Transmitting the payment information and the interface program to another wireless Internet user terminal; And (d) processing the payment to be paid to the wireless Internet user who receives the advertisement file or requests the delivery of the advertisement file.

Hereinafter, a wireless Internet advertisement system using a swap site according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating an internal configuration of a wireless internet advertisement system 100 using a swap site according to the present invention.

According to Figure 1, the wireless Internet advertising system using a swap site according to the present invention (hereinafter referred to as "advertising system according to the present invention) 100 is a member D / B 112 and the advertising D / B ( It comprises a database system 110 having a 114, an advertisement site providing unit 120, an advertisement file transmission unit 130, a data receiving unit 140 and a payment processing unit 150.

Advertising system 100 according to the present invention is connected to the wireless Internet user terminal 300 through the wireless Internet 200, where the wireless Internet 200 is a WAP (Wireless Application Protocol) server, a swap gateway, etc. A network capable of interworking with the wired Internet is usually managed by a wireless Internet service provider (or may be managed by a mobile communication service provider). In addition, the network management system provided by the wireless Internet service provider includes a mobile switching center (MSC), a base transceiver station (BTS), a base station controller (BSC), and a subscriber information processing device (HLR). It is equipped with devices such as: Home Location Register (SMC), Short Message Center (SMC), and Interworking Function (IWF).

As described above, the network management system is provided with a short message center and a voice message service to provide additional service functions such as a message transmission service function, a voice message notification service function, and an Internet mail and swap data transmission / reception function. to be.

The wireless Internet user terminal 300 may be a mobile communication terminal having a function of transmitting and receiving wireless data and displaying data, such as a mobile phone, a personal digital assistant (PDA), or the like.

The database system 110 included in the advertisement system 100 according to the present invention records / modifies / deletes data and requests from the advertisement site providing unit 120, the advertisement file transmitting unit 130, and the payment processing unit 150. As a system for controlling input and output of data, a member D / B 112 and an advertisement D / B 114 are provided.

2 is a diagram illustrating a data field of a member D / B 112 of the wireless Internet advertising system 100 using a swap site according to the present invention.

Referring to FIG. 2, the member D / B 112 includes a wireless Internet user's personal information including the name, resident number, age, region of residence, occupation, and the like of the wireless Internet user. The terminal information of the user is stored, and the type of advertisement for each wireless Internet user, the number of readings per advertisement type (that is, the number of downloads), and when the downloaded advertisement file is transmitted to another wireless Internet user, Ad delivery information including information and the number of times of advertisement delivery and payment information of the price to be calculated and paid to the wireless Internet user are recorded.

Here, the wireless Internet user may request the delivery of the advertisement file provided by the user by transmitting the terminal information of the neighbors known to him through the interface program provided to his terminal to the advertisement system 100 according to the present invention. As a result, additional payment can be paid, and through this delivery function, the advertisement system 100 according to the present invention can induce the provision of a more suitable target advertisement.

3 is a diagram illustrating a data field of the advertisement D / B 114 of the wireless Internet advertising system 100 using a swap site according to the present invention.

3, the advertisement D / B 114 stores the interface program, the advertisement file, the advertisement file outline information, and the advertisement file field information to control input / output of each data.

Here, the advertisement file is a broad data file including product information, product related technical information, product promotion information, etc., and a data file having contents that can provide useful information to the user of the wireless Internet terminal in addition to the information having an advertisement effect. it means.

The advertisement file field information is classified into advertisement files according to the personal information of the above members based on the company type and product type (for example, an advertisement file corresponding to a leather product preferred by a sales professional in the early 20s). Etc.) can be recorded by assigning a classification code to each advertisement file, and the advertisement file outline information is information representing a field, a characteristic, etc. of a product which is the target of the advertisement file. In addition, the advertisement file schematic information is displayed on the swap site, and means the product information displayed with a message for guiding the payment on the wireless Internet user terminal 300 when the reservation or delivery of the advertisement.

The interface program stored in the advertisement D / B 114 is a terminal program that is transmitted to the terminal of the wireless Internet user and performs wireless communication with the advertisement system 100 according to the present invention. It has a basic function of displaying an advertisement file by selecting a transfer function or a memory storage function after downloading. That is, when the interface program is transmitted with the advertisement file to the wireless Internet user terminal 300, as described above, the advertisement program displays the advertisement file without being selected by the wireless Internet user. If it is, the schematic information of the advertisement file and the payment information displayed when the advertisement is displayed, the advertisement file transmission request signal is transmitted to the data receiver 140 by selecting whether to view the advertisement file. When the advertisement file transmission unit 130 transmits the advertisement file, the interface program selects the function and displays the advertisement file.

In addition, the interface program is selected from the wireless Internet user whether the transmission of the downloaded advertisement file to the other wireless Internet user terminal 300 and receives one or more other wireless Internet user terminal information from the wireless Internet user to transmit to the data receiving unit 140 do. The interface program is transmitted to the other wireless Internet user terminal 300 along with the advertisement file schematic information to perform the functions described above, so that the advertisement file can be delivered with the linkage. That is, the interface program displays a message asking whether to transfer the downloaded advertisement file to another wireless Internet user terminal 300 and a guide message of the price paid when the advertisement file is delivered, and provides a selection means. When the wireless Internet user manipulates the selection means and inputs a command, the interface program receives one or more other wireless Internet user terminal information from the wireless Internet user and transmits the information to the data receiver 140.

The interface program allows the wireless Internet user to input a selection command by operating the keypad of the terminal.

The interface program transmitted together with the advertisement file outline information through the advertisement file delivery function may display information (eg, wireless Internet terminal number or user's name, etc.) of the user who requested the transmission of the advertisement file. This will allow the wireless Internet user who receives the advertisement file to distinguish the transmitted advertisement file from other transmission data, such as spam mail.

Then, the advertisement file schematic information is transmitted to the terminal of the wireless Internet user who has reserved the transmission of the advertisement file by accessing the advertisement site providing unit 120 and the advertisement file outline information to the terminal of another wireless internet user at the request of delivery. If the wireless Internet user's terminal is in a call state or is in a power-off state when it is transmitted along with the interface program, the interface program icons to allow the wireless Internet user to view the advertisement file later.

The advertisement site providing unit 120 receives any one or more of terminal information, personal information, and authentication information from the wireless Internet user through the wireless Internet network, and transmits the information to the member D / B 112, and the advertisement file classification information and advertisement. Display file summary information and provide it to the wireless Internet user.

The advertisement site providing unit 120 receives an advertisement file transmission request signal by receiving an advertisement from the wireless Internet user, or receives a transmission reservation request signal of the advertisement file. Here, if the advertisement site providing unit 120 receives the advertisement file transmission request signal, the advertisement file transmitting unit 130 transmits the advertisement file and the interface program to the wireless Internet user terminal 300, while the advertisement site providing unit 120 ) Receives the advertisement file transmission reservation request signal, the advertisement file transmission unit 130 transmits the advertisement file schematic information and the interface program to the wireless Internet user terminal 300.

Advertisement site providing unit 120 is a system that performs the function of the swap server, it is preferable to have a swap gateway, a web server, a swap proxy server and the like separately from the network management system.

The database system 110 records in the advertisement transmission information field of the member D / B 112 that an advertisement corresponding to the transmission reservation request signal of the advertisement file is reserved by the wireless Internet user.

As described above, the advertisement file transmission unit 130 receives the selected advertisement file from the database system 110 and transmits the advertisement file to the wireless Internet user terminal 300 along with the interface program, or from the database system 110 to the corresponding advertisement file. The schematic information and the interface program are retrieved and transmitted to the wireless Internet user terminal 300.

The data receiver 140 receives one or more other wireless Internet user terminal information or an advertisement file transmission request signal from the interface program and transmits the received signal to the database system 110.

Accordingly, the advertisement system 100 according to the present invention includes a transceiver and a time provided by the wireless Internet user terminal 300 so that the data receiver 140 and the advertisement file transmitter 130 may transmit and receive various signals and data. Frequency subsystems, gain control systems, modems with RF (Radio Frequency) interfaces, etc. must be provided.

The payment processing unit 150 processes the payment to be paid to the wireless Internet user according to the advertisement transmission information as payment information. For example, the member D / B 112 has a virtual account in the payment information record field generated for each wireless Internet user. And the settlement processing unit during the period of the type of the advertisement file viewed by the wireless Internet user, the number of readings, the number of other wireless Internet users who have received the advertisement file, and the number of advertisement files viewed and read by other wireless Internet users. The payment to be paid to the wireless Internet user who receives the advertisement file or requests the delivery of the advertisement file based on one or more criteria is settled on the virtual account.

Hereinafter, a method of advertising wireless Internet using a swap site according to the present invention will be described in detail with reference to the accompanying drawings.

4 is a flowchart illustrating a method for advertising wireless Internet using a swap site according to the present invention.

First, the advertisement site providing unit 120 displays and provides advertisement file information classified by predetermined criteria such as gender, age, region, and terminal type as the wireless Internet user terminal 300 is connected through the wireless Internet network. . The advertisement selection site transmitted to the terminal receives the selection command by providing the selection means of the advertisement file (S100).

5 illustrates an advertisement selection site screen provided by the wireless internet advertisement system 100 using the swap site according to the present invention.

6 is a flowchart illustrating a function of an interface program provided to the wireless Internet user terminal 300 by the wireless Internet advertising system 100 using the swap site according to the present invention.

The advertisement site providing unit 120 receives the advertisement file selection data and the advertisement file transmission request signal from the wireless Internet user terminal 300 (S105), and the database system 110 that receives the advertisement file searches for the advertisement file and retrieves the advertisement. The advertisement file transmission unit 130 transmits the file and the interface program to the wireless Internet user terminal 300 (S110). When the interface program is transmitted together with the advertisement file (S200), the "real-time display" function and the "memory storage and later viewing" function are selected from the wireless Internet user and provided with the display (S205, S210, S215). Subsequently, the interface program provides an "advertisement file delivery" function to be described below (S220 and S225).

However, if the wireless Internet user terminal 300 transmits the advertisement file selection data and the advertisement file transmission request signal along with the advertisement file selection request signal through the advertisement selection site (S115), the advertisement file is provided as described above. The advertisement D / B 114 sets the advertisement reservation (the wireless Internet user terminal 300 may transmit only the advertisement file selection data and the transmission reservation request signal of the advertisement file, and in this case, the advertisement file immediately Not provided) (S125).

FIG. 7 illustrates a screen for selecting an advertisement transmission reservation provided by the wireless Internet advertisement system 100 using the swap site according to the present invention.

After that, when a new advertisement corresponding to the reservation setting information is found, the advertisement D / B 114 transmits the outline information and the interface program of the advertisement to the wireless Internet user terminal 300 through the advertisement file transmission unit 130. (S130).

The advertisement file outline information and the transmitted interface program are transmitted to the wireless Internet user terminal 300 to display the advertisement file outline information and provide a selection means (S230). When the wireless Internet user inputs a transmission request command of the advertisement file through the selection means (S235), the interface program transmits a transmission request signal of the advertisement file to the advertisement system 100 according to the present invention (S240). The advertisement system 100 according to the present invention receiving the transmission request signal of the advertisement file searches for the advertisement and transmits the advertisement to the wireless Internet user terminal 300 (S135) (S245).

FIG. 8 illustrates a screen for displaying, on the wireless Internet user terminal 300, schematic information of an advertisement file reserved by an interface program provided by the wireless Internet advertising system 100 using a swap site according to the present invention.

However, when the wireless Internet user inputs a non-browsing command of the advertisement file through the selection means or does not operate the selection means for a predetermined time, the advertisement system 100 according to the present invention does not provide the advertisement file and does not provide the advertisement file. The communication is disconnected (S235). The interface program receives the advertisement file (S245), selects the "view immediately" function and the "save later" function from the wireless Internet user (S205) and displays the received advertisement file (S210, S215).

Subsequently, the interface program provides a selection means for selecting whether or not to deliver the provided advertisement file to other wireless Internet users (also displays and provides information on the payment paid) and receives a selection command from the wireless Internet user ( S220), when the wireless Internet user requests the delivery of the advertisement file, inputs one or more other wireless Internet user terminal numbers, and transmits another wireless Internet user terminal number to the data receiver 140 (S225).

When the data receiving unit 140 receives another wireless Internet user terminal number (S140), the advertisement file transmitting unit 130 provides the database system 110 with the schematic information of the corresponding advertisement file, the payment information according to the advertisement reading, and the interface program. Searched from and transmitted to the other wireless Internet user terminal 300 (S145).

9 illustrates a screen displaying an interface program provided by a wireless Internet advertisement system 100 using a swap site according to the present invention on a wireless Internet user terminal 300 receiving an advertisement.

The wireless Internet user who has received the schematic information of the advertisement file, the payment information according to the advertisement reading, and the interface program can receive or deliver the advertisement file in the same manner by receiving the above-described functions.

Finally, the payment processing unit 150 processes the payment to be paid to the wireless Internet user who receives the advertisement file or requests the delivery of the advertisement file (S150).

The present invention has been described above with reference to the preferred embodiments, which are merely examples and are not intended to limit the present invention, and those skilled in the art to which the present invention pertains do not depart from the essential characteristics of the present invention. It will be appreciated that various modifications and applications are not possible that are not illustrated above. For example, each component specifically shown in the embodiment of the present invention can be modified. And differences relating to such modifications and applications will have to be construed as being included in the scope of the invention defined in the appended claims.

According to the present invention, a mobile communication terminal having advantages such as always-time and personality by providing an interface means for a wireless Internet site and a terminal that can professionally propagate a wireless internet advertisement having a closed tendency compared to an offline advertisement or a wired internet advertisement. Using to maximize the advertising effect.

In addition, according to the present invention, it is possible to satisfy both sides of the advertiser and the customer because it is possible to set up an efficient advertisement target by refraining from the indiscriminate spam mail-based advertisement and by entitlement of the customer as an advertisement forwarder through the terminal interface means. It will be able to provide efficient wireless Internet advertising.

Claims (8)

In the advertising system using the wireless Internet, A member D / B for storing wireless Internet user information including terminal information, personal information, authentication information, advertisement transmission information, and payment information; And an interface program for displaying the advertisement file by selecting the real-time transmission function of the advertisement file or the memory storage function after downloading from the wireless Internet user, and the advertisement D / B for storing the advertisement file summary information. Database system; Receives at least one of terminal information, personal information, and authentication information from the wireless Internet user through the wireless Internet network, displays advertisement file classification information, advertisement file outline information, and selects an advertisement from the wireless Internet user. Advertisement site providing unit for receiving a file transfer request signal; An advertisement file transmission unit for receiving the advertisement file selected from the database system and transmitting the selected advertisement file to the wireless Internet user terminal together with the interface program; And a payment processing unit for processing the payment to be paid to the wireless internet user as the payment information according to the advertisement transmission information. The method of claim 1, The interface program selects whether or not to transmit the downloaded advertisement file to another wireless Internet user terminal, receives and transmits one or more other wireless Internet user terminal information from the wireless Internet user, and transmits the advertisement file summary information. When sent to the wireless Internet user terminal together with the advertisement file schematic information is displayed to the wireless Internet user to provide an interface means to transmit the advertisement file transmission request signal, and receives the advertisement file from the advertisement file transmission unit, The advertisement file transmission unit receives the schematic information and the interface program of the advertisement file from the database system and transmits to the wireless Internet user terminal, characterized in that the wireless Internet advertising system using a swap site. The method of claim 2, And a data receiver configured to receive the other wireless internet user terminal information or an advertisement file transmission request signal from the interface program and transmit the received information signal to the database system. The method of claim 2, wherein the interface program When the wireless Internet user terminal is provided to the other wireless Internet user terminal at the request of the wireless Internet user, the wireless Internet user information for displaying the wireless Internet user information requesting the delivery of the advertisement file is displayed on another wireless Internet user terminal. Advertising system. The method of claim 2, The advertisement site providing unit receives an advertisement from the wireless Internet user and receives a transmission reservation request signal of an advertisement file. The member D / B stores the reservation information of the advertisement file in the advertisement transmission information, and when the advertisement file is searched, the advertisement D / B extracts the interface program and the advertisement file outline information and delivers it to the advertisement file transmission unit. And the advertisement file transmission unit pushes the interface program and the advertisement file schematic information to the wireless internet user terminal. In the advertising method using the wireless Internet, (a) displaying advertisement file information classified according to a predetermined criterion and providing an advertisement selection site including an advertisement file selection means to a wireless Internet user terminal connected through wireless Internet; (b) if the advertisement file selection data and advertisement file transmission request signal are received from the wireless Internet user terminal, searching for the corresponding advertisement file and transmitting the retrieved advertisement file and interface program to the wireless Internet user terminal; (c) when the wireless Internet user inputs one or more other wireless Internet user terminal numbers through an interface program, and the wireless Internet user terminal transmits the inputted other wireless Internet user terminal numbers, outline information of the corresponding advertisement file, advertisement Transmitting the payment information and the interface program according to the reading to the other wireless Internet user terminal; And (D) a wireless Internet advertising method using a swap site comprising the step of processing the payment to be paid to a wireless Internet user who has received the advertisement file or request delivery of the advertisement file. The method of claim 6, wherein step (b) (b1) receiving the advertisement file selection data and the advertisement file transmission reservation request signal from the wireless Internet user terminal and searching for the corresponding advertisement file; (b2) transmitting the schematic information and the interface program of the advertisement file to the wireless Internet user terminal when the corresponding advertisement file is found; And (b3) receiving the transmission request signal of the advertisement file from the interface program, and transmitting the advertisement file to the wireless Internet user terminal. The method of claim 6, wherein step (c) When the user of the personal communication terminal receiving the schematic information of the advertisement file, the payment information according to the advertisement reading, and the interface program transmits the advertisement file transmission request signal through the interface program, the corresponding advertisement file is searched and transmitted to the personal communication terminal. And payment processing for the payment to be paid to the user of the personal communication terminal.