KR20020005132A - Apparatus and method for moving picture goods advertising by using WAP - Google Patents

Abstract

PURPOSE: A mobile image goods advertisement apparatus and method using a WAP is provided to heighten an advertisement effect by displaying a goods advertisement as a mobile image on a display panel of a mobile communication terminal by pushing the goods advertisement of a mobile image to the mobile communication terminal by using a WAP. CONSTITUTION: A mobile communication terminal(10) receives a mobile image goods advertisement provided from the first advertisement server(40) interworking with a WAP gateway(30) or the second advertisement server(50) connected to the Internet. The mobile communication terminal(10) is available for a data communication and a voice communication. An exchange(20) performs connection between the mobile communication terminal(10) with other wired/wireless communication terminal. A WAP gateway(30) connects the mobile communication systems(10,20) and the first and second advertisement servers(40,50) and converts a heterogeneous data form or a heterogeneous protocol between the mobile communication systems(10,20) and the first and second advertisement servers(40,50). That is, the WAP gateway(30) directly converts a packet communication of the Internet into a simple communication suitable for a mobile communication network by way of a server installed at a radio communication provider, so that the mobile communication terminal(10) can use the Internet. The first and the second advertisement servers(50) stores mobile image goods advertisement information of each goods and information on subscribers who desire to receive the goods advertisement, and interworks with the WAP gateway(30) to transmit the mobile image goods advertisement requested by an advertise to the mobile communication terminal(10) at a time zone desired by the corresponding subscribers.

Description

Apparatus and method for moving picture goods advertising by using WAP}

The present invention relates to an apparatus and method for advertising video product using WAP. In particular, the present invention relates to an online product using WAP to push a product advertisement to a mobile communication terminal to perform a product advertisement and purchase an advertisement product. The present invention relates to a video product advertisement apparatus and method using WAP.

Recently, online web-based online advertising has emerged as an important business as an advertising technique. Until now, advertising on the web through a PC has been introduced as a number of techniques and recognized as an important advertising means.

However, referring to the advertisement in the mobile communication terminal, a text-based advertisement for performing the advertisement is used by transmitting a text including an advertisement document to the mobile communication terminal. This is an advertisement in the form of a short massage service (SMS) or an internet email (E-mail), which is a text advertising technique by text.

As described above, in the related art, there is a problem in that advertising techniques for mobile communication users are not various and thus are not effective because they do not attract user's attention. In addition, from the standpoint of a mobile communication user receiving a text advertisement, it may be annoying in some cases, and it is also a hassle to delete it once and for all. There is also the problem of adverse effects.

On the other hand, in order to reduce the mobile communication fee, by accessing the Internet using a PC instead of a mobile communication terminal and receiving various advertisements including a video on the Internet, a certain score is provided to receive benefits such as cumulative cash or mobile communication fee reduction. However, the user's inconvenience is caused by the location constraints of the PC tool.

In addition, online advertisements targeting PC users are mostly exposure advertisements for a brief exposure while the user is connected to the Internet on the PC or receiving mail or other contents. By watching the ad download and run after you connect, you get paid for the ad. However, online advertisements targeting PC users are limited to PCs, and from a user's point of view, there is a constraint that an advertisement can be received only when the PC is turned on and connected to the Internet.

The present invention has been made to solve the above-described problem, by using a WAP pushes the product advertisement of the video to the mobile terminal, by advertising the product of the advertiser, and the video product advertisement using the WAP to purchase the advertising product It is an object of the present invention to provide an apparatus and method.

1 is a view showing the configuration of a product advertising device using a WAP according to the present invention.

2 is a flowchart illustrating a product advertisement method using WAP according to the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10. mobile communication terminal, 20. exchanger,

30. WAP gateway, 40. First ad server,

50. Second ad server

In accordance with one aspect of the present invention, there is provided a video product advertisement apparatus using a WAP, comprising: a mobile communication terminal capable of receiving a video product advertisement through a wireless Internet; A switch configured to access the mobile communication terminal and another wired / wireless communication terminal; A WAP gateway for converting packet communication of the Internet into simple communication suitable for a mobile communication network so that the mobile communication terminal can use the Internet; The mobile communication device stores video product advertisement information and subscriber information of subscribers receiving video product advertisements, and uses the push technology to push the video advertisement information by interworking with the WAP gateway connected directly or through an internet network. Comprising an advertisement server for transmitting to the terminal. Here, the subscriber information may include age, gender, occupation, hobbies, interests, mobile communication terminal number, a time zone to receive an advertisement, and a frequency of receiving advertisements.

On the other hand, the video product advertising method using the WAP according to the present invention comprises the steps of storing the subscriber information on the video product advertisement receiving subscribers in the advertising server after receiving the video product advertisements from the mobile communication subscriber; Transmitting video product advertisement information to a mobile communication terminal of the receiving subscriber using a push technique at a desired time period of the receiving subscriber; Displaying the received video goods advertisement information on a display panel and starting the advertisement by displaying the received video goods advertisement information as a video on the display panel according to a button input for confirming the received video goods advertisement; ; Displaying an arbitrary key used to confirm that the receiving subscriber actually viewed the received video goods advertisement information while displaying the received video goods advertisement information as a video on the display panel, and ending the advertisement. and; Determining whether there is the arbitrary key input; If the predetermined key input is found as a result of the determination, the received key value is transmitted to an advertisement server, thereby confirming that the receiving subscriber actually viewed the received video goods advertisement.

And when the receiving subscriber accesses a wireless internet shopping mall linked with the advertising server to purchase an advertisement product, confirming whether the receiving subscriber connected to the wireless internet shopping mall is a valid subscriber; If the receiving subscriber is a legitimate subscriber, characterized in that it further comprises the step of receiving and storing the purchase information for the product from the subscriber.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the video goods advertising apparatus and method using the WAP according to an embodiment of the present invention.

1 is a road showing the configuration of a video goods advertising device using the WAP according to the present invention, the video goods advertising device using the WAP according to the present invention is a mobile communication terminal 10, the exchanger 20, and the WAP gateway 30 ), A first advertisement server 40, and a second advertisement server 50.

In such a configuration, the mobile communication terminal 10 may receive a video product advertisement provided by the first advertisement server 40 interworking with the WAP gateway 30 or the second advertisement server 50 connected to the Internet. As a terminal, data communication and voice communication are possible.

The exchange 20 performs a connection between the mobile communication terminal 10 and another wired / wireless communication terminal.

The WAP gateway 30 is for connecting the mobile communication systems 10 and 20 to the first and second advertisement servers 40 and 50, and the mobile communication systems 10 and 20 and the first and second advertisement servers ( 40, 50) to convert between heterogeneous data formats or heterogeneous protocols. That is, the Internet can be used in the mobile communication terminal 10 by directly converting packet communication of the Internet into a simple communication suitable for a mobile communication network through a server installed in a wireless communication provider.

The first and second advertisement servers 50 may provide video product advertisement information for each product and information on subscribers who want to receive the product advertisement (address, name, social security number, mobile terminal number, age, gender, occupation, Hobbies, interests, time zones for receiving advertisements, number of advertisement receptions, etc.), and in conjunction with the WAP gateway 30, the subscribers move the video product advertisements requested by the advertiser at a desired time period using push technology. Transmit to communication terminal 10. Here, the first advertisement server 40 is directly connected to the WAP gateway 30, and the second advertisement server 50 is connected through an internet network.

As described above, the video product advertisement information about the product includes a video image of the product.

2 is a flowchart illustrating a video product advertisement method using WAP according to the present invention.

In order to implement the video product advertisement method using the WAP according to the present invention, first, a subscriber must receive an application to provide a video product advertisement using a WAP. However, when an existing subscriber applies for a video product advertisement, After accessing a predetermined advertising site that provides a video product advertisement to the mobile terminal 10, subscriber information (address, name, social security number, mobile terminal number, age, gender, occupation, hobby) according to the form provided by the site , Interests, the time you want to receive the advertisement, the number of times the advertisement is received, etc.) and the application to receive the video product advertisements to the mobile communication terminal 10 of the user. The application is made to receive the advertisement (S10, S12).

As described above, after receiving the video product advertisement from the existing / new subscriber, the subscriber information provided from the subscriber (address, name, social security number, mobile terminal number, age, gender, occupation, hobby, interest field, Time slots for receiving advertisements, number of advertisement receptions, etc.) are stored in a predetermined memory area of the first and second advertisement servers 40 and 50 as a database (S14).

As described above, when information about a subscriber who has applied for a video product advertisement reception is stored in a database in a predetermined memory area, the first advertisement server 40 or the second advertisement server 50 receives the subscriber through the WAP gateway 30. In the desired time zone or at a time when the mobile communication terminal 10 is not used, for example, between 1 am and 5 am, the advertisement information of the video goods that the advertiser wants to advertise is used by the subscriber's mobile communication terminal. Transfer to (10) (S16). In this case, when the video product advertisement information is transmitted to the subscriber's mobile communication terminal, additional information may be further included in consideration of the hobby, job, interest, etc. of the subscriber using the subscriber information.

On the other hand, the advertiser may maximize the advertising effect by performing the targeting (targeting) advertising using the subscriber information.

As described above, the mobile communication terminal 10 having received the video goods advertisement information from the first advertisement server 40 or the second advertisement server 50 through the WAP gateway 30 may be the first advertisement server 40 or the like. Display the video goods advertisement information received from the second ad server 50 on the display panel (S18), and to check the video goods advertisement information received from the first ad server 40 or the second ad server 50 It is determined whether the advertisement confirmation button is input (S20).

When the advertisement confirm button is input as a result of the determination in step S20, the advertisement is started by displaying the video product advertisement information received from the first advertisement server 40 or the second advertisement server 50 as a video on the display panel. S22).

As described above, the video product advertisement information received from the first advertisement server 40 or the second advertisement server 50 is displayed on the display panel according to the input of the advertisement confirmation button, and the product advertisement is performed as a video. As shown in FIG. 3, an arbitrary menu used to confirm that the subscriber actually viewed the video goods advertisement information transmitted from the first advertisement server 40 or the second advertisement server 50 by the corresponding mobile communication subscriber. Keys, numbers or letter keys are displayed (S24), and the advertisement performed by the video is terminated (S26).

As described above, after the video product advertisement is finished, it is determined whether there is an input of any menu key, numeral or letter key displayed in the above-described process S24 (S28).

As a result of the determination in step S28, if any menu key, numeric or letter key is input after the end of the video product advertisement, the input key value is inputted through the WAP gateway 30 to the first advertisement server 40 or the second advertisement. Transmission to the server 50 confirms that the mobile communication subscriber actually viewed the received video product advertisement information (S30).

For example, in the process S24, the video product advertisement information received from the first advertisement server 40 or the second advertisement server 50 is displayed on the display panel to perform product advertisement as a video. 'Is displayed, after the video product advertisement is terminated, the numeric key' 2 'is input to notify the first advertisement server 40 or the second advertisement server 50 that the received video product advertisement is actually viewed.

As described above, while the received video goods advertisement is displayed on the display panel of the mobile communication terminal 10, an arbitrary menu key or number or letter key is displayed. The first advertisement server 40 or the second advertisement server 50 may confirm that the mobile communication subscriber actually viewed the received video goods advertisement by pressing. This can be an important advertising effect measuring means that can confirm whether the mobile communication subscriber actually saw or did not see the video product advertisement received by the push in the same concept as the actual click in the banner advertisement of the web site.

As described above, in the above step S28 by inputting any menu key, number or letter key to inform the first ad server 40 or the second ad server 50 that the subscriber actually saw the received video goods advertisement. In addition, the first ad server 40 or the second ad server 50 records this to compensate the subscriber, and may pay part or all of the fee for using the mobile communication terminal. You can also earn cash and give it to subscribers as long as you watch the received video product advertisement.

On the other hand, as described above, after the subscriber informs the first advertisement server 40 or the second advertisement server 50 that the mobile communication subscriber confirms the received video product advertisement information through the above-described process S28 and process S30, the subscriber advertises the advertisement product. If you want to purchase the product can be directly connected to the wireless Internet shopping mall linked with the first ad server 40 or the second ad server 50 can also purchase goods directly. That is, when the subscriber accesses the wireless internet shopping mall linked with the first advertising server 40 or the second advertising server 50 to purchase the advertising product using the mobile communication terminal 10 (S32), the wireless internet shopping mall An authentication key is requested to confirm whether the subscriber connected to the user is a legitimate subscriber, and based on the authentication key input from the user according to the authentication key request, it is determined whether the corresponding user is a legitimate user (S34).

As a result of the determination in step S34, when the corresponding user is a legitimate user, the subscriber receives and stores the purchase information about the product (S36). In the process S36, the subscriber can purchase the product with a single button operation of selecting a desired product in order to purchase the product because the advertisement information received by the subscriber is stored in the advertisement server.

The advertiser who is requested to purchase a product provides a product ordered by the corresponding mobile subscriber based on the information of the mobile subscriber stored in the advertisement server.

The video goods advertising apparatus and method using the WAP of the present invention are not limited to the above-described embodiments, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

According to the video goods advertising apparatus and method using the WAP of the present invention as described above, by using the WAP to push the goods advertisement of the video to the mobile communication terminal to display the goods advertisement as a video on the display panel of the mobile terminal, The advertising effect can be improved.

After receiving the video product advertisement, the user can access the wireless internet shopping mall and purchase the product by a simple button operation.

Claims (5)

A mobile communication terminal capable of receiving a motion picture product advertisement through a wireless Internet; A switch configured to access the mobile communication terminal and another wired / wireless communication terminal; A WAP gateway for converting packet communication of the Internet into simple communication suitable for a mobile communication network so that the mobile communication terminal can use the Internet; The mobile communication device stores video product advertisement information and subscriber information of subscribers receiving video product advertisements, and uses the push technology to push the video advertisement information by interworking with the WAP gateway connected directly or through an internet network. A video commodity advertisement device using a swap comprising an advertisement server for transmitting to a terminal. The method of claim 1, wherein the subscriber information, The video product advertising device using the swap, including age, gender, occupation, hobbies, interests, mobile communication terminal number, the time zone to receive the advertisement, the number of advertisement reception. Determining whether to receive a video product advertisement from a mobile communication subscriber and storing subscriber information on the video product advertisement receiving subscriber in an advertisement server; Transmitting video product advertisement information to a mobile communication terminal of the receiving subscriber using a push technique at a desired time period of the receiving subscriber; Displaying the received video goods advertisement information on a display panel and starting the advertisement by displaying the received video goods advertisement information as a video on the display panel according to a button input for confirming the received video goods advertisement; ; Displaying an arbitrary key used to confirm that the receiving subscriber actually viewed the received video goods advertisement information while displaying the received video goods advertisement information as a video on the display panel, and ending the advertisement. and; Determining whether there is the arbitrary key input; And if the random key is input, determining that the received subscriber actually saw the received video product advertisement by transmitting the input key value to an advertisement server. Way. The method of claim 3, further comprising: checking whether the receiving subscriber connected to the wireless internet shopping mall is a legitimate subscriber when the receiving subscriber accesses a wireless internet shopping mall linked with the advertising server to purchase an advertisement product; And if the receiving subscriber is a legitimate subscriber, receiving and storing purchase information about the product from the subscriber. The method of claim 3, wherein the video product advertising information, The video product advertising method using the swap, characterized in that it comprises a video image of the product.