KR19990083975A - Advertisement method on a computer network using a push of user-selected advertisements and user's participation therein - Google Patents

Abstract

The present invention is an advertisement method that pushes the advertisement selected by the user to the user's computer through a computer network, receives an advertisement from an advertiser, makes a database by advertisement type and / or advertisement area, and searches the database for the user. The present invention relates to a method of advertising on a computer network that extracts only advertisements within a certain type and / or area selected, and then pushes the advertisements to a predetermined area in a user web browser.

By not only increasing the concentration of advertising, but also allowing users to view the advertisements of their choice while performing normal web surfing, they can also be associated with such advertisements without having to go to the advertiser's homepage, for example, to receive advertisements or events. There is an advantage in that the participation in the advertisement, the search and purchase of the advertisement product can be performed in real time.

Description

Advertisement method on a computer network using a push of user-selected advertisements and user's participation therein}

The present invention pushes an advertisement selected by a user to a user's computer through a computer network and allows the user to respond to the advertisement method. The present invention relates to an advertisement method on a computer network that pushes only an advertisement to a predetermined area in a user web browser and allows a user to perform an action related to the advertisement.

Recently, with the rapid increase of the Internet users, the Internet has played a role as a new media that enables real-time communication between companies and individuals, individuals and individuals, rather than in the sense of a network connected with computers. Accordingly, interest in various advertisements on the Internet is increasing.

The types of internet advertising can be classified into web services, e-mail services, and push services. Internet advertising using web services is a general advertisement type, which is commonly seen when accessing a search engine or a homepage of a famous media company. Banner AD is a representative form. The banner advertisement is linked to the advertiser's homepage, so that when an internet user clicks on the internet advertisement, the banner advertisement is connected to the company's homepage and related sites. This advertising method is the most typical Internet advertising method so far, but it has a disadvantage that it is possible to see the advertisement only when entering a specific site, the advertising effect only when registered on a known site, and it is difficult to design utilizing the idea that attracts special attention of the user. . In addition, as an advertisement method that is popular in recent years, an advertisement rewarding when an advertisement is clicked has a small amount of profit that can be obtained by viewing the advertisement, and thus, most of the advertisement consumers are made up of young students. It is difficult to advertise for an adult, and because it comes out immediately after accessing the website, the actual content of the advertisement is not well communicated.

Secondly, as an advertisement method using electronic mail, which has been recently utilized, a new method of direct mail (DM), which delivers various information to a specific target group using the Internet, can be cited. Existing e-mails have been sent and received mainly for text, but now, effective product information is delivered using multimedia e-mails using graphics and moving images.

In addition, in recent years, a method of delivering information through a push technology has been developed beyond a conventional pull method of providing information according to a user's request. This push technique means that the server automatically delivers (pushes) information of a category pre-selected by the client to the client without waiting for the client's request, and the user can view the pushed information when desired. The information provided by the push is no different from the current browser as seen on the computer screen. However, if a user installs a program on his or her computer that can retrieve the information, the service provider continues to provide the information. Rather, it is similar to media such as TV or radio. In order to receive the information using the push technology, a special program is used in addition to the conventional web browser, and a screen having its own format is provided by the program, and the corresponding information on the network is delivered to a place classified by the format. Stored. The information is updated and delivered every time period determined by the user or the program, and the user can view the latest information stored at a desired time, and the information can be delivered in real time.

A typical example of using this push technology is a pointcast service. According to this service, it is divided into items such as news, stocks, weather, etc., and can be pushed and stored on each channel. It has a display function and a function of displaying necessary information and / or advertisements instead of the screensaver.

Advertisement using this push technology is a service that sends the information desired by the client or the information adapted by the Internet information providing company to the client connected to the Internet in real time. Such service is a method of sending advertisement information to each computer connected to the Internet and continuously delivering the service or product information of the company to be advertised to the window of the client computer to double the advertising effect. The advertisement by the push technology is performed by the push service providing server transmits a predetermined advertisement to the user along with various information requested by the client, and the transmitted advertisement is displayed on the information service screen unique to the push service. In addition, recently, push advertisements are made using web browsers developed by various ISPs (Internet Service Providers). For example, AD windows are formed in some areas of the upper part of the web browser. This advertisement window always starts an animation or banner advertisement regardless of the web page the user is viewing.

Such a push technology is a very active advertising method in that it is always displayed to the user even if the user does not request it, but it may be inconvenient in that the advertisement is always displayed even if the user does not want it. In addition, if the user clicks on the banner, etc., when the desired advertisement is started, the user leaves the webpage he is currently viewing and moves to the homepage of the advertisement company. Therefore, the user has to return to the original website after viewing the advertisement. . In addition, regardless of the type of advertisement desired by the user, only the advertisements sent by the server can be received, so that only the advertisements he wants can be received. There will be no.

All of the above-described conventional Internet advertising is made in the form of one-way delivery to the user. In other words, it does not differ from other multimedia advertisements such as TVs and newspapers in that it only delivers the advertisement contents to the user and does not allow the user to actively participate in the advertisement. However, on a computer network, it is possible to take advantage of the fact that advertisements can be made interactive, such as immediate user feedback on the presentation of advertisements, advertisement copying, etc. after advertisement delivery. That is, the server delivers the information of the advertisement, and the client (user) can increase the efficiency of the advertisement by sending a response to the advertisement information back to the server. Although there are internet advertisements that compensate a predetermined amount depending on the time of viewing the advertisement or the number of clicks on the banner advertisement, in this case, there is only a weak user participation such as viewing the advertisement contents or clicking the banner.

Accordingly, the present invention allows the user to receive only the advertisement selected by the user while performing normal web surfing, and to allow the user to respond to the advertisement, thereby increasing the concentration of the advertisement and not moving to the advertiser's homepage. The present invention also provides a method of advertising on the Internet that can proceed in real time the action related to the corresponding advertisement, for example, the reception of advertisement contents, participation in event advertisements, search and purchase of advertisement products, and the like.

An object of the present invention is to provide an advertisement method of the method that pushes only the advertisement selected by the user to the user.

Another object of the present invention is to provide an advertisement selected by the user in real time through a window formed in a certain area of the web browser screen, and through the window various actions related to the advertisement, that is, advertisement delivery, participation in advertising events, purchase of advertising products, etc. It is to provide an advertising method on a computer network that can be performed directly.

It is another object of the present invention to provide an advertisement method on a computer network that can increase the concentration of advertisements by transmitting only advertisements in a desired field without disturbing the user's web surfing by delivering advertisements through one window. will be.

Figure 1 shows a simplified configuration of a system for implementing the advertising method according to the present invention.

Figure 2 is a flow chart showing the overall flow of the advertising method according to the present invention.

FIG. 3 shows a detailed flow of advertisement reception and advertisement database in the flowchart of FIG. 2.

FIG. 4 is a flowchart showing the details of the membership registration and application installation steps shown in FIG. 2.

5 is a flowchart illustrating in detail the participation of the advertisement and the member according to the present invention.

Figure 6 is an example of a website providing an advertising service according to the present invention, Figure 6a is a main screen, Figure 6b is an advertisement registration application screen, Figure 6c is a member registration screen and 6d is a member registration confirmation / program download screen Illustrated.

7 illustrates an advertisement window displayed on a member's web browser when the application program according to the present invention is executed.

8 shows an event advertisement, such as a quiz pool advertisement, and illustrates the process by which a member participates in the advertisement.

9 illustrates a process of searching for and purchasing a product through an advertisement window of an application program according to the present invention.

10 illustrates a product purchase procedure through an instant purchase advertisement.

The advertising method for achieving the above object is provided by the mediation between the user (consumer) and the advertiser, by mediating between the advertiser having various kinds of advertisements and the user who needs only some of the advertisements, By providing users with only the ads they want and earning profits by actively or passively participating in them, advertisers can increase the effectiveness of ads by delivering and responding only to users who want them. To be.

Looking at the advertising method step by step, receiving an advertisement from the advertiser through a computer network, classified by the type and area of the advertisement and storing it in the database, the personal information of the client, and the type and area of the advertisement you want to receive Receiving the member information including the registration to the computer network to register as a member, storing the member information for each member in the database, and sending the application to the member to install, and the member is online on the computer network In this case, searching for an advertisement stored in the advertisement database, extracting only an advertisement corresponding to the advertisement type and / or region selected by the member, and extracting the extracted advertisement in a portion of a web browser screen of a member computer. Pushing into a window, and as the member Viewing the gold-pushed advertisement and causing an action related to the advertisement, and one of the advertiser and the advertisement method provider rewards the member according to the advertisement related activity of the member.

The advertisement type may be a simple information delivery advertisement that delivers information only and has no special reward to the user. In particular, in order to increase member participation in the advertisement, the advertisement type receives a mileage corresponding to the advertisement posting time and receives a discount when purchasing the product of the corresponding advertiser. Participate in events such as mileage advertisements, quizzes delivered through advertising windows, event events that can receive certain rewards such as sweepstakes, and advertisements posted to order specific information about the product or purchase products directly. It is preferable that it is an instant purchase advertisement. However, it is not limited to such advertisement. In addition, the area of the advertisement refers to the category of the product or service that the advertiser wants to advertise, such as category division in a general shopping mall. For example, furniture, health food, flowers, agricultural products, office supplies, adult items, Children's goods, women's goods, movies, music, drinks / alcohol, clothing / beauty, cars, miscellaneous goods / household goods, general appliances, computers, etc., but is not limited thereto.

The advertiser may directly designate the type and area of each advertisement and send it to the server, or the advertiser may send only the advertisement contents to the server and the server may analyze the advertisement contents and divide the contents by category and type and store them in the database. .

Personal information of the client for membership registration may include a name, address, gender, e-mail address, etc., but is not limited thereto. The types of advertisements that the client may select include the aforementioned simple information transmission advertisement, mileage advertisement, and event. It may be one or more of sex advertising, instant product purchase advertising, but is not limited to this, there may be another advertising area. In addition, the area of the advertisement that the member can select may also follow the above-described division (furniture, health food, flowers, ...), but is not limited thereto. Membership can be made by accessing the website for providing advertisement (mediation) service according to the present invention and inputting necessary matters, etc., can be registered as a member and at the same time send an application to be automatically installed on the member computer, By clicking this "download application" button, the program can be transferred and installed by the member himself when he / she wants the program. In addition, the member's advertisement type and / or advertisement area selection may be made when registering as a member, it is also possible to select or change the desired advertisement type and region by running the application in the online or offline state after membership registration. In this case, upon being connected to the server, the application program sends the advertisement type and advertisement area information selected by the member to the server, and the server searches and transmits only the corresponding advertisement accordingly.

The application that is sent at the same time as the member registration receives only the advertisements in the category and area selected by the member from the server providing the corresponding advertisement method (hereinafter referred to as "server") and displays them in the advertisement window located on the member's web browser. When there is an action related to the above-mentioned advertisement, it transmits the result to the server and delivers the server's response to the action back to the member. These applications run simultaneously when the client launches a web browser, and as soon as a member connects to the computer network, the application notifies the server that the server identifies the member's identity and requested ad types and areas in the database. At the same time, the content of the advertisement is retrieved and sent to the members.

Actions related to the advertisement may include passive viewing such as simply viewing a simple information delivery advertisement, viewing a mileage advertisement, or participating in an event such as a quiz, and purchasing a product by viewing an instant purchase advertisement. Active actions, or the like, but are not limited to these actions, there may be other actions depending on the type of advertisement advertising.

The advertisement window includes an advertisement display window for displaying an advertisement, a secondary display window for displaying detailed contents of an advertisement, and an input for allowing a member to actively transmit information to a server, such as entering a corresponding brand name when purchasing a product. A window, an advertisement type display window for distinguishing the type and / or area of the currently delivered advertisement, and a scroll bar for displaying other function icons, etc. may be used, but the present invention is not limited thereto. In the scroll bar, a "purchase" icon for purchasing an instant product and a "check item" button for selecting an item to be viewed when participating in an event such as a quiz are arranged. In addition, there may be a full ad window opening and closing button for hiding and opening the corresponding ad window, a secondary display window opening and closing button and a transmission button for transmitting information input by the member to the server. Such an advertisement window will be described in detail with reference to the following drawings.

Regarding the profits that a member can obtain, first, by viewing a pushed mileage advertisement, a predetermined mileage or cyber money may be paid, and a discount may be obtained when a corresponding advertiser purchases a product. In addition, by participating in an event-like advertisement such as a quiz, you can receive a predetermined mileage or receive a prize. In addition, according to the instant product purchase advertisement provided, it is convenient to specifically search for the desired product and immediately purchase the corresponding product without moving to the website of the advertiser. In the case of mileage advertising, the server calculates the mileage result paid to each member and notifies the advertiser, and the advertiser can give a discount to the member according to the mileage result, while the reward products and product vouchers are based on the accumulated mileage. Alternatively, the prize may be delivered to the advertisement (broking) service provider or the member according to the present invention. If the prize is delivered to the advertising (brokering) service provider, the service provider will deliver the prize to the member. In addition, in the case of event-based advertising, the advertisement (mediation) service provider according to the present invention, not the advertiser, may act on behalf of the event. In this case, the prizes are delivered to the advertising (broking) service provider, and the service provider gives a prize to the member. And so on.

In addition, there may be two methods for purchasing a product through an instant purchase advertisement. First, when an advertisement for a certain product is issued through an advertisement display window, when a member is interested in the product, the "purchase" "Button. Then, the secondary display window is opened and specific information on the product is started, and the member can search for more detailed specifications and finally purchase the product by selecting the "final buy" button in the secondary display window. As another method, a member may actively enter a product name he / she wants to purchase in an input window, search for a desired product through an advertisement display window and a secondary display window, and then purchase the product. In both of these methods, payments need to be made through a computer network in order to purchase goods online. Therefore, when the final purchase is selected, payment can be moved to the website of the agency service. The payment agency service receives financial information such as the member's credit card information, requests approval from the credit card company for payment, and if approved, receives a payment from the credit card company to limit a predetermined fee. Advertisement (intermediation) according to the present invention serves to deposit the bank account of the service provider or the seller of the product. At this time, it may be encrypted to protect the financial information of the member.

In addition, for an online transaction through an instant purchase advertisement, various systems made in a conventional electronic commerce (EC) may be used. Such systems include an authentication system for authenticating the identity of the buyer, the seller, and the sales broker; There is a secure electronic payment system that enables electronic payments while maintaining the security of the buyer's financial information.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of the advertising (mediation) method according to the present invention.

Figure 1 shows a simplified configuration of a system for implementing the advertising method according to the present invention, the advertiser computer 11, the client (member) computer 13, the advertising (mediation) system 100 and these It consists of a computer network 12 for connecting. The advertisement (mediation) system 100 includes a server 110, a member database 120, and an advertisement database 130. Advertisements sent by an advertiser through a computer network are received from a server and classified by advertisement type and area. The member information, which is stored in the advertisement database 130 and includes personal information input by the member and information on the type and / or area of the advertisement selected by the member, is divided into members and stored in the member database 120. However, the server 110, the member database 120 and the advertisement database 130 do not necessarily need to be implemented separately, but may be implemented in an integrated form as in a normal computer system. In other words, the server corresponds to the central processing unit and the input / output unit, and the database may be formed of a single system as corresponding to the storage of the computer.

On the other hand, if registered as a member, the application program 14 capable of performing the advertisement method according to the present invention is transmitted to the client (member) computer through a computer network and installed.

In addition, for the purchase of an online product by an instant purchase advertisement, an authentication system and / or an electronic payment system (not shown) as described above may be connected to the computer network or server, if necessary.

Figure 2 shows the flow of the advertisement (mediation) method according to the present invention as a whole, firstly, the advertiser connects to the advertisement (mediation) server and inputs the advertisement contents, and the server receives the advertisement contents, and then the type and area of the advertisement. Separated by each and stored in the advertising database (S210). The client also accesses the server and registers as a member by selecting his / her personal information and the desired advertisement type and / or advertisement area, and downloads an application program that allows the registered member to perform the advertisement method according to the present invention. To be installed in (S220). After the advertisement database and the member database are established, when the member accesses the server and reveals his or her identity, the server searches for an advertisement within the advertisement type and advertisement area requested by the member from the advertisement database (S230) and searches for the corresponding member. The computer program transmits the advertisement and displays the advertisement in a predetermined space of the web browser (S240). Depending on the type of advertisement displayed, the member can perform a predetermined engagement (watching a mileage advertisement, participating in an event-based advertisement, or purchasing a product on the fly) (S250). Make a reward or deliver the goods (S260).

FIG. 3 shows a detailed flow of advertisement reception and advertisement database in the flowchart of FIG. 2. First, the advertiser accesses an advertisement (mediation) server and inputs his ID and password (S310). If the advertiser is not a registered advertiser registration (S312), and selects the type of advertisement to be registered (S313). If the advertisement to be registered is a simple information transmission advertisement, the corresponding area and the advertisement of the advertisement are input (S320). If the advertisement to be registered is the mileage advertisement, the mileage condition is input in addition to the advertisement region and the advertisement input (S330). S331). If the advertisement to be registered is an event-like advertisement such as a quiz, the advertisement area (the area of the product or service to be advertised) and the event content are input (S340). At this time, if the event is a quiz, the event content should be entered in detail, such as quiz questions and answers, time to perform the quiz, rewards (such as prizes, mileage, discount tickets, etc.) for participating in the quiz. If the type of advertisement to be registered is an instant purchase advertisement, an advertisement region is input (S350), and it is determined whether to deliver the product information by interworking the above-described advertisement database with the advertiser's product database (S351). When the database is interlocked, various information about the corresponding product may be provided from the product database of the advertiser. Therefore, it is not necessary to input detailed product information. If the user does not want to interlock, the detailed information of the product to be advertised is input (S352). ). Select the payment method to be adopted for the online purchase (S353), if the online payment is selected, enter the bank account number and account holder of the advertiser to be deposited (S355), if you apply for credit card payment card payment service To be connected to the system to provide (S354). When an advertisement for each advertisement type is received through such a procedure, the advertisement registration date and time are recorded (S314), and the received advertisement is classified into advertisement type, advertisement area, advertiser, mileage condition, and event content and stored in the advertisement database. (S315). This completes the advertisement reception and advertisement database construction.

FIG. 4 is a diagram for describing the registration and application installation steps shown in FIG. 2 in detail. When a client connects to an advertisement (mediation) server (S410), the server sends a membership agreement and / or advertisement ( Brokerage) The contents of the service are introduced. If the client wants to register as a member to enter the member information and the member information consisting of the desired advertising area and / or type (S413). At this time, the member's personal information to be entered is similar to the subscription contents of the regular membership Internet service, for example, a member ID, password, name, gender, social security number, home address, home phone number, work and school, work phone It can include numbers, work addresses, cell phone numbers, and e-mail addresses. In addition, as described above, the selection of advertisement types and / or advertisement areas to be received may be performed on a web page of an advertisement (intermediation) site in an online state, or may be performed by executing an application program in an offline state. However, in this flowchart, it is shown that the selection of the type and area of the advertisement is made online.) When the member application information thus input is transmitted to the server, the registration confirmation procedure (S415) is performed to select whether to download the application now. (S416). At the member's option, the application is downloaded and installed on the member's computer.

FIG. 5 is a flowchart specifically illustrating an advertisement and a member's participation behavior according to the present invention. When a member accesses an advertisement (mediation) server (S510) and inputs his or her ID and password (S511), the server selects the member. Identifies the identity of the member and retrieves the advertisement type selected by the member from the database. If the type of the selected advertisement of the member is a simple information delivery advertisement, it is determined whether there is recent data (S520), and if there is recent data, the latest data is searched (S521). S522) extracts the corresponding advertisement and transmits it to the member (S523). At this time, it is preferable to record the transmission time and the advertiser (S524).

Even if the type of the selected advertisement is a mileage advertisement, the above mileage advertisement is extracted through the recent data search step (S530 to S532) as described above and transmitted to the member (S533). In this case, in order to give a benefit to the member who views the mileage advertisement, the advertisement time (advertisement transmission time) and the advertiser should be recorded (S534).

If the selected advertisement is an event advertisement, in particular, a quiz advertisement, the content of the quiz question is transmitted (S540), after receiving a member's response (S541), and determining a noon answer and transmitting the result to the member ( S542), and transmits a message about the quiz participation (number of participants and the number of correct answers, etc.) (S543), and then determines whether the event has ended (S544), and if it is finished, send the event result (quiz winner, etc.) to the member (S545). )do.

If the type of the selected advertisement is an instant purchase advertisement, it is determined whether the member wants a detailed search for the product (S550), and the product is selected through the detailed search system (S551) (S552). When the purchase of goods is selected, payment is performed through the order and payment system S553.

When the member's participation is performed by the types of advertisements as described above, an application on the computer of the member calculates advertisement participation data for each advertiser (S513), and transmits the advertisement participation data to the server (S514). The server receives the advertisement participation data and transmits it to the advertiser computer (S515), and the advertiser or the advertisement (broking) service provider according to the present invention provides the member with appropriate rewards (product discount coupons based on mileage, prizes based on quiz results). Or, deliver the purchased goods to the member (S516).

Figure 6 is an embodiment of a website providing an advertisement (mediation) service according to the present invention, Figure 6a is a main screen, Figure 6b is an advertisement registration application screen, Figure 6c is a member registration screen and 6d is a member registration confirmation / The program download screen is shown.

When the advertiser or the general public accesses the advertisement (intermediation) site, as shown in FIG. 6A, a member registration button, an advertisement registration application button, and an application download button are provided. The advertiser moves to the screen as shown in FIG. 6B by clicking the advertisement registration application button.

6B is an advertisement registration application screen, in which an advertiser registered as a member inputs his or her ID and password, and an advertiser who has not yet registered is registered as an advertiser by clicking the "Advertiser registration" button. The advertisement application is provided with an advertisement content field in which detailed information about the advertisement is input, such as an advertisement type, an advertisement area, an advertisement contract period, and an advertisement text. In this figure, an example of applying for an "event (quiz) advertisement" for the "mobile phone" is shown. In this case, in the advertisement content, in addition to the advertisement text, the quiz questions and answers, the transmission time of each quiz question, and the details of rewards such as prizes to be given to the quiz winner should be described in detail.

FIG. 6C illustrates a screen for applying for membership of a general client. The personal information (name, ID, password, address, contact information, etc.) of the client is described, and the type of advertisement and area of the advertisement to be received are selected. Do it. In this drawing, as in the normal window screen, the type of advertisement and the area of the advertisement are selected in the "check button" manner for each item. After all the input, click on the "Sign Up" bucket, a screen for confirming the subscription is provided as shown in Figure 6d, this screen is provided with an application download button for providing an advertising (mediation) service according to the present invention.

7 to 10 illustrate various advertisement screens and advertisement participation procedures appearing on a member's computer web browser by the advertisement service according to the present invention.

7 is a diagram showing an advertisement window displayed on a member's web browser when the application program according to the present invention is executed. FIG. 7A shows only an advertisement window, and FIG. 7B shows that the advertisement window is arranged in a typical web browser. It shows the state.

As shown in FIG. 7A, an advertisement window for displaying an advertisement includes an "ad type display window" indicating a type of advertisement currently displayed, an "advertising display window" in which an advertisement is displayed, and detailed information about a product or an advertisement. "Secondary display window", "input window" for delivering the active information of the member to the server, the item check button (from 1 to 0) and the product purchase icon for selecting the quiz answer or purchase item number It consists of a "scroll bar". On the other hand, additionally, a "send" button, a "close second display" button and a "close all advertisement window" button for transmitting the input content to the server is provided. The advertisement type display window may indicate the type of advertisement currently displayed in text or character.

FIG. 7B illustrates a screen in which an advertisement window as shown in FIG. 7A is disposed on a normal web browser. Although FIG. 7B is located at a lower right side of the web browser screen, it may be disposed at another position.

8A to 8E illustrate how an event advertisement, such as a quiz pool advertisement, is displayed and how a member can participate in the advertisement, and shows that the advertisement is an event advertisement in the advertisement type display window as shown in FIG. 8A. Bee "character is displayed, and a brief introduction to the advertisement is posted in the creative display window. In FIG. 8B, the first quiz question is displayed in the advertisement display window, and the view for the problem is provided from 1 to 4 times in the secondary display window. At this time, the item check button in the scroll bar is activated only the buttons 1 to 4 corresponding to the number of views, the member selects one of them (Fig. 8c). In FIG. 8D, whether the answer is correct or not, information about the quiz such as the number of participants and the number of correct answers so far is displayed on the secondary display window. In FIG. 8E, a notice for the second quiz is transmitted, and when all of the quizzes are completed, the final quiz pool transmits the result to the member as shown in FIG. 8F. These quiz results are sent from the server to the advertiser's computer, give a reward to the member, or give a proper reward, such as mileage benefits for participating in the quiz.

9A to 9I illustrate a process of searching for and purchasing a product through an advertisement window of an application program according to the present invention. When a member inputs a product name to be searched in an "input window" (FIG. 9A), The company name of the stored product is transmitted to the "advertising display window" (Fig. 9b). At this time, only the item check button corresponding to the number of company names transmitted is activated, and the member clicks the desired company number. After that, the detailed brands and specifications of the company products are selected in the above manner (Figs. 9C to 9F), and then the "Buy" button is pressed (Fig. 9G). At this time, detailed information such as a photograph of the product is displayed on the secondary display window. In FIG. 9H, in order to check the details of the purchased product, after confirming the selected product in the form of question and answer through the "advertisement display window" and the "input window", finally "final purchase" button in the "secondary display window" Press Then, a screen for making a payment is provided (not shown), and when the payment is made immediately, such as a credit card transaction, contents related to purchasing a product are transmitted to the member as shown in FIG. 9I. The server transmits the product purchase information to the corresponding advertiser, and the advertiser completes the product purchase by delivering the corresponding product to the member.

FIG. 10 illustrates a product purchase process through an instant purchase advertisement, in which an instant product purchase advertisement is displayed in the "advertisement display window" (FIG. 10a), and when a member wants to purchase the product, the advertisement is displayed on the scroll bar. Click on the "Buy" button (FIG. 10B). Then, detailed product information is searched through the same procedure as in FIGS. 9D to 9I, and the desired product is purchased.

The present invention is an mediation service between the advertiser and the consumer, the database of the advertiser's advertisements by type and area, allows the consumer to select the desired type and area of the advertisement, only the corresponding advertisement on the member's web browser Provides a way to send to. Therefore, by not only increasing the concentration of advertisements by allowing the user to view the advertisements of his choice while performing normal web surfing, but also related to the advertisements without moving to the advertiser's homepage, for example, receiving advertisement contents. In addition, there is an advantage that it can proceed in the event advertising participation, search and purchase of advertising products in real time.

Claims (4)

Receiving an advertisement from an advertiser through a computer network, classifying the advertisement by type and area, and storing the advertisement in an database; Receiving member information including at least one of personal information of a client, an advertisement type and an advertisement area desired to be transmitted through a computer network, registering as a member, and storing member information for each member in a database; Transmitting the application to the member to install; When a member is online in the computer network, searching for advertisements stored in the advertisement database and extracting only advertisements corresponding to the advertisement type and / or region selected by the member; Pushing the extracted advertisement to an advertisement window formed in a portion of a web browser screen of a member computer; And, Wherein the member views the pushed advertisement and performs an action related to the advertisement, and one of an advertiser and an advertisement method provider rewards the member according to the advertisement related activity of the member; Advertising method on a computer network using the. The method of claim 1, The advertisement type may include a mileage advertisement that receives a mileage benefit according to an advertisement posting time, an eventual advertisement that may receive a certain reward by participating in an event delivered through the advertisement window, and a specific advertisement for the product. A method of advertising on a computer network using a user-selected advertisement push, which is divided into an instant purchase advertisement for ordering information or purchasing a product directly. The method of claim 2, The action associated with the advertisement may include at least one of viewing a mileage advertisement, participating in an event of an eventual advertisement, and viewing an instant purchase advertisement to purchase a product, and is given to the member according to the advertisement related behavior of the member. The predetermined reward is a method of advertising on a computer network using a user-selected advertising push, characterized in that one or more of the benefits of mileage accrual, rewards from participation in the event and information on the goods or delivery of purchased goods. The method according to any one of claims 1 to 3, The advertisement window includes an advertisement display window for displaying an advertisement, a secondary display window for displaying detailed contents of an advertisement, an input window for inputting active requirements of a member, the type and / or advertisement currently being delivered. An advertisement method on a computer network using a user-selected advertisement push, comprising an advertisement type display window for displaying an area, and a scroll bar including an item check button and a purchase button.