KR20010057174A - Method for hierarchically servicing advertisement broadcasting in wireless communication system - Google Patents

Abstract

PURPOSE: A social class-based AD service method in a wireless communication system is provided to provide an advertising broadcast service of region distribution type based on a characteristic of a certain region in a wireless system which includes the next generation mobile communication network like an IMT-2000. CONSTITUTION: A broadcast range of an advertising broadcast service is determined for a social class-based ad broadcast service based on each region characteristic of a wireless communication network. An advertising broadcast material is provided to a region unit of a corresponding class based on a broadcast range of an advertising broadcast service. An advertising broadcast material is serviced to a registration unit of a corresponding station in a region unit of a corresponding class for thereby activating an advertising service based on a class-based ad broadcast and an IMT-2000 service.

Description

Method for hierarchically servicing advertisement broadcasting in wireless communication system in wireless communication system

The present invention is currently being used in the wireless subscriber network (WLL), broadband wireless subscriber network (B-WLL), frequency public communication network (TRS), mobile telephone network (Cellullar), personal mobile communication network (PCS), intelligent transportation network (ITS), foreign countries In the wireless communication system including other mobile phone networks in use in next generation, next generation mobile communication networks such as International Mobile Telecommunication-2000 (IMT-2000) and Universal Mobile Telecommunication Service (UMTS), which are currently being standardized in European and North American methods. Regionally distributed commercial service considering regional characteristics, or advertising service for each base station (BS), control station (BSC), switching center (MSC) unit, or individual characteristics Implementing a method and the method of the above-mentioned commercial broadcasting service that can provide the hierarchical commercial service such as personalized commercial personalized service considering age, identity, etc.) and personality The present invention relates to a computer-readable recording medium having recorded thereon a program.

In the conventional wireless (digital and cellular) telephone system, the situation is provided simply as a means for providing a commercial service to the entire base station (BS) from the center. That is, no method of providing an advertisement service to an IMT-2000 terminal by a unit of a radio base station (BS), a unit of a base station controller (BSC), or a unit of a mobile switching center (MSC) is not known. .

On the other hand, the centralized commercial broadcasting by the conventional wireless telephone system does not consider the characteristics of the region, nor does it consider the current location of the user of the IMT-2000 terminal, and also the characteristics of the individual (age, status) of the user of the IMT-2000 terminal. Etc.) and personality is not considered, so the effect of advertising is not known to be high.

Therefore, in the 21st century, the nation's daily living zone and personalized society, regional distributed commercial service, and new commercial service plan according to the current location and personal characteristics of IMT-2000 terminal users are required.

The present invention devised to solve the problems as described above, the layer-by-layer to provide a regional distributed advertising service in the regional unit considering the characteristics of the region in a wireless system including a next-generation mobile communication network, such as IMT-2000 It is an object of the present invention to provide a commercially readable service medium and a computer-readable recording medium recording a program for realizing the method.

In addition, the present invention provides a broadcasting service for each base station (BS), control station (BSC), switching center (MSC) unit in consideration of the current position of the terminal user in a wireless system including a next-generation mobile communication network, such as IMT-2000, etc. It is another object of the present invention to provide a hierarchical commercial broadcasting service method and a computer readable recording medium recording a program for realizing the method.

In addition, the present invention provides a hierarchical commercial service such as personalized commercial customized service considering the characteristics (age, identity, etc.) and individual characteristics of the user in a wireless system including a next-generation mobile communication network such as IMT-2000, etc. It is another object of the present invention to provide a hierarchical commercial broadcasting service method and a computer readable recording medium recording a program for realizing the method.

1 is an exemplary configuration of an advertisement service system to which the present invention is applied.

2 is a diagram illustrating an embodiment of a hierarchical advertisement service method according to the present invention;

Figure 3 is an example of the advertising service area by the radio base station used in the present invention.

Figure 4 is a flow diagram of an embodiment for a hierarchical advertisement service method according to the present invention.

5 is a flow chart of another embodiment of a hierarchical advertisement service method according to the present invention;

* Explanation of symbols for the main parts of the drawings

11 mobile station (MS) 12 base station (BS)

13: control station (BSC) 14: exchange station (MSC)

15: IMT-2000 data center

One embodiment of the present invention for achieving the above object is, in the advertising service method in a wireless communication system, broadcasting of the advertising service in order for the broadcasting service of the regional unit by layer considering each region characteristics of the wireless communication network Determining a range; A second step of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And a third step of collectively servicing the commercial at a registered terminal located under the relevant country in the regional unit of the corresponding layer.

Another embodiment of the present invention provides an advertisement service method in a wireless communication system, in which a broadcast range of the advertisement service is provided for a hierarchical regional advertisement service considering a current position of a terminal user in a wireless communication network. Determining a first step; A second step of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And a third step of collectively servicing the commercial at a registered terminal located under the relevant country in the regional unit of the corresponding layer.

In addition, another embodiment of the present invention, the advertising service method in a wireless communication system, for storing a user information in a subscriber management database for a specialized commercial service considering the personal characteristics and personalities of the terminal user in a wireless communication network A first step of making; A second step of determining a broadcasting range of the specialized commercial broadcasting service for each regional broadcasting commercial service in the wireless communication network; A third step of transmitting a commercial according to the personal characteristics and individuality of the terminal user up to the regional unit of the corresponding layer according to the broadcasting range of the specialized commercial broadcasting service; And a fourth step of servicing the commercial with a registered terminal located under the relevant country in the regional unit of the corresponding layer.

One embodiment of the present invention for achieving the above object is, in a wireless communication system having a processor, the broadcasting range of the commercial service for the advertising service of the regional unit by layer considering each region characteristics of the wireless communication network, Determining function; A function of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And a computer-readable recording medium having recorded thereon a program for realizing a function of collectively servicing the commercials from a registered terminal located under the relevant country in the regional unit of the hierarchy.

Another embodiment of the present invention provides an advertisement service method in a wireless communication system, in which a broadcast range of the advertisement service is provided for a hierarchical regional advertisement service considering a current position of a terminal user in a wireless communication network. Determining the function; A function of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And a computer-readable recording medium having recorded thereon a program for realizing a function of collectively servicing the commercials from a registered terminal located under the relevant country in the regional unit of the hierarchy.

Further, another embodiment of the present invention, in the advertising service method in a wireless communication system, for storing a user information in a subscriber management database for a specialized advertising service considering the personal characteristics and personalities of a terminal user in a wireless communication network Function; Determining a broadcasting range of the specialized commercial broadcasting service for the regional broadcasting commercial service in the wireless communication network; Transmitting, according to the broadcasting range of the specialized commercial broadcasting service, the commercial broadcasting in consideration of the personal characteristics and personalities of the terminal user up to the regional unit of the corresponding layer; And a computer-readable recording medium having recorded thereon a program for realizing a function of serving the commercial broadcast to a registered terminal located under the relevant country in the local unit of the hierarchy.

The present invention provides a regional distributed commercial broadcasting service in consideration of local characteristics, or a radio base station (BS) type in a wireless base station unit in consideration of the current location of an IMT-2000 terminal user, and a wireless control station in a wireless control station unit (BSC). Type), or a commercial switching service such as a personal switching service (MSC) type commercial service in consideration of individual characteristics (age, identity, etc.) and personality of IMT-2000 terminal users. It is.

To this end, the present invention is to the radio switching station (MSC) stage, or to the radio control station (BSC) stage, or wireless through the commercial service system server owned by the commercial management database to determine and store the broadcast service broadcast range; When the commercial is transmitted to the base station (BS) stage, it is possible to realize a commercial service on the screen of the IMT-2000 terminal located below the wireless switching center (MSC), the wireless base station (BSC), and the wireless base station (BS).

In addition, in order to provide personalized personalized broadcasting service in consideration of individual characteristics (age, identity, etc.) and personality of IMT-2000 terminal users, from the broadcasting service system server based on the subscriber management database to each individual terminal of the IMT-2000 terminal Advertisement service can be provided.

In order to solve these technical problems, firstly, the regionally distributed commercial service requires the function of transmitting the commercials of the commercial service system to each unit, and includes a wireless switching center (MSC), a wireless control station (BSC), and wireless Each unit, such as a base station (BS), is collectively distributed to users of IMT-2000 terminals located under related stations.

Second, personalized personalized broadcasting service identifies the location information of subscribers of IMT-2000 terminal registered in Home Location Register (HLR) of Wireless Switching System (MSC) that composes IMT-2000 wireless communication network. According to the stored characteristics, it is necessary to send out the commercials of the commercial service system to each unit.

In conclusion, the main object of the present invention is to provide a broadcasting service of a regional unit in consideration of characteristics of a region, or a radio base station (BS) type of a wireless base station unit of a wireless base station based on a current location of a user of an IMT-2000 terminal. Commercial broadcasting such as a control station (BSC) type, a wireless switching station (MSC) type broadcasting service at a wireless switching center, or a personalized broadcasting service that considers individual characteristics (age, identity, etc.) and individuality of the user of the IMT-2000 terminal. It is to provide a service method.

The service concept of IMT-2000 is "Voice Free & Always On", and instead of voice communication fees, new revenue sources must be found, which can be replaced by commercial services. Therefore, it is necessary to approach commercial broadcasting services in a different way from television commercials.

Accordingly, the present invention relates to a method of providing advertisements to an IMT-2000 terminal by a radio base station (BS) unit, a radio control station (BSC) unit, a radio switching station (MSC) unit, etc. of the IMT-2000 network. When a user of a terminal uses a terminal by different wireless base stations, different advertisements are provided to the IMT-2000 terminal according to a wireless base station, a wireless control station, or a wireless switching center.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a commercial broadcasting service system to which the present invention is applied. In the drawing, "11" is a mobile station (MS), "12" is a base station (BS), and "13" is a control station. (BSC: Base Station Controller), "14" represents a Mobile Switching Center (MSC), and "15" represents an IMT-2000 data center, respectively.

The mobile station (MS) 11 is in the range of any base station 12, and the information of the mobile station 11 is transmitted to the exchange station 14 via the base station 12 and the control station 13 controlling it, The information transmitted from 14 is transmitted to the mobile station 11 via the base station 12 and the control station 13.

The mobile station (MS) 11 is a terminal that a user can carry and communicate with while moving, and in particular, is an IMT-2000 terminal.

The text message transmitted and received at the mobile station 11 is connected to the switching station 14 through the base station 12 and the control station 13 for high frequency signal processing and call processing.

The base station (BS) 12 performs a wired / wireless conversion function of communicating wirelessly with the mobile station 11 and communicating with the control station 13 by wire.

The control station (BSC) 13 connects the base station 12 to the switching center 14 to coordinate the connection between the base stations 12 and serves as a signal processing function for communication between the base station 12 and the switching station 14.

The exchange station (MSC) 14 connects with the control station 13 to perform call setup and release functions of the mobile station 11, and performs various functions related to call processing and additional services.

As shown in FIG. 1, the commercial service system to which the present invention is applied includes a regional distributed commercial service in units of regions considering the characteristics of a region, or a base station 12 in consideration of the current location of an IMT-2000 terminal user. The base station (BS) type, the control station (BSC) type in the control station 13 unit, the switching station (MSC) type commercial service in the unit of the exchange station 14, or the characteristics of the individual users of the IMT-2000 terminal (preferably age , Personality, etc.) and personality commercial services in consideration of personality can be provided.

Referring to the configuration of the IMT-2000 wireless communication network, as shown in FIG. 2, an MSC 14 is positioned at the top to control all the control stations 13 connected to the bottom of the switch 14. A base station (BS) 12 communicating with the IMT-2000 terminal 11 is located under the control station (BSC) 13 to control the base station 12.

Accordingly, the commercial service system to which the present invention is applied, as shown in FIG. 3, is provided with an MSC 14 through an advertisement service system server which owns a commercial management database which stores and stores a commercial service broadcast range. If the broadcast is sent up to the stage or up to the control station (BSC) 13 stage or up to the base station (BS) 12 stage, the IMT- located at the bottom of the exchange station 14, the control station 13, and the base station 12 is transmitted. The commercial broadcasting service can be realized on the screen of the 2000 terminal 11.

The commercial broadcasting service system uses different IMT-2000 advertisements for different base stations 12, control stations 13, or exchange stations 14 when multiple IMT-2000 terminals 11 are used by different base stations 12, respectively. 2000 terminal 11 is provided. In addition, the IMT-2000 terminal 11 provides a commercial service such as a personalized commercial service tailored to the characteristics (preferably age, identity, etc.) and personality of the user.

To this end, the commercial broadcasting service system stores the commercial broadcasted by the customer in the commercial broadcasting service system server and realizes the commercial broadcasting service in a regional distributed concept to the users of the IMT-2000 terminal 11 through the IMT-2000 wireless communication network. do.

As such, for the regionally distributed commercial service, the commercial service system needs a function of transmitting commercials to each unit from the IMT-2000 data center 15, as shown in FIG. Each unit, such as the control station 13 and the base station 12, is collectively distributed to the IMT-2000 terminal 11 located under the relevant station.

In addition, for a personalized commercial broadcasting service, the commercial broadcasting service system receives the location information of the subscriber of the IMT-2000 terminal 11 registered in the home location register (HLR) of the switchboard 14 constituting the IMT-2000 wireless communication network. And broadcasts the advertisements to each unit according to the characteristics stored in the subscriber database.

For such a regional decentralized commercial service or wireless base station type commercial service, the following functions are required in the commercial service system.

First, the customer inputs the order of the advertising area (regional distribution type, wireless base station type) that the customer wants in the advertisement management database of the advertisement management system server, and stores the advertisement image production in the advertisement image database.

Second, the commercial service system server creates a process, which periodically checks the broadcast area of the commercial management database and sends out related commercial video productions.

Third, the commercial service system checks the commercial unit to register all the IMT-2000s registered at the MSC 14 unit, the control station 13 BS or at the base station BS 12 unit. A broadcast service is provided to the terminal 11.

On the other hand, for a personalized personalized commercial service, the commercial service system needs the following functions.

First, personalized advertisement information is input in consideration of characteristics (age, identity, etc.) and personality of IMT-2000 subscribers in subscriber management database of IMT-2000 service subscribers.

Second, the advertisement service system server creates a process, which periodically checks the subscriber management database.

Third, the commercial broadcasting service system server searches the commercial multimedia image information database and sends out related commercial video productions according to individual characteristics and personalities.

Fourth, the commercial service system checks the commercial unit to confirm the current location of the user of the IMT-2000 terminal 11 by the home location register (HLR) of the exchange office 14, and checks the MSC unit. Through the control station (BSC) 13 unit through the final broadcast service to the IMT-2000 terminal (11).

Through this process, the multimedia image information of the commercial can be transmitted to an unspecified number or individual of the IMT-2000 user in real time. This will be described in more detail as follows.

First, the IMT-2000 service subscriber (Client) side will be described.

The user of the IMT-2000 terminal 11 should have a terminal in a power-on state at any time and any place. The IMT-2000 terminal 11 receives commercial multimedia image information and is displayed on the LCD screen.

Of course, the IMT-2000 terminal 11, which is always on, needs to detect which user is receiving the commercial because the voice communication cost is free instead of receiving the commercial. Instead of confirming that the IMT-2000 terminal 11 user is receiving the broadcasted broadcast, it is assumed that the terminal users registered in the home location register (HLR) of the MSC 14 are receiving the commercial. .

Therefore, whether the user of the IMT-2000 terminal 11 receives randomly received commercials or only commercials required by the individual, or at the stage of subscribing to the IMT-2000 service or receiving a service In this case, the method of transmitting a commercial is determined or changed and stored in the subscriber management database.

Now, let's look at the commercial broadcasting service in the IMT-2000 network from the advertiser side.

For local distributed commercial service or base station type commercial service, input the order of commercial area (local distributed type and base station type) that customer wants in the commercial management database of commercial management system server. Store the commercial video product in.

In addition, for personalized personalized commercial service, personalized advertisement information considering the characteristics (age, identity, etc.) and personality of the IMT-2000 subscriber is input to the subscriber management database of the IMT-2000 service subscriber.

On the other hand, from the perspective of the IMT-2000 service provider (Server), a push (Push) type commercial service procedure will be described first with reference to FIG.

As shown in FIG. 4, in the push type commercial service method, a local distributed or base station type commercial service system server first generates a process in a central processing module (401). According to the repetition cycle, the broadcasting area of the commercial management database is periodically searched (402) to transmit commercials from the MSC (14) unit, or from the base station type control station (BSC) unit. Decide if you want to send.

When the transmission method is determined, the commercial service system server obtains a list of IMT-2000 service subscribers registered at the bottom of the switching center (MSC) unit 14 from the home location register (HLR) of the switching center (MSC) 13 or the control station. (BSC) 13 receives a list of IMT-2000 service subscribers registered at the bottom of the unit (403) and stores whether or not a commercial is received in the subscriber management database (404). At this time, IMT-2000 free voice communication service is provided only for the stored subscribers.

After that, the commercial service system server checks the commercial unit and searches the commercial multimedia image information database (405) at the bottom of the local distributed switching center (MSC) 14 unit or the wireless base station type control station (BSC) 13 In step 406, a service for transmitting a broadcast is performed to all IMT-2000 terminals 11 registered at the bottom of the unit (406).

Now, from the perspective of the IMT-2000 service provider (Server), a full commercial service procedure will be described with reference to FIG.

As shown in FIG. 5, in the pull-type commercial service method, the personalized commercial service system server generates a process in the central processing module in step 501, and the process is an IMT-2000 service. The subscriber management database of the subscriber is periodically searched to create a thread in one terminal of the IMT-2000 (502).

Thereafter, the advertisement service system server turns on the IMT-2000 terminal 11 of the IMT-2000 service subscriber registered under the unit of the MSC 14 from the home location register HLR of the MS 14. Subscriber management by receiving On / Off information or On / Off information of the IMT-2000 terminal 11 of the IMT-2000 service subscriber registered at the bottom of the control station (BSC) unit 13 Whether or not the commercial is received is stored in the database (503). At this time, IMT-2000 free voice communication service will be provided only for the stored subscribers.

Next, the commercial service system server searches the commercial multimedia image information database and is registered at the bottom of the MSC unit 14 or at the bottom of the unit of the BSC 13 unit. All IMT-2000 terminals 11 implement a service for transmitting a broadcast.

Subsequently, the commercial service system server retrieves a related commercial video product corresponding to the characteristics and personalities of the individual stored in the subscriber management database from the commercial multimedia video information database (504 and 505).

Finally, the commercial service system checks the commercial unit to confirm the current location of the user of the IMT-2000 terminal 11 by the home location register (HLR) of the exchange office 14 (506), and the MSC ( 14) A broadcast service is finally provided to the IMT-2000 terminal 11 individual through the control station (BSC) 13 unit through the unit (507).

Like this, IMT-2000 service is "Voice Free & Always On" slogan, but voice communication is free. Instead, IMT-2000 terminal is always powered on. have.

Therefore, according to the present invention, it is possible to transmit a commercial service at least in units of a wireless base station (BS), and at a larger scale, can transmit a commercial service in a unit of a radio control station (BSC) that bundles several wireless base stations. Furthermore, it is possible to send out a commercial service in units of a wireless switching center (MSC) that binds several wireless control stations.

Accordingly, the advertiser has the advantage that it is possible to increase the effectiveness of the advertisement by implementing a commercial advertising service specialized in the local business through a new advertising media, and also by sending out the advertisements according to the characteristics for each individual.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

As described above, the present invention may contribute to advertisement activation by specialized advertisement services by hierarchical advertisements such as regional distribution type, wireless base type advertisement service, and personalized advertisement customized service, and activate IMT-2000 service. There is an effect that can be planned.

Claims (7)

In the advertising service method in a wireless communication system, A first step of determining a broadcasting range of the commercial broadcasting service for the regional broadcasting commercial service considering the regional characteristics of the wireless communication network; A second step of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And A third step of collectively servicing the commercial at a registered terminal located under the relevant country in a regional unit of the hierarchy; Advertising service method for each layer in a wireless communication system comprising a. In the advertising service method in a wireless communication system, A first step of determining a broadcasting range of the commercial broadcasting service for the regional broadcasting commercial service in consideration of the current location of the terminal user in the wireless communication network; A second step of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And A third step of collectively servicing the commercial at a registered terminal located under the relevant country in a regional unit of the hierarchy; Advertising service method for each layer in a wireless communication system comprising a. In the advertising service method in a wireless communication system, A first step of storing user information in a subscriber management database for a specialized commercial service considering a personal characteristic and individuality of a terminal user in a wireless communication network; A second step of determining a broadcasting range of the specialized commercial broadcasting service for each regional broadcasting commercial service in the wireless communication network; A third step of transmitting a commercial according to the personal characteristics and individuality of the terminal user up to the regional unit of the corresponding layer according to the broadcasting range of the specialized commercial broadcasting service; And A fourth step of servicing the commercial with a registered terminal located under a related country in a regional unit of the layer; Advertising service method for each layer in a wireless communication system comprising a. The method according to any one of claims 1 to 3, The wireless communication network, Substantially, a next-generation mobile communication network (preferably IMT-2000 (International Mobile Telecommunication-2000)) characterized in that the advertising service for each layer in a wireless communication system. In a wireless communication system having a processor, A function of determining a broadcasting range of the commercial broadcasting service for the regional broadcasting commercial service in consideration of each regional characteristic of the wireless communication network; A function of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And A function of collectively serving the commercials to a registered terminal located under the relevant country in the regional unit of the hierarchy. A computer-readable recording medium having recorded thereon a program for realizing this. In the advertising service method in a wireless communication system, A function of determining a broadcasting range of the commercial broadcasting service for a regional broadcasting commercial service in consideration of the current location of a terminal user in a wireless communication network; A function of transmitting a related commercial broadcast to a local unit of a corresponding layer according to a broadcast range of the commercial service; And A function of collectively serving the commercials to a registered terminal located under the relevant country in the regional unit of the hierarchy. A computer-readable recording medium having recorded thereon a program for realizing this. In the advertising service method in a wireless communication system, A function of storing user information in a subscriber management database for a specialized commercial broadcasting service in consideration of personal characteristics and personalities of a terminal user in a wireless communication network; Determining a broadcasting range of the specialized commercial broadcasting service for the regional broadcasting commercial service in the wireless communication network; Transmitting, according to the broadcasting range of the specialized commercial broadcasting service, the commercial broadcasting in consideration of the personal characteristics and personalities of the terminal user up to the regional unit of the corresponding layer; And A function of serving the commercials to a registered terminal located under the relevant country in the regional unit of the layer. A computer-readable recording medium having recorded thereon a program for realizing this.