KR20060094230A - System for providing mobile advertisement using cell broadcast service, and method thereof - Google Patents

Abstract

The present invention relates to a system and method for providing mobile advertisements, and more particularly, to a system and method for displaying and advertising a mobile advertisement transmitted using a text broadcasting service instead of a service standby screen of a mobile communication terminal. A customer database storing at least one category selected by the subscriber and an advertisement content corresponding to the category stored in the customer database are searched to establish a logical channel based on a text broadcasting service, and the mobile terminal of the subscriber designating the category is configured. And an advertisement content server for transmitting the advertisement content through a logical channel, wherein the mobile communication terminal stores the received advertisement content in a nonvolatile memory without notifying the reception of the advertisement content, The present invention relates to a mobile advertisement providing system using a text broadcasting service, wherein the stored advertisement contents are called and displayed on a display unit of the mobile communication terminal when a service is used.

Text Broadcasting Service (CBS), Mobile Advertising, Mobile Marketing, Standby Screen

Description

System and providing mobile advertisement using cell broadcast service, and method

1 is a block diagram of a mobile advertisement providing system using a text broadcasting service according to an embodiment of the present invention.

2 is a flowchart of a method for providing mobile advertisement using a text broadcasting service according to an embodiment of the present invention.

3A is a diagram illustrating a service standby screen of an existing mobile communication terminal.

3b to 3c are diagrams illustrating a service standby screen of a mobile communication terminal provided with a mobile advertisement according to a preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: customer database

200: ad content server

300: mobile communication terminal

410: existing service standby screen

420: mobile advertising screen

430 normal standby screen

440: split mobile advertising screen

The present invention relates to a system and method for providing mobile advertisements, and more particularly, to a system and method for displaying and advertising a mobile advertisement transmitted using a text broadcasting service instead of a service standby screen of a mobile communication terminal.

In the conventional method of providing a mobile advertisement to a mobile communication terminal, a service method using a point to point method using a short message service has been used. Such a service method was easy for the information reaching rate and one-to-one marketing of nearly 100%, but there was a significant problem in simultaneously transmitting mobile advertisements to multiple subscribers. There was a problem that the cost of Korean was expensive.

On the other hand, the mobile communication terminal currently serves as a personal channel that can receive various information and advertisements through wireless data communication beyond the area of a call or text transmission and reception service, and due to convenience, portability, and interactive features, It is growing fast enough to replace the media (TV, cable, radio, etc.). In particular, unlike the existing mass media, it is possible to deliver specialized advertisements and information according to individual subscribers, thereby positioning itself as a profitable medium for both information transmitters and subscribers. In particular, the implementation of the present invention does not require a significant investment such as additional development of a specific terminal and related system, and maximizes the use of the existing infrastructure, and the time that is inevitably generated during the use of a mobile communication terminal, that is, before or after service connection. Target marketing is possible by utilizing the waiting time before responding and reflecting the preferences of individual mobile subscribers.

Accordingly, an object of the present invention to solve the above problems is to view advertisements or useful information on the service standby screen of a mobile phone that appears when attempting to access a corresponding service such as voice call, text transmission, wireless data service connection and application download. The present invention provides a system and method for providing a mobile advertisement using a text broadcasting service.

Another object of the present invention is to provide mobile subscribers with the opportunity to obtain useful advertisements and information in a short period of time while waiting for access to the service, and advertisers or mobile service providers can contribute to new revenue opportunities and customer acquisition. The present invention provides a system and method for providing a mobile advertisement using a text broadcasting service to obtain a large customer communication channel.

Another object of the present invention is to increase the utilization of the existing wireless data network resources and existing terminals without a large investment for the development of a specific terminal for receiving a mobile advertisement and can lead to a high concentration of subscribers in the future The present invention provides a system and method for providing a mobile advertisement using a text broadcasting service that can be a useful marketing tool.

Another object of the present invention is that by utilizing the current wireless network resources, there is almost no initial investment and no adverse function such as spam, which can be implemented at relatively low cost and risk, and participates in the value chain. The present invention provides a system and method for providing a mobile advertisement using a text broadcasting service, which can benefit from mobile communication service providers, advertisers, and information providers.

In order to achieve the above object, according to an aspect of the present invention, a customer database for storing at least one category selected by the subscriber; And advertising content corresponding to a category stored in the customer database to set a logical channel based on a text broadcasting service, and transmit the advertising content through the set logical channel to a mobile communication terminal of a subscriber who designates the category. And a server, wherein the mobile communication terminal stores the received advertisement content in a nonvolatile memory without notifying the reception of the advertisement content, and calls the stored advertisement content when the mobile communication terminal attempts to use the service. The present invention provides a mobile advertisement providing system using a text broadcasting service, which is displayed on a display unit of a mobile communication terminal.

Preferably, the advertisement content includes a callback URL or a callback number as an advertisement content including a still image or a video, and the advertisement content server periodically outputs the advertisement content at the time limit or when a transmission event occurs. The transmission event may be an attempt to connect to a mobile communication service in which a service connection is completed within a predetermined time.

Also preferably, the display of the advertisement content on the display unit may call and display the advertisement content stored in the nonvolatile memory on a portion of the display unit of the mobile communication terminal and display a default idle screen on the remaining region. The service use attempt of the mobile communication terminal may be at least one of voice call origination, voice call termination, message transmission origination, message transmission termination, wireless data service connection, wireless data download, and wireless data service connection termination. And when the service use attempt of the mobile communication terminal is the wireless data download, the wireless data is downloaded while the advertising content consisting of a still picture is first downloaded in real time and displayed on a display unit. The. When the service use of the mobile communication terminal is terminated due to a bad connection of the mobile communication network or the pressing of the end button of the mobile communication terminal, the advertisement content displayed at the time of service use is recalled and displayed again. You can do In addition, by accumulating the time exposed to the advertising content in seconds and accumulating points, the right to purchase wired and wireless contents by granting extra points when accessing a specific advertisement wireless site through the callback URL attached with the advertising content. By reducing the burden on advertising to subscribers and at the same time advertisers can set the advertising cost according to the impression performance can enjoy the benefit of the profit.

In order to achieve the above objects, according to another aspect of the present invention, (a) the customer database stores at least one category selected by the subscriber; (b) an advertising content server searching for advertising content corresponding to the category stored in the customer database; (c) the advertisement content server configuring a logical channel based on a text broadcasting service according to the category; And (d) the advertisement content server transmitting the advertisement content to the subscriber's mobile communication terminal at a time limit or when a transmission event occurs through the logical channel, wherein the transmission event is a service connection completion within a predetermined time. And attempting to access a communication service, wherein the mobile communication terminal stores the received advertisement content in a nonvolatile memory, and calls the advertisement content stored in the nonvolatile memory when the service use attempt is made. Provided is a mobile advertisement providing method using a text broadcasting service characterized in that the display.

Preferably, the displaying of the advertisement content on the display unit by the mobile communication terminal may be characterized by calling and displaying the advertisement content stored in the nonvolatile memory on a portion of the display unit of the mobile communication terminal. The attempt to use the service may be an attempt to use a service of at least one of a mobile communication terminal among voice call origination, voice call termination, message transmission origination, message transmission termination, wireless data service connection, wireless data download, and wireless data service connection termination. .

In order to achieve the above objects, according to another aspect of the invention, (a) the multimedia content server detecting the service connection from the mobile communication terminal; (b) the multimedia content server determining whether to subscribe to a mobile advertisement service using a unique number of the mobile communication terminal, wherein the unique number of the mobile communication terminal is a mobile identification number (MIN) or a telephone number; (c) the multimedia content server transmitting the unique number of the mobile communication terminal to an advertisement content server in the case of the subscription mobile communication terminal as a result of the determination; (d) searching for the advertisement content by the advertisement content server and transmitting the advertisement content to the mobile communication terminal corresponding to the unique number of the mobile communication terminal; (e) the advertisement content server transmitting information to the multimedia content server that the transmission of the advertisement content is completed; And (f) searching for the multimedia content corresponding to the service and transmitting the multimedia content server to the mobile communication terminal corresponding to the unique number of the mobile communication terminal after receiving the information on the completion of the transmission of the advertisement content. The mobile communication terminal first displays the advertisement content received from the advertisement content server on a display unit, and displays the multimedia content received from the multimedia content server instead of the advertisement content after completion of access to the service. It provides a mobile advertising providing method characterized in that.

Preferably, the service connection may be a connection to any one of an application download, a video download, an MP3 download, and a multimedia mail transmission. In the step (d), the advertisement content server may search for the advertisement content corresponding to the service that the mobile communication terminal attempts to access and transmit it to the mobile communication terminal corresponding to the unique number of the mobile communication terminal. have.

Other objects, specific advantages and novel features of the present invention will become more apparent from the following detailed description and the preferred embodiments associated with the accompanying drawings. Hereinafter, preferred embodiments of a system and method for providing a mobile advertisement using a text broadcasting service according to the present invention will be described in detail with reference to the accompanying drawings. The components to be given the same reference numerals and duplicate description thereof will be omitted.

1 is a block diagram of a system for providing a mobile advertisement using a text broadcasting service according to an exemplary embodiment of the present invention. Referring to FIG. 1, a mobile advertisement providing system using a text broadcasting service includes a customer database 100 and an advertisement content server 200.

The customer database 100 targets subscribers who subscribe to the text broadcasting service and the mobile advertisement providing service. The subscriber selects one or more information with high preference among advertisement information, for example, movie, sports, music, performance, etc., to be transmitted to the mobile terminal 300 later, and the customer database 100 selects the selected information. The categories are categorized to store information for each subscriber or for each category.

The advertisement content server 200 may include a content database 210 and a text broadcasting service channel 220.

The content database 210 stores corresponding advertisement contents for each category stored in the customer database 100. The content database 210 may be located inside or outside the advertisement content server 200.

The text broadcasting service channel 220 is a channel for transmitting the advertisement content stored in the content database 210 to the mobile communication terminal. Here, the text broadcasting service may be referred to as a CBS (Cell Broadcast Service), and when a mobile communication subscriber sets up a broadcast channel to receive, a short message is transmitted through the corresponding channel. If the existing text message transmission and reception is performed one-to-one (1: 1), the text broadcasting service may transmit the same message to multiple subscribers simultaneously in a one-to-many (1: multi) transmission and reception method.

The advertisement content server 200 transmits the retrieved advertisement content to the mobile communication terminal of the subscriber subscribed to each channel through the text broadcasting service channel 220. Referring to FIG. 1, the text broadcasting service channel 1 220-1 is a movie channel, which is associated with a movie to a mobile communication terminal 300-1, 300-2, 300-3, 300-n of a subscriber who selects a movie. Send advertising content. The text broadcasting service channel 2 220-2 is a sports channel and transmits advertisement content related to sports to the mobile communication terminal 300-1 of a subscriber who selects sports. The text broadcasting service channel 3 220-3 is a music channel and transmits advertisement content related to music to the mobile communication terminals 300-3 and 300-n of a subscriber who selects music. The text broadcasting service channel 4 220-4 is a performance channel, and transmits advertisement content related to the performance to the mobile communication terminals 300-2 and 300-n of the subscriber who selected the performance.

The mobile communication terminals 300-1 to 300-n (hereinafter referred to as '300') may be terminals that can receive a text broadcasting service. The mobile communication terminal 300 receives the advertisement content from the advertisement content server 200 through the text broadcasting service channel 220. At this time, reception notification displays such as lamps, alarms, vibrations, etc. indicating that the advertisement contents have been received do not operate. If the reception notification is displayed every time the advertisement content is received, the subscriber may feel as spam due to the reception of a message that is not necessary at the moment. The received advertisement content is stored in a nonvolatile memory of the mobile communication terminal 300 so that the advertisement content is not deleted even in the case of power off due to battery consumption of the mobile communication terminal 300. Later, when the subscriber wants to use a specific service using the mobile communication terminal 300, the advertisement content is stored in the nonvolatile memory and displayed on the display unit of the mobile communication terminal 300 so that the advertisement can be viewed.

Here, the specific service in which the advertisement content is called may be a service such as voice call origination, voice call termination, message transmission origination, message transmission termination, wireless data service connection, wireless data download, and wireless data service connection termination.

After inputting the other party's phone number for a voice call and pressing a call button, a call screen set internally in the mobile communication terminal 300 is mostly displayed during a waiting time until the other party answers. Here, instead of the dialing screen, the advertisement content stored in the nonvolatile memory may be called and displayed on the display unit of the mobile communication terminal 300 for a time until the counterpart responds. In addition, when receiving a voice call from the other party, conventionally, only the subscribers who subscribed to the caller ID display service showed the other party's phone number or showed a call notification screen indicating that the call was received. Here, instead of the screen, the advertisement content stored in the nonvolatile memory may be called to expose the advertisement to the display unit of the mobile communication terminal 300 until the subscriber receives the call. Since a specific service is similar to the above-mentioned voice call origination or voice call reception even in the case of message transmission origination or message transmission reception, detailed description thereof will be omitted.

When a specific service is a wireless data service connection, it takes a certain time to connect using a wireless data network, and the advertisement content stored in the nonvolatile memory may be called and exposed to the display unit for a predetermined time. In addition, in the case of wireless data download, it takes a considerable time to download, so that the pre-stored advertising content is exposed to the display for the required time, or the advertisement content related to the wireless data to be downloaded is downloaded in advance before the wireless data download and the display is Wireless data download can also proceed. In addition, when the specific service is the wireless data service connection termination, the service content may be terminated and the advertisement content, which has been previously exposed to the display unit, may be called again and displayed again, or the new advertisement content may be called and displayed.

Here, the advertisement content refers to a subscription of the mobile advertisement service in advance in the wireless communication network at the minimum time (for example, about 01 to 05 hours based on 24 hours, which means a time when the use of the mobile communication terminal is relatively rare). It refers to advertisements or information such as texts, pictures, videos, etc., which are pushed and stored in the terminal through a text broadcasting service. That is, in general, the subscriber receives the advertisement content through the text broadcasting service channel from the network at a rare time when the subscriber uses the mobile communication terminal, and stores it in the nonvolatile memory of the mobile communication terminal 300. To this end, a system for automatically transmitting wireless data based on the most limited time text broadcasting service is required, which is in charge of the advertisement content server 200.

In addition, the advertisement content is previously stored in the nonvolatile memory of the mobile communication terminal 300 when using a relatively time-consuming service (eg, 10 seconds or longer) such as downloading an application, a video clip or an MP3, or transmitting or receiving a multimedia mail. It may be SIS or video clip play composed of a combination of a plurality of still images downloaded and stored. In addition, the advertisement or information related to the content to be downloaded can be downloaded in real time and displayed on the display unit of the mobile communication terminal 300. For example, if the service time is basically more than 10 seconds, the advertisement content of the video stored in the mobile communication terminal 300 is played or the advertisement content of the still image composed of text, pictures, etc. is exposed to the display unit in real time.

2 is a flowchart illustrating a method for providing a mobile advertisement using a text broadcasting service according to an embodiment of the present invention. Referring to FIG. 2, in step S202, the provision of a mobile advertisement according to the present invention requires a service subscription, which is based on the principle of serving a mobile communication subscriber (Opt-in) who has stated his intention of direct subscription. The subscriber first subscribes to the mobile advertisement providing service. At the time of signing up in step S204, the preference area of each subscriber is designated by category (travel, mountain climbing, reading, event participation, etc.) and stored in the customer database 100, and associated with the advertisement content server 200, each subscriber desired class of advertisement. Or receive information. In operation S206, the advertisement content server 200 sets up a logical broadcasting service-based logical channel for the selected class in the mobile subscriber terminal 300 of the service subscriber by referring to the customer database 100. Through the above process, the mobile communication terminal 300 is ready to receive the advertising content. In step S208, the advertising content server 200 based on the text broadcasting service transmits different contents for a limited time or aperiodically through a plurality of preset logical channels without having to find a terminal number of each subscriber through a mobile communication network. Since the utilization rate of mobile communication resources including the base station of the night time limit is extremely low compared to the day time, even the transmission through the nationwide text broadcasting service does not interfere with the mobile communication network at all. The mobile communication subscriber receives the corresponding advertisement content through the channel set by the mobile communication subscriber.

The advertisement content received through the above process is stored in the nonvolatile memory of the mobile communication terminal 300. This is not applicable only to a specific terminal but can be implemented in all mobile communication terminals 300 capable of text broadcasting service, and most cdma-1x 2000 terminals correspond to this. In addition, unlike the existing text broadcasting service, the advertising content of the service does not announce the arrival, the subscriber does not recognize the fact that his terminal received the advertising content.

In step S210, the advertisement content stored in the nonvolatile memory is called only at the time when the subscriber uses the mobile communication service, and is temporarily exposed to the display unit of the mobile communication terminal 300 and disappears. In step S212, the mobile communication terminal 300 determines the type of mobile communication service used. Typically, the subscriber is connected to the mobile network for a service that is completed in a short time (eg, within 10 seconds), i.e., voice call origination / reception (including shortcut key attempt), text transmission origination / reception, or wireless data service access attempt / end. When the time for connecting or waiting for a short time until the called party responds is short, and in the case of the incoming call, when the called party confirms the calling party number or the notification of the arrival of the mail, the advertisement content is called and displayed on the terminal display window. At this time, the advertisement contents are displayed on the display unit by calling a still screen advertisement or information including a picture and simple text stored in advance in the mobile communication terminal 300 (step S214). Receiving and displaying advertisements or information in real time in the mobile communication network in the short time described above is meaningless because it takes a long time to access the network. Therefore, it is preferable to take out and display the advertisement content stored in the mobile communication terminal 300 in the short time described above. Although the above-mentioned connection waiting time is a short time, the subscriber's concentration of advertisement content is high, there is no adverse function of spam, and it occurs every time using a mobile communication service, so it can replace the function of a good medium. In addition, there is no burden of developing a specific terminal and can be implemented by installing a software program on a character broadcasting service capable terminal (CBS terminal) that is currently common in the market.

When the mobile communication terminal 300 determines the type of mobile communication service used in step S212, if the service attempted by the subscriber takes 10 seconds or more, such as downloading an application, video or MP3, or transmitting a multimedia mail. Can be implemented in one of two ways: First, an SIS or flash video composed of a combination of moving images or a plurality of still images among the advertisement contents stored in the text broadcasting service channel box of the mobile communication terminal 300 may be displayed on the display unit (step S216). Another method is to send the information selected as the preferred area or the information related to the downloaded content in real time before requesting the content to be originally downloaded in real time to show on the display of the mobile communication terminal 300 to receive the download in the meantime. That's the way.

The selection of any one of the above two methods may be embedded as parity information in the content to be downloaded. Usually, such content is much larger than a picture or sound file, and thus a long waiting time until the download is completed. Therefore, the additional delay that is actually felt by receiving an advertisement content such as a simple text or picture is negligible. In addition, the latest information related to the content to be downloaded can be obtained in real time, which is also beneficial to the subscriber. When the service connection is completed, the displayed advertisement content disappears immediately and automatically switches to the corresponding service mode, indicating that the intended service is completed.

In step S218 to S220, the subscriber accesses and uses the service, and terminates the service in step S222. There are two different implementations possible depending on the termination method. First, when the terminal folder is closed in the folder type terminal, the subscriber is no longer willing to use the service using the terminal, and thus all mobile communication services including the advertisement content display are automatically terminated (step S226). However, when the service is terminated by pressing the end button, since the subscriber is still looking at the terminal display unit, the advertisement content is called again and displayed on the display unit instead of the idle screen (step S224). In this case, if the subscriber attaches a callback URL or callback number to the advertisement content, and the subscriber presses the call button, the subscriber moves to the corresponding wireless site or connects to the corresponding number according to the callback URL or callback number, and if the subscriber presses the end button again instead of the call button, The default standby screen is displayed.

According to another preferred embodiment of the present invention, by extracting a large number of subscribers with a high usage of mobile communication service to receive a plurality of advertisement contents per day, different advertisement contents may be displayed on the terminal screen for each time period. If you want to learn more about the content that the subscriber shows automatically, you can go to the text broadcasting service mailbox stored in the channel you set up and check it in detail.You can access the relevant wireless site through the callback URL or callback number or connect to the phone number. More information and commodity trading can be carried out. You can also attach a video connection callback URL to a terminal equipped with a video decoder.

3A is a diagram illustrating a service standby screen of a conventional mobile communication terminal, and FIGS. 3B to 3C are diagrams of a service standby screen of a mobile communication terminal provided with a mobile advertisement according to a preferred embodiment of the present invention.

Referring to FIG. 3A, when using an existing mobile communication service, a service waiting screen 410 designated in advance in the mobile communication terminal is shown. In general, a logo indicating a mobile service provider is displayed along with an indication of 'connecting 00 services' or 'connecting'.

Referring to FIG. 3B, the advertisement content stored in the nonvolatile memory of the mobile communication terminal is called and displayed until the service connection is completed instead of the standby screen as shown in FIG. 3A, or the advertisement content such as a still screen is received and displayed in real time (420). )can do.

Referring to FIG. 3C, the advertisement contents stored in the nonvolatile memory of the mobile communication terminal are not displayed only when using some of the mobile communication services. Instead, the general idle screen 430 of the mobile communication terminal, that is, the current time or date, is displayed. In a screen displaying or displaying a wallpaper designated by a subscriber, a predetermined portion may be divided so that advertisement content is always displayed 440 at a certain portion and a default standby screen is displayed at the remaining portion. That is, every time the subscriber sees the standby screen of the mobile communication terminal as well as the use of a specific service, the advertisement content is exposed to a certain portion of the screen to enjoy an excellent advertisement effect.

According to another preferred embodiment of the present invention, there is a mobile advertising providing method as follows. First, the subscriber attempts to access a specific service through the mobile communication terminal. The multimedia content server detects the connection attempt through a mobile communication network. Here, the multimedia content server may include a content database that stores multimedia content. After detecting the access attempt, the multimedia content server determines whether the subscriber is subscribed to the mobile advertisement service by using a mobile identification number (MIN) or a phone number of the mobile communication terminal. When it is determined that the mobile advertisement service is subscribed to, the unique number of the mobile communication terminal is transmitted to the advertisement content server.

The advertisement content server searches for advertisement content to be transmitted to the corresponding mobile communication terminal. Here, the advertisement content to be transmitted preferably relates to information or advertisements related to a specific service. The advertisement content server first transmits the advertisement content retrieved before the mobile communication terminal accesses a specific service to the mobile communication terminal. After the transmission is completed, it informs the multimedia content server that the advertisement content is completed. The multimedia content server searches for multimedia content corresponding to a specific service and transmits the same to the corresponding mobile communication terminal.

The mobile communication terminal first receives the advertisement contents and displays them on the display, and when the connection is completed, the mobile terminal displays the multimedia contents instead of the received advertisement contents.

When a particular service that a subscriber attempts to take usually 10 seconds or more, such as downloading an application, video or MP3, or sending multimedia mail, information related to the multimedia content that is downloaded before requesting the multimedia content that is originally intended to be downloaded, etc. It is a method when the first transmission in real time to show on the display unit of the mobile communication terminal 300 to receive the download in the meantime. In general, these multimedia contents are larger than pictures or sound files, and therefore have a long waiting time until the download is completed. Therefore, additional delays that are actually felt by receiving advertisement contents such as simple text and pictures are negligible. In addition, the latest information or advertisements related to the multimedia content to be downloaded can be obtained in real time, which is also beneficial to subscribers. When the service connection is completed, the displayed advertisement content disappears immediately and automatically switches to the corresponding service mode, indicating that the intended service is completed.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention. In addition, the scope of the present invention can be interpreted only by the claims described below.

As described above, the mobile advertisement providing system and method using a text broadcasting service according to the present invention is a service standby screen of a mobile phone that appears when attempting to access a corresponding service such as voice call, text transmission, wireless data service connection and application download. Make sure you see ads or useful information on

In addition, mobile subscribers have the opportunity to obtain useful advertisements and information in a short period of time while waiting for access to the service, and advertisers or mobile service providers can provide new revenue opportunities and customers. A communication channel can be obtained.

In addition, it is effective to increase the utilization of existing wireless data network resources and existing terminals without a large-scale investment for developing a specific terminal for receiving mobile advertisements, and it can be a useful marketing tool in the future as it can attract high concentration of subscribers. have.

In addition, by actively utilizing the current wireless network resources, there is little initial investment and no adverse function such as spam, so it can be implemented at relatively low cost and risk, and the entities participating in the value chain, namely subscribers and mobile service providers. , Advertisers, information providers, and so on all benefit.

Claims (13)

In the mobile advertisement providing system using a text broadcasting service, A customer database storing at least one category selected by the subscriber; And An advertisement content server that searches for advertisement content corresponding to a category stored in the customer database, establishes a logical channel based on a text broadcasting service, and transmits the advertisement content through the configured logical channel to a mobile communication terminal of a subscriber who designates the category. Including, The mobile communication terminal stores the received advertising content in a nonvolatile memory without notifying the reception of the advertising content, and when the mobile communication terminal attempts to use the service, calls the stored advertising content to display the display of the mobile communication terminal. Mobile advertisement providing system using a text broadcasting service, characterized in that displayed on the unit. The method of claim 1, wherein the advertising content A mobile advertisement providing system using a text broadcasting service, characterized in that it comprises a callback URL or a callback number as an advertisement content including a still image or a video. The method of claim 1, wherein the advertising content server Characteristic characterized in that the advertisement content is transmitted to the mobile communication terminal at irregular time or at the time of occurrence of a transmission event, wherein the transmission event is an attempt to access a mobile communication service in which a service connection is completed within a predetermined time. Mobile advertisement providing system using a broadcasting service. The method of claim 1, The displaying of the advertisement content on the display unit includes displaying the advertisement content stored in the nonvolatile memory in a portion of the display unit of the mobile communication terminal and displaying a default idle screen in the remaining region. Mobile advertisement providing system using. The method of claim 1, wherein the mobile communication terminal attempts to use a service. And at least one of voice call origination, voice call termination, message transmission origination, message transmission termination, wireless data service connection, wireless data download, and wireless data service connection termination. The method of claim 5, When the mobile communication terminal attempts to use the service, the wireless data is downloaded while the advertisement content consisting of a still image is first downloaded in real time and displayed on a display unit. Mobile Ad Serving System. The method of claim 5, When the service use of the mobile communication terminal is terminated due to a bad connection of the mobile communication network or the pressing of the end button of the mobile communication terminal, the advertisement content displayed when the service is used is recalled and displayed again. Mobile advertisement providing system using a text broadcasting service. In the mobile advertising providing method using a text broadcasting service, (a) storing, by the customer database, at least one category selected by the subscriber; (b) an advertising content server searching for advertising content corresponding to the category stored in the customer database; (c) the advertisement content server configuring a logical channel based on a text broadcasting service according to the category; And (d) transmitting, by the advertisement content server, the advertisement content to the subscriber's mobile communication terminal during a time limit or when a transmission event occurs through the logical channel, wherein the transmission event is a mobile communication in which a service connection is completed within a predetermined time; Include attempts to access the service, The mobile terminal stores the received advertisement content in a nonvolatile memory, and calls the advertisement content stored in the nonvolatile memory and displays the advertisement content on a display unit when attempting to use the service. How to serve ads. The method of claim 8, The display of the advertisement content on the display unit by the mobile communication terminal is a mobile advertisement using a text broadcasting service, characterized in that for calling and displaying the advertisement content stored in the non-volatile memory on a portion of the display unit of the mobile communication terminal. How to Provide. The method of claim 8, wherein the service use attempt is Text broadcast service characterized in that the at least one mobile communication terminal attempts to use the service among voice call, voice call reception, message transmission origination, message transmission reception, wireless data service connection, wireless data download and wireless data service connection termination. Mobile advertising providing method using. In the mobile advertising method, (a) detecting, by the multimedia content server, a service connection from the mobile communication terminal; (b) the multimedia content server determining whether to subscribe to a mobile advertisement service using a unique number of the mobile communication terminal, wherein the unique number of the mobile communication terminal is a mobile identification number (MIN) or a telephone number; (c) the multimedia content server transmitting the unique number of the mobile communication terminal to an advertisement content server in the case of the subscription mobile communication terminal as a result of the determination; (d) searching for the advertisement content by the advertisement content server and transmitting the advertisement content to the mobile communication terminal corresponding to the unique number of the mobile communication terminal; (e) the advertisement content server transmitting information to the multimedia content server that the transmission of the advertisement content is completed; And (f) after the multimedia content server receives the information on the completion of the transmission of the advertisement content, searching for the multimedia content corresponding to the service and transmitting the multimedia content to the mobile communication terminal corresponding to the unique number of the mobile communication terminal. But The mobile communication terminal first displays the advertisement content received from the advertisement content server on a display unit, and then displays the multimedia content received from the multimedia content server instead of the advertisement content after completion of access to the service. How to provide mobile advertising. 12. The method of claim 11, wherein said service connection is A method of providing a mobile advertisement, characterized in that the connection to any one of the application download, video download, MP3 download and multimedia mail transmission. The method of claim 11, wherein step (d) And the advertisement content server retrieves the advertisement content corresponding to the service which the mobile communication terminal attempts to access and transmits the advertisement content to the mobile communication terminal corresponding to the unique number of the mobile communication terminal.

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