KR100722122B1 - Method for servicing advertisement for call charges in wireless communication system - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a method for replacing a call charge in a wireless communication system and a computer-readable recording medium having recorded thereon a program for realizing the method.

2. The technical problem to be solved by the invention

The present invention, in a wireless communication system including a next-generation mobile communication network, such as IMT-2000, by calling the terminal user to watch the commercials provided by the communication service provider to replace the call charges to replace the communication charges To provide a service method and a computer-readable recording medium recording a program for realizing the method.

3. Summary of Solution to Invention

The present invention provides a commercial service method for substituting call charges in a wireless communication system, the method comprising: determining the presence or absence of wireless communication of a terminal capable of playing voice and video; And providing, according to the determination result, a commercial broadcast of multimedia image information for replacing a call charge to the terminal in idle state registered in a home location register for a predetermined time in real time. Including.

4. Important uses of the invention

The present invention is used in IMT-2000 and the like.

IMT-2000, commercial broadcasting service, text broadcasting, multimedia visual information,

Description

Method for servicing advertisement for call charges in wireless communication system             

1 is an exemplary configuration of an advertisement service system to which the present invention is applied.

Figure 2 is an embodiment explanatory diagram for a call substitute replacement advertising service method according to the present invention.

Figure 3a and 3b is a flow diagram of an embodiment of a call alternative service advertising service according to the present invention.

* Explanation of symbols for the main parts of the drawings

11 mobile station (MS) 12 base station (BS)

13: control station (BSC) 14: exchange station (MSC)

15: IMT-2000 data center

The present invention is currently being used in the wireless subscriber network (WLL), broadband wireless subscriber network (B-WLL), frequency public communication network (TRS), mobile telephone network (Cellullar), personal mobile communication network (PCS), intelligent transportation network (ITS), foreign countries In the wireless communication system including other mobile phone networks in use in next generation, next generation mobile communication networks such as International Mobile Telecommunication-2000 (IMT-2000) and Universal Mobile Telecommunication Service (UMTS), which are currently being standardized in European and North American methods. And computer-readable recordings of call rate alternative commercial service methods that allow terminal users to watch commercials provided by telecommunications operators and compensate or compensate for them. It is about the medium.

Recently, a free call system has been developed so that a communication user can make a free call, but the following is a description of a conventional free call system and a method of using the free call using the same.

In the conventional free communication system, the advertisement service providing system transmits an intention to use a toll free telephone between the sender and the receiver to the advertisement service providing system, and provides a commercial service to the sender and when the caller and the receiver satisfy certain conditions. It is a system that allows free calls between people.

However, if a certain condition is not satisfied, the advertisement service providing system serves the commercial in the middle of a call, and the caller and the receiver must stop the conversation and listen to the commercial.

As such, the conventional method of providing an advertisement service in a free communication system may interfere with a call because an advertisement service must be listened to during a call, and a call is made to a free call communication system operated by a free call service provider to listen to an advertisement message. There was an uncomfortable problem of having to go through two steps of entering a number.

The present invention has been made to solve the above problems, in a wireless communication system including a next-generation mobile communication network, such as IMT-2000, compensation for the terminal user to watch the commercials provided by the service provider It is an object of the present invention to provide a call rate replacement commercial service method for replacing a communication fee and a computer-readable recording medium recording a program for realizing the method.

According to an aspect of the present invention, there is provided a commercial service method for substituting a call charge in a wireless communication system, the method comprising: determining whether there is wireless communication of a terminal capable of reproducing voice and video; And providing, according to the determination result, a commercial broadcast of multimedia image information for replacing a call charge to the terminal in idle state registered in a home location register for a predetermined time in real time. Characterized in that comprises a.

In another aspect, the present invention is characterized in that it further comprises the step of serving a commercial of the text information for the replacement of the call charges at the bottom of the terminal in the busy state (Busy).

In addition, the present invention is characterized in that it further comprises the step of servicing the commercials of the multimedia image information for the replacement of the call charges to the terminal for downloading the on-demand multimedia content in accordance with a predetermined period according to the determination result.

On the other hand, the present invention, a function for determining the radio communication of the terminal capable of reproducing voice and video in a wireless communication system having a processor for a call substitute advertising service; And a function of real-time advertisement service of multimedia image information for replacing a call charge to the terminal in idle state registered in the home location register according to the determination result. A computer readable recording medium having recorded thereon a program for realizing the present invention is provided.

In addition, the present invention can be read by a computer recording a program for further realizing a function of serving a commercial of a text information for substituting call charges at the bottom of the terminal in a busy state according to the determination result. Provide a recording medium.

In addition, the present invention, according to the determination result, the computer for recording the program for further realizing the function of serving the commercial of the multimedia image information for the replacement of the call charges to the terminal for downloading the on-demand multimedia content at a predetermined period Provides a record medium that can be.

The present invention is a free call service that performs a free call as a reward for watching commercials on an IMT-2000 terminal. Of course, it is also possible to reduce call charges in a reward manner.

To this end, the present invention in the IMT-2000 system consisting of a plurality of IMT-2000 terminal and a wireless base station to transmit a commercial image, which is multimedia image information using a commercial service system server, or text message during the wireless communication service between the sender and the receiver In the middle of transmitting commercial information or IMT-2000 terminal receiving services such as on-demand multimedia contents (xOD, ie, VOD, LOD, EOD, AOD), the commercial service system server The advertisement broadcasting module transmits the advertisement image which is the multimedia image information.

As such, when the IMT-2000 subscriber requests a free wireless call service under the condition of watching the advertisement service, the present invention inputs the information of the IMT-2000 terminal user to the subscriber management database and provides the advertisement service.

The commercial service as described above provides a 24-hour commercial broadcast to the IMT-2000 terminal by the commercial service system server, and the commercial service system server determines whether the IMT-2000 terminal is switched to a wireless call service between the caller and the receiver. If it is determined, the banner advertisement service which is text information is provided at the bottom of the IMT-2000 terminal. In addition, when the wireless call is terminated between the sender and the receiver, the advertisement service system server provides the advertisement service, which is multimedia image information, to the IMT-2000 terminal.

The service concept of IMT-2000 is "Voice Free & Always On", and instead of voice communication fees, new revenue sources must be found, which can be replaced by commercial services. Therefore, the IMT-2000 commercial service requires a different approach from the television commercial.

The IMT-2000 advertisement broadcasting service of the present invention is a free communication service (or a call charge reduction service), and the call charge receives an advertisement to provide an advertisement broadcasting service, and instead, the advertisement charge is the income of the IMT-2000 wireless communication service. To this end, an IMT-2000 terminal is always provided with an advertisement broadcasting service, and during the wireless communication service between the sender and the receiver, it is switched to a banner advertisement broadcasting under the IMT-2000 terminal.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a commercial broadcasting service system to which the present invention is applied. In the drawing, "11" is a mobile station (MS), "12" is a base station (BS), and "13" is a control station. (BSC: Base Station Controller), "14" represents a Mobile Switching Center (MSC), and "15" represents an IMT-2000 data center, respectively.

The mobile station (MS) 11 is in the range of any base station 12, and the information of the mobile station 11 is transmitted to the exchange station 14 via the base station 12 and the control station 13 controlling it, The information transmitted from 14 is transmitted to the mobile station 11 via the base station 12 and the control station 13.

The mobile station (MS) 11 is a terminal that a user can carry and communicate with while moving, and in particular, is an IMT-2000 terminal.

The text message transmitted and received at the mobile station 11 is connected to the switching station 14 through the base station 12 and the control station 13 for high frequency signal processing and call processing.

The base station (BS) 12 performs a wired / wireless conversion function of communicating wirelessly with the mobile station 11 and communicating with the control station 13 by wire.

The control station (BSC) 13 connects the base station 12 to the switching center 14 to coordinate the connection between the base stations 12 and serves as a signal processing function for communication between the base station 12 and the switching station 14.

The exchange station (MSC) 14 connects with the control station 13 to perform call setup and release functions of the mobile station 11, and performs various functions related to call processing and additional services.

As shown in FIG. 1, the commercial service system to which the present invention is applied performs a free call (or toll reduction) as a reward for watching commercials in the IMT-2000 terminal 11. To this end, the advertisement broadcasting service system transmits the advertisement broadcasting which is the multimedia image information to the IMT-2000 terminal 11 using the advertisement broadcasting service system server. Then, the commercial broadcaster, which is text information, is transmitted between the sender and the receiver. In addition, the IMT-2000 terminal 11 receives services such as on-demand multimedia contents (xOD, ie, VOD, LOD, EOD, AOD) in the advertisement providing module of the advertisement service system server at regular intervals. The multimedia image information is transmitted.

The service concept of IMT-2000 is "Voice Free & Always On", and instead of voice communication fees, new revenue sources must be found, which can be replaced by commercial services. Therefore, the commercial broadcasting service needs to be approached differently from the TV commercial broadcasting.

For example, the IMT-2000 service is a multimedia service based on the concept of "Always On". In this embodiment, when the IMT-2000 subscriber watches a commercial service for a predetermined time, the IMT-2000 service charges (or reduces) wireless communication call charges instead. Therefore, the IMT-2000 terminal 11 continues to provide an advertising service.

As another example, the on-demand multimedia content (xOD) service, etc. by the IMT-2000 terminal 11 may perform an xOD service for a predetermined time and provide a commercial broadcasting service in between, and a wireless communication service between the sender and the receiver or the IMT. During a wireless communication service such as Internet use, chat, and game by the -2000 terminal 11, a banner advertisement of a company is provided at the bottom of the screen of the IMT-2000 terminal 11.

Now, when watching the commercials in the IMT-2000 terminal 11, it will be described in more detail for a free call service for performing a free call as a reward.

FIG. 2 is an exemplary explanatory diagram of a method for replacing a toll advertisement service according to the present invention, in which, "21" is an IMT-2000 terminal, "22" is a base station (BS), "23" is an exchange station (MSC), "24" represents an IMT-2000 commercial service system server, and "25" represents a call center, respectively.

If the IMT-2000 subscriber requests a free wireless call service on condition that the IMT-2000 subscriber views the advertisement service, the IMT-2000 terminal 21 user is added to the subscriber management database of the IMT-2000 advertisement service system server 24. Enter the information and provide a commercial service.

Here, the advertisement service is provided by the advertisement service system server 24 to the IMT-2000 terminal 21 for 24 hours, and the advertisement service system server 24 includes the IMT-2000 terminal 21. It is determined whether the call is switched to the wireless call service between the callee and the receiver. If the call is switched, the IMT-2000 terminal 21 provides a banner advertisement service as text information. After that, when the radio call is terminated between the sender and the receiver, the advertisement service system server 24 provides the IMT-2000 terminal 21 with the advertisement service which is multimedia image information.

As shown in FIG. 2, the commercial broadcasting service system in the IMT-2000 wireless communication system connects wireless communication between the IMT-2000 terminal 21, the IMT-2000 terminal 21, and the IMT-2000 wireless communication network. A base station 22, an IMT-2000 wireless communication network connecting the base station 22 and an advertisement service system, and an advertisement service system server 24 for transmitting commercials to the IMT-2000 terminal 21. .

Here, the IMT-2000 wireless communication network is a control station (BSC) for controlling several base stations (BS) 22 connecting the IMT-2000 terminal 21 and the IMT-2000 wireless communication network and an exchange station that manages several control stations. (MSC) 23.

In addition, the IMT-2000 advertisement service system server 24 stores a subscriber management database that stores personal information such as characteristics of the IMT-2000 subscriber, and an advertisement that stores information related to requesting an advertisement broadcast to the IMT-2000 wireless communication network. It is composed of a broadcast management database and a commercial multimedia information video database storing information of commercials transmitted to the IMT-2000 commercial service. At this time, the terminal location information uses a home location register (HLR) in the switch 23 in the IMT-2000 wireless communication network.

Commercial service method in the IMT-2000 wireless communication system according to an embodiment of the present invention, when viewed from the perspective of the IMT-2000 terminal 21, the base station (BS) during dial-up (Dial-up) for listening to commercials When a signal (advertising service request signal) is transmitted from the switching center (MSC) 23 to the commercial service system server 24 via the 22, the commercial service system server 24 recognizes this and sends out a commercial broadcast. In addition, IMT-2000 subscribers are provided with this commercial service.

Here, the IMT-2000 terminal 21 is a multimedia service terminal based on the concept of "Always On".

Now, a detailed description will be given of the advertisement broadcasting service method of the IMT-2000 wireless communication system.

In the present embodiment, only the IMT-2000 terminal 21, the advertisement service system server 24, and the advertiser will be described in order to facilitate the description of the advertisement service in the IMT-2000 wireless communication system. That is, the base station 22 and the switching center 23 and the like will be omitted for convenience.

Commercial service providing system in the IMT-2000 wireless communication system according to an embodiment of the present invention is an IMT-2000 terminal 21, and an advertising service system server 24 for providing commercials to the IMT-2000 terminal 21 ), And an advertiser requesting to provide an advertisement broadcast to the IMT-2000 terminal 21 through the advertisement service system server 24, wherein the advertisement service system server 24 is an IMT-2000 terminal 21. Subscriber management module interworking with the subscriber management database for managing subscribers, and commercial management in conjunction with the commercial management database for storing the requirements of advertisers requesting to provide commercials to the IMT-2000 terminal 21. Module, an advertisement providing module for providing an advertisement broadcast to the IMT-2000 terminal 21, and a banner advertisement providing module for providing a text advertisement under the IMT-2000 terminal 21.

Therefore, since the IMT-2000 terminal 21 is always on ("Always On"), the IMT-2000 terminal 21 determines whether the IMT-2000 terminal 21 is in wireless communication and is not used for wireless communication. The advertisement broadcasting providing module of the broadcasting service system server 24 sends the advertisement broadcasting which is the multimedia image information to the IMT-2000 terminal 21, or the IMT-2000 terminal 21 sends the xOD (VOD, LOD, EOD, AOD). In the middle of receiving a service such as a), the advertisement broadcast, which is the multimedia image information, is transmitted by the advertisement providing module of the advertisement service system server 24 at regular intervals.

Thus, the user of the IMT-2000 terminal 21 can receive a wireless communication service for free for a predetermined time or a local call instead of listening to an advertisement. At this time, in the IMT-2000 wireless communication system, whether the IMT-2000 terminal 21 is on or off, the home location register (HLR) in the switching center (MSC) 23 of the IMT-2000 wireless communication network is checked. It can be easily identified through the application, and it is regarded that only the IMT-2000 subscriber registered in the home location register (HLR) has watched the commercial.

On the other hand, there is a method for providing a banner advertisement on the bottom of the IMT-2000 terminal 21 while the sender and the receiver is using the IMT-2000 terminal 21, which is whether or not the IMT-2000 terminal 21 is wireless communication If it is determined that the sender and the receiver are in use for wireless communication, the advertisement broadcast providing module of the advertisement service system server 24 transmits a text advertisement, which is a banner advertisement, to the bottom of the IMT-2000 terminal 21 of the sender and the receiver.

Thus, the user of the IMT-2000 terminal 21 can receive a wireless communication service for free for a predetermined time or a local call instead of watching an advertisement. At this time, in the IMT-2000 wireless communication system, it is not necessary to check whether the IMT-2000 terminal 21 is on or off.

In conclusion, IMT-2000 is a free telecommunications service. The call charge receives advertisements to provide commercial broadcasting services. Instead, IMT-2000 replaces the advertising charges with IMT-2000 revenues. At this time, the IMT-2000 terminal 21 is always provided with commercials, and during the wireless communication service between the sender and the receiver, the IMT-2000 terminal 21 is switched to the banner commercial at the bottom.

3A and 3B are flowcharts illustrating an embodiment of a method for replacing a call charge advertising service according to the present invention.

As shown in Figure 3a, in the alternative to the toll charge advertisement service method according to the present invention, the advertisement service system server 24 first generates a process in the central control module (301), the process is an IMT-2000 terminal ( 21, check the communication state (302), and if the idle mode (Idle mode), periodically search for the broadcast area of the commercial management database (303) and transmits the commercials from the local distributed exchange (MSC) unit 14 Whether or not to transmit a commercial at the base station type control station (BSC) unit.

When the transmission method is determined, the advertisement service system server 24 obtains a list of IMT-2000 service subscribers registered at the bottom of the switching center (MSC) unit 23 from the home location register (HLR) of the switching center (MSC) 23. Alternatively, the terminal receives a list of IMT-2000 service subscribers registered at the bottom of the control station (BSC) unit (304) and stores whether or not the advertisement is received in the subscriber management database (305). At this time, IMT-2000 free voice communication service is provided only for the stored subscribers.

Thereafter, the commercial service system server 24 checks the commercial unit and searches the commercial multimedia image information database (306) at the bottom of the local distributed switching center (MSC) 23 unit or the wireless base station type control station (BSC). In step 307, a service for transmitting a broadcast is performed to all IMT-2000 terminals 21 registered at the bottom of the unit.

Meanwhile, as a result of checking the communication state of the IMT-2000 terminal 21 of the process 302, if the busy mode, the advertisement service system server 24 generates a process in the central control module. The process periodically searches the subscriber management database of the IMT-2000 service subscriber and creates a thread in one terminal of the IMT-2000 (312).

Thereafter, when the wireless communication state is determined (313), if the wireless communication state, the advertisement service system server 24 is located at the bottom of the unit of the switching center (MSC) 23 from the home location register (HLR) of the switching center (MSC) 23. On / Off information of the IMT-2000 terminal 21 of the registered IMT-2000 service subscriber or the IMT-2000 terminal 21 of the IMT-2000 service subscriber registered under the control station (BSC) unit. Receive On / Off information of the store whether to receive the commercials in the subscriber management database (314). At this time, IMT-2000 voice communication free service is provided only for the stored subscribers.

Next, the commercial service system server 24 searches the commercial multimedia image information database and is registered at the bottom of the unit of the MSC 23 or at the bottom of the unit of the BSC unit. All IMT-2000 terminals 21 provide a service for transmitting a broadcast.

Subsequently, the commercial service system server 24 retrieves the commercial text information stored in the subscriber management database from the commercial multimedia image information database (315, 316).

Finally, the commercial service system checks the commercial unit to confirm the current location of the user of the IMT-2000 terminal 11 by the home location register (HLR) of the exchange office 14 (317), and the MSC ( 14) The commercial text information is finally serviced to the IMT-2000 terminal 11 individual via the control station (BSC) 13 unit through the unit (318).

According to the present invention as described above, the IMT-2000 service is a "Voice Free & Always On" slogan, instead of the voice communication is free, the IMT-2000 terminal is always powered on (On), the advertising service revenue is voice It can cope with communication cost.

Accordingly, the advertiser has the advantage that it is possible to increase the effectiveness of the advertisement by implementing a commercial advertising service specialized in the local business through a new advertising media, and also by sending out the advertisements according to the characteristics for each individual.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawings shown.

As described above, the present invention can contribute to the activation of advertisements with specialized advertisement services, and can increase the effectiveness of advertisements by sending out advertisements according to characteristics of individuals, and have the effect of promoting IMT-2000 services. have.

Claims (7)

In the broadcasting service method for replacing the call charge in the wireless communication system, Determining the existence of wireless communication of a terminal capable of playing audio and video; And According to the result of the determination, the power is turned on for a predetermined time and the service of the commercial of the multimedia image information for the replacement of the call charge to the terminal of the idle state (Idle) registered in the home location register in real time Toll replacement commercial service method in a wireless communication system comprising a. The method of claim 1, In accordance with the determination result, servicing a commercial of text information for replacing a call charge at a lower end of the terminal in a busy state; Toll replacement advertising service method in a wireless communication system further comprising. The method of claim 1, In accordance with a result of the determination, servicing the commercial of the multimedia image information for replacing the call charge at a predetermined period to the terminal downloading the on-demand multimedia content; Toll replacement advertising service method in a wireless communication system further comprising. The method according to any one of claims 1 to 3, The terminal, A next generation mobile communication IMT-2000 (International Mobile Telecommunication-2000) terminal is a commercial service method for replacing the call charges in a wireless communication system. In the wireless communication system having a processor for the call charge replacement commercial service, A function of determining whether there is wireless communication of a terminal capable of playing audio and video; And According to the determination result, the power is turned on for a predetermined time and a function of real-time service of the advertisement image of the multimedia image information for replacing the call charge to the terminal of the idle state registered in the home location register A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 5, According to the determination result, a function of serving a commercial of the text information for the replacement of the call charge at the bottom of the terminal in the busy state (Busy) A computer-readable recording medium that records a program for further realization. The method of claim 5, According to the determination result, a function of serving a commercial of the multimedia image information for replacing the call charge to the terminal for downloading the on-demand multimedia content at a predetermined period A computer-readable recording medium that records a program for further realization.

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