KR102630699B1 - Operating method for electronic apparatus for transmitting data and electronic apparatus supporting thereof - Google Patents

Abstract

According to the present disclosure, a method for transmitting data by an electronic device includes: confirming information about one or more advertising platforms linked to a service provided by the electronic device; Setting up a data transmission structure for transmitting data related to events occurring on the service to each advertising platform included in the one or more advertising platforms; and transmitting data related to the event to each advertising platform based on the data transmission structure.

Description

Method of operating an electronic device that transmits data and an electronic device supporting the same {OPERATING METHOD FOR ELECTRONIC APPARATUS FOR TRANSMITTING DATA AND ELECTRONIC APPARATUS SUPPORTING THEREOF}

The present invention relates to a method and device for transmitting data, and more specifically, to a method and electronic device for converting and transmitting logs of events occurring on a service into data suitable for each advertising platform linked to the service. will be.

With the development of electronic technology, e-commerce has become a field of shopping. Customers can purchase items online without having to go to a shopping mall or market in person, and items purchased online are delivered to the delivery address requested by the customer.

In the case of e-commerce, the provision of detailed and accurate information about products has a significant impact on service satisfaction, so various ways to provide more detailed and accurate information are being discussed.

In relation to this, prior literature such as KR101756594B1 or KR101500849B1 may be referred to.

According to the method of the present invention, an electronic device can convert a log of an event occurring on a service into data suitable for each advertising platform linked to the service and transmit it.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below. You will be able to.

Various embodiments may provide a method of operating an electronic device for data transmission and an electronic device that supports the same.

A method of transmitting by an electronic device according to various embodiments, comprising: confirming information about one or more advertising platforms linked to a service provided by the electronic device; Setting up a data transmission structure for transmitting data related to events occurring on the service to each advertising platform included in the one or more advertising platforms; And based on the data transmission structure, it may include transmitting data related to the event to each advertising platform.

In an example embodiment, the event may occur based on the user's actions on the service.

In an exemplary embodiment, the data transmission method may further include obtaining logs for the service from a library set to record all logs generated through the service.

In an exemplary embodiment, recording of all logs generated through the service to the library may be performed based on a frontend server for the service.

In an example embodiment, the electronic device may correspond to a backend server that is different from the front-end server.

In an exemplary embodiment, the data transmission structure includes a log storage structure for extracting and storing at least some logs related to the event among logs for the service, and at least some of the logs stored through the log storage structure. It may include a log-data converter structure for converting each data for each advertising platform.

In an example embodiment, the log-data converter structure may include one or more converters set to correspond to each of the one or more advertising platforms.

In an exemplary embodiment, a first converter corresponding to a first advertising platform included in the one or more advertising platforms among the one or more converters converts the at least some logs into a data format for the first advertising platform. ) can be set to be converted to first data according to.

In an exemplary embodiment, the first data may include data about the event and service identifier data set for the service in the first advertising platform.

In an exemplary embodiment, a switch function for each converter may be set to determine whether to activate each converter included in the one or more converters.

In an exemplary embodiment, the data transmission method includes: confirming information about a new advertising platform to be linked to the service; configuring to add a new converter for the new advertising platform to the data transmission structure; And based on the new converter, it may further include transmitting data related to the event to the new advertising platform.

In an exemplary embodiment, the data transmission method includes: confirming information about an advertising platform to be deleted among the one or more advertising platforms; And it may further include setting to delete the converter for the advertising platform to be deleted from the data transmission structure.

In an example embodiment, the data transmission method includes obtaining load management information related to data conversion processing for the one or more advertising platforms; Based on the load management information, setting a threshold number of simultaneously activated converters among one or more converters corresponding to the one or more advertising platforms in the data transmission structure; And based on priority information about the one or more advertising platforms, it may further include deactivating the remaining converters except for some converters determined according to the threshold number among the one or more advertising platforms.

In an exemplary embodiment, the method further includes setting a threshold time during which the remaining converters are deactivated, and when the threshold time elapses, the remaining converters may be reactivated.

In an exemplary embodiment, the priority information includes revenue information confirmed based on each advertising platform, contract period information with each advertising medium corresponding to each advertising platform, and information on the service related to each advertising platform. It may be set based on at least one of information about users' click-through rate for each advertisement.

An electronic device transmitting data according to various embodiments includes: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: display information on one or more advertising platforms associated with a service provided by the electronic device; Confirming information about; Setting up a data transmission structure for transmitting data related to events occurring on the service to each advertising platform included in the one or more advertising platforms; And based on the data transmission structure, the processor can be controlled to transmit data related to the event to each advertising platform.

The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments reflecting the technical features of the various embodiments of the present disclosure can be understood by those skilled in the art. It can be derived and understood based on the detailed description described below.

The present invention proposes a method for an electronic device to convert and transmit logs of events occurring on a service into data suitable for each advertising platform linked to the service, effectively converting data about events occurring on the service to individual advertising platforms. It has a technical effect in terms of transmission.

The effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below. will be.

FIG. 1 is a diagram illustrating a data transmission system in which a method of operating an electronic device for data transmission according to various embodiments can be implemented.
FIG. 2 is a diagram illustrating the configuration of a server device 100 and a user device 200 according to various embodiments.
FIG. 3 is a diagram illustrating a method of operating the server device 100 for data transmission according to various embodiments.
Figure 4 is a diagram showing how logs on a service are converted into data suitable for each advertising platform and transmitted at the front end.
Figure 5 is a diagram showing how logs on a service are converted into data suitable for each advertising platform at the back end and transmitted based on the data transmission structure of the present invention.
FIG. 6 is a diagram illustrating a method of operating the server device 100 to disable the operation of some converters according to the priority of the advertising platform.

The following embodiments combine components and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. Additionally, various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may change. Some features or features of one embodiment may be included in other embodiments or may be replaced with corresponding features or features of other embodiments.

In the description of the drawings, procedures or steps that may obscure the gist of the various embodiments are not described, and procedures or steps that can be understood at the level of a person with ordinary knowledge in the relevant technical field are not described. did.

Throughout the specification, when a part is said to “comprise or include” a certain element, this means that it does not exclude other elements but may further include other elements, unless specifically stated to the contrary. do. In addition, terms such as "... unit", "... unit", and "module" used in the specification refer to a unit that processes at least one function or operation, which refers to hardware, software, or a combination of hardware and software. It can be implemented as: Additionally, the terms “a or an,” “one,” “the,” and similar related terms are used herein in the context of describing various embodiments (particularly in the context of the claims below). Unless otherwise indicated or clearly contradicted by context, it may be used in both singular and plural terms.

Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the attached drawings. The detailed description set forth below in conjunction with the accompanying drawings is intended to illustrate exemplary embodiments of various embodiments and is not intended to represent the only embodiment.

In addition, specific terms used in various embodiments are provided to aid understanding of the various embodiments, and the use of such specific terms may be changed to other forms without departing from the technical spirit of the various embodiments. .

FIG. 1 is a diagram illustrating a data transmission system in which a method of operating an electronic device for data transmission according to various embodiments can be implemented.

Referring to FIG. 1, data transmission systems according to various embodiments may be implemented in various types of electronic devices. For example, the data transmission system may be implemented in the server device 100 and the user device 200. In other words, the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on the data transmission system implemented in each device. For example, in various embodiments according to the present disclosure, the server device 100 is a backend that transmits data related to events occurring on the service to the advertising platform based on a data transmission structure for transmitting data to the advertising platform. It can correspond to a server, and the user device 200 can correspond to a user terminal that can use the service provided by the server device 100. Meanwhile, the data transmission system according to various embodiments is not limited to that shown in FIG. 1, and may be implemented in a wider variety of electronic devices and servers.

The server device 100 according to various embodiments may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes storage with a large storage capacity. For example, the server device 100 may be a cloud device that works with a plurality of user devices 200.

The user device 200 according to various embodiments may be a device that can be used by an individual user, such as a desktop PC, tablet PC, or mobile terminal. In addition, other electronic devices that perform similar functions may be used as the user device 200.

Data transmission systems according to various embodiments may include various modules for operation. Modules included in the data transmission system are implemented so that the physical device (e.g., server device 100 and user device 200) on which the data transmission system is implemented (or included in the physical device) can perform specified operations. It may be computer code or one or more instructions. In other words, the physical device in which the data transmission system is implemented stores a plurality of modules in the memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules are designated by the physical device corresponding to the plurality of modules. Actions can be performed.

FIG. 2 is a diagram illustrating the configuration of a server device 100 and a user device 200 according to various embodiments.

Referring to FIG. 2, the server device 100 and the user device 200 may include an input/output unit 210, a transceiver (or communication unit) 220, storage 230, and a processor 240. .

The input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user. The input/output unit 210 may include an input module and an output module, and the input module receives user input from the user. User input can take various forms, including key input, touch input, and voice input. Examples of input modules that can receive such user input include traditional keypads, keyboards, and mice, as well as touch sensors that detect the user's touch, microphones that receive voice signals, cameras that recognize gestures through image recognition, etc. A proximity sensor including at least one of an illumination sensor or an infrared sensor that detects user approach, a motion sensor that recognizes user movement through an acceleration sensor or gyro sensor, and various other types of sensors that detect or receive user input. There is an input means, and the input module according to an embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects touch through a touch panel or touch film attached to the display panel, or an optical touch sensor that detects touch by an optical method. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) that connects an external input device that receives user input instead of a device that detects user input itself. Additionally, the output module can output various information. The output module may include at least one of a display that outputs an image, a speaker that outputs sound, a haptic device that generates vibration, and various other types of output means. In addition, the output module may be implemented in the form of a port-type output interface that connects the individual output means described above.

As an example, a display-type output module can display text, still images, and moving images. Displays include liquid crystal display (LCD), light emitting diode (LED) display, organic light emitting diode (OLED) display, flat panel display (FPD), and transparent display. Among various types of devices that can perform image output functions such as display, curved display, flexible display, 3D display, holographic display, projector, and other It can contain at least one. This display may be in the form of a touch display integrated with the touch sensor of the input module.

Transceiver 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 can transmit and receive information with other devices through the transceiver 220. For example, the server device 100 and the user device 200 may communicate with each other or with other devices using the transceiver 220.

Here, communication, that is, transmission and reception of data, can be accomplished wired or wirelessly. For this purpose, the transceiver 220 includes a wired communication module that connects to the Internet, etc. through a LAN (Local Area Network), a mobile communication module that transmits and receives data by connecting to a mobile communication network through a mobile communication base station, and a WLAN such as Wi-Fi. A short-range communication module that uses a Wireless Local Area Network (Wireless Local Area Network) series communication method or a WPAN (Wireless Personal Area Network) series communication method such as Bluetooth or Zigbee, and a GNSS (Global Positioning System) such as GPS (Global Positioning System). It may include a satellite communication module using a Navigation Satellite System or a combination thereof.

Storage 230 can store various types of information. Storage 230 may store data temporarily or semi-permanently. For example, the storage 230 of the server device 100 contains an operating program (OS: Operating System) for running the server device 100, a program for generating data or Braille for hosting a website, or an application (e.g. For example, data related to a web application) may be stored. Additionally, the storage 230 may store modules in the form of computer code as described above.

Examples of storage 230 include hard disk drive (HDD), solid state drive (SSD), flash memory, read-only memory (ROM), random access memory (RAM), etc. This can be. This storage 230 may be provided as a built-in type or a detachable type.

The processor 240 controls the overall operation of the server device 100 and the user device 200. To this end, the processor 240 can perform calculations and processing of various information and control the operation of components of the server device 100. For example, the processor 240 may execute a program or application for data transmission. The processor 240 may be implemented as a computer or similar device using hardware, software, or a combination thereof. In hardware, the processor 240 may be implemented in the form of an electronic circuit that processes electrical signals to perform a control function, and in software, it may be implemented in the form of a program that drives the hardware processor 240. Meanwhile, unless otherwise specified in the following description, the operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240. That is, when modules implemented in the above-described data transmission system are executed, the modules can be interpreted as the processor 240 controlling the server device 100 and the user device 200 to perform the following operations.

In summary, various embodiments may be implemented through various means. For example, various embodiments may be implemented by hardware, firmware, software, or a combination thereof.

In the case of hardware implementation, methods according to various embodiments include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. It can be implemented by (field programmable gate arrays), processor, controller, microcontroller, microprocessor, etc.

In the case of implementation by firmware or software, methods according to various embodiments may be implemented in the form of modules, procedures, or functions that perform the functions or operations described below. For example, software code can be stored in memory and run by a processor. The memory may be located inside or outside the processor, and may exchange data with the processor through various known means.

Below, various embodiments will be described in more detail based on the above technical idea. The contents described above may be applied to various embodiments described below. For example, operations, functions, terms, etc. that are not defined in various embodiments described below may be performed and explained based on the contents described above.

In the following description, various embodiments will be described on the premise that the server device 100 for providing a service sets up a data transmission structure and transmits data related to events on the service to the advertising platform.

FIG. 3 is a diagram illustrating a method of operating the server device 100 for data transmission according to various embodiments.

According to FIG. 3, the server device 100 verifies information about one or more advertising platforms linked to the service (301) and sends data related to events occurring on the service to each advertisement included in one or more advertising platforms. A data transmission structure for transmission to the platform is set (303), and data related to the event can be transmitted to each advertising platform based on the data transmission structure (305).

According to FIG. 3, the operation of the server device 100 transmitting data related to the event to each advertising platform may be performed for the service provided by the server device 100 or the service related to the server device 100, and the service may correspond to a service that allows multiple users using the service to order and purchase multiple items sold in the service. The plurality of items sold in the service are not limited to the type or type of the item and may include various types or types of items registered by the seller to sell the item.

According to various embodiments, in operation 301, the server device 100 may check information about one or more advertising platforms associated with the service.

For example, one or more advertising platforms for which the server device 100 checks information according to operation 301 are linked to the service to provide advertisements on the service or to collect data related to events on the service. Can include a set advertising platform.

For example, one or more advertising platforms for which the server device 100 checks information according to operation 301 may be linked to the service based on a certain contractual relationship with the service.

According to various embodiments, in operation 303, the server device 100 may set up a data transmission structure for transmitting data related to an event occurring on a service to each advertising platform included in one or more advertising platforms.

For example, an event that occurs on a service may be an event that occurs based on a user's action on the service. For example, when a user performs an action to purchase an item on a service, the action may be confirmed as an event and data related to the confirmed event may be generated. Data generated in this way includes data about the user who is the subject of the action to purchase the item, data about the item that is the object of the action to purchase the item, and/or the price and order of the item confirmed according to the action to purchase the item. Various data related to actions, such as data on quantity, may be included.

For example, the data transmission structure that the server device 100 sets according to operation 303 acquires logs from a library set to record all logs generated through the service, converts them into data, and converts them to each advertising platform. It may correspond to a structure that manages to transmit one data. That is, the server device 100 can obtain logs for the service from a library set to record all logs generated through the service, and generate data related to the event based on the obtained logs to transmit to each advertising platform. It can be managed. The 'Lumberjack' library, which can connect Python's logging framework to the backend, can be used as a library like the above.

For example, recording all logs generated through a service in a library may correspond to an operation performed at the front end for the service. In other words, recording of the library of all logs generated through the service can be performed based on the front-end server for the service, and the front-end server can perform various actions and/or actions performed by the user device 200 on the service. Alternatively, logs related to various events that occur according to various actions can be collected and managed to be recorded in the library.

On the other hand, the server device 100, which sets the data transmission structure according to operation 303, converts and obtains data related to the event, and transmits the data related to the event to each advertising platform, uses a backend different from the front-end server above. ) may correspond to the server. If you manage to set up a data transmission structure or convert and obtain data related to an event at the front end, it may be necessary for the user device 200 using the service to convert the data related to the event to suit each advertising platform. This may cause a load on data processing of the user device 200. Therefore, in the present invention, the user device 200 is managed at the front end so that logs for events that occur using the service are simply recorded in the library, and includes the server device 100 of FIG. 3 corresponding to the back-end server. By managing to convert the logs recorded in the library into data suitable for each advertising platform at the backend end, the load in data processing on the user device 200 can be reduced. In this case, the front-end end, including the user device 200 and the front-end server, records logs generated on the service in the library, and the back-end end, including the back-end server, records the logs recorded in the library as data suitable for each advertising platform. The operation of converting and transmitting to each advertising platform can be performed asynchronously.

Figure 4 is a diagram showing how logs on a service are converted into data suitable for each advertising platform and transmitted at the front end.

In Figure 4, when an event occurs according to a user's action on the service through the user device 200 using the app of the service, the data related to the event is converted to suit each advertising platform at the front end including the user device 200. It can be transmitted to each advertising platform. As an example, in Figure 4, a log for an event according to a user's action may be converted into a series of data for the first advertising platform and transmitted to the first advertising platform (401), and a log for an event according to the user's action may be converted into a series of data for the second advertising platform and transmitted to the second advertising platform (403). Additionally, if there is another advertising platform linked to the service, the log of events according to the user's actions can be converted into data for the other advertising platform and transmitted to the other advertising platform (405).

Unlike FIG. 4 in which event-related data is converted to suit each advertising platform at the front-end stage including the user device 200 and transmitted to each advertising platform, at the back-end stage including the server device 100 corresponding to the back-end server. The structural diagram of the present invention, in which event-related data is converted to fit each advertising platform and transmitted to each advertising platform, may be as shown in FIG. 5.

Figure 5 is a diagram showing how logs on a service are converted into data suitable for each advertising platform at the back end and transmitted based on the data transmission structure of the present invention.

In Figure 5, when an event occurs according to a user's action on the service through the user device 200 using the app of the service, a log for the event is stored in the library ("Lumberjack") at the front end including the user device 200. May be recorded (501).

At this time, at the backend, a log storage structure ("Consume"->"ETL"->"Mysql", 503) and a log storage structure that can extract event-related logs from logs recorded in the library and store them in the database are installed. A data transmission structure including a log-data converter structure equipped with respective converters 505, 507, and 509 that can convert and transmit the logs stored through each data for each advertising platform can be set.

Based on the data transmission structure shown in Figure 5, logs related to events on the service are converted into data suitable for each advertising platform and transmitted to each advertising platform, so that, unlike Figure 4, the data of the front-end including the user device 200 The processing burden can be reduced.

For example, the data transmission structure set by the server device 100 in operation 303 may include a log storage structure for extracting and storing at least some logs related to the event among service logs. That is, among all logs of services recorded in the library, a log storage structure for extracting some logs related to events that occur according to user actions from the library and storing them in the database may be included in the data transmission structure according to operation 303. .

For example, the data transmission structure set by the server device 100 according to operation 303 includes a log-data converter for converting at least some logs stored through the log storage structure into respective data for each advertising platform. May contain structures. That is, a log-data converter structure including each converter for converting logs related to events stored in the database of the log storage structure into respective data for each advertising platform may be included in the data transmission structure according to operation 303.

At this time, the log-data converter structure may include one or more converters set to correspond to each of one or more advertising platforms confirmed to be linked to the service, and the server device 100 sets each converter corresponding to each advertising platform. By doing so, logs related to events can be converted into data according to the data format for each advertising platform through each converter. As an example, a first converter corresponding to a first advertising platform included in one or more advertising platforms among one or more converters in the log-data converter structure converts event-related logs into a data format for the first advertising platform. It can be set to convert to first data that matches. At this time, the first data set in this way may include not only data corresponding to the event, but also identifier data set to identify the service in the first advertising platform. In other words, since the advertising platform will provide advertising for a plurality of various services, it is necessary to identify each service providing advertising, and since it must be possible to distinguish which service the data related to the event was obtained from, the server device (100 )'s data provided to the advertising platform may include service identifier data for the service along with event-related data.

The server device 100 can set up each converter corresponding to each advertising platform and manage it in parallel to convert and transmit data as a unit of one advertising platform, and individual data generated for each advertising platform having an individual data format. can be transmitted to the advertising platform. In addition, when an advertising platform newly linked to the service is confirmed or an advertising platform no longer linked to the service is confirmed, the server device 100 adds a new converter corresponding to the new advertising platform or deletes an existing converter to enable advertising. You can also easily manage data transfer to the platform.

That is, when the server device 100 confirms information about a new advertising platform to be linked to the service, it sets to add a new converter for the new advertising platform to the data transmission structure, and converts data related to the event to a new one based on the new converter. It can be sent to an advertising platform. On the other hand, when the server device 100 confirms information about the advertising platform to be deleted among one or more advertising platforms linked to the service, the server device 100 is set to delete the converter for the advertising platform to be deleted from the data transmission structure. , you can manage so that data related to the event is no longer transmitted to the corresponding advertising platform.

For example, each converter of the log-data converter structure included in the data transmission structure set by the server device 100 according to operation 303 may be managed to be individually activated or deactivated. That is, a switch function is set for each converter to determine whether or not to activate each converter included in one or more converters of the log-data converter structure, so that whether or not to activate each converter can be individually set. Through this, the server device 100 can effectively manage the operation of each converter that individually converts data and transmits data to the advertising platform.

According to various embodiments, in operation 305, the server device 100 may transmit data related to an event to each advertising platform based on a data transmission structure.

For example, operation 305 in which the server device 100 transmits data related to an event to each advertising platform is, as described above, when the log related to the event is converted into respective data in each converter corresponding to each advertising platform. This may correspond to the operation of transmitting each converted data to each advertising platform.

Meanwhile, when the server device 100 sets up a data transmission structure including each converter suitable for each advertising platform as shown in FIG. 3 and transmits the data to each advertising platform, the server device 100 transmits the data to all advertising platforms linked to the service. Since logs related to events are converted into data and transmitted, the operation of FIG. 3 may cause an overload on the server device 100 depending on the number of advertising platforms linked to the service.

In order to prevent the above problem, the server device 100 can set load management information to manage the load related to data conversion processing for one or more advertising platforms, and the data transmission structure of FIG. 3 through the load management information. Accordingly, it is possible to check how much load occurs on the server device 100. At this time, if it is confirmed that a load exceeding a preset level occurs on the server device 100 through the load management information, the server device 100 connects one or more converters corresponding to the one or more advertising platforms in the data transmission structure. You can set the critical number of converters that are activated at the same time, and check the priority information for one or more advertising platforms to deactivate the remaining converters except for some converters determined by the critical number according to the priority information among one or more advertising platforms. It may operate to do so.

That is, when it is confirmed that a high load occurs in the server device 100 according to the data transmission structure of FIG. 3, only a critical number of converters in order of high priority operate, and the remaining converters operate for a certain critical time. By not doing so, you can reduce the load. Here, the critical time during which low-priority converters are deactivated may be a time period preset by the server device 100, and when the critical time elapses, the deactivated converters may be activated again.

When the server device 100 restricts only a critical number of converters to remain active, the priority information of each advertising platform for determining the converters corresponding to the critical number is the revenue confirmed based on each advertising platform. It may be set based on at least one of information, information about the contract period with each advertising medium corresponding to each advertising platform, and information about users' click-through rate for each advertisement on a service related to each advertising platform. For example, the higher the revenue confirmed from each advertising platform, the higher the priority of each advertising platform may be set, or the longer the contract period with each advertising medium corresponding to each advertising platform, the higher the priority of each advertising platform. It can be set, or the higher the click-through rate of users for each advertisement on the service related to each advertisement platform, the higher the priority of each advertisement platform may be set.

FIG. 6 is a diagram illustrating a method of operating the server device 100 to disable the operation of some converters according to the priority of the advertising platform.

In FIG. 6, server device 100 may obtain load management information related to data conversion processing for one or more advertising platforms (601). Here, the load management information may include information related to how much load occurs when converting logs related to events on the service into each data through each converter for each advertising platform included in one or more advertising platforms. You can.

The server device 100, which has acquired load management information, can limit the maximum number of converters activated simultaneously by setting a threshold number of converters activated simultaneously among one or more converters corresponding to one or more advertising platforms in the data transmission structure. (603), based on the priority information of one or more advertising platforms, only some converters determined according to a critical number of one or more advertising platforms can be managed to be activated, and the remaining converters except for some of the converters can be managed to be deactivated. (605).

For example, in order to prevent the data processing burden that occurs when the server device 100 converts event-related logs into data and transmits them to advertising platforms, the server device 100 converts each event-related log to data and transmits it to advertising platforms. You can also set the maximum data throughput for each converter for your advertising platform. In other words, the server device 100 may set a limit on the amount of data that can be processed in each converter included in the data transmission structure.

At this time, the maximum data throughput set for the converter may be different for each converter, and the server device 100 provides more data throughput to the converter for the high-priority advertising platform according to the priority information of each advertising platform described above. You can set the maximum data throughput for each converter so that it is allocated. Here, the priority information of each advertising platform includes revenue information confirmed based on each advertising platform, contract period information with each advertising medium corresponding to each advertising platform, and user information for each advertisement on the service related to each advertising platform. It may be set based on at least one of information about click rate. For example, the higher the revenue confirmed from each advertising platform, the higher the priority of each advertising platform may be set, or the longer the contract period with each advertising medium corresponding to each advertising platform, the higher the priority of each advertising platform. It can be set, or the higher the click-through rate of users for each advertisement on the service related to each advertisement platform, the higher the priority of each advertisement platform may be set.

It is obvious that each piece of information can be combined in various forms while the server device 100 performs the operation method of transmitting data according to FIGS. 3 to 6.

The embodiments of the present invention disclosed in the specification and drawings are merely provided as specific examples to easily explain the technical content of the present invention and to facilitate understanding of the present invention, and are not intended to limit the scope of the present invention. In other words, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented. Additionally, each of the above embodiments can be operated in combination with each other as needed. For example, all embodiments of the present invention can be implemented by a system by combining parts of each other.

Additionally, the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium.

As such, various embodiments of the present invention may be implemented as computer readable code on a computer readable recording medium in certain respects. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (data transmission over the Internet, etc.). Computer-readable recording media may also be distributed across networked computer systems, such that computer-readable code is stored and executed in a distributed manner. Additionally, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.

Additionally, it will be appreciated that the devices and methods according to various embodiments of the present invention can be implemented in the form of hardware, software, or a combination of hardware and software. Such software may, for example, use any storage device, volatile or non-volatile, such as ROM, whether erasable or rewritable, or memory such as, for example, RAM, memory chips, devices or integrated circuits; Alternatively, it may be stored on a storage medium that is optically or magnetically recordable and readable by a machine (e.g., a computer), for example, a compact disk (CD), DVD, magnetic disk, or magnetic tape. . Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such memory or a computer, and such memory is a program containing instructions that implement the embodiments of the present invention. Alternatively, you can see that it is an example of a machine-readable storage medium suitable for storing programs.

Accordingly, the present invention includes a program containing code for implementing the device or method described in the claims of this specification and a machine-readable storage medium (such as a computer) storing such a program. Additionally, such programs may be transmitted electronically through any medium, such as communication signals transmitted over a wired or wireless connection, and the present invention includes equivalents thereof as appropriate.

Although the present invention has been described above with reference to embodiments of the present invention, the embodiments of the present invention disclosed in the specification and drawings are merely presented as specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention. It is not intended to limit the scope. In addition, the embodiments according to the present invention described above are merely illustrative, and those skilled in the art will understand that various modifications and equivalent scope of embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following patent claims.

Claims (16)

In a method for an electronic device to transmit data,
Confirming information about one or more advertising platforms linked to a service provided by the electronic device;
Setting up a data transmission structure for transmitting data related to events occurring on the service to each advertising platform included in the one or more advertising platforms; and
Based on the data transmission structure, transmitting data related to the event to each advertising platform,
The data transmission structure corresponds to one of a first data transmission structure and a second data transmission structure,
The first data transmission structure is,
An operation of the front end corresponding to the electronic device to record all logs generated through the service in a library, and
Processed based on the operation of a backend corresponding to the electronic device that extracts logs related to the event from the library, converts them into data for each advertising platform, and transmits them to each advertising platform,
In the first data transmission structure, the operations of the front-end and the back-end are performed asynchronously,
The second data transmission structure is,
Logs related to the event generated through the service are converted into data for each advertising platform and transmitted to each advertising platform, and are processed based on the operation of the front end,
The data transmission method is,
Further comprising determining a reduction in the data processing burden of the front-end in the first data transmission structure compared to the second data transmission structure,
Data transfer method. According to claim 1,
The event occurs based on the user's actions on the service,
Data transfer method. delete delete delete According to claim 1,
The first data transmission structure is,
A log storage structure for extracting and storing at least some logs related to the event from the library, and
Comprising a log-data converter structure for converting the at least some logs stored through the log storage structure into respective data for each advertising platform,
Data transfer method. According to claim 6,
The log-data converter structure is,
Including one or more converters set to correspond to each of the one or more advertising platforms,
Data transfer method. According to claim 7,
Among the one or more converters, a first converter corresponding to a first advertising platform included in the one or more advertising platforms converts the at least some logs into first data according to a data format for the first advertising platform. which is set to convert to,
Data transfer method. According to claim 8,
The first data includes data about the event and service identifier data set for the service in the first advertising platform.
Data transfer method. According to claim 7,
Each switch function for each converter to determine whether to activate each converter included in the one or more converters is set,
Data transfer method. According to claim 1,
The data transmission method is,
Confirming information about a new advertising platform to be linked to the service;
configuring to add a new converter for the new advertising platform to the first data transmission structure; and
Based on the first data transmission structure and the new converter, further comprising transmitting data related to the event to the new advertising platform,
Data transfer method. According to claim 1,
The data transmission method is,
Confirming information about an advertising platform to be deleted among the one or more advertising platforms; and
Further comprising setting to delete the converter for the deleted advertising platform in the first data transmission structure,
Data transfer method. According to claim 1,
The data transmission method is,
Obtaining load management information related to data conversion processing for the one or more advertising platforms;
Based on the load management information, setting a threshold number of converters to be activated simultaneously among one or more converters corresponding to the one or more advertising platforms in the first data transmission structure; and
Based on priority information about the one or more advertising platforms, further comprising deactivating the remaining converters except for some converters determined according to the threshold number among the one or more advertising platforms in the first data transmission structure. ,
Data transfer method. According to claim 13,
Further comprising setting a threshold time during which the remaining converters are deactivated,
When the critical time elapses, the remaining converters are reactivated,
Data transfer method. According to claim 13,
The priority information is,
Revenue information confirmed based on each advertising platform above,
Information on the contract period with each advertising medium corresponding to each advertising platform above, and
Set based on at least one of information about users' click-through rate for each advertisement on the service related to each advertising platform,
Data transfer method. In an electronic device that transmits data,
processor; and
Contains one or more memories that store one or more instructions,
The one or more instructions, when executed, cause the processor to:
Confirming information about one or more advertising platforms linked to a service provided by the electronic device;
Setting up a data transmission structure for transmitting data related to events occurring on the service to each advertising platform included in the one or more advertising platforms; and
Based on the data transmission structure, controlling the processor to transmit data related to the event to each advertising platform,
The data transmission structure corresponds to one of a first data transmission structure and a second data transmission structure,
The first data transmission structure is,
An operation of the front end corresponding to the electronic device to record all logs generated through the service in a library, and
Processed based on the operation of a backend corresponding to the electronic device that extracts logs related to the event from the library, converts them into data for each advertising platform, and transmits them to each advertising platform,
In the first data transmission structure, the operations of the front-end and the back-end are performed asynchronously,
The second data transmission structure is,
The logs related to the event generated through the service are converted into data for each advertising platform and transmitted to each advertising platform, and are processed based on the operation of the front end,
The processor,
Further performing the step of determining a reduction in the data processing burden of the front end in the first data transmission structure compared to the second data transmission structure,
Electronic devices.

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