KR102369857B1 - Operating method for electronic apparatus for providing advertisement message and electronic apparatus supporting thereof - Google Patents

Abstract

According to the present disclosure, provided is a method for an electronic device to provide an advertisement message, which includes the steps of: checking user identification information for a service provided through the electronic device and activity history information of a user for the service; checking information on one or more advertisement categories for the user based on the identification information and the activity history information; determining advertisement content for one advertisement category determined according to the priority of the one or more advertisement categories, based on the activity history information; and providing a first advertisement message including the advertisement content.

Description

An operating method of an electronic device for providing an advertisement message, and an electronic device supporting the same

The present invention relates to a method and apparatus for providing an advertisement message, and more particularly, to a method and an electronic device for providing an advertisement message corresponding to an advertisement category distinguished according to a user's activity details.

With the development of electronic technology, e-commerce has become a field of shopping. Customers can purchase items online without going to a shopping mall or market in person, and items purchased online are delivered to the delivery address requested by the customer.

In the case of e-commerce, since the provision of detailed and accurate information about products has a significant effect on service satisfaction, various methods for providing more detailed and accurate information are being discussed.

In this regard, reference may be made to prior documents such as KR101756594B1 or KR101500849B1.

According to the method of the present invention, the electronic device providing the advertisement message may provide the advertisement message including content suitable for the user's activity history, thereby promoting the user's convenience in using the service.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

Various embodiments may provide a method of operating an electronic device for providing an advertisement message and an electronic device supporting the same.

A method of providing an advertisement message by an electronic device according to various embodiments, comprising the steps of: checking user identification information for a service provided through the electronic device, and activity detail information of the user for the service; checking information on one or more advertisement categories for the user based on the identification information and the activity history information; determining advertisement content for one advertisement category determined according to the priority of the one or more advertisement categories, based on the activity history information; and providing a first advertisement message including the advertisement content.

In an exemplary embodiment, the activity history information may include information on a keyword-based search through the service, and the advertisement content may include information on a search result corresponding to the keyword.

In an exemplary embodiment, the activity history information may include information on a specific item information page confirmed through the service, and the advertisement content may include information on the specific item information page.

In an exemplary embodiment, the activity history information may include information on a specific item information page identified through an external link, and the advertisement content may include information on the specific item information page.

In an exemplary embodiment, the activity history information may include information on a list of items selected by the user, and the advertisement content may include information on at least one item among items included in the list of items.

In an exemplary embodiment, the activity history information includes information on the item purchased by the user, the advertisement content includes information on the purchased item, and the first advertisement message includes information on the item purchased by the user. may be transmitted in a time period determined based on the time of purchase.

In an exemplary embodiment, the priority of the one or more advertisement categories may be determined based on the number of users corresponding to each of the one or more advertisement categories and sales according to each of the one or more advertisement categories.

In an exemplary embodiment, the one advertisement category is determined in the order of highest priority among the one or more advertisement categories. An advertisement category having a priority may be determined as the one advertisement category.

In an exemplary embodiment, the one advertisement category is determined as a first advertisement category corresponding to information on a list of items selected by the user included in the activity history information, and the first advertisement category includes the one or more advertisements. Information about a first item having the highest priority among categories and included in the item list may be included in the advertisement content.

In an exemplary embodiment, when a plurality of items are included in the item list, the first item may be determined based on an item information page access rate by users on the service among the plurality of items.

In an exemplary embodiment, when a plurality of items are included in the item list, the first item may be determined based on an order in which the user adds the items to the item list among the plurality of items.

In an exemplary embodiment, when provision of an advertisement message based on the first advertisement category is inappropriate, a second advertisement category corresponding to information on an item information page of a specific item identified through the service included in the activity history information is determined as the one advertisement category, and information on an item information page of a second item included in the specific item may be included in the advertisement content.

In an exemplary embodiment, when a plurality of items are included in the specific item, the second item may be determined as the item having the highest access rate to the item information page by users on the service among the plurality of items. .

In an exemplary embodiment, when the provision of an advertisement message based on the second advertisement category is inappropriate, the third advertisement category corresponding to the information on the item purchased by the user included in the activity history information is the one advertisement category. is determined, and information on a third item included in the purchased item may be included in the advertisement content.

In an exemplary embodiment, the method further comprises determining, based on the priority of the one or more advertisement categories, a time period for providing one or more advertisement messages corresponding to each of the one or more advertisement categories, and the first advertisement The message may be provided in a specific advertisement message provision time period corresponding to the one advertisement category among the one or more advertisement message provision time periods.

In an exemplary embodiment, the method includes classifying a plurality of users whose activity details for the service are checked into one or more user sets corresponding to each of the one or more advertisement categories, based on the priority of the one or more advertisement categories to do; determining one or more advertisement message provision time periods for each of the one or more sets of users in the order of priority of a corresponding advertisement category; and providing an advertisement message to the plurality of users based on the one or more advertisement categories and the one or more advertisement message providing time periods.

In an exemplary embodiment, the method includes: determining a specific advertising message provision time period for the remaining users whose activity details for the service are not confirmed; and providing an advertisement message including common advertisement content for the remaining users based on the specific advertisement message providing time period.

In an electronic device for providing an advertisement message according to various embodiments, an electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: identification information of a user for a service provided through the electronic device; checking the user's activity history information for the service; checking information on one or more advertisement categories for the user based on the identification information and the activity history information; determining advertisement content for one advertisement category determined according to the priority of the one or more advertisement categories, based on the activity history information; and providing the first advertisement message including the advertisement content may be controlled by the processor.

A user device for outputting an advertisement message according to various embodiments, comprising: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: identification information of a user for a service provided through an electronic device, the service obtaining activity history information of the user for transmitting the identification information and the activity detail information to the electronic device; receiving a first advertisement message including advertisement content for the user from the electronic device; and controlling the processor to output the first advertisement message, wherein the advertisement content is determined based on one advertisement category determined according to the priority of one or more advertisement categories corresponding to the activity history information. can be characterized as

The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments in which the technical features of various embodiments of the present disclosure are reflected are made by those of ordinary skill in the art. It can be derived and understood based on the detailed description to be described below.

The present invention has a technical effect in that an electronic device that provides an advertisement message provides a method for providing an advertisement message including content suitable for a user's activity history, thereby promoting the user's convenience in using the service.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be.

1 is a diagram for describing an advertisement message providing system in which a method of operating an electronic device for providing an advertisement message according to various embodiments of the present disclosure may be implemented.
2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments of the present disclosure;
3 is a diagram illustrating a method of operating an electronic device for providing an advertisement message according to various embodiments of the present disclosure;
4 is a diagram illustrating an example of an advertisement category corresponding to a user's activity details.
5 is a diagram illustrating the priority of advertisement categories corresponding to the user's activity details.
6 is a diagram illustrating an example of a UI/UX for providing an advertisement message according to various embodiments of the present disclosure;

The following embodiments combine elements and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. In addition, various embodiments may be configured by combining some elements and features. The order of operations described in various embodiments may be changed. Some features or features of one embodiment may be included in another embodiment, or may be replaced with corresponding features or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood at the level of those of ordinary skill in the art are also not described. did

Throughout the specification, when a part is said to "comprising or including" a certain component, it does not exclude other components unless otherwise stated, meaning that other components may be further included. do. In addition, terms such as "...unit", "...group", and "module" described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as Also, "a or an," "one," "the," and like related terms are used herein in the context of describing various embodiments (especially in the context of the claims that follow). Unless indicated otherwise or clearly contradicted by context, it may be used in a sense including both the singular and the plural.

Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION The detailed description set forth below in conjunction with the appended drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent the only embodiments.

In addition, specific terms used in various embodiments are provided to help the understanding of various embodiments, and the use of these specific terms may be changed to other forms without departing from the technical spirit of various embodiments. .

1 is a diagram for describing an advertisement message providing system in which a method of operating an electronic device for providing an advertisement message according to various embodiments of the present disclosure may be implemented.

Referring to FIG. 1 , an advertisement message providing system according to various embodiments may be implemented in various types of electronic devices. For example, the advertisement message providing system may be implemented in the server device 100 and the user device 200 . In other words, the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on an advertisement message providing system implemented in each device. Meanwhile, the advertisement message providing system according to various embodiments is not limited to that shown in FIG. 1 , and may be implemented in more various electronic devices and servers.

The server device 100 according to various embodiments may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes storage having a large storage capacity. For example, the server device 100 may be a cloud device interworking with a plurality of user devices.

The user device 200 according to various embodiments may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal. In addition, other electronic devices performing similar functions may be used as the user device 200 .

The advertisement message providing system according to various embodiments may include various modules for operation. Modules included in the advertisement message providing system enable the physical device (eg, the server device 100 and the user device 200 ) in which the advertisement message providing system is implemented (or included in the physical device) to perform a specified operation. It may be computer code implemented or one or more instructions. In other words, the physical device in which the advertisement message providing system is implemented stores a plurality of modules in the form of computer code in the memory, and when the plurality of modules stored in the memory are executed, the plurality of modules is a physical device corresponding to the plurality of modules. It can be configured to perform specified actions.

2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments of the present disclosure;

Referring to FIG. 2 , the server device 100 and the user device 200 may include an input/output unit 210 , a communication unit 220 , a storage 230 , and a processor 240 .

The input/output unit 210 may be various interfaces or connection ports for receiving user input or outputting information to the user. The input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user. The user input may be made in various forms including a key input, a touch input, and a voice input. Examples of input modules that can receive such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor that detects a user's approach, a motion sensor that recognizes a user's motion through an acceleration sensor or a gyro sensor, and other various types of user input sensing or receiving There is an input means, and the input module according to an embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor for detecting a touch through a touch panel or a touch film attached to the display panel, an optical touch sensor for detecting a touch by an optical method, and the like. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) for connecting an external input device that receives a user input instead of a device that detects a user input by itself. In addition, the output module can output various types of information. The output module may include at least one of a display that outputs an image, a speaker that outputs a sound, a haptic device that generates vibration, and other various types of output means. In addition, the output module may be implemented in the form of a port-type output interface for connecting the above-described individual output means.

For example, the display-type output module may display text, still images, and moving images. The display includes a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), and a transparent display. display), a curved display, a flexible display, a 3D display, a holographic display, a projector, and other various types of devices capable of performing an image output function. It may include at least one. Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.

The communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit/receive information to and from other devices through the communication unit. For example, the server device 100 and the user device 200 may communicate with each other using a communication unit or communicate with other devices.

Here, communication, that is, transmission and reception of data may be performed by wire or wirelessly. To this end, the communication unit includes a wired communication module that accesses the Internet through a local area network (LAN), a mobile communication module that accesses a mobile communication network through a mobile communication base station and transmits and receives data, and a wireless local area network (WLAN) such as Wi-Fi. A short-distance communication module using an area network communication method or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee, or a global navigation satellite system (GNSS) such as GPS (Global Positioning System) ) using a satellite communication module or a combination thereof.

The storage 230 may store various types of information. Storage can store data temporarily or semi-permanently. For example, in the storage of the server 100 , an operating program (OS) for driving the server 100, a program or application for generating data or Braille for hosting a web site or an application (eg, a web application) ) may be stored. In addition, the storage may store the modules in the form of computer code as described above.

Examples of the storage 230 include a hard disk (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided as a built-in type or a detachable type.

The processor 240 controls overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculation and processing of various types of information and may control operations of components of the server 100 . For example, the processor 240 may execute a program or application for providing an advertisement message. The processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In hardware, the processor 240 may be implemented in the form of an electronic circuit that processes electrical signals to perform a control function, and in software, it may be implemented in the form of a program that drives the processor 240 in hardware. Meanwhile, in the following description, if there is no special mention, the operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when the modules implemented in the above-described advertisement message providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200 .

In summary, various embodiments may be implemented through various means. For example, various embodiments may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by hardware, the method according to various embodiments may include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), FPGAs (field programmable gate arrays), a processor, a controller, a microcontroller, may be implemented by a microprocessor.

In the case of implementation by firmware or software, the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs the functions or operations described below. For example, the software code may be stored in a memory and driven by a processor. The memory may be located inside or outside the processor, and data may be exchanged with the processor by various known means.

Hereinafter, various embodiments will be described in more detail based on the above technical idea. The above-described contents may be applied to various embodiments described below. For example, operations, functions, terms, etc. that are not defined in various embodiments described below may be performed and described based on the contents described above.

In the following description, various embodiments will be described on the premise that the server device 100 performs an advertisement message providing operation, and according to various embodiments, the user device 200 obtaining an advertisement message from the server device 100 ) can output an advertisement message.

3 is a diagram illustrating a method of operating an electronic device for providing an advertisement message according to various embodiments of the present disclosure;

According to various embodiments, in operation 301 , the server device 100 may check user identification information and activity history information for a service provided through the electronic device.

For example, user identification information for a service provided through the electronic device may include information on an identifier for a user using the service.

For example, the user's identification information for a service provided through the electronic device may include information on an advertisement providing identifier provided by a service manager to a user in order to provide an advertisement to a user using the service. That is, even if the user using the service is not assigned an identifier for the user because the user has not subscribed to the service, an advertisement providing identifier for providing the advertisement to the user may be assigned.

For example, the user's activity history information for a service provided through the electronic device may include information on information obtainable according to the user's activity history using the corresponding service. Here, the activity history of the user using the service is determined when the user who visits the service 1) searches for a specific item through the service, 2) checks the item information page for the specific item through the service, or 3) an external user check the item information page for a certain item through the The process until the user purchases an item, such as purchase, may be a breakdown according to each operation step.

For example, a user of a service may perform an operation of searching for a certain item through the corresponding service, and the activity history information for the user may be related to a search based on a keyword used to search for a certain item through the corresponding service. may contain information. In this case, information related to a search based on a keyword related to a specific item included in the activity history information may be used by the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305, which will be described later.

As another example, the user for the service may perform an operation to check a specific item information page related to a specific item through the corresponding service, and the activity history information for the user may be checked for the specific item through the corresponding service. It may include information about a specific item information page. In this case, information on a specific item information page related to a specific item included in the activity history information may be used by the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305, which will be described later.

Alternatively, as another example, the user for the service may perform an operation to check a specific item information page related to a specific item through an external link or other access path, and the activity history information for the user according to this may be displayed in the corresponding external link. Information on a specific item information page identified for a specific item through a link or other access path may be included. In this case, information on a specific item information page related to a specific item included in the activity history information may be used by the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305, which will be described later.

Alternatively, as another example, the user of the service may perform an operation of adding an item to the list of items selected by the user through the corresponding service, and the activity history information for the user according to this may be displayed in the list of items selected by the user through the corresponding service. may include information about Here, the item list selected by the user through the corresponding service may mean a purchase schedule list for items including items selected by the user to schedule purchase of the item. In this case, the information on the list of items selected by the user through the corresponding service included in the activity history information may be used by the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305, which will be described later.

Alternatively, as another example, the user of the service may perform an operation to purchase an item through the corresponding service, and the activity history information for the user may include information on the item purchased by the user through the corresponding service. can At this time, the information on the item purchased by the user included in the activity history information may be used by the server device 100 to determine advertisement content related to a certain advertisement category according to operation 305 to be described later, and the user The server device 100 may be used to provide an advertisement message including the corresponding advertisement content in operation 307 in the advertisement message providing time period determined in consideration of the purchase time of the item. As such, in the case of an advertisement corresponding to the purchase action of the item, the electronic device refers to the characteristics of the item purchased by the user and the user's purchase history, and advertises the item at a time when a new purchase for the item is scheduled. message can be provided. In this way, by providing advertisements to the user at the time when the purchase of the item the user is expected to purchase again, the user receives the advertisement message at the time when the purchase of the item is required, thereby increasing the possibility of making a purchase. there is.

According to various embodiments, in operation 303 , the server device 100 may check information on one or more advertisement categories for a user based on the checked user identification information and activity history information.

For example, the information on one or more advertisement categories corresponds to information related to a search based on a keyword used to search for a certain item, which is information included in the activity history information of the user checked by the server device 100 according to operation 301 . It may include information about the advertisement category to be used. That is, the information on one or more advertisement categories may include information on advertisement categories corresponding to a user's operation for searching for a certain item.

For example, the information on one or more advertisement categories is information included in the activity history information of the user checked by the server device 100 according to operation 301, for a specific item information page identified for a certain item through the corresponding service. Information on the advertisement category corresponding to the information may be included. That is, the information on one or more advertisement categories may include information on advertisement categories corresponding to a user's operation of checking a specific item information page related to a specific item through a corresponding service.

For example, the information on one or more advertisement categories is information included in the user's activity history information confirmed by the server device 100 according to operation 301, and is identified for a certain item through an external link or other access path. Information on an advertisement category corresponding to information on a specific item information page may be included. That is, the information on one or more advertisement categories may include information on advertisement categories corresponding to a user's operation of checking a specific item information page related to a specific item through an external link or other access path.

For example, the information on one or more advertisement categories is information included in the activity history information of the user checked by the server device 100 in operation 301, and the advertisement category corresponding to the information on the list of items selected by the user. may contain information. That is, the information on one or more advertisement categories may include information on advertisement categories corresponding to a user's operation of adding an item to a list of items selected through a corresponding service.

For example, the information on one or more advertisement categories is information included in the activity history information of the user checked by the server device 100 according to operation 301, the advertisement category corresponding to the information on the item purchased by the user. may contain information. That is, the information on one or more advertisement categories may include information on advertisement categories corresponding to a user's operation of purchasing an item through a corresponding service.

For example, information on one or more advertisement categories checked by the server device 100 in operation 303 may be used by the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305 to be described later.

According to various embodiments, in operation 305 , the server device 100 may determine advertisement content for one advertisement category determined according to the priority of one or more advertisement categories, based on the checked activity history information.

For example, the priority of one or more advertisement categories may be determined based on the number of users corresponding to each of the one or more advertisement categories. That is, the number of users performing each operation for the service related to the activity history information may be used to determine the priority of each advertisement category. Here, each operation for the service related to the activity history information includes 1) an operation of searching for a certain item through the service, 2) an operation of checking a specific item information page related to a certain item through the service, 3) an external operation Includes an action of checking a specific item information page related to a certain item through a link or other access path, 4) adding the item to the list of items selected through the service, and 5) purchasing the item through the service can do.

For example, the priority of one or more advertisement categories may be determined based on sales generated according to each of the one or more advertisement categories. That is, when an advertisement message including advertisement content corresponding to each advertisement category is provided to users who use the service and the corresponding users purchase an item related to the received advertisement content, the sales according to the purchase of the item are equal to each advertisement. Sales generated according to categories may be identified, and priority may be determined based on sales generated according to each advertisement category. For example, when an advertisement message including advertisement content corresponding to any one advertisement category is provided once, unit sales generated according to the corresponding advertisement category may be checked by the server device 100, It can be used to determine priorities.

For example, the priority of one or more advertisement categories may be determined in consideration of the number of users corresponding to each of the one or more advertisement categories and sales generated according to each of the one or more advertisement categories. In addition, the priority of each advertisement category is determined according to an example, and the electronic device may change the priority based on at least one of user inflow, sales, service use time, and user number information according to the advertisement method corresponding to each priority. and can transmit an advertisement message according to the changed priority.

For example, the determined one advertisement category may be an advertisement category determined in the order of priority among the one or more advertisement categories. That is, an advertisement category having a high priority among the one or more advertisement categories may be determined as the advertisement category for the advertisement message. If the provision of the advertisement message based on the advertisement category having the high priority is inappropriate or it is determined by the server device 100 as inappropriate, the advertisement category having the next priority may be determined as the advertisement category for the advertisement message. Here, when the provision of an advertisement message based on the advertisement category is inappropriate or when it is determined by the server device 100 to be inappropriate, an item on the advertisement content corresponding to the advertisement category is not available for purchase, such as delivery or out of stock, or , it may mean a case in which the content included in the advertisement content is inappropriate for use as advertisement content because there is a risk of sensationalism or violence for all or some users.

For example, among the one or more advertisement categories, an advertisement category corresponding to the information on the item list selected by the user may be determined as the advertisement category for the advertisement message as the advertisement category having the highest priority. That is, the advertisement category corresponding to the user's operation of adding an item to the list of items selected through the service may be determined as the advertisement category for the advertisement message as the advertisement category having the highest priority.

In this case, the advertisement content for the advertisement category corresponding to the information on the item list selected by the user may be determined as content for advertisement of a specific item included in the item list selected by the user. That is, when the user adds a specific item to the list of items selected by the user through the service, advertisement content for the specific item may be determined as information to be included in an advertisement message to be provided for the user.

If the user adds a plurality of items to the list of items selected by the user through the service, the item for the advertisement content is determined according to the order in which the access rate of the item information page by the plurality of users on the service is high among the plurality of items. can Alternatively, the item for the advertisement content may be determined according to the order in which the user adds the item to the list of items selected by the user from among the plurality of items.

Here, the item to be included in the advertisement content for the advertisement category corresponding to the information on the list of items selected by the user is not limited to one item, and two or more items are the items to be included in the advertisement content. can In this case, in consideration of the priority according to the order in which users access the item information page through the advertisement message or the order in which the item is added to the list of items selected by the user, the item of high priority is preferentially included in the advertisement content. It can be a target item, and when the high-priority item cannot be delivered or is not available for purchase, such as out of stock, or the content included in the advertisement content according to the high-priority item is not available to all or some users When there is a risk of sensationalism or violence as a target and it is inappropriate to use it as advertisement content, the item of the next priority may be a target item included in the corresponding advertisement content.

For example, among the one or more advertisement categories, when provision of an advertisement message based on an advertisement category corresponding to the information on the list of items selected by the user is inappropriate or is determined to be inappropriate by the server device 100, a certain The advertisement category corresponding to the information on the specific item information page identified for the item may be determined as the advertisement category for the advertisement message as the advertisement category having the next priority.

At this time, the advertisement content for the advertisement category corresponding to the information on the specific item information page confirmed for a certain item through the service is the content for advertisement of the specific item that the user has confirmed through the item information page in the service. can be judged. That is, when the user checks the item information page of a specific item through the service, advertisement content for the specific item may be determined as information to be included in an advertisement message to be provided for the user.

If the user has checked the item information page for a plurality of items through the service, the item for the corresponding advertisement content is determined according to the order in which the access rate of the item information page by the plurality of users on the service is high among the plurality of items. can For example, among a plurality of items for which the user has checked the item information page through the service, an item having the highest access rate to the item information page by a plurality of users on the service may be determined as the item for the corresponding advertisement content.

For example, among the one or more advertisement categories, the provision of an advertisement message based on an advertisement category corresponding to information on a specific item information page identified for a specific item through the service is inappropriate or deemed inappropriate by the server device 100 . When it is determined, the advertisement category corresponding to the information on the specific item information page identified for the specific item through an external link or other access path is the advertisement category having the next priority, and may be determined as the advertisement category for the advertisement message. there is.

At this time, the advertisement content for the advertisement category corresponding to the information on the specific item information page identified for the specific item through the external link or other access path is through the item information page accessed by the user according to the external link or other access path. It may be determined as content for advertisement of the identified specific item. That is, when the user checks the item information page of a specific item through an external link or other access path, advertisement content for the specific item may be determined as information to be included in an advertisement message to be provided for the user.

If the user checks the item information page for a plurality of items through an external link or other access path, the item for the corresponding advertisement content is displayed in the order of the users' access rate to the item information page through the advertisement message among the plurality of items. can be decided. For example, among a plurality of items for which the user has checked the item information page through an external link or other access path, an item having the highest access rate of users to the item information page through an advertisement message may be determined as the item for the corresponding advertisement content.

For example, among the one or more advertisement categories, provision of an advertisement message based on an advertisement category corresponding to information on a specific item information page identified for a specific item through an external link or other access path is inappropriate, or the server device 100 When it is determined that it is inappropriate by , the advertisement category corresponding to the information on the item purchased by the user may be determined as the advertisement category for the advertisement message as the advertisement category having the next priority.

In this case, the advertisement content for the advertisement category corresponding to the information on the item purchased by the user through the service may be determined as content for advertisement of a specific item purchased by the user in the service. That is, when the user purchases a specific item through the service, advertisement content for the specific item may be determined as information to be included in an advertisement message to be provided for the user, and the server device 100 has already been purchased by the user. Since an advertisement message for an item with a single history is provided, the advertisement message can be provided according to a time point or time period determined by considering the time when the user purchased the specific item.

For example, among the one or more advertisement categories, if provision of an advertisement message based on an advertisement category corresponding to information on an item purchased by the user is inappropriate or is determined to be inappropriate by the server device 100, a certain An advertisement category corresponding to information related to a search based on a keyword used to search for an item may be determined as an advertisement category for an advertisement message as an advertisement category having the next priority.

In this case, the advertisement content for the advertisement category corresponding to the information related to the search based on the keyword used to search for a certain item through the service is for advertisement of a specific item corresponding to the search result corresponding to the keyword. can be judged. That is, when a user searches for a specific item through a service through a keyword, advertisement content for the specific item may be determined as information to be included in an advertisement message to be provided for the user.

Determining one advertisement category according to priority among one or more advertisement categories is not limited to the above-described embodiment, and one advertisement category for advertisement content may be determined differently according to various criteria that can determine priorities between advertisement categories. can

For example, based on the priority of one or more advertisement categories, one or more advertisement message provision time periods corresponding to each of the one or more advertisement categories may be set. That is, the server device 100 may determine a time period for providing one or more advertisement messages corresponding to each of the one or more advertisement categories according to the priority of the one or more advertisement categories. If the server device 100 determines one or more advertisement message providing time periods corresponding to each of one or more advertisement categories according to the priority of one or more advertisement categories, the server device 100 is configured according to the priority of one advertisement category. An advertisement message including a predetermined advertisement content may be provided based on a corresponding advertisement message provision time period.

For example, based on the priority of one or more advertisement categories, a plurality of users whose activity details for the service are checked may be classified into one or more user sets corresponding to each of the one or more advertisement categories, and the corresponding advertisement categories One or more advertisement message provision time periods for each of the one or more sets of users may be set according to the order of priority of . That is, the server device 100 classifies a plurality of users whose activity details for a service are checked according to the priority of one or more advertisement categories into one or more user sets corresponding to each of the one or more advertisement categories, and the corresponding advertisement categories. It is possible to determine one or more advertisement message provision time periods for each of the one or more sets of users in the order of the highest priority, and based on this, it is possible to provide advertisement messages for a plurality of users.

For example, the server device 100 may preferentially provide an advertisement message including predetermined advertisement content to a first set of users corresponding to an advertisement category having the highest priority, and thereafter corresponding to the advertisement category of the next priority. It is possible to provide an advertisement message including a predetermined advertisement content to the second set of users. Alternatively, as another example, the server device 100 may provide an advertisement message including certain advertisement content in a time period when the average access rate of users is the highest with respect to the first set of users corresponding to the advertisement category having the highest priority, For the second set of users corresponding to the advertisement category of the next priority, an advertisement message including predetermined advertisement content may be provided at different times. Or, as another example, the server device 100 transmits an advertisement message including certain advertisement content when each user included in the first user set accesses the service with respect to the first user set corresponding to the advertisement category having the highest priority. may provide. Alternatively, as another example, an advertisement message corresponding to an advertisement category having a high priority may be transmitted with the highest priority, and the advertisement message having a high priority may be transmitted during a time period with the highest service usage rate. In addition, an advertisement message corresponding to an advertisement category of low priority such as a common advertisement category may be transmitted at a time when advertisement messages corresponding to other advertisement categories are not transmitted.

For example, an advertisement message provision time period for providing advertisement messages to users whose activity history for the service is not confirmed may be set. That is, the server device 100 may separately classify users whose activity details for the service are not confirmed and determine a time period for providing advertisement messages to the users, based on which advertisements for users whose activity details are not confirmed. message can be provided. For example, in the case of users whose activity details for the service are not confirmed, separate advertisement content will not be determined, so the server device 100 provides the information for a plurality of users, such as events or promotions for certain products provided by the service. An advertisement message including advertisement content for an advertisement category that can be commonly applied irrespective of activity details may be provided to the corresponding users. In this case, the advertisement category that can be commonly applied to the above users may be set differently depending on the environment.

According to various embodiments, in operation 307 , the server device 100 may provide the first advertisement message including the determined advertisement content.

For example, the advertisement content included in the advertisement message provided by the server device 100 in operation 307 may be advertisement content corresponding to the advertisement category determined in operation 301 to operation 305 . That is, the advertisement message provided by the server device 100 according to operation 307 may be an advertisement message provided based on operations 301 to 305 .

For example, it has been described that the advertisement message provided by the server device 100 according to operation 307 includes advertisement content for one advertisement category determined according to operations 301 to 305, but the present invention is not limited thereto. Advertisement content for a plurality of advertisement categories may be included in one advertisement message and provided. For example, the server device 100 may check one or more advertisement categories for the user according to operation 303, and determine two or more advertisement categories among the one or more advertisement categories according to operation 305 to determine corresponding advertisement contents. and may provide an advertisement message including the determined advertisement content.

For example, the number of times of providing the advertisement message may be limited to a certain number of times during a certain period. For example, the advertisement message provided by the server device 100 according to operation 307 may be limited to once a day.

For example, the advertisement message provided by the server device 100 according to operation 307 may be provided in the form of a push advertisement based on an App.

For example, the advertisement message provided by the server device 100 according to operation 307 may be provided in the form of an e-mail advertisement. If the advertisement message is provided in the form of an e-mail advertisement, the server device 100 may configure an advertisement message according to other contents in addition to the configuration of the advertisement message according to the contents based on operations 301 to 305 .

Specifically, the advertisement message through the e-mail advertisement form may be provided to users who have recorded only specific activity details. For example, an advertisement message through an email advertisement form may be provided to only users who have performed an operation to search for a specific item through a service. In addition, the advertisement message through the email advertisement form may include advertisement content for a greater number of items than the advertisement message through the push advertisement type based on the app. The advertisement message through the e-mail advertisement form may include advertisement content for a plurality of items of a preset number for each different item categories, and if the number of item categories determined by the server device 100 to be appropriate for advertisement is insufficient In this case, items corresponding to higher-order items with a large amount of searches may be included in the plurality of items for advertisement content by checking search items of all users. For example, the server device 100 may include a total of six items corresponding to three different item categories and two items for each category in the advertisement content for an advertisement message through an email advertisement form, and if the user If there are fewer than 3 item categories identified according to the activity history analysis for there is.

4 is a diagram illustrating an example of an advertisement category corresponding to a user's activity details.

In FIG. 4 , the activity details for the service provided through the electronic device are shown when a user who visits the service 1) searches for a specific item through the service, 2) checks the item information page for the specific item through the service, or , 3) checking the item information page for a certain item through an external access path, 4) adding a certain item to the list of items selected by the user, such as the user's purchase plan list, through the service, and 5) using the service It may be a breakdown of a process until a user purchases an item, such as purchasing a certain item through the process, according to each operation step.

In addition, each of the advertisement categories identified by the server device 100 according to FIG. 4 includes information related to a search based on 1) an operation of searching for a certain item through a service and, accordingly, a keyword used by the user to search for a certain item. A corresponding first advertisement category 401, 2) an operation of checking an item information page for a specific item through a service, and a second corresponding to information on a specific item information page that the user has confirmed for a specific item through the service accordingly The advertisement category 403, 3) corresponding to the operation of checking the item information page for a certain item through the external access path and, accordingly, the information on the specific item information page that the user has checked for the specific item through the external access path A third advertisement category 405, 4) an operation of adding a certain item to the list of items selected by the user, and accordingly a fourth advertisement category 407 corresponding to information on the list of items selected by the user, and 5) purchasing an item A fifth advertisement category corresponding to information about an operation and an item purchased by the user may be included ( 409 ). In addition, apart from the first to fifth advertisement categories, a common advertisement category that can be commonly applied to users whose activity details are not confirmed regardless of the activity details may also be identified by the server device 100 . (411). In this case, as shown in 405 , the user who checks the item detail page through an external access path may refer to a user who enters the item page from link information posted outside the service and checks the item detail page.

Here, the above-mentioned first to fifth advertisement categories and common advertisement categories are only an example of a means for providing a user's advertisement message for a service and are classified according to the user's activity details, and the present invention is limited thereto. It may be possible to configure various classified advertisement categories according to the user's activity history.

5 is a diagram illustrating the priority of advertisement categories corresponding to the user's activity details. The server device 100 of FIG. 5 may determine the priority of advertisement categories in consideration of the number of users corresponding to each advertisement category shown in FIG. 4 and sales generated according to each advertisement category.

In FIG. 5 , the server device 100 obtains information on the number of users who can send or provide an advertisement message in response to sales and advertisement categories generated when an advertisement message is sent or provided once for each advertisement category. You can do this, and based on this, you can determine the priority between each advertisement category. The sales generated according to each advertisement category is a value of 'sales per one time shipment x number of users that can be sent', and the priority of each advertisement category may be determined in the order of the highest value. In the example of FIG. 5 , the item corresponding to the fourth advertisement category having the highest priority, that is, the advertisement category corresponding to the information on the item list selected by the user, may be an item on the advertisement content to be provided through the advertisement message preferentially. . In addition, the second advertisement category, that is, the item corresponding to the advertisement category corresponding to the information on the specific item information page that the user has confirmed for a specific item through the service, may be an item on the advertisement content to be provided through the advertisement message as a subordinate order. . In this case, when transmitting an advertisement message corresponding to each advertisement category, the electronic device may divide the transmission time period of the advertisement message corresponding to each advertisement category according to priority to manage the load of the electronic device, and transmit the advertisement message for each time period.

6 is a diagram illustrating an example of a UI/UX for providing an advertisement message according to various embodiments of the present disclosure; For example, the example of FIG. 6 may be a user interface/user experience (UI/UX) for the user device 200, and each embodiment described in the following drawings is the server device 100 described above in FIG. 3 may be performed based on the operation of

Specifically, each embodiment of the UI / UX for the user device 200 described in the drawings below, when the user device 200 receives input information from the user and transmits it to the server device 100 , the server device 100 ) may be performed in the form of providing information corresponding to the input information to the user device 200 based on the operations described above in FIG. 3 and then outputting the information by the user device 200 . However, each embodiment of the UI/UX described in the following drawings is not limited to such a form, and may be performed in any form that can implement each embodiment of the UI/UX.

6 is a diagram illustrating an example in which the user device 200 outputs an advertisement message to the user based on the operation of the server device 100 according to various embodiments of the present disclosure.

Referring to FIG. 6 , the advertisement message output to the user by the user device 200 may include advertisement content for a specific item ( 601 ). Here, the specific item included in the advertisement content is a first advertisement corresponding to information related to a search based on 1) an operation of searching for a specific item through the service of FIG. 4 and a keyword used by the user to search for a specific item. Category, 2) a second advertisement category corresponding to the operation of checking the item information page for a certain item through the service, and accordingly, the information on the specific item information page that the user has checked for a certain item through the service, 3) external access A third advertisement category corresponding to the operation of checking the item information page for a specific item through the path and information on the specific item information page that the user has checked for the specific item through the external access path accordingly, 4) the item selected by the user A fourth advertisement category corresponding to the operation of adding a certain item to the list and information on the item list selected by the user accordingly, and 5) the operation of purchasing the item and a third corresponding to information on the item purchased by the user It may include 5 advertisement categories. In addition, separately from the first to fifth advertisement categories, in any one advertisement category determined according to priority among common advertisement categories that can be commonly applied to users whose activity details are not confirmed regardless of their activity details. It may correspond to a corresponding item.

As an example, in FIG. 6 , the brand A shoes provided as advertisement content through the advertisement message correspond to the information on the item list selected by the user based on the operation of adding the brand A shoes to the item list selected by the user on the service. It may be an item corresponding to the fourth advertisement category.

The UI/UX for the user device 200 of FIG. 6 and the operation of the user device 200 may be performed in connection with the operation of the server device 100 described above in FIG. 3 , and the UI/UX example of FIG. 6 is As an example for the disclosure of the present invention, various embodiments of the present invention are not limited to the UI/UX form of FIG. 6 and may be performed according to any form of UI/UX that can implement various embodiments of the present invention. .

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art to which the present invention pertains that other modified examples can be implemented based on the technical spirit of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by a system in which parts are combined with each other.

In addition, the method according to the system or the like according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed over network coupled computer systems, so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may contain, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable; or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, etc. may be stored in an optically or magnetically recordable and machine (eg computer) readable storage medium. . The method according to various embodiments of the present invention may be implemented by a computer including a controller and a memory or a vehicle including such a memory or a computer, and the memory is a program including instructions for implementing embodiments of the present invention Or it will be appreciated that it is an example of a machine-readable storage medium suitable for storing programs.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing such a program. Also, such a program may be transmitted electronically through any medium such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

Although the above has been described with reference to the embodiments of the present invention, the embodiments of the present invention disclosed in the present specification and drawings are merely presented as specific examples to easily explain the technical content of the present invention and help the understanding of the present invention. It is not intended to limit the scope of In addition, the embodiments according to the present invention described above are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent ranges of embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be defined by the following claims.

Claims (19)

A method for providing an advertisement message by an electronic device, the method comprising:
checking user identification information for a service provided through the electronic device and activity history information of the user for the service;
determining one advertisement category according to the highest priority among the one or more advertisement categories identified for the user based on the identification information and the activity history information;
checking advertisement content corresponding to the one advertisement category; and
providing a first advertisement message including the advertisement content;
The step of determining the one advertisement category comprises:
identifying a specific advertisement category having a specific priority among the one or more advertisement categories;
With respect to the specific advertisement content corresponding to the specific advertisement category, first information related to the risk of the specific advertisement contents to a plurality of users on the service and second information regarding the availability of stock and delivery of items to be included in the specific advertisement contents verifying the information;
determining whether it is suitable for providing a specific advertisement message including the specific advertisement content based on the first information and the second information; and
Comprising the step of determining an advertisement category having the next priority of the specific priority as the one advertisement category when the provision of the specific advertisement message is inappropriate,
How to deliver advertising messages. The method of claim 1,
The activity history information includes information about a keyword-based search through the service,
The advertisement content includes information about a search result corresponding to the keyword,
How to deliver advertising messages. The method of claim 1,
The activity history information includes information on a specific item information page identified through the service,
The advertisement content includes information on the specific item information page,
How to deliver advertising messages. The method of claim 1,
The activity history information includes information on a specific item information page identified through an external link,
The advertisement content includes information on the specific item information page,
How to deliver advertising messages. The method of claim 1,
The activity history information includes information about the list of items selected by the user,
The advertisement content includes information about at least one item among the items included in the item list,
How to deliver advertising messages. The method of claim 1,
The activity history information includes information about the item purchased by the user,
The advertisement content includes information about the purchased item,
The first advertisement message is transmitted in a time period determined based on the purchase time of the purchased item,
How to deliver advertising messages. The method of claim 1,
The priority of the one or more advertisement categories is determined based on the number of users corresponding to each of the one or more advertisement categories and sales according to each of the one or more advertisement categories,
How to deliver advertising messages. delete The method of claim 1,
The one advertisement category is determined as a first advertisement category corresponding to information on the list of items selected by the user included in the activity history information;
the first advertisement category has the highest priority among the one or more advertisement categories;
Information on the first item included in the item list is included in the advertisement content,
How to deliver advertising messages. 10. The method of claim 9,
When a plurality of items are included in the item list, the first item is determined based on an item information page access rate by users on the service among the plurality of items,
How to deliver advertising messages. 10. The method of claim 9,
When a plurality of items are included in the item list, the first item is determined based on an order in which the user adds the items to the item list among the plurality of items,
How to deliver advertising messages. 10. The method of claim 9,
When it is inappropriate to provide an advertisement message based on the first advertisement category, the second advertisement category corresponding to the information on the item information page of the specific item identified through the service included in the activity history information is the one advertisement category. is determined by
Information on the item information page of the second item included in the specific item is included in the advertisement content,
How to deliver advertising messages. 13. The method of claim 12,
When the specific item includes a plurality of items, the second item is determined as the item having the highest access rate to the item information page by users on the service among the plurality of items,
How to deliver advertising messages. 13. The method of claim 12,
When it is inappropriate to provide an advertisement message based on the second advertisement category, a third advertisement category corresponding to the information on the item purchased by the user included in the activity history information is determined as the one advertisement category;
Information on a third item included in the purchased item is included in the advertisement content,
How to deliver advertising messages. The method of claim 1,
The method is
Based on the priority of the one or more advertisement categories, further comprising the step of determining one or more advertisement message providing time period corresponding to each of the one or more advertisement categories,
The first advertisement message is provided in a specific advertisement message provision time period corresponding to the one advertisement category among the one or more advertisement message provision time periods,
How to deliver advertising messages. The method of claim 1,
The method is
classifying a plurality of users whose activity details for the service are confirmed into one or more user sets corresponding to each of the one or more advertisement categories, based on the priority of the one or more advertisement categories;
determining one or more advertisement message provision time periods for each of the one or more sets of users in the order of priority of a corresponding advertisement category; and,
Further comprising the step of providing an advertisement message to the plurality of users based on the one or more advertisement categories and the one or more advertisement message providing time periods,
How to deliver advertising messages. 17. The method of claim 16,
The method is
determining a time period for providing a specific advertisement message for the remaining users whose activity details for the service are not confirmed; and
Based on the specific advertisement message providing time period, further comprising the step of providing an advertisement message including common advertisement content for the remaining users,
How to deliver advertising messages. An electronic device for providing an advertisement message, comprising:
processor; and
one or more memories storing one or more instructions;
The one or more instructions, when executed, cause the processor to:
checking user identification information for a service provided through the electronic device and activity history information of the user for the service;
determining one advertisement category according to the highest priority among the one or more advertisement categories identified for the user based on the identification information and the activity history information;
checking advertisement content corresponding to the one advertisement category; and
controlling the processor to perform the step of providing a first advertisement message including the advertisement content;
The step of determining the one advertisement category comprises:
identifying a specific advertisement category having a specific priority among the one or more advertisement categories;
With respect to the specific advertisement content corresponding to the specific advertisement category, first information related to the risk of the specific advertisement contents to a plurality of users on the service and second information regarding the availability of stock and delivery of items to be included in the specific advertisement contents verifying the information;
determining whether it is suitable for providing a specific advertisement message including the specific advertisement content based on the first information and the second information; and
When the provision of the specific advertisement message is inappropriate, the method comprising the step of determining an advertisement category having the next priority of the specific priority as the one advertisement category,
electronic device. A user device for outputting an advertisement message, comprising:
processor; and
one or more memories storing one or more instructions;
The one or more instructions, when executed, cause the processor to:
obtaining user identification information for a service provided through a server device and activity detail information of the user for the service;
transmitting the identification information and the activity detail information to the server device;
receiving a first advertisement message including advertisement content for the user from the server device; and
controlling the processor to perform the step of outputting the first advertisement message;
The advertisement content is identified based on one advertisement category determined according to the order of priority among one or more advertisement categories identified for the user in response to the identification information and the activity history information,
With respect to a specific advertisement content corresponding to a specific advertisement category having a specific priority among the one or more advertisement categories, first information related to the risk of the specific advertisement content to a plurality of users on the service and an item to be included in the specific advertisement content 2nd information about inventory and delivery availability of
Whether it is suitable for providing a specific advertisement message including the specific advertisement content is determined based on the first information and the second information,
When the provision of the specific advertisement message is inappropriate, the advertisement category having the next priority of the specific priority is determined as the one advertisement category,
user device.

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